UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Brainlake Advertising LLC

Location: Dubai, Dubai, United Arab Emirates

Job Type: CONTRACTOR

Category: UX/UI Design

Date Posted: 2026-09-11

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This is a hybrid UX/UI role with a strong emphasis on User Experience (80% UX, 20% UI).

• The position requires a strategic thinker capable of translating complex business requirements and user needs into intuitive digital product experiences.

• A key aspect of the role involves leveraging AI-powered design tools to enhance efficiency and innovation in the design process.

• The UX Designer will be responsible for the end-to-end design of digital products, from initial concept and user flows to polished UI, across various platforms including web, mobile, and AI-enabled experiences.

📝 Enhancement Note: While the role is titled "UX Designer," the description clearly indicates a significant UI component, requiring a balanced skillset. The emphasis on AI tools suggests a forward-thinking agency embracing modern design methodologies.

📈 Primary Responsibilities

• Translate intricate business requirements, user research findings, and stakeholder needs into clear, structured UX solutions and actionable design strategies.

• Define and meticulously map out comprehensive user journeys, user flows, task flows, navigation structures, and information architecture for complex digital products.

• Develop low- and high-fidelity wireframes and interactive prototypes for web, mobile, and responsive interfaces, ensuring a seamless user experience across devices.

• Design and articulate complex user journeys involving multiple user roles, sequential steps, diverse scenarios, and critical decision points, anticipating edge cases and validation requirements.

• Identify and propose innovative solutions to address usability issues, friction points, and unnecessary complexity within existing or proposed digital experiences.

• Collaborate closely with researchers and service designers to effectively translate qualitative and quantitative insights into tangible digital product features and improvements.

• Partner with product managers, business stakeholders, and engineering teams to ensure design solutions are practical, technically feasible, and aligned with project goals.

• Clearly present and articulate UX decisions, design rationale, and proposed solutions to clients and internal stakeholders, fostering buy-in and alignment.

• Produce high-quality, visually consistent UI designs when required, ensuring adherence to and contribution towards broader design systems, components, patterns, and reusable libraries.

• Actively utilize and experiment with AI-powered design tools to accelerate UX exploration, wireframing, prototyping, interface generation, and other repetitive design tasks, thereby improving overall speed and quality.

• Contribute to the ongoing development and maintenance of design systems, ensuring consistency and scalability across all digital products.

📝 Enhancement Note: The responsibilities highlight a need for deep problem-solving skills, a strong understanding of complex systems, and the ability to bridge the gap between user needs, business objectives, and technical feasibility. The explicit mention of AI tools signifies a modern approach to design workflow.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for foundational knowledge. Equivalent practical experience will also be highly valued.

Experience: 4+ years of hands-on, professional UX design experience, with a demonstrable track record in designing complex digital products, platforms, or services.

Required Skills:

• A robust portfolio showcasing a UX-heavy approach, with clear examples of user flows, information architecture, wireframes, interaction design, and problem-solving methodologies.

• Proven experience in designing complex digital products, platforms, or services with multi-faceted user journeys.

• Exceptional ability to transform ambiguous or complex requirements into simple, structured, and user-friendly experiences.

• Advanced proficiency in Figma, including mastery of Auto Layout, components, variables, advanced prototyping features, and design system management.

• Solid understanding of core usability principles, accessibility standards (e.g., WCAG), responsive design techniques, and human-centered design methodologies.

• Strong visual design fundamentals, with a keen eye for typography, visual hierarchy, effective spacing, and balanced layout.

• Demonstrated ability to produce high-quality UI designs when necessary, maintaining visual consistency and brand integrity.

• Practical experience utilizing AI-powered design tools to streamline and enhance various stages of the UX and UI workflow.

• Self-starter mentality with the ability to work independently, take full ownership of projects, and consistently deliver high-quality work against deadlines. Preferred Skills:

• Experience working within an advertising or agency environment, understanding fast-paced project cycles and client-facing demands.

• Familiarity with user research methodologies, including user interviews, usability testing, and heuristic evaluations.

• Experience contributing to or managing design systems, including documentation and governance.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better inform design decisions and collaboration with developers.

• Experience with other design and prototyping tools beyond Figma.

📝 Enhancement Note: The emphasis on a "UX-heavy" portfolio and specific Figma skills, along with AI tool experience, indicates a need for a candidate who is both technically proficient and strategically adept in user-centered design. The preference for agency experience suggests a need for adaptability and client-facing skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX-Centric Showcase: The portfolio must clearly highlight the candidate's UX design process, featuring detailed user flows, information architecture diagrams, and wireframes that demonstrate problem-solving capabilities for complex scenarios.

• Problem-Solution Narrative: Each project should tell a story, beginning with the problem statement or business requirement, detailing the design process and methodologies employed (including user research, ideation, and iteration), and culminating in the final solution with measurable outcomes or impact.

• Interaction Design Detail: Include examples of interaction design, showcasing how users navigate through the product, handle states, and interact with key elements. Interactive prototypes are highly recommended.

• UI Execution (Secondary): While UX is primary, include examples of polished UI design to demonstrate visual design skills and ability to maintain consistency, especially if integrated with the UX deliverables.

• AI Tool Integration: Showcase how AI-powered design tools were integrated into the workflow, demonstrating efficiency gains or innovative approaches without compromising design quality or strategic thinking.

Process Documentation:

• Workflow Design & Optimization: Provide evidence of designing and optimizing complex user workflows, illustrating how user needs and business logic were mapped and simplified.

• System Implementation Standards: Demonstrate experience in creating designs that adhere to design system principles, ensuring scalability, consistency, and maintainability of digital products.

• Measurement and Performance Analysis: Where possible, include examples of how designs have impacted key metrics (e.g., conversion rates, task completion times, user satisfaction) or how designs were iterated upon based on performance data.

📝 Enhancement Note: The portfolio requirements are stringent, emphasizing a deep dive into the UX process and problem-solving. The inclusion of AI tool usage and design system contributions is critical for this role. Candidates should prepare to articulate their design thinking and decision-making process for each project.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced UX Designers in Dubai with a strong UI capability and AI tool experience, the estimated salary range for a contractor position is AED 15,000 - AED 25,000 per month. This range is an estimate and can vary based on the candidate's specific experience, the project's scope, and the contract duration.

Benefits: As a contractor, benefits are typically managed by the contracting agency or negotiated directly. Standard contractor benefits may include:

• Contract duration and potential for extension.

• Payment terms and invoicing process.

• Potentially, access to shared office facilities and resources.

• Opportunities for professional development through project exposure.

Working Hours: The role is expected to require approximately 40 hours per week, aligning with standard business operations in Dubai. While the position is on-site, there may be some flexibility for focused work outside of core hours, depending on project needs and team agreements.

📝 Enhancement Note: Salary estimation is based on market data for contract UX/UI designers in Dubai, considering the specified experience level and the specialized skills (AI tools, complex product design). Benefits are typical for contract roles and would need direct confirmation with Brainlake Advertising LLC or their contracting partner.

🎯 Team & Company Context

🏢 Company Culture

Industry: Brainlake Advertising LLC operates within the advertising and marketing industry, focusing on digital product and service development. This implies a fast-paced, client-driven environment where innovation and creative solutions are paramount. The company likely works with a diverse range of clients, requiring adaptability and a broad understanding of different business needs.

Company Size: The exact size is not specified, but the mention of "jobs-at-brainlake-advertising-llc" suggests a structured organization with a dedicated HR or recruitment function. It is likely a medium to large agency, capable of handling complex digital projects and employing specialized roles like UX Designers.

Founded: Specific founding date is not provided. However, the company's focus on digital products and AI tools suggests a modern, forward-looking agency that has evolved with technological advancements in the advertising sector.

Team Structure:

• The UX Designer will likely be part of a broader design or digital product team, potentially including other UX/UI designers, researchers, service designers, and visual designers.

• The reporting structure is expected to be to a Design Lead, Head of Digital, or Creative Director, with direct collaboration with Project Managers, Account Managers, and development teams.

• Cross-functional collaboration will be extensive, involving close work with client stakeholders, product owners, marketing teams, and technical leads to ensure holistic product development. Methodology:

• Data-Driven Insights: The role demands an approach that integrates user research findings and analytics data to inform design decisions and validate solutions.

• Agile Development: Given the agency context, the team likely operates within an agile or iterative framework, requiring flexibility and continuous feedback loops.

• AI-Augmented Design: A core methodology will involve leveraging AI tools to accelerate design processes, explore a wider range of solutions, and enhance overall efficiency and creativity.

Company Website: https://brainlake.com/

📝 Enhancement Note: The company's industry and focus on digital products suggest a dynamic work environment. The UX Designer will be integral to client-facing projects, requiring strong communication and collaboration skills alongside design expertise.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Mid-Level to Senior UX Designer role, requiring 4+ years of dedicated experience. The scope of responsibilities, including designing complex journeys, contributing to design systems, and leveraging advanced tools like AI, indicates a role that demands significant autonomy and strategic input.

Reporting Structure: The designer will report to a Design Lead or a similar managerial role within the digital or creative department. They will work closely with cross-functional teams, including product managers, developers, and client service teams, often influencing project direction through design expertise.

Operations Impact: The UX Designer's impact is critical to the success of digital products. By creating intuitive, user-centered experiences, they directly influence user adoption, engagement, conversion rates, and overall client satisfaction. Their work is foundational to delivering effective digital solutions that meet business objectives and drive client success.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of UX, such as interaction design, information architecture, or user research, potentially leading to Senior UX Specialist roles.

• Leadership Track: With proven success and leadership potential, there's a path toward Lead UX Designer or Design Manager roles, overseeing junior designers and guiding design strategy for larger projects.

• AI Design Innovation: The focus on AI tools presents an opportunity to become an expert in emerging design technologies, potentially leading to roles focused on design innovation or AI-driven product development.

• Client Strategy: Develop stronger client-facing and strategic capabilities, contributing to higher-level product strategy and client consultations.

📝 Enhancement Note: This role offers substantial growth potential within a specialized field, particularly with the emphasis on AI. Candidates can expect to develop advanced design skills and potentially move into leadership or specialized innovation roles.

🌐 Work Environment

Office Type: The role is on-site in Dubai, suggesting a professional office environment typical of an advertising agency. This environment is likely to be collaborative, dynamic, and geared towards client project delivery.

Office Location(s): The primary office location is Dubai, UAE. Specific details on the office's amenities or accessibility would need to be confirmed directly with Brainlake Advertising LLC.

Workspace Context:

• Collaborative Hub: The office space is expected to foster collaboration, with shared workspaces, meeting rooms, and informal areas conducive to brainstorming and team discussions.

• Technology-Rich: As a digital agency, the workspace will be equipped with modern technology, including high-performance workstations, reliable internet, and access to necessary design software and tools.

• Team Interaction: Opportunities for regular interaction with a diverse team of designers, project managers, developers, and client strategists, facilitating knowledge sharing and cross-disciplinary learning.

Work Schedule: The standard work schedule is approximately 40 hours per week. While on-site, the agency environment may sometimes require flexibility to meet project deadlines or client demands, potentially involving extended hours during peak periods.

📝 Enhancement Note: The on-site nature of the role in Dubai suggests a traditional agency setting that prioritizes in-person collaboration and client interaction. Candidates should be prepared for a dynamic, potentially demanding, but highly collaborative work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Submit CV and portfolio. The hiring team will assess for UX-heavy content, problem-solving skills, Figma proficiency, and AI tool experience.

• Screening Call: A brief call with HR or a hiring manager to discuss experience, motivation, and basic qualifications.

• Design Challenge/Case Study Presentation: Candidates will likely be asked to present a case study from their portfolio, detailing their process, decisions, and outcomes. A specific design challenge related to complex UX scenarios might also be given, requiring a presentation of their approach and solution.

• Team/Stakeholder Interviews: Interviews with design leads, project managers, and potentially other team members to assess technical skills, collaboration style, and cultural fit.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Prioritize UX: Ensure your portfolio prominently features UX deliverables like user flows, IA diagrams, wireframes, and interaction design examples. Clearly articulate the "why" behind your design decisions.

• Showcase Complexity & Problem-Solving: Select projects that demonstrate your ability to tackle complex user journeys, ambiguous requirements, and challenging problems. Highlight your process for simplifying these complexities.

• Detail Your Process: For each project, explain your role, the problem, your methodology (research, ideation, testing, iteration), and the final solution. Quantify impact where possible.

• Highlight AI Tool Usage: Clearly demonstrate how you've integrated AI design tools into your workflow, explaining the benefits and impact on your process or output.

• Figma Mastery: Be prepared to discuss your advanced Figma skills, including Auto Layout, components, variables, and design system contributions.

• Concise & Clear: Present your work clearly and concisely. Be ready to answer in-depth questions about your decisions and process.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, thoroughly understand the problem statement, constraints, and objectives.

• Process Over Perfection: Focus on demonstrating your design process, problem-solving approach, and ability to think critically under pressure.

• AI Integration: Consider how you might leverage AI tools within the scope of the challenge to accelerate your work or explore innovative solutions.

• Communication: Practice articulating your thought process, design rationale, and proposed solutions clearly and confidently.

📝 Enhancement Note: The interview process emphasizes a deep dive into the candidate's UX methodology and problem-solving capabilities. A strong, well-documented portfolio that highlights complex projects and AI tool usage will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is a critical requirement. Proficiency is expected in core features like Auto Layout, components, variants, variables, prototyping, and collaborative features. Experience with managing and contributing to design systems within Figma is essential.

• AI-Powered Design Tools: Experience with tools that support AI-driven design tasks such as generative design, AI-assisted wireframing, content generation, or interface creation (e.g., tools like Uizard, Galileo AI, Midjourney for concept exploration, or AI features within existing design suites).

• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with other specialized prototyping tools may be beneficial.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to understand user behavior and inform design decisions.

• A/B Testing Tools: Understanding how to design for A/B tests and interpret results from tools like Optimizely or VWO.

CRM & Automation:

• While not a primary focus for this UX role, an understanding of how design impacts CRM systems (e.g., Salesforce, HubSpot) or marketing automation platforms can be beneficial for context.

📝 Enhancement Note: Figma is the cornerstone of the required technical skills. The emphasis on AI-powered design tools indicates a need for a candidate who is not only proficient in current industry standards but also eager to adopt and experiment with emerging technologies to enhance the design workflow.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the end-user, ensuring that all designs prioritize usability, accessibility, and positive user experience.

• Data-Informed Decisions: Valuing data and research to guide design choices, with an emphasis on measurable outcomes and continuous improvement.

• Innovation & Experimentation: Encouraging the exploration of new ideas, technologies (especially AI), and design approaches to push creative boundaries and deliver cutting-edge solutions.

• Collaboration & Transparency: Fostering an environment where open communication, constructive feedback, and cross-functional teamwork are paramount for successful project delivery.

• Efficiency & Effectiveness: Striving for elegant, efficient solutions that meet business objectives without unnecessary complexity, leveraging tools and processes to optimize workflow.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with product managers, developers, researchers, and marketing teams to ensure design is integrated holistically into the product development lifecycle.

• Iterative Feedback Loops: Embracing a culture of continuous feedback and iteration, where designs are shared early and often, and input from various stakeholders is actively sought and incorporated.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from AI tool experimentation, and insights from user research across the team and wider organization.

📝 Enhancement Note: The company culture likely values innovation, user advocacy, and collaborative problem-solving. Candidates who are proactive in seeking feedback, eager to experiment with new technologies like AI, and skilled in cross-functional communication will thrive in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UX and UI Demands: Effectively managing the primary focus on UX (80%) while also delivering high-quality UI (20%) for complex projects requires strong time management and prioritization skills.

• Integrating AI Workflows: Successfully incorporating AI-powered design tools into existing workflows requires experimentation, adaptation, and a willingness to learn new processes, potentially navigating initial inefficiencies.

• Complex Stakeholder Management: Navigating diverse client requirements and internal stakeholder expectations for complex digital products requires excellent communication, negotiation, and strategic design articulation skills.

• Rapid Iteration in Agency Setting: Adapting to fast-paced project cycles common in advertising agencies, requiring quick turnarounds and the ability to iterate designs based on feedback and evolving project needs.

Learning & Development Opportunities:

• AI Design Specialization: Opportunity to become a subject matter expert in leveraging AI for UX/UI design, potentially leading to internal workshops or external speaking opportunities.

• Advanced UX Techniques: Deepen expertise in complex information architecture, intricate user journey mapping, and advanced interaction design principles.

• Cross-Disciplinary Exposure: Gain exposure to broader aspects of digital product development, advertising strategy, and client management through close collaboration with diverse teams.

• Design System Contribution: Contribute to and influence the evolution of design systems, enhancing skills in scalability, governance, and component-based design.

📝 Enhancement Note: The challenges presented are common in advanced UX roles within dynamic environments. The growth opportunities are particularly strong due to the company's forward-thinking approach to AI and design systems, offering a clear path for professional development and specialization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex user journey with multiple decision points and user roles. How did you approach it, what were the key challenges, and what was the outcome?" (Focus on your process, IA, user flows, and problem-solving.)

• "How have you integrated AI-powered design tools into your workflow? Provide a specific example and explain how it improved efficiency or the quality of your design." (Be ready to discuss specific tools and tangible benefits.)

• "How do you balance the needs of business stakeholders, technical constraints, and user experience requirements when designing a new feature or product?" (Demonstrate your strategic thinking and negotiation skills.) Company & Culture Questions:

• "What interests you about Brainlake Advertising LLC and this specific UX Designer role?" (Research the company's work, clients, and values.)

• "How do you approach collaboration within a cross-functional team, especially with developers and product managers?" (Highlight your communication style and teamwork experience.)

• "How do you stay updated with the latest trends and technologies in UX/UI design, particularly concerning AI?" (Show your commitment to continuous learning.) Portfolio Presentation Strategy:

• Tell a Story: For each project, focus on the narrative: the problem, your role, your process, the challenges, the solutions, and the impact.

• Show, Don't Just Tell: Use visuals effectively – user flows, wireframes, prototypes, and final UI – to illustrate your points.

• Deep Dive into Process: Be prepared to answer detailed questions about your design decisions, methodologies, and how you handled trade-offs.

• Highlight AI Integration: Clearly demarcate where and how AI tools were used in your projects and the resulting benefits.

• Figma Expertise: Be ready to discuss your advanced Figma skills and how you leverage features like Auto Layout and components for efficiency and consistency.

• Conciseness: Aim for clarity and brevity, respecting the interviewer's time while ensuring all key aspects are covered.

📝 Enhancement Note: Interview preparation should focus on articulating a strong UX process, showcasing problem-solving abilities, and demonstrating proficiency with Figma and AI design tools. Candidates should be ready to defend their design decisions and illustrate their collaborative approach.

📌 Application Steps

To apply for this UX Designer position:

• Submit your CV and a link to your portfolio showcasing your UX-heavy work to careers@brainlake.com.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your experience with complex digital products, user flows, information architecture, and your ability to solve intricate problems. Explicitly showcase your use of Figma and any AI-powered design tools.

• Resume Optimization: Ensure your resume clearly lists your 4+ years of experience, key skills (UX Design, UI Design, Figma, AI tools, etc.), and any relevant achievements, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving strategies, and experience with AI tools. Prepare to present a case study from your portfolio that best aligns with the role's requirements.

• Company Research: Thoroughly research Brainlake Advertising LLC, their clients, and their recent work to understand their design aesthetic and business objectives, enabling you to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, especially regarding compensation, benefits, and specific interview stages, should be verified directly with Brainlake Advertising LLC before making application decisions.