Webflow Developer (Contract)

📍 Job Overview

Job Title: Webflow Developer (Contract)

Company: Grey

Location: Remote

Job Type: Contractor

Category: Marketing Operations / Web Development

Date Posted: May 6, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Own the end-to-end design-to-web pipeline for marketing and product websites, ensuring pixel-perfect, conversion-focused implementations.

• Drive growth through meticulous SEO audits, performance optimization (Core Web Vitals), and rapid A/B testing of page elements, copy, and CTAs.

• Collaborate closely with design, marketing, and growth teams to rapidly build and iterate on landing pages based on campaign hypotheses and data-driven insights.

• Manage and evolve the Webflow component library and content structures, including localization across multiple locales, to support scalable content management.

📝 Enhancement Note: This role sits at the intersection of Web Development, Marketing Operations, and Growth Hacking. While the title is "Webflow Developer," the core responsibilities indicate a strong focus on performance marketing and conversion rate optimization, requiring a deep understanding of how web presence directly impacts customer acquisition and revenue. The "Contract" nature suggests a project-based or flexible engagement, often with a focus on delivering specific outcomes or supporting intensive campaign periods.

📈 Primary Responsibilities

• Translate high-fidelity Figma designs into fully responsive, production-ready Webflow pages with absolute pixel-perfect accuracy across all browsers and breakpoints.

• Develop and maintain a robust Webflow component library and design system, ensuring consistency and reusability for new templates, campaigns, and international locales.

• Implement and manage Webflow Localization features to create and publish localized pages, ensuring consistent brand messaging and user experience across global markets.

• Conduct comprehensive on-page and technical SEO audits, including meta tag optimization, H1-H6 hierarchy, schema markup, canonical URLs, and social OG tags.

• Optimize website performance, focusing on improving Core Web Vitals and page load speeds through techniques like image optimization and script deferral.

• Implement and manage critical SEO infrastructure such as 301 redirects, robots.txt, and sitemap updates to ensure optimal search engine indexing.

• Partner with the Growth and Marketing teams to design, build, and deploy landing pages rapidly based on campaign hypotheses and experimental findings.

• Execute A/B tests on various page elements, including layouts, copy, calls-to-action (CTAs), and form fields, to drive conversion rate optimization (CRO).

• Actively monitor website performance and user behavior data to identify areas for iterative improvement and to inform future optimization strategies.

• Collaborate with designers to assess design feasibility, proactively flagging technical constraints and proposing alternative solutions that preserve design intent.

• Manage and organize content structures within Webflow CMS, ensuring data accuracy, timely updates, and scalability for future content needs.

• Perform rigorous QA testing across multiple browsers (Chrome, Safari) and devices (mobile, tablet, desktop) to ensure a flawless user experience.

• Work with engineering teams for potential API integrations or custom scripting requirements to enhance website functionality.

📝 Enhancement Note: The responsibilities highlight a blend of core development skills and a strong performance marketing focus. The emphasis on "rapid page creation," "growth initiatives," and "A/B testing" indicates that this role is crucial for driving lead generation and customer acquisition, requiring a proactive and data-driven approach beyond standard web development. The mention of "fintech compliance" suggests an awareness of regulatory requirements in web content.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Computer Science, Web Design, Marketing, or a related field is often beneficial, though not strictly required if equivalent practical experience is demonstrated.

Experience: Minimum of 3 years of hands-on experience building custom websites and landing pages exclusively within Webflow, moving beyond template-based solutions.

Required Skills:

• Webflow Expertise: 3+ years of custom Webflow development, including advanced component creation, native interactions, and integration with GSAP for enhanced animations.

• HTML/CSS Proficiency: Strong foundational knowledge and practical application of HTML and CSS for building responsive and visually accurate web interfaces.

• JavaScript Fundamentals: Comfortable implementing basic JavaScript for interactive elements and dynamic functionality when required.

• Webflow CMS: Solid hands-on experience with Webflow CMS, including content modeling, dynamic content management, and structuring content for scalability.

• Webflow Localization: Proven experience configuring and maintaining Webflow Localization features for managing multi-locale websites.

• Technical SEO: Deep understanding and practical application of on-page and technical SEO best practices, including meta tags, schema markup, canonical URLs, and OG tags.

• Conversion Rate Optimization (CRO): Understanding of conversion funnel principles and practical experience with A/B testing methodologies for optimizing page elements, copy, and CTAs.

• Performance Optimization: Knowledge of Core Web Vitals and experience implementing strategies to improve page speed and user experience.

• Agile Development Mindset: Ability to iterate rapidly based on performance data and project requirements, prioritizing speed and impact over absolute perfection in non-critical areas.

• Cross-functional Communication: Excellent verbal and written communication skills to effectively collaborate with design, marketing, and growth teams, managing competing priorities and stakeholder expectations.

• QA Testing: Thorough experience in cross-browser and cross-device testing to ensure consistent quality and functionality.

Preferred Skills:

• Fintech/Regulated Industry Experience: Familiarity with the unique requirements, compliance, and user expectations within the fintech or regulated financial services sector.

• Growth Experimentation: Experience actively participating in or running growth experiments, including landing page tests, campaign optimization, and data analysis for actionable insights.

• Keyword Research & Content Strategy: Basic knowledge of keyword research principles, competitive positioning analysis, and content strategy to inform page creation and optimization.

• Analytics & Reporting: Experience with analytics platforms (e.g., Google Analytics) for pulling performance reports and deriving insights to guide optimization efforts.

📝 Enhancement Note: The "Required" skills emphasize practical, hands-on Webflow development coupled with a strong marketing and SEO acumen. The "Highly valued" skills suggest a preference for candidates who can quickly adapt to the specific domain of fintech and contribute to broader growth strategies beyond just web implementation. The explicit mention of "custom builds, not templates" and "GSAP" indicates a need for advanced Webflow skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Custom Builds: Showcase a minimum of 3-5 significant projects demonstrating custom Webflow development, highlighting complex layouts, interactions, and responsive design implementations. Avoid template-based sites.

• Conversion Optimization Case Studies: Include detailed case studies for at least 2-3 projects that illustrate your impact on conversion rates. Clearly outline the problem, your approach (e.g., A/B testing, UI/UX improvements), the specific Webflow features used, and measurable results (e.g., increased lead generation, higher form submissions).

• SEO Implementation Examples: Provide examples of how you've implemented technical SEO best practices within Webflow, such as schema markup, optimized meta tags, and improved Core Web Vitals. Quantify improvements where possible.

• Webflow CMS & Localization Projects: Showcase projects that effectively utilize Webflow CMS for dynamic content management and, if applicable, Webflow Localization for multi-language sites.

Process Documentation:

• Workflow Design & Optimization: Demonstrate how you approach translating design mockups into functional Webflow pages, including your process for planning component structures and responsive breakpoints.

• Implementation & Automation: Illustrate your methods for implementing features, optimizing for performance, and potentially integrating custom scripts or third-party tools within Webflow.

• Measurement & Analysis: Show how you track and analyze the performance of your Webflow builds, particularly in relation to SEO metrics, page speed, and conversion rates, and how this data informs your iterative process.

📝 Enhancement Note: For a role emphasizing growth and conversion, the portfolio must go beyond static design showcases. It needs to demonstrate a clear impact on business metrics through optimization and rapid iteration. The ability to document processes and demonstrate data-driven decision-making will be critical.

💵 Compensation & Benefits

Salary Range: Given the contract nature, the location (remote), and the required 3+ years of specialized Webflow and CRO experience, a competitive hourly rate is expected. Based on market research for contract Webflow Developers with strong SEO and CRO skills in remote markets, the estimated range is $50 - $80 USD per hour. This range can fluctuate based on the candidate's specific experience, the project's scope, and the duration of the contract.

Benefits: As a contractor, standard employee benefits are typically not provided. However, potential benefits could include:

• Flexible Working Hours: The contract nature often allows for flexible scheduling, provided project deadlines are met.

• Remote Work Flexibility: Full remote work arrangement, enabling work from any location.

• Project Variety: Opportunity to work on diverse marketing campaigns and product initiatives.

• Potential for Long-Term Engagement: Depending on project success and company needs, there may be opportunities for contract extension or future projects.

Working Hours: While the role is based on a 40-hour work week, the nature of contract work often allows for flexibility in scheduling, provided project deliverables and deadlines are met. The emphasis is on output and timely completion of tasks, especially for rapid page creation and campaign launches.

📝 Enhancement Note: Salary estimation for contract roles is highly variable. This estimate is based on publicly available data for contract Webflow developers with specialized skills in high-cost-of-living regions and a strong emphasis on conversion optimization and SEO. The lack of traditional benefits is typical for contract positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Digital Banking. Grey operates in the rapidly evolving financial technology sector, providing multi-currency accounts, international transfers, and virtual cards for individuals and businesses, particularly targeting digital nomads, remote workers, and freelancers. This industry demands high standards for security, compliance, and user experience.

Company Size: Grey is described as a "fast-growing company" with staff "around the world." This suggests a dynamic startup or scale-up environment, likely with a lean, agile structure where individual contributions have a significant impact.

Founded: The founding date is not specified, but the company's rapid expansion and focus on future global banking indicate a relatively recent establishment or a period of aggressive growth.

Team Structure:

• Operations Team: While not explicitly detailed, the role implies close collaboration with a small, high-leverage Design team and active Marketing and Growth teams focused on customer acquisition.

• Reporting Structure: As a contractor, the reporting structure would likely be to a Marketing Manager, Growth Lead, or a designated Project Manager within the Marketing or Growth department.

• Cross-functional Collaboration: The role is inherently cross-functional, requiring constant interaction with Brand and Product Designers for design handoffs, the Growth/Marketing team as the primary partner for SEO and optimization initiatives, and potentially Engineering for technical integrations.

Methodology:

• Data-Driven Decision Making: The company emphasizes "growth optimization," "experiments," and "iterating based on data," indicating a strong reliance on analytics and performance metrics to guide strategies and development.

• Agile & Iterative Development: The need to "quickly ship new landing pages based on campaign hypothesis" and "turn that around in days, not weeks" points to an agile, iterative approach to web development and marketing.

• Performance Focus: The dual focus on "half craft... and half commerce" signifies a methodology that balances aesthetic quality and technical execution with measurable business outcomes like conversion rates and search rankings.

Company Website: https://grey.co/

📝 Enhancement Note: The fintech industry context is crucial. It means candidates must be mindful of regulatory compliance, security, and building trust through professional and accurate web presences. The "fast-growing" and "remote" nature implies a need for self-starters who can work autonomously and communicate effectively across distributed teams.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years experience) within the Web Development and Marketing Operations spectrum. It's a specialized role focusing on a specific platform (Webflow) but with broad responsibilities in optimization, SEO, and rapid deployment, making it a key contributor to Go-To-Market (GTM) strategies.

Reporting Structure: As a contract role, the candidate will likely report to a Marketing Manager, Growth Lead, or a Product Manager overseeing web presence. This structure allows for direct collaboration with the teams driving marketing initiatives and experimentation.

Operations Impact: The Webflow Developer's impact is directly tied to customer acquisition and revenue generation. By optimizing landing pages, improving SEO rankings, and ensuring fast, high-converting websites, this role directly influences lead volume, conversion rates, and ultimately, the growth of Grey's user base and financial transactions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Webflow, advanced animations (GSAP), Webflow CMS, and Localization, becoming a go-to expert in these areas.

• CRO & Growth Hacking Acumen: Develop a strong understanding of conversion rate optimization strategies, A/B testing methodologies, and data analysis for marketing performance.

• Fintech Industry Exposure: Gain valuable experience in the fast-paced fintech sector, understanding its unique challenges and opportunities for digital presence.

• Cross-functional Project Leadership: Lead web development aspects for critical marketing campaigns and product launches, demonstrating project management and stakeholder coordination skills.

• Potential for Extended Contracts: Successful performance can lead to contract extensions or opportunities for future projects within Grey, offering continued engagement and deeper integration.

📝 Enhancement Note: While this is a contract role, the growth opportunities lie in the specialized skills acquired and the direct impact on business metrics. It's an excellent role for someone looking to hone their Webflow and CRO skills in a high-growth, dynamic industry, potentially leading to more specialized or longer-term contract opportunities.

🌐 Work Environment

Office Type: This is a fully remote position. There is no central office requirement, offering maximum flexibility in terms of work location.

Office Location(s): As a remote position, there are no specific office locations tied to this role. However, company operations may span multiple countries, implying a global team dynamic.

Workspace Context:

• Collaborative Environment: The role demands a highly collaborative approach, requiring frequent virtual communication and coordination with design, marketing, and growth teams. Expect regular video calls, Slack discussions, and shared project management tools.

• Tools & Technology: Access to and proficiency with industry-standard collaboration and development tools is essential. This includes Webflow, Figma, project management software, and communication platforms.

• Team Interaction: While remote, there will be opportunities for interaction through virtual team meetings, brainstorming sessions, and project-specific working groups. The emphasis is on effective asynchronous and synchronous communication.

Work Schedule: The role is structured around a standard 40-hour work week, but the remote and contract nature offers flexibility. The key is delivering on project deadlines and responding to urgent campaign needs promptly. This might involve occasional work outside standard hours to meet critical launch dates or address time-sensitive optimization tasks.

📝 Enhancement Note: The remote nature of this contract role emphasizes the need for strong self-discipline, effective time management, and excellent digital communication skills. The "work from anywhere" aspect is standard for this type of arrangement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, experience with Webflow, and understanding of the role's core responsibilities (SEO, CRO, rapid deployment).

• Technical Assessment/Portfolio Review: This is a critical stage. Candidates will be asked to present their portfolio, focusing on custom Webflow builds, conversion optimization case studies, and SEO implementation examples. Expect detailed questions about their process, decision-making, and results.

• Skills-Based Challenge (Potential): A small, timed task or a take-home assignment might be given to evaluate practical Webflow skills, HTML/CSS proficiency, and ability to implement specific optimizations or build a small component.

• Cross-functional Collaboration Interview: An interview with members of the Marketing or Growth team to assess communication style, ability to collaborate under pressure, and understanding of campaign goals and performance metrics.

• Final Interview/Offer: Discussion with the hiring manager or relevant stakeholder to finalize terms, scope, and expectations for the contract.

Portfolio Review Tips:

• Highlight Impact: For each project, clearly articulate the business challenge, your specific role and approach, the Webflow and optimization techniques used, and most importantly, the quantifiable results achieved (e.g., % increase in conversion, % improvement in page speed, ranking improvements).

• Showcase Customization: Emphasize projects where you built from scratch or significantly customized Webflow components, demonstrating your ability to go beyond templates.

• Explain Your Process: Be prepared to walk through your workflow for translating Figma designs to Webflow, your process for A/B testing, and how you approach SEO implementation.

• Demonstrate Speed & Iteration: If possible, showcase examples where you had to rapidly deploy pages or iterate based on performance data, highlighting your agility.

• Technical Depth: Be ready to discuss specifics of HTML, CSS, JavaScript implementation within Webflow, and your understanding of technical SEO elements.

Challenge Preparation:

• Webflow Basics: Refresh your knowledge of Webflow's structure, common components, interactions, and CMS capabilities.

• Responsive Design: Practice building layouts that are perfectly responsive across common breakpoints.

• SEO Fundamentals: Review on-page SEO best practices, meta tags, schema, and Core Web Vitals optimization techniques.

• Conversion Concepts: Understand common CRO tactics like CTA optimization, form field analysis, and A/B testing principles.

• Figma to Webflow Translation: Be prepared to interpret a Figma design and quickly outline how you would build it in Webflow, including potential challenges.

📝 Enhancement Note: The portfolio review is paramount. Candidates should prepare to not just show what they built, but how they built it and what impact it had. The emphasis on rapid deployment and data-driven iteration means interviewers will be looking for problem-solvers who can deliver results quickly.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for all website development and content management. Proficiency in custom builds, CMS, interactions, and localization is essential.

• Figma: The primary design tool used for receiving high-fidelity mockups and collaborating on design feasibility.

• GSAP (GreenSock Animation Platform): Often integrated with Webflow for advanced, custom animations and interactive experiences.

• Google Chrome DevTools: Essential for debugging, performance analysis, and cross-browser testing.

Analytics & Reporting:

• Google Analytics: Likely used to monitor website traffic, user behavior, and conversion performance. Candidates should be able to pull basic reports and interpret data.

• Webflow Analytics: Webflow's built-in analytics can provide insights into page performance and user engagement.

• SEO Audit Tools: Tools like SEMrush, Ahrefs, Screaming Frog, or Google Search Console will be used for technical SEO audits and monitoring search performance.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): While not directly managed by this role, understanding how website forms and lead generation integrate with the company's CRM is important for conversion optimization.

• Marketing Automation Platforms: Familiarity with how landing pages and website content integrate with email marketing and automation workflows.

• Integration Tools (e.g., Zapier): May be used for connecting Webflow forms or data to other systems, though direct engineering involvement is also mentioned.

📝 Enhancement Note: This role requires a deep specialization in Webflow, but also a functional understanding of the broader marketing technology stack. The ability to optimize within Webflow and interpret data from analytics tools to drive improvements is key.

👥 Team Culture & Values

Operations Values:

• Data-Driven Improvement: A strong emphasis on using data and analytics to inform decisions, test hypotheses, and continuously optimize web presence for better performance.

• Speed & Agility: A culture that values rapid iteration and quick turnaround times, especially for campaign-related web assets, balancing speed with quality.

• Collaboration & Communication: Open communication channels and a collaborative spirit are vital for success in a remote, cross-functional team environment.

• Impact & Ownership: A focus on taking ownership of the web pipeline and demonstrating tangible impact on business goals, particularly customer acquisition and conversion.

• User-Centric Design & Experience: While performance is key, there's an underlying commitment to delivering a high-quality, pixel-perfect, and user-friendly experience across all devices and locales.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with designers, marketers, and growth strategists, requiring clear communication and a shared understanding of objectives.

• Feedback Exchange: An environment where constructive feedback is given and received, particularly regarding design feasibility, performance metrics, and campaign effectiveness.

• Knowledge Sharing: While a contractor, contributing insights and best practices related to Webflow, SEO, and CRO can be valuable for the team's collective knowledge base.

• Experimentation Culture: The team likely embraces experimentation, encouraging the testing of new ideas and approaches to drive growth.

📝 Enhancement Note: The culture appears to be fast-paced, results-oriented, and collaborative, typical of a growing fintech startup. Candidates should be comfortable working autonomously but also engaging actively with team members to achieve shared goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to deploy pages rapidly for marketing campaigns while maintaining pixel-perfect accuracy and robust SEO/performance standards can be demanding.

• Rapid Iteration Cycles: Constantly adapting to new campaign hypotheses, A/B test results, and evolving marketing strategies requires flexibility and quick learning.

• Technical SEO Complexity: Ensuring optimal SEO and Core Web Vitals within the constraints of Webflow and dynamic content management can be technically challenging.

• Cross-functional Prioritization: Navigating competing priorities from design, marketing, and growth teams requires strong communication and project management skills.

Learning & Development Opportunities:

• Advanced Webflow Mastery: Deepen expertise in Webflow's advanced features, including complex interactions, custom code integration, and managing large-scale CMS structures.

• CRO & Growth Strategy: Gain hands-on experience with sophisticated A/B testing, conversion funnel analysis, and data-driven growth hacking techniques.

• Fintech Industry Insights: Develop a nuanced understanding of the digital marketing and web presence requirements for financial technology companies, including compliance considerations.

• Performance Optimization Techniques: Enhance skills in optimizing websites for speed and Core Web Vitals, a critical component of modern web development and SEO.

📝 Enhancement Note: This role offers significant opportunities to grow specialized skills in Webflow, SEO, and CRO within a high-impact context. The challenges are inherent to a fast-moving growth environment and require a proactive, adaptable candidate.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex Figma design into a pixel-perfect, responsive Webflow page. What are your key considerations for performance and SEO during this phase?" (Focus on workflow, technical details, and optimization)

• "Walk us through a time you used A/B testing or data analysis to significantly improve the conversion rate of a landing page. What was your hypothesis, what did you test, and what were the results?" (Prepare a specific case study demonstrating CRO impact)

Company & Culture Questions:

• "Why are you interested in working with Grey, and what excites you about the fintech industry?" (Research Grey's mission and the fintech space)

• "How do you handle competing priorities from different teams (e.g., design vs. marketing deadlines) in a remote environment?" (Highlight communication and project management strategies)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the problem you solved, your solution (highlighting Webflow/optimization techniques), and the measurable outcome.

• Quantify Everything: Use numbers, percentages, and specific metrics to demonstrate the impact of your work.

• Show, Don't Just Tell: Be prepared to share your screen and walk through live examples or detailed walkthroughs of your projects in Webflow.

• Focus on "Why": Explain the reasoning behind your design and optimization choices, connecting them to business goals.

• Tailor to Grey: If possible, draw parallels between your past work and Grey's business objectives and target audience.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only technically proficient in Webflow but also understands the business objectives of marketing and growth initiatives. Strong examples of impact and a clear, data-driven approach are essential.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Grey's careers page.

• Customize Your Resume: Tailor your resume to highlight specific Webflow development experience, custom builds, SEO implementation, and conversion rate optimization achievements. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest 3-5 Webflow projects that showcase custom builds, responsive design, and quantifiable results from SEO or CRO efforts. Prepare detailed case studies for at least 2-3 of these projects.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on demonstrating your impact, process, and technical skills. Be ready to articulate your decision-making rationale.

• Research Grey: Familiarize yourself with Grey's products, target audience, and recent company news to better understand their business context and how your skills can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---