AI UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Los Angeles, California, United States (Remote)

Job Type: Full-Time

Category: Design Operations / GTM Operations (with a strong emphasis on product development and brand strategy)

Date Posted: 2026-09-04

Experience Level: Mid-Level to Senior (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Spearhead the design and branding of cutting-edge AI initiatives, translating high-level strategic visions into tangible, user-centric experiences.

• Drive 0-to-1 product development cycles, from initial concept and prototyping through to production-ready solutions, with a focus on rapid execution and market validation.

• Architect scalable and intuitive UI/UX frameworks and brand identities that support rapid growth and potential spin-off opportunities.

• Collaborate directly with founders, world-class engineers, researchers, and commercial leaders in a high-ownership, fast-paced environment.

📝 Enhancement Note: While the title is "AI UI/UX & Brand Designer," the core responsibilities and emphasis on "0-to-1 initiatives," "executing core initiatives," "translating strategic vision into concrete execution roadmaps," and "architecting scalable solutions" strongly indicate a role that bridges design with product operations and GTM strategy. This role requires a builder mindset with significant ownership, aligning with operational functions that ensure successful product launches and market penetration. The "m/f/d" designation is a German abbreviation for male/female/diverse, indicating an inclusive hiring practice.

📈 Primary Responsibilities

• Lead the end-to-end design process for new AI initiatives, encompassing UI/UX design, brand development, and user experience strategy.

• Translate complex strategic objectives into actionable design roadmaps and detailed execution plans, ensuring alignment with business goals.

• Develop and refine user interfaces and user experiences for AI-powered products, focusing on intuitive navigation, seamless interaction, and optimal usability.

• Create and evolve brand guidelines, visual assets, and messaging frameworks to establish a strong, consistent, and compelling brand identity for new ventures.

• Collaborate closely with product managers, engineers, and researchers to iterate on designs, conduct user testing, and ensure successful implementation from prototype to production.

• Architect scalable design systems and brand frameworks that can adapt to evolving product features and market demands.

• Drive critical milestones for new department initiatives, aiming for strong market validation and positioning for rapid growth and potential future funding rounds.

• Contribute to the overall product strategy by providing design-led insights and innovative solutions for AI applications.

📝 Enhancement Note: The responsibilities are heavily weighted towards product development and launch strategy, not just static design. The emphasis on "0-to-1 initiatives," "translating strategic vision into concrete execution roadmaps," and "architecting scalable solutions" points to a role that is deeply involved in operationalizing new ventures. This includes strategic planning, execution, and ensuring the product is built for scale, which are core to GTM and Product Operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field. A Master's degree is a plus. Equivalent practical experience will be strongly considered.

Experience: 5-10 years of professional experience in UI/UX design and brand development, with a significant portion focused on product design within technology or AI-driven environments. Proven experience in 0-to-1 product development or launching new initiatives from conception.

Required Skills:

• UI/UX Design: Expertise in user-centered design principles, wireframing, prototyping, user flows, and interaction design for web and mobile applications.

• Brand Design: Strong capabilities in developing brand identities, visual systems, style guides, and ensuring brand consistency across all touchpoints.

• AI Domain Understanding: Familiarity with AI concepts and applications, enabling effective design solutions for AI-powered products.

• Product Prototyping: Proficiency in creating interactive prototypes using tools like Figma, Sketch, Adobe XD, or similar.

• Strategic Planning & Execution: Ability to translate high-level strategy into concrete, actionable roadmaps and drive execution.

• Scalable Architecture Design: Experience in designing systems and frameworks that can accommodate future growth and complexity.

• Communication Skills: Excellent verbal and written communication skills in English, with the ability to articulate design decisions and strategic rationale clearly.

• High-Agency Builder Mindset: Demonstrated ability to take extreme end-to-end ownership, proactively identify challenges, and drive solutions independently.

• Remote Collaboration: Proven ability to work effectively in a fully remote, asynchronous, and collaborative environment.

Preferred Skills:

• Experience in a startup or high-growth technology company.

• Familiarity with design systems and their implementation.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience with user research methodologies and usability testing.

• Experience in designing for AI/ML products, including interfaces for model training, data visualization, or AI-driven features.

• Graphic design skills for marketing collateral and digital assets.

📝 Enhancement Note: The "builder mindset" and "high-agency" requirements, combined with "end-to-end ownership" and "architecting scalable solutions," are key indicators of an operational focus. This candidate isn't just executing design tasks but is expected to build and optimize the design function and its outputs for a new venture.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Project Examples: Showcase at least 2-3 significant projects that demonstrate your ability to take a concept from ideation through to a launched product or robust prototype.

• Process Optimization Case Studies: Include case studies that detail how you identified design challenges, implemented solutions, and measured their impact on user experience or business metrics.

• Brand System Development: Present examples of brand identity development, including logos, color palettes, typography, and brand guidelines, showing how these were applied consistently.

• Scalability & System Design: Highlight projects where you designed scalable UI frameworks, design systems, or architectural approaches that facilitated future growth and iteration.

• AI Product Design: If possible, include examples of designing for AI products, showcasing your understanding of user interaction with intelligent systems.

Process Documentation:

• Workflow Design: Demonstrate your process for translating strategic vision into design roadmaps and detailed execution plans, including how you manage timelines and dependencies.

• Prototyping & Iteration: Document your approach to rapid prototyping, user testing, and iterative design cycles, emphasizing how feedback informs the process.

• Brand Implementation & Measurement: Outline how you ensure brand consistency across various platforms and how you measure brand impact or recognition.

• Cross-functional Collaboration: Provide examples of how you collaborate with engineering, product management, and research teams to ensure successful product development and launch.

📝 Enhancement Note: For a role emphasizing "0-to-1" and "architecting scalable solutions," a portfolio demonstrating the process of building, not just the final output, is crucial. This includes showcasing how the candidate approaches strategy, execution, and system design from the ground up, mirroring operational planning and execution.

💵 Compensation & Benefits

Salary Range: Given the "Competitive compensation & upside" and the requirement for individuals with significant experience (5-10 years) in a high-growth, founder-backed environment, a competitive salary range for a Senior AI UI/UX & Brand Designer in the US, especially in a tech hub like Los Angeles, would typically fall between $120,000 - $180,000 USD annually, depending on specific experience, location within the US (though remote, some cost-of-living adjustments may apply), and the overall compensation strategy of EWOR GmbH.

Benefits:

• Equity Upside: Significant potential for stock options or equity in a high-growth venture, reflecting the entrepreneurial nature of the role.

• Competitive Compensation: A strong base salary designed to attract top talent.

• Remote Work: 100% remote work arrangement, offering flexibility and autonomy.

• Maximum Ownership: Opportunities for complete autonomy in system architecture, strategy, and building initiatives without corporate bureaucracy.

• High-Growth Environment: Focus on rapid market validation and scalable traction, fostering a dynamic and impactful work experience.

• Elite Team Collaboration: Direct reporting to department founders and collaboration with a world-class team.

• Potential for Spin-off: The opportunity to be part of initiatives that could lead to independent ventures with further funding and growth potential.

Working Hours: The role implies a full-time commitment (40 hours per week), but the emphasis on "high-agency builder mindset," "maximum ownership," and "fast execution" suggests a results-oriented approach where flexibility is key. Successful candidates are expected to manage their time effectively to meet critical milestones, potentially requiring dedication beyond standard hours during intense project phases.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior-level design roles in the US tech sector, particularly those involving AI and startup environments. The "upside" component is a critical differentiator for this role and should be a major consideration for candidates. The "working hours" are interpreted based on the operational demands of a 0-to-1 initiative, emphasizing results over strict adherence to a 9-to-5 schedule.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically AI, Venture Building, Entrepreneurship). EWOR GmbH operates as a venture builder, focusing on launching and scaling new, cutting-edge initiatives, often in emerging technology sectors like Artificial Intelligence. This model is characterized by rapid iteration, a strong focus on market validation, and a lean, agile operational structure.

Company Size: While not explicitly stated, EWOR GmbH is described as backing and led by serial entrepreneurs who have built significant ventures. The mention of launching "cutting-edge new initiatives" and a "new department" suggests EWOR itself might be a growing entity, or the initiatives they launch are treated as distinct startups within a larger framework. The team for this specific initiative is described as "elite," implying a focused, high-performing group rather than a large, diffuse organization. The company size for the initiative is likely small and agile, with potential for rapid scaling.

Founded: EWOR GmbH's founding date is not provided. However, the leadership is comprised of experienced serial entrepreneurs who have achieved significant exits (e.g., Adjust with a €1.2B exit, SumUp with an €8B valuation), indicating a foundation built on proven success and a deep understanding of building high-impact technology ventures.

Team Structure:

• Departmental Focus: The role is within a newly formed department dedicated to launching "cutting-edge new initiatives," particularly in AI.

• Leadership: Reporting directly to the "department founder," who is one of the serial entrepreneurs.

• Collaboration: Working alongside a "world-class team of engineers, researchers, and commercial leaders." This suggests a multidisciplinary, highly skilled group operating with a high degree of autonomy.

• Agile Operations: The culture emphasizes "maximum ownership," "high-growth environment," "no corporate red tape," and "fast execution," indicative of a lean, agile, and results-driven operational framework akin to a startup environment.

Methodology:

• 0-to-1 Execution: A core operational methodology is building ventures and products from inception to market validation and growth.

• Rapid Implementation: Focus on translating strategic vision into concrete roadmaps and driving swift execution from prototype to production.

• Data-Driven Validation: Emphasis on achieving "strong market validation" and "scalable traction," suggesting a data-informed approach to product development and GTM strategy.

• Ownership & Autonomy: Empowering individuals with "complete autonomy" and "extreme end-to-end ownership" to drive initiatives forward.

Company Website: EWOR GmbH (ewor.com)

📝 Enhancement Note: The company context is crucial for understanding the operational demands. EWOR acts as a venture builder, meaning the operational focus is on launching and scaling new businesses rapidly. This role is not just about design; it's about being a foundational "builder" in a new venture, requiring a deep understanding of product development, go-to-market strategy, and operational efficiency from the ground up.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior-level contributor, akin to a Lead Designer or Principal Designer, but with a strong entrepreneurial and operational bent. It's a "builder" role focused on establishing new initiatives from the ground up. The scope extends beyond traditional design execution to include strategic input, architectural design of systems, and driving critical milestones for potential spin-offs. This is a highly impactful role with significant ownership, suitable for individuals who thrive in ambiguity and are driven by building something new.

Reporting Structure: The designer will report directly to the "department founder," one of EWOR's experienced serial entrepreneurs. This offers direct access to leadership and strategic decision-making, accelerating learning and impact. The team is described as "elite," implying a collaborative and high-performance environment where individuals are expected to contribute significantly.

Operations Impact: The role has a direct and substantial impact on the success of new AI initiatives. By translating vision into tangible products and establishing a strong brand identity, the designer will be instrumental in achieving market validation, securing scalable traction, and positioning the venture for potential spin-off and institutional backing. This involves not just aesthetic design but also contributing to product strategy, user adoption, and ultimately, the commercial success of the initiative, which are core operational objectives.

Growth Opportunities:

• Foundational Leadership: Opportunity to build and shape the design function and brand strategy for new, high-potential ventures from day one.

• Entrepreneurial Experience: Gain hands-on experience in launching and scaling technology startups, working directly with seasoned entrepreneurs.

• Skill Expansion: Develop expertise in AI product design, strategic planning, execution roadmapping, and scalable system architecture.

• Potential for Spin-off: If initiatives are successfully spun off, there could be opportunities for leadership roles within those new entities, potentially including equity and management responsibilities.

• Executive Mentorship: Direct mentorship from serial entrepreneurs with proven track records in building and exiting companies.

📝 Enhancement Note: The growth opportunities are deeply tied to the venture-building model. This isn't about climbing a corporate ladder but about participating in the creation and scaling of new businesses, offering a unique entrepreneurial growth path for a designer. The "operations impact" is framed around the strategic and commercial success of these new ventures.

🌐 Work Environment

Office Type: 100% Remote. This is a fully distributed role, meaning there is no physical office to report to.

Office Location(s): The role requires candidates to be based in Europe or the Americas, or open to remote arrangements within these regions. Specific locations mentioned include Los Angeles, California, USA, and broader regions of Europe and the Americas. This allows for flexibility in where individuals work, provided they can align with core working hours or asynchronous communication needs.

Workspace Context:

• Autonomy & Flexibility: The remote nature provides significant autonomy over the work environment, allowing individuals to set up their ideal workspace.

• Digital Collaboration: The primary mode of interaction will be digital, utilizing collaboration tools for communication, project management, and design reviews.

• High-Performance Culture: The environment is characterized by a focus on execution, ownership, and rapid progress, typical of lean startup or venture-building operations.

• Access to Tools: While no specific tools are listed for the workspace itself, it's implied that the company will support necessary software and technology for design and communication.

Work Schedule: While a standard full-time commitment (e.g., 40 hours/week) is expected, the emphasis on "fast execution" and "maximum ownership" suggests a results-oriented approach. Candidates should be prepared for flexible hours to meet project deadlines and milestones, especially given the remote and potentially global nature of collaboration. Time zone alignment with core team members or availability for key meetings will be important.

📝 Enhancement Note: The "remote" aspect is a key part of the operational setup. The company is built to operate without a central office, relying on effective digital communication and project management tools. The expectation for flexible hours aligns with the operational need to drive initiatives forward rapidly, regardless of traditional work schedules.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the CV and portfolio to assess experience, skills, and alignment with the "builder mindset" and "high-agency" requirements.

• Founder/Department Head Interview: A deep dive into the candidate's experience, strategic thinking, and understanding of 0-to-1 product development and AI. This will likely involve discussing portfolio projects in detail and assessing problem-solving capabilities.

• Team Collaboration Interview: An opportunity to meet with other key team members (engineers, researchers) to assess cultural fit, collaboration style, and ability to work effectively in a multidisciplinary, remote team.

• Design Challenge/Case Study: Candidates may be given a design challenge or asked to present a detailed case study from their portfolio, focusing on their process, strategic rationale, and impact. This assesses their ability to translate strategy into execution and articulate their work.

• Final Round: Potentially a discussion with one of the core founders to finalize the offer and discuss equity and role expectations.

Portfolio Review Tips:

• Showcase the "Builder" Journey: Prioritize projects that demonstrate your involvement from concept to execution, highlighting your strategic contributions, problem-solving, and ability to drive initiatives forward.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs, whether it's user engagement, conversion rates, brand recall, or efficiency gains. For 0-to-1 initiatives, focus on validation metrics.

• Detail Your Process: Clearly articulate your design process, including user research, ideation, prototyping, iteration, and collaboration. Explain why you made certain decisions.

• Highlight Scalability: Showcase how your designs and systems are built for scalability, adaptability, and future growth.

• Address AI Specifics: If you have AI-related design work, clearly explain the unique challenges and solutions you implemented.

• Tell a Story: Frame your portfolio pieces as compelling narratives that highlight the challenge, your approach, and the outcome.

Challenge Preparation:

• Understand the 0-to-1 Context: Be prepared to discuss how you would approach designing and branding a completely new product or service in the AI space, starting from scratch.

• Strategic Thinking: Demonstrate your ability to connect design decisions to business objectives, market opportunities, and user needs.

• Execution Focus: Show how you translate strategic ideas into concrete, implementable plans and designs.

• Communication: Practice articulating your thought process, design rationale, and strategic vision clearly and concisely.

• AI Nuances: Be ready to discuss potential design considerations specific to AI, such as explainability, user trust, data privacy, and iterative learning.

📝 Enhancement Note: The interview process emphasizes a "builder" and "high-agency" approach, so candidates must be prepared to demonstrate proactive problem-solving and ownership, not just design execution. The portfolio review is critical for showcasing this operational mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD), InVision, or similar. Figma is often preferred for collaborative, remote workflows.

• Collaboration & Communication: Tools like Slack, Microsoft Teams, Zoom, Google Workspace (Docs, Sheets, Slides) for daily communication, team meetings, and documentation.

• Project Management: Familiarity with tools like Jira, Asana, Trello, or Monday.com for tracking project progress, managing tasks, and roadmapping.

Analytics & Reporting:

• User Analytics: Experience with tools like Google Analytics, Amplitude, Mixpanel, or Hotjar to understand user behavior, track engagement, and inform design decisions.

• A/B Testing Tools: Familiarity with tools that facilitate A/B testing of UI elements and user flows to optimize performance.

CRM & Automation:

• While not a primary focus for this design role, an understanding of how design integrates with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be beneficial for ensuring cohesive user journeys.

• Design Systems Tools: Potentially experience with tools or platforms for managing and distributing design systems.

📝 Enhancement Note: The emphasis on "architect scalable solutions" and "rapid implementation" implies a need for efficient tool usage. Proficiency in collaborative design platforms like Figma is highly probable, as are tools for user analytics to validate design decisions in a fast-paced, data-informed environment.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A strong emphasis on taking "maximum ownership" and "extreme end-to-end ownership" of initiatives, fostering a culture where individuals are responsible for driving outcomes.

• Execution & Speed: Prioritizing "fast execution" and "rapid implementation" over lengthy discussions or approvals. Ideas are valued and brought to life quickly.

• Innovation & Cutting-Edge: A focus on launching "cutting-edge new initiatives" in domains like AI, encouraging exploration of new technologies and approaches.

• Builder Mindset: Valuing individuals who are proactive, resourceful, and driven to build and create from the ground up.

• Impact-Driven: A clear focus on achieving "strong market validation" and "scalable traction," ensuring that efforts are directed towards significant business outcomes.

Collaboration Style:

• Elite & Multidisciplinary: Collaboration occurs within a "world-class team of engineers, researchers, and commercial leaders," suggesting a high level of expertise and mutual respect.

• Direct & Transparent: The absence of "corporate red tape" and "7 layers of approval" implies direct communication channels and a transparent decision-making process.

• Remote & Asynchronous: While collaboration is key, the fully remote nature necessitates strong asynchronous communication skills and effective use of digital collaboration tools.

• Results-Oriented: Team interactions are likely focused on driving progress, solving problems, and achieving shared goals efficiently.

📝 Enhancement Note: The culture is designed to foster entrepreneurial drive and rapid execution, which are critical for a venture-building operation. The values directly support the operational goals of launching and scaling new ventures quickly and effectively.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: As a 0-to-1 initiative, there will be inherent ambiguity in strategy, product definition, and market approach. Candidates must be comfortable with uncertainty.

• Rapid Iteration & Pivots: The fast-paced environment means designs and strategies may need to evolve quickly based on market feedback and validation, requiring adaptability.

• Building from Scratch: Establishing design processes, brand identity, and user experiences for entirely new ventures demands significant foundational work and strategic foresight.

• Remote Collaboration Effectiveness: Maintaining strong communication, collaboration, and alignment across a distributed team requires proactive effort and excellent digital communication skills.

• Balancing Vision and Execution: Translating ambitious strategic visions into concrete, achievable design roadmaps and timely execution.

Learning & Development Opportunities:

• Entrepreneurial Immersion: Deep involvement in the launch and scaling of new tech ventures, providing invaluable startup experience.

• AI Specialization: Gaining specialized knowledge and design experience in the rapidly evolving field of Artificial Intelligence.

• Strategic Impact: Opportunities to directly influence product strategy and business outcomes through design leadership.

• Leadership Potential: The role offers a path to leadership within new initiatives, potentially leading design teams or even business units if ventures spin off.

• Mentorship: Direct guidance from experienced serial entrepreneurs who have a proven track record in building successful technology companies.

📝 Enhancement Note: The challenges are directly linked to the operational nature of a venture builder. Successfully navigating these challenges leads to significant growth opportunities, particularly in entrepreneurial and AI-focused domains.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a concept from 0 to 1. How do you translate high-level strategic vision into concrete execution roadmaps for design?" (Focus on your process, prioritization, and iterative approach.)

• "Imagine we want to launch a new AI-powered personalized learning platform. What would be your initial design priorities, and how would you approach building its brand identity from scratch?" (Demonstrate strategic thinking, understanding of AI product design, and brand building.)

• "How do you ensure scalability and flexibility in your design systems and brand frameworks to accommodate rapid growth and potential pivots?" (Showcase your architectural thinking and foresight.) Company & Culture Questions:

• "What does a 'high-agency builder mindset' mean to you, and can you provide an example from your experience where you demonstrated this?" (Highlight your proactive approach and ownership.)

• "How do you approach collaboration and communication in a fully remote, fast-paced environment with a multidisciplinary team?" (Emphasize your remote work skills and team integration.)

• "What excites you most about building new initiatives in the AI space with experienced entrepreneurs like Paul Müller and Petter Made?" (Show your genuine interest and alignment with EWOR's mission.) Portfolio Presentation Strategy:

• Storytelling with Data: For each project, clearly articulate the problem, your strategic approach, the design solutions, and the measurable outcomes. Use visuals effectively.

• Focus on Process & Rationale: Explain why you made certain design decisions, linking them to user needs, business objectives, and strategic goals.

• Highlight Ownership & Impact: Emphasize your personal contribution and the tangible impact your work had on the project's success, especially for 0-to-1 initiatives.

• Demonstrate Scalability: If applicable, show how your designs are built to scale or how you've developed design systems.

• AI Product Insights: If presenting AI-related work, be ready to discuss the unique challenges and user considerations involved.

📝 Enhancement Note: Interview preparation should focus on demonstrating the "builder" and "high-agency" traits. Candidates need to show they can operate independently, think strategically, and execute effectively in a high-growth, entrepreneurial setting.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the EWOR GmbH careers portal at [eworgmbh.recruitee.com/o/ai-uiux-brand-designer-100-remote-mfd].

• Curate Your Portfolio for Impact: Select 2-3 of your strongest projects that best showcase your 0-to-1 development, AI design, brand building, and scalable system design experience. Tailor your presentation to highlight your strategic thinking and end-to-end ownership.

• Optimize Your Resume: Ensure your resume clearly articulates your experience with AI, product development, brand strategy, and your "builder mindset." Quantify achievements where possible and use keywords from the job description.

• Prepare Your Case Studies: Be ready to walk through your portfolio projects in detail, focusing on your process, strategic rationale, challenges overcome, and the impact of your work. Practice presenting your findings concisely.

• Research EWOR GmbH & Founders: Understand the company's venture-building model, the backgrounds of Paul Müller and Petter Made, and their vision for launching new initiatives. This will help you articulate your alignment with their mission and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.