B2B UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: B2B UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Bordeaux, France (Remote)

Job Type: Full-time

Category: Go-To-Market Operations / Product Design Strategy

Date Posted: 2026-09-04

Experience Level: Mid-Level to Senior (5-10 years estimated)

Remote Status: 100% Remote

🚀 Role Summary

• This role is pivotal in defining and executing the User Interface (UI), User Experience (UX), and Brand Design for EWOR's cutting-edge B2B initiatives, focusing on a 0-to-1 product development lifecycle.

• You will translate high-level strategic vision into tangible execution roadmaps, driving rapid implementation from initial prototype to production-ready solutions within a high-growth environment.

• The position requires a strong builder mindset with proven domain expertise and the ability to take extreme end-to-end ownership of design initiatives, directly impacting scalability and market validation.

• Collaboration will be direct with a department founder and an elite team of engineers, researchers, and commercial leaders, fostering a culture of rapid execution and impactful innovation.

📝 Enhancement Note: While the title is "B2B UI/UX & Brand Designer," the core responsibilities and context provided by the description ("lead and execute core 0-to-1 initiatives," "translate high-level strategic vision into concrete execution roadmaps," "architect scalable solutions," "drive critical milestones") strongly indicate a role that extends beyond traditional design into strategic GTM planning and product operations. The emphasis on "operators and builders" and "maximum ownership" suggests this is not just a design execution role but a strategic contributor to building and scaling new ventures. Therefore, the category has been broadened to include Go-To-Market Operations and Product Design Strategy. The estimated experience level is derived from the need for significant ownership and 0-to-1 initiative leadership.

📈 Primary Responsibilities

• Lead the end-to-end UI/UX design process for new B2B product initiatives, from user research and wireframing to high-fidelity prototyping and final design implementation.

• Develop and maintain a cohesive brand identity and design system that aligns with EWOR's strategic vision and resonates with target B2B audiences.

• Translate complex business requirements and strategic objectives into intuitive, user-centered design solutions that drive adoption and engagement.

• Collaborate closely with product managers, engineers, and marketing teams to ensure design feasibility, seamless integration, and alignment with overall product strategy and GTM plans.

• Create detailed design specifications, style guides, and asset libraries to facilitate efficient development and ensure design consistency across all product touchpoints.

• Conduct user testing and gather feedback to iterate on designs, continuously improving the user experience and validating product-market fit.

• Contribute to the definition of execution roadmaps and critical milestones, ensuring design considerations are integrated into project planning and resource allocation.

• Architect scalable design solutions that can adapt to future product iterations and business growth, supporting potential spin-offs and institutional backing.

📝 Enhancement Note: The original description provided a high-level overview. These responsibilities have been detailed to reflect the typical scope of a UI/UX and Brand Designer in a 0-to-1 startup environment, emphasizing the strategic and execution-oriented aspects crucial for this type of role. The inclusion of "GTM plans" and "product-market fit" aligns with the enhanced category.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field, or equivalent practical experience. Experience:

• 5-10 years of professional experience in UI/UX design and brand development, with a significant portion focused on B2B products or SaaS platforms.

• Proven track record of leading design initiatives from concept to launch, ideally within startup or high-growth environments. Required Skills:

• UI/UX Design Expertise: Mastery of user-centered design principles, wireframing, prototyping (Figma, Sketch, Adobe XD), and usability testing methodologies.

• Brand Design & Strategy: Strong understanding of brand identity development, visual design principles, typography, color theory, and the ability to create compelling brand narratives.

• B2B Product Acumen: Experience designing for complex B2B workflows, understanding enterprise user needs, and translating business objectives into effective design solutions.

• Execution & Roadmapping: Ability to translate strategic vision into concrete, actionable design roadmaps and project plans, demonstrating a high-agency builder mindset.

• Communication & Collaboration: Excellent verbal and written communication skills in English, with the ability to articulate design decisions clearly and collaborate effectively with cross-functional teams.

Preferred Skills:

• Experience with design systems and component libraries for scalable product development.

• Familiarity with Agile development methodologies and working within cross-functional product teams.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to inform design decisions.

• Experience in a 0-to-1 product development environment or launching new initiatives from scratch.

• Familiarity with market validation techniques and rapid prototyping for concept testing.

📝 Enhancement Note: The "Requirements" section was enhanced to specify the typical skills and experience expected for a designer in a 0-to-1, high-ownership role, aligning with the "builder mindset" and "end-to-end ownership" emphasized in the original description. The experience level is inferred to be mid-to-senior given the leadership and strategic responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end UI/UX and brand design projects, with a strong emphasis on B2B applications.

• Detailed case studies demonstrating your process for translating strategic vision into tangible design solutions, including user research, wireframing, prototyping, and final visual design.

• Examples of how you have contributed to product-market fit and user adoption through design interventions.

• Visual documentation of brand identity development, including style guides, logos, and brand collateral, specifically for B2B contexts.

• Evidence of architecting scalable design systems or components that support product growth. Process Documentation:

• Showcase your methodology for defining and executing design roadmaps, highlighting how you break down complex initiatives into manageable steps.

• Provide examples of how you have integrated user feedback and testing results into iterative design processes to optimize user experience.

• Document your approach to collaborating with engineering and product teams to ensure design feasibility and efficient implementation.

• Illustrate your ability to manage design projects from initial concept through to successful production launch, demonstrating ownership and timely delivery.

📝 Enhancement Note: For a role emphasizing 0-to-1 initiatives and ownership, a robust portfolio demonstrating process and impact is critical. These requirements are designed to guide candidates on what EWOR GmbH will likely look for to assess their ability to build and scale.

💵 Compensation & Benefits

Salary Range:

• Based on the role's 100% remote nature, the requirement for experienced builders, and the company's focus on competitive compensation and equity, a salary range for a Mid-Level to Senior UI/UX & Brand Designer in Europe (assuming proximity to Bordeaux or other major European tech hubs) could range from €60,000 to €90,000 annually. This estimate considers the competitive market for experienced designers in high-growth tech environments and the potential for significant upside. Benefits:

• Competitive Compensation: Attractive base salary reflecting experience and contribution.

• Equity Upside: Significant stock options or equity grants, aligning employee success with company growth.

• 100% Remote Work: Flexibility to work from anywhere within Europe or the Americas.

• Maximum Ownership: Autonomy to architect systems and drive strategy without corporate bureaucracy.

• High-Growth Environment: Direct involvement in building category-defining ventures from the ground up.

• Elite Team Collaboration: Opportunity to work directly with founders and a world-class team.

• Professional Development: Potential for learning and growth within a dynamic, fast-paced startup.

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week, with flexibility to accommodate remote work across different time zones within Europe and the Americas. The emphasis on "fast execution" suggests a results-oriented approach rather than strict time-tracking.

📝 Enhancement Note: Salary was estimated based on typical ranges for experienced remote designers in Europe, considering the company's stated commitment to competitive compensation and equity. Benefits were expanded to highlight the unique aspects of EWOR's offering as described in the job posting, framing them in a way that appeals to operations and GTM professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Venture Building, B2B Software/Services. EWOR GmbH operates at the intersection of entrepreneurship and technology, focusing on launching and scaling new ventures from inception. This implies a fast-paced, innovative, and results-driven environment.

Company Size: While not explicitly stated, the context of "launching cutting-edge new initiatives," "new department," and "backed and led by serial entrepreneurs" suggests a lean, agile, and rapidly scaling startup or a venture studio model. This environment prioritizes speed, ownership, and direct impact.

Founded: EWOR GmbH is led by serial entrepreneurs Paul Müller (Adjust founder) and Petter Made (SumUp founder), indicating a foundation built on successful startup exits and deep entrepreneurial expertise. This heritage likely influences a culture of ambition, innovation, and a focus on building scalable, high-value businesses.

Team Structure:

• Departmental Focus: The role is within a "new department" dedicated to launching "cutting-edge new initiatives," suggesting a focused, agile unit designed for rapid development and iteration.

• Reporting Line: Direct reporting to the department founder, providing high visibility and direct access to leadership.

• Cross-Functional Collaboration: Close collaboration with a "world-class team of engineers, researchers, and commercial leaders," fostering a multidisciplinary approach to problem-solving and innovation.

Methodology:

• 0-to-1 Execution: Strong emphasis on building new products and ventures from the ground up, requiring a "builder mindset."

• Rapid Iteration: Focus on "strong market validation and scalable traction as fast as possible," with an aversion to bureaucracy ("No PowerPoint presentations, no 7 layers of approval").

• Data-Driven Decision Making: Implicit in the need for "market validation" and "scalable traction," suggesting that data and metrics will guide strategic and design decisions.

• Ownership & Autonomy: "Maximum ownership" and "complete autonomy" are core tenets, empowering individuals to drive initiatives end-to-end.

Company Website: https://ewor.com/ (Inferred from domain_derived)

📝 Enhancement Note: Information about company culture, team structure, and methodology has been synthesized from the provided description, emphasizing aspects relevant to operations and GTM professionals who value autonomy, speed, and impact. The company's background with successful founders is highlighted as a key cultural indicator.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a critical juncture, offering the chance to be a foundational member of new ventures. It's beyond a junior designer role, requiring significant autonomy and strategic input, akin to a Design Lead or Senior Product Designer with significant ownership. The "0-to-1" aspect means you're not just executing but shaping the product and its market entry.

Reporting Structure: You will report directly to the department founder, providing a unique opportunity for mentorship from seasoned entrepreneurs and high-level exposure to strategic decision-making. This direct line fosters rapid feedback loops and accelerated learning.

Operations Impact: As a UI/UX & Brand Designer, your impact will be direct and measurable. You will be instrumental in defining the user experience and brand perception of new B2B products, directly influencing market validation, user adoption, scalability, and ultimately, the potential for successful spin-offs and attracting institutional investment. Your design choices will shape the product's viability and competitive positioning.

Growth Opportunities:

• Foundational Role: Opportunity to shape the design culture and processes for new, potentially category-defining ventures from their inception.

• Skill Specialization: Deepen expertise in B2B UI/UX, brand strategy for tech products, and 0-to-1 product development methodologies.

• Leadership Potential: With proven success, opportunities to lead design teams or take on broader product strategy roles as ventures mature and potentially spin off.

• Entrepreneurial Exposure: Gain invaluable experience working alongside serial entrepreneurs, learning firsthand how to build and scale high-impact technology companies.

• Equity Upside: Significant potential for financial growth tied to the success of the ventures you help build.

📝 Enhancement Note: This section focuses on the career trajectory and impact relevant to operations and GTM professionals, highlighting the unique "0-to-1" and entrepreneurial aspects of the role. The growth opportunities are framed around building, leadership, and direct contribution to venture success.

🌐 Work Environment

Office Type: This is a 100% remote role, offering a flexible work environment. The company operates without a central physical office for this position, emphasizing distributed collaboration.

Office Location(s): Candidates are required to be based in Europe or the Americas. This allows for broad geographical reach while maintaining proximity to key markets and potentially aligning with operational time zones. The specific location within these continents offers flexibility.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes collaboration with a "world-class team of engineers, researchers, and commercial leaders." This suggests structured remote collaboration through digital tools and scheduled meetings.

• Tools & Technology: Expect to utilize modern design and collaboration tools (e.g., Figma, Slack, project management software) necessary for remote, fast-paced product development.

• Impactful Contribution: The environment is geared towards rapid execution and achieving strong market validation, meaning your work will be highly visible and directly contribute to critical business milestones.

Work Schedule:

• Full-time commitment is expected, with flexibility to work across European and American time zones. The focus is on results and execution speed, rather than rigid adherence to specific hours. This allows for a degree of autonomy in managing your workday, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: The work environment section clarifies the remote nature, geographical requirements, and the expected collaborative and results-driven atmosphere, tailored for professionals who thrive in flexible yet high-impact settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio to assess fit with the 0-to-1 builder mindset and B2B design experience.

• Portfolio Deep Dive: A session focused on your portfolio, where you'll be expected to walk through case studies, explain your design process, strategic rationale, and the impact of your work on business objectives. Be prepared to discuss challenges and how you overcame them.

• Founder/Leadership Interview: A discussion with the department founder or senior leadership to assess strategic thinking, your ability to take ownership, and cultural fit within an elite, fast-paced team. Expect questions about your experience building from scratch and your vision for B2B product design.

• Technical/Skills Assessment (Potential): A practical exercise or case study might be introduced to evaluate your problem-solving skills, design execution, and ability to translate strategy into design deliverables under pressure.

• Final Discussion: A conversation to address any remaining questions, discuss compensation, and outline next steps.

Portfolio Review Tips:

• Focus on 0-to-1 & B2B: Curate projects that best demonstrate your experience building new products or features from scratch and your understanding of B2B user needs and business models.

• Showcase Process & Impact: For each case study, clearly articulate the problem, your role, your design process (research, ideation, prototyping, testing), key decisions, and the measurable outcomes or impact on the business (e.g., user adoption, conversion rates, scalability).

• Highlight Ownership: Emphasize your end-to-end responsibility and how you drove initiatives forward, especially in ambiguous or fast-changing environments.

• Brand Cohesion: Demonstrate your ability to develop and apply a consistent brand identity across multiple touchpoints for a B2B context.

• Conciseness & Clarity: Present your work clearly and concisely, focusing on the most relevant aspects for this role.

Challenge Preparation:

• B2B Design Scenarios: Anticipate design challenges related to complex B2B workflows, user onboarding for enterprise clients, or creating scalable design systems.

• Strategic Thinking: Be ready to discuss how design can support business strategy, market validation, and rapid growth objectives.

• Builder Mindset: Prepare examples of how you've taken initiative, solved problems independently, and built solutions from the ground up.

📝 Enhancement Note: This section provides detailed advice on how to prepare for the interview and portfolio review process, emphasizing the unique demands of a 0-to-1, high-ownership role within a venture-building context.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision, or similar industry-standard tools for UI/UX design and interactive prototyping.

• Brand & Asset Creation: Adobe Creative Suite (Photoshop, Illustrator, After Effects) for graphic design, logo creation, and motion graphics.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace for real-time communication, virtual meetings, and document sharing.

Analytics & Reporting:

• User Behavior Analytics: Tools like Google Analytics, Mixpanel, Amplitude, or Hotjar to understand user interactions, track conversion funnels, and identify areas for design improvement.

• A/B Testing Platforms: Experience with tools like Optimizely or VWO to test design variations and measure their impact on key metrics.

CRM & Automation:

• CRM Systems: Familiarity with CRM platforms like Salesforce, HubSpot, or Zoho CRM, understanding how design impacts user workflows within these systems, particularly in B2B contexts.

• Project Management & Workflow: Tools such as Jira, Asana, Trello, or Monday.com for managing design tasks, tracking progress, and collaborating on project roadmaps.

📝 Enhancement Note: The tools and technology stack have been inferred based on the role's requirements for UI/UX and Brand Design within a modern, remote, and fast-paced tech company focused on B2B products. Emphasis is placed on tools supporting collaboration, rapid iteration, and data-driven decision-making.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: A core value is the drive to take "extreme end-to-end ownership" and act as a builder, proactively identifying and solving problems without needing constant direction.

• Speed & Execution: The environment prioritizes "fast execution" and achieving "scalable traction as fast as possible," valuing decisive action and rapid iteration over prolonged deliberation.

• Impact & Results-Oriented: Success is measured by tangible outcomes and market validation, with a focus on building "high-impact technology" and "category-defining ventures."

• Collaboration & Elite Teamwork: While autonomous, there's a strong emphasis on working effectively within a world-class team, sharing insights, and contributing to a collective mission.

• Innovation & Entrepreneurship: A culture that encourages bold ideas and the pursuit of cutting-edge initiatives, mirroring the entrepreneurial spirit of its founders.

Collaboration Style:

• Direct & Transparent: Expect open communication, direct feedback, and a culture where good ideas are valued regardless of hierarchy.

• Cross-Functional Synergy: Collaboration will be integral, working closely with engineers, researchers, and commercial leaders to ensure design is aligned with technical feasibility, market needs, and business strategy.

• Agile & Iterative: The approach to collaboration will likely be agile, involving frequent check-ins, iterative feedback loops, and joint problem-solving to navigate the 0-to-1 development process.

• Remote-First: While remote, efforts will be made to foster connection and effective teamwork through digital platforms and structured communication.

📝 Enhancement Note: This section elaborates on the implied team culture and values, framing them in a way that resonates with operations professionals who value autonomy, impact, and a results-driven collaborative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: As a 0-to-1 initiative, the role will involve significant ambiguity in product definition and market strategy. Adapting to evolving requirements and defining direction will be key.

• Rapid Iteration Under Pressure: The demand for "fast execution" and "scalable traction" means working under tight deadlines and continuously iterating designs based on feedback and market dynamics.

• Balancing Design Excellence with Speed: Ensuring high-quality design outcomes while maintaining rapid development cycles requires strategic prioritization and efficient workflow management.

• Building from Scratch: Establishing design systems, brand guidelines, and user workflows for entirely new products requires foundational work and strategic foresight.

Learning & Development Opportunities:

• Venture Building Expertise: Gain unparalleled experience in launching and scaling new tech ventures from inception alongside serial entrepreneurs.

• Strategic Design Leadership: Develop skills in translating high-level business strategy into actionable design roadmaps and product visions.

• Cross-Functional Mastery: Deepen understanding of engineering, research, and commercial functions by working closely with experts in these fields.

• Entrepreneurial Acumen: Learn the practical aspects of building a business, including market validation, fundraising preparation, and rapid growth strategies.

• Portfolio Expansion: Build a compelling portfolio of successful 0-to-1 product launches and brand developments.

📝 Enhancement Note: This section outlines potential challenges and growth opportunities, framed to provide operations and GTM professionals with a clear understanding of the role's demands and the unique learning experiences it offers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a UI/UX and Brand Design initiative from 0 to 1. What was your process, what challenges did you face, and what was the outcome?" (Focus on your end-to-end ownership, strategic thinking, and measurable impact.)

• "How would you approach translating a high-level strategic vision for a new B2B product into a concrete execution roadmap for design?" (Highlight your ability to break down complex objectives into actionable steps.)

• "Imagine we're launching a new B2B SaaS product. How would you ensure the brand identity and user experience are cohesive, scalable, and resonate with enterprise customers?" (Demonstrate your B2B design acumen and understanding of brand strategy.) Company & Culture Questions:

• "What attracts you to EWOR GmbH and our approach to building new ventures?" (Showcase your understanding of their 0-to-1 model, serial entrepreneurship, and high-growth environment.)

• "How do you embody a 'high-agency builder mindset' in your work?" (Provide specific examples of initiative, problem-solving, and end-to-end ownership.)

• "Describe your ideal remote work collaboration style, especially when working with engineers and researchers on new product initiatives." (Highlight your communication skills and ability to work effectively in a distributed, cross-functional team.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Impact/Results.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, increased user engagement, reduced support tickets).

• Articulate Strategic Rationale: Be prepared to explain why you made certain design decisions, linking them back to business objectives, user needs, and brand strategy.

• Highlight Ownership: Clearly state your responsibilities and how you drove the project forward, especially in challenging or ambiguous situations.

• Showcase B2B Relevance: Emphasize projects that demonstrate your understanding of B2B user journeys, complex workflows, and enterprise solutions.

📝 Enhancement Note: These interview preparation tips are tailored to the specific requirements of the role, focusing on the 0-to-1 aspect, B2B context, builder mindset, and the need to demonstrate strategic thinking and measurable impact.

📌 Application Steps

To apply for this B2B UI/UX & Brand Designer position:

• Submit your application through the provided link on the EWOR GmbH Teamtailor portal.

• Tailor Your Resume: Highlight experience in UI/UX design, brand development, B2B products, 0-to-1 initiatives, and your "builder mindset." Use keywords from the job description such as "UI/UX," "Brand Design," "B2B Strategy," "0-to-1," "Execution Roadmaps," and "Scalable Architecture."

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your end-to-end design process, B2B expertise, and ability to drive impact. Ensure case studies clearly articulate your strategy, process, and results.

• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on your strategic rationale, problem-solving approach, and the measurable outcomes of your design work. Be ready to discuss your experience building from scratch.

• Research EWOR GmbH: Understand the company's mission, its founders' track record, and their focus on building cutting-edge ventures. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---