Associate Graphic Designer, Digital

📍 Job Overview

Job Title: Associate Graphic Designer, Digital

Company: Supergoop!

Location: New York, NY

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-10

Experience Level: Entry-Level to Junior (0-2 years)

Remote Status: Hybrid

🚀 Role Summary

• Execute visually compelling digital marketing assets that align with Supergoop!'s brand identity and campaign objectives.

• Contribute to the creation of dynamic content for web, email, social media, and paid advertising channels.

• Perform essential production design tasks, ensuring efficiency and accuracy in asset delivery.

• Collaborate with the Creative Team to maintain brand consistency across all digital touchpoints.

• Stay abreast of emerging digital design trends and technologies to inform creative output.

📝 Enhancement Note: This role is positioned as an Associate Graphic Designer, targeting individuals with 0-2 years of experience. The primary focus is on digital design execution, with an emphasis on producing high-volume, on-brand assets for various digital marketing platforms. The role requires a blend of creative execution and production efficiency within a fast-paced marketing environment.

📈 Primary Responsibilities

• Design and execute visually engaging digital marketing materials, including website banners, landing page elements, email campaign graphics (static and animated GIFs), and social media content (organic and paid).

• Resize and adapt existing creative assets for various digital platforms and ad specifications, ensuring optimal performance and brand consistency.

• Prepare and present design concepts and revisions for internal creative review meetings, articulating design rationale and incorporating feedback effectively.

• Uphold and enforce Supergoop!'s brand guidelines, ensuring all digital assets are consistent in tone, style, and aesthetic.

• Conduct research and stay informed about current industry trends in digital marketing, web design, social media, and graphic design to propose innovative creative solutions.

• Understand the specific requirements and best practices for content creation across major social media platforms (e.g., Instagram, TikTok, Facebook, Pinterest).

• Assist with video editing and/or animation tasks for digital campaigns, leveraging skills in motion graphics to enhance storytelling.

📝 Enhancement Note: The responsibilities highlight a strong focus on execution and production within the digital marketing sphere. This includes not just creative design but also the practical aspects of asset resizing, file preparation, and ensuring brand adherence, which are critical for a high-volume digital design function. The mention of animated GIFs and video/animation skills suggests a need for proficiency beyond static design.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of role, or equivalent practical experience.

Experience: 0-2 years of professional experience in graphic design, with a significant focus on digital design for marketing or e-commerce.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential.

• Strong understanding of core graphic design principles: typography, color theory, composition, and layout.

• Experience designing for digital marketing channels, including web, email, and social media.

• Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.

• Excellent communication, collaboration, and interpersonal skills.

• Keen eye for detail and a commitment to maintaining brand consistency.

• Familiarity with social media platform best practices and content requirements. Preferred Skills:

• Experience with animation and motion graphics software (e.g., Adobe After Effects).

• Basic video editing skills.

• Experience with GIF creation for email and social media.

• Familiarity with web design principles and user interface (UI) considerations.

• Understanding of digital advertising best practices and asset optimization.

📝 Enhancement Note: The required skills are standard for an Associate Graphic Designer role focused on digital execution. The preferred skills, particularly in animation and video, indicate a desire for a candidate who can contribute to more dynamic content creation, suggesting a forward-looking approach to digital engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of digital design work showcasing proficiency across various platforms (web, email, social media).

• Examples demonstrating strong typography, color usage, and composition skills.

• Case studies or project examples that highlight the ability to execute on-brand creative concepts.

• Visuals of static and animated (GIF) email campaign designs.

• Social media graphics that reflect an understanding of platform-specific best practices.

• Any examples of production design tasks (e.g., resizing, asset adaptation) would be beneficial. Process Documentation:

• While formal process documentation isn't a primary requirement for this associate-level role, candidates should be prepared to discuss their personal design workflow, from concept to final asset delivery.

• Ability to articulate how they ensure brand consistency and adhere to design guidelines throughout their process.

• Demonstrate an understanding of file management, export settings, and preparation of assets for various digital channels.

📝 Enhancement Note: For an Associate Graphic Designer, the emphasis on a portfolio is paramount. It serves as the primary evidence of their design capabilities and understanding of digital marketing requirements. The ability to discuss their design process and how they ensure brand consistency is key to demonstrating their readiness for a production-oriented role.

💵 Compensation & Benefits

Salary Range: $67,000 - $75,000 USD per year. This range reflects an entry-level to junior position in a high-cost-of-living area like New York City, considering the specialized nature of digital design within the beauty industry.

Benefits:

• Comprehensive Health Benefits: Includes medical, dental, and vision insurance coverage.

• Generous Paid Time Off Policy: Ample vacation, sick leave, and holiday time.

• 401k with Company Match: Retirement savings plan with employer contributions.

• Product Discounts: Significant discounts on Supergoop! products.

• Employee Referral Program: Incentives for referring successful candidates.

• Company and Team Off-Sites: Opportunities for team building and company-wide events.

Working Hours: Standard full-time hours, approximately 40 hours per week. The hybrid work model allows for flexibility with 3 days in the New York office and 2 days remote.

📝 Enhancement Note: The salary range is aligned with industry benchmarks for Associate Graphic Designers in New York City, considering the specified experience level. The benefits package is comprehensive, offering standard but valuable perks for full-time employees, particularly product discounts relevant to the company's offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty & Skincare (specifically Sunscreen). Supergoop! operates within a competitive and trend-driven beauty market, emphasizing product efficacy, brand experience, and consumer education. This context means designs need to be fresh, engaging, and communicate key product benefits effectively.

Company Size: Supergoop! is a growing company. While the exact size isn't provided, it's implied to be established enough to have dedicated creative and marketing teams, yet agile enough to be fast-paced. This size suggests opportunities for direct impact and visibility.

Founded: 2005. Founded with a mission to revolutionize sunscreen, Supergoop! has a history rooted in innovation and a strong brand ethos focused on skin health and feel-good protection. This legacy informs their brand identity and marketing approach.

Team Structure:

• The Associate Graphic Designer will be part of the Creative Team, working closely with other designers, potentially art directors, and marketing specialists.

• This role likely reports to a Senior Graphic Designer, Art Director, or Creative Manager.

• Collaboration will be cross-functional, involving close partnerships with the Digital Marketing, Social Media, E-commerce, and broader Marketing teams. Methodology:

• Data-driven design: While creative, the team likely uses insights from campaign performance, A/B testing, and social media engagement to inform design decisions.

• Agile creative process: Given the fast-paced nature, the team likely employs agile methodologies for rapid iteration and delivery of digital assets.

• Brand-centric approach: All creative output is expected to reinforce and evolve the Supergoop! brand identity.

Company Website: https://supergoop.com/

📝 Enhancement Note: Understanding Supergoop!'s position in the beauty industry and its founding mission is crucial. The brand emphasizes innovation and education, suggesting that design work should be not only aesthetically pleasing but also informative and aligned with a positive, health-conscious message. The fast-paced environment implies a need for efficiency and adaptability.

📈 Career & Growth Analysis

Operations Career Level: This role is at an entry-level to junior "Associate" level, meaning the primary focus is on execution and learning. The individual will be developing their foundational skills in digital design and understanding brand application within a commercial context.

Reporting Structure: The Associate Graphic Designer will report to a more senior member of the Creative Team, likely a Senior Graphic Designer or Art Director. This provides a direct line for mentorship, feedback, and skill development.

Operations Impact: While not directly a "Revenue Operations" role, the digital assets created by this designer directly contribute to revenue generation through e-commerce, email marketing, and paid media campaigns. Their work impacts brand perception, customer engagement, and conversion rates.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in digital design tools, animation, and video editing.

• Specialization: Potential to specialize in areas like email design, social media content creation, or paid media creative.

• Brand Understanding: Develop a deep understanding of brand storytelling and visual communication within the beauty industry.

• Exposure to Strategy: Gain insights into broader marketing and creative strategies by working closely with senior team members.

• Potential for promotion to Graphic Designer or Senior Graphic Designer roles with demonstrated growth and impact.

📝 Enhancement Note: This role is a stepping stone for a career in digital design, particularly within the consumer goods or beauty sectors. Growth will be driven by mastering execution, understanding brand strategy, and developing specialized digital creative skills. The company's growth trajectory offers potential for career advancement within the organization.

🌐 Work Environment

Office Type: The role is based in a physical office in New York City, with a hybrid work arrangement. This suggests a collaborative office environment designed for in-person teamwork and creative brainstorming.

Office Location(s): New York, NY. Specific office details are not provided, but it is assumed to be a professional workspace conducive to creative work.

Workspace Context:

• Collaborative: The hybrid model (3 days in-office) emphasizes the importance of in-person collaboration, team meetings, and spontaneous creative discussions.

• Resourceful: As part of a growing company, the designer will likely have access to necessary design software and hardware, and potentially a vibrant office culture.

• Fast-Paced: The environment is described as fast-paced, requiring designers to be adaptable and efficient in their work.

Work Schedule: The standard work schedule is approximately 40 hours per week. The hybrid model offers a balance between in-office collaboration and remote flexibility. Specific working hours within the day may vary but are expected to align with team needs and project deadlines.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, indicating a balance between structured in-office collaboration and remote flexibility. Candidates should be comfortable working both independently and as part of a team in a dynamic setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Review Session: A dedicated meeting with the hiring manager or creative lead to walk through your portfolio, discuss your design process, and understand your approach to specific design challenges. Be prepared to articulate the rationale behind your design choices and how you’ve addressed project briefs.

• Skills Assessment/Creative Challenge: You may be asked to complete a small design exercise or a take-home challenge simulating a typical task for this role, such as designing a social media graphic or an email banner. This assesses your technical skills and ability to execute within brand guidelines.

• Team/Culture Fit Interview: A meeting with other members of the creative team or marketing department to assess your collaborative style, communication skills, and cultural fit with Supergoop!'s dynamic environment.

• Final Interview: Potentially with a higher-level manager or department head to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest digital design work that directly aligns with the requirements of this role (web, email, social media).

• Tell a Story: For each piece, explain the project objective, your role, the design process, your creative decisions, and the outcome or impact.

• Demonstrate Brand Sensitivity: Include examples that show your ability to adapt to and execute within specific brand guidelines.

• Highlight Production Skills: If possible, include examples or mention your proficiency in asset resizing, file preparation, and creating animated GIFs.

• Be Ready for Feedback: Show that you can receive and incorporate constructive criticism.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any creative brief provided for a design challenge. Ask clarifying questions if needed.

• Prioritize Brand Alignment: Ensure your solution strictly adheres to Supergoop!'s brand guidelines (colors, typography, tone).

• Focus on Digital Execution: Design with the intended digital platform in mind, considering aspect ratios, file formats, and user experience.

• Time Management: Practice completing design tasks within a given timeframe.

• Concise Presentation: Be prepared to briefly present your solution and justify your design choices.

📝 Enhancement Note: The interview process is standard for a creative role, with a strong emphasis on portfolio review and practical design assessment. Candidates should prepare to not only show their work but also explain their thought process and ability to adapt to brand and project requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is expected in Photoshop and Illustrator. InDesign is also crucial for layout and production tasks.

• Digital Asset Management (DAM) systems: Familiarity with how digital assets are stored, organized, and accessed is beneficial.

Analytics & Reporting:

• While not a direct responsibility, understanding basic analytics related to digital marketing performance (e.g., click-through rates, engagement rates) can help inform design decisions. Familiarity with tools like Google Analytics or platform-specific analytics dashboards is a plus. CRM & Automation:

• Experience with email marketing platforms (e.g., Klaviyo, Mailchimp) for designing and implementing email campaigns is highly advantageous.

• Understanding of how digital ads are served and optimized through platforms like Meta Ads Manager or Google Ads is beneficial.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. Familiarity with email marketing platforms and a basic understanding of digital advertising platforms will significantly enhance a candidate's value, as they will be directly contributing to these channels.

👥 Team Culture & Values

Operations Values:

• Sun-Kissed & Optimistic: Supergoop! emphasizes a positive, bright, and optimistic brand personality, which should translate into the creative team's outlook and work.

• Innovation & Education: A core value is innovation in sun protection and educating consumers. Designers should be curious and willing to explore new creative approaches and communicate information clearly.

• Inclusivity & Belonging: Supergoop! is dedicated to diversity and inclusion. The creative team should foster an environment where all voices are heard and respected.

• Passion for Product: A genuine appreciation for the brand's mission and products is likely valued.

Collaboration Style:

• Team-Oriented: The hybrid model and emphasis on cross-functional work suggest a highly collaborative environment. Designers are expected to work effectively with marketers, copywriters, and other stakeholders.

• Feedback-Driven: A culture where constructive feedback is shared and received openly is essential for iterative design processes.

• Agile & Responsive: The fast-paced nature of digital marketing requires a team that can adapt quickly to changing priorities and deliver assets efficiently.

📝 Enhancement Note: The company culture is built around positivity, innovation, and inclusivity. The creative team likely mirrors these values, promoting a collaborative and feedback-rich environment where designers can contribute to a brand that aims to educate and inspire.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production: Consistently producing a high volume of quality digital assets under tight deadlines can be demanding.

• Maintaining Brand Consistency: Ensuring that all designs, across various platforms and campaigns, remain perfectly aligned with Supergoop!'s established brand identity.

• Adapting to Trends: Staying current with rapidly evolving digital design trends and platform requirements while still adhering to brand guidelines.

• Balancing Creative Vision with Marketing Objectives: Translating marketing goals into visually appealing and effective designs.

Learning & Development Opportunities:

• Skill Specialization: Opportunities to develop advanced skills in animation, video editing, or specific digital design niches.

• Industry Exposure: Working within the dynamic beauty industry provides exposure to current marketing and design trends.

• Mentorship: Learning from experienced designers and creative leads within the team.

• Cross-Functional Learning: Gaining insights into digital marketing strategy, e-commerce, and brand management.

📝 Enhancement Note: The primary challenges revolve around the demands of high-volume digital production and staying current with trends while maintaining brand integrity. Growth opportunities are centered on deepening technical skills and gaining broader marketing and brand experience within the consumer goods sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic from brief to final asset. How do you ensure it aligns with brand guidelines and platform best practices?" (Focus on process, brand adherence, and platform knowledge.)

• "How do you approach resizing and adapting a core creative concept for different digital channels (e.g., a banner ad, an email header, a social post)?" (Highlight efficiency, attention to detail, and understanding of context.)

• "Walk me through a digital design project in your portfolio that you're particularly proud of. What was the objective, your role, and the outcome?" (Prepare a concise case study focusing on impact and your contribution.) Company & Culture Questions:

• "What excites you about Supergoop! as a brand, and why are you interested in this specific role?" (Research the brand's mission, products, and recent campaigns.)

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize openness to feedback and a collaborative approach.)

• "Describe your experience working in a fast-paced or hybrid work environment." (Highlight adaptability, time management, and communication.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your strongest digital work first.

• Narrative: For each project, clearly articulate the problem, your solution, and the results. Use concise language.

• Visuals: Ensure all images are high-resolution and presented cleanly. If you have animated work, ensure it plays smoothly.

• Brand Examples: Clearly label which projects demonstrate your ability to work with brand guidelines.

• Prepare for Questions: Anticipate questions about your design choices, software proficiency, and ability to meet deadlines.

📝 Enhancement Note: Interview preparation should focus on demonstrating technical proficiency, understanding of digital marketing principles, strong brand sensibility, and the ability to thrive in a fast-paced, collaborative environment. Portfolio presentation is key; it should be a clear, concise, and compelling showcase of relevant skills and experience.

📌 Application Steps

To apply for this Associate Graphic Designer position:

• Submit your application through the provided link on the greenhouse job board.

• Portfolio Customization: Ensure your online portfolio or PDF submission prominently features your best digital design work relevant to web, email, and social media campaigns, highlighting your proficiency in Adobe Creative Suite.

• Resume Optimization: Tailor your resume to emphasize your experience with digital asset creation, brand consistency, production design, and any animation or video skills. Use keywords from the job description.

• Prepare Your Narrative: Be ready to articulate your design process, explain your creative decisions, and discuss how you handle feedback and deadlines. Practice walking through your portfolio with a focus on Supergoop!'s brand and target audience.

• Company Research: Familiarize yourself with Supergoop!'s brand mission, products, current marketing campaigns, and overall aesthetic. Understand their position in the beauty industry and their commitment to sun protection and skin health.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.