Webflow and WordPress Developer (005-1233)

📍 Job Overview

Job Title: Webflow and WordPress Developer

Company: Hunt St (Client: Boutique Australian Marketing Consultancy)

Location: Metro Manila, Philippines

Job Type: FULL_TIME

Category: Web Development / Digital Marketing Operations

Date Posted: 2026-08-20

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and maintain high-performance websites, with a primary focus on Webflow and secondary focus on WordPress, ensuring optimal speed, responsiveness, and user experience.

• Implement SEO-friendly development practices to build clean, well-structured, and crawlable websites that support digital marketing initiatives.

• Collaborate closely with marketing teams to ensure that all development decisions align with SEO, paid media, analytics, and conversion rate optimization (CRO) goals.

• Apply a strong understanding of technical SEO principles, including semantic HTML and modern web development standards, to create robust and scalable web architectures.

• Ensure websites are built with marketers in mind, facilitating easy content management, optimization, and scaling for future marketing campaigns.

📝 Enhancement Note: This role is classified as an Independent Contractor engagement, meaning the candidate will be directly engaged by the client, not through an outsourcing agency. The compensation is presented in AUD, indicating a potential client base in Australia. The focus on Webflow, technical SEO, and marketer-friendly development highlights a strong integration between technical execution and marketing strategy.

📈 Primary Responsibilities

• Build, develop, and maintain websites primarily using Webflow, with WordPress experience also being crucial, ensuring adherence to best practices for performance and code quality.

• Write clean, efficient, and maintainable code, minimizing unnecessary scripts, elements, and code bloat to enhance site speed and maintainability.

• Ensure all developed websites are fast, responsive, and optimized for peak performance across a variety of devices and browsers.

• Apply SEO-friendly development practices, including clean site structure, semantic HTML, and crawlable page architecture, to maximize organic search visibility.

• Build websites with a marketer-centric approach, ensuring that the underlying structure and content management systems are easy for marketing teams to optimize, edit, and scale.

• Proactively identify and resolve technical issues that may impact website speed, structure, SEO performance, or overall functionality.

• Work collaboratively with marketing teams to ensure development decisions effectively support overarching SEO strategies, paid media campaigns, analytics tracking, and conversion goals.

• Conduct thorough quality assurance checks to ensure websites are technically sound, performant, and free of errors before launch.

• Maintain an exceptionally high level of attention to detail across all aspects of development, including layout, functionality, responsiveness, and technical implementation.

📝 Enhancement Note: The responsibilities emphasize a dual focus on technical development excellence (clean code, performance) and strategic marketing alignment (SEO, CRO, marketer usability). This suggests the role requires a developer who thinks beyond just coding and understands the broader impact on business goals.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a strong portfolio and demonstrable skills are paramount. A background in Computer Science, Web Development, Digital Marketing, or a related field would be beneficial.

Experience: 2-5 years of professional experience in web development, with a significant portion focused on building and managing websites using Webflow and WordPress.

Required Skills:

• Proven experience developing and maintaining websites using Webflow.

• Proficient experience developing and maintaining websites using WordPress.

• Strong command of core web technologies: HTML, CSS, and JavaScript.

• Solid understanding of technical SEO principles and best practices for building Google-friendly website architecture.

• Demonstrated ability to build fast-loading websites without unnecessary technical bloat or excessive code.

• Strong understanding of website performance metrics, including Core Web Vitals, and effective page-speed optimization techniques.

• Excellent attention to detail and a meticulous quality-control mindset for all development work.

• Ability to comprehend and translate how website structure and development decisions impact marketer workflows, SEO performance, and conversion rates.

• Proven ability to work independently, effectively troubleshoot technical issues, and make sound technical decisions with minimal supervision. Preferred Skills:

• Experience with JavaScript frameworks or libraries beyond basic implementation.

• Familiarity with web analytics platforms (e.g., Google Analytics) and their integration with website development.

• Understanding of UI/UX principles and how they intersect with development for optimal user flow.

• Experience with version control systems (e.g., Git).

• Knowledge of A/B testing methodologies and how to implement them from a development standpoint.

• Familiarity with digital marketing strategies and tools used by marketing consultancies.

📝 Enhancement Note: The explicit requirement for "Strong Webflow experience is essential" indicates this platform is the primary focus. The emphasis on technical SEO, performance, and marketer usability suggests a need for a developer who can act as a technical partner to the marketing team, not just an executor of designs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a range of projects built with Webflow, showcasing clean code, responsive design, and performance optimization.

• Include examples of WordPress sites developed, highlighting adaptability and efficient structure.

• Showcase projects where technical SEO considerations were integral to the development process and resulted in measurable improvements.

• Present case studies of websites that exhibit exceptional page speed scores and explain the development strategies employed to achieve them.

• Provide examples of websites where the development facilitated ease of use for marketing teams in content updates and campaign management. Process Documentation:

• Detail the workflow for building and launching a new website from concept to completion, emphasizing quality assurance steps.

• Outline the process for diagnosing and resolving technical website issues, including performance bottlenecks and SEO challenges.

• Document methodologies for collaborating with marketing stakeholders to translate their requirements into technical specifications and development plans.

• Illustrate processes for optimizing existing websites for speed, SEO, and conversion, including before-and-after metrics.

📝 Enhancement Note: For a role emphasizing technical execution and its impact on marketing outcomes, a portfolio is critical. It should not only showcase completed projects but also demonstrate the candidate's thought process regarding performance, SEO, and marketer enablement.

💵 Compensation & Benefits

Salary Range: $2,500 - $3,000 AUD per month.

Benefits:

• Independent Contractor Engagement: Flexibility in work schedule and management of personal time.

• Remote Work: Ability to work from home, eliminating commute time and costs.

• Flexible Work Schedule: While alignment with AU business hours is expected for collaboration, the contractor has flexibility in managing their time.

• Direct Engagement: Work directly with a boutique Australian marketing consultancy, offering a close-knit team environment.

• Professional Development: Opportunity to work on diverse marketing and administrative initiatives within a supportive team.

Working Hours: Expected to align with Australian business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration purposes. This translates to approximately 40 hours per week.

📝 Enhancement Note: The salary range is provided in AUD, suggesting the client is Australian. To convert this to PHP for local context: As of late 2023/early 2024, 1 AUD is approximately 35-38 PHP. Therefore, the monthly range is roughly 87,500 - 114,000 PHP. This falls within the mid-to-senior level developer salary expectations in Metro Manila, considering the specialized skills in Webflow and technical SEO. The "Independent Contractor Agreement" means benefits like statutory leave, health insurance (beyond what's mandated for contractors in the Philippines, if any), and retirement contributions are typically the responsibility of the contractor.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Consultancy, specializing in Healthcare Professionals. This niche focus implies a need for clear, data-driven strategies and a professional, results-oriented approach.

Company Size: Small, boutique team, suggesting a close-knit environment with high visibility for individual contributions.

Founded: Not specified, but the client is described as a "boutique Australian marketing consultancy," implying a potentially established but not overly large operation.

Team Structure:

• The operations team (developers, marketers) is likely small and collaborative, with direct interaction between team members and potentially with the consultancy's leadership.

• Reporting structure is likely flat, with developers working closely with marketing leads or project managers.

• Cross-functional collaboration is key, as the developer will work directly with marketing strategists and potentially client stakeholders to ensure website development supports broader marketing goals. Methodology:

• Data-driven marketing strategies are a core focus for the client, meaning the developer's work must be measurable and contribute to tangible outcomes.

• Emphasis on clear, practical marketing solutions rather than complex, jargon-filled approaches.

• Agile or iterative development processes are likely, allowing for quick feedback loops and adjustments based on performance data.

Company Website: huntst.com (This appears to be the recruitment platform, the client's actual website is not directly linked but implied to be for a marketing consultancy).

📝 Enhancement Note: The client's focus on healthcare professionals means the developer must be prepared to work within potentially regulated environments, prioritizing accuracy, professionalism, and user trust in website design and functionality.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level developer (2-5 years experience) with specialized skills in Webflow and technical SEO. It's a hands-on, individual contributor role focused on execution and technical problem-solving within the marketing operations function.

Reporting Structure: The developer will likely report to a Marketing Manager, Head of Digital, or a Project Lead within the Australian marketing consultancy. Direct collaboration with marketing strategists and other team members is expected.

Operations Impact: The developer's work directly influences the client's ability to attract and convert leads through their digital presence. By building fast, SEO-optimized, and user-friendly websites, they contribute directly to lead generation, brand perception, and ultimately, the growth of the healthcare professionals the consultancy serves. Their technical decisions have a tangible impact on marketing campaign effectiveness and ROI.

Growth Opportunities:

• Specialization: Deepen expertise in Webflow development, advanced technical SEO, and performance optimization, becoming a go-to expert for these areas.

• Cross-functional Skill Development: Gain a deeper understanding of digital marketing strategy, CRO, and analytics by working closely with the marketing team, potentially transitioning into a more integrated marketing technology role.

• Project Leadership: As experience grows, potentially take ownership of larger website projects, manage development timelines, and mentor junior developers if the team expands.

• Client Interaction: Develop stronger client-facing communication skills through direct collaboration on project requirements and technical recommendations.

📝 Enhancement Note: The "Independent Contractor" status means career growth is less about traditional internal promotions and more about expanding skill sets, taking on more complex projects, and potentially securing longer-term contracts or new opportunities through the consultancy or recruitment platform.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive working from home.

Office Location(s): The role is based in Metro Manila, Philippines, but work is performed remotely from the candidate's chosen location within the Philippines. The client is based in Australia.

Workspace Context:

• Collaborative Environment: Despite being remote, the expectation is for active collaboration with the Australian-based marketing team, requiring strong communication skills and proactive engagement.

• Tools & Technology: Access to necessary development tools and a reliable internet connection are essential for remote work. The team likely utilizes project management software and communication platforms.

• Team Interaction: Regular virtual meetings, stand-ups, and communication via chat/email are expected to maintain team cohesion and project alignment.

Work Schedule: While the role requires alignment with Australian business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, the flexibility of an independent contractor allows for managing personal time and work patterns outside of these core collaboration windows. This is approximately 40 hours per week.

📝 Enhancement Note: The remote nature necessitates strong self-discipline, excellent time management, and proactive communication to bridge the geographical and time zone differences with the client's team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, Webflow/WordPress proficiency, and understanding of SEO/performance.

• Technical Interview: Likely a discussion focused on Webflow/WordPress capabilities, coding standards, SEO best practices, and problem-solving scenarios related to website performance and structure. This may include live coding exercises or code review discussions.

• Portfolio Walkthrough: A dedicated session to present and discuss key projects from the portfolio, explaining technical choices, challenges overcome, and outcomes achieved, particularly relating to SEO and performance.

• Cultural Fit/Collaboration Interview: Discussion on how the candidate works independently, collaborates with remote teams, and aligns with the client's data-driven, practical marketing approach. May involve discussing how they handle feedback and integrate with marketing strategies.

Portfolio Review Tips:

• Highlight Webflow Expertise: Ensure several strong Webflow projects are prominently featured, detailing the specific features and functionalities implemented.

• Demonstrate Technical SEO: For each relevant project, clearly explain the technical SEO considerations made during development (e.g., semantic HTML, schema markup, site structure, crawlability) and any resulting improvements.

• Showcase Performance Optimization: Present case studies with quantifiable results for page speed improvements (e.g., Core Web Vitals scores, load times) and explain the development techniques used.

• Explain Marketer-Friendliness: If possible, demonstrate how the website structure or CMS setup makes it easy for non-developers to manage content or optimize pages.

• Be Concise and Impactful: Focus on the most relevant projects and clearly articulate your role, the challenges, the solutions, and the measurable outcomes.

Challenge Preparation:

• Technical Scenarios: Be prepared to discuss common web development challenges, such as optimizing slow-loading pages, ensuring cross-browser compatibility, or troubleshooting SEO issues.

• Webflow/WordPress Scenarios: Anticipate questions about specific Webflow features, CMS capabilities in WordPress, or best practices for integrating custom code.

• SEO Fundamentals: Refresh knowledge on technical SEO elements like sitemaps, robots.txt, canonical tags, and mobile-friendliness.

• Performance Metrics: Understand the importance of Core Web Vitals (LCP, FID, CLS) and how to improve them through development.

📝 Enhancement Note: Given the emphasis on technical execution and its direct impact on marketing results, the portfolio review will likely be a significant component. Candidates should be ready to defend their technical decisions and articulate the business value of their development work.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Essential for website development, content management, and design implementation. Proficiency in its visual editor, CMS capabilities, and custom code integration is key.

• WordPress: Required for developing and maintaining WordPress-based websites, including theme and plugin customization.

• HTML5: For structuring web content semantically and efficiently.

• CSS3: For styling, layout, and responsive design implementation, including preprocessors like Sass or Less if used.

• JavaScript: For adding interactivity, dynamic features, and client-side logic.

Analytics & Reporting:

• Google Analytics (or similar): Understanding how to ensure proper tracking is implemented and how website structure impacts data collection.

• Page Speed Tools: Google PageSpeed Insights, GTmetrix, WebPageTest for performance analysis and optimization.

• SEO Audit Tools: Tools like Screaming Frog, Semrush, or Ahrefs for technical SEO analysis.

CRM & Automation:

• While not a primary focus for this developer role, understanding how websites integrate with CRMs (e.g., Salesforce, HubSpot) or marketing automation platforms (e.g., ActiveCampaign, Mailchimp) for lead capture and data flow would be beneficial.

📝 Enhancement Note: Proficiency with Webflow is paramount. The role requires a developer who can leverage these tools to build technically sound, high-performing websites that serve as robust platforms for digital marketing efforts.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: All development work should be guided by data, whether it's performance metrics, SEO rankings, or conversion rates.

• Efficiency and Optimization: A continuous drive to improve website performance, code quality, and development workflows.

• Collaboration and Communication: Proactive and clear communication, especially within a remote team structure, to ensure alignment and shared understanding.

• Detail-Oriented Excellence: A commitment to high-quality work, with meticulous attention to detail in code, functionality, and design implementation.

• Practicality and Results: Focus on delivering tangible results and practical solutions that directly benefit the client's marketing objectives.

Collaboration Style:

• Remote Teamwork: Active participation in virtual team meetings, utilizing communication platforms effectively, and providing timely updates.

• Cross-Functional Integration: Working closely with marketing strategists, providing technical input on campaign planning, and ensuring development supports marketing goals.

• Feedback Exchange: Openness to receiving and providing constructive feedback on code, designs, and technical approaches.

• Proactive Problem-Solving: Identifying potential issues and proposing solutions independently, rather than waiting for problems to arise.

📝 Enhancement Note: The client's "approachable, down-to-earth working style" and focus on "real, tangible results" suggest a culture that values directness, pragmatism, and a strong work ethic, even in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Time Zones: Effectively collaborating with an Australian-based team while working from the Philippines requires strategic scheduling and proactive communication.

• Maintaining High Performance Standards: Consistently building websites that meet stringent speed and SEO requirements can be technically demanding.

• Balancing Development with Marketing Needs: Ensuring that technical decisions fully support evolving marketing strategies and campaign requirements.

• Independent Problem-Solving: As a remote contractor, the ability to independently diagnose and resolve complex technical issues without immediate on-site support is crucial.

Learning & Development Opportunities:

• Advanced Webflow Techniques: Mastering complex animations, custom integrations, and advanced CMS setups within Webflow.

• Deep Dive into Technical SEO: Becoming an expert in crawlability, indexability, site architecture, and structured data from a development perspective.

• Performance Optimization Mastery: Developing a deep understanding of Core Web Vitals and advanced techniques for achieving top performance scores.

• Marketing Technology Integration: Learning how websites connect with broader marketing stacks, including CRMs, analytics, and automation tools.

• Client Project Management: Gaining experience in managing project scope, timelines, and client expectations for website development projects.

📝 Enhancement Note: The role offers a significant opportunity to become a specialist in Webflow and its integration with marketing strategies, a valuable niche in the current digital landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to optimize a slow-loading website. What steps did you take, and what were the results?" (Focus on performance metrics, tools used, and technical solutions).

• "How do you ensure a website is technically sound for SEO before launch? Walk us through your checklist." (Focus on crawlability, indexability, semantic HTML, site structure, mobile-friendliness).

• "Imagine a marketer wants to implement a new lead capture form on a Webflow site. How would you approach this to ensure it's functional, integrated with analytics, and easy for them to manage later?" (Focus on collaboration, technical implementation, and marketer usability). Company & Culture Questions:

• "How do you manage your time and stay productive when working remotely as an independent contractor?" (Focus on self-discipline, organization, and time management).

• "How do you typically collaborate with non-technical team members, such as marketers, to ensure project success?" (Focus on communication, translating technical concepts, and understanding business goals).

• "What are your thoughts on data-driven marketing, and how does your development work contribute to it?" (Focus on results orientation and measurable impact). Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly state the client/goal, your role, the challenges faced, the solutions implemented (especially technical ones), and the quantifiable results (e.g., speed improvements, SEO gains, conversion uplift).

• Focus on Webflow & SEO: Prioritize projects that best showcase your Webflow expertise and your ability to implement technical SEO best practices.

• Quantify Everything: Use numbers and data wherever possible – load times, Core Web Vitals scores, SEO ranking improvements, etc.

• Explain Your "Why": Don't just show what you built; explain why you made certain technical decisions and how they benefited the project's goals.

• Be Prepared for Technical Deep Dives: Anticipate questions about specific code snippets, CSS techniques, JavaScript functionalities, or Webflow configurations.

📝 Enhancement Note: The interview process will likely test not only your technical coding skills but also your strategic understanding of how development impacts marketing outcomes and your ability to function effectively as a remote, independent contributor.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight your experience with Webflow, WordPress, technical SEO, and performance optimization. Use keywords from the job description and quantify your achievements with specific metrics.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your Webflow and WordPress development skills, with a clear emphasis on technical SEO and performance optimization. Ensure each project includes a concise description of your role, the challenges, and the outcomes.

• Prepare for Technical Questions: Review core web development principles (HTML, CSS, JavaScript), technical SEO concepts, and Core Web Vitals. Be ready to discuss your experience with Webflow's specific features and limitations.

• Research the Client's Industry: Understand the client's focus on healthcare professionals and data-driven marketing. Consider how your development work can support their specific client base and business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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