Webflow Developer

📍 Job Overview

Job Title: Webflow Developer

Company: GoodHabitz

Location: Eindhoven, North Brabant, Netherlands

Job Type: Full-Time

Category: Web Development / Digital Marketing Operations

Date Posted: 2026-08-27

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the end-to-end development, maintenance, and structural integrity of the GoodHabitz website using Webflow, ensuring optimal performance and user experience.

• Implement advanced custom JavaScript and CSS to create dynamic interactions, animations, and functionalities that extend beyond native Webflow capabilities.

• Translate marketing briefs from Performance Media, Demand Gen, and Brand & Content teams into high-quality, pixel-accurate web pages and site sections.

• Proactively monitor and optimize site speed, technical SEO, and overall performance, advocating for best practices in development and design.

📝 Enhancement Note: This role is positioned within a "newly structured Marketing team" and emphasizes ownership, proactive problem-solving, and direct stakeholder engagement, indicating a significant degree of autonomy and strategic input expected from the Webflow Developer. The focus on "what's under the hood" alongside visual presentation highlights a need for strong technical acumen in addition to front-end development skills.

📈 Primary Responsibilities

• Own the complete Webflow build process, from initial development to ongoing maintenance and site structure, in close collaboration with the Website Platform Owner.

• Maintain a meticulously organized Webflow project, focusing on clean structure, consistent class naming conventions, and strategic component selection to enhance performance and long-term maintainability.

• Extend Webflow's capabilities by integrating custom JavaScript and CSS for sophisticated animations, interactions, and unique functionalities.

• Convert marketing briefs into fully realized web pages and site sections, ensuring alignment with campaign objectives and brand guidelines.

• Continuously monitor website performance metrics, including site speed and technical SEO, implementing best practices and addressing any identified issues promptly.

• Leverage AI and automation tools such as Claude and Make.com to streamline development, quality assurance, and maintenance workflows.

• Proactively identify and report technical debt, bugs, and other issues, taking initiative rather than waiting for direction.

• Champion performance considerations in design discussions and development choices, ensuring optimal crawlability for search engines and AI crawlers.

📝 Enhancement Note: The responsibilities emphasize a blend of technical execution and strategic contribution. The expectation to "use AI and automation" and "take ownership of quality" points to a forward-thinking role that values efficiency and proactive problem-solving, aligning with modern GTM operations principles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Computer Science, Web Design, Digital Marketing, or a related field is often preferred for roles requiring deep technical understanding. Equivalent practical experience will be strongly considered.

Experience: Minimum of 2-5 years of hands-on production experience specifically within Webflow.

Required Skills:

• Proven, hands-on production experience in Webflow (not just general CMS experience).

• Strong proficiency in custom JavaScript and CSS, with the ability to build complex features beyond Webflow's native capabilities.

• Solid understanding of HTML5 semantic markup and best practices for structuring content for both browsers and search engine crawlers.

• Experience with multilingual website builds, understanding the impact of localization on CMS structure and page architecture.

• Robust knowledge of technical SEO principles and how development choices influence crawlability and search engine performance.

• Experience utilizing animation libraries, such as GSAP, to create smooth and performant motion graphics.

• Demonstrated ability to work directly from marketing briefs and collaborate effectively with marketing stakeholders.

• Fluency in Figma, with the capacity to accurately translate design files into pixel-perfect web builds. Preferred Skills:

• Familiarity with AI tools like Claude for content generation or code assistance.

• Experience with integration platforms like Make.com (formerly Integromat) for workflow automation.

• Understanding of web accessibility standards (WCAG).

• Experience with A/B testing and conversion rate optimization (CRO) concepts.

• Basic knowledge of version control systems (e.g., Git).

📝 Enhancement Note: The requirements heavily emphasize practical, hands-on Webflow experience and advanced front-end development skills. The distinction between "general CMS or web development" and "Webflow specifically" highlights the niche expertise sought. The inclusion of "Claude" and "Make.com" suggests an expectation for leveraging automation and AI in development workflows, a key trend in GTM operations for efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of live websites or projects built and maintained using Webflow.

• Demonstrations of complex interactions, animations, and custom functionality implemented within Webflow.

• Case studies detailing how specific marketing briefs were translated into functional web pages, showcasing problem-solving and execution.

• Examples highlighting proficiency in responsive design across various devices and screen sizes.

• Evidence of technical SEO considerations and performance optimizations implemented in past projects. Process Documentation:

• Showcase examples of how you structure and maintain Webflow projects for optimal performance and long-term maintainability.

• Provide insights into your workflow for translating design files (Figma) into pixel-perfect Webflow builds.

• Illustrate your approach to integrating custom JavaScript and CSS for advanced features.

• Detail your methodology for monitoring and improving site speed and technical SEO.

📝 Enhancement Note: For a Webflow Developer role, the portfolio is paramount. It should not only showcase visual design but critically, the technical execution, structural integrity, and performance optimization aspects of the builds. Demonstrating an understanding of how development choices impact SEO and maintainability will be key, aligning with the "under the hood" emphasis of the role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Webflow Developer in the Netherlands, with 2-5 years of experience, the estimated salary range is €45,000 - €65,000 annually. This estimation considers the specialized nature of Webflow expertise, the requirement for custom coding, and the cost of living in Eindhoven.

Benefits:

• Competitive salary package.

• 25 days of paid time off annually.

• Travel budget provided.

• Flexible work arrangements and necessary tools, including a laptop.

• Unlimited access to GoodHabitz learning resources and MyAcademy for professional and personal growth.

• Mental coaching support through a partner organization.

• Opportunity to work within diverse and inclusive European teams.

• Participation in energetic and fun themed events and team-building activities.

• A fully paid Annual Do-Good Day for volunteer work.

• Comprehensive pension and insurance coverage.

Working Hours: Typically 40 hours per week, with flexibility offered in line with a hybrid work model.

📝 Enhancement Note: The provided salary range is an estimate based on typical market rates for this specialization in the Netherlands. Actual compensation may vary based on the candidate's specific experience, skill set, and negotiation. The extensive list of benefits highlights GoodHabitz's commitment to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Education Technology) - GoodHabitz operates in a rapidly growing sector focused on making online learning accessible, engaging, and enjoyable.

Company Size: GoodHabitz is described as one of the fastest-growing international EdTech companies in Europe, implying a dynamic, scaling organization. While not explicitly stated, a company of this description likely falls into the mid-to-large size category (e.g., 250-1000+ employees), fostering a culture that balances innovation with structured growth.

Founded: Founded with a mission to transform learning experiences, GoodHabitz has established itself as a leader in the European market, known for its in-house production of unique online training content.

Team Structure:

• The Webflow Developer will be part of a newly structured Marketing team, working closely with a "Website Platform Owner," "Digital Experience Specialist," and the broader "digital experience team."

• This structure suggests a collaborative environment where specialized roles focus on different aspects of the digital presence, with clear lines of ownership and cross-functional interaction.

• Collaboration is expected with Performance Media, Demand Gen, and Brand & Content teams, indicating a strong connection between development and marketing strategy execution. Methodology:

• Emphasis on data-driven decision-making, performance monitoring (site speed, technical SEO), and continuous improvement.

• Utilization of modern development practices, including custom coding, animation libraries, and leveraging AI/automation tools.

• A proactive approach to quality assurance, technical debt management, and problem-solving.

• Focus on translating marketing objectives into tangible digital experiences.

Company Website: https://www.goodhabitz.com/

📝 Enhancement Note: The company culture appears to be dynamic, growth-oriented, and focused on innovation within the EdTech space. The emphasis on a "newly structured Marketing team" implies an evolving organizational setup where individuals are encouraged to shape processes and take ownership. The blend of creative production (GoodHabitz Studios) and technical development suggests a multidisciplinary and collaborative environment.

📈 Career & Growth Analysis

Operations Career Level: This role is a Mid-Level position, suitable for developers with 2-5 years of dedicated Webflow and front-end development experience. It requires a strong foundation in core technologies and the ability to work independently on significant projects.

Reporting Structure: The Webflow Developer will report to a lead within the Marketing or Digital Experience team, likely working closely with the "Website Platform Owner." This structure facilitates direct collaboration with marketing functions while maintaining a technical oversight.

Operations Impact: The Webflow Developer plays a critical role in the company's digital presence and customer acquisition/engagement strategy. By owning the website's build and performance, this role directly impacts user experience, lead generation, brand perception, and ultimately, revenue. Optimizing technical aspects like site speed and SEO directly contributes to marketing campaign effectiveness and conversion rates.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Webflow, advanced JavaScript/CSS, animation libraries, and potentially explore full-stack development or specific areas like performance optimization or accessibility.

• Cross-functional Leadership: Transition into roles with broader website platform ownership, digital strategy, or team leadership within the marketing or digital product domain.

• EdTech Domain Expertise: Develop a strong understanding of the EdTech market and learning experience design, becoming a valuable asset in shaping GoodHabitz's digital learning platform.

• Process Improvement: Lead initiatives to enhance development workflows, implement new tools, and establish technical standards for the marketing team.

📝 Enhancement Note: This role offers a clear path for growth within a rapidly expanding EdTech company. The emphasis on ownership and proactive contribution suggests opportunities to influence technical direction and potentially move into leadership positions focused on digital experience or marketing technology.

🌐 Work Environment

Office Type: Hybrid work model, allowing for a blend of remote work and in-office collaboration.

Office Location(s): Eindhoven, North Brabant, Netherlands. This location likely offers a modern workspace designed to foster collaboration and innovation.

Workspace Context:

• Access to a supportive environment with the necessary tools and comforts for productive work.

• A collaborative atmosphere within the Marketing and Digital Experience teams, encouraging knowledge sharing and teamwork.

• Opportunities to work alongside diverse colleagues from across Europe, bringing varied perspectives and cultural insights.

• Likely equipped with the technology and infrastructure to support Webflow development, design collaboration (Figma), and integration tools.

Work Schedule: Standard working hours (estimated 40 hours per week) with flexibility inherent in the hybrid model, allowing for effective management of development tasks and personal commitments.

📝 Enhancement Note: The hybrid model in Eindhoven suggests a balance between focused individual work and collaborative team engagement. The company's emphasis on diversity and inclusion points to a rich and stimulating work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio, focusing on Webflow expertise, custom coding skills, and relevant project examples.

• Technical Interview: Discussion of Webflow architecture, JavaScript/CSS implementation, technical SEO understanding, and problem-solving scenarios. Candidates may be asked to walk through specific portfolio projects.

• Portfolio Presentation: A dedicated session to present key Webflow projects, highlighting challenges, solutions, technical approach, and impact. This is crucial for demonstrating ownership and execution capabilities.

• Stakeholder/Team Interview: Conversation with the hiring manager (Ard Raemakers), Website Platform Owner, and potentially other marketing team members to assess cultural fit, collaboration style, and understanding of marketing briefs.

• Final Interview/Offer: Discussion of terms and conditions, potentially with senior leadership.

Portfolio Review Tips:

• Highlight Webflow Proficiency: Clearly showcase your deep understanding of Webflow's capabilities and limitations. Detail how you leverage its features and extend them with custom code.

• Demonstrate Technical Depth: For each project, explain your approach to HTML structure, CSS architecture, JavaScript interactions, and performance optimization. Use screenshots or live links effectively.

• Showcase Problem-Solving: Present case studies that illustrate how you tackled specific marketing requirements or technical challenges. Quantify results where possible (e.g., improved load times, better SEO rankings).

• Emphasize Collaboration: If possible, show examples of how you translated designs from Figma or collaborated with marketing teams on briefs.

• Address Technical SEO & Performance: Specifically call out how you considered and implemented technical SEO best practices and performance optimizations in your builds.

Challenge Preparation:

• Be prepared to discuss how you would approach building a complex, multi-lingual marketing landing page from a brief.

• Anticipate questions about managing technical debt and maintaining a large Webflow project.

• Practice articulating the impact of development decisions on marketing goals and user experience.

• Familiarize yourself with GoodHabitz's current website and identify potential areas for improvement from a technical or performance standpoint.

📝 Enhancement Note: The interview process will heavily scrutinize practical Webflow skills and the ability to translate marketing needs into technical solutions. The portfolio is not just a formality but a primary tool for demonstrating competence and suitability for this ownership-focused role.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and management. Mastery is essential.

• Figma: For design collaboration, translating mockups into pixel-perfect builds.

• Custom JavaScript & CSS: For advanced interactivity, animations, and custom functionalities.

• Animation Libraries (e.g., GSAP): For creating sophisticated and performant motion graphics.

Analytics & Reporting:

• Webflow's built-in analytics: For basic performance monitoring.

• Google Analytics / Similar: For tracking website traffic, user behavior, and campaign performance.

• SEO Tools (e.g., SEMrush, Ahrefs, Screaming Frog): For technical SEO audits, keyword research, and performance tracking.

CRM & Automation:

• Claude: For potential assistance with content generation, code snippets, or documentation.

• Make.com (formerly Integromat): For automating workflows, integrations between Webflow and other marketing/business tools.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Understanding how the website integrates with these platforms for lead nurturing and campaign tracking.

📝 Enhancement Note: Proficiency in Webflow and advanced front-end skills are non-negotiable. The explicit mention of Claude and Make.com indicates an expectation for candidates to be forward-thinking and leverage automation and AI tools to enhance efficiency in their development and maintenance processes.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for the website's build, performance, and quality, proactively identifying and resolving issues.

• Quality & Craftsmanship: A commitment to building clean, well-structured, and maintainable code with a focus on both aesthetics and underlying technical integrity.

• Collaboration & Communication: Working effectively with marketing stakeholders, designers, and platform owners, translating briefs and providing technical insights.

• Innovation & Efficiency: Embracing new tools and technologies (like AI and automation) to improve development workflows and site performance.

• Data-Driven Improvement: Using performance metrics (speed, SEO) to inform development decisions and advocate for best practices.

Collaboration Style:

• Direct Engagement: Expected to work directly with marketing stakeholders, translating briefs and contributing to discussions rather than passively receiving tasks.

• Cross-functional Teamwork: Collaborating closely with the Website Platform Owner, Digital Experience Specialist, and other members of the digital experience and marketing teams.

• Proactive Feedback Loop: Encouraged to proactively flag technical debt, bugs, and potential improvements, fostering a culture of continuous enhancement.

• Knowledge Sharing: Contributing to the team's collective knowledge by sharing best practices in Webflow development, performance optimization, and new tool utilization.

📝 Enhancement Note: The values emphasize a proactive, ownership-driven approach to web development within a marketing context. The ideal candidate is not just a coder but a problem-solver and a proactive contributor who values quality, efficiency, and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality, performant websites quickly to meet marketing demands while maintaining clean code and avoiding technical debt.

• Keeping Pace with Webflow Updates: Staying current with Webflow's evolving features and best practices, and adapting development strategies accordingly.

• Cross-functional Communication: Effectively translating technical concepts to non-technical marketing stakeholders and ensuring alignment on project goals.

• Optimizing for Diverse Audiences: Managing multilingual builds and ensuring consistent performance and user experience across different regions and languages.

Learning & Development Opportunities:

• Advanced Webflow Techniques: Mastering complex interactions, custom integrations, and performance optimization within Webflow.

• Front-End Technologies: Deepening expertise in JavaScript frameworks, CSS preprocessors, and modern front-end development patterns.

• Technical SEO Specialization: Becoming an expert in how web development impacts search engine visibility and performance.

• Marketing Technology Integration: Learning how to integrate Webflow with various marketing automation and CRM platforms.

• Leadership Potential: Opportunities to lead technical aspects of website projects, mentor junior developers, or specialize in areas like performance engineering or accessibility.

📝 Enhancement Note: This role presents opportunities to tackle complex development challenges in a fast-paced EdTech environment. The emphasis on proactive problem-solving and continuous learning aligns well with the growth trajectory of both the individual and the company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a marketing brief from a Demand Gen campaign and translating it into a fully functional, high-converting Webflow landing page." (Focus on workflow, stakeholder interaction, technical execution, and performance considerations).

• "How do you approach maintaining a clean and performant Webflow project over time, and what strategies do you use to manage technical debt?" (Highlight your organizational skills, class naming conventions, component strategy, and proactive issue resolution).

• "Imagine you're designing a new feature for our website that requires custom animation. How would you approach this using Webflow and potentially GSAP, ensuring both visual appeal and optimal performance?" (Demonstrate your technical depth with animation libraries and performance awareness). Company & Culture Questions:

• "What attracts you to GoodHabitz and the EdTech industry specifically?" (Research GoodHabitz's mission, values, and impact).

• "How do you see your role contributing to the broader marketing goals of GoodHabitz?" (Connect your Webflow expertise to lead generation, brand building, and user engagement).

• "Describe a time you had to advocate for a technical best practice with a non-technical stakeholder. How did you approach it, and what was the outcome?" (Showcase your communication and influence skills). Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, clearly stating the objective, your role, the technologies used, challenges faced, solutions implemented, and quantifiable results.

• Webflow Focus: For each Webflow project, detail your specific contributions, especially regarding custom code, complex layouts, and performance optimizations.

• Visuals & Demos: Use high-quality screenshots, short video clips of interactions, and live links. Be ready to navigate and explain the structure of a live site.

• Impact Metrics: Where possible, present data points related to site speed improvements, SEO gains, or conversion rate enhancements attributed to your work.

• Technical Explanation: Be prepared to dive deep into the technical aspects of your builds when asked, explaining your choices for HTML structure, CSS methodology, and JavaScript implementation.

📝 Enhancement Note: Interviewers will be looking for a blend of technical expertise, proactive problem-solving, and a strong understanding of how web development supports marketing objectives. Being able to articulate your process and demonstrate impact through your portfolio will be key.

📌 Application Steps

To apply for this Webflow Developer position:

• Submit your application through the provided link on Workable.

• Customize your Resume: Tailor your resume to highlight specific Webflow experience, custom JavaScript/CSS skills, technical SEO knowledge, and any experience with tools like Figma, Claude, or Make.com. Quantify achievements wherever possible.

• Prepare Your Portfolio: Curate your best Webflow projects. Ensure they are easily accessible, visually appealing, and clearly demonstrate your technical capabilities, problem-solving skills, and understanding of performance/SEO. Be ready to walk through specific examples and explain your development process.

• Research GoodHabitz: Understand the company's mission, target audience, current website, and overall brand. Think about how your skills can directly contribute to their growth and marketing objectives.

• Practice Interview Responses: Prepare answers to common Webflow development questions, behavioral questions, and scenario-based questions related to marketing briefs and technical challenges. Rehearse your portfolio presentation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.