AI Product Label & Visual Designer

📍 Job Overview

Job Title: AI Product Label & Visual Designer

Company: GTE

Location: Netherlands

Job Type: FULL_TIME

Category: Visual Design & Operations

Date Posted: 2026-05-13T12:58:15

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the visual design and operational execution of supplement product labels and e-commerce visuals, leveraging cutting-edge AI tools and creative workflows.

• Drive efficiency and scalability in content production to support the rapid launch of 180+ new supplement products across multiple brands.

• Ensure adherence to USA supplement compliance regulations and industry best practices in all visual assets.

• Collaborate closely with product development and marketing to translate brand identity into compelling product page imagery and packaging.

📝 Enhancement Note: This role sits at the intersection of creative design and operational efficiency, requiring a candidate who can not only produce high-quality visuals but also implement scalable processes using AI. The emphasis on "clean supplement labels" and "product-page images" suggests a need for a designer who understands conversion-focused visuals within an e-commerce context. The "AI Product Label & Visual Designer" title and the explicit mention of AI tools indicate this is not a traditional graphic design role but one that requires proficiency in AI-assisted design workflows.

📈 Primary Responsibilities

• Design and iterate on supplement product labels for a diverse portfolio of brands, ensuring brand consistency and compliance with USA FDA regulations for dietary supplements.

• Develop high-fidelity product page images, mockups, and visual assets optimized for Shopify e-commerce platforms to drive customer engagement and conversion rates.

• Integrate and optimize AI tools (e.g., Midjourney, ChatGPT, AI image generators) into the creative workflow to accelerate the design process and manage a high volume of SKUs efficiently.

• Translate brand guidelines and product positioning into visually appealing and informative packaging and digital assets, maintaining a premium aesthetic.

• Collaborate with cross-functional teams, including product management and marketing, to gather requirements, provide design solutions, and ensure visual assets align with overall business objectives.

• Manage and organize a large library of product visuals and label designs, ensuring version control and easy retrieval for various marketing and sales channels.

📝 Enhancement Note: The responsibility to "Make sure labels follow USA supplement compliance instructions and formatting requirements" is critical and implies a need for meticulous attention to detail beyond standard graphic design. This also elevates the role's operational aspect, as compliance is a key operational concern. The volume of SKUs (~180+) necessitates a highly efficient and scalable process, underscoring the AI integration requirement.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of proven experience in visual design, with a significant focus on product packaging, label design, or e-commerce visual assets.

Required Skills:

• Supplement Label Design & Packaging: Proven ability to create compliant, aesthetically pleasing, and functional supplement labels and packaging.

• AI Creative Workflow Proficiency: Hands-on experience with AI tools such as Midjourney, ChatGPT, Stable Diffusion, or similar AI image generation and text-based AI tools for creative output.

• Graphic Design Software: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator) and/or Figma for creating and editing visual assets.

• E-commerce Visuals: Expertise in designing product-page images, mockups, and lifestyle shots optimized for online retail platforms like Shopify.

• Branding & Aesthetics: A strong understanding of branding principles, layout, typography, and color theory to create clean, premium, and consistent visual identities.

• USA Supplement Compliance: Familiarity with USA FDA regulations and guidelines pertaining to supplement labeling and claims.

• Independent Work Ethic: Ability to manage multiple projects autonomously, prioritize tasks, and meet deadlines in a fast-paced, remote environment.

• Attention to Detail: Meticulous approach to design and compliance to ensure accuracy and quality across all assets.

Preferred Skills:

• Experience with other AI-powered design tools or automation platforms.

• Familiarity with Shopify's visual asset requirements and best practices.

• Basic understanding of supplement ingredients and their regulatory implications.

📝 Enhancement Note: The explicit mention that "If your workflow is only Canva or standard Adobe editing without understanding modern AI-assisted workflows, this role is probably not the right fit" strongly emphasizes the need for AI proficiency. This isn't just a "nice-to-have" but a core requirement. The experience level (2-5 years) suggests a candidate who is beyond entry-level but not yet senior management, capable of independent execution and process optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI-Assisted Design Showcase: A dedicated section or clear examples demonstrating the use of AI tools in your design process, highlighting how AI enhanced efficiency, creativity, or scalability.

• Supplement Label Case Studies: Detailed examples of supplement labels designed, including the rationale behind design choices, compliance considerations, and the final product outcome.

• E-commerce Visual Assets: A collection of product-page images, mockups, and banners created for online retail, showcasing an understanding of conversion optimization and platform requirements (e.g., Shopify).

• Brand Consistency Examples: Demonstrations of how you've maintained visual consistency across multiple product SKUs or brands, illustrating your ability to manage high-volume design needs.

• Workflow Efficiency Examples: Any documentation or case studies that highlight how you've streamlined design processes, particularly through the use of technology or modern workflows.

Process Documentation:

• Candidates may be asked to articulate their typical workflow for creating supplement labels and product visuals, specifically detailing how they integrate AI tools, manage compliance checks, and ensure efficient production for a large number of SKUs.

• Demonstrated ability to document and communicate design processes for scalability and knowledge transfer within a growing team.

📝 Enhancement Note: Given the emphasis on AI and scalability, a portfolio that doesn't just showcase finished products but also the process behind achieving them, especially with AI integration, will be highly valued. The company is building from the ground up, so showing initiative in process development is a plus.

💵 Compensation & Benefits

Salary Range:

• Based on the role's requirements, the location (Netherlands), and the experience level (2-5 years), a competitive annual salary range for a remote AI Product Label & Visual Designer in the Netherlands would typically fall between €40,000 and €60,000. This estimate accounts for the specialized AI skills, e-commerce focus, and the need for independent work.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work from anywhere within the Netherlands.

• Growth Opportunity: Significant potential to shape visual direction and workflows as the company scales from an early stage.

• Impact: Opportunity to have a real ownership stake and direct impact on the visual identity of multiple new supplement brands.

• Innovative Environment: Work with cutting-edge AI tools and modern creative workflows.

• Full-Time Employment: Standard full-time benefits as per Dutch labor laws (e.g., holiday allowance, pension contributions, health insurance support).

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week. Flexibility may be offered, but consistent availability during core European business hours is expected for collaboration.

📝 Enhancement Note: Salary estimates are based on general market data for graphic design and AI-specialized roles in the Netherlands, adjusted for the specified experience level and remote nature of the position. Specific benefits beyond standard Dutch employment law are inferred from the company's "growing together" and "ownership" messaging.

🎯 Team & Company Context

🏢 Company Culture

Industry: eCommerce (Supplements)

Company Size: Small to Medium-sized (growing rapidly, likely <200 employees, but expanding significantly with new ventures). The company is described as a "fast-growing global eCommerce company" that is "currently launching a new supplement business with the goal of building multiple supplement brands." This implies a dynamic, startup-like environment within a larger, established e-commerce framework.

Founded: The company's founding date is not provided, but the emphasis on launching a new supplement business suggests a recent strategic expansion or a spin-off initiative. The core company, GTE, has an established presence.

Team Structure:

• The core e-commerce operations likely have established teams for marketing, product management, and operations.

• This specific supplement venture is being built from the ground up, implying a lean, agile team structure for this new business unit initially.

Methodology:

• Agile & Iterative: Given the rapid product launch goal, expect an agile approach with quick iterations on designs and workflows.

• Data-Informed Design: While creativity is key, the focus on product page visuals for Shopify suggests an understanding of conversion metrics and data-driven design decisions.

• AI-Centric Operations: A core methodology will be leveraging AI to achieve speed, scalability, and efficiency in content creation and visual asset management.

• Compliance-First: For supplement products, a rigorous, process-driven approach to ensuring regulatory compliance will be paramount.

Company Website: https://work.gtebrands.com

📝 Enhancement Note: The company's description as a "fast-growing global eCommerce company" launching a new venture with the goal of building multiple supplement brands indicates a fast-paced, entrepreneurial environment. The emphasis on building from the ground up suggests a culture that values initiative, adaptability, and a hands-on approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with significant ownership and impact, fitting into a mid-level designer profile (2-5 years experience). It's not a junior role, but it's also not yet a management position. The emphasis on "real ownership and impact" suggests a move beyond simply executing tasks to influencing the visual strategy and operational processes.

Reporting Structure: The designer will likely report to a Head of Product, Marketing Lead, or a Creative Director overseeing the new supplement business unit. They will operate within a matrixed structure, collaborating with various functional leads but primarily executing design tasks independently.

Operations Impact: The visual design directly impacts the company's revenue through product page conversions and brand perception. By enabling efficient, high-volume content production and ensuring compliance, this role contributes to faster market entry, reduced operational bottlenecks, and improved customer acquisition. The ability to scale visual content impacts the company's ability to launch numerous products and brands efficiently.

Growth Opportunities:

• Lead Visual Strategist: As the company grows, the role could evolve into leading the visual direction for multiple supplement brands, potentially managing a small team of designers or external agencies.

• Process Optimization Expert: Develop deeper expertise in AI-driven creative workflows, becoming the go-to person for optimizing design processes and implementing new technologies.

• Brand Development: Gain significant experience in building and scaling visual identities for new consumer brands from inception, a valuable skill in the e-commerce and CPG sectors.

• Specialization: Deepen expertise in supplement compliance and e-commerce visual best practices, becoming a subject matter expert.

📝 Enhancement Note: The phrase "enjoys growing together with a company from an early stage and wants to have real ownership and impact" strongly suggests that growth opportunities will be tied to the success and expansion of the new supplement business. This role is ideal for someone looking to make a significant mark and grow with a venture.

🌐 Work Environment

Office Type: Fully Remote (Telecommute). The role is specified as "TELECOMMUTE" and located in the "Netherlands," indicating that the candidate must be based in the Netherlands but will not be required to attend a physical office.

Office Location(s): Not applicable, as the role is fully remote.

Workspace Context:

• Home Office Setup: The candidate will be expected to maintain a professional and productive work environment from their home office.

• Digital Collaboration: Heavy reliance on digital collaboration tools (e.g., Slack, Zoom, project management software) for communication and teamwork.

• Tools & Technology: Access to necessary design software and AI tools will be provided or expected to be managed by the employee (with potential for reimbursement or provision). The company emphasizes modern creative workflows, suggesting a tech-forward environment.

Work Schedule:

• Standard 40-hour work week.

• Flexibility in daily scheduling is likely, provided work is completed efficiently and collaboration with team members in European time zones is maintained. Core working hours might be established for team meetings and critical communications.

📝 Enhancement Note: The "TELECOMMUTE" location type and the explicit mention of "Netherlands" confirms a remote-only role within that specific country. This is crucial for candidates to understand their working arrangement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess relevant experience, AI tool proficiency, and design aesthetic.

• Portfolio Presentation & Skills Assessment: Candidates will likely be asked to present their portfolio, focusing on specific case studies that demonstrate their ability to create supplement labels, product visuals, and utilize AI tools efficiently. This may include a live demonstration or a discussion of their workflow.

• Technical/Workflow Challenge: A practical exercise or case study simulating the core responsibilities, such as designing a label for a new product or creating a set of product page images using AI tools, with a focus on speed and compliance.

• Cultural Fit & Behavioral Interview: Discussion about their experience working independently, managing high volumes of work, and their interest in growing with an early-stage business.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase how you've used AI tools (Midjourney, ChatGPT, etc.) to achieve design outcomes. Quantify the impact if possible (e.g., "reduced design time by X%," "enabled Y number of SKUs").

• Focus on Compliance: For supplement labels, explicitly mention any compliance considerations you addressed and how you ensured accuracy.

• Showcase Scalability: Include examples that demonstrate your ability to maintain quality and consistency across multiple products or brands. This could be a series of related product labels or visuals.

• E-commerce Savvy: Ensure your product page visuals demonstrate an understanding of e-commerce best practices, such as clear product representation, appropriate sizing, and compelling presentation for online shoppers.

• Tell the Story: For each case study, explain the problem, your approach (especially AI usage), the solutions, and the results.

Challenge Preparation:

• Be prepared to demonstrate your proficiency with Photoshop, Illustrator, and/or Figma.

• Practice using AI tools for image generation and text refinement under timed conditions.

• Familiarize yourself with common supplement label elements and USA compliance requirements (e.g., Supplement Facts panel, ingredient declarations, disclaimer statements).

• Think about how you would approach designing for multiple distinct brands within the same product category, maintaining differentiation while ensuring overall brand coherence.

📝 Enhancement Note: The emphasis on AI and speed suggests interviewers will be looking for practical application and efficiency, not just theoretical knowledge. A portfolio that clearly articulates the how and why behind AI integration will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Image Generation AI: Midjourney, Stable Diffusion, DALL-E, or similar platforms for generating product concepts, backgrounds, or stylistic elements.

• Text-Based AI: ChatGPT or similar for generating product descriptions, understanding compliance text, or brainstorming visual concepts.

• Vector Graphics Software: Adobe Illustrator or similar for creating scalable logos, typography, and detailed label elements.

• Raster Graphics Software: Adobe Photoshop or similar for image editing, manipulation, and creating high-fidelity product mockups and page visuals.

• Prototyping/Design Tools: Figma for collaborative design, creating UI elements for Shopify stores, and managing design handoffs.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but an awareness of how product information is managed within an e-commerce CRM or PIM (Product Information Management) system may be helpful for understanding data flow.

📝 Enhancement Note: The explicit mention of Photoshop, Illustrator, Figma, Midjourney, and ChatGPT in the job description makes these essential tools for this role. Proficiency in this specific stack is a strong indicator of candidate suitability.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: A commitment to embracing new technologies like AI to drive innovation and adapt quickly to market demands.

• Efficiency & Scalability: A core value centered on developing processes and workflows that enable high-volume output without compromising quality.

• Ownership & Impact: Fostering an environment where individuals feel empowered to take initiative, contribute meaningfully, and see the direct results of their work.

• Compliance & Quality: Upholding high standards for product integrity, regulatory adherence, and visual excellence.

• Growth Mindset: Encouraging continuous learning and development, particularly in emerging technologies and industry best practices.

Collaboration Style:

• Remote & Asynchronous: While collaboration is key, the remote nature means that clear communication, documentation, and effective use of asynchronous tools are vital.

• Cross-Functional Partnership: Working closely with product, marketing, and compliance teams to ensure alignment and achieve shared goals.

• Feedback-Oriented: A culture that encourages constructive feedback to continuously improve designs and processes.

• Results-Driven: Focus on delivering tangible outcomes that contribute to the company's growth and success.

📝 Enhancement Note: The company emphasizes building from the ground up and having "real ownership and impact." This suggests a culture that values proactivity, self-direction, and a results-oriented approach, typical of growing entrepreneurial ventures.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Scaling: The primary challenge will be managing the high volume of product launches (180+) while maintaining consistent quality and brand integrity across multiple brands.

• AI Integration Learning Curve: Continuously adapting to and mastering new AI tools and workflows to maximize efficiency and creative output.

• Balancing Speed & Compliance: Ensuring that the accelerated pace of AI-assisted design does not compromise the critical need for USA supplement compliance and accuracy.

• Visual Differentiation: Creating distinct visual identities for numerous supplement brands within a competitive market, ensuring each stands out effectively.

• Remote Collaboration Dynamics: Effectively collaborating and communicating with a distributed team to ensure seamless project execution.

Learning & Development Opportunities:

• AI Design Mastery: Deepen expertise in the rapidly evolving field of AI-assisted graphic design and visual content creation.

• E-commerce Optimization: Gain in-depth knowledge of visual strategies that drive conversion rates on major e-commerce platforms.

• Brand Building Experience: Contribute significantly to the foundational visual identity of multiple new consumer brands.

• Process Development: Play a key role in defining and refining operational workflows for visual asset production in a growing company.

• Industry Best Practices: Stay at the forefront of supplement labeling regulations and e-commerce visual trends.

📝 Enhancement Note: The challenges are directly tied to the company's ambitious goals for rapid product expansion and the innovative use of AI tools. Growth opportunities are framed around developing expertise in these high-demand areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a supplement label from brief to final artwork, specifically detailing how you would integrate AI tools and ensure compliance."

• "How would you approach designing product page visuals for a new line of energy supplements to maximize conversion rates on Shopify, considering a tight deadline?"

Company & Culture Questions:

• "What excites you about working for a company that's building multiple supplement brands from the ground up?"

• "How do you stay updated on the latest AI design tools and trends, and how do you evaluate their practical application?"

Portfolio Presentation Strategy:

• AI Workflow Deep Dive: For 1-2 key projects, walk interviewers through your AI-assisted workflow. Show before-and-after examples, highlight the specific AI tools used, and explain the benefits achieved (speed, creativity, efficiency).

• Compliance Case Study: Select a supplement label example and discuss the specific compliance points you addressed, how you verified them, and how they influenced your design.

• Scalability Showcase: Present a series of visuals for related products or brands to demonstrate your ability to maintain consistency and manage volume.

• E-commerce Conversion Focus: For product page images, explain the design choices made to attract customers and encourage purchases. Discuss how you'd optimize for different devices or platforms.

📝 Enhancement Note: Interviewers will likely probe your practical application of AI, your understanding of compliance, and your ability to operate efficiently in a remote, high-volume environment. Demonstrating a clear, repeatable process that leverages AI is key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the GTE careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of supplement label design, product visuals for e-commerce, and, crucially, clear demonstrations of your AI-assisted creative workflows (e.g., using Midjourney, ChatGPT, etc.). Quantify efficiency gains where possible.

• Resume Optimization: Ensure your resume highlights your experience with AI tools, graphic design software (Photoshop, Illustrator, Figma), e-commerce visual creation, and any familiarity with supplement compliance standards. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, especially your AI integration strategies, and be ready to discuss how you ensure quality and compliance under tight deadlines. Prepare specific examples for your portfolio presentation.

• Company Research: Familiarize yourself with GTE's existing e-commerce ventures and understand the strategic importance of launching new supplement brands. Research current trends in the supplement industry and AI design applications.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.