YSC - Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: Your Social Currency (YSC)

Location: Montenegro

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-08-18

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling and high-impact Instagram carousels and other social media content for high-profile personal brands.

• Develop and maintain distinct visual brand systems, style guides, and creative directions tailored to individual clients.

• Leverage advanced typography, composition, and visual hierarchy skills to create engaging digital assets and storytelling narratives.

• Collaborate closely with copywriters, content strategists, and clients to translate ideas and raw content into polished, effective visual communications.

• Utilize professional design tools such as Adobe Creative Suite and Figma, with an understanding of responsive web design principles for occasional landing page projects.

📝 Enhancement Note: This role is a specialized Digital Graphic Designer position within a social media agency focused on personal branding. While it involves creating digital content, its core operations lie in visual design execution and brand system development rather than broader revenue or sales operations. The "operations" aspect is primarily related to the efficient production of high-quality design assets and the management of client brand consistency.

📈 Primary Responsibilities

• Design polished, high-impact Instagram carousels and multi-slide social content for founders and personal brands, ensuring visual appeal and engagement from start to finish.

• Develop distinct visual directions for each client, moving beyond generic templates to create tailored brand aesthetics that resonate with target audiences.

• Create comprehensive brand packs and style guides, defining typography, color palettes, layout principles, and visual system recommendations.

• Make confident and strategic typography decisions, including font pairing, hierarchy, spacing, and purposeful text placement within designs.

• Design poster-style and editorial compositions that effectively integrate lettering, portraits, and other visual elements to convey messages.

• Occasionally design landing pages, focusing on strong visual hierarchy and an understanding of how designs translate to responsive web builds and user experience.

• Transform ideas, raw content, and copy into clear, compelling visual stories that capture and hold audience attention throughout the content.

• Write or refine supporting hooks, headlines, captions, and carousel copy to ensure cohesive messaging and effective communication.

• Build reusable design systems and templates that allow for creative variation across clients and content pieces, avoiding a one-size-fits-all approach.

• Clearly present design rationale, articulate creative choices, and respond constructively to feedback from clients and team members.

• Manage multiple client projects simultaneously, delivering high-quality work at a fast, reliable pace while maintaining attention to detail.

• Collaborate closely with copywriters, content strategists, clients, and the wider YSC team to ensure project alignment and successful outcomes.

• Thoughtfully utilize AI tools for research and iteration to enhance speed and exploration, while ensuring the final work remains original, considered, and brand-specific.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on creative execution, client brand management, and cross-functional collaboration within a fast-paced agency environment. The inclusion of AI tools indicates a forward-thinking approach to design workflows, aiming for efficiency without compromising originality or quality.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual arts, or a related field is expected, typically demonstrated through a portfolio.

Experience: A minimum of 2-5 years of professional experience in digital graphic design, with a proven track record in social media content creation and brand system development.

Required Skills:

• A strong portfolio showcasing diverse digital graphic design work, demonstrating clear variety across brands, formats, and visual styles.

• Advanced proficiency in typography, composition, visual hierarchy, and strategic text placement within designs.

• Proven experience designing social-first content, with a particular emphasis on multi-slide Instagram carousels.

• Experience creating or contributing to brand identities, brand packs, and comprehensive style guides.

• Strong working knowledge of professional design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma.

• Experience designing for digital channels, with an understanding of landing pages, responsive layouts, and practical web constraints.

• Good copy judgment and the ability to write or improve concise hooks, headlines, and supporting social copy.

• Comfort working independently, making design decisions, and taking ownership from brief to final delivery.

• Strong organizational skills and the ability to manage multiple client projects simultaneously while meeting deadlines.

• Excellent communication skills, openness to feedback, and the ability to clearly articulate creative choices and design rationale. Preferred Skills:

• Experience designing landing pages and a solid understanding of how designs are implemented in code (basic HTML/CSS knowledge is a plus).

• Prior experience working within an agency, with creators, coaches, or in the personal branding space.

• Familiarity with motion design, animation, or video-editing skills.

• Proven experience using AI tools to enhance design speed and exploration without sacrificing originality or design quality.

• Fluency with Canva for quick iterations or specific client needs.

📝 Enhancement Note: The experience level is inferred from the typical demands of creating "high-impact" content for "leading personal brands" and the expectation of developing "brand systems." The required tools are explicitly mentioned, and the preferred skills add depth to the ideal candidate profile, suggesting a role that values versatility and forward-thinking design practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct client projects that highlight your ability to create varied and brand-specific Instagram carousels.

• Include examples of comprehensive brand system development, such as style guides, logo variations, color palettes, and typography hierarchies.

• Demonstrate experience with other digital assets, such as occasional landing page designs or social media graphics beyond carousels.

• Clearly articulate your design process and rationale for key decisions within each project presented.

• Highlight projects where you've collaborated with copywriters or content strategists, showcasing effective teamwork. Process Documentation:

• For each portfolio piece, briefly outline the project brief, your role, the design process undertaken, and the final outcome or impact.

• Document instances where you've developed or refined design templates and systems, explaining how they maintain brand integrity while allowing for creative flexibility.

• Provide examples of how you've used feedback to iterate on designs and improve the final output, demonstrating adaptability and responsiveness.

• Showcase your workflow for managing multiple projects, including time management and organizational strategies for timely delivery.

📝 Enhancement Note: A strong portfolio is critical for this role, emphasizing not just aesthetic output but also strategic thinking, process adherence, and the ability to adapt to different brand identities. The focus on "brand systems" and "design rationale" suggests the need to demonstrate a structured approach to design execution.

💵 Compensation & Benefits

Salary Range: £2,000 - £2,500 per month (Gross). Based on the provided salary range and the location in Montenegro, this translates to approximately £24,000 - £30,000 annually.

• Note on Montenegro Salary Standards: As of late 2023/early 2024, the average gross salary in Montenegro is around €800-€1000 per month. The offered salary of £2,000-£2,500 (approx. €2,300-€2,900) is significantly above the local average, reflecting the company's focus on high-caliber talent for a remote, international role and the UK-based client base. This range is competitive for mid-level graphic designers in Western Europe and North America.

Benefits:

• Fully remote work arrangement, offering flexibility and autonomy.

• A results-focused working environment with a focus on outcomes rather than micromanagement.

• Opportunity to work with leading personal brands in the UK.

• Potential for growth into senior designer or art-direction roles as the business expands.

• Collaborative team environment with copywriters, content strategists, and other YSC team members.

Working Hours: Full-time role with working hours between 8 AM and 5 PM UK time. This is to ensure effective collaboration with UK-based clients and the core team. The company emphasizes outcomes and reliability during these hours.

📝 Enhancement Note: The salary is explicitly stated in GBP per month and is a gross amount. The note regarding tax responsibility in the country of residence is crucial for independent contractors. The benefits listed are standard for remote roles but are enhanced by the prestige of the client base and potential career progression. The working hours are set to align with the primary client market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Media Agency / Digital Marketing / Personal Branding. Your Social Currency (YSC) operates in the dynamic space of digital marketing, specifically focusing on empowering high-profile personal brands through content creation and strategic social media management.

Company Size: Small to Medium-sized (likely under 50 employees, given the mention of "building a team" and the founders' direct involvement). This suggests a close-knit, agile environment where individual contributions are highly visible.

Founded: Founded by Jamal and Ali, the company is described as "fast-growing," indicating a relatively recent establishment with a strong trajectory and ambition.

Team Structure:

• The operations team is likely structured around client accounts, with specialists in content strategy, copywriting, and graphic design.

• Reporting is likely direct to the founders or senior account managers, fostering clear communication and quick decision-making.

• Cross-functional collaboration is key, with designers working intimately with copywriters and content strategists to ensure cohesive client output. Methodology:

• Data-Driven Content Creation: While not explicitly sales or revenue operations, the agency's success hinges on creating content that "actually performs," implying a data-informed approach to design and strategy.

• Agile Workflow: The emphasis on "fast, reliable pace" and managing multiple client projects suggests an agile or iterative workflow.

• Brand System Focus: A core methodology involves developing and adhering to distinct, tailored brand systems for each client, ensuring consistency and recognition.

Company Website: https://jobrack.eu/jobseeker-faq/ (This is a link to JobRack's FAQ, not YSC's direct website. A direct YSC website is not provided in the input.)

📝 Enhancement Note: The company culture is characterized by a focus on high-quality execution, creative excellence, and client success within the personal branding niche. The founders' direct involvement and the "fast-growing" nature suggest an entrepreneurial and dynamic work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Digital Graphic Designer. It requires a solid foundation of skills and experience, alongside the ability to work independently and manage projects. The role is hands-on with design execution.

Reporting Structure: The designer will likely report directly to the founders (Jamal and Ali) or a senior content strategist/account manager, allowing for direct feedback and clear direction. This structure facilitates quick decision-making and alignment with company goals.

Operations Impact: The impact is directly tied to the visual quality and effectiveness of client content. High-quality designs contribute to client engagement, brand perception, and ultimately, the success of the personal brands YSC serves. This role is crucial for maintaining the agency's reputation for "clean execution and creative quality."

Growth Opportunities:

• Senior Designer/Art Direction: Over time, there's a clear path to take greater ownership of creative direction, leading projects and potentially mentoring junior designers or art-directing campaigns.

• Specialization: The opportunity to deepen expertise in specific areas like motion graphics, advanced branding, or UI/UX design for digital platforms.

• Process Improvement: Contribute to refining YSC's design workflows, template creation, and the integration of new tools and technologies.

📝 Enhancement Note: The growth path is well-defined, moving from execution to creative leadership. The emphasis on "outcomes" and "impact" suggests that successful designers will be recognized and given more responsibility.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in an independent, home-based work setting. The company emphasizes results over physical presence.

Office Location(s): While the role is fully remote, the working hours (8 AM - 5 PM UK time) are designed to align with the company's primary client base in the UK and its core team's operational window. This means candidates need to be available and productive during these specific hours, regardless of their local timezone.

Workspace Context:

• Autonomy: Expect a high degree of autonomy in managing your workday and creative process.

• Digital Collaboration: The primary mode of interaction will be through digital communication tools (e.g., Slack, email, project management software) and video calls.

• Tools & Technology: Access to professional design software (Adobe Creative Suite, Figma) is essential, and the company likely leverages other digital collaboration and project management tools.

Work Schedule: Full-time, 8 AM - 5 PM UK time. While the environment is results-focused, reliability and responsiveness during these core working hours are expected for seamless team and client collaboration.

📝 Enhancement Note: The remote nature combined with specific UK working hours is a critical aspect of this role's environment. Candidates must be comfortable with independent work and adaptable to a time zone that may differ significantly from their own.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (JobRack): Your application will be reviewed by JobRack, who handles the initial screening and testing to ensure only the best-fit candidates are presented to YSC.

• Portfolio Review: A significant part of the process will involve a thorough review of your digital graphic design portfolio. Be prepared to showcase variety, advanced skills, and a strong understanding of branding and visual storytelling.

• Skills Assessment/Test: JobRack may administer specific design tests or challenges to evaluate your technical skills, typography, composition, and ability to meet brand requirements.

• Founder/Team Interviews: If successful, you'll likely have interviews with Jamal and Ali (the founders) and potentially other team members. These will assess your creative rationale, communication skills, cultural fit, and ability to work independently.

• Case Study Presentation: Be ready to discuss specific projects from your portfolio, explaining your design process, decision-making, and how you achieved the desired outcomes for clients.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best demonstrate your ability to create Instagram carousels, develop brand systems, and work with diverse clients. Highlight the variety of styles and brands you can manage.

• Showcase Process: Don't just show the final images. Include sketches, mood boards, style guide examples, and explanations of your thought process. This demonstrates your strategic approach.

• Highlight Impact: If possible, quantify the impact of your designs (e.g., increased engagement, positive client feedback). Even qualitative feedback is valuable.

• Originality Over Templates: Emphasize original creative thinking and advanced design skills, rather than showcasing repetitive template usage. Explain how you adapt templates or build custom systems.

• Clarity and Conciseness: Ensure your portfolio is easy to navigate, visually appealing, and that any accompanying text is clear, concise, and error-free.

Challenge Preparation:

• Design Challenges: Be prepared for practical design exercises that test your speed, creativity, and ability to work within brand constraints. Practice creating multi-slide carousels under timed conditions.

• Typography & Composition: Focus on demonstrating mastery of these core skills, as they are repeatedly emphasized.

• Brand Adaptation: Practice quickly understanding and adopting different brand aesthetics for hypothetical clients.

• Communication: Prepare to articulate your design choices clearly and confidently, especially when discussing feedback or presenting your work.

📝 Enhancement Note: The process is managed by JobRack, which acts as an intermediary. This means candidates should direct all communication and applications through JobRack. The emphasis on portfolio quality, specific design skills, and the ability to articulate creative rationale are key takeaways for preparation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design. Proficiency in Photoshop and Illustrator is expected for creating graphics, manipulating images, and vector work. InDesign may also be used for brand guides and editorial layouts.

• Figma: A highly regarded collaborative interface design tool, increasingly used for graphic design and brand system development due to its real-time collaboration and prototyping features.

• Canva: Useful for quick iterations, template-based designs, or specific client needs where ease of use and speed are paramount. Fluency is a "brownie point."

Analytics & Reporting:

• While not a direct analytics role, an understanding of how design impacts engagement metrics on social media is beneficial. Familiarity with social media analytics dashboards (e.g., Instagram Insights) or general reporting tools that might visualize design performance could be advantageous. CRM & Automation:

• Not directly applicable to this design role, as the focus is on creative output rather than sales or marketing automation processes. However, familiarity with project management tools used for client work and team collaboration (e.g., Asana, Trello, Monday.com) would be beneficial for workflow management.

• AI Tools: Explicitly mentioned as a tool to "speed up research and iteration." Candidates comfortable with AI-assisted design tools (e.g., Midjourney for inspiration, AI plugins for Adobe Suite) will be at an advantage.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software. The inclusion of Figma and AI tools indicates a modern design agency that values efficiency and collaborative workflows.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A strong emphasis on producing visually stunning, high-impact content that stands out.

• Brand Integrity: Dedication to developing and upholding distinct, tailored brand systems for each client, ensuring consistency and recognition.

• Efficiency & Speed: The ability to deliver high-quality work at a fast, reliable pace, managing multiple projects effectively.

• Collaboration & Communication: Openness to feedback, clear articulation of design rationale, and seamless teamwork with copywriters, strategists, and clients.

• Originality & Thoughtfulness: A commitment to original creative thinking, resisting one-size-fits-all solutions, and thoughtful use of tools like AI.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with copywriters and content strategists to ensure visual and textual elements are cohesive and support the overall client strategy.

• Feedback-Driven Iteration: An environment where constructive feedback is welcomed and used to refine designs, leading to better outcomes.

• Knowledge Sharing: While not explicitly stated, a growing agency often fosters an environment where team members share insights and best practices to elevate collective output.

📝 Enhancement Note: The values point towards a team that is passionate about design, client success, and efficient, collaborative work. The emphasis on originality and thoughtful execution suggests a culture that values quality over quantity and encourages creative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Diversity: Consistently developing unique and compelling visual directions for a variety of clients without falling into repetitive patterns.

• Balancing Speed and Quality: Delivering high-impact designs quickly to meet client demands while upholding rigorous quality standards.

• Constructive Feedback Management: Effectively incorporating feedback from diverse stakeholders (clients, founders, strategists) while defending design choices when necessary.

• Adapting to Evolving Trends: Staying current with social media design trends and AI tool advancements while maintaining a unique brand voice for clients.

Learning & Development Opportunities:

• Advanced Creative Direction: Opportunities to lead the creative vision for client accounts and shape broader brand strategies.

• Skill Specialization: Deepen expertise in areas like motion graphics, UI/UX design for web, or advanced AI integration in design workflows.

• Mentorship: Potential to learn from founders and senior team members, gaining insights into agency operations, client management, and strategic creative thinking.

• Industry Exposure: Working with a high-caliber client base provides exposure to cutting-edge personal branding and digital marketing strategies.

📝 Enhancement Note: The challenges are inherent to a fast-paced, client-facing design role. The growth opportunities are clearly linked to increasing responsibility, specialization, and leadership within the agency.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a distinct visual identity for a new personal brand client. How do you ensure it stands out from competitors?" (Focus on research, mood boards, client collaboration, and rationale.)

• "How do you balance the need for speed in a social media agency with maintaining high creative quality and originality?" (Discuss workflow, prioritization, and tool usage.)

• "Walk us through a project where you received challenging feedback. How did you respond, and what was the outcome?" (Emphasize communication, problem-solving, and adaptability.) Company & Culture Questions:

• "What appeals to you about working with personal brands and founders specifically?" (Show genuine interest in the niche.)

• "How do you approach collaboration with copywriters and content strategists to ensure a unified message?" (Highlight teamwork and understanding of integrated content.)

• "How do you see your design skills contributing to the success of 'Your Social Currency' and our clients?" (Connect your abilities to the company's mission and client outcomes.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the challenge, your approach, your design solutions, and the results.

• Focus on Carousels & Branding: Dedicate significant time to showcasing your Instagram carousel work and your ability to develop robust brand systems.

• Demonstrate Typography & Composition: Be ready to specifically call out and explain your typography choices and compositional strategies.

• Address AI Usage: If you used AI, explain how it aided your process while emphasizing that the final output reflects your original creative input and design judgment.

• Q&A Readiness: Anticipate questions about your design choices, tools, and experience. Be confident and articulate.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of design strategy, client-centricity, and effective communication, particularly as it relates to the agency's niche and the specific demands of social media content creation.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit a Thoughtful Application: Complete the application through JobRack, ensuring all fields are filled accurately and thoughtfully.

• Curate Your Portfolio: Select your strongest, most relevant design work. Pay close attention to showcasing Instagram carousels, brand systems, and diverse styles. Ensure your portfolio is easily accessible (e.g., via a link) and professionally presented.

• Tailor Your Resume: Highlight experience in graphic design, social media content creation, brand identity development, and proficiency with Adobe Creative Suite/Figma. Quantify achievements where possible.

• Prepare for Design Assessments: Be ready for potential design tests or challenges administered by JobRack to evaluate your skills under pressure.

• Research YSC: Understand their focus on personal brands and their commitment to "clean execution and creative quality." This will help you align your application and interview responses with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization through JobRack before making application decisions.