AI UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Berlin, Germany (Remote)

Job Type: FULL_TIME

Category: Revenue Operations / GTM Strategy & Operations (with a strong Design focus)

Date Posted: 2026-09-04

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Spearhead the UI/UX and Brand Design for cutting-edge AI initiatives, driving 0-to-1 product development from concept to market.

• Translate high-level strategic vision into actionable execution roadmaps, focusing on rapid implementation and iterative improvement.

• Architect scalable design solutions that support rapid growth and potential future spin-offs for institutional backing.

• Collaborate directly with department founders and an elite team of engineers, researchers, and commercial leaders in a high-growth, execution-focused environment.

• Take extreme end-to-end ownership of design strategy and execution, demonstrating a high-agency builder mindset.

📝 Enhancement Note: While the title is "AI UI/UX & Brand Designer," the core responsibilities of translating strategic vision into execution roadmaps, architecting scalable solutions, and driving critical milestones for potential spin-offs strongly indicate a need for GTM Strategy & Operations alignment. This role requires a designer who can operate with the strategic rigor and ownership typically found in operations roles, particularly in a 0-to-1 environment. The emphasis on "operators and builders" and "no corporate red tape" further supports this interpretation.

📈 Primary Responsibilities

• Lead the end-to-end UI/UX design process for new AI products and features, from user research and wireframing to high-fidelity prototyping and final asset delivery.

• Develop and maintain a cohesive brand identity for EWOR's AI initiatives, ensuring consistency across all user touchpoints and marketing materials.

• Translate complex AI concepts and user needs into intuitive, user-friendly interfaces and engaging brand experiences.

• Collaborate closely with product managers, engineers, and AI researchers to define product requirements, user flows, and feature sets.

• Drive rapid prototyping and user testing cycles to gather feedback and iterate on designs, ensuring product-market fit and user satisfaction.

• Contribute to the overall product strategy by providing insights on user behavior, market trends, and competitive landscape from a design perspective.

• Define and implement design systems and style guides to ensure scalability and consistency across all design outputs.

• Effectively communicate design decisions and rationale to stakeholders, including senior leadership and the department founder.

• Support the development of go-to-market materials and strategies by providing compelling visual assets and user journey maps.

📝 Enhancement Note: The input description focuses heavily on the "0-to-1" nature of the initiatives, which implies a need for strategic GTM planning and execution. Therefore, responsibilities are expanded to include contributions to product strategy and go-to-market materials, aligning with the operational demands of launching new ventures.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in UI/UX design and brand development, with a proven track record of launching successful digital products, ideally in a startup or fast-paced environment.

Required Skills:

• Proven expertise in UI/UX design principles, methodologies, and best practices.

• Strong proficiency in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Demonstrated experience in brand strategy development and visual identity creation.

• Experience designing for AI-powered products or complex technological domains.

• Ability to translate high-level strategic concepts into concrete, user-centered design solutions.

• Excellent verbal and written communication skills in English, with the ability to articulate design decisions clearly and persuasively.

• A high-agency builder mindset with a proven ability to take extreme end-to-end ownership.

• Experience working in agile development environments and collaborating effectively with cross-functional teams. Preferred Skills:

• Experience with design systems and component libraries.

• Familiarity with user research methodologies and usability testing.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to inform design feasibility.

• Experience in a 0-to-1 product development environment or startup.

• Portfolio showcasing a strong understanding of both UI/UX and Brand Design, with a focus on innovation and impactful solutions.

📝 Enhancement Note: The experience level is inferred from the "5-10 years" AI-derived skill, and the required skills are expanded to reflect the dual nature of UI/UX and Brand Design, with an emphasis on the "builder mindset" and "ownership" mentioned in the input.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of projects demonstrating expertise in both UI/UX design and Brand Design, with a clear emphasis on AI-related work or complex technology products.

• Case studies that detail the design process from problem identification to solution implementation, highlighting strategic thinking and user-centered approaches.

• Evidence of ability to translate complex requirements into intuitive user interfaces and compelling brand narratives.

• Examples showcasing the development of scalable design systems or brand guidelines.

• Projects that illustrate the ability to drive initiatives from concept through to a tangible outcome, potentially including prototypes or launched products. Process Documentation:

• Showcase of how you approach user research, persona development, and user journey mapping.

• Examples of wireframing, prototyping, and user testing methodologies employed.

• Documentation of brand identity development, including mood boards, style guides, and brand voice guidelines.

• Demonstration of how design processes are integrated with development workflows for efficient iteration and implementation.

• Examples of how design decisions are documented and communicated to cross-functional teams.

📝 Enhancement Note: Given the role's emphasis on "0-to-1" initiatives and "extreme end-to-end ownership," a robust portfolio showcasing the entire design process and its impact is crucial. This section details what kind of evidence would be expected.

💵 Compensation & Benefits

Salary Range: For a senior-level designer with 5-10 years of experience in Berlin, Germany, a competitive annual salary range would typically fall between €70,000 and €100,000. This estimate considers the high cost of living in Berlin, the specialized nature of AI and design skills, and the competitive landscape for tech talent in Europe.

Benefits:

• Equity Upside: Significant opportunity for equity in a high-growth venture.

• Competitive Compensation: Attractive base salary commensurate with experience and market value.

• 100% Remote Work: Flexibility to work from anywhere within Europe or the Americas.

• Maximum Ownership: Autonomy to architect systems and drive strategy without corporate bureaucracy.

• High-Growth Environment: Focus on rapid market validation and scalable traction.

• Elite Team Collaboration: Direct reporting to department founder and collaboration with world-class professionals.

• Potential Spin-off Opportunity: Chance to be part of initiatives that could lead to independent ventures.

Working Hours: Approximately 40 hours per week, with flexibility expected to meet project deadlines and accelerate growth in a startup environment.

📝 Enhancement Note: Salary range is estimated based on the provided location (Berlin, Germany), experience level (5-10 years), and the specialized nature of the role (AI UI/UX & Brand Designer). Benefits are directly pulled from the job description and expanded slightly for clarity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, AI, Venture Building. EWOR GmbH operates at the intersection of cutting-edge AI development and entrepreneurial venture creation, aiming to build category-defining technology companies.

Company Size: EWOR GmbH is likely a venture-backed startup or a dedicated venture-building arm of a larger entity, focusing on building new, high-impact initiatives. The "new department" suggests a lean, agile, and focused team environment.

Founded: EWOR GmbH is backed by serial entrepreneurs with successful exits (Adjust, SumUp), indicating a foundation built on proven entrepreneurial expertise and a track record of scaling technology ventures.

Team Structure:

• The role reports directly to the "department founder," who is also a serial entrepreneur.

• Collaboration is expected with an "elite team" comprising world-class engineers, researchers, and commercial leaders.

• The environment emphasizes direct collaboration and minimal hierarchical layers, fostering rapid decision-making and execution. Methodology:

• 0-to-1 Initiative Focus: Emphasis on building new ventures from inception, requiring rapid validation, iteration, and market entry.

• Execution-Driven: A strong bias for action, fast execution, and tangible results over lengthy processes or presentations.

• Ownership & Autonomy: Individuals are empowered with significant ownership and autonomy to architect systems and drive strategy.

• Data-Informed Decision Making: While not explicitly stated, the presence of serial entrepreneurs and a focus on scalable traction implies a data-driven approach to validating ideas and measuring success.

Company Website: https://eworgmbh.teamtailor.com (Note: This is the careers page URL, not the primary company website. The domain derived is ewor.com, which may be the primary site.)

📝 Enhancement Note: Company context is inferred from the description highlighting its founders, their track record, and the nature of the "new department" and its initiatives. This provides crucial context for candidates understanding the operational environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior individual contributor level, akin to a Principal or Lead Designer, but with significant operational responsibilities in a "0-to-1" context. It demands a blend of deep design expertise and a strategic, ownership-driven mindset often associated with operations roles.

Reporting Structure: Direct reporting to the department founder, providing high visibility and direct influence on strategic decisions. Collaboration is with a specialized, elite team, suggesting a flat and efficient organizational structure.

Operations Impact: The designer will have a direct and profound impact on the success of new AI initiatives by shaping the user experience, brand perception, and ultimately, the product's market viability. Their work is critical for achieving market validation, scalable traction, and positioning ventures for potential spin-offs and institutional funding.

Growth Opportunities:

• Entrepreneurial Experience: Gain invaluable experience in building and scaling technology ventures from the ground up, directly mentored by successful serial entrepreneurs.

• Specialization in AI Design: Deepen expertise at the forefront of AI product design and user experience innovation.

• Leadership Potential: Opportunity to lead design strategy and potentially build and manage design teams as ventures mature or spin off.

• Broad Impact: Contribute to multiple high-impact initiatives, developing a diverse skill set across design, strategy, and operations.

• Equity Upside: Direct financial benefit from the success of the ventures built.

📝 Enhancement Note: This analysis focuses on the unique career trajectory offered by a venture-building environment, emphasizing the blend of design leadership and operational ownership.

🌐 Work Environment

Office Type: 100% Remote. This role offers complete flexibility to work from any location within Europe or the Americas.

Office Location(s): While the role is remote, the company is based in Berlin, Germany, and requires candidates to be located in Europe or the Americas. This suggests potential for timezone alignment within these broad regions.

Workspace Context:

• Independent Work: A high degree of autonomy is expected, requiring self-discipline and effective time management.

• Digital Collaboration Tools: Reliance on digital tools for communication, project management, and design collaboration (e.g., Slack, Notion, Figma, Miro).

• Cross-functional Interaction: Regular interaction with engineers, researchers, and commercial leads, fostering a collaborative yet focused work environment.

• Innovation Hub: Being part of a department focused on cutting-edge AI and new venture creation means working in an environment that values innovation, experimentation, and rapid learning.

Work Schedule: While approximately 40 hours per week are expected, the emphasis on "fast execution" and "achieving strong market validation and scalable traction as fast as possible" implies that flexibility and a willingness to go the extra mile when needed will be important. The remote nature allows for some flexibility in structuring the workday, provided deliverables are met.

📝 Enhancement Note: The remote aspect is central, and the description implies a dynamic, fast-paced, and highly collaborative digital workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, portfolio, and resume to assess alignment with required skills and experience, particularly the "builder mindset" and "ownership" attributes.

• Founder/Lead Interview: In-depth discussion with the department founder to assess strategic thinking, domain expertise (AI/Design), communication skills, and cultural fit. Expect questions about your approach to 0-to-1 initiatives and extreme ownership.

• Team Interviews: Meetings with key engineers, researchers, or commercial leaders to evaluate collaboration style, technical understanding, and ability to integrate design within a multidisciplinary team.

• Portfolio Presentation/Case Study: A dedicated session to present your most relevant work, demonstrating your design process, strategic rationale, and the impact of your contributions. Be prepared to discuss challenges and how you overcame them.

• Final Assessment: Evaluation of overall fit, potential impact, and alignment with EWOR's high-growth, execution-focused culture.

Portfolio Review Tips:

• Highlight 0-to-1 Experience: Showcase projects where you were instrumental in building something new from scratch, demonstrating your ability to navigate ambiguity and drive outcomes.

• Emphasize AI & Complex Tech: If possible, include projects related to AI, machine learning, or other complex technological domains that demonstrate your ability to design for sophisticated products.

• Showcase Brand & UI/UX Integration: Present projects where you effectively combined strong UI/UX design with a cohesive and impactful brand identity.

• Detail Your Process: For each project, clearly articulate the problem, your strategic approach, the design process you followed, the tools you used, and the measurable outcomes or impact.

• Quantify Achievements: Whenever possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, increased user engagement, positive user feedback).

• Be Ready to Discuss Strategy: Beyond aesthetics, be prepared to discuss the strategic thinking behind your design choices and how they aligned with business objectives.

Challenge Preparation:

• Design Challenge: You might be given a hypothetical problem related to AI product design or brand strategy to solve within a limited timeframe. Focus on demonstrating your process, strategic thinking, and ability to deliver a clear, actionable solution.

• Stakeholder Management Scenarios: Prepare to discuss how you would handle design disagreements or communicate complex design concepts to non-design stakeholders.

• Ambiguity Handling: Given the 0-to-1 nature, prepare to discuss how you approach situations with incomplete information or evolving requirements.

📝 Enhancement Note: This section provides tactical advice for candidates, focusing on how to best present their qualifications and prepare for the specific demands of a venture-building, remote-first role.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design & Prototyping: Figma, Sketch, Adobe XD, InVision, Axure RP. Proficiency in at least one major design tool is essential.

• Brand Design & Asset Creation: Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva, Affinity Designer.

• Collaboration & Project Management: Slack, Microsoft Teams, Asana, Trello, Jira, Notion.

• User Research & Testing: UserTesting.com, Maze, Hotjar, SurveyMonkey, Lookback.

Analytics & Reporting:

• Product Analytics: Google Analytics, Amplitude, Mixpanel, Heap. Understanding how to interpret user behavior data to inform design decisions is key.

• Heatmaps & Session Recording: Hotjar, FullStory.

CRM & Automation:

• While not directly a designer's primary tool, understanding how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms interact with user journeys can be beneficial for holistic product thinking.

📝 Enhancement Note: The tools listed are standard for UI/UX and Brand Designers, with an emphasis on those used in fast-paced, collaborative, and remote environments.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for initiatives from inception to execution and beyond.

• Execution Excellence: A strong bias for action, speed, and delivering tangible results.

• Innovation: Pushing boundaries and exploring cutting-edge technologies like AI to create category-defining ventures.

• Builder Mindset: A proactive, hands-on approach to creating and developing new products and systems.

• Entrepreneurial Spirit: A passion for building businesses and a willingness to embrace the challenges and rewards of startup life.

• Collaboration: Working effectively within a lean, multidisciplinary team to achieve shared goals.

Collaboration Style:

• Direct & Transparent: Communication is expected to be clear, concise, and honest, fostering rapid alignment.

• Cross-functional Integration: Designers will work hand-in-hand with engineers, researchers, and commercial leads, requiring strong interpersonal and communication skills.

• Feedback-Oriented: An environment where constructive feedback is valued and used for continuous improvement of both products and processes.

• Agile & Iterative: The collaboration style supports rapid iteration and adaptation based on market feedback and performance data.

📝 Enhancement Note: These values are inferred from the emphasis on "operators and builders," "maximum ownership," "high-growth environment," and "elite team" in the job description.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: The 0-to-1 nature means operating with incomplete information and evolving requirements, demanding adaptability and strategic problem-solving.

• Rapid Pace: The pressure to achieve market validation and scalable traction quickly requires intense focus and efficient execution.

• Balancing Design & Strategy: Integrating deep design expertise with the strategic and operational demands of venture building.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting.

• Defining New Categories: Working on cutting-edge AI initiatives may involve defining entirely new product categories or user behaviors, requiring innovative design solutions.

Learning & Development Opportunities:

• Direct Mentorship: Learning from experienced serial entrepreneurs who have successfully built and exited major tech companies.

• Venture Building Expertise: Gaining hands-on experience in all facets of launching and scaling a tech startup.

• AI & Emerging Tech: Staying at the forefront of design for AI and other advanced technologies.

• Strategic Impact: Developing a deeper understanding of business strategy, product management, and go-to-market execution.

• Networking: Building connections within a network of accomplished entrepreneurs, investors, and tech leaders.

📝 Enhancement Note: These challenges and opportunities are derived from the core description of EWOR's venture-building model and the inherent nature of 0-to-1 initiatives.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience leading design for a 0-to-1 product. What were the biggest challenges, and how did you overcome them?" (Focus on your process, ownership, and strategic decision-making.)

• "How would you approach building a brand identity for a new AI product when the core technology is still evolving?" (Demonstrate your ability to design for ambiguity and future-proofing.)

• "Imagine we need to quickly validate a new AI feature with users. Outline your proposed UI/UX research and prototyping strategy." (Showcase your rapid iteration and user-centric approach.)

• "How do you ensure scalability and consistency in your design work, especially in a fast-moving startup environment?" (Highlight your experience with design systems and scalable solutions.) Company & Culture Questions:

• "What excites you most about EWOR's mission and the opportunity to build new ventures?" (Show your understanding of the company's vision and your entrepreneurial drive.)

• "How do you define 'maximum ownership,' and can you provide an example of when you demonstrated it?" (Prepare a strong example showcasing your initiative and accountability.)

• "Describe your ideal remote work environment and how you maintain productivity and collaboration." (Align your answer with EWOR's remote-first and collaborative culture.)

• "How do you handle constructive criticism or feedback on your designs from stakeholders who may not have a design background?" (Demonstrate your communication and collaboration skills.) Portfolio Presentation Strategy:

• Tell a Story: For each project, structure your presentation as a narrative: the problem, your strategic approach, the design process, the solution, and the impact.

• Emphasize Strategy & Rationale: Clearly explain why you made certain design decisions, linking them to user needs, business goals, and technical constraints.

• Showcase Brand & UI/UX Synergy: If presenting a project that includes both, highlight how the brand and UI/UX elements work together to create a cohesive experience.

• Quantify Impact: Use data and metrics to demonstrate the effectiveness of your designs. If metrics aren't available, discuss qualitative feedback or anticipated impact.

• Be Prepared for Deep Dives: Expect questions about specific design choices, technical considerations, and your role within the team.

📝 Enhancement Note: These interview questions and preparation tips are tailored to the specific requirements of this role, focusing on the blend of design expertise, strategic thinking, and operational ownership.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on EWOR GmbH's Teamtailor careers page.

• Curate Your Portfolio: Select 3-5 of your most impactful projects that best showcase your UI/UX design, Brand Design, and AI-related experience. Ensure each project includes a clear narrative of the problem, your process, your strategic rationale, and the outcome or impact.

• Tailor Your Resume: Highlight keywords from the job description such as "AI," "UI/UX Design," "Brand Design," "0-to-1 initiatives," "Product Strategy," "Prototyping," "Scalable Solutions," "Builder Mindset," and "Ownership." Quantify your achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio projects concisely, focusing on strategic thinking and demonstrating your ability to drive outcomes. Be ready to articulate your design philosophy and approach to building new ventures.

• Research EWOR GmbH: Understand the background of the founders (Paul Müller, Petter Made) and their previous ventures (Adjust, SumUp). Familiarize yourself with the company's mission to build cutting-edge technology and category-defining initiatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.