AI Graphic Designer - Performance Ads

Jobgether
Full-timeRomania

📍 Job Overview

Job Title: AI Graphic Designer - Performance Ads

Company: Jobgether (Partner Company)

Location: Romania

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-13

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

  • Design high-volume, high-converting static ad creatives for performance advertising campaigns on platforms like Meta.

  • Leverage AI image-generation tools in conjunction with professional design software to accelerate creative production and experimentation.

  • Collaborate closely with Creative Strategy and Performance Marketing teams to translate briefs into visually compelling ad variations.

  • Iterate on creative assets based on campaign performance data, testing results, and stakeholder feedback to drive measurable business impact.

  • Maintain an efficient, organized, and repeatable creative production workflow, ensuring consistent delivery of polished, test-ready creatives.

📝 Enhancement Note: This role is positioned as a "Mid-Level" position, typically requiring 2-5 years of dedicated experience in graphic design, with a specific emphasis on performance advertising creatives. The AI component suggests a forward-thinking approach to creative production, making practical experience with AI tools a significant differentiator.

📈 Primary Responsibilities

  • Produce a consistent, high volume of static advertising creatives optimized for Meta and other paid social platforms, focusing on direct-response objectives.

  • Translate creative briefs into multiple visual directions, concepts, hooks, and ad variations to facilitate A/B testing and campaign optimization.

  • Integrate AI image-generation tools (e.g., Midjourney, FLUX, Firefly) into the design workflow to enhance speed and expand creative possibilities.

  • Refine and polish AI-generated imagery through expert application of typography, composition, retouching, image editing, and layout design principles.

  • Adapt successful creative concepts into new formats, audience-specific treatments, and diverse messaging angles to maintain campaign freshness and effectiveness.

  • Collaborate effectively with the Senior Creative Strategist and performance marketing team to ensure creative execution aligns with campaign goals and brand guidelines.

  • Continuously iterate and improve creatives based on campaign performance metrics (CTR, CPA, ROAS), A/B testing outcomes, and stakeholder feedback.

  • Establish and maintain an efficient, organized, and repeatable creative production workflow to ensure timely delivery of assets.

  • Take ownership of the static ad production process, acting as a reliable source of high-quality creative output with minimal day-to-day oversight.

📝 Enhancement Note: The emphasis on "high-volume," "repeatable workflow," and "minimal day-to-day oversight" indicates a need for strong self-management and process-driven execution. Candidates should highlight their ability to not only design but also to streamline production.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred for roles requiring strong foundational design principles. Equivalent practical experience will also be considered.

Experience: Minimum of 2-5 years of proven experience in creating static paid-social advertisements, with a preference for candidates who have worked with Direct-to-Consumer (DTC), e-commerce, or consumer brands.

Required Skills:

  • Proven track record of creating static paid-social advertisements, ideally for DTC, e-commerce, or consumer brands.

  • A strong portfolio that specifically showcases actual advertising and performance creatives, rather than primarily branding, websites, or organic social content.

  • Demonstrated ability to produce multiple creative variations efficiently and consistently in a fast-paced production environment.

  • Solid understanding of direct-response advertising principles, including the critical role of hooks, visual hierarchy, compelling messaging, and scroll-stopping design.

  • Advanced hands-on proficiency with professional design tools such as Figma, Adobe Photoshop, and Adobe Illustrator.

  • Practical commercial experience utilizing AI image-generation tools as an integrated part of a creative production workflow.

  • Excellent visual judgment encompassing typography, composition, hierarchy, product presentation, image editing, and overall creative execution.

  • Ability to accurately interpret creative briefs and translate them into strong, independent design decisions during the execution phase.

  • Comfort and adaptability in an environment characterized by continuous creation, testing, and iteration of new creatives. Preferred Skills:

  • Practical commercial experience using AI tools such as Higgsfield, Midjourney, FLUX, Nano Banana/Gemini, Firefly, Krea, or similar platforms.

  • Experience creating advertising for specific DTC consumer categories such as beauty, health, supplements, wellness, or apparel.

  • Familiarity with key paid-media performance metrics (e.g., CTR, CPA, ROAS) and an understanding of how creative performance data informs design iteration.

  • Experience working with brands operating at significant paid-media scale.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "actual advertising and performance creatives" is crucial. Candidates should curate their portfolios to highlight case studies or examples that explicitly show measurable results or the iterative process driven by performance data.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

  • Demonstrate a substantial volume of static ad creatives designed for paid social platforms (e.g., Meta Ads).

  • Showcase a clear understanding of direct-response advertising principles and how they are applied visually.

  • Include examples of creative iteration and variations, illustrating the process of testing different hooks, messaging, and visual treatments.

  • Present case studies or examples that highlight the use of AI image-generation tools within the creative production workflow, detailing the benefits achieved (e.g., speed, variety).

  • Provide evidence of refinement of AI-generated assets through strong typography, composition, and image editing skills. Process Documentation:

  • Outline your approach to transforming creative briefs into multiple visual directions and concepts.

  • Describe your workflow for producing a high volume of test-ready creatives efficiently and consistently.

  • Explain how you integrate AI tools into your design process and the steps involved in refining AI outputs.

  • Detail your methods for collaborating with creative strategists and performance marketers to iterate on designs based on campaign data and feedback.

📝 Enhancement Note: The portfolio should not just be a collection of final assets but should tell a story about the candidate's process, particularly their ability to work with AI tools, iterate based on performance, and manage high-volume production for performance-driven campaigns.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level AI Graphic Designer with 2-5 years of experience in performance advertising, and considering the remote-first nature within Romania/Europe, a competitive salary range is estimated between €25,000 - €40,000 annually. This range is subject to variation based on the specific partner company's compensation structure, the candidate's exact experience, and portfolio strength.

Benefits:

  • Full-time position with a remote-first setup across Europe, offering flexibility and work-life balance.

  • Opportunity to work at the cutting edge of professional graphic design, AI image generation, and performance marketing.

  • High-volume creative environment providing continuous opportunities to experiment with and test new visual concepts.

  • Close collaboration with experienced creative strategy and performance marketing professionals, fostering learning and development.

  • Hands-on exposure to modern AI-powered creative production workflows and tools, enhancing technical expertise.

  • Significant ownership and autonomy over the static ad production process.

  • Direct influence on advertising performance through creative experimentation and data-driven iteration.

  • Fast-paced environment suited for designers who thrive on producing and refining work at speed.

  • Opportunity to develop specialized expertise in performance creative for DTC and e-commerce brands.

Working Hours: Approximately 40 hours per week, with flexibility inherent in a remote-first setup. The focus will be on meeting production targets and campaign deadlines rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: Salary estimation is based on general market data for graphic design roles with AI specialization in European markets, adjusted for a remote position within Romania. This is an estimate and the actual compensation will be determined by the hiring partner company.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the digital marketing and advertising technology sector, focusing on performance-driven creative solutions for consumer brands. This involves a dynamic interplay between creative execution, AI integration, and data analytics.

Company Size: While Jobgether facilitates the application process, the partner company's size is not explicitly stated. However, the description suggests a growth-oriented environment that values speed, experimentation, and measurable results, typical of agile startups or established agencies focused on performance marketing.

Founded: The founding date of the partner company is not provided. The emphasis on AI and performance marketing suggests a relatively modern operational focus, likely established to capitalize on current digital advertising trends.

Team Structure:

  • The role likely sits within a Creative or Marketing department, reporting to a Senior Creative Strategist or a Creative Lead.

  • Collaboration will be key, involving close partnerships with Performance Marketing Managers and potentially data analysts to interpret campaign results.

  • The team structure likely supports a high-velocity creative production model, with clear roles and responsibilities to ensure efficient output. Methodology:

  • Data-driven decision-making is central, with campaign performance metrics directly influencing creative iteration and strategy.

  • Agile methodologies are likely employed, allowing for rapid prototyping, testing, and adaptation of creative assets.

  • AI integration is a core methodology, used to augment human creativity and accelerate production cycles.

  • A strong emphasis on experimentation and learning from results is expected, fostering a culture of continuous improvement.

Company Website: The partner company's specific website is not directly linked, but the hiring process is managed through Jobgether, whose mission is to connect talent with opportunities.

📝 Enhancement Note: The partner company's culture is likely fast-paced, results-oriented, and technologically forward, with a strong emphasis on collaboration between creative and performance teams. Candidates should demonstrate an ability to thrive in such an environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level AI Graphic Designer. It requires a solid foundation in graphic design principles and practical experience in performance advertising, coupled with the ability to effectively integrate and utilize AI tools in a commercial setting. The role demands autonomy in production and a proactive approach to creative iteration based on performance data.

Reporting Structure: The AI Graphic Designer will likely report to a Senior Creative Strategist or a Creative Lead within the partner company's marketing or creative team. This structure allows for guidance on creative direction and strategy while maintaining a degree of independent execution.

Operations Impact: The primary impact of this role is directly on the performance of paid advertising campaigns. By creating effective, high-converting static ad creatives, the designer contributes to key business metrics such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS), thereby driving customer acquisition and revenue growth for the brands served.

Growth Opportunities:

  • Specialization in Performance Creative: Deepen expertise in creating ads specifically designed for direct-response marketing, understanding the nuances of various platforms and consumer behaviors.

  • AI Creative Development: Become a subject matter expert in leveraging AI for creative production, exploring new tools and techniques to push the boundaries of AI-assisted design.

  • Creative Strategy Contribution: As experience grows, potentially transition into a role with more strategic input, contributing to the ideation and development of overarching creative campaigns.

  • Team Leadership: With significant experience and demonstrated success, opportunities for leading design projects or mentoring junior designers may arise.

  • Cross-functional Skill Development: Gain deeper insights into performance marketing, analytics, and client management through close collaboration with specialized teams.

📝 Enhancement Note: The growth trajectory for this role leans towards specialization in performance creative and AI integration, offering a clear path for professionals looking to become experts in a high-demand niche within digital advertising.

🌐 Work Environment

Office Type: The role is described as "remote-first setup across Europe." This indicates a distributed workforce with no central physical office requirement for the designer.

Office Location(s): While the role is remote across Europe, the specific focus on Romania suggests that candidates based there will be prioritized or that there might be a primary operational hub or team presence in that region for administrative or collaboration purposes.

Workspace Context:

  • Flexibility: The remote-first nature provides significant flexibility in terms of work location and daily schedule, allowing for better work-life integration.

  • Technology Focus: The role necessitates a robust personal workspace equipped with reliable internet, a capable computer, and the necessary design software. Access to and proficiency with AI image generation tools is paramount.

  • Collaboration Tools: Expect to utilize digital collaboration platforms (e.g., Slack, Asana, Trello, Google Workspace) for communication, project management, and asset sharing.

Work Schedule: The standard expectation is around 40 hours per week. However, the remote-first setup and the nature of performance marketing campaigns often require flexibility to meet urgent deadlines or adapt to campaign performance fluctuations. Communication and availability during core European business hours may be expected for team collaboration.

📝 Enhancement Note: Candidates should be comfortable working independently and managing their own time effectively within a remote setting. Demonstrating strong communication skills and proactive engagement in virtual team environments will be key to success.

📄 Application & Portfolio Review Process

Interview Process:

  • Initial Screening (Jobgether AI): Your application will first be processed by Jobgether's AI system to assess core requirements and fit.

  • Hiring Partner Review: Shortlisted candidates will have their profiles and portfolios reviewed by the partner company's internal hiring team.

  • Technical Interview/Portfolio Review: Expect a session focused on your design skills, practical experience with AI tools, and a deep dive into your portfolio. Be prepared to discuss specific projects, your design process, and how you've used AI to achieve results.

  • Creative Challenge/Case Study: You may be given a design challenge or asked to present a case study demonstrating how you would approach a typical performance ad creative brief, including your strategy for iteration and optimization.

  • Team/Cultural Fit Interview: An opportunity to meet potential team members and discuss your working style, collaboration approach, and how you align with the company's culture.

  • Final Decision: Based on the cumulative assessment of your skills, experience, and cultural fit.

Portfolio Review Tips:

  • Curate for Performance: Prioritize examples that clearly demonstrate your ability to create static ads that drive measurable results. Include data points or context where possible.

  • Showcase AI Integration: Dedicate a section or specific projects to illustrate your practical application of AI image generation tools. Explain the workflow and the benefits achieved.

  • Highlight Iteration: Include examples of multiple variations of ads, explaining the rationale behind the changes and how performance data informed those decisions.

  • Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and clearly explains each project's objective, your role, the tools used, and the outcome.

  • Tailor to the Role: Emphasize experience relevant to DTC, e-commerce, and consumer brands, as mentioned in the job requirements.

Challenge Preparation:

  • Understand Performance Metrics: Be ready to discuss CTR, CPA, ROAS, and how creative elements impact these.

  • AI Tool Proficiency: Be prepared to talk about specific AI tools you've used, their strengths and weaknesses in a production context, and how you overcome their limitations.

  • Process Thinking: Articulate your workflow for high-volume production, including how you manage feedback and iterate rapidly.

  • Brand Alignment: Demonstrate an ability to quickly grasp a brand's identity and translate it into effective ad creative.

📝 Enhancement Note: The interview process heavily emphasizes practical application and portfolio demonstration. Candidates should prepare to not only show their work but also articulate the "why" and "how" behind their design decisions, especially concerning performance and AI integration.

🛠 Tools & Technology Stack

Primary Tools:

  • Professional Design Software: Advanced proficiency required in Figma, Adobe Photoshop, and Adobe Illustrator for creating, editing, and refining ad creatives.

  • AI Image Generation Tools: Practical commercial experience with platforms such as Midjourney, FLUX, Firefly, Krea, Higgsfield, Nano Banana/Gemini is highly advantageous. Understanding the nuances and capabilities of these tools for commercial application is key.

Analytics & Reporting:

  • Familiarity with paid-media performance metrics (CTR, CPA, ROAS) is essential. While not a primary analytics role, understanding how creative performance is measured and reported is critical for iteration.

  • Experience with or understanding of how creative performance data is tracked and analyzed within ad platforms (e.g., Meta Ads Manager). CRM & Automation:

  • Not explicitly mentioned as a primary requirement for this design role, but an understanding of how creative assets are managed and deployed within marketing automation or ad-serving platforms may be beneficial.

📝 Enhancement Note: Proficiency in both traditional design tools and emerging AI image generation technologies is a core requirement. Candidates should be prepared to discuss their experience and preferred workflows using these tools.

👥 Team Culture & Values

Operations Values:

  • Performance-Driven: A strong focus on achieving measurable results and contributing directly to campaign success through creative excellence.

  • Innovation & Experimentation: Embracing new technologies like AI and continuously testing new creative approaches to stay ahead.

  • Efficiency & Speed: Commitment to streamlined workflows and rapid production to meet the demands of high-volume advertising.

  • Collaboration: Working effectively with cross-functional teams (strategy, marketing) to achieve shared goals.

  • Adaptability: Willingness to iterate and evolve designs based on performance data and market feedback.

Collaboration Style:

  • Cross-functional Integration: The role requires close collaboration with Creative Strategists and Performance Marketers, necessitating clear communication and shared understanding of campaign objectives.

  • Feedback-Oriented: An open approach to receiving and incorporating feedback from stakeholders to refine creative output.

  • Agile Workflow: Adapting to fast-paced project cycles, involving quick turnarounds and iterative design processes.

  • Proactive Communication: Maintaining transparency about progress, challenges, and creative concepts in a remote environment.

📝 Enhancement Note: Candidates should align with a culture that values data-driven creativity, rapid iteration, and collaborative problem-solving in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

  • Maintaining Creative Quality at High Volume: Balancing the need for speed with the requirement for high-quality, effective creatives.

  • AI Tool Limitations & Evolution: Staying current with rapidly evolving AI technologies and effectively integrating their strengths while mitigating their weaknesses.

  • Interpreting Performance Data: Accurately translating campaign metrics into actionable design improvements.

  • Balancing AI and Human Creativity: Effectively combining AI-generated assets with human design expertise to create unique and compelling advertisements.

  • Remote Collaboration: Ensuring seamless communication and project alignment within a distributed team.

Learning & Development Opportunities:

  • Mastery of AI Creative Tools: Deep dive into advanced features and emerging AI platforms for creative production.

  • Performance Marketing Insights: Gain a deeper understanding of advertising analytics, audience segmentation, and conversion rate optimization strategies.

  • Creative Strategy Development: Contribute to the strategic planning of creative campaigns, moving beyond execution to ideation.

  • Industry Trends: Stay abreast of the latest trends in digital advertising, AI, and graphic design through continuous learning and professional development.

  • Portfolio Enhancement: Regularly update portfolio with successful campaigns and new skill demonstrations.

📝 Enhancement Note: The role presents a unique opportunity to specialize in a rapidly growing field at the intersection of AI and performance marketing, offering significant potential for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

  • "Describe your process for translating a creative brief for a performance ad campaign into multiple distinct visual concepts and hooks." (Prepare to walk through a specific example from your portfolio.)

  • "How do you approach iterating on ad creatives based on performance data like CTR and CPA? Can you provide an example?" (Focus on your data interpretation and design response.)

  • "What is your workflow for integrating AI image generation tools into a high-volume static ad production process? What are the key benefits and challenges you've encountered?" (Highlight practical experience and problem-solving.) Company & Culture Questions:

  • "What interests you about working with AI in graphic design for performance advertising?" (Connect your passion to the role's core function.)

  • "How do you ensure your creative output aligns with brand identity and direct-response objectives simultaneously?" (Showcase your understanding of balancing creative vision with commercial goals.)

  • "Describe your experience working in a fast-paced, remote, or distributed team environment." (Emphasize communication, self-management, and collaboration skills.) Portfolio Presentation Strategy:

  • Storytelling: For each portfolio piece, tell a story: the objective, your approach (including AI use), the challenges, and the results.

  • Quantify Impact: Whenever possible, use numbers (e.g., "increased CTR by X%", "produced Y variations in Z days") to demonstrate effectiveness.

  • AI Demonstration: Clearly articulate how AI was used, the specific tools, and the value it added. Show before/after refinement if applicable.

  • Concise Visuals: Use clear, high-quality visuals. Avoid overwhelming slides with too much text. Focus on the most impactful aspects of your work.

  • Be Ready for Q&A: Anticipate questions about your design choices, your process, and your understanding of performance marketing principles.

📝 Enhancement Note: Prepare to showcase your ability to blend artistic skill with analytical thinking and technological adoption. Your portfolio is your primary tool, so ensure it's polished, relevant, and tells a compelling story of your capabilities.

📌 Application Steps

To apply for this AI Graphic Designer - Performance Ads position:

  • Submit your application through the provided Jobgether link, ensuring all requested information is complete.

  • Portfolio Customization: Ensure your portfolio prominently features static ad creatives for performance campaigns and clearly demonstrates your experience with AI image generation tools and your iterative design process.

  • Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "AI Graphic Designer," "Performance Ads," "Figma," "Photoshop," "Midjourney," "direct-response advertising," and "DTC marketing." Quantify achievements where possible.

  • Interview Preparation: Practice discussing your portfolio pieces, your design workflow (especially with AI), and your understanding of performance marketing metrics. Prepare thoughtful questions for the hiring team.

  • Company Research: While specific partner company details are limited, research Jobgether's mission and how they utilize AI in their hiring process. Understand the general landscape of performance marketing and AI in creative production.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Requires proven experience in creating static paid-social advertisements for consumer brands and proficiency in professional design software. Candidates must demonstrate strong visual judgment and practical experience using AI image-generation tools within a production workflow.