AI Creative Designer (Growth & Performance)

📍 Job Overview

Job Title: AI Creative Designer (Growth & Performance)

Company: DiDi Global

Location: São Paulo, São Paulo, Brazil

Job Type: OTHER

Category: Creative Operations / Performance Marketing Design

Date Posted: May 08, 2026

Experience Level: 4+ Years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Drive creative innovation by leveraging Generative AI tools for high-volume, high-quality visual asset creation, focusing on speed and scalability in campaign execution.

• Develop and optimize static and motion design assets for owned digital channels (99 and 99Pay apps, in-app MKT emails) and in-app landing pages, with a continuous focus on performance metrics.

• Oversee the technical review and approval of media assets (internal and partner-generated) to ensure alignment with platform specifications and brand quality standards.

• Collaborate with global teams to enhance product interfaces and user flows, contributing to improved usability and overall user experience.

• Champion a culture of testing by analyzing asset performance and proposing A/B tests to iteratively improve campaign designs and drive growth.

📝 Enhancement Note: This role bridges creative design with performance marketing and AI integration, a niche but growing area within GTM operations. The emphasis on "Growth & Performance" and "AI Creative Designer" indicates a need for candidates who can not only design visually appealing assets but also understand how design impacts user behavior and conversion rates, a key aspect of performance-driven operations.

📈 Primary Responsibilities

• Utilize Generative AI tools (Midjourney, DALL-E, Stable Diffusion, Google Gemini) to analyze briefs, generate and refine visual elements, backgrounds, and complex graphics, optimizing for both speed and aesthetic quality.

• Design and produce static and motion graphics for owned digital properties, including the 99 and 99Pay mobile applications, in-app marketing emails, and in-app landing pages, with a clear objective of improving conversion rates and user engagement.

• Conduct thorough technical reviews of creative assets submitted by internal teams and external partners, ensuring compliance with technical specifications for various digital platforms and maintaining brand consistency and quality.

• Evaluate existing product interfaces and user journeys, providing data-informed recommendations for UX/UI improvements in collaboration with global product and design teams.

• Proactively analyze the performance of creative assets across different campaigns and channels, design and implement A/B tests to validate hypotheses and iterate on visual strategies for continuous improvement.

• Partner effectively with copywriters, campaign coordinators, and other stakeholders, presenting creative concepts, incorporating feedback, and ensuring alignment on campaign objectives and brand messaging.

📝 Enhancement Note: The responsibilities highlight a blend of traditional design skills with cutting-edge AI application and a strong focus on performance metrics. The "Gestão e Aprovação de Peças" (Management and Approval of Pieces) implies a need for rigorous quality control and understanding of technical delivery specifications for online advertising platforms, a critical function in performance marketing operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Advertising, or a related field is preferred, though extensive practical experience and a strong portfolio may be considered.

Experience: Minimum of 4 years of experience in digital design and/or creating digital assets, with a significant focus on in-app campaigns and performance-driven channels. Experience can be gained from agencies, in-house creative teams, technology companies, or as a freelancer.

Required Skills:

• Mastery of Adobe Creative Suite: Photoshop, Illustrator, and After Effects.

• Practical expertise in Generative AI tools for image creation, including prompt engineering and refinement for platforms such as Midjourney, DALL-E, Stable Diffusion, and Google Gemini.

• Proven ability to design high-performance static and motion graphics for digital platforms, with a strong understanding of conversion-focused design principles.

• Experience in reviewing and approving technical specifications for digital media assets across various platforms.

• Demonstrated ability to analyze campaign performance data and use insights to inform design decisions and propose A/B tests.

• Strong organizational skills, agility, and the capacity to articulate and defend creative ideas effectively.

Preferred Skills:

• Experience in developing prompts and contributing to AI platforms specifically for performance creative generation.

• Hands-on experience in video development utilizing AI tools.

• Advanced proficiency in English for effective communication with global teams.

• Familiarity with Figma for UI/UX design, HTML for web implementation, and Premiere for video editing.

• Demonstrated ability to conduct internal presentations and workshops on emerging creative technologies.

📝 Enhancement Note: The emphasis on "4+ years of experience" and specific AI tool proficiency suggests a mid-level to senior role. The requirement for a strong portfolio, especially one showcasing AI experience, is paramount. Candidates should be prepared to demonstrate how their design work has directly contributed to performance metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a robust visual repertoire demonstrating a strong aesthetic sense and creative output.

• Include examples of digital design work, particularly for in-app campaigns, mobile applications, and performance-driven marketing channels.

• Highlight any projects where Generative AI tools were used in the creative process, detailing the approach and outcomes.

Process Documentation:

• Detail your workflow for creating and iterating on digital assets, from brief analysis to final delivery, emphasizing efficiency and quality control.

• Explain your methodology for integrating Generative AI into a traditional design workflow, including prompt engineering, curation, and refinement stages.

• Describe your approach to analyzing performance data from digital campaigns and how this data informs design iterations and A/B testing strategies.

• Provide examples of how you have collaborated with cross-functional teams (e.g., copywriters, performance marketers, product managers) to achieve campaign objectives.

📝 Enhancement Note: For this role, a portfolio is not just about showcasing past work but also demonstrating a forward-thinking approach to creative processes, particularly with AI integration and performance optimization. Candidates should prepare to discuss their understanding of A/B testing methodologies and how they translate design decisions into tangible business results.

💵 Compensation & Benefits

Salary Range: For an AI Creative Designer with 4+ years of experience in São Paulo, Brazil, the estimated salary range is R$ 7,000 - R$ 12,000 per month. This range is based on industry benchmarks for creative roles with specialized AI skills and performance marketing focus in a major metropolitan area like São Paulo.

Benefits:

• Comprehensive health and dental insurance plans.

• Meal vouchers (Vale Refeição) and/or food vouchers (Vale Alimentação).

• Life insurance coverage.

• Opportunities for professional development, including access to training and workshops on AI and creative technologies.

• Potential for performance-based bonuses.

• Participation in company-wide events and team-building activities.

• Access to DiDi's global network and resources.

Working Hours: Standard full-time position, likely 40 hours per week. The hybrid model allows for 3 days in the office and 2 days remote, offering flexibility.

📝 Enhancement Note: Salary estimates are based on available market data for similar roles in São Paulo, considering the specialized AI skills and performance focus. Benefits are standard for large tech companies in Brazil, with a particular emphasis on professional development, aligning with the role's focus on new technologies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobility Technology / Ride-hailing / Fintech (99Pay) - DiDi Global operates at the intersection of technology, transportation, and financial services, with 99Pay being its fintech arm in Brazil. This context means the company values innovation, data-driven decision-making, and efficiency in its operations.

Company Size: DiDi Global is a large, multinational corporation with a significant global presence, indicating a structured environment with established processes but also opportunities for impact within specialized teams.

Founded: DiDi Global was founded in 2012. Its growth has been rapid, driven by technological innovation and strategic expansion into various markets, including its acquisition of 99 in Brazil. This history suggests a culture that is dynamic, growth-oriented, and adaptable.

Team Structure: The AI Creative Designer will be part of the 99Pay creative hub, specifically focusing on operations and performance campaigns. This implies a specialized, agile team working closely with marketing and product teams. The team likely comprises creative professionals, performance marketers, and potentially data analysts, fostering a collaborative environment focused on measurable results.

Methodology: The team emphasizes a data-driven approach to creative development, using AI for efficiency and scale while rigorously measuring performance through A/B testing and analytics. Collaboration with global teams suggests adherence to standardized processes and quality benchmarks, while local adaptation ensures relevance to the Brazilian market.

Company Website: www.didiglobal.com

📝 Enhancement Note: DiDi's commitment to AI technology and its "99Pay" brand in Brazil suggest a forward-thinking and digitally-savvy operational environment. The company's core values (customer value, data-driven, win-win collaboration, integrity, continuous improvement, diversity & inclusion) point towards a culture that rewards innovation, teamwork, and ethical practices.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "AI Creative Designer (Growth & Performance)," indicating a specialist level within the creative operations function. It requires a blend of advanced creative skills, technical proficiency in AI tools, and a performance-oriented mindset, bridging traditional creative roles with performance marketing operations.

Reporting Structure: The AI Creative Designer will likely report to a Creative Lead, Marketing Manager, or Head of Creative within the 99Pay hub. Collaboration will extend across marketing, product, and potentially data analytics teams, including interaction with global design and operations counterparts.

Operations Impact: The role directly impacts revenue and business growth by creating high-performing creative assets for marketing campaigns and in-app experiences. By leveraging AI for efficiency and A/B testing for optimization, the designer contributes to improved conversion rates, user acquisition, and customer engagement, which are critical operational KPIs for growth.

Growth Opportunities:

• Specialization: Deepen expertise in Generative AI for creative applications and performance marketing design, becoming a go-to specialist within the company.

• Leadership: Potentially transition into a Senior AI Creative Designer role, mentoring junior designers, leading creative projects, or taking on more strategic campaign responsibilities.

• Cross-functional Advancement: Develop a stronger understanding of performance marketing operations, UX/UI, and product strategy, opening doors to roles in Performance Marketing Management, Product Design, or Growth Operations.

• Global Exposure: Leverage the hybrid model and international team interactions to gain exposure to global best practices and potentially contribute to projects in other DiDi markets.

📝 Enhancement Note: The "Growth & Performance" aspect of the title signals a career path that moves beyond pure creative output towards measurable business impact. This is a key differentiator for operations-minded candidates who want to see their work directly influence business outcomes.

🌐 Work Environment

Office Type: Hybrid model, requiring the employee to be in the office 3 days per week. This suggests a modern office space designed to facilitate collaboration and innovation.

Office Location(s): The role is based at Av. Paulista, 2537 - Bela Vista, São Paulo - SP, a prime business district known for its accessibility and vibrant ecosystem of technology and creative companies. This location offers excellent public transportation links and proximity to amenities.

Workspace Context:

• The office environment is likely dynamic and collaborative, supporting the hybrid work model with adequate facilities for both in-person meetings and individual focused work.

• Access to cutting-edge design software, AI tools, and potentially high-performance computing resources for AI model interaction will be available.

• Opportunities for spontaneous collaboration with designers, marketers, and product specialists within the 99Pay hub are expected.

• The workspace will support a culture of innovation, encouraging experimentation with new creative technologies and design approaches.

Work Schedule: Standard full-time hours (approximately 40 hours/week) with the flexibility of a hybrid arrangement. This allows for focused work sessions at home and collaborative activities and team engagement at the office.

📝 Enhancement Note: The hybrid nature and prime São Paulo location indicate a company that values work-life balance while fostering a collaborative and technologically advanced work environment, crucial for attracting and retaining talent in specialized creative and operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements, particularly AI and performance design skills.

• Technical Interview: An in-depth discussion focusing on your technical proficiency in Adobe Creative Suite and Generative AI tools. Expect questions about prompt engineering, workflow optimization, and your creative process.

• Portfolio Presentation: A session where you present your portfolio, highlighting specific projects that demonstrate your ability to create high-performance visual assets, your experience with AI, and how your designs have driven measurable results. This is a critical stage to showcase your operations impact.

• Case Study/Challenge: You may be given a design challenge or a case study related to optimizing a campaign or creating assets for a specific scenario, testing your problem-solving skills, creative thinking, and ability to apply AI and performance principles.

• Team/Cultural Fit Interview: A conversation with potential team members and hiring managers to assess your collaboration style, communication skills, interest in technology, and alignment with DiDi's values and the 99Pay team's culture.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the requirements: AI usage, performance focus, digital/in-app design, and measurable results.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your creative process (especially AI integration), the solutions you implemented, and the quantifiable outcomes (e.g., increased CTR, conversion lift).

• Showcase AI Integration: If possible, include specific examples of how you used AI generative tools, detailing the prompts used, the iteration process, and how AI enhanced the final output or efficiency.

• Highlight Performance Impact: Quantify your contributions wherever possible. Use metrics, data points, and case study narratives to demonstrate how your design work directly contributed to growth and performance objectives.

• Visual Clarity: Ensure your portfolio is visually appealing, well-organized, and easy to navigate. Use high-quality mockups and clear explanations.

Challenge Preparation:

• Understand the Brief: If given a challenge, meticulously read and understand the objectives, target audience, and any constraints.

• Think Performance-First: Approach any design challenge with a performance mindset. How can the design drive action, optimize user flow, and achieve measurable goals?

• AI Integration: Consider how AI could be leveraged to accelerate or enhance the creation process or generate variations for testing.

• Structure Your Response: Prepare to present your approach and solution logically, outlining your thought process, design choices, and expected impact.

📝 Enhancement Note: The interview process emphasizes practical application and measurable results. Candidates should prepare to speak extensively about their portfolio, demonstrating not just creative talent but also a strategic understanding of how design contributes to business operations and growth.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (advanced), Illustrator (advanced), After Effects (advanced) - essential for creating and manipulating visual assets and motion graphics.

• Generative AI Platforms: Midjourney, DALL-E, Stable Diffusion, Google Gemini - critical for ideation, asset generation, and workflow optimization. Proficiency in prompt engineering is key.

• Figma: Preferred for UI/UX design and collaborative prototyping, especially for in-app interfaces and landing pages.

• Premiere Pro: Preferred for video editing, particularly if AI is used in video development.

Analytics & Reporting:

• Familiarity with A/B testing platforms and methodologies to analyze creative performance.

CRM & Automation:

• While not a direct CRM role, understanding how creative assets are deployed through marketing automation platforms and integrated into user journeys within CRM systems is beneficial.

• Understanding of content management systems (CMS) for in-app content deployment.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Generative AI tools is non-negotiable. The role requires a hands-on approach to design creation and optimization, with a strong emphasis on leveraging AI to enhance efficiency and creative output for performance-driven campaigns.

👥 Team Culture & Values

Operations Values:

• Customer Value: A commitment to creating engaging and effective visual experiences that resonate with users and drive desired actions within the 99 and 99Pay apps.

• Data-Driven: Decisions regarding creative design and A/B testing are informed by performance metrics and user data, ensuring that creative efforts are aligned with business objectives.

• Win-Win Collaboration: Working effectively with copywriters, performance marketers, product teams, and global stakeholders to achieve shared campaign goals, fostering a supportive and mutually beneficial working environment.

• Integrity: Maintaining high standards of quality, ethical representation, and transparency in all creative work and communications.

• Continuous Improvement: A proactive mindset towards learning new technologies (especially AI), refining design processes, and consistently seeking ways to enhance campaign performance and user experience.

• Diversity and Inclusion: Valuing diverse perspectives and contributing to an inclusive team environment where all team members feel respected and empowered.

Collaboration Style:

• Cross-functional Integration: Actively collaborating with marketing, product, and data teams to ensure creative assets are aligned with campaign strategies and product goals.

• Feedback-Driven: Open to constructive feedback from peers and stakeholders, using it to iterate on designs and improve outcomes.

• Knowledge Sharing: Willingness to share expertise on AI tools and creative techniques with the team, contributing to collective learning and development.

• Agile & Responsive: Ability to adapt quickly to changing campaign needs, market trends, and feedback, delivering high-quality work within tight deadlines.

📝 Enhancement Note: The company's stated values strongly influence the expected team culture. For this role, it means a blend of creative passion, technical curiosity, and a pragmatic, results-oriented approach to design within an operational framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Scale with Brand Integrity: Effectively using AI to generate high volumes of creative assets while ensuring they consistently meet brand quality standards and aesthetic guidelines.

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in Generative AI tools and techniques, and integrating new capabilities into the workflow efficiently.

• Data Interpretation for Design: Translating complex performance data and A/B test results into actionable design insights and iterations that genuinely improve outcomes.

• Cross-Cultural Collaboration: Working effectively with a global team, navigating potential differences in communication styles, design preferences, and operational processes.

Learning & Development Opportunities:

• AI Specialization: Deep dive into advanced prompt engineering, AI model fine-tuning, and emerging AI creative technologies.

• Performance Marketing Acumen: Develop a stronger understanding of growth marketing strategies, campaign management, and conversion rate optimization (CRO).

• Global Design Standards: Gain exposure to and contribute to international creative campaigns and design systems.

• Advanced Software Skills: Enhance proficiency in video editing (Premiere), UI/UX design (Figma), and potentially front-end development basics (HTML).

• Mentorship: Opportunities to learn from experienced creative leads, performance marketers, and potentially AI specialists within DiDi's global network.

📝 Enhancement Note: The role presents an exciting opportunity to be at the forefront of AI integration in creative operations. The challenges are inherent to working with new technologies and performance-driven environments, offering significant learning potential for ambitious professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used Generative AI to solve a creative challenge or improve efficiency in a design project. What was your process, and what were the results?" (Focus on prompt engineering, iteration, and impact.)

• "How do you approach designing for performance? Walk us through your process for creating an asset designed to drive a specific conversion goal." (Highlight A/B testing, data analysis, and user-centric design.)

Company & Culture Questions:

• "What interests you most about DiDi Global and the 99Pay brand, particularly concerning AI and growth initiatives?" (Showcase research and genuine interest.)

• "How do you see yourself contributing to our data-driven and collaborative team culture?" (Connect your work style to DiDi's values.)

Portfolio Presentation Strategy:

• Quantify Everything: For each project, clearly state the objective, your specific contribution, the tools used (especially AI), the challenges overcome, and the measurable business impact (e.g., X% increase in CTR, Y% lift in conversions).

• AI Workflow Demonstration: If possible, visually or verbally walk through how you used AI in a project – from initial prompts to final output. Explain the rationale behind your AI choices.

• Performance Mindset: Frame your design decisions through a performance lens. Explain why you made certain choices and how they were intended to drive specific user behaviors or campaign results.

• Conciseness and Clarity: Be prepared to present your key projects within a set timeframe, focusing on the most impactful aspects and outcomes.

📝 Enhancement Note: Interviewers will be looking for candidates who can articulate not just their creative talent but also their understanding of operations, performance metrics, and how AI can be strategically applied to achieve business objectives.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the provided link on the DiDi Global careers portal.

• Portfolio Customization: Tailor your resume and portfolio to prominently highlight your experience with Generative AI tools, performance marketing design, and quantifiable results. Ensure your portfolio clearly demonstrates your AI workflow and its impact.

• Resume Optimization: Integrate keywords from the job description such as "Generative AI," "Photoshop," "Illustrator," "After Effects," "Prompt Engineering," "Performance Design," "A/B Testing," and "Digital Assets." Focus on achievements rather than just responsibilities.

• Interview Preparation: Practice articulating your creative process, AI integration strategies, and how your designs have contributed to business growth. Prepare to walk through specific portfolio examples that showcase your impact.

• Company Research: Familiarize yourself with DiDi Global's mission, the 99Pay brand, and their recent marketing initiatives. Understand their commitment to AI and data-driven growth strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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