AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: Grupo PROEDUCA

Location: Pozuelo de Alarcón, Community of Madrid, Spain

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / Digital Design

Date Posted: 2026-08-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design and optimization of digital creatives for Paid Media and Social Ads campaigns, directly impacting customer acquisition and brand visibility.

• Develop and maintain scalable design systems within Figma, ensuring brand consistency and efficient production across multiple digital channels and brands.

• Integrate cutting-edge generative AI tools and automation techniques to enhance creative ideation, production efficiency, and overall campaign performance.

• Collaborate closely with the Paid Media and Digital Product teams to align creative strategies with business objectives and drive continuous improvement in design workflows.

• Adapt creative assets for diverse platforms including Meta, TikTok, LinkedIn, Google Display, and YouTube, understanding platform-specific best practices and ad formats.

📝 Enhancement Note: This role is positioned at the intersection of creative design, digital marketing operations, and emerging AI technologies. The emphasis on "Paid Media," "Digital Product," and "automation of processes" suggests a strong focus on performance-driven creative, requiring a blend of aesthetic sensibility and analytical thinking. The company's commitment to innovation through AI and automation is a key differentiator for this role.

📈 Primary Responsibilities

• Design visually compelling and effective digital creatives for Paid Media and Social Ads campaigns, ensuring alignment with brand guidelines and campaign objectives.

• Develop and meticulously manage design systems in Figma, utilizing components, variants, and auto-layouts to ensure scalability and maintainability.

• Produce high-volume creative assets for social media platforms, adapting them to various formats and specifications required by Meta, TikTok, LinkedIn, Google Display, YouTube, and others.

• Proactively explore, test, and implement generative AI tools (e.g., Midjourney, Adobe Firefly) for creative ideation, asset generation, and workflow enhancement.

• Leverage plugins and automation tools within Figma and the Adobe suite to streamline design processes, reduce manual effort, and accelerate production cycles.

• Identify and propose opportunities for workflow optimization within the design team, contributing to greater efficiency and effectiveness.

• Stay abreast of the latest digital design trends, social media formats, and best practices in performance marketing to ensure creative output remains relevant and impactful.

• Collaborate with cross-functional teams, including marketing, product, and data analysts, to gather insights and inform creative strategy.

• Maintain and update design libraries and documentation to support the wider team and ensure consistent application of design standards.

📝 Enhancement Note: The responsibilities highlight a need for both tactical execution (designing ads) and strategic development (design systems, AI integration). The emphasis on "large volumes of creatives" and "scalability" points to a need for process-oriented thinking and proficiency in automation.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Digital Design, Digital Marketing, Audiovisual Communication, or a closely related field.

Experience: A minimum of 2-5 years of experience in digital design, with a significant portion focused on performance marketing or digital advertising.

Required Skills:

• Advanced proficiency in Figma for UI/UX design, component-based design systems, variants, and auto-layouts.

• Strong visual design skills, including excellent command of composition, typography, color theory, and visual hierarchy.

• Proven experience designing digital creatives for performance marketing campaigns, social media advertising, or other digital channels.

• Solid understanding of current trends and effective formats for social media platforms.

• Ability to adapt design concepts and execute them across various digital platforms and brand identities.

• Familiarity with the Adobe Creative Suite (Photoshop, Illustrator) for supplementary design tasks.

• Demonstrated interest or practical experience with generative AI tools for creative applications (e.g., Midjourney, Adobe Firefly, Freepik, Magnific).

• Experience utilizing AI tools like ChatGPT for creative ideation, content generation, or process documentation.

• A proactive mindset focused on innovation, automation, and continuous process improvement. Preferred Skills:

• A minimum of two years of experience specifically in digital marketing focused on customer acquisition or performance marketing.

• In-depth knowledge of advertising formats and best practices for Meta (Facebook/Instagram), TikTok, LinkedIn, YouTube, and Google Display.

• Experience in building and managing design systems for high-volume creative production.

• Familiarity with no-code tools, automation workflows, or integrating design processes with data sources.

• Demonstrated ability to document design processes and best practices clearly and effectively.

• Experience working with multiple distinct brands or business lines, understanding brand differentiation.

📝 Enhancement Note: The "Preferred Skills" section strongly indicates that candidates with direct experience in performance marketing, large-scale creative production, and AI integration will have a significant advantage. The ability to document processes is also a key differentiator, suggesting a need for structured communication and operational discipline.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 projects demonstrating expertise in digital creative design for performance marketing or social media advertising campaigns.

• Include examples of scalable design systems, highlighting the use of components, variants, and auto-layouts within Figma.

• Present case studies that illustrate the application of AI generative tools in the creative process, detailing the tools used and the impact on ideation or production.

• Demonstrate a strong understanding of visual hierarchy, typography, and color theory as applied to conversion-focused designs.

• Feature examples of creative adaptation across different platforms (e.g., Meta, TikTok, Google Display) and formats. Process Documentation:

• Provide examples of documented design workflows or process improvements, showcasing your ability to identify inefficiencies and implement solutions.

• Include any instances where you have contributed to or maintained design system documentation, style guides, or best practice repositories.

• Showcase how you have leveraged automation or AI tools to optimize specific design tasks or production cycles, with clear explanations of the process.

📝 Enhancement Note: The portfolio is crucial for this role. It should not only display aesthetic capabilities but also demonstrate a systematic approach to design, proficiency with Figma, and practical application of AI and automation. Evidence of process optimization and documentation will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level AI Creative Designer in Spain, with 2-5 years of experience, the estimated annual salary range is €28,000 - €40,000 gross. This range accounts for the specialized skills in Figma, AI, and performance marketing, as well as the hybrid work model and location in Pozuelo de Alarcón.

Benefits:

• Stable employment contract.

• Hybrid work model with flexibility.

• Flexible compensation plan including:

  • Medical insurance.
  • Gourmet card.
  • Childcare vouchers.
  • Transport vouchers.

• Generous paid time off: 26 days of vacation plus 4 personal days.

• Significant educational discounts: Up to 80% off the educational offerings from UNIR and other Grupo PROEDUCA brands.

Working Hours: Full-time. Monday to Thursday from 9:00 to 18:15, and Friday from 9:00 to 14:00. Includes 1 hour of flexible time for entry or exit each day.

📝 Enhancement Note: Salary estimation is based on average data for similar roles in the Community of Madrid, considering the specified experience level and the advanced technical skills required. The benefits package is comprehensive, with a strong emphasis on employee well-being and professional development through educational discounts.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech) and Digital Services. Grupo PROEDUCA is a leading educational group with a significant presence in Europe and Latin America, operating brands such as UNIR, Newman, DKS, and MIU. This industry context implies a fast-paced, innovation-driven environment focused on digital transformation and scalable learning solutions.

Company Size: Large Enterprise (likely 1,000+ employees based on the description of a group with European and Latin American presence). This size suggests established processes, dedicated departments, and opportunities for specialization within operations.

Founded: The company's founding date is not explicitly stated, but its growth across continents indicates a mature and well-established organization.

Team Structure:

• The AI Creative Designer will join the "Paid Media Design" team within the "Digital Product" area. This structure suggests a specialized creative function embedded within a product-focused department, implying close collaboration with product managers, performance marketers, and potentially UX/UI designers.

• The team likely comprises designers with varying specializations, potentially including performance creatives, brand creatives, and now, AI-focused designers.

• Collaboration with the broader marketing and digital product teams across different brands within Grupo PROEDUCA is expected. Methodology:

• Data-Driven Design: The emphasis on "Paid Media," "performance marketing," and "results" indicates a strong reliance on data analytics to inform creative decisions and measure campaign success.

• Process Optimization & Automation: The explicit mention of "automation of processes," "scalable design systems," and "AI generative tools" points to a methodical approach to improving efficiency and output.

• Innovation & Continuous Improvement: The search for individuals with a "mindset oriented towards continuous improvement" and an "interest in AI" suggests a culture that embraces experimentation and technological advancement.

Company Website: https://trabajaconnosotros.unir.net (Application portal) / https://www.grupoproeduca.com (Group information)

📝 Enhancement Note: Grupo PROEDUCA's established presence and diverse brand portfolio suggest a stable yet dynamic work environment. The integration of AI and automation within the design process is a key cultural and operational driver, indicating a forward-thinking organization that values efficiency and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level. It requires a solid foundation in design principles and tools, coupled with practical experience in digital advertising and a growing proficiency in AI applications. The responsibilities involve both execution and contributing to system development and process improvement, bridging the gap between junior execution and senior strategic roles.

Reporting Structure: The AI Creative Designer will report to a manager or lead within the Paid Media Design team, likely part of the broader Digital Product area. This structure facilitates focused development within performance creative and AI integration, with potential for broader exposure to product strategy.

Operations Impact: The role directly impacts the effectiveness of customer acquisition campaigns by creating high-performing digital assets. By optimizing creative production through design systems and AI, the role contributes to increased marketing efficiency, reduced cost per acquisition, and ultimately, revenue growth for the group's various brands.

Growth Opportunities:

• Specialization in AI & Automation: Develop deep expertise in applying generative AI and automation tools to creative workflows, becoming a go-to specialist in this rapidly evolving field.

• Design System Leadership: Grow into a role responsible for architecting and managing design systems for multiple brands, influencing brand consistency and scalability across the group.

• Performance Marketing Strategy: Gain deeper insights into performance marketing strategies, contributing more strategically to campaign planning and creative concept development.

• Cross-Brand Collaboration: Expand experience by working on creative strategies for a diverse portfolio of educational brands, understanding different market segments and value propositions.

• Team Lead Potential: With demonstrated leadership in process improvement and team collaboration, there's potential to move into a senior designer or team lead position within the design or digital product teams.

📝 Enhancement Note: The role offers a unique opportunity to gain specialized experience at the forefront of AI in creative design within a large, established EdTech group. Growth paths are clearly defined towards specialization, strategic contribution, and leadership.

🌐 Work Environment

Office Type: Hybrid model. The role is based in Pozuelo de Alarcón, Madrid, with an initial 3-month period of 100% in-office presence for onboarding. Post-onboarding, a hybrid arrangement allows for a balance between in-office collaboration and remote work.

Office Location(s): The primary office is located at C. de García Martín, 21, Pozuelo de Alarcón, Madrid, Spain (28224), noted as being a 3-minute walk from the Pozuelo train station, ensuring good accessibility via public transport.

Workspace Context:

• Collaborative Environment: The initial full-time in-office period suggests an emphasis on team integration, hands-on training, and building working relationships. Post-onboarding, the hybrid model allows for structured in-office days likely focused on collaborative sessions, team meetings, and brainstorming.

• Operations Tools & Technology: The workspace will be equipped with industry-standard design software and hardware, including advanced workstations capable of running Figma, Adobe Creative Suite, and AI tools. Access to high-speed internet and collaborative platforms is standard.

• Team Interaction: Opportunities for direct interaction with the Paid Media Design team, Digital Product managers, and potentially performance marketing specialists will be frequent, fostering knowledge exchange and project alignment.

Work Schedule: The schedule offers a degree of flexibility within a full-time framework, with a 1-hour window for daily entry/exit, accommodating personal needs while ensuring core working hours are met for team collaboration and project deadlines.

📝 Enhancement Note: The hybrid model with an initial intensive onboarding period is designed to facilitate rapid integration and skill transfer. The office location's proximity to public transport is a practical advantage for commuting professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications, experience, and alignment with the role's technical and creative requirements.

• Technical/Creative Interview: A discussion with members of the Paid Media Design or Digital Product team. This will likely involve a deep dive into your portfolio, focusing on your experience with Figma, design systems, performance creative, and AI tools. Expect scenario-based questions and discussions about your design process.

• Portfolio Presentation/Challenge: You may be asked to present a specific project from your portfolio or complete a small design challenge. This is an opportunity to showcase your problem-solving skills, creative thinking, and ability to articulate your design rationale. The focus will be on how you approach a brief, your process, and your results.

• Cultural Fit & Final Interview: An interview with a hiring manager or senior leader to assess your cultural fit, communication skills, and understanding of Grupo PROEDUCA's mission. This stage may also involve discussing career aspirations and long-term potential.

Portfolio Review Tips:

• Highlight AI & Automation: Clearly showcase projects where you've integrated AI tools or implemented automation to improve design efficiency or output. Detail the tools used, the problem solved, and the quantifiable results.

• Figma Proficiency: Ensure your portfolio demonstrates mastery of Figma, including complex auto-layouts, component libraries, and variant usage. If possible, include a link to interactive Figma prototypes.

• Performance Metrics: For performance marketing creatives, include any available data on campaign performance (e.g., CTR, conversion rates) that your designs contributed to. Quantify your impact.

• Design System Examples: Present clear examples of design systems you've developed or contributed to, explaining the structure, benefits, and how they enable scalability.

• Storytelling: For each project, tell a compelling story: the brief, your approach, the challenges, the solutions, and the outcomes. Focus on the "why" behind your design decisions.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge provided. Clarify objectives, target audience, and constraints.

• Process-Oriented Approach: Demonstrate a structured approach to the challenge, outlining your steps from ideation to final execution.

• AI/Automation Integration: If applicable, think about how AI or automation could be applied to the challenge, even if it's just conceptual.

• Concise Presentation: Be prepared to present your solution clearly and concisely, focusing on key design decisions and their rationale.

📝 Enhancement Note: The interview process emphasizes practical application and demonstrable skills. A strong portfolio that explicitly addresses the AI and automation requirements, alongside core design competencies, will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX, design systems, component creation, variants, auto-layouts, and collaborative workflows. Advanced proficiency is mandatory.

• Adobe Creative Suite: Essential for image editing, vector graphics, and potentially video/motion graphics (Photoshop, Illustrator, possibly After Effects).

• Generative AI Platforms: Midjourney, Adobe Firefly, Freepik, Magnific (for image generation and ideation).

• AI Content Tools: ChatGPT (for ideation, copywriting assistance, documentation, and process scripting).

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Meta Ads Manager insights, TikTok Ads Manager) to understand creative performance metrics like Click-Through Rate (CTR), Conversion Rates, and Cost Per Acquisition (CPA).

• Experience interpreting data to inform creative iterations and optimizations. CRM & Automation:

• While not a primary CRM role, understanding how creative assets integrate into marketing automation platforms and CRM workflows is beneficial.

• Experience with plugins and tools that facilitate automation within Figma or across design and marketing platforms.

• Potential exposure to no-code tools for workflow integration.

📝 Enhancement Note: Proficiency in Figma and generative AI tools is paramount. The role requires the candidate to be comfortable with a technology stack that blends traditional design software with cutting-edge AI applications, emphasizing efficiency and data-informed creativity.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A strong emphasis on embracing new technologies like AI and automation to push creative boundaries and improve operational efficiency. Expect a culture that encourages experimentation.

• Data-Driven Decision Making: Creativity is guided by performance data. Designs are expected to be not only aesthetically pleasing but also effective in driving measurable results (e.g., conversions, engagement).

• Efficiency & Scalability: A commitment to developing processes and systems (like design systems) that allow for high-volume, efficient production without compromising quality.

• Collaboration & Continuous Learning: A team environment where knowledge sharing is encouraged, and individuals are motivated to stay updated on industry trends and new tools.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with performance marketers, digital product managers, and potentially other designers and brand specialists across Grupo PROEDUCA.

• Feedback-Driven: An open culture for providing and receiving constructive feedback on creative work and processes to foster continuous improvement.

• Agile & Iterative: A dynamic approach to campaign creative, involving rapid iteration based on performance data and evolving market trends.

📝 Enhancement Note: The culture values a blend of creative flair and operational discipline. Candidates who are proactive, adaptable, and eager to leverage technology for efficiency will thrive in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the fast-changing advancements in generative AI tools and identifying the most effective and ethical applications for creative production.

• Balancing AI-Generated Content with Brand Identity: Ensuring that AI-assisted creatives maintain brand consistency and quality while leveraging the speed and novelty of AI outputs.

• High-Volume Production Demands: Managing the pressure of producing a large quantity of diverse creative assets across multiple brands and platforms efficiently.

• Integrating New Tools into Existing Workflows: Successfully implementing and optimizing new AI and automation tools within established design processes and team workflows.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in prompt engineering, AI tool integration, and ethical AI use in creative fields through dedicated training and project work.

• Advanced Design System Development: Opportunities to lead the creation and evolution of complex design systems for a leading EdTech group.

• Performance Marketing Insights: Gain a strong understanding of digital advertising strategies, campaign optimization techniques, and data analysis relevant to creative performance.

• Cross-Brand Experience: Develop a broad understanding of diverse market segments and brand strategies within the education sector.

📝 Enhancement Note: The challenges presented are inherent to working at the cutting edge of AI in creative roles. The company's commitment to innovation suggests that learning and development in these areas will be actively supported.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve a creative project's efficiency or outcome. What was your process, and what were the results?" (Focus on quantifiable impact and specific tools used).

• "How would you approach building a scalable design system in Figma for a new brand within our portfolio? What key components would you prioritize?" (Demonstrate understanding of Figma's capabilities and systematic design).

• "Imagine a campaign is underperforming. How would you use design principles and data to iterate on creative assets to improve performance?" (Showcase analytical and problem-solving skills applied to creative). Company & Culture Questions:

• "What excites you about the intersection of AI and creative design, particularly within the EdTech industry?" (Connect your passion with the company's mission and innovation focus).

• "How do you stay updated on the latest design trends, AI advancements, and digital marketing best practices?" (Highlight your commitment to continuous learning).

• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration with your team when working remotely?" (Address communication and collaboration strategies). Portfolio Presentation Strategy:

• Structure your presentation logically: Start with an overview of Grupo PROEDUCA and the role, then walk through 2-3 key projects.

• For each project: Clearly state the objective, your role, the tools used (especially Figma and AI), your process, the challenges faced, and the measurable results achieved.

• Emphasize AI/Automation: Dedicate specific slides or talking points to projects where AI or automation played a significant role. Explain the "before and after" of your intervention.

• Showcase Figma Skills: If possible, briefly demonstrate live Figma features or share interactive prototypes to highlight your technical proficiency.

• Be ready for questions: Anticipate questions about your design choices, workflow optimization ideas, and how you would approach specific challenges mentioned in the job description.

📝 Enhancement Note: Prepare to articulate your understanding of performance marketing, your proficiency with Figma and AI tools, and your ability to contribute to scalable design solutions. Demonstrating a proactive, data-informed, and innovative approach will be key.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the provided link on the Grupo PROEDUCA careers portal.

• Portfolio Customization: Tailor your portfolio to prominently feature projects showcasing your expertise in Figma, scalable design systems, performance marketing creatives, and practical applications of AI generative tools. Ensure clear documentation of your process and any quantifiable results.

• Resume Optimization: Highlight keywords relevant to AI, generative AI, Figma, design systems, performance marketing, and digital advertising. Quantify your achievements wherever possible, focusing on efficiency gains or campaign improvements.

• Interview Preparation: Practice articulating your design process, your experience with AI tools, and how you contribute to optimizing creative workflows. Be ready to present specific projects from your portfolio and discuss your approach to hypothetical challenges.

• Company Research: Familiarize yourself with Grupo PROEDUCA's brands (UNIR, Newman, etc.) and their digital presence. Understand their educational offerings and target audiences to better align your application and interview responses with their business objectives and innovation focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.