Webflow Developer

📍 Job Overview

Job Title: Webflow Developer

Company: Hire Overseas

Location: Uyo, Akwa Ibom, Nigeria

Job Type: Full-time

Category: Web Development / GTM Operations Support

Date Posted: July 29, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end Webflow development lifecycle for a fast-paced B2B AI company's website.

• Drive conversion optimization through the rapid development and maintenance of high-performance landing pages for campaigns and product launches.

• Manage and optimize the Webflow CMS, ensuring a clean, technically sound, and polished website experience.

• Collaborate closely with marketing and design stakeholders to translate Figma designs into production-ready Webflow pages.

• Ensure website reliability, performance (including Core Web Vitals), and adherence to basic technical SEO best practices.

📝 Enhancement Note: While the title is "Webflow Developer," the responsibilities and context strongly suggest a role that bridges technical web development with Go-To-Market (GTM) operational support, particularly in demand generation and campaign execution. This role is critical for ensuring the company's online presence effectively supports marketing initiatives and drives lead generation.

📈 Primary Responsibilities

• Webflow Development & Page Building:

  • Construct, update, and maintain website pages within Webflow, employing clean, production-ready code and logical structure.
  • Develop new, conversion-focused landing pages for marketing campaigns, product announcements, and demand generation efforts.
  • Accurately implement designs from Figma or other design tools, maintaining a high level of detail and fidelity.
  • Ensure all developed pages are fully responsive, optimized for fast loading speeds, and render consistently across various devices and browsers.

• CMS and Content Management:

  • Administer the Webflow CMS, including managing content structure, collections, and dynamic content elements.
  • Support the marketing team in publishing and updating website content efficiently, while proactively avoiding the creation of technical debt.
  • Maintain a well-organized and consistent CMS architecture to accommodate future site growth and complexity.

• Performance and Technical Maintenance:

  • Continuously monitor and enhance website performance metrics, focusing on load speed, Core Web Vitals, and foundational technical SEO elements.
  • Swiftly troubleshoot and resolve technical website issues without causing disruption to live pages.
  • Uphold a clean site architecture, preventing unnecessary complexity as the number of pages on the site increases.
  • Implement fundamental SEO best practices, such as optimizing meta tags, heading structures, and overall page organization.

• Conversion Optimization Support:

  • Design and build landing pages with a primary focus on conversion, ensuring clear visual hierarchy, compelling calls-to-action (CTAs), and minimal user friction.

  • Facilitate A/B testing and experimentation by accurately implementing page variants and supporting setup.

  • Actively coordinate with marketing and design teams to iterate on landing page designs and improve performance metrics.

📝 Enhancement Note: The emphasis on "shipping pages quickly," "conversion-optimized landing pages," and "supporting A/B testing" indicates this role is integral to the GTM engine, requiring a blend of technical Webflow skills and an understanding of marketing campaign needs.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a strong portfolio and demonstrable Webflow expertise are prioritized over formal degrees.

Experience: 2-5 years of hands-on Webflow development experience, with a proven track record in building and maintaining websites for B2B technology or SaaS companies.

Required Skills:

• Webflow Proficiency: Deep understanding of Webflow's capabilities, including CMS, custom code implementation (JavaScript, CSS), interactions, and advanced animations.

• Responsive Design: Expertise in creating layouts that adapt seamlessly across all devices (desktop, tablet, mobile).

• Landing Page Development: Proven ability to build high-converting landing pages for marketing campaigns and lead generation.

• CMS Management: Experience managing complex CMS structures, dynamic content, and content workflows within Webflow.

• Design Implementation: Skill in accurately translating designs from tools like Figma, Sketch, or Adobe XD into functional Webflow pages.

• Web Performance Optimization: Understanding of Core Web Vitals, page load speed optimization techniques, and their impact on user experience and SEO.

• Technical SEO Fundamentals: Knowledge of on-page SEO elements, site structure best practices, and how to implement them within Webflow.

• Independent Execution: Ability to work autonomously, manage priorities, and deliver high-quality results with minimal oversight.

• Attention to Detail: Meticulous approach to coding and design implementation, ensuring clean, maintainable, and error-free work.

• Communication Skills: Clear and concise written communication for effective collaboration with cross-functional teams.

Preferred Skills:

• Experience with custom code integrations in Webflow, including advanced JavaScript and CSS.

• Familiarity with analytics and tracking tools such as Google Analytics, Segment, or similar for performance monitoring and A/B testing.

• Background in building landing pages specifically for enterprise B2B or fintech companies.

• Experience with Webflow Optimize or other A/B testing platforms.

• Familiarity with asynchronous team collaboration tools like Notion, Linear, or Slack.

📝 Enhancement Note: The "Nice to Have" section highlights a preference for candidates with experience in enterprise B2B environments and analytics tools, further emphasizing the GTM operational aspect of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing Webflow sites or specific pages you have developed.

• Prioritize examples of work done for B2B or SaaS companies to demonstrate relevant industry understanding.

• Projects should highlight your ability to implement designs accurately, manage CMS structures, and optimize for performance and conversions.

• Include examples of landing pages built for specific campaigns or product launches. Process Documentation:

• The application requires a Loom video showcasing a Webflow project you are proud of, detailing the most technically complex part of the build. This serves as a practical demonstration of your process and problem-solving skills.

• Demonstrate your workflow for taking a design from Figma to a live, functional Webflow page, including any iterative steps.

• Illustrate your approach to managing CMS content and ensuring its organization and scalability.

📝 Enhancement Note: The explicit requirement for a portfolio and a Loom video detailing a specific project underscores the practical, execution-focused nature of this role. The portfolio is the primary tool for assessing Webflow proficiency and GTM operational impact.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a remote Webflow Developer with 2-5 years of experience in Nigeria, compensation typically ranges from $20,000 to $40,000 USD annually. This is an estimate based on industry benchmarks for skilled remote workers in Nigeria and the specific requirements of this role.

Benefits:

• USD Salary: Paid in USD bi-monthly (on the 15th and 30th), providing stable international currency compensation.

• Paid Time Off: In accordance with company policy, offering work-life balance.

• Observance of Holidays: Adherence to company-defined holidays.

• 100% Remote Setup: Flexibility to work from any productive location.

• US Business Hours Availability: Requirement to be available during US business hours, facilitating real-time collaboration.

Working Hours: Approximately 40 hours per week, with a focus on availability during US business hours.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar remote roles in Nigeria, considering factors like experience level, technical skills (Webflow), and the demand for B2B SaaS website development. The USD payment and remote setup are significant advantages for candidates in this region.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B AI (Artificial Intelligence) - Operating within a rapidly evolving and high-growth sector.

Company Size: Not explicitly stated, but described as "fast-moving" with "enterprise clients," suggesting a growth-stage or established scale-up company. This implies a dynamic environment where operations and GTM functions are critical for scaling.

Founded: Not specified, but the focus on enterprise clients and AI indicates a company likely established to address specific market needs within the AI space.

Team Structure:

• The Webflow Developer will likely be part of the marketing or GTM operations team, reporting to a Marketing Manager, Head of Demand Generation, or a similar GTM leadership role.

• Close collaboration will be expected with marketing specialists, designers, and potentially sales operations for campaign execution and lead flow.

• The role is described as "high-ownership," suggesting a degree of autonomy within the team. Methodology:

• Data-Driven Optimization: The role's focus on conversion optimization, A/B testing, and performance metrics indicates a data-driven approach to website management and campaign support.

• Agile Execution: The need to "ship pages quickly" and respond to marketing needs points towards an agile, iterative methodology for website updates and campaign launches.

• Quality and Efficiency: Emphasis on "clean, production-ready code," "avoiding technical debt," and "maintaining clean site architecture" highlights a commitment to quality and long-term site health.

Company Website: https://jobs.workable.com/company/cvRB9R7vtuSYbz8sUcfYEC/jobs-at-hire-overseas (Company page on Workable)

📝 Enhancement Note: The company's focus on B2B AI and enterprise clients suggests a professional, results-oriented culture where operational efficiency and demonstrable impact are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-level within the operations and development spectrum. It offers significant ownership and direct impact on GTM success, which is a strong foundation for career progression.

Reporting Structure: Likely reports to a marketing or GTM operations lead, providing a clear line of communication and mentorship.

Operations Impact: Directly influences lead generation, brand perception, and campaign effectiveness through website development and optimization. This role is crucial for translating marketing strategies into tangible online assets that drive business results.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Webflow, exploring advanced features, custom integrations, and potentially other related front-end technologies.

• GTM Operations Acumen: Develop a stronger understanding of demand generation, campaign execution, and marketing operations by working closely with the marketing team.

• Performance & Analytics: Grow skills in web performance analysis, A/B testing, and conversion rate optimization (CRO) by actively participating in these initiatives.

• Leadership Potential: With demonstrated success and ownership, opportunities for team lead or senior developer roles within the operations or marketing technology function may arise.

• Cross-functional Exposure: Gain experience working with sales, product, and other departments that rely on the website's effectiveness.

📝 Enhancement Note: The "high-ownership" aspect of the role is a key indicator of growth potential. Candidates who excel here can leverage this experience to move into more senior or specialized roles within GTM operations or web development.

🌐 Work Environment

Office Type: 100% Remote. This offers maximum flexibility in terms of work location.

Office Location(s): While the role is remote, the requirement for availability during US business hours suggests a need for consistent connectivity and a stable work environment during those times. The primary candidate location is Uyo, Akwa Ibom, Nigeria.

Workspace Context:

• Independent Work: The environment is geared towards self-motivated individuals who can manage their time and tasks effectively without constant supervision.

• Digital Collaboration: Emphasis on asynchronous communication tools (Notion, Linear, Slack) for seamless collaboration across different time zones.

• Technology Stack: Access to Webflow, design tools (Figma), and potentially analytics platforms will be integral to the daily workflow.

Work Schedule: While a standard 40-hour work week is implied, the primary requirement is availability during US business hours (typically Eastern Time or Pacific Time). This means candidates must be prepared to align their working hours accordingly, which may involve some flexibility.

📝 Enhancement Note: The remote nature combined with US business hours availability is a common setup for international remote roles, balancing global talent access with operational synchronicity.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Application: Submit resume, portfolio link, and a short Loom video.

2. Video Introduction: The Loom video serves as an initial screening, assessing communication skills and a walkthrough of a Webflow project.

3. Role-Specific Assessment: A "homework assignment" tailored to the position may be given, likely involving a small Webflow build or optimization task.

4. Recruitment Interview: Initial screening with the Hire Overseas talent team to assess general fit and qualifications.

5. Executive Interview: Meeting with senior leadership (likely from Hire Overseas or the client company) to discuss role alignment and strategic fit.

6. Client Interview: Final interview with the client team (the B2B AI company) to assess technical skills, cultural fit, and project suitability.

7. Background & Reference Check: Verification of professional references.

8. Job Offer: Formal offer extended to the successful candidate.

Portfolio Review Tips:

• Highlight B2B/SaaS: Ensure your portfolio prominently features projects for B2B or technology companies, showcasing your understanding of their specific web conventions and user journeys.

• Showcase Conversion Design: For landing pages, explain the conversion goals and how your design and development choices supported them. Use clear visuals and concise descriptions.

• Detail Technical Complexity: In your Loom video and portfolio descriptions, clearly articulate the technical challenges you faced (e.g., complex interactions, CMS setup, performance bottlenecks) and how you overcame them.

• Demonstrate Clean Code: Be prepared to discuss your approach to writing clean, maintainable Webflow code and structure.

• Quantify Impact: If possible, include metrics or outcomes related to your work (e.g., improved load times, higher conversion rates on a specific landing page).

Challenge Preparation:

• Webflow Proficiency: Be ready to discuss Webflow's features in depth, including CMS best practices, custom code capabilities, and interaction design.

• Problem-Solving: Prepare to discuss how you would approach common Webflow development challenges, such as optimizing performance, debugging issues, or implementing complex designs.

• GTM Alignment: Understand how your Webflow development directly supports marketing goals (lead generation, brand awareness, campaign success). Be ready to discuss how you'd collaborate with marketing teams.

📝 Enhancement Note: The multi-stage interview process, with a strong emphasis on portfolio and practical demonstration (Loom video, potential homework assignment), is typical for highly technical and execution-focused roles. Candidates should prepare to showcase their practical Webflow skills and their ability to deliver results.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development, CMS management, and page building.

• Figma: The primary design tool from which you will implement website designs.

• Version Control (Implicit): While not explicitly stated for Webflow, good development practice implies an understanding of how to manage changes and revisions, even if Webflow's native versioning is used.

Analytics & Reporting:

• Google Analytics: Familiarity is listed as preferred, crucial for understanding website traffic, user behavior, and campaign performance.

• Segment / Similar: Preferred for event tracking and data integration, enabling more sophisticated analytics and A/B testing.

CRM & Automation:

• Webflow CMS: The primary content management system.

• A/B Testing Tools: Webflow Optimize (preferred) or similar platforms would be used for conversion rate optimization initiatives.

📝 Enhancement Note: While the primary tool is Webflow, familiarity with analytics and A/B testing tools is highly valued, reinforcing the GTM operational aspect of the role.

👥 Team Culture & Values

Operations Values:

• Execution & Delivery: A strong emphasis on shipping high-quality work quickly and reliably.

• Ownership: Taking responsibility for the website's performance, appearance, and technical health.

• Collaboration: Working effectively with marketing, design, and potentially other stakeholders to achieve GTM goals.

• Efficiency & Quality: A commitment to clean, maintainable code and avoiding technical debt for long-term site stability.

• Data-Driven Improvement: Using performance metrics and A/B testing to inform design and development decisions.

Collaboration Style:

• Asynchronous Communication: Proficient use of tools like Slack, Notion, or Linear for communication and project management.

• Design-to-Development Handoffs: Smooth collaboration with designers to ensure accurate implementation of visual assets.

• Marketing Partnership: Close alignment with marketing teams to understand campaign objectives and deliver effective landing pages and website updates.

📝 Enhancement Note: The culture values speed, quality, and direct impact, which is common in fast-growing tech companies, especially those in the AI sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace: Keeping up with the demands of a fast-moving B2B AI company, which may involve frequent campaign launches and website updates.

• Performance Optimization: Continuously balancing design complexity with site speed and Core Web Vitals, especially as the site grows.

• Technical Debt Management: Proactively identifying and mitigating potential technical issues to ensure long-term site health.

• Cross-functional Alignment: Effectively managing requests and priorities from multiple stakeholders (marketing, design).

• Remote Collaboration: Maintaining strong communication and collaboration within a fully remote, potentially distributed team.

Learning & Development Opportunities:

• Webflow Mastery: Deepen expertise in advanced Webflow features, custom code, and integrations.

• GTM Strategy Insight: Gain a deeper understanding of B2B marketing campaigns, demand generation tactics, and conversion rate optimization.

• Analytics & CRO: Develop skills in analyzing website performance data and implementing A/B tests to drive measurable improvements.

• Project Management: Enhance skills in managing multiple projects, prioritizing tasks, and communicating progress effectively.

📝 Enhancement Note: The challenges presented are typical for a role supporting a dynamic GTM function, offering significant opportunities for skill development and career advancement for a motivated individual.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a Figma design and building it in Webflow. What are the key steps you take to ensure accuracy and performance?"

• "How do you approach optimizing a Webflow site for Core Web Vitals and overall load speed?"

• "Can you walk me through a landing page you built for a B2B campaign? What were the goals, and how did your development choices support them?"

• "How would you manage the CMS for a growing B2B SaaS website to ensure scalability and avoid technical debt?"

• "Describe a time you had to implement a complex interaction or custom code in Webflow. What was the challenge, and how did you solve it?" Company & Culture Questions:

• "What do you know about the B2B AI industry and the typical website needs of companies in this space?"

• "How do you prefer to collaborate with marketing and design teams?"

• "Describe your experience working in a remote environment. What strategies do you use to stay productive and connected?"

• "How do you prioritize tasks when faced with multiple urgent requests from different stakeholders?" Portfolio Presentation Strategy:

• Structure Your Loom Video:

  • Introduction (15-20 seconds): Briefly introduce yourself and your passion for Webflow development.
  • Project Showcase (60-75 seconds): Select one project (ideally B2B/SaaS) and walk through its key features. Focus on the most technically complex part as requested. Explain the problem, your solution, and the outcome.
  • Key Skills Highlight (15-20 seconds): Briefly reiterate your core Webflow skills and how they apply to this role.

• Portfolio Walkthrough: Be ready to discuss specific projects in detail, explaining your role, the technology used, challenges faced, and results achieved.

• Quantify Impact: For each project, try to mention any measurable outcomes, such as improved load times, higher conversion rates, or positive client feedback.

📝 Enhancement Note: The interview process heavily emphasizes practical application and problem-solving. Be prepared to demonstrate your Webflow skills and articulate how you contribute to GTM success.

📌 Application Steps

To apply for this Webflow Developer position:

• Submit your application through the Workable application link.

• Portfolio Customization: Ensure your portfolio link directs to examples of Webflow sites, specifically highlighting those for B2B or SaaS companies. If your best work isn't publicly live, prepare to discuss it thoroughly.

• Resume Optimization: Tailor your resume to emphasize Webflow proficiency, CMS management, landing page development, B2B/SaaS experience, and any relevant GTM support activities. Use keywords from the job description.

• Loom Video Preparation: Record a concise (1-2 minute) Loom video introducing yourself, showcasing a proud Webflow project, and detailing its most technically complex aspect. Practice your delivery for clarity and conciseness.

• Company Research: Familiarize yourself with Hire Overseas, the B2B AI industry, and the general expectations for remote technical roles in Nigeria. Understand the importance of US business hours availability.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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