Marketing & Design Manager (m/w/d)

📍 Job Overview

Job Title: Marketing & Design Manager (m/w/d)

Company: Primus Präzisionstechnik GmbH & Co.KG

Location: Bückeburg, Lower Saxony, Germany

Job Type: Full-time, Permanent Position

Category: Marketing Operations & Design

Date Posted: June 05, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (up to 2 days/week remote)

🚀 Role Summary

• This role is pivotal in establishing and maintaining a cohesive visual brand identity for Primus Präzisionstechnik GmbH & Co.KG, a precision engineering company.

• It involves hands-on execution of marketing processes, particularly within HubSpot, for campaign management and newsletter creation, driving GTM initiatives.

• The position requires proactive content creation and campaign development across various channels, with a strong emphasis on social media and visual asset production.

• A key focus will be on enhancing the company's digital presence, specifically through strategic management of their LinkedIn channel and the development of engaging visual content.

📝 Enhancement Note: While titled "Marketing & Design Manager," the emphasis on building marketing processes in HubSpot, creating campaigns, and supporting B2B communication suggests a strong leaning towards Marketing Operations and GTM support, rather than purely strategic brand management. The hybrid nature and mid-level experience indicate a hands-on contributor role.

📈 Primary Responsibilities

• Develop and implement a unified visual brand identity across all marketing materials and platforms, ensuring consistency and brand integrity.

• Support the setup and optimization of marketing processes within HubSpot, including lead nurturing workflows, campaign tracking, and analytics.

• Create and manage engaging content for various marketing channels, focusing on campaign execution and the development of new outreach strategies.

• Design visually compelling social media graphics, digital advertisements, and overall visual campaigns to enhance brand visibility and engagement.

• Manage and grow the company's LinkedIn profile, including content planning, posting, community engagement, and performance analysis.

• Assist in the creation of materials for trade fairs and events, ensuring all collateral aligns with brand standards and campaign objectives.

• Perform image editing and contribute to video production projects, enhancing the multimedia aspect of marketing communications.

• Draft and disseminate press releases, technical articles, and company news to relevant internal and external stakeholders.

• Design and produce a range of marketing collateral, including brochures, flyers, advertisements, and presentations, ensuring high-quality visual output.

📝 Enhancement Note: The responsibilities clearly outline a blend of creative design and operational marketing execution. The mention of "Aufbau von Marketingprozessen in HubSpot" and "Aufbau weiterer Kanäle" points to a need for someone who can not only design but also implement and manage marketing workflows, aligning this role with Marketing Operations and GTM support functions.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Communication Design, Media Design, Marketing, or a related field.

• Alternatively, a completed vocational training (Ausbildung) in a relevant design or marketing discipline. Experience:

• 2-5 years of progressive experience in marketing, graphic design, or corporate communications, with a proven track record of driving brand consistency and campaign execution.

• Demonstrated experience in developing and implementing marketing processes, particularly within CRM/Marketing Automation platforms. Required Skills:

• Advanced proficiency in Adobe Creative Cloud suite (e.g., Photoshop, Illustrator, InDesign).

• Strong experience with Canva for rapid visual content creation and adaptation.

• Excellent understanding of visual communication principles, including layout, typography, and color theory.

• Proven ability to manage and execute social media campaigns, particularly on LinkedIn.

• Experience in B2B marketing and communication, understanding industry-specific messaging and channels.

• Structured, reliable, and independent work ethic with strong organizational skills.

• A keen eye for detail and a passion for creating high-quality design assets.

• Interest in the industrial and technical sectors, with an aptitude for understanding and communicating about complex products. Preferred Skills:

• Hands-on experience with HubSpot for marketing automation, CRM functionalities, and campaign management.

• Familiarity with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) or willingness to learn.

• Experience in creating and distributing press releases and corporate news.

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

📝 Enhancement Note: The emphasis on both Adobe Creative Cloud and Canva suggests a need for both high-fidelity design capabilities and efficient content creation for broader marketing needs. The "Interesse an Industrie, Technik und B2BKommunikation" is a critical differentiator, indicating this isn't a purely creative role but one that requires understanding the technical context of Primus Präzisionstechnik.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, including branding, social media graphics, marketing collateral (brochures, flyers), and presentations.

• Evidence of process implementation or optimization within marketing or design workflows, ideally demonstrating efficiency gains or improved outcomes.

• Examples of B2B marketing campaigns or communication materials, highlighting an understanding of the industrial sector.

• Demonstrations of visual consistency across different platforms and materials, reflecting an ability to build and maintain a unified brand identity.

• Projects that illustrate proficiency with design tools like Adobe Creative Cloud and Canva. Process Documentation:

• Candidates are expected to articulate their approach to managing design projects from brief to final delivery, including client/stakeholder communication and iteration processes.

• Ability to describe how they would contribute to building and refining marketing processes within HubSpot, focusing on automation and workflow efficiency.

• Capacity to explain how they measure the success of design and marketing initiatives, even if informal metrics are used.

📝 Enhancement Note: For a "Manager" role, even at a mid-level, a portfolio that demonstrates not just creative output but also a structured approach to project management and an understanding of process is crucial. The ability to articulate how they've contributed to or built processes, especially within a tool like HubSpot, will be highly valued.

💵 Compensation & Benefits

Salary Range:

• Given the location (Bückeburg, Germany), experience level (2-5 years), and the role's responsibilities including management of marketing processes and design, an estimated annual gross salary range would be €45,000 - €60,000.

• This estimate is based on current German market data for similar roles in the industrial/manufacturing sector in Lower Saxony, considering the company size (approx. 100 employees) and the provided benefits. Benefits:

• Secure and exciting employment in a successful medium-sized company (approx. 100 colleagues).

• Short decision-making paths, direct communication, and a strong sense of teamwork.

• Flexible working hours and flextime with a working time account (37.5 hours/week).

• Home office options available up to 2 days per week.

• 30 days of annual leave, including bridge days (for a 5-day week).

• Attractive salary package, including a 13th-month salary (Weihnachtsgeld/Urlaubsgeld).

• Employer contribution towards capital-forming benefits (vermögenswirksame Leistungen) and company pension schemes.

• Modern workplace with up-to-date equipment and tools.

• Bicycle leasing program available after the probation period.

• Complimentary water dispenser with a personal Primus bottle. Working Hours:

• Standard working hours are 37.5 hours per week, with flexible working time arrangements and a working time account.

📝 Enhancement Note: The salary estimate is based on publicly available data for Marketing Managers and Design Specialists in Germany, adjusted for the specific region and company size. The inclusion of a 13th salary and employer contributions to benefits are common in German employment contracts and significantly add to the total compensation package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Precision Engineering and Drive Technology Manufacturing. Primus Präzisionstechnik specializes in custom-designed and efficient drive solutions for a global clientele. This B2B focus means marketing efforts are geared towards industrial partners and technical decision-makers.

Company Size: Approximately 100 employees, positioning it as a medium-sized enterprise ("Mittelstand") in Germany. This size typically fosters a collaborative, less bureaucratic environment with direct communication lines.

Founded: Over 25 years ago. This history suggests stability, a proven track record in its core engineering business, and a blend of established practices with potential for modernizing marketing approaches.

Team Structure:

• The role likely reports into a Head of Marketing, a Marketing Director, or potentially a senior management figure overseeing GTM functions, depending on the exact organizational structure.

• Collaboration will be extensive with sales teams, product development, and potentially external agencies or service providers.

• The "echtes Miteinander" (genuine togetherness) and "kurze Entscheidungswege" indicate a flat hierarchy and a team-oriented culture. Methodology:

• The company's core business relies on precision, expertise, and customer-specific solutions, implying that marketing should reflect these values through accuracy, clarity, and tailored communication.

• The adoption of HubSpot suggests a move towards data-driven marketing and process automation.

• The emphasis on "modernes Marketing" and "digitale Welt sichtbar zu machen" indicates an openness to innovation and digital transformation within established industrial operations.

Company Website: primus-praezision.de

📝 Enhancement Note: Understanding the "Mittelstand" culture is key. It often means a strong emphasis on quality, long-term relationships, and a practical, results-oriented approach. The marketing role needs to bridge the technical excellence of the company with clear, compelling communication to its industrial customer base.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level "Manager" role, focusing on both creative execution (design) and operational implementation (marketing processes). It requires a blend of technical design skills and practical marketing execution knowledge.

Reporting Structure: Likely reports to a higher-level marketing lead or a general management position. The role involves significant cross-functional collaboration with sales and technical teams.

Operations Impact: The Marketing & Design Manager will directly influence the company's external perception, lead generation efforts, and overall brand equity. Success in this role contributes to increased market visibility, stronger customer engagement, and ultimately, supports the sales pipeline and revenue growth through effective GTM strategies.

Growth Opportunities:

• Specialization: Deepen expertise in marketing automation (HubSpot) or specific design disciplines (e.g., motion graphics, advanced UI/UX for B2B platforms).

• Leadership: Potential to grow into a Marketing Lead or Head of Marketing role as the company expands its marketing operations and digital presence.

• Strategic Involvement: Contribute to broader GTM strategy development, taking on more responsibility for campaign planning and ROI analysis.

• Skill Development: Opportunities to gain experience in industrial marketing, technical content creation, and B2B lead generation strategies.

📝 Enhancement Note: The title "Manager" suggests potential leadership responsibilities, even if the initial focus is hands-on. Growth will likely involve taking on more strategic planning and team coordination as the marketing function evolves.

🌐 Work Environment

Office Type: The company operates from a modern facility in Bückeburg, Germany. The description mentions a "Moderner Arbeitsplatz und Arbeitsmittel," indicating a well-equipped and contemporary office setting.

Office Location(s): Röcker Feld 6, 31675 Bückeburg, Germany. This location is within the Schaumburg district of Lower Saxony.

Workspace Context:

• The hybrid model (up to 2 days/week remote) suggests a balance between in-office collaboration and focused, independent work.

• The "echtes Miteinander" and "direkte Kommunikation" point to an open and collaborative office atmosphere designed for teamwork.

• Access to modern tools and equipment is guaranteed, supporting efficient design and marketing operations.

Work Schedule: Flexible working hours and flextime are offered, accommodating individual work styles and promoting a healthy work-life balance, which is beneficial for tasks requiring deep concentration such as design work and process optimization.

📝 Enhancement Note: The hybrid arrangement is a significant perk for operations roles, allowing for focused work at home and collaborative sessions in the office. This flexibility is increasingly important for attracting and retaining talent in marketing operations and design roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and creative output.

• First Interview: Typically with HR or a direct hiring manager to discuss your background, motivation, and initial fit with the company culture and role requirements. Expect questions about your experience with Adobe CC, Canva, and B2B marketing.

• Portfolio Presentation/Creative Task: You may be asked to present key projects from your portfolio, explaining your creative process, design choices, and the impact of your work. A practical design test or a case study related to building marketing processes in HubSpot might be incorporated.

• Final Interview: Potentially with senior management to discuss strategic alignment, long-term vision, and cultural fit. This stage may involve deeper dives into your approach to process optimization and GTM support.

Portfolio Review Tips:

• Showcase Versatility: Include a diverse range of projects demonstrating your skills in graphic design, social media visuals, marketing collateral, and potentially video/motion graphics.

• Highlight Process: For projects, explain not just the final output but also the problem statement, your design process, tools used, and any measurable outcomes or lessons learned.

• Emphasize B2B & Industrial Context: If possible, include examples relevant to industrial or technical clients to show your understanding of this sector.

• Demonstrate HubSpot/Marketing Ops Aptitude: If you have experience building or managing marketing processes in HubSpot or similar platforms, highlight this with specific examples of workflows, campaigns, or automation you implemented.

• Visual Storytelling: Ensure your portfolio is visually appealing and easy to navigate, telling a clear story about your capabilities.

Challenge Preparation:

• Be ready to discuss how you would approach establishing a unified visual brand identity for Primus.

• Prepare to articulate your understanding of marketing process development, especially within a platform like HubSpot, and how you would contribute to its implementation.

• Think about specific content ideas for their LinkedIn channel that align with their industrial B2B focus.

• Be prepared to discuss your experience with working in a hybrid environment and managing your time effectively.

📝 Enhancement Note: Given the "Manager" title and the emphasis on process building, interviewers will look for strategic thinking, problem-solving skills, and an ability to articulate how design and marketing operations contribute to business objectives, not just aesthetic appeal.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential for high-fidelity graphic design, layout, and image manipulation (Photoshop, Illustrator, InDesign).

• Canva: For rapid content creation, social media graphics, and potentially internal presentations.

• HubSpot: Critical for marketing automation, CRM functions, campaign management, and newsletter creation. Proficiency or a strong willingness to learn and implement processes within HubSpot is key.

Analytics & Reporting:

• HubSpot Analytics: For tracking campaign performance, website traffic, lead generation, and engagement metrics.

• Social Media Analytics: Tools integrated within LinkedIn and potentially third-party platforms for monitoring social media performance.

• Website Analytics (e.g., Google Analytics): Understanding how to interpret website traffic data to inform design and content strategies.

CRM & Automation:

• HubSpot CRM: For managing customer data, leads, and sales pipelines.

• Marketing Automation Tools: Primarily HubSpot, for designing and executing automated marketing workflows.

• Project Management Tools: Potentially Trello, Asana, or similar, for managing design and marketing projects and timelines.

📝 Enhancement Note: Proficiency in HubSpot is a significant differentiator for this role, moving it beyond a pure design position into a Marketing Operations capacity. Candidates who can demonstrate experience in setting up or optimizing workflows within HubSpot will be highly sought after.

👥 Team Culture & Values

Operations Values:

• Precision & Quality: Reflecting the company's core business, there's an expectation of meticulous work, high standards, and attention to detail in all marketing and design outputs.

• Collaboration & Teamwork: The emphasis on "echtes Miteinander" and "direkte Kommunikation" points to a culture where teamwork, open feedback, and mutual support are highly valued.

• Efficiency & Pragmatism: As a medium-sized enterprise, there's likely a focus on practical solutions, efficient processes, and achieving tangible results without unnecessary bureaucracy.

• Innovation & Modernization: The drive to "make the established brand visible in the digital world" suggests an openness to new ideas, digital tools, and adapting to modern marketing practices.

Collaboration Style:

• Cross-functional Integration: The role will necessitate close collaboration with sales teams to understand lead quality and customer needs, and with technical departments to ensure accurate representation of products.

• Feedback-Driven: An environment where constructive feedback is shared and acted upon to continuously improve marketing materials and processes.

• Proactive Communication: Encouraging clear and timely communication to ensure alignment on projects and campaigns, especially in a hybrid work setting.

📝 Enhancement Note: The company values seem to blend the traditional strengths of German Mittelstand (quality, reliability) with a forward-looking approach to digital marketing and team collaboration. The ideal candidate will embody these traits.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Technical & Creative: Effectively translating complex technical information about precision engineering into compelling and accessible marketing materials and campaigns.

• Building Processes: Establishing and refining marketing processes in HubSpot from the ground up or from an early stage, requiring proactive initiative and problem-solving.

• Brand Evolution: Taking an established brand and innovating its visual identity and digital presence without alienating its core B2B audience.

• Hybrid Work Management: Balancing in-office collaboration with remote work to maintain team cohesion and project momentum.

Learning & Development Opportunities:

• HubSpot Certification: Potential to achieve official HubSpot certifications, enhancing expertise in marketing automation.

• B2B Industrial Marketing: Gaining deep insights into specialized marketing strategies for the manufacturing and engineering sectors.

• Digital Marketing Strategy: Contributing to and learning from broader digital marketing strategies and campaign planning.

• Leadership Skills: Developing management and team coordination skills as responsibilities grow.

📝 Enhancement Note: The primary challenges revolve around the integration of creative design with operational marketing execution, particularly within the specific context of a technical B2B company. Growth is tied to taking ownership and driving initiatives in these areas.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a consistent visual brand identity for a company like Primus, given its industrial focus?" (Prepare to discuss brand guidelines, asset management, and stakeholder alignment.)

• "Describe your experience with HubSpot. If you were to set up marketing processes here, where would you start and what would be your priorities?" (Focus on workflows, lead management, and campaign tracking.)

• "What are your ideas for enhancing Primus's presence on LinkedIn, considering its B2B audience and technical products?" (Think about content pillars, engagement strategies, and B2B best practices.)

• "How do you ensure your design work effectively communicates technical information to a B2B audience?" (Discuss research, audience analysis, and clarity in messaging.) Company & Culture Questions:

• "What do you know about Primus Präzisionstechnik and the precision engineering industry?" (Demonstrate research on their products, market position, and values.)

• "How do you see your role contributing to our company culture of 'echtes Miteinander' and 'kurze Entscheidungswege'?" (Highlight your collaborative and proactive work style.)

• "What are your expectations regarding flexible working hours and the hybrid work model?" (Show alignment with their stated work-life balance policies.) Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best showcase your skills in graphic design, social media, marketing collateral, and any HubSpot-related work.

• Tell a Story: For each project, explain the brief, your problem-solving approach, the tools you used, your creative decisions, and the results achieved (even if qualitative).

• Focus on B2B Relevance: If possible, highlight projects that demonstrate experience with industrial clients or complex technical products.

• Demonstrate Process Thinking: Explain how you managed project timelines, collaborated with stakeholders, and iterated on designs.

• Be Ready for Design Challenges: Have a few design concepts or ideas in mind for Primus's existing marketing materials or social media.

📝 Enhancement Note: Interviewers will be evaluating not just your design skills but also your understanding of marketing operations, your ability to work within a B2B industrial context, and your fit with the company's collaborative culture.

📌 Application Steps

To apply for this Marketing & Design Manager position:

• Submit your application directly through the provided Personio link.

• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Cloud, Canva, HubSpot, B2B marketing, and any project management or process implementation successes. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible online, and clearly showcases your best work relevant to the role's responsibilities, with a focus on B2B and process-oriented examples.

• Research Primus Präzisionstechnik: Thoroughly investigate the company's products, services, website, and LinkedIn presence to understand their current brand, target audience, and industry.

• Practice Interview Responses: Prepare to discuss your experience with the required tools and your approach to marketing process development, brand consistency, and B2B communication, using specific examples from your past roles.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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