B2B Senior Graphic Designer

📍 Job Overview

Job Title: B2B Senior Graphic Designer

Company: Aston Carter

Location: Dallas, Texas, United States

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Services

Date Posted: 2026-08-13

Experience Level: 6+ Years (Senior Level)

Remote Status: On-site

🚀 Role Summary

• Lead the strategic design and development of B2B marketing collateral, sales enablement materials, and property marketing initiatives, driving impactful visual communication.

• Provide expert art direction and creative leadership to ensure all design outputs align with brand standards and effectively convey complex business messages.

• Manage the end-to-end design process for a variety of marketing assets, from concept ideation to final production, ensuring quality and timely delivery.

• Collaborate closely with internal stakeholders, writers, and other creative professionals to deliver sophisticated and innovative design solutions that push creative boundaries.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong B2B focus, implying a need for strategic thinking beyond purely aesthetic execution. The emphasis on sales enablement and property marketing suggests a business-oriented approach to design, where visual assets directly support revenue-generating activities and client engagement. The "Contract to Hire" status indicates a potential for long-term employment, making performance and cultural fit critical.

📈 Primary Responsibilities

• Spearhead the design and creation of customized marketing deliverables, including brochures, flyers, offering memoranda, email campaigns, invitations, presentations, maps, stacking plans, signage, and aerials, tailored for internal and external marketing initiatives and sales enablement.

• Initiate and participate in client team discussions to brainstorm key messages, providing thought leadership to ensure complex messages are visually and clearly communicated through sophisticated design.

• Develop tailored graphical elements and unique visual concepts that effectively convey strategic messages across various marketing materials and platforms.

• Produce advanced InDesign/e-pub and PowerPoint presentations, incorporating builds, transitions, animations, and hyperlinking for an engaging and dynamic user experience.

• Conduct thorough quality control, including proofreading for spelling, grammar, layout, and overall clarity, ensuring all materials are accurate, polished, and client-ready before distribution.

• Provide exceptional client service by consistently meeting deadlines, communicating proactively with stakeholders, and identifying potential issues that may affect project timelines or deliverables.

• Collaborate closely with department management and senior leadership to ensure creative output is strategically aligned with overarching business objectives and brand positioning.

• Innovate within established brand standards and operational procedures, actively exploring new methods to elevate the visual identity and design approach across all projects.

• Develop and implement plans for new design department strategies, ensuring a smooth and effective rollout of creative initiatives and process improvements.

• Identify opportunities to create and refine standards, procedures, and creative design tools and resources that enhance efficiency and consistency within the design function.

• Take full ownership of assigned projects, managing day-to-day progress, timelines, and stakeholder communication from initial concept to final delivery.

• Provide leadership and art direction to other team members, guiding creative direction and ensuring high-quality execution across a portfolio of projects.

• Coach and support junior designers by assisting with troubleshooting, technical execution, and creative concept development, fostering a collaborative learning environment.

• Work effectively with virtual teams located across different regions, maintaining strong communication and collaboration in a distributed work environment using digital tools.

• Manage multiple assignments simultaneously, prioritizing tasks at different stages of discovery, design, and execution while consistently meeting deadlines and service expectations.

• Recommend appropriate printing methods and oversee print production processes, including developing specifications, reviewing proofs, attending press checks, and managing print-related budgets to ensure optimal outcomes.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level role with significant project ownership, leadership potential, and a need for strategic business acumen. The emphasis on "thought leadership," "innovate within established brand standards," and "develop implementation plans" suggests that this role goes beyond execution to strategic contribution within the marketing function. The mention of managing "virtual teams" and "print production processes" highlights the need for robust organizational and vendor management skills.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Art, Graphic Design, Visual Communications, or a closely related field. Experience:

• A minimum of 6 years of prior graphics experience, preferably within a corporate B2B environment.

• Proven leadership experience in design and project management, with a demonstrated understanding of business needs and marketing objectives. Required Skills:

• Advanced proficiency in Adobe Creative Suite, including InDesign and Photoshop, with strong capability across core design applications for creating original graphic elements.

• Exceptional proficiency in Microsoft Office Suite, with particular strength in creating advanced, dynamic PowerPoint presentations (including builds, transitions, animations, and hyperlinking).

• Strong design and page layout skills, with the ability to create original graphic elements from scratch using the most appropriate applications.

• Excellent understanding of print and assembly production processes, including the ability to recommend printing methods and develop complete production specifications.

• Exceptional communication skills (written and verbal) to effectively contribute in brainstorming sessions and collaborate with cross-functional teams and multi-level leadership.

• Demonstrated ability to manage a large queue of requests and multiple projects simultaneously at various stages of development and execution.

• Strong customer service orientation, consistently delivering high-quality work and responsive support to internal and external stakeholders.

• Ability to provide a professional design portfolio showcasing advanced design, layout, and presentation capabilities. Preferred Skills:

• Experience with Dreamweaver and HTML/HTML5 for basic web and digital content development.

• Video editing and motion graphics experience, including the ability to enhance digital and presentation content with multimedia elements.

• Proficiency with Adobe Illustrator and other Adobe Creative Suite tools beyond InDesign and Photoshop.

• Experience designing digital media assets such as e-publications, interactive presentations, and email campaign templates.

• Familiarity with real estate marketing or experience working within a corporate environment.

• Comfort working with virtual teams and collaborating across different locations using digital communication tools.

• Demonstrated ability to innovate within existing brand guidelines and contribute to the evolution of creative standards.

• Experience developing or contributing to creative procedures, standards, and design toolkits for a broader team.

• Strong problem-solving skills and the ability to translate complex business requirements into clear, compelling visual solutions.

• Willingness to mentor and coach junior designers, sharing best practices and supporting their professional growth.

📝 Enhancement Note: The required skills emphasize a blend of technical design expertise (Adobe Suite, PowerPoint) and critical soft skills like communication, project management, and customer service. The "preferred skills" highlight a desire for a well-rounded designer who can adapt to evolving digital media needs and potentially mentor others, indicating a growth path within the role. The mention of a professional design portfolio is paramount for this position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a minimum of 6 years of B2B design experience with a focus on marketing collateral, sales enablement tools, and sophisticated presentations.

• Demonstrate expertise in creating original graphic elements and complex page layouts using Adobe InDesign and Photoshop.

• Include examples of advanced PowerPoint presentations that effectively utilize builds, transitions, animations, and hyperlinking to convey information dynamically.

• Showcase projects that highlight strategic problem-solving, where design solutions directly addressed business objectives and complex messaging requirements.

• Provide evidence of managing projects from concept through final production, including examples of print production specifications or vendor coordination. Process Documentation:

• Examples of process refinement or creation for design workflows, demonstrating an ability to improve efficiency and consistency within a creative team.

• Documentation of how brand standards were applied or evolved across multiple projects, showing an understanding of brand governance and visual identity management.

• Case studies detailing how complex business or sales messages were translated into clear, compelling visual narratives.

• Demonstration of quality control processes applied to design projects, ensuring accuracy, clarity, and client-readiness.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is the primary assessment tool. The requirements emphasize not just visual output but also the strategic thinking, process management, and B2B context behind the work. Documenting process improvements or brand stewardship within the portfolio will be crucial for demonstrating senior-level capabilities.

💵 Compensation & Benefits

Salary Range: $40.00 - $45.00 per hour

Benefits:

• Medical, dental, and vision insurance plans.

• Critical Illness, Accident, and Hospital coverage options.

• 401(k) Retirement Plan with pre-tax and Roth post-tax contribution options.

• Voluntary Life Insurance and Accidental Death & Dismemberment (AD&D) for employee and dependents.

• Short-term and long-term disability coverage.

• Health Spending Account (HSA) for healthcare expense management.

• Transportation benefits to support commuting.

• Employee Assistance Program (EAP) offering confidential support services.

• Paid Time Off (PTO), including vacation and sick leave accrual. Working Hours:

• Standard full-time hours, estimated at 40 hours per week, with the potential for overtime depending on project demands.

📝 Enhancement Note: The hourly pay rate aligns with senior-level graphic design positions in a major metropolitan area like Dallas, reflecting the required experience and skill set. The benefits package is comprehensive, typical for contract-to-hire roles that aim for employee retention and well-being. The inclusion of PTO, vacation, and sick leave is a positive indicator for a contract role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Talent Solutions (Aston Carter's primary industry). The role is within a client company that is likely in a sector requiring significant B2B marketing and sales efforts, potentially real estate, finance, or professional services, given the description's focus.

Company Size: Aston Carter is a global firm, indicating a large, established organization. The specific client company's size is not specified but the role implies they have substantial marketing and sales initiatives requiring dedicated creative support.

Founded: Aston Carter was founded in 1997. The company's history suggests stability and extensive experience in the talent solutions market.

Team Structure:

• The Senior Graphic Designer will be part of a marketing and creative services team, likely reporting to a Marketing Manager or Creative Director.

• This role involves collaboration with writers, other designers, graphics coordinators, and various levels of leadership within the client organization.

• The team operates with a hybrid model of collaboration, utilizing virtual teams distributed across different locations and digital communication tools. Methodology:

• The team emphasizes data-driven insights and strategic planning for marketing initiatives.

• Workflow planning and optimization are critical, with a focus on efficiency and continuous improvement of creative processes.

• Automation and efficiency practices are encouraged to streamline design production and enhance output quality.

Company Website: https://careers.astoncarter.com/us/en

📝 Enhancement Note: While Aston Carter is a staffing firm, the "About Aston Carter" section provides context on their values and global reach, suggesting a professional and client-focused environment. The role's description implies the Senior Graphic Designer will be embedded within a client's marketing team, so understanding the client's specific industry and culture will be key. The emphasis on "strategic communications" and "art direction" suggests a culture that values high-quality, impactful design supporting business goals.

📈 Career & Growth Analysis

Operations Career Level: Senior Designer. This level signifies a high degree of autonomy, expertise, and potential for leadership. The role requires not only advanced design skills but also strategic thinking, project management, and the ability to mentor junior staff.

Reporting Structure: The role likely reports to a Marketing Manager, Creative Director, or Head of Marketing within the client organization. Collaboration will extend across various departments and leadership levels.

Operations Impact: The Senior Graphic Designer's work directly impacts the company's brand perception, sales effectiveness, and client engagement through the creation of high-quality marketing and sales enablement materials. Strategic design can influence conversion rates, client acquisition, and overall market positioning.

Growth Opportunities:

• Leadership Development: Potential to move into a Lead Designer, Art Director, or Creative Manager role, overseeing design teams and broader creative strategies.

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video editing, interactive design, or digital marketing asset creation.

• Industry Exposure: Gain experience across diverse B2B sectors, potentially leading to specialization in industries like real estate, finance, or technology.

• Mentorship: Develop leadership and coaching skills by mentoring junior designers, a valuable experience for future management roles.

• Contract to Hire Transition: Successful performance may lead to a permanent position with the client company, offering enhanced stability and benefits.

📝 Enhancement Note: This role offers significant growth potential beyond a standard senior designer position, particularly given the "Contract to Hire" status and the emphasis on leadership and strategic contribution. Candidates should highlight their experience in mentoring and their ability to drive creative strategy to position themselves for advancement.

🌐 Work Environment

Office Type: This is a fully on-site position within a professional corporate environment. The workspace is designed for collaboration and focused work.

Office Location(s): Dallas, Texas. Specific details about the office amenities or accessibility would need to be confirmed with Aston Carter or the client.

Workspace Context:

• The environment fosters close collaboration with cross-functional teams, including marketing, sales, and senior leadership, requiring strong interpersonal and communication skills.

• Access to necessary design tools and technology is implied, including Adobe Creative Suite, Microsoft Office, and potentially other project management or communication software.

• Opportunities for team interaction are frequent, given the collaborative nature of marketing initiatives and the need for brainstorming and feedback sessions. Work Schedule:

• Standard full-time hours are expected, typically around 40 hours per week. The role is deadline-driven, so flexibility may be required during peak periods to meet project demands.

📝 Enhancement Note: The on-site requirement is critical for this role, emphasizing the need for in-person collaboration and integration within the client's physical workspace. Candidates should be prepared to commit to working from the Dallas office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a phone or video call with an Aston Carter recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: A crucial stage where candidates present their design portfolio to the client's hiring team. Be prepared to discuss your process, strategic rationale, and the business impact of your work.

• Skills Assessment/Design Challenge: Potentially a practical exercise or a case study requiring the candidate to demonstrate design skills and problem-solving abilities under timed conditions.

• Stakeholder Interviews: Interviews with key stakeholders (e.g., Marketing Manager, Sales Leaders) to evaluate collaboration, communication, and strategic alignment.

• Final Decision: Based on overall performance across all stages, with a focus on design expertise, project management, and cultural fit for the "Contract to Hire" transition.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent the skills and experience required for this specific role (B2B, sales enablement, presentations, print collateral).

• Tell a Story: For each project, explain the client's challenge, your strategic approach, the design process, and the quantifiable results or impact achieved.

• Highlight B2B Context: Emphasize how your designs supported specific business objectives, sales goals, or marketing campaigns.

• Showcase Presentation Skills: Include examples of sophisticated PowerPoint or interactive presentations, demonstrating your ability to create dynamic and engaging visual narratives.

• Be Ready for Technical Questions: Prepare to discuss your proficiency with Adobe Creative Suite, particularly InDesign and Photoshop, and advanced PowerPoint features.

• Demonstrate Leadership: If possible, include examples of projects where you provided art direction or mentored junior designers.

Challenge Preparation:

• Anticipate design challenges that require quick thinking and problem-solving within a B2B marketing context.

• Practice articulating your design process and rationale clearly and concisely.

• Be prepared to discuss how you would approach a common marketing material request (e.g., a brochure, an infographic, a presentation slide deck).

📝 Enhancement Note: The interview process heavily relies on the portfolio. Candidates must be prepared to present their work compellingly, linking their design decisions to business outcomes and demonstrating senior-level strategic thinking. The "Contract to Hire" aspect means the client will be looking for a strong long-term fit.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in InDesign and Photoshop. Strong familiarity with Illustrator and other core Adobe applications is preferred.

• Microsoft Office Suite: Advanced expertise in PowerPoint for creating sophisticated presentations with builds, animations, and hyperlinking. Proficiency in Word and Excel for supporting documentation and data handling.

• Dreamweaver: Experience with Dreamweaver for basic web and digital content development is preferred.

• HTML/HTML5: Basic understanding for digital content creation is preferred.

Analytics & Reporting:

• While not explicitly stated as a primary tool, the role requires an understanding of how design impacts metrics. Experience with tools that track engagement with digital assets (e.g., email campaign performance, website analytics) would be beneficial. CRM & Automation:

• No direct CRM or automation tools are specified for this design role. However, understanding how design assets integrate with CRM (e.g., email templates) or marketing automation platforms (e.g., for digital campaigns) is a plus.

📝 Enhancement Note: The core technical requirements are firmly rooted in the Adobe Creative Suite and advanced PowerPoint skills, reflecting the role's emphasis on high-impact marketing collateral and presentations. The inclusion of preferred skills like HTML/Dreamweaver and video editing suggests a forward-looking approach to digital content creation.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries while remaining aligned with brand standards.

• Strategic Thinking: Understanding business objectives and translating them into effective visual solutions.

• Collaboration & Teamwork: Working effectively with diverse teams, including writers, designers, and leadership, often in virtual settings.

• Client Focus & Service Excellence: Delivering high-quality work, meeting deadlines, and providing responsive support to internal and external stakeholders.

• Attention to Detail & Quality: Ensuring all materials are accurate, polished, and professional.

• Efficiency & Process Improvement: Identifying opportunities to refine standards, procedures, and tools to enhance workflow.

Collaboration Style:

• The team fosters a collaborative environment where brainstorming and cross-functional input are encouraged.

• Communication is key, especially with virtual teams, requiring proactive engagement and clear articulation of ideas.

• A culture of mentorship and knowledge sharing is present, with senior members expected to guide and support junior designers.

• Feedback exchange is integral to the design process, ensuring continuous improvement and alignment with project goals.

📝 Enhancement Note: The stated values and collaboration style emphasize a professional, results-oriented, and team-centric environment. Candidates should demonstrate how their personal values and work style align with these principles, particularly regarding collaboration across distributed teams and a commitment to high-quality, impactful design.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing High Volume & Diverse Projects: Balancing multiple assignments at various stages of development, from concept to final print production, while maintaining quality and meeting strict deadlines.

• Translating Complex Information: Effectively visualizing intricate business strategies, sales pitches, or property details into clear, compelling, and aesthetically pleasing designs.

• Maintaining Brand Consistency: Innovating within strict brand guidelines and ensuring a cohesive visual identity across a wide range of deliverables.

• Working with Virtual & Distributed Teams: Collaborating effectively with colleagues located in different regions, requiring strong communication and digital collaboration skills.

• Adapting to Evolving Technologies: Staying current with design software updates, digital media trends, and new tools for content creation.

Learning & Development Opportunities:

• Advanced Design Training: Potential for specialized training in areas like motion graphics, video editing, or advanced digital design techniques.

• Industry Conferences & Workshops: Opportunities to attend relevant design and marketing events to stay abreast of industry trends and best practices.

• Mentorship Programs: Formal or informal mentorship from senior design leaders or marketing professionals within the client organization.

• Cross-Functional Exposure: Learning about different business functions (sales, marketing strategy, property development) through project collaboration, enhancing strategic design capabilities.

• Leadership Skill Development: Gaining experience in art direction, project leadership, and mentoring junior designers.

📝 Enhancement Note: The challenges presented are typical for a senior creative role in a fast-paced B2B environment. Highlighting how one has successfully navigated similar challenges in the past will be crucial. The growth opportunities are significant, especially with the "Contract to Hire" status, offering a clear path for career advancement and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business strategy into a compelling visual design. What was your process, and what was the outcome?" (Prepare a specific case study from your portfolio.)

• "How do you ensure brand consistency across a diverse range of marketing materials, especially when working with multiple stakeholders?" (Focus on your process for brand governance and collaboration.)

• "Walk us through a challenging project where you had to manage multiple deadlines and competing priorities. How did you prioritize and deliver successfully?" (Highlight project management and prioritization skills.)

• "How would you approach designing an offering memorandum or a sophisticated sales presentation for a B2B client in [mention client's industry, if known]?" (Demonstrate your understanding of B2B design principles and industry relevance.) Company & Culture Questions:

• "What do you know about Aston Carter and our client's industry?" (Research Aston Carter's services and the client's business sector.)

• "How do you contribute to a collaborative team environment, especially when working with remote colleagues?" (Emphasize your communication and teamwork skills.)

• "Describe your experience mentoring junior designers or providing art direction." (Showcase leadership potential.)

• "How do you stay updated with the latest design trends and technologies?" (Highlight your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (presentations, print collateral, digital assets) or by impact (most strategic, most complex).

• Narrative: For each selected project, clearly articulate the problem, your solution, your role, the tools used, and the results or impact. Use storytelling to engage the audience.

• B2B Focus: Emphasize projects that demonstrate your understanding of B2B marketing objectives, sales enablement, and corporate branding.

• Presentation Skills: Practice delivering your presentation smoothly and confidently. Be prepared to answer in-depth questions about your design choices and process.

• Technical Proficiency: Be ready to discuss your software proficiency and any specific techniques used in your showcased work.

📝 Enhancement Note: Preparation should focus on showcasing not just design talent but also strategic thinking, project management, and collaborative abilities. The portfolio presentation is paramount and should be treated as a strategic business presentation, not just a showcase of pretty pictures.

📌 Application Steps

To apply for this B2B Senior Graphic Designer position:

• Submit your application through the Aston Carter careers portal.

• Customize Your Resume: Tailor your resume to highlight 6+ years of B2B graphic design experience, emphasizing achievements in sales enablement, marketing collateral, and presentation design. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, professionally presented, and features strong examples relevant to this role. Be ready to articulate the strategic thinking and business impact behind each piece.

• Research the Company: Understand Aston Carter's services and, if possible, research the client's industry and typical marketing needs to tailor your application and interview responses.

• Practice Your Pitch: Prepare a concise overview of your experience and why you are a strong fit for this senior role, ready for initial recruiter screenings. Practice presenting key portfolio pieces.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Aston Carter or the hiring organization before making application decisions.