AI Product Designer, Fivaldi

📍 Job Overview

Job Title: AI Product Designer

Company: Visma Finland (Fivaldi)

Location: Helsinki, Uusimaa, Finland

Job Type: Full-Time

Category: Product Design / Revenue Operations Enablement

Date Posted: April 27, 2026

Experience Level: Mid-Level to Senior (5-10 years experience implied)

Remote Status: Hybrid (Flexible work from other Visma offices or remotely)

🚀 Role Summary

• Spearhead the design and implementation of AI-driven features within the Fivaldi payroll and financial management platform to revolutionize the accounting industry.

• Lead comprehensive discovery processes, including customer interviews and analysis, to identify user needs and prioritize product enhancements for significant productivity gains.

• Design intuitive new workflows and user interfaces, leveraging advanced AI tools and prompt engineering techniques to streamline operations for small and medium-sized businesses.

• Collaborate closely with product owners, domain experts, and experienced developers to integrate AI-driven automation and enhance user experience in B2B SaaS financial solutions.

• Contribute to the evolution of the next generation of B2B SaaS products by bringing a strong vision for AI integration and a commitment to user-centric design principles.

📝 Enhancement Note: While the title is "AI Product Designer," the core responsibilities and focus on streamlining financial processes, enhancing productivity through automation, and improving user workflows strongly align with the principles of Revenue Operations Enablement. This role is critical in developing the tools and systems that enable sales and finance teams to operate more efficiently and effectively, ultimately driving revenue. The emphasis on AI and automation within a B2B SaaS context for financial management positions this role at the intersection of product development and operational efficiency.

📈 Primary Responsibilities

• Drive the entire discovery process, from initial customer interviews and user research to synthesizing findings and collaborating with the team on prioritization.

• Design innovative, AI-powered workflows and user interfaces that significantly enhance the productivity of payroll administrators and financial professionals.

• Translate complex financial and payroll processes into intuitive and efficient user experiences, leveraging cutting-edge AI tools and prompt engineering.

• Partner with product owners and engineering teams to ensure seamless integration of AI features and user-centric design into the Fivaldi platform.

• Champion a data-driven approach to product design, using insights from user feedback and analytics to inform design decisions and iterate on solutions.

• Proactively identify opportunities to apply AI and automation to solve user pain points and create tangible business value within the B2B SaaS financial management space.

• Mentor and guide other designers within the Fivaldi team and the broader Visma Design community, sharing expertise in AI product design and user experience.

• Contribute to the strategic vision for Fivaldi's product roadmap, focusing on AI integration and digital transformation of the accounting sector.

📝 Enhancement Note: The responsibility to "build functioning user interfaces directly by prompting" is a significant modern AI product design capability. This implies a hands-on approach to AI tool utilization that goes beyond traditional design software, requiring a deep understanding of AI model interaction for rapid prototyping and UI generation. This is a key differentiator for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field would be highly beneficial. Equivalent practical experience in product design with a strong AI focus will also be considered.

Experience: 5-10 years of demonstrated experience in product design roles, with a significant focus on integrating AI tools and technologies into product development. Experience in B2B SaaS environments is essential.

Required Skills:

• Product Design Expertise: Proven ability to lead product design initiatives from discovery through to implementation, with a strong portfolio showcasing successful B2B SaaS products.

• AI Tool Proficiency: Extensive hands-on experience with various AI tools, including their application in user interface generation, workflow automation, and prompt engineering.

• User Experience (UX) Design: Deep understanding of user-centered design principles, usability testing, and creating intuitive, efficient user journeys for complex applications.

• Discovery & Research Skills: Demonstrated ability to conduct customer interviews, user research, and synthesize findings into actionable design requirements and product strategies.

• Workflow Design & Optimization: Skill in mapping, analyzing, and redesigning complex operational workflows for maximum efficiency and user productivity.

• Communication & Collaboration: Excellent verbal and written communication skills in both Finnish and English. Ability to articulate technical concepts to non-technical stakeholders and financial processes to development teams.

• Self-Direction & Teamwork: Ability to work independently, manage priorities, and contribute effectively as part of a cross-functional team.

• Agile Methodology: Familiarity with Agile development processes and experience working within an Agile team structure.

Preferred Skills:

• Prompt Engineering: Advanced skills in crafting effective prompts for AI models to generate specific UI elements, content, and functionalities.

• Financial & Payroll Process Knowledge: Understanding of accounting, payroll, and financial management processes, particularly within regulated domains.

• Mentoring & Leadership: Experience in mentoring junior designers and contributing to a design community.

• UI Development (Basic): Familiarity with front-end development concepts or the ability to directly create UI elements through AI prompting.

📝 Enhancement Note: The requirement to "build functioning user interfaces directly by prompting" suggests that traditional UI design tools might be supplemented or even partially replaced by advanced AI generative design tools. Candidates with a background in prompt engineering for creative or technical outputs will have a distinct advantage. The "5-10 years" experience level is inferred from the expectation of leading discovery, mentoring, and bringing a strong vision.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI-Driven Design Case Studies: Showcase at least 2-3 detailed case studies where AI tools were integral to the design process, demonstrating how AI was used for discovery, ideation, prototyping, or UI generation.

• Workflow Optimization Examples: Include projects that specifically highlight the redesign or optimization of complex business processes, ideally with quantifiable improvements in efficiency or productivity.

• B2B SaaS Product Showcase: Present examples of B2B SaaS products you've designed, emphasizing user experience, scalability, and the business value delivered.

• Discovery Process Documentation: Provide evidence of your approach to user research, customer interviews, and how insights were translated into design decisions.

• Demonstrated Business Impact: For each case study, clearly articulate the business problem, your design solution, the AI tools utilized, and the measurable outcomes or ROI achieved.

Process Documentation:

• Discovery Framework: Outline your systematic approach to understanding user needs and business requirements in a new product or feature development cycle.

• AI Integration Strategy: Detail how you integrate AI tools into your design workflow, from initial concept to final implementation, including prompt design and iterative refinement.

• Cross-Functional Collaboration: Illustrate how you work with product managers, engineering teams, and domain experts to ensure design feasibility and alignment with business objectives.

• Performance Measurement: Describe how you track and measure the success of your designs post-launch, focusing on key metrics related to user engagement, efficiency, and business impact.

📝 Enhancement Note: Given the role's emphasis on AI and innovation, the portfolio should strongly highlight how AI tools were leveraged to achieve design outcomes, rather than just showcasing traditional design skills. Demonstrating the ability to rapidly prototype or even generate UI elements using AI will be a significant plus.

💵 Compensation & Benefits

Salary Range: Approximately €5,000 - €6,000 per month (€60,000 - €72,000 annually), depending on experience and background.

Benefits:

• Comprehensive Employee Benefits: A full suite of benefits designed to support employee well-being and work-life harmony.

• Flexible Work Environment: Option to work remotely or from various Visma offices, promoting a healthy work-life balance.

• Mental Health Support: Visma Solutions is recognized with the "Hyvän mielen työpaikka®" (Good Mood Workplace) mark, indicating a commitment to employee mental health.

• Professional Development: Opportunities for continuous learning, skill advancement, and career growth within the Visma network.

• Design Community Access: Membership in Visma's extensive Design community for knowledge sharing and networking.

• Innovative Work Culture: Opportunity to work with cutting-edge AI technology and shape the future of financial management software.

Working Hours: Standard full-time working hours (approximately 40 hours per week), with flexibility in scheduling and remote work options.

📝 Enhancement Note: The salary range provided (€5,000-€6,000/month) is explicitly stated in the job description. This range is competitive for a mid-to-senior level Product Designer role with specialized AI skills in Helsinki, Finland. Helsinki has a high cost of living, and this salary reflects that. The benefits package emphasizes well-being, flexibility, and professional growth, aligning with modern tech industry standards.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development, FinTech, B2B SaaS, Accounting Technology. Visma Solutions is a leader in providing financial management, payroll, ERP, and e-signature solutions to businesses in Finland.

Company Size: Visma Solutions Oy has over 500 employees in Finland, and Visma is a large international corporation employing 1500 experts in Finland and tens of thousands globally. This provides a blend of agile, localized operations with the stability and resources of a global enterprise.

Founded: Visma Solutions Oy operates under the umbrella of Visma, a company with a long history, though the specific founding date of Visma Solutions isn't detailed, its market leadership implies significant operational experience.

Team Structure:

• Product Design Team: You will be part of a dedicated product design team within Fivaldi, working alongside other designers.

• Cross-Functional Product Team: You will collaborate closely with a product owner, domain experts in payroll and finance, and experienced software developers.

• Reporting: The role implies reporting to a Manager (Ville Laukkanen), likely within the product development or design leadership structure.

• Broader Community: Access to a wide Design community within Visma, facilitating knowledge sharing and best practices.

Methodology:

• Agile Development: The team operates using Agile methodologies, emphasizing iterative development, collaboration, and responsiveness to change.

• User-Centric Design: A strong focus on understanding user needs through discovery processes, interviews, and continuous feedback.

• AI-Driven Innovation: The core of this role is leveraging AI and automation to create new capabilities and improve existing ones.

• Data-Informed Decisions: Design choices are expected to be informed by data, user feedback, and business impact analysis.

Company Website: https://www.visma.fi/ and https://fivaldi.fi/

📝 Enhancement Note: The company culture is described as emphasizing freedom, responsibility, and encouraging experimentation and ambitious goals. This suggests a dynamic environment where employees are empowered to take ownership of their work. The "Good Mood Workplace" certification highlights a focus on employee well-being, which is a critical aspect of company culture for attracting and retaining talent.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-to-Senior level AI Product Designer. It requires significant experience in product design, a strong grasp of AI tools, and the ability to lead discovery processes and mentor others. The scope includes not just design but also strategic input into product direction and AI integration.

Reporting Structure: You will report to a Manager (Ville Laukkanen) and work within a cross-functional product team. You will also be part of the broader Fivaldi design team and the larger Visma Design community.

Operations Impact: The role has a direct impact on the efficiency and productivity of over 50,000 Finnish businesses using Fivaldi. By transforming financial management and payroll processes through AI, this role contributes significantly to Visma's mission of digitalizing the accounting sector and enabling business growth for its clients. This focus on operational efficiency for clients aligns it with revenue enablement principles.

Growth Opportunities:

• AI Specialization: Deepen expertise in AI product design, prompt engineering, and generative design specifically within the FinTech/SaaS domain.

• Leadership Development: Opportunities to mentor junior designers and potentially lead design initiatives or feature development.

• Cross-Functional Mobility: Potential to move into Product Management, UX Research Leadership, or other roles within Visma's extensive network.

• Industry Impact: Contribute to shaping the future of financial management technology in Finland and potentially beyond.

• Continuous Learning: Access to Visma's learning resources, design community, and potential for industry conferences/training.

📝 Enhancement Note: The emphasis on AI and the opportunity to "mentor others" suggests a pathway towards senior individual contributor or lead roles. The global nature of Visma also opens doors for international career progression within the company.

🌐 Work Environment

Office Type: Hybrid. While the primary office is in Helsinki, there's flexibility to work from other Visma offices or remotely. This indicates a modern, flexible work environment that values output over strict location adherence.

Office Location(s): Helsinki and Lappeenranta are mentioned as primary office locations. The remote/flexible work policy allows for broader geographical reach within Finland.

Workspace Context:

• Collaborative Hub: The Helsinki office likely serves as a hub for in-person collaboration, team meetings, and design workshops, fostering a sense of community.

• Technology-Enabled: As a tech company, expect access to modern design tools, software, and hardware necessary for AI-driven product design.

• Cross-Pollination: Opportunities to interact with designers, developers, and product managers from various teams, facilitating knowledge exchange and innovative thinking.

• Flexibility: The hybrid model allows individuals to choose a work setting that best suits their tasks and personal preferences, balancing focused work with collaborative sessions.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility. This allows for effective management of discovery processes, development sprints, and personal work-life integration.

📝 Enhancement Note: The explicit mention of flexibility to work from other Visma offices or remotely "even from a cottage" emphasizes a strong commitment to employee autonomy and work-life balance, which is a significant draw for modern tech professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your application and portfolio by HR and the hiring manager to assess basic qualifications and fit.

• First Interview (Hiring Manager): Focus on your background, experience with AI product design, understanding of user-centric design, and initial fit with the team and company culture. Expect discussions around your approach to discovery and workflow optimization.

• Second Interview (Team/Technical): This stage often involves a more in-depth discussion with team members (e.g., developers, product owner, other designers). It may include a technical assessment, a case study presentation, or a problem-solving exercise related to AI and product design challenges.

• Potential Pre-Task/Assessment: A practical task or suitability assessment might be given to evaluate your skills in action, especially concerning AI tool usage or design problem-solving.

Portfolio Review Tips:

• Highlight AI Integration: Clearly articulate how AI tools were used in your projects, the specific prompts or techniques employed, and the resulting innovations or efficiencies.

• Quantify Impact: For each case study, provide measurable results. Use metrics related to user engagement, task completion time, error reduction, or business value (e.g., increased productivity for clients).

• Showcase Workflow Design: Detail your process for analyzing and redesigning complex workflows, demonstrating your ability to simplify and automate tasks.

• Tailor to Fivaldi: Understand Fivaldi's mission (digitalizing accounting, serving SMEs) and tailor your portfolio presentation to show how your skills and experience can directly benefit their goals.

• Narrative is Key: Tell a compelling story for each project – the problem, your unique approach (especially with AI), your solution, and the outcome.

Challenge Preparation:

• AI Prompting Practice: Be ready to discuss or even demonstrate how you would use AI to solve specific design problems related to financial management or payroll.

• Discovery Scenarios: Prepare to walk through how you would approach the discovery phase for a new AI-powered feature in a B2B SaaS context.

• Financial Process Acumen: Brush up on common challenges in payroll and financial management for SMEs, and how AI can offer solutions.

• Communication Clarity: Practice explaining complex technical and design concepts clearly and concisely, especially when discussing AI capabilities and limitations.

📝 Enhancement Note: The mention of a possible "pre-task and/or suitability assessment" indicates that candidates should be prepared for practical evaluation. The interview process is likely structured to assess not just design skills but also AI proficiency, problem-solving abilities, and cultural fit within an innovative tech environment.

🛠 Tools & Technology Stack

Primary Tools:

• AI Design Tools: Proficiency with leading AI generative design tools (e.g., Midjourney, Stable Diffusion, DALL-E for ideation/visuals; potentially AI-powered UI builders or code generation tools).

• Prompt Engineering Platforms: Familiarity with advanced prompt crafting techniques and platforms that facilitate AI model interaction.

• Traditional Design Software: Expertise in industry-standard design and prototyping tools like Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), and potentially tools for user flow mapping (e.g., Miro, Lucidchart).

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar, to understand user behavior and track feature adoption.

• A/B Testing Tools: Familiarity with A/B testing frameworks and tools to validate design hypotheses.

• BI/Dashboard Tools: Ability to interpret data from dashboards or BI tools (e.g., Tableau, Power BI) to inform design decisions.

CRM & Automation:

• CRM Systems: Understanding of how CRM data can inform user profiles and product development (e.g., Salesforce, HubSpot).

• Workflow Automation: Familiarity with workflow automation concepts and tools, especially in how they apply to B2B SaaS and financial operations.

• Collaboration Platforms: Tools like Jira, Confluence, Slack, Microsoft Teams for team communication and project management.

📝 Enhancement Note: The core of this role centers around AI tools. Candidates should be prepared to discuss specific AI technologies they have used for design, particularly those that enable direct UI generation or complex workflow automation through AI. Proficiency in Figma is highly probable given its industry prevalence.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Integration: A strong drive to embrace and implement cutting-edge AI technologies to push the boundaries of financial management software.

• Customer-Centricity: Deep commitment to understanding and solving the real-world problems of small and medium-sized businesses through user-centric design.

• Efficiency & Automation: A core focus on streamlining processes, automating tasks, and increasing productivity for both end-users and internal teams.

• Collaboration & Openness: A culture that values open communication, knowledge sharing, and constructive feedback among team members and across departments.

• Empowerment & Responsibility: Employees are given significant freedom and responsibility to make decisions and drive their work forward.

Collaboration Style:

• Cross-Functional Synergy: Close collaboration with product owners, developers, and domain experts to ensure holistic product development.

• Design Community Engagement: Active participation in the Visma Design community for shared learning, mentorship, and best practice dissemination.

• Feedback-Driven Iteration: An environment that encourages continuous feedback loops to refine designs and product features.

• Agile Teamwork: Working within Agile sprints requires a high degree of teamwork, adaptability, and shared commitment to sprint goals.

📝 Enhancement Note: The "Hyvän mielen työpaikka®" (Good Mood Workplace) certification suggests a culture that actively supports employee well-being and fosters a positive, supportive work environment, which is crucial for creative and collaborative roles like product design.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid AI Evolution: Keeping pace with the fast-changing landscape of AI tools and technologies and integrating them effectively and responsibly into product design.

• Balancing Innovation with Regulation: Designing AI-driven features within a regulated domain like payroll and finance requires careful consideration of compliance and data security.

• User Adoption of AI: Educating and guiding users to trust and effectively leverage new AI-powered functionalities in their daily workflows.

• Cross-Disciplinary Communication: Effectively bridging the gap between advanced AI capabilities, complex financial processes, and user needs.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in AI-driven design, including advanced prompt engineering, generative AI for UI, and ethical AI considerations.

• FinTech Domain Expertise: Expand knowledge of financial management, payroll processes, and the broader FinTech landscape.

• Leadership Skills: Develop mentorship capabilities and potentially lead design projects or feature teams.

• Industry Conferences: Opportunities to attend relevant industry events and conferences related to AI, design, and FinTech.

• Internal Training & Workshops: Access to Visma's extensive internal learning resources and specialized workshops.

📝 Enhancement Note: The role presents a significant opportunity to become a leader in AI-driven product design within the FinTech sector, a field experiencing rapid technological advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve a product's user experience or workflow efficiency. What was your process, and what were the results?"

• "How would you approach the discovery process for a new AI feature aimed at automating invoice processing for small businesses?"

• "Imagine you need to design an AI assistant for payroll administrators. What are the key considerations for user trust, data privacy, and effective collaboration with the AI?"

Company & Culture Questions:

• "What interests you about Visma and Fivaldi's mission to digitalize the accounting industry in Finland?"

• "How do you see your role as an AI Product Designer contributing to our 'Good Mood Workplace' culture?"

• "Describe your experience working in Agile teams and how you collaborate with developers and product owners."

Portfolio Presentation Strategy:

• AI First: Begin by highlighting projects where AI played a central role. Clearly explain the "why" and "how" of your AI tool usage.

• Quantify Everything: Use numbers and data to demonstrate the impact of your designs. Focus on efficiency gains, productivity increases, and business value.

• Process Over Polish: While aesthetics matter, emphasize your design process, your problem-solving approach, and how you navigated challenges, especially those related to AI.

• Interactive Elements: If possible, prepare interactive prototypes or even live demos of AI-generated elements to showcase your capabilities.

• Concise Storytelling: For each case study, have a clear, compelling narrative that covers the problem, your solution (with AI), and the measurable outcome.

📝 Enhancement Note: Candidates should be prepared to discuss specific AI tools and techniques, not just general AI concepts. Demonstrating an understanding of prompt engineering and its application in UI/UX design will be crucial.

📌 Application Steps

To apply for this AI Product Designer position:

• Submit your application through the provided link on the Visma Finland Teamtailor portal.

• Customize Your Resume: Tailor your resume to highlight your experience with AI tools, product design for B2B SaaS, workflow optimization, and any relevant financial/payroll domain knowledge. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 strong case studies that best showcase your AI product design skills, workflow optimization capabilities, and impact on business efficiency. Ensure your portfolio clearly articulates your AI methodology.

• Prepare Your Narrative: Practice presenting your portfolio and answering common interview questions, focusing on your AI-driven design process and the business value you deliver. Be ready to discuss your vision for AI in financial management.

• Research Visma & Fivaldi: Understand their mission, products, and company culture. Prepare thoughtful questions for the interviewers that demonstrate your engagement and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions based on the provided raw data. While every effort has been made to ensure accuracy and relevance, all details, especially regarding specific responsibilities, benefits, and interview processes, should be verified directly with the hiring organization (Visma Finland) before making application decisions.