AI Native Graphic Designer

📍 Job Overview

Job Title: AI Native Graphic Designer

Company: Moburst

Location: Ra'anana, Center District, Israel

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 09, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is a hybrid of creative design and advanced AI application, focusing on generating high-converting performance ads and digital assets for global clients.

• The core of the position involves deeply integrating cutting-edge Generative AI tools into the daily design workflow to enhance efficiency, explore new creative avenues, and elevate design quality.

• Responsibilities include staying abreast of emerging AI technologies, building comprehensive prompt libraries, and developing optimized creative workflows for rapid production.

• A key aspect is ensuring all creative output, whether AI-generated or hand-crafted, adheres to stringent visual standards, brand guidelines, and compelling storytelling principles.

• The role requires an individual who can not only execute but also articulate AI techniques and guide team members in adopting new AI tools and methodologies.

📝 Enhancement Note: The "AI Native Graphic Designer" title, combined with the emphasis on "Generative AI tools" and "prompt engineering," strongly suggests a role focused on leveraging AI as a primary design tool rather than a supplementary one. This is a forward-thinking position within a digital marketing agency, indicating a need for creative professionals who are comfortable with rapid technological adoption and possess a strong understanding of performance marketing metrics.

📈 Primary Responsibilities

• Develop high-converting performance advertisements, social media content, and comprehensive digital marketing assets for a diverse global clientele.

• Seamlessly integrate advanced Generative AI tools across the entire design lifecycle, from ideation and mood boarding to prompt engineering and final asset generation for both visual and video content.

• Proactively research, test, and adopt emerging AI tools and platforms, establishing robust prompt libraries and innovative creative workflows to streamline production cycles and enhance output.

• Uphold and enforce top-tier visual standards for all deliverables, ensuring strict adherence to brand guidelines, strong compositional elements, effective color theory application, and persuasive storytelling.

• Act as an AI evangelist by clearly explaining AI techniques, methodologies, and best practices to fellow team members, facilitating effective adoption of new AI tools and processes.

• Collaborate with performance marketing teams to understand campaign objectives and translate them into visually compelling assets that drive key performance indicators (KPIs) such as click-through rates (CTR) and conversion rates.

• Manage multiple projects simultaneously in a fast-paced agency environment, ensuring timely delivery of all creative assets while maintaining exceptional quality.

• Refine and iterate on AI-generated content based on performance data and client feedback, demonstrating a data-driven approach to creative optimization.

📝 Enhancement Note: The responsibility to "Articulate AI techniques and help guide team members" implies a mentorship or lead capacity within the creative team, particularly concerning AI adoption. This suggests that while the role requires hands-on execution, it also demands strong communication and training skills related to AI tools.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field is typically expected for mid-level design roles in agencies. Equivalent practical experience will also be considered.

Experience: 2-3 years of dedicated experience as a Graphic Designer, Visual Designer, or Digital Artist, preferably within a high-volume agency or digital marketing environment.

Required Skills:

• AI Native Mindset & Deep Mastery: Proven, daily hands-on experience with a broad range of Generative AI tools, including but not limited to:

  • Image Generation: Midjourney, FLUX, Stable Diffusion (and associated GUIs like ComfyUI), Adobe Firefly.
  • Video Generation: Runway (Gen-2/Gen-3), Kling, Luma Dream Machine, Sora (if accessible).
  • Text Generation for Prompting/Ideation: ChatGPT, Claude.
  • Advanced Prompt Engineering techniques for precise and high-quality output.

• Design Fundamentals: Strong understanding and application of core design principles: composition, typography, color theory, layout, and visual hierarchy.

• Performance Marketing Design: Demonstrated experience creating visually effective assets specifically for digital advertising platforms such as Meta Ads, TikTok Ads, and Google Ads, with a focus on driving engagement and conversions.

• Software Proficiency: Expertise in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator) and ideally familiarity with motion graphics and video editing tools (After Effects, Premiere Pro).

• Adaptability & Agility: Proven ability to thrive in a fast-paced, deadline-driven environment, managing multiple concurrent projects and adapting swiftly to evolving client needs and project scopes.

• English Fluency: Exceptional written and verbal communication skills in English for articulating complex creative concepts, pitching ideas persuasively, and documenting workflows clearly.

Preferred Skills:

• Motion Design & Video Editing: Background in motion graphics, video editing, or animation, with proficiency in After Effects, Premiere Pro, and AI video generation tools.

• AI Video Generation Expertise: Specific experience with advanced AI video tools like Runway, Kling, Luma Dream Machine, or emerging platforms.

• Team Guidance/Onboarding: Experience or a demonstrable aptitude for guiding, explaining, and onboarding colleagues to new tools, software, and AI methodologies.

• Digital Asset Management: Familiarity with organizing and managing large volumes of digital assets and AI-generated content.

• Understanding of Digital Marketing Strategy: Basic comprehension of broader digital marketing campaigns and how creative assets contribute to overall strategy.

📝 Enhancement Note: The "AI Native" requirement is paramount and differentiates this role significantly. Candidates must be able to demonstrate not just theoretical knowledge but practical, daily application of AI tools in their design process. The portfolio will be critical in substantiating this claim. The explicit mention of specific AI tools like Midjourney, Stable Diffusion, and Runway indicates the employer's current tech stack or desired expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI-Driven Projects: A significant portion of the portfolio must showcase projects where Generative AI was integral to the creative process, demonstrating innovative applications and high-quality outputs. This should include examples of prompt engineering success.

• Performance Ad Examples: Clear examples of performance-driven visual assets designed for platforms like Meta, TikTok, and Google Ads, highlighting how design choices contributed to campaign objectives (e.g., high CTR, conversion rates).

• Design Fundamentals Showcase: Demonstrations of strong foundational design skills in composition, typography, color theory, and layout, even within AI-generated pieces.

• Brand Guideline Adherence: Examples of creative assets that successfully maintained strict brand guidelines for different clients, showing versatility.

• Visual & Video Integration: If applicable, examples that blend AI-generated visuals with motion graphics, video editing, or AI video generation.

Process Documentation:

• Workflow Optimization: Showcase instances where you've developed or improved design workflows, particularly those involving AI tools, to increase efficiency and output volume.

• AI Tool Integration Strategy: Provide examples of how you've strategically integrated specific AI tools into a design process to achieve particular outcomes (e.g., rapid concept generation, asset variation, style exploration).

• Performance Metrics & ROI: For performance ad examples, be prepared to discuss how design choices impacted key metrics and contributed to the client's return on investment (ROI).

• Prompt Engineering Documentation: If possible, include examples of prompt libraries or demonstrate your methodology for crafting effective prompts that yield desired results.

📝 Enhancement Note: The emphasis on AI integration and performance ads means the portfolio should not just be a collection of pretty pictures. It needs to tell a story about process, problem-solving, and measurable results, with AI as a key enabler. Candidates should be ready to walk through their AI creative process in detail.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with specialized AI skills in Israel, the estimated salary range for this role in Ra'anana is approximately ₪45,000 - ₪70,000 per month (approximately $12,000 - $19,000 USD per month, depending on exchange rates). This estimate considers the demand for AI expertise, the agency environment, and the cost of living in Israel.

Benefits:

• Comprehensive Health Insurance: Likely includes medical, dental, and vision coverage, a standard in Israeli tech and marketing industries.

• Professional Development: Opportunities for training in new AI tools, design software, and digital marketing trends, potentially including attendance at industry conferences.

• Performance Bonuses: Potential for bonuses tied to individual performance, team success, and client campaign results.

• Modern Office Environment: Access to a well-equipped, on-site workspace designed for collaboration and creativity.

• Team Events & Social Activities: Regular company-sponsored events and team-building activities to foster a strong company culture.

• Paid Time Off: Generous vacation days, sick leave, and national holidays in accordance with Israeli labor laws.

Working Hours: The job description specifies 40 hours per week, typical for a full-time role. While on-site, there may be some flexibility in start and end times, common in the Israeli tech sector, but the core expectation is consistent availability during business hours for collaboration and client work.

📝 Enhancement Note: Salary estimations for Israel can vary significantly. This range is based on general market data for skilled professionals in the tech/marketing sector in a major hub like Ra'anana. Actual compensation will depend on the candidate's specific experience, AI tool mastery, portfolio strength, and negotiation. The benefits listed are standard for the region and industry; specific details would be confirmed during the hiring process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Mobile-First Advertising. Moburst operates at the intersection of technology and marketing, focusing on driving growth for clients through innovative digital strategies, with a strong emphasis on mobile.

Company Size: Moburst is a growing agency, likely employing between 50-200 professionals globally, with a significant presence in Israel. This size suggests a dynamic environment with opportunities for impact but also structured processes.

Founded: Moburst was founded in 2014. This relatively young company history means it's likely to be agile, adaptable, and embrace new technologies, aligning with the "AI Native" requirement.

Team Structure:

• The Creative department is likely composed of designers, copywriters, and potentially video editors, all working collaboratively.

• This role sits within the Creative department, reporting to a Creative Director or Lead Designer.

• Close collaboration with Performance Marketing Managers, Account Managers, and Data Analysts is essential for understanding campaign goals and optimizing creative output based on performance data. Methodology:

• Data-Driven Creativity: Moburst emphasizes data to inform creative decisions and measure campaign success, aligning with performance marketing KPIs.

• Mobile-First Approach: All strategies and creative executions are designed with a mobile-first perspective.

• Agile Project Management: Likely employs agile methodologies for campaign execution, allowing for rapid iteration and adaptation.

• Innovation & Technology Adoption: A strong focus on leveraging cutting-edge tools, including Generative AI, to stay ahead of the curve.

Company Website: https://moburst.com/

📝 Enhancement Note: Moburst's focus on mobile-first digital marketing and its emphasis on performance KPIs mean that the creative output isn't just about aesthetics; it must be strategically designed to achieve measurable results. The company's founding date suggests a modern, tech-forward culture.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Graphic Designer role, specifically tailored for an "AI Native" specialist. It requires demonstrable proficiency and 2-3 years of experience, but also a forward-thinking mindset and a deep dive into AI tools. The role is hands-on but has potential for mentorship.

Reporting Structure: The AI Native Graphic Designer will report to a Creative Lead or Creative Director within the Creative Department. They will collaborate extensively with cross-functional teams, including performance marketing, account management, and data analytics.

Operations Impact: The impact of this role is directly tied to client success. High-converting performance ads and engaging digital assets directly influence key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, user acquisition, and ultimately, client revenue growth. The AI integration aims to accelerate this impact through faster, more innovative creative production.

Growth Opportunities:

• AI Specialization & Leadership: Potential to become a go-to expert for AI creative within the agency, leading AI initiatives, training junior designers, and shaping the agency's AI creative strategy.

• Advanced Creative Skill Development: Opportunities to deepen expertise in motion design, advanced video editing, and emerging AI visual/video technologies.

• Performance Marketing Acumen: Gaining a deeper understanding of performance marketing, data analysis, and A/B testing, allowing for more strategically optimized creative work.

• Client-Facing Roles: With proven success and strong communication skills, there's potential to move into client-facing roles, presenting creative strategies and work directly to clients.

• Cross-Functional Expertise: Developing skills that bridge creative, marketing, and technology, making for a versatile and valuable professional in the evolving digital landscape.

📝 Enhancement Note: The specific "AI Native" focus positions this role as a growth area within Moburst. Career progression will likely involve deepening AI expertise, potentially leading AI creative teams, and influencing the agency's overall approach to AI in marketing.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," indicating a traditional office environment rather than remote or hybrid. This suggests a focus on in-person collaboration, team synergy, and direct access to office resources.

Office Location(s): The primary office is located at HaPnina Street, Ra'anana, Israel. Ra'anana is a significant hub for technology and business in Israel, offering a professional and accessible work environment.

Workspace Context:

• Collaborative Hub: The on-site environment likely fosters a collaborative atmosphere where designers can easily brainstorm, share ideas, and receive immediate feedback from peers and superiors.

• Technology-Rich Environment: Expect access to high-performance workstations, necessary software licenses (Adobe Creative Suite, AI tools), and potentially specialized hardware for design and video work.

• Team Interaction: Regular face-to-face interactions with the creative team, marketing managers, and other departments, facilitating strong working relationships and efficient project handoffs.

• Structured Workday: A typical office schedule provides a structured work environment, which can be beneficial for maintaining focus and adhering to project timelines.

Work Schedule: The standard 40-hour work week is expected. While punctuality and presence during core business hours are essential for on-site collaboration, the Israeli tech industry often offers some degree of flexibility in daily start and end times, provided work is completed and objectives are met.

📝 Enhancement Note: The "On-site" requirement is a key differentiator. Candidates who prefer remote work will not be suitable. This setting is ideal for individuals who thrive in a collaborative office culture and benefit from direct interaction with colleagues and immediate access to company resources.

📄 Application & Portfolio Review Process

Interview Process: The interview process is likely to be multi-stage to assess both technical skills and cultural fit:

• Initial Screening: A brief call with an HR representative or recruiter to assess basic qualifications, interest, and salary expectations.

• Portfolio Review & Technical Interview: This is a critical stage where candidates present their portfolio, focusing on AI integration, design fundamentals, and performance ad examples. Expect in-depth questions about their AI tools, prompt engineering strategies, and design decision-making.

• Practical Exercise/Case Study: Candidates may be given a design challenge or a case study to complete, either in a timed session or as a take-home assignment. This will likely involve creating performance ad concepts using AI tools or optimizing existing creative based on provided data.

• Team/Hiring Manager Interview: A discussion with the Creative Director or Hiring Manager to evaluate fit with the team culture, problem-solving approach, communication skills, and understanding of Moburst's client-centric, performance-driven methodology.

• Final Interview (Optional): Potentially a final conversation with a senior leader to confirm fit and discuss further details.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly label and explain the role of AI in each relevant project. Detail the specific AI tools used and your prompt engineering approach.

• Showcase Performance Focus: For ad examples, explain the target audience, platform, campaign objective, and how your design choices aimed to achieve specific KPIs. If possible, include anonymized performance data or insights.

• Demonstrate Design Fundamentals: Ensure your portfolio visually communicates a strong grasp of composition, typography, and color theory, even within AI-generated pieces.

• Tell a Story: For each project, outline the challenge, your process (especially AI integration), your solution, and the outcome/impact.

• Quality Over Quantity: Select your strongest, most relevant work. A concise, impactful portfolio is better than a lengthy, unfocused one.

• Be Ready to Discuss: Anticipate detailed questions about your workflow, tool choices, and creative decisions.

Challenge Preparation:

• AI Tool Familiarity: Revisit and practice using the AI tools mentioned in the job description (Midjourney, Stable Diffusion, Runway, etc.).

• Prompt Engineering Practice: Develop a strong understanding of how to craft effective prompts for various visual styles and objectives.

• Performance Ad Principles: Refresh your knowledge of best practices for Meta, TikTok, and Google Ads creative. Understand key metrics and design elements that drive engagement.

• Adaptability: Be prepared for a challenge that might require you to work with unfamiliar tools or constraints, reflecting the fast-paced agency environment.

📝 Enhancement Note: The interview process will heavily scrutinize the "AI Native" aspect. Candidates should prepare to defend their AI choices, demonstrate practical skills with AI tools, and articulate how AI contributes to tangible business outcomes for clients. The portfolio is the primary tool for this assessment.

🛠 Tools & Technology Stack

Primary Tools:

• Generative AI Platforms: Deep proficiency is expected in Midjourney, FLUX, Stable Diffusion (and GUIs like ComfyUI), Adobe Firefly. Familiarity with emerging AI image and video generation tools like Runway (Gen-2/Gen-3), Kling, Magnific, Luma Dream Machine, and Sora is highly advantageous.

• AI Text Generators: Experience with ChatGPT and Claude for ideation, prompt refinement, and workflow scripting.

• Graphic Design Software: Advanced skills in Adobe Photoshop and Adobe Illustrator are essential for post-processing AI outputs, manual design work, and asset creation.

Analytics & Reporting:

• While not a primary responsibility, understanding how to interpret performance data from platforms like Meta Ads Manager, Google Ads, and TikTok Ads Manager will be crucial for optimizing creative. Basic familiarity with analytics dashboards (e.g., Google Analytics) might be beneficial. CRM & Automation:

• Not directly relevant to this design role, but an understanding of how creative assets are deployed within marketing automation platforms or CRM-integrated campaigns could be a plus. Video & Motion Design Tools:

• Proficiency in Adobe After Effects and Adobe Premiere Pro is required or strongly preferred, especially when combined with AI video generation tools for creating dynamic campaign visuals.

📝 Enhancement Note: The explicit listing of specific AI tools is a strong indicator of the expected technical stack. Candidates should be prepared to discuss their experience with these tools in detail, including their strengths, weaknesses, and optimal use cases within a design workflow.

👥 Team Culture & Values

Operations Values:

• Innovation & Future-Forward Thinking: A core value is embracing new technologies, particularly AI, to drive creative excellence and client success. This requires a mindset of continuous learning and experimentation.

• Performance-Driven Excellence: A strong emphasis on achieving measurable results for clients. Creative work is evaluated not just on aesthetics but on its ability to drive key performance indicators (KPIs).

• Collaboration & Teamwork: Moburst likely fosters a collaborative environment where designers, marketers, and account managers work closely together to achieve common goals.

• Agility & Adaptability: The ability to pivot quickly, manage changing priorities, and adapt to new tools and client demands is highly valued in this fast-paced agency setting.

• Client Centricity: A commitment to understanding and exceeding client expectations through tailored solutions and impactful creative work.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with performance marketing specialists, account managers, and potentially data analysts. This requires clear communication and a shared understanding of campaign objectives.

• Feedback-Oriented: A culture that encourages constructive feedback to refine creative work and improve processes. Openness to both giving and receiving feedback is key.

• Knowledge Sharing: Encouragement to share learnings, best practices, and new discoveries, especially regarding AI tools and techniques, to elevate the entire team's capabilities.

• Proactive Communication: Maintaining open lines of communication regarding project status, potential roadblocks, and creative ideas is crucial in a deadline-driven agency environment.

📝 Enhancement Note: The company values will heavily influence how candidates should present themselves. Highlighting a passion for AI, a results-oriented mindset, and strong collaborative skills will be crucial for demonstrating cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: The constant emergence of new AI tools and techniques requires continuous learning and adaptation to stay at the forefront. This can be demanding but also exciting.

• Balancing AI Efficiency with Creative Quality: Ensuring that the speed and volume offered by AI tools do not compromise fundamental design principles, brand integrity, and overall creative quality.

• Prompt Engineering Nuances: Mastering the art of prompt engineering to consistently achieve precise, high-quality, and brand-aligned visual outputs from AI models.

• Client Adoption & Education: Potentially needing to educate clients on the capabilities and benefits of AI-generated creative assets.

• Fast-Paced Agency Demands: Juggling multiple client projects with tight deadlines in a high-pressure environment.

Learning & Development Opportunities:

• Deep Dive into AI: Extensive opportunities to experiment with and master the latest Generative AI tools for visuals and video, becoming a subject matter expert.

• Performance Marketing Insights: Gaining a deeper understanding of digital advertising strategies, A/B testing, and data analysis to create more effective creative.

• Advanced Design Skills: Potential to develop skills in motion graphics, 3D rendering, and other advanced visual design disciplines.

• Mentorship & Leadership: Opportunities to mentor junior designers, lead AI creative initiatives, and influence the agency's creative direction.

• Industry Exposure: Attending industry events, webinars, and workshops focused on AI, digital marketing, and creative technologies.

📝 Enhancement Note: The challenges presented are inherent to working with cutting-edge technology in a dynamic industry. Candidates should frame these challenges as opportunities for growth and demonstrate a proactive approach to learning and problem-solving.

💡 Interview Preparation

Strategy Questions:

• "Describe your personal workflow for using Generative AI in a typical design project, from concept to final asset." (Prepare to detail AI tool usage, prompt engineering, and post-processing steps.)

• "How do you ensure brand consistency and high visual quality when using AI generation tools?" (Focus on your process for quality control, refinement, and adherence to guidelines.)

• "Walk us through a specific performance ad campaign you designed. What were the objectives, what AI tools did you use, and what was the impact on KPIs?" (Have a case study ready with quantifiable results if possible.)

• "What are your favorite AI tools for creative work, and why? What are their limitations, and how do you overcome them?" (Demonstrate deep knowledge of the AI landscape.)

• "How would you approach creating a series of ad variations for A/B testing using AI?" (Showcase understanding of performance marketing and AI's role in rapid iteration.) Company & Culture Questions:

• "What excites you about Moburst's mobile-first approach and its focus on performance marketing?" (Research Moburst's case studies and clients.)

• "How do you stay updated with the rapidly evolving field of Generative AI?" (Mention specific resources, communities, or personal experimentation.)

• "Describe a time you had to adapt to a new technology or tool quickly. How did you approach it?" (Highlight your agility and learning process.)

• "How do you handle constructive criticism on your creative work?" (Emphasize openness to feedback and a collaborative spirit.) Portfolio Presentation Strategy:

• AI Integration Focus: For each relevant project, clearly articulate how AI was used, what prompts you engineered, and the specific benefits it brought (speed, creativity, variation, etc.).

• Data-Driven Storytelling: When presenting performance ads, frame your work around client objectives and measurable outcomes. Use data points to support your design decisions.

• Showcase Process: Be prepared to discuss your workflow, including any challenges faced and how you overcame them, especially those related to AI.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and reflects your design skills. Use high-quality visuals and concise explanations.

• Conciseness: Respect the interviewer's time. Deliver your key messages efficiently and be ready for deeper dives into specific projects.

📝 Enhancement Note: The interview will likely be heavily focused on practical AI application. Candidates should prepare to demonstrate their skills and knowledge rather than just talking about them. Having a well-prepared portfolio with clear examples of AI integration and performance-driven results is paramount.

📌 Application Steps

To apply for this AI Native Graphic Designer position:

• Submit your application through the Moburst TeamTailor portal.

• Portfolio Customization: Tailor your portfolio to prominently feature AI-driven creative projects and performance marketing assets. Clearly label the AI tools used and the specific role AI played in each piece.

• Resume Optimization: Ensure your resume highlights your 2-3 years of design experience, specific AI tool proficiency (mentioning names like Midjourney, Stable Diffusion, Runway), prompt engineering skills, and any experience with performance ad platforms. Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating your AI workflow, design process, and the impact of your work. Be ready to discuss your favorite AI tools and how you stay updated with AI advancements.

• Research Moburst: Understand Moburst's client base, their mobile-first strategy, and their emphasis on performance KPIs. This will help you tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.