AI Graphic Designer (Freelance)

📍 Job Overview

Job Title: AI Graphic Designer (Freelance)

Company: Social Discovery Group

Location: Belgrade, Serbia (Remote)

Job Type: CONTRACTOR

Category: Creative & Design / Marketing Operations

Date Posted: 2026-08-12

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive creative output for performance marketing campaigns across Meta, TikTok, and Google by designing engaging creatives and banners.

• Develop visually appealing landing pages and email templates, collaborating closely with development teams for seamless implementation.

• Leverage cutting-edge AI image-generation and workflow tools daily to enhance production speed, generate variations, and maintain style consistency.

• Adapt and scale creative concepts across various sizes, formats, and platforms, ensuring unwavering brand and visual consistency.

• Collaborate effectively within a remote, international team of designers, prompt engineers, and marketing professionals to deliver data-driven concepts.

📝 Enhancement Note: This role focuses on the intersection of graphic design and AI, specifically for performance marketing. The "AI Graphic Designer" title, combined with responsibilities like "performance creatives," "Meta, TikTok, Google," and "AI image-generation tools," indicates a need for candidates who can translate marketing objectives into visually compelling assets with AI assistance. The emphasis on "SLA mode" and "high-volume task flow" points towards a fast-paced, results-oriented environment common in digital marketing operations.

📈 Primary Responsibilities

• Design performance creatives and banners for paid acquisition campaigns on platforms including Meta, TikTok, and Google.

• Create landing page layouts and email marketing templates, preparing them for handover to development teams for implementation.

• Produce social media visuals and essential brand assets, strictly adhering to established brand guidelines.

• Utilize AI image-generation tools (e.g., Midjourney, Stable Diffusion) daily for rapid asset creation, variation generation, background work, and style-consistent adaptations.

• Efficiently adapt existing creative concepts to meet diverse size, format, and platform requirements while preserving visual and brand integrity.

• Collaborate with producers, requesters, and lead designers to clearly define task scope and align on creative direction.

• Incorporate feedback effectively and iterate on designs rapidly across multiple review cycles.

• Maintain consistent brand application across a high volume of design tasks in a fast-paced workflow.

• Deliver work within Service Level Agreements (SLAs), meeting predictable turnaround timelines for all creative assets.

• Apply basic performance awareness (e.g., CTR, CPA, Spend) to inform creative decision-making and optimize asset effectiveness.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design skills and modern AI-driven workflows. The emphasis on "performance creatives," "paid acquisition campaigns," and "basic performance awareness" suggests that this role is deeply integrated with marketing operations and performance metrics, requiring a designer who understands how visuals impact campaign success. The requirement to "use AI image-generation and workflow tools daily" and "apply basic performance awareness" indicates a strategic approach to design rather than purely aesthetic execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating graphic design fundamentals is paramount. Equivalent practical experience and a proven ability to execute complex design tasks will be considered.

Experience: 2-5 years of professional graphic design experience, with a significant focus on digital marketing assets and performance creatives. Practical experience with AI image-generation tools and a workflow-oriented approach are essential.

Required Skills:

• Strong foundation in graphic design principles: composition, typography, color theory, visual hierarchy, and layout.

• Proven ability to apply and maintain brand guidelines across high-volume static design projects.

• Expertise in designing for digital formats, including performance creatives, landing pages, newsletters, and ad creatives for platforms like Meta, TikTok, and Google.

• Proficiency in adapting and scaling design concepts across various sizes, formats, and platforms.

• Advanced proficiency in Figma, including auto-layout, components, and library management.

• Confident command of Adobe Photoshop and Adobe Illustrator for image manipulation and vector graphics.

• Practical, hands-on experience with AI image-generation tools such as Midjourney, Flux, ComfyUI, Stable Diffusion, NanoBanana, Imagen, or equivalent.

• Skill in prompt engineering and reference-based image generation for production-level output.

• Experience utilizing AI for production speed-ups, including generating variations, adaptations, upscaling, background work, and style transfer.

• Strong organizational skills for managing source files, adhering to naming conventions, and ensuring correct export formats.

• Ability to work effectively in an SLA (Service Level Agreement) mode with predictable and reliable turnaround timelines.

• Proficiency in Russian and English at a B2+ level. Preferred Skills:

• Familiarity with character/style consistency techniques using AI, such as LoRA, IP-Adapter, or ControlNet.

• Experience with workflow automation tools like Make or n8n, and Figma plugins that enhance productivity.

• Basic proficiency in Adobe After Effects for understanding motion design workflows and potential collaborations with adjacent teams.

• A systematic approach to templating and managing high-volume design tasks efficiently.

📝 Enhancement Note: The required skills emphasize a blend of traditional design software proficiency (Figma, Adobe Suite) and expertise in emerging AI design tools. The specific mention of AI techniques like LoRA, IP-Adapter, and ControlNet, alongside workflow automation tools, suggests the company is at the forefront of AI-driven creative production and seeks candidates who can contribute to optimizing these processes. The B2+ English and Russian proficiency requirements are critical for seamless communication within their international, remote team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing strong graphic design fundamentals, including composition, typography, and color theory.

• Examples of high-volume static design work that demonstrate consistent application of brand guidelines.

• Case studies or examples of digital marketing assets, specifically performance creatives, landing pages, and ad creatives for platforms like Meta, TikTok, and Google.

• Demonstrations of concept adaptation across multiple sizes, formats, and platforms.

• Evidence of proficiency in Figma, particularly in utilizing auto-layout, components, and libraries for efficient design systems.

• Examples that highlight the use of AI image-generation tools in the design process, showcasing variations, adaptations, or style consistency. Process Documentation:

• Provide examples of how you organize source files, implement naming conventions, and manage export formats for high-volume projects.

• Showcase your approach to working within SLA frameworks, demonstrating an understanding of predictable turnaround timelines and efficient workflow management.

• Include examples of how you have used AI tools to speed up production, such as generating variations, adapting assets, or creating backgrounds.

• If applicable, include examples of templating strategies or systematic approaches used for managing repetitive design tasks.

📝 Enhancement Note: For this role, the portfolio is critical for demonstrating not only design skill but also efficiency and adaptability. The emphasis on "high-volume," "SLA mode," and "AI for production speed-ups" means candidates should curate their portfolios to highlight projects that showcase these capabilities. Including specific examples of how AI was integrated into the workflow and how consistency was maintained across numerous assets will be key differentiators.

💵 Compensation & Benefits

Salary Range: As this is a freelance/contractor role, the specific pay rate will be discussed during the recruitment process. Given the required skills in AI-driven design, Figma, Adobe Suite, and performance marketing, and considering the Belgrade, Serbia location, a competitive freelance rate for a designer with 2-5 years of experience would typically range from $20 - $40 USD per hour, depending on demonstrated expertise and negotiation.

Benefits:

• Remote Opportunity: Full-time remote work arrangement.

• Vacation: 28 calendar days of paid vacation per year.

• Wellness Days: 7 wellness days per year for personal or household needs, separate from sick leave.

• Referral Bonuses: Bonuses up to $5,000 for successfully referring new hires.

• Professional Development: 50% reimbursement for professional training, international conferences, and meetings.

• English Lessons: Corporate discount available for English language courses.

• Health Benefits: Up to $1,000 gross per year compensation for health insurance or medical expenses, usable for self-purchase of insurance or direct medical fees for the employee and close relatives.

• Workplace Organization: Reimbursement of up to $1,000 gross every 3 years for home office setup or co-working space rental, to equip a productive workspace.

• Internal Gamified Gratitude System: Participate in a system to receive and exchange bonuses from colleagues for merchandise, team-building activities, or massage certificates.

Working Hours: This is a full-time role, typically expected to align with a standard 40-hour work week. While remote, adherence to SLA and predictable turnaround timelines suggests a need for consistent availability during core working hours, though specific scheduling flexibility may be available.

📝 Enhancement Note: The compensation is described as "initial pay level or pay range will be shared," indicating it's negotiable and dependent on the candidate's fit and experience. The listed benefits are substantial for a contract role, particularly the health and workplace reimbursement, suggesting the company invests in its remote talent. The salary estimate is based on typical freelance rates for graphic designers with AI and performance marketing skills in regions with a lower cost of living than Western Europe or North America, adjusted for the specific skills required.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Discovery and Online Connection Platforms. Social Discovery Group operates at the intersection of technology, social networking, and entertainment, focusing on building platforms that foster connection and combat loneliness. This industry is characterized by rapid innovation, data-driven decision-making, and a global user base.

Company Size: The description implies a significant, globally distributed team, with mentions of "international team of digital nomads" and "works remotely from all over the world." This suggests a company that operates at scale, likely with hundreds or thousands of employees, but fosters a flexible, distributed work environment.

Founded: While the founding year isn't explicitly stated, the company's emphasis on innovation, global impact, and being a "two-time ‘Great Place to Work’ winner" indicates a mature yet dynamic organization. The "Great Place to Work" awards (USA & Japan, 2024–2025) and FlexJobs recognition (Top-5 Company for Work-From-Anywhere Jobs, 2025) highlight a commitment to employee well-being and a forward-thinking work culture.

Team Structure:

• The creative team is described as "innovative and forward-thinking," working at the "intersection of creativity and technology."

• It includes a mix of roles such as designers, motion designers, prompt engineers, and marketing professionals, indicating a specialized, cross-functional approach to creative production.

• Collaboration is key, with designers working with "producers, requesters, and the lead designer."

• The team operates remotely, emphasizing asynchronous communication and strong self-management skills. Methodology:

• Data-Driven Concepts: The company leverages AI and data to inform creative strategies, aiming to "bring unique, data-driven concepts to life."

• AI-Integrated Workflows: AI is central to the creative process, used daily for "image-generation and workflow tools" to "speed up production."

• Performance-Oriented Design: Designs are created for "paid acquisition campaigns" and require "basic performance awareness (CTR, CPA, Spend)" to inform decisions.

• Agile and Iterative: The need to "take feedback and iterate quickly across multiple rounds" and "deliver work in SLA mode" points to agile methodologies and a focus on rapid execution.

Company Website: https://socialdiscoverygroup.com/

📝 Enhancement Note: Social Discovery Group positions itself as a leader in remote work and innovative technology, particularly in the social and dating app space. The company culture appears to value agility, data-driven decision-making, and empowering employees through remote work and professional development. The "Great Place to Work" awards are a strong indicator of a positive and supportive work environment, which is crucial for attracting and retaining talent in a competitive freelance market.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "AI Graphic Designer (Freelance)" with an expected experience level of 2-5 years. It's a hands-on, individual contributor role focused on execution within the creative and marketing operations function. The emphasis is on leveraging AI tools and design software to produce high-volume, performance-oriented creative assets efficiently.

Reporting Structure: The candidate will report to a Lead Designer and collaborate with producers and requesters. This indicates a clear, albeit lean, hierarchical structure within the creative team, designed to facilitate efficient task management and creative direction in a remote setting.

Operations Impact: The work of the AI Graphic Designer directly impacts the effectiveness of paid acquisition campaigns by creating compelling visuals that drive user acquisition (CTR, CPA). Their output is crucial for the company's growth strategy, as it fuels the marketing engine across key digital platforms. By optimizing creative assets through AI and performance awareness, the role contributes to improving campaign ROI and overall marketing efficiency.

Growth Opportunities:

• AI Skill Specialization: Deepen expertise in AI image generation, prompt engineering, and AI-assisted design workflows, becoming a subject matter expert in this rapidly evolving field.

• Performance Marketing Acumen: Develop a stronger understanding of performance marketing metrics and how creative design directly influences campaign success, potentially moving towards a Performance Creative Specialist role.

• Cross-Functional Collaboration: Gain exposure to other creative disciplines (motion design) and marketing functions, broadening understanding of the end-to-end marketing funnel.

• Process Optimization: Contribute to refining and improving the AI-driven design workflows within the team, taking on more responsibility for process innovation.

• Leadership Potential: For exceptional performers, opportunities may arise to mentor junior designers, lead specific creative projects, or transition into more senior creative roles within the organization.

📝 Enhancement Note: While this is a freelance role, the company offers significant growth potential by investing in professional development and recognizing employee contributions. The growth path here is less about traditional managerial promotions and more about specialization in high-demand areas like AI and performance marketing, and potentially taking on project leadership.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from anywhere. The company offers flexibility in workplace setup, whether it's a home office or a co-working space. They also provide reimbursement for workplace organization costs to ensure a comfortable and productive remote setup.

Office Location(s): While the role is remote, the company has a global presence, with employees working from various locations. Key remote locations mentioned include Belgrade (Serbia), Bangkok (Thailand), Tbilisi (Georgia), and Yerevan (Armenia). This suggests a distributed team structure that requires excellent asynchronous communication skills.

Workspace Context:

• Flexibility: Employees have the freedom to choose their work environment, promoting work-life balance and autonomy.

• Resource Support: The company provides financial support for creating an optimal remote workspace, acknowledging the importance of a dedicated and well-equipped area for productivity.

• Team Interaction: Despite being remote, there are opportunities for collaboration through digital channels. The "Internal gamified gratitude system" and team-building activities (mentioned in benefits) suggest efforts to foster connection within the distributed team.

Work Schedule: The role is full-time (40 hours/week), but the exact daily schedule may offer some flexibility, provided that SLA commitments and predictable turnaround times are met. This allows individuals to structure their day in a way that maximizes productivity while accommodating personal needs.

📝 Enhancement Note: The emphasis on a "fully remote" and "work-from-anywhere" culture, supported by tangible benefits like workplace reimbursement, indicates a company that genuinely embraces distributed work. Candidates should be comfortable with asynchronous communication and possess strong self-discipline to thrive in this environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your application, portfolio, and any initial screening questions to assess basic qualifications and cultural fit.

• Technical Assessment/Portfolio Review: A deeper dive into your portfolio, focusing on specific examples of AI integration, performance creative design, and proficiency with Figma and Adobe Suite. You may be asked to walk through your process for specific projects.

• Skills-Based Interview: Discussion around your experience with AI image generation tools, prompt engineering, and your approach to maintaining brand consistency and meeting SLAs. This might include scenario-based questions or a small design challenge.

• Team/Cultural Fit Interview: Conversation with the Lead Designer or a producer to assess collaboration style, communication skills, and alignment with the company's remote, agile, and data-driven culture.

• Offer & Onboarding: If successful, an offer will be extended, followed by the onboarding process for contract employees.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where AI tools were instrumental in accelerating production, generating variations, or achieving specific stylistic outcomes. Explain your prompt engineering process and any techniques used for consistency.

• Demonstrate Performance Focus: Select examples of creatives that were designed with performance in mind. If possible, include metrics or explain how your design decisions aimed to improve CTR or conversion rates.

• Showcase Figma Proficiency: Include examples that utilize auto-layout, components, and libraries. Demonstrate how you build efficient and scalable design systems.

• Emphasize Workflow & Consistency: Present projects that involved high volumes of assets or adaptations. Explain your methods for maintaining brand consistency and meeting deadlines in a fast-paced environment.

• Organized Presentation: Ensure your portfolio is well-organized, easy to navigate, and includes brief, impactful descriptions for each project, detailing your role and the tools/techniques used.

Challenge Preparation:

• AI Prompting Practice: Familiarize yourself with creating effective prompts for AI image generators, focusing on achieving specific styles, characters, or compositions relevant to performance marketing.

• Figma Workflow Practice: Be prepared to demonstrate your Figma skills, including complex layouts, component usage, and interactive prototyping if applicable.

• Scenario-Based Questions: Anticipate questions about how you would handle tight deadlines, manage feedback from multiple stakeholders, or troubleshoot issues with AI-generated assets.

• Understanding SLAs: Be ready to discuss your experience working with service level agreements and how you ensure reliable delivery within defined timelines.

📝 Enhancement Note: The application process for this role will heavily rely on the candidate's portfolio to demonstrate practical skills in AI-driven design, performance marketing assets, and efficient workflow management. Candidates should be prepared to articulate their process, justify their design choices, and showcase their technical proficiency with the specified tools.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, component-based design systems, auto-layout, and collaborative workflows. Proficiency expected for creating landing pages, email templates, and adapting assets.

• Adobe Photoshop: Critical for image manipulation, retouching, creating complex graphics, and preparing assets for various digital platforms.

• Adobe Illustrator: Necessary for creating vector graphics, logos, icons, and scalable illustrations required for brand assets and marketing materials.

AI & Generation Tools:

• AI Image Generation Platforms: Practical experience with tools like Midjourney, Flux, ComfyUI, Stable Diffusion, NanoBanana, Imagen, or equivalent is a core requirement.

• Prompt Engineering: The ability to craft effective prompts to guide AI image generation for specific creative outcomes.

• AI Consistency Techniques: Familiarity with methods like LoRA, IP-Adapter, and ControlNet for maintaining character or style consistency across AI-generated assets is a plus.

• AI for Production Speed-ups: Utilizing AI for variations, adaptations, upscaling, background generation, and style transfer to enhance efficiency.

Analytics & Reporting:

• While not a primary analytics role, a basic understanding of performance metrics like CTR (Click-Through Rate) and CPA (Cost Per Acquisition) is expected to inform creative decisions. CRM & Automation:

• Workflow Automation Tools: Familiarity with tools like Make or n8n, and relevant Figma plugins, is a plus for streamlining design workflows and inter-team communication.

📝 Enhancement Note: The technology stack is a blend of industry-standard design software and cutting-edge AI tools. Candidates must demonstrate proficiency in both traditional design tools and have practical experience with AI image generation, including advanced techniques for consistency and efficiency. The mention of workflow automation tools suggests a company that prioritizes process optimization.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: Embracing new technologies like AI and being flexible to adapt to evolving design trends and marketing strategies.

• Efficiency & Speed: A strong focus on delivering high-quality work quickly and consistently, as evidenced by the emphasis on SLAs and AI for production speed-ups.

• Data-Driven Creativity: Using performance metrics and insights to inform creative decisions, ensuring that design contributes directly to business objectives.

• Collaboration & Communication: Working effectively within a remote, international team, requiring clear, concise, and proactive communication.

• Quality & Brand Consistency: Maintaining high standards for design output and ensuring all assets adhere strictly to brand guidelines.

Collaboration Style:

• Remote & Asynchronous: The team operates primarily remotely, necessitating strong asynchronous communication skills through platforms like Slack, email, or project management tools.

• Cross-Functional: Designers collaborate closely with producers, requesters, prompt engineers, and marketing professionals, requiring the ability to understand and integrate different perspectives.

• Feedback-Oriented: A culture of providing and receiving feedback constructively to iterate and improve designs rapidly.

• Process-Aware: Emphasis on organized file management, naming conventions, and adhering to established workflows to ensure smooth operations.

📝 Enhancement Note: The company culture values a proactive, results-oriented approach, with a strong emphasis on leveraging technology for efficiency and innovation. For an AI Graphic Designer, this means being comfortable with rapid iteration, data-informed design choices, and effective communication within a distributed team.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining AI Consistency: Ensuring character and style consistency across a high volume of AI-generated assets can be technically challenging and requires deep understanding of AI tools.

• Rapid Iteration Demands: The fast-paced environment and demand for quick turnarounds can be demanding, requiring excellent time management and prioritization skills.

• Balancing AI Speed with Quality: Leveraging AI for speed without compromising on design quality and brand integrity is a continuous challenge.

• Adapting to Evolving AI Tech: The AI landscape changes rapidly, requiring continuous learning and adaptation to new tools and techniques.

Learning & Development Opportunities:

• Advanced AI Tool Training: Opportunities to explore and master more advanced AI image generation techniques, control mechanisms, and workflow automation.

• Performance Marketing Insights: Deepen understanding of how creative elements impact campaign performance, potentially leading to specialization in performance creative strategy.

• Cross-Disciplinary Exposure: Learning from motion designers and prompt engineers to broaden skill sets and understanding of the full creative production pipeline.

• Process Improvement Contributions: Opportunity to contribute to the refinement and optimization of the company's AI-driven design workflows.

📝 Enhancement Note: The role presents a unique opportunity to work at the cutting edge of AI in graphic design, which comes with inherent challenges but also significant potential for skill development and career advancement in a rapidly growing field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating consistent character designs using AI tools. What techniques have you found most effective?" (Focus on LoRA, IP-Adapter, ControlNet, or similar).

• "How do you balance the need for rapid creative iteration with maintaining brand guidelines and design quality?" (Highlight your workflow, feedback integration, and quality control measures).

• "Walk us through a performance creative you designed. What was the objective, what AI tools did you use, and how did your design aim to achieve the objective?" (Prepare a case study from your portfolio).

• "How would you approach adapting a creative concept across multiple platforms like Meta, TikTok, and Google, considering their different best practices and ad formats?" (Demonstrate understanding of platform-specific design needs). Company & Culture Questions:

• "What interests you about Social Discovery Group and our mission?" (Research the company's products and values).

• "How do you manage your workload and prioritize tasks in a remote, fast-paced environment with strict SLAs?" (Emphasize your organizational skills and time management strategies).

• "Describe your experience working with cross-functional teams. How do you ensure effective communication and collaboration, especially remotely?" (Highlight your communication and teamwork abilities). Portfolio Presentation Strategy:

• AI Integration Showcase: Dedicate a section of your presentation to projects where AI was central. Explain your prompt engineering, variation generation, and consistency techniques.

• Performance Creative Deep Dive: Select 1-2 strong performance creative examples. Detail the campaign goals, your design rationale, and how you used your skills (including AI) to meet those goals.

• Figma Workflow Demonstration: Briefly showcase how you use Figma features like auto-layout and components to build efficient and scalable designs.

• SLA Management Explanation: Be prepared to discuss your approach to meeting deadlines and managing high-volume tasks, perhaps by referencing a project where you successfully did so.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical AI skills, a strategic understanding of performance marketing design, and the ability to work efficiently in a remote, high-volume environment. Your portfolio is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this AI Graphic Designer (Freelance) position:

• Submit your application through the provided link on Breezy HR.

• Portfolio Customization: Curate your portfolio to prominently feature examples of AI-integrated designs, performance marketing creatives, and your proficiency with Figma and Adobe Suite. Clearly articulate your role and the tools used in each project.

• Resume Optimization: Tailor your resume to highlight experience with AI design tools, performance marketing campaigns, and working in fast-paced, remote environments. Use keywords from the job description such as "AI image generation," "Figma," "performance creatives," and "SLA."

• Interview Preparation: Practice articulating your design process, especially regarding AI workflows and performance-driven creativity. Be ready to discuss your experience with prompt engineering and maintaining brand consistency.

• Company Research: Familiarize yourself with Social Discovery Group's mission, products, and their commitment to remote work and AI innovation. Understand their position as a "Great Place to Work" and how your skills align with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.