AI Graphic Designer - Performance Ads

📍 Job Overview

Job Title: AI Graphic Designer - Performance Ads

Company: OnHires

Location: Remote (Europe)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-12

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive creative production for performance advertising campaigns, focusing on high-volume static ad generation for DTC and e-commerce clients.

• Integrate AI-generated imagery with traditional design principles to create compelling and scroll-stopping ad creatives.

• Collaborate closely with Senior Creative Strategists and performance marketing teams to ensure creative alignment with campaign objectives and performance metrics.

• Optimize creative workflows for speed, efficiency, and repeatability, ensuring a continuous pipeline of testable ad variations.

• Apply a deep understanding of direct-response marketing principles to design ads that communicate angles quickly and drive desired actions.

📝 Enhancement Note: While the title is "AI Graphic Designer," the core responsibilities and requirements clearly place this role within a performance marketing and creative operations function. The emphasis on "performance ads," "high-volume," "testing," and "campaign performance" indicates a need for an operations-minded designer who understands the business impact of creative assets. This is not a purely artistic role but one focused on measurable results within a GTM context.

📈 Primary Responsibilities

• Develop and produce high-converting static ad creatives specifically for Meta and other paid social channels, adhering to platform best practices.

• Translate comprehensive creative briefs into multiple distinct visual directions and a high volume of ad variations for A/B testing.

• Consistently deliver a significant volume of new creatives weekly to support ongoing campaign needs and optimization efforts.

• Leverage AI image-generation tools (e.g., Midjourney, Firefly, Gemini) to accelerate the ideation and production process, expanding the scope of creative testing.

• Skillfully refine and enhance AI-generated visuals through expert application of typography, composition, retouching, layout, and color theory.

• Adapt successful creative concepts into new hooks, formats, audience-specific messaging, and visual styles to maintain campaign freshness and performance.

• Foster strong collaborative relationships with Senior Creative Strategists and the broader performance marketing team to ensure cohesive campaign execution.

• Proactively iterate on creative assets based on detailed campaign performance data, A/B test results, and team feedback.

• Establish and maintain a fast, organized, and repeatable creative production workflow that supports continuous delivery and quality assurance.

📝 Enhancement Note: The responsibilities heavily emphasize production volume, iteration based on performance, and workflow efficiency, which are core tenets of operations roles. The integration of AI tools is presented as a means to enhance production efficiency and testing capabilities, directly supporting performance marketing operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field, or equivalent practical experience in a creative production role.

Experience: Minimum of 2-5 years of proven experience in graphic design, with a specific focus on creating static paid-social advertisements for direct-response campaigns.

Required Skills:

• Demonstrated experience creating high-converting static paid-social ads, preferably for Direct-to-Consumer (DTC) or e-commerce brands.

• A robust portfolio showcasing actual advertising creatives that have driven performance, not solely branding, website design, or organic social content.

• Proven ability to produce multiple creative variants efficiently and at a high volume.

• Solid understanding of direct-response marketing principles and performance creative best practices.

• Advanced proficiency in professional design software such as Figma, Adobe Photoshop, and Adobe Illustrator.

• Practical, hands-on experience integrating AI image-generation tools into commercial creative production workflows.

• Excellent visual judgment with a strong command of typography, composition, visual hierarchy, product presentation, and image editing techniques.

• Ability to meticulously follow creative briefs while independently making strong, execution-level design decisions.

• Comfort and adaptability in a fast-paced environment requiring continuous creative output and rapid iteration. Preferred Skills:

• Hands-on experience with Higgsfield (or similar project management/workflow tools for creative production).

• Experience with specific AI image-generation tools such as Midjourney, FLUX, Nano Banana/Gemini, Adobe Firefly, Krea, or equivalent advanced AI creative platforms.

• Previous experience working with DTC consumer brands in sectors like beauty, health, supplements, wellness, or apparel.

• Experience creating ads for brands operating at significant paid-media scale, demonstrating an understanding of large-scale creative needs.

• Familiarity with key performance marketing metrics and concepts, including Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS), and their influence on creative iteration.

📝 Enhancement Note: The "Required Skills" section is heavily geared towards practical application in a performance marketing context. The emphasis on a portfolio of actual advertising creatives and understanding direct-response principles highlights the operational aspect of this design role. The "Strong Plus" section further details specific tools and industry experience relevant to high-volume, performance-driven creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-10 distinct case studies or examples of static paid-social ad campaigns you have designed.

• For each example, clearly articulate the creative brief, your design process, the tools used (including AI), and the resulting performance metrics (e.g., CTR, conversion rates, ROAS).

• Demonstrate your ability to generate multiple variations of a single ad concept, illustrating your approach to A/B testing creative elements.

• Include examples that highlight your proficiency in refining AI-generated imagery with traditional design techniques to achieve polished, high-impact results.

• Provide evidence of workflow efficiency, such as how you managed high-volume production or rapid iteration cycles. Process Documentation:

• Be prepared to discuss your personal workflow for translating a creative brief into multiple ad variations, detailing each step from ideation to final asset delivery.

• Articulate how you approach the iterative process of refining creatives based on performance feedback, including specific examples of changes made and their impact.

• Describe your methodology for integrating AI tools into your design process, focusing on efficiency gains and expanded creative possibilities.

• Outline your system for organizing and managing a large volume of creative assets and variations to ensure efficient access and campaign management.

📝 Enhancement Note: For a role focused on performance and volume, a portfolio demonstrating tangible results and efficient processes is crucial. This section emphasizes not just the aesthetic output but the operational capability to deliver and optimize creatives effectively within a performance marketing framework.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), remote location within Europe, and the specialized nature of AI integration in performance creative, a competitive salary range is estimated between €45,000 - €65,000 annually. This estimate considers regional market rates for skilled graphic designers in the digital advertising space and the demand for AI-augmented creative skills.

Benefits:

• Competitive salary commensurate with experience and skills.

• Opportunity to work remotely within Europe, offering flexibility and work-life balance.

• Access to cutting-edge AI tools and technologies for creative production.

• Professional development opportunities focused on performance marketing and AI creative trends.

• Collaborative team environment with exposure to DTC and e-commerce performance strategies.

• Potential for growth within a dynamic digital advertising agency or tech company.

Working Hours: 40 hours per week, with flexibility to accommodate different time zones within Europe while ensuring sufficient overlap for team collaboration.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for a mid-level designer with specialized AI and performance ad experience in the European remote market. The benefits listed are typical for remote roles and highlight aspects attractive to creative operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the digital advertising and marketing technology sector, likely serving DTC and e-commerce clients. This implies a fast-paced, data-driven environment where creative output directly impacts client performance and revenue.

Company Size: OnHires is a platform that connects companies with talent, so the "company size" can refer to either OnHires itself or the clients they serve. Assuming OnHires functions as a talent acquisition partner or a digital agency, it likely operates with a lean, agile structure, emphasizing efficiency and strong client relationships. For clients, the focus is on scaling performance marketing efforts.

Founded: The company was founded in 2026, indicating a relatively new and potentially innovative organization, likely leveraging modern technologies and agile methodologies.

Team Structure:

• The role reports into a Senior Creative Strategist, indicating a clear hierarchy within the creative production team.

• Close collaboration is expected with the broader performance marketing team, highlighting a cross-functional operational structure.

• The team likely consists of specialists in creative strategy, design production, and media buying/analysis. Methodology:

• Data-driven decision-making is paramount, with creative iterations directly tied to campaign performance metrics (CTR, CPA, ROAS).

• Agile and iterative workflows are essential for continuous creative testing and optimization.

• Emphasis on leveraging technology, particularly AI, to enhance efficiency and creative output.

Company Website: https://www.onhires.com

📝 Enhancement Note: The context suggests a company focused on delivering measurable results through performance marketing. The culture is likely fast-paced, tech-forward, and results-oriented, requiring operational efficiency from its creative team.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer, requiring 2-5 years of specialized experience. It's a hands-on production role focused on execution rather than high-level strategy. The growth path would typically involve advancing to Senior AI Graphic Designer, Lead Creative Producer, or potentially moving into Creative Strategy or Operations Management roles within performance marketing.

Reporting Structure: The designer will report directly to a Senior Creative Strategist, who likely oversees the creative direction and client briefs. This structure implies a need for clear communication and adherence to strategic guidance while executing design tasks.

Operations Impact: The designer's impact is directly tied to the performance of paid advertising campaigns. By creating high-converting creatives, they contribute significantly to client acquisition costs, customer lifetime value, and overall Return on Ad Spend (ROAS). This role is critical in the GTM engine by providing the visual assets that drive engagement and conversions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI image generation tools and their application in performance marketing, becoming a go-to specialist.

• Performance Optimization: Develop a stronger understanding of performance marketing analytics, enabling more informed creative decisions and contributing to campaign strategy.

• Workflow & Process Improvement: Take on more responsibility for optimizing the creative production workflow, potentially leading initiatives to improve efficiency and output quality.

• Creative Strategy Exposure: With experience, transition into roles with more strategic input on creative direction, campaign conceptualization, and client consultation.

📝 Enhancement Note: The growth analysis focuses on how a designer can evolve within the operational framework of performance marketing, emphasizing specialization, data-driven decision-making, and process improvement.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility and the ability to work from anywhere within Europe.

Office Location(s): Remote (Europe). This designation implies that candidates must be legally able to work in a European country, though specific office locations are not applicable.

Workspace Context:

• The workspace is entirely digital, requiring a reliable internet connection and personal setup.

• Collaboration will primarily occur through digital communication tools (e.g., Slack, email, project management software) and video conferencing.

• Access to necessary design software and AI tools will be provided or supported by the company.

• The environment demands self-discipline, strong time management, and proactive communication to maintain team cohesion and project momentum.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected, with flexibility to manage personal schedules, provided there is adequate overlap with team members for meetings and collaboration, especially concerning the European time zones.

📝 Enhancement Note: The remote nature of the role emphasizes the need for self-management and digital collaboration skills, which are critical for operations professionals in distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of CV and portfolio for relevant experience in performance ads and AI tool usage.

• Portfolio Review & Technical Assessment: A deeper dive into your portfolio, focusing on case studies of performance creatives. You may be asked to complete a short design exercise or a take-home challenge that simulates creating ad variations from a brief.

• Interview with Senior Creative Strategist: Discussion about your design process, experience with AI tools, understanding of performance marketing principles, and how you handle feedback and iteration.

• Team/Hiring Manager Interview: Assessment of cultural fit, collaboration style, and alignment with the company's operational pace and values.

Portfolio Review Tips:

• Performance Focus: Ensure your portfolio prominently features static ad creatives for paid social campaigns (Meta, etc.). Quantify results wherever possible (e.g., "Increased CTR by X%", "Achieved ROAS of Y:1").

• AI Integration: Clearly highlight examples where AI tools were used in your workflow. Explain your rationale for using AI and how you enhanced the AI output.

• Process Documentation: Be ready to walk through the creation of 1-2 key pieces in your portfolio, explaining your thought process, challenges, and solutions.

• Volume & Iteration: Include examples that demonstrate your ability to produce multiple variations of an ad and how you iterated based on testing or feedback.

• Tool Proficiency: Explicitly mention the tools used for each project (Figma, Photoshop, AI tools, etc.).

Challenge Preparation:

• Familiarize yourself with current trends in performance advertising creative for DTC/e-commerce.

• Practice generating multiple ad variations from a single concept, focusing on different hooks, visuals, or CTAs.

• Be prepared to articulate the "why" behind your design choices, linking them to performance marketing objectives.

• Understand how to balance creative execution with strategic brief requirements and operational efficiency.

📝 Enhancement Note: The interview and portfolio review process will heavily scrutinize the candidate's ability to deliver measurable results through design, with a strong emphasis on practical application, efficiency, and the integration of AI tools within a performance marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Adobe Photoshop, Adobe Illustrator (or similar professional design tools). Proficiency in at least one is mandatory, with experience in multiple being a significant advantage.

• AI Image Generation: Practical experience with tools such as Midjourney, FLUX, Nano Banana/Gemini, Adobe Firefly, Krea, or other advanced AI creative platforms is essential.

• Project Management/Collaboration: Higgsfield (preferred), or similar tools for managing creative production workflows, tracking tasks, and collaborating with teams (e.g., Asana, Trello, Monday.com).

Analytics & Reporting:

• Familiarity with performance marketing dashboards and reporting tools is beneficial. While not a primary analytics role, understanding how to interpret CTR, CPA, ROAS, and conversion data is critical for creative iteration. CRM & Automation:

• While not directly managing CRM systems, understanding how creative assets are deployed and tracked within ad platforms (e.g., Meta Ads Manager) is important.

📝 Enhancement Note: This section directly addresses the technology stack, highlighting the critical need for proficiency in design software, AI image generation tools, and an understanding of workflow management systems relevant to creative operations.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on delivering measurable results and contributing directly to client campaign success through effective creative.

• Efficiency & Speed: Valuing rapid iteration, high-volume production, and optimized workflows to meet the demands of performance advertising.

• Data-Informed: Utilizing performance data and A/B testing results to guide creative decisions and continuous improvement.

• Adaptability & Innovation: Embracing new technologies like AI and staying current with evolving trends in digital advertising and creative production.

• Collaboration: Working effectively within a cross-functional team, communicating clearly, and providing constructive feedback.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Creative Strategists and Performance Marketing teams to ensure alignment on campaign goals and creative execution.

• Feedback Loops: Openness to receiving and acting upon constructive feedback from team members and performance data.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, potential roadblocks, and creative insights.

📝 Enhancement Note: The team culture and values are framed around the operational demands of a performance marketing environment: speed, results, data, and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Quality at High Volume: Balancing the need for rapid creative output with maintaining high standards of design quality and brand consistency.

• AI Integration Nuances: Effectively leveraging AI tools while ensuring the output meets brand guidelines, avoids generic aesthetics, and aligns with direct-response objectives.

• Adapting to Evolving Platforms: Staying ahead of changes in ad platform algorithms, best practices, and creative trends to ensure ads remain effective.

• Translating Data into Design: Effectively interpreting complex performance data and translating it into actionable creative improvements.

Learning & Development Opportunities:

• Advanced AI Creative Techniques: Workshops and training on cutting-edge AI image generation and editing workflows.

• Performance Marketing Analytics: Courses or internal training on understanding and utilizing key performance metrics to inform creative strategy.

• Creative Strategy Fundamentals: Opportunities to learn from Senior Creative Strategists and gain insights into campaign planning and conceptualization.

• Workflow Optimization: Training or mentorship on process improvement methodologies to enhance personal and team efficiency.

📝 Enhancement Note: This section identifies potential challenges inherent in the role and outlines specific avenues for professional development, focusing on skill enhancement within the performance marketing and AI creative domains.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief and generating multiple ad variations for a performance campaign. How do you ensure each variation tests a distinct hypothesis?"

• "How do you balance the creative vision of a brief with the practical requirements of performance advertising and the capabilities of AI tools?"

• "Walk us through a time when campaign performance data led you to significantly alter a creative concept. What was the outcome?" Company & Culture Questions:

• "How do you stay organized and manage your time when working remotely and producing a high volume of creative assets?"

• "Describe your experience collaborating with performance marketers or strategists. How do you ensure your creative output aligns with their goals?"

• "What are your thoughts on the role of AI in graphic design for advertising, and how do you see it evolving?" Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story that includes the challenge (brief), your solution (design process, AI integration), and the results (performance metrics).

• Data Visualization: Clearly present performance data using simple charts or key figures to demonstrate impact.

• Process Walkthrough: Be prepared to screen-share and walk through a specific project file, showcasing your design process and tool usage.

• AI Justification: Be ready to explain why and how you used AI tools in specific projects, highlighting the benefits to efficiency or creative output.

📝 Enhancement Note: These interview questions and preparation tips are tailored to assess the candidate's operational mindset, technical skills, and understanding of performance marketing principles, crucial for this specialized design role.

📌 Application Steps

To apply for this operations-focused creative position:

• Submit your application through the provided link, ensuring your resume and portfolio are attached.

• Portfolio Customization: Tailor your portfolio to prominently feature static ad creatives for performance campaigns. Highlight case studies with clear performance metrics and explicitly demonstrate your use of AI tools in the production process.

• Resume Optimization: Ensure your resume clearly outlines your experience with design software, AI image generation, performance advertising, and any experience with workflow optimization or high-volume production. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your understanding of direct-response marketing, and how you leverage AI for efficiency and creative impact. Be ready to discuss specific examples from your portfolio.

• Company Research: Familiarize yourself with OnHires and the types of clients they serve (DTC, e-commerce). Understand the fast-paced, results-oriented nature of performance marketing agencies and how your role contributes to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.