AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Remote - Global, Central & Eastern Europe (with hiring restricted to Europe)

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-11T10:57:15

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is focused on the advanced application of Generative AI for visual content creation within a performance marketing context, emphasizing direct impact on conversion rates and campaign optimization.

• The AI Creative Designer will be instrumental in producing high-fidelity, photorealistic visual assets, including human imagery and lifestyle scenes, leveraging modern AI tools and traditional design pipelines.

• A key aspect of the role involves the iterative refinement of creative assets based on performance data and A/B testing, directly contributing to the scaling and profitability of customer acquisition solutions.

• This position requires a proactive individual who can not only execute creative tasks but also research, test, and integrate new AI technologies to enhance output quality and efficiency within a structured production workflow.

📝 Enhancement Note: The job title "AI Creative Designer" and the description's emphasis on "producing high-quality visual creatives with the primary goal of improving conversion rates," "performance marketing campaigns," and "AI-driven analytics" strongly indicate this role is deeply embedded within a Go-To-Market (GTM) operations function, specifically within the creative and performance marketing arms. The focus on data-driven iteration and A/B testing aligns perfectly with Revenue Operations (RevOps) and Sales Operations (SalesOps) principles of optimizing customer acquisition funnels.

📈 Primary Responsibilities

• Generate high-quality, photorealistic AI visuals for performance marketing campaigns across paid media channels (Facebook, Instagram, YouTube, Google) and landing pages, ensuring alignment with client product specifications and brand guidelines.

• Utilize AI image generation platforms (e.g., Midjourney, Runway, Figma Weave) and traditional design software (Figma, Adobe Creative Suite) to create, enhance, retouch, and extend source materials from photo shoots.

• Develop multiple creative variations and explore diverse visual angles, hooks, and formats to support extensive A/B testing and optimize Click-Through Rates (CTR) and conversion rates.

• Collaborate closely with performance marketers, copywriters, and media production teams, providing visual input during concept development and ensuring creative assets effectively support messaging and funnel logic.

• Actively research, test, and integrate emerging AI tools and techniques to continuously improve visual output quality, realism, and production efficiency within the team's MarTech stack.

• Ensure all generated assets meet stringent quality and realism standards, addressing common AI artifacts and inconsistencies to maintain a high visual fidelity.

• Document all tasks and project progress clearly within ClickUp, adhering to team standards for workflow management and accountability.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and data-informed optimization, typical of a performance-focused design role within a GTM context. The explicit mention of "performance marketing," "conversion rates," "A/B testing," and "paid media channels" positions this role as a critical contributor to the efficiency and effectiveness of customer acquisition funnels, a key concern for Revenue Operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles is essential. Candidates with degrees in Graphic Design, Digital Media, Fine Arts, or related fields will likely possess the relevant aesthetic understanding.

Experience:

• A minimum of 2+ years in design, visual content creation, or creative digital marketing is required.

Required Skills:

• AI Image Generation Platforms: Proven proficiency with tools such as Midjourney, Runway, Higgsfield, Freepik, Figma Weave, or similar generative AI visual tools.

• Traditional Design Software: Cross-platform proficiency, including experience integrating AI outputs with traditional design workflows using Figma and/or the Adobe Creative Suite (Photoshop, Illustrator).

• Visual Design Principles: Strong understanding of composition, lighting, color theory, typography, photorealism, and human anatomy.

• Performance Marketing Acumen: Basic understanding of performance marketing fundamentals, including CTR, hook development, and the creation of conversion-focused creative assets.

• Iterative Design: Ability to quickly iterate on visual concepts and generate multiple creative variations based on performance data and feedback.

• Quality Assurance: Keen attention to detail for ensuring high visual quality and realism in AI-generated content, including the ability to identify and rectify common AI artifacts.

• Proactiveness & Problem-Solving: A proactive mindset, demonstrated by suggesting improvements and actively seeking solutions to creative challenges, rather than solely executing predefined tasks.

• Communication & Collaboration: Clear communication skills and a collaborative spirit to work effectively with cross-functional teams.

• Portfolio: A strong portfolio showcasing AI-generated visuals with demonstrated quality and a high-end visual sensibility.

• English Proficiency: Upper-intermediate English (B2) or higher, for effective communication within a global team.

Preferred Skills:

• Video Production Workflow Understanding: Basic knowledge of how static visuals can be translated into video production pipelines.

• High-CPA Vertical Experience: Experience producing creative assets for verticals with high Customer Acquisition Cost (CAC), such as home services, insurance, or finance.

• Adaptability: Comfort working in a fast-paced, dynamic environment with evolving priorities and technologies.

📝 Enhancement Note: The emphasis on "performance marketing basics (CTR, hooks, conversion-focused creative)" and the "understanding of how visual content impacts campaign performance" directly links this role to GTM operations and the optimization of customer acquisition funnels. The requirement for a portfolio demonstrating "AI-generated visuals" and "high-end visual sensibility" is critical for GTM roles that rely on compelling creative to drive engagement and conversions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated AI Proficiency: A curated selection of AI-generated visuals that clearly showcases expertise with specific AI tools and platforms mentioned (Midjourney, Runway, Figma Weave, etc.). This should highlight versatility in generating different types of imagery (human, lifestyle, product).

• Performance-Oriented Case Studies: Include 1-2 case studies that detail the process of creating visuals for a performance marketing campaign. These should outline the initial brief, the iterative design process driven by feedback or data, and the final output, ideally with quantifiable results (even if hypothetical or anonymized).

• Integration Examples: Showcase how AI outputs have been integrated into traditional design workflows (Figma, Adobe Suite), demonstrating a practical understanding of asset preparation for campaign deployment.

• Quality & Realism Showcase: Specific examples that highlight the ability to achieve photorealism, manage lighting, composition, and anatomy, and overcome common AI-generated artifacts.

Process Documentation:

• Workflow Design: Candidates should be prepared to discuss their personal workflow for AI image generation, from prompt engineering and initial generation to refinement, iteration, and final asset packaging.

• Tool Integration & Testing: Evidence of how new AI tools or techniques have been researched, tested, and integrated into a production pipeline to improve efficiency or output quality.

• Performance Feedback Loop: Examples of how performance data or campaign feedback has been used to inform and adjust creative direction, demonstrating an understanding of the optimization lifecycle.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It's not just about showcasing pretty pictures, but demonstrating a process that leads to measurable outcomes in a GTM context. The emphasis on "performance-oriented case studies" and "how performance data or campaign feedback has been used to inform and adjust creative direction" directly aligns with RevOps/SalesOps principles of data-driven decision-making and continuous improvement of the customer acquisition engine.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €40,000 - €60,000 annually, depending on experience and specific qualifications.

• Methodology: This estimate is based on research for similar "AI Creative Designer" or "Performance Marketing Designer" roles in Europe, particularly those operating remotely and requiring specialized AI skills. Factors considered include the company's global nature, the focus on high-impact performance marketing, and the mid-level experience requirement. Locations within Central & Eastern Europe often have competitive salary benchmarks for remote roles.

Benefits:

• Truly Remote Work: The freedom to work from any location within Europe, promoting work-life balance and productivity.

• Generous Paid Vacations: A policy designed to ensure ample time for rest and rejuvenation.

• Unlimited Sick Days: A supportive approach to employee well-being, acknowledging the need for time off when unwell.

• Ongoing Learning & Development: Comprehensive support for continuous learning, including free books, workshops, and conference participation to foster skill advancement in AI and design.

• Home Office Support: A financial allowance to cover essential equipment and furniture, ensuring an optimal remote work setup.

• Physical Well-being: Coverage for medical insurance and an allowance for flexible fitness programs to support employee health.

• Additional Perks: Various "fun stuff" initiatives to foster team engagement and a positive work environment.

Working Hours: Approximately 40 hours per week, with flexibility inherent in a remote, results-oriented environment. The focus is on output and achieving campaign objectives rather than strict adherence to a clock.

📝 Enhancement Note: The salary range is an estimate for a mid-level creative role with specialized AI skills in the European market. The benefits package is robust and tailored towards supporting remote professionals, emphasizing well-being, continuous learning, and a flexible work environment, which are key attractors for talent in operations and creative fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology & Services; Marketing & Advertising (specifically IT Marketing and Customer Acquisition Solutions).

Company Size: CapsLock operates as a global IT marketing company with a diverse, international team. While the exact number isn't provided, the description suggests a mid-to-large sized organization with established operations and a global reach.

Founded: The founding date is not specified, but the company positions itself as a pioneer in unique, scalable customer acquisition solutions, implying a history of innovation and adaptation in the marketing technology space.

Team Structure:

• The Design department is scaling its AI visual production capabilities, indicating a growing and evolving team.

• The AI Creative Designer will work closely with marketers, copywriters, media production, and video editors, suggesting a highly collaborative, cross-functional structure.

Methodology:

• Data-Informed Creativity: A core methodology involves integrating AI-driven analytics with creative output to drive customer acquisition.

• Performance Optimization: The company prioritizes scalable, profitable acquisition models, which necessitates a continuous cycle of testing, data analysis, and optimization of creative assets.

• Technological Innovation: A strong emphasis on leveraging MarTech, AI, and proprietary systems to deliver cutting-edge solutions.

Company Website: https://www.capslock.global/

📝 Enhancement Note: The company's focus on "scalable customer acquisition solutions," "AI-driven analytics," and "MarTech" places it at the intersection of marketing, technology, and operations. The culture appears to value innovation, data-driven decision-making, and cross-functional collaboration, which are hallmarks of effective Go-To-Market operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 2-5 years of experience. It's a specialized creative role with a strong performance marketing and AI component, acting as a key contributor to the GTM engine rather than a pure operational support function.

Reporting Structure: The AI Creative Designer will likely report to a Design Manager or Lead within the Design department. Close collaboration with Performance Marketing teams is expected, creating a matrixed influence where performance data directly shapes creative output.

Operations Impact: The impact is direct and measurable: the visual creatives produced by this role are designed to improve conversion rates, enhance campaign performance (CTR), and ultimately drive customer acquisition and revenue. This aligns with RevOps goals of optimizing the top of the funnel and improving sales pipeline velocity.

Growth Opportunities:

• Specialization in AI & Performance: Deepen expertise in generative AI tools and their application in performance marketing, becoming a subject matter expert.

• Leadership in Creative Operations: Potential to move into roles managing creative production workflows, leading junior designers, or overseeing AI tool integration for larger teams.

• Cross-Functional Advancement: Transition into roles with broader marketing strategy responsibilities or even into performance marketing management, leveraging a strong understanding of creative's impact on results.

• Continuous Learning: Access to ongoing learning resources (books, workshops, conferences) to stay at the forefront of AI and design trends.

📝 Enhancement Note: This role offers a unique growth path by blending creative skills with the data-driven, performance-oriented mindset of GTM operations. The "Operations Impact" section highlights how creative output directly contributes to business objectives, a key focus for RevOps and SalesOps.

🌐 Work Environment

Office Type: CapsLock offers a "truly and fully remote environment." This means there is no central office requirement; employees are empowered to choose their most productive workspace.

Office Location(s): While the role is remote within Europe, the company operates globally. The specific "Remote - Global, Central & Eastern Europe" designation suggests a focus on this region for hiring, likely due to operational or legal considerations.

Workspace Context:

• Autonomy & Flexibility: Employees have significant autonomy to set up their home office and manage their work schedule, fostering a results-driven culture.

• Technology-Centric: Access to necessary tools and potentially a budget for home office equipment, indicating an investment in a productive remote setup.

• Global Collaboration: The environment fosters interaction with a diverse, international team, requiring strong digital communication and collaboration skills.

Work Schedule: While a standard 40-hour work week is mentioned, the remote nature often implies flexibility. The emphasis is on achieving campaign goals and meeting deadlines rather than strict time-tracking, allowing for adaptable schedules within reasonable working hours for collaboration across time zones.

📝 Enhancement Note: The fully remote nature of this role is a significant aspect. For operations professionals, this often translates to a need for strong self-discipline, proactive communication, and proficiency with digital collaboration tools. The focus on results over hours aligns with many modern operational approaches.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, portfolio, and CV to assess alignment with AI and design skill requirements. Candidates should ensure their portfolio prominently features AI-generated work and any performance-related case studies.

• Technical/Creative Interview: A discussion focused on AI tools, design principles, performance marketing understanding, and problem-solving. Be prepared to walk through portfolio examples and explain your creative process.

• Skills Assessment/Challenge: Potentially a small creative task or a case study presentation where you demonstrate your ability to generate specific types of AI visuals or conceptualize creative variations for a given brief.

• Team/Cultural Fit Interview: A conversation to assess collaboration style, proactivity, and alignment with CapsLock's values and remote work culture.

Portfolio Review Tips:

• Highlight AI Expertise: Dedicate a significant portion of your portfolio to showcasing your best AI-generated visuals. Categorize them by type (e.g., photorealistic humans, lifestyle, product) and mention the tools used.

• Showcase Performance Impact: If possible, include case studies that demonstrate how your creative work contributed to campaign objectives (e.g., improved CTR, conversion rates). Explain your thought process, any A/B testing performed, and the rationale behind your creative decisions.

• Demonstrate Workflow: Include examples that illustrate your ability to integrate AI outputs with traditional design tools (Figma, Adobe Suite). Show before-and-after examples or explain how you refined AI outputs.

• Focus on Realism & Quality: Ensure the showcased work meets high standards of realism, lighting, composition, and anatomical accuracy, addressing common AI flaws.

• Conciseness is Key: Organize your portfolio logically and ensure it's easy to navigate. Focus on quality over quantity, presenting your strongest, most relevant work.

Challenge Preparation:

• Prompt Engineering Practice: Familiarize yourself with advanced prompt engineering techniques to achieve specific visual styles and elements.

• AI Tool Familiarity: Be ready to discuss the pros and cons of different AI generation tools and how you select them for specific tasks.

• Performance Contextualization: Practice explaining how visual elements can impact user behavior and conversion rates in different marketing channels.

📝 Enhancement Note: The emphasis on the portfolio and potential creative challenges underscores the practical, output-driven nature of this role. For operations professionals, framing creative work within a "performance marketing" and "conversion rate optimization" context is crucial, demonstrating an understanding of how design directly impacts GTM metrics.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Midjourney, Runway, Higgsfield, Freepik, Figma Weave, or similar. Proficiency in at least one is mandatory, with broader experience being a significant advantage.

• Design Software: Figma (required for integration), Adobe Creative Suite (Photoshop, Illustrator - highly preferred).

• Project Management: ClickUp (explicitly mentioned for task documentation and workflow management).

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role's core function, but an understanding of how creative assets feed into marketing automation platforms or CRM-driven campaigns could be a plus.

📝 Enhancement Note: The explicit mention of ClickUp for task management points to a structured, process-oriented environment, common in operations. The blend of cutting-edge AI tools with established design software highlights the need for adaptability and a hybrid skill set.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A commitment to pioneering unique and scalable customer acquisition solutions, driven by technology and forward-thinking innovation.

• Data-Driven Decision Making: Utilizing AI-driven analytics and performance data to inform creative output and optimize acquisition models.

• Collaboration & Open Exchange: Fostering an environment where a diverse, global team thrives on open collaboration and the exchange of new ideas.

• Efficiency & Scalability: Building and refining internal product ecosystems that power profitable acquisition models, flexible scaling, and optimized operations.

• Client Success: A primary focus on delivering powerful, data-informed solutions that ensure client success.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration between Design, Marketing, Copywriting, and Media Production teams is essential for aligning visuals with messaging and funnel logic.

• Feedback-Driven Iteration: A culture that embraces feedback from performance data and team members to continuously improve creative assets.

• Knowledge Sharing: Encouraging the exchange of new ideas and best practices, especially in the rapidly evolving field of AI and generative art.

📝 Enhancement Note: The company's values directly reflect a modern, tech-forward GTM operation. The emphasis on data-driven approaches, collaboration, and continuous improvement is critical for roles that contribute to revenue generation and optimization.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of AI Evolution: Keeping up with the rapid advancements in AI image generation technology and integrating new tools and techniques effectively.

• Maintaining Realism & Quality: Consistently producing photorealistic, high-quality visuals that meet stringent client requirements and avoid common AI artifacts.

• Balancing Creativity with Performance: Effectively translating performance marketing objectives (CTR, conversion) into compelling visual narratives and creative variations.

• Remote Collaboration: Navigating communication and collaboration effectively within a fully remote, global team environment.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in leading generative AI visual tools and explore emerging platforms.

• Performance Marketing Insights: Deepen understanding of how creative impacts campaign performance, A/B testing methodologies, and conversion rate optimization.

• Cross-Disciplinary Skill Building: Exposure to copywriting, media production, and broader marketing strategy through close collaboration.

• Industry Conferences & Workshops: Support for attending events and training sessions to stay current with AI, design, and marketing trends.

📝 Enhancement Note: The challenges and growth opportunities are intrinsically linked to the cutting-edge nature of the role. For operations professionals, embracing these challenges signifies an opportunity to develop highly sought-after skills in AI and performance-driven creative.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating AI visuals for a performance marketing campaign. How do you ensure they are photorealistic and aligned with conversion goals?" (Focus on prompt engineering, iteration, and performance context.)

• "How do you approach A/B testing creative assets? Can you give an example of how you've used performance data to iterate on a visual concept?" (Highlight understanding of data-driven optimization and creative variation.)

Company & Culture Questions:

• "What interests you about CapsLock's approach to customer acquisition and the use of AI in marketing?" (Show research into the company's mission and technologies.)

• "How do you contribute to a collaborative, remote team environment?" (Emphasize communication, proactivity, and teamwork.)

Portfolio Presentation Strategy:

• Narrative-Driven Showcase: For each portfolio piece or case study, tell a story: the objective, your creative process, the tools used, the challenges faced, and the outcome or impact (even if hypothetical).

• Quantify Impact: Where possible, use numbers (e.g., "generated 5 variations for A/B testing," "aimed to improve CTR by X%").

• Demonstrate Tool Proficiency: Be ready to talk about why you chose specific AI tools or design software for a given task.

• Address "AI Issues": Be prepared to discuss how you identify and fix common AI artifacts like distorted hands, inconsistent lighting, or anatomical oddities.

• Connect to Performance: Explicitly link your creative decisions back to performance marketing goals like engagement, click-through rates, and conversions.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating not just creative talent, but a strategic understanding of how creative contributes to business objectives within a performance marketing framework. This is crucial for roles that bridge creative and operational functions.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the provided link on Comeet.

• Curate Your Portfolio: Select your strongest AI-generated visuals and any relevant performance marketing case studies. Ensure it clearly demonstrates proficiency with AI tools and an understanding of visual impact on campaigns.

• Tailor Your Resume: Highlight your experience with AI image generation platforms, digital design software, and any performance marketing exposure. Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating your creative process, your understanding of AI and performance marketing, and how you'd contribute to CapsLock's goals. Be ready to discuss your portfolio in detail.

• Research CapsLock: Understand their mission, their focus on AI-driven customer acquisition, and their company values to effectively articulate your interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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