B2B UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: B2B UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Cincinnati, Ohio, United States (Remote)

Job Type: Full-Time

Category: Operations & Strategy (GTM Focus)

Date Posted: 2026-09-04

Experience Level: Mid-Senior (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Drive 0-to-1 initiatives in cutting-edge B2B domains, focusing on strategic execution and rapid implementation.

• Translate high-level strategic vision into actionable roadmaps for product development and market validation.

• Architect scalable solutions and critical infrastructure to support rapid growth and potential spin-offs.

• Collaborate directly with serial entrepreneurs and a world-class team of engineers, researchers, and commercial leaders.

• Own and execute core initiatives with maximum autonomy, operating without corporate red tape.

📝 Enhancement Note: While the title is "B2B UI/UX & Brand Designer," the core responsibilities and company context strongly indicate a role that blends design expertise with strategic operational execution, particularly in a "0-to-1" or startup building environment. This role requires a builder mindset with a focus on translating vision into tangible, scalable solutions, which aligns with GTM Operations and strategic initiative management.

📈 Primary Responsibilities

• Lead the design and execution of novel B2B initiatives, from initial concept through to production-ready solutions.

• Develop comprehensive execution roadmaps that clearly define milestones, timelines, and resource allocation for strategic projects.

• Architect robust and scalable systems and user experiences that can support exponential growth and future expansion.

• Drive the end-to-end product development lifecycle, ensuring seamless integration of UI/UX design principles with functional requirements.

• Collaborate with founders and senior leadership to define strategic objectives and operational plans for new ventures.

• Conduct market research and user validation to inform design decisions and ensure product-market fit.

• Establish and maintain brand consistency and visual identity across all new initiatives and customer touchpoints.

• Measure and report on the performance of launched initiatives, identifying areas for optimization and iteration.

📝 Enhancement Note: The responsibilities are framed to emphasize the operational aspects of bringing new B2B initiatives to life, focusing on execution, scalability, and strategic alignment, which are core to GTM operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, Business, or a related field, or equivalent practical experience.

Experience: 5-10 years of experience in UI/UX design, brand development, and product strategy, with a strong emphasis on B2B environments and/or startup incubation. Proven experience in leading 0-to-1 initiatives or building products from scratch is highly desirable.

Required Skills:

• UI/UX Design Expertise: Mastery of user interface and user experience design principles, wireframing, prototyping, and usability testing.

• Brand Design & Strategy: Proven ability to develop and implement cohesive brand identities, visual systems, and style guides.

• B2B Domain Knowledge: Deep understanding of B2B customer journeys, sales cycles, and the unique design challenges within enterprise software.

• Strategic Execution: Ability to translate high-level strategic vision into concrete, actionable execution roadmaps and project plans.

• Scalable Architecture Design: Experience in designing systems and user flows that can scale efficiently with business growth.

• Product Prototyping & Development: Proficiency in creating interactive prototypes and understanding the product development lifecycle from ideation to production.

• Excellent Communication: Exceptional verbal and written English communication skills for clear articulation of ideas and strategies to diverse stakeholders.

• High-Agency Builder Mindset: Demonstrated initiative, proactivity, and a drive for end-to-end ownership and problem-solving.

Preferred Skills:

• Experience in leading or significantly contributing to 0-to-1 initiatives within a startup or new venture.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Data analysis and interpretation skills to inform design and strategy decisions.

• Experience with user research methodologies and synthesizing qualitative and quantitative data.

• Understanding of Go-To-Market (GTM) strategies and how design influences customer acquisition and retention.

📝 Enhancement Note: The qualifications are tailored to reflect the blend of design, strategic thinking, and operational execution required for a "0-to-1" initiative lead role within a B2B context, emphasizing the "builder" and "owner" aspects.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• 0-to-1 Initiative Case Studies: Showcase 1-3 detailed case studies of projects where you led or significantly contributed to building a product or initiative from its inception to launch. Emphasize the problem, your strategic approach, design solutions, execution challenges, and quantifiable outcomes.

• B2B Product Design Examples: Include examples of B2B products or features you have designed, highlighting your understanding of enterprise user needs, complex workflows, and data visualization.

• Brand Development Projects: Present examples of brand identity development, including logos, style guides, and campaign materials, demonstrating your ability to create compelling and consistent brand experiences.

• Process Documentation: Illustrate your ability to document workflows, design processes, and system architectures, demonstrating a structured approach to problem-solving and implementation.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you have mapped, designed, and optimized user workflows and internal processes to improve efficiency and user satisfaction.

• System Implementation & Automation: Showcase instances where you have contributed to the implementation of new systems or automated processes, detailing your role and the impact achieved.

• Measurement & Performance Analysis: Demonstrate how you track the performance of your designs and initiatives, using data to drive iteration and improvement.

📝 Enhancement Note: The portfolio requirements are specifically designed to assess the candidate's ability to execute on strategic initiatives, build scalable B2B solutions, and demonstrate a structured, data-informed approach, aligning with the operational demands of this role.

💵 Compensation & Benefits

Salary Range: Given the 100% remote nature, the competitive landscape for experienced B2B UI/UX and Brand Designers with a builder mindset, and the "elite team" compensation promise, an estimated annual salary range for this role in the US market would be between $120,000 and $180,000 USD. This range is based on industry benchmarks for senior-level design and strategy roles in tech companies, particularly those with a startup or venture-backed focus.

Benefits:

• Equity Upside: Significant opportunity for stock options or equity in the venture, aligning personal success with company growth.

• Competitive Compensation: Attractive base salary commensurate with experience and impact.

• Maximum Ownership: Complete autonomy and decision-making power within your domain.

• High-Growth Environment: Focus on rapid execution and market validation without bureaucratic hurdles.

• Elite Team Collaboration: Direct access to and collaboration with serial entrepreneurs and top-tier professionals.

• Remote Work Flexibility: 100% remote position allowing for work from anywhere within Europe or the Americas.

Working Hours: The role is designed for maximum ownership and impact, implying a need for flexibility to achieve aggressive goals. While a standard 40-hour work week is generally expected, the emphasis on "good ideas and fast execution" suggests a results-oriented approach where hours may vary based on project needs and critical deadlines.

📝 Enhancement Note: Salary is estimated based on role, experience, location (remote US), and company promise of competitive compensation and equity. Benefits are directly pulled from the job description and framed to highlight their value to operations-minded professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology & Venture Building (specifically launching new B2B initiatives). EWOR GmbH operates at the forefront of identifying and building new ventures, leveraging the expertise of seasoned entrepreneurs. This is a fast-paced, execution-driven environment focused on achieving market validation and scalable traction.

Company Size: The job description implies a lean, high-impact team structure. While EWOR GmbH might have a broader organizational presence, this department is likely a focused "0-to-1" unit, suggesting a small, agile core team working directly with founders.

Founded: EWOR GmbH is backed and led by serial entrepreneurs Paul Müller (Adjust founder) and Petter Made (SumUp founder), indicating a deep foundation in building successful tech ventures. This history shapes a culture that values innovation, rapid execution, and entrepreneurial spirit.

Team Structure:

• Department Founder & Leadership: Direct reporting line to a serial entrepreneur (Paul Müller or Petter Made) responsible for the new department.

• Core Initiative Team: Collaboration with a world-class team of engineers, researchers, and commercial leaders, all focused on building and scaling new B2B ventures.

• Cross-Functional Collaboration: Expect a highly collaborative environment where designers, engineers, and business strategists work hand-in-hand to achieve common goals.

Methodology:

• 0-to-1 Execution: A core methodology focused on rapid ideation, prototyping, market validation, and scaling of new business initiatives.

• High-Agency & Ownership: Emphasis on individuals taking full responsibility and driving initiatives forward autonomously.

• Data-Driven Decision Making: While not explicitly stated for this role, the context of serial entrepreneurs and building scalable ventures implies a strong reliance on data for strategic planning and performance measurement.

• Lean & Agile Principles: The absence of "corporate red tape" and "7 layers of approval" points towards lean and agile operational practices.

Company Website: [EWOR GmbH website URL not provided, but company specialties include venture building and launching new initiatives. A search for 'EWOR GmbH' or its founders' ventures (Adjust, SumUp) would provide further context.]

📝 Enhancement Note: The company culture is described as highly entrepreneurial, execution-focused, and lean, which is critical for operations professionals to understand as it dictates the pace, autonomy, and decision-making processes.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a pivotal "0-to-1" stage, blending senior-level design expertise with strategic operational leadership. It's an opportunity to act as a de facto "Head of Product/Design" for a new venture, with the potential to grow into a leadership role within a spin-off or a future initiative. The focus is on building and scaling, not just maintaining existing operations.

Reporting Structure: You will report directly to the department founder, who is a seasoned serial entrepreneur. This provides unparalleled access to high-level strategic decision-making and mentorship. The team is lean and collaborative, meaning you will work closely with other domain experts.

Operations Impact: The impact of this role is direct and profound. You will be instrumental in defining and building new B2B ventures from the ground up, directly influencing their market success, scalability, and potential for future funding or spin-off. Your design and strategic execution will be the foundation upon which future revenue streams are built.

Growth Opportunities:

• Venture Leadership: Potential to lead a spin-off company with significant equity, transitioning from an initial builder to a founder or key executive.

• Skill Specialization: Deepen expertise in B2B product strategy, scalable architecture, and 0-to-1 initiative management.

• Entrepreneurial Experience: Gain invaluable experience building ventures from scratch under the guidance of world-class entrepreneurs.

• Cross-Functional Mastery: Develop advanced collaboration skills by working closely with elite engineers, researchers, and commercial leaders.

• Network Expansion: Build a strong network within the startup and venture capital ecosystem through exposure to founders and investors.

📝 Enhancement Note: This section highlights the entrepreneurial trajectory and significant growth potential inherent in a "0-to-1" role, emphasizing the operational impact and leadership development opportunities.

🌐 Work Environment

Office Type: 100% Remote. This position offers complete location independence within Europe or the Americas, providing flexibility for personal lifestyle and work-life integration.

Office Location(s): While the role is remote, the company is based in Germany (EWOR GmbH). The remote arrangement is specifically for candidates located in Europe or the Americas. This implies that while you work remotely, there might be an expectation for occasional virtual collaboration or potential (though unlikely given 100% remote) travel for key strategic meetings.

Workspace Context:

• Autonomy & Ownership: You will have the freedom to design your own workspace and schedule to maximize productivity and creativity.

• Digital Collaboration Tools: Expect to leverage cutting-edge collaboration and project management tools to stay connected and aligned with the distributed team.

• Direct Access to Leadership: Opportunities for direct interaction and feedback with the department founder and other senior team members, fostering a connected and engaged remote environment.

• Focus on Execution: The environment is geared towards rapid progress and results, minimizing distractions and administrative overhead.

Work Schedule: Flexible, results-oriented. While a 40-hour work week is a benchmark, the emphasis is on delivering critical milestones and driving initiatives forward. This requires a self-disciplined approach to time management and prioritization, adapting to project needs and team collaboration across time zones.

📝 Enhancement Note: The remote work environment is detailed with implications for productivity, collaboration tools, and the need for self-discipline, which are crucial for operations professionals in distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the role's core requirements, particularly the "builder mindset" and 0-to-1 experience.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, focusing on your approach to B2B design strategy, 0-to-1 initiatives, and the impact of your work. Be prepared to discuss your design process, decision-making rationale, and quantifiable results.

• Strategic & Operational Challenge: You may be presented with a hypothetical 0-to-1 B2B initiative or a strategic problem. This assesses your ability to translate high-level vision into concrete execution roadmaps, architect solutions, and demonstrate ownership.

• Founder/Leadership Interview: A discussion with the department founder to assess your cultural fit, entrepreneurial drive, strategic thinking, and long-term potential within the venture.

• Team Collaboration Exercise (Potential): An opportunity to interact with potential team members (engineers, researchers) to evaluate collaboration style and communication effectiveness.

Portfolio Review Tips:

• Highlight 0-to-1 Successes: Prioritize case studies that demonstrate your ability to build from scratch, manage ambiguity, and drive tangible outcomes in new ventures.

• Quantify Impact: For each project, clearly articulate the problem, your solution, and the measurable results (e.g., user adoption, conversion rates, efficiency gains, market validation metrics). Use data wherever possible.

• Showcase B2B Acumen: Explain your understanding of B2B customer needs, sales processes, and how your designs addressed these specific challenges.

• Demonstrate Strategic Thinking: Articulate the strategic rationale behind your design choices and how they aligned with broader business objectives.

• Prepare for the "Why": Be ready to explain why you made certain design decisions, what alternatives you considered, and what you learned.

Challenge Preparation:

• Understand the 0-to-1 Framework: Familiarize yourself with common methodologies for launching new products or initiatives from scratch.

• Think Strategically & Operationally: Practice translating a broad objective into specific, actionable steps, considering resources, timelines, and potential roadblocks.

• Focus on Scalability: When presenting solutions, always consider how they will scale as the venture grows.

• Communicate Clearly & Concisely: Practice articulating complex ideas in a clear, structured manner, suitable for founders and a diverse team.

📝 Enhancement Note: This section provides actionable advice tailored to the unique "0-to-1" and high-agency nature of the role, focusing on portfolio content and interview strategy that demonstrates operational execution capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD), InVision, Axure RP. Proficiency in at least one primary design tool is essential.

• Collaboration & Project Management: Jira, Asana, Trello, Monday.com, Notion. Experience with tools that facilitate distributed team collaboration and agile workflows.

• Communication Platforms: Slack, Microsoft Teams, Zoom. Essential for daily interaction in a remote setting.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics. Understanding how to track user behavior and measure initiative performance.

• Product Analytics: Mixpanel, Amplitude, Pendo. Tools for deeper insights into user engagement and product adoption.

• Dashboarding Tools: Tableau, Power BI, Looker Studio (formerly Google Data Studio). Ability to create compelling data visualizations and reports to communicate progress and insights.

CRM & Automation:

• CRM Systems: Salesforce, HubSpot CRM. Familiarity with CRM principles and how design impacts B2B sales processes and customer data management.

• Marketing Automation (Awareness): Tools like HubSpot Marketing Hub, Marketo, or Pardot might be relevant for understanding how B2B marketing efforts are supported by design and infrastructure.

• Integration Platforms (Conceptual Understanding): While not directly hands-on, an understanding of how different systems (CRM, marketing automation, product databases) integrate to support a unified customer experience is beneficial.

📝 Enhancement Note: The tools listed reflect a blend of design-specific software and operational/collaboration platforms, emphasizing the need for proficiency in managing projects and data in a remote, venture-building context.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: A core value is taking extreme end-to-end ownership of initiatives, driving them forward proactively without needing constant direction.

• Execution-Oriented: A strong emphasis on rapid execution and achieving tangible results over extensive planning or documentation. "Good ideas and fast execution are what matter."

• Entrepreneurial Spirit: A passion for building, innovating, and taking calculated risks to create category-defining ventures.

• Data-Driven Iteration: A commitment to using data and user feedback to inform decisions, iterate on designs, and optimize for performance.

• Collaboration & Transparency: While autonomous, the culture values open communication and collaboration with a world-class team to achieve shared goals.

Collaboration Style:

• Direct & Agile: Expect direct communication lines with founders and team members, fostering quick decision-making and problem-solving.

• Cross-Functional Integration: Close collaboration between design, engineering, research, and commercial teams to ensure holistic product development and strategic alignment.

• Feedback-Rich Environment: A culture that encourages constructive feedback to drive continuous improvement in both product and processes.

• Outcome-Focused: Collaboration is geared towards achieving specific, measurable outcomes and milestones for the new ventures.

📝 Enhancement Note: The values and collaboration style are interpreted to reflect an entrepreneurial, fast-paced, and results-driven environment, crucial for operations professionals accustomed to structured, yet agile, workflows.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Operating in a "0-to-1" environment means dealing with inherent uncertainty and evolving requirements. Developing comfort with ambiguity and the ability to create structure is key.

• Rapid Iteration & Pivots: The need for speed may lead to frequent iterations or strategic pivots. Adapting quickly and maintaining momentum through change will be essential.

• Balancing Design Excellence with Execution Speed: Ensuring high-quality design and user experience while meeting aggressive timelines for rapid market validation.

• Building from Zero: Establishing processes, systems, and brand identity from scratch requires significant initiative and strategic foresight.

Learning & Development Opportunities:

• Entrepreneurial Mentorship: Direct guidance from serial entrepreneurs with proven track records in building and scaling successful companies.

• Venture Building Expertise: Gain hands-on experience in all facets of launching and growing a new business, from product development to market entry.

• Strategic Design Leadership: Develop skills in translating business strategy into impactful design solutions and leading product initiatives.

• Scalability & Architecture: Deepen understanding of designing for scale and building robust, efficient systems.

• Potential for Founder/Executive Roles: The path can lead to significant leadership opportunities within a spin-off venture.

📝 Enhancement Note: This section outlines potential challenges and growth paths, emphasizing the steep learning curve and significant reward for individuals who thrive in a dynamic, entrepreneurial setting.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a '0-to-1' initiative. What was the problem, your strategic approach, the execution challenges, and the outcome?" (Focus on process, ownership, and quantifiable results).

• "How would you approach translating a high-level B2B market opportunity into a concrete product roadmap and initial design strategy?" (Assess strategic thinking and execution planning).

• "Imagine we want to launch X new B2B service. What are the first 3-5 operational and design steps you would take, and why?" (Evaluate your structured approach and understanding of early-stage operations). Company & Culture Questions:

• "What excites you most about EWOR's mission and the opportunity to build new ventures from scratch?" (Demonstrate genuine interest and alignment with the entrepreneurial culture).

• "How do you handle ambiguity and rapid change in a fast-paced environment?" (Showcase your adaptability and resilience).

• "How do you ensure your design decisions are data-driven and aligned with business objectives?" (Highlight your analytical skills and focus on impact). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the context, challenge, your role/approach, the solution, and the measurable impact.

• Emphasize Operational Impact: Connect your design decisions to business outcomes, scalability, and strategic goals. Don't just show pretty designs; explain the why and the results.

• Be Prepared for Deep Dives: Anticipate questions about your process, tools, challenges faced, and what you would do differently.

• Demonstrate Ownership: Articulate your personal contribution and the level of responsibility you took for the success of the project.

📝 Enhancement Note: Interview questions are crafted to probe for the essential "builder" and "operator" qualities, alongside design expertise, focusing on strategic execution and quantifiable impact.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on the EWOR GmbH careers portal.

• Customize Your Resume: Highlight your experience in "0-to-1" initiatives, B2B product development, strategic execution, and end-to-end ownership. Use keywords from the job description like "builder mindset," "scalability," "execution roadmaps," and "high-agency."

• Curate Your Portfolio: Select 1-3 key projects that best showcase your ability to build, strategize, and execute in a B2B context. Ensure each case study clearly articulates the problem, your solution, your process, and quantifiable results.

• Prepare Your Narrative: Practice walking through your portfolio with a focus on the operational impact of your design decisions and your ability to translate vision into reality.

• Research EWOR GmbH & Founders: Understand their track record, vision for new ventures, and the entrepreneurial culture they foster. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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