Web Developer - Webflow

📍 Job Overview

Job Title: Web Developer - Webflow

Company: Montu UK

Location: Century City, Cape Town, South Africa

Job Type: Full-Time

Category: Web Development / Digital Strategy / Growth Operations

Date Posted: 2026-05-15

Experience Level: 5+ Years

Remote Status: Fully Remote (South Africa)

🚀 Role Summary

• Drive website growth and performance through strategic development and continuous optimization using Webflow and Wix.

• Combine technical expertise with a strong understanding of user journeys, SEO, and Conversion Rate Optimization (CRO).

• Collaborate closely with marketing, pharmacy, product, and growth teams to ensure high-performing, scalable, and conversion-focused digital assets.

• Act as the technical owner for all website initiatives, ensuring adherence to best-in-class web standards and compliance requirements.

• Translate business objectives into seamless on-site user experiences that enhance lead generation, upselling, and cross-selling opportunities.

📝 Enhancement Note: This role is framed as a "Web Developer" but the description emphasizes growth, optimization, and cross-functional collaboration, aligning it closely with Growth Operations or Digital Operations roles. The focus on Webflow and Wix expertise, combined with CRO and SEO, positions this as a hybrid technical and strategic position.

📈 Primary Responsibilities

• Own and execute the website development and optimization strategy, directly contributing to business and growth objectives.

• Develop, maintain, and continuously optimize website pages and templates using Webflow and Wix, ensuring a high-quality user experience.

• Implement scalable components and custom code (HTML, CSS, JavaScript) to enhance functionality and performance.

• Collaborate with marketing, product, and pharmacy teams to ensure a consistent and high-performing user experience across all digital touchpoints.

• Serve as the primary technical point of contact for website projects, ensuring adherence to technical best practices and standards.

• Translate marketing, product, and brand initiatives into seamless, intuitive on-site user journeys that drive engagement and conversions.

• Design, implement, and manage conversion rate optimization (CRO) initiatives, including rigorous A/B and multivariate testing protocols.

• Monitor website performance and user behavior using analytics tools like Google Analytics and Hotjar, providing actionable insights for improvement.

• Apply advanced SEO best practices across site architecture, metadata, technical implementation, and structured data (schema markup).

• Ensure a mobile-first design approach, adherence to accessibility standards, and optimal page speed across all deployed platforms.

• Proactively identify opportunities to improve conversion funnels, enhance lead generation, and drive upselling and cross-selling activities.

• Conduct usability testing and incorporate data-driven feedback to iteratively optimize the user experience and conversion pathways.

• Partner with content, SEO, CRM, and paid media teams to ensure landing pages and marketing campaigns achieve maximum effectiveness.

• Thrive in a fast-paced, high-growth environment, embracing a culture of testing, iteration, and continuous innovation to drive measurable results.

📝 Enhancement Note: The responsibilities clearly indicate a blend of front-end development, digital marketing operations, and growth hacking principles. The emphasis on "ownership," "execution," and "optimization" suggests a highly autonomous role with significant impact on business outcomes.

🎓 Skills & Qualifications

Education: While formal education is not explicitly stated as a requirement, candidates with degrees in Computer Science, Digital Marketing, Web Design, or related fields may possess a strong foundational understanding.

Experience: 5+ years of progressive experience in website marketing, product management, or digital strategy roles, with a strong focus on website growth and performance.

Required Skills:

• Webflow Expertise: Subject Matter Expert (SME) with hands-on, advanced proficiency in Webflow for website development, design, and optimization.

• Wix Proficiency: Demonstrable experience and hands-on expertise in Wix for website development and maintenance.

• Front-End Development: Proficient in HTML, CSS, and basic JavaScript, with the ability to customize components and implement custom code.

• Web Performance Optimization: Strong understanding of techniques for optimizing website speed, user experience, and technical SEO.

• SEO Best Practices: Comprehensive knowledge of SEO principles, including on-page optimization, technical SEO, schema markup, and structured data implementation within Webflow/Wix.

• Conversion Rate Optimization (CRO): Proven experience in planning, executing, and analyzing A/B tests, multivariate tests, and other CRO experiments to drive measurable improvements.

• Web Analytics: Familiarity and practical experience with web analytics platforms such as Google Analytics for performance monitoring and user behavior analysis.

• User Experience (UX/UI): Solid understanding of UX/UI principles to create intuitive, user-friendly, and accessible web interfaces.

• Project Ownership: Ability to plan, deliver, and own web projects from conception to completion independently.

• Compliance & Regulation: Experience working within regulated environments and understanding the need to balance compliance (e.g., GDPR) with creative website development.

Preferred Skills:

• API Integrations: Experience with API integrations to connect websites with other systems and enhance functionality.

• Compliance-Led Tracking: Knowledge of implementing tracking mechanisms that adhere to data privacy regulations.

• CMS Workflows: Familiarity with Content Management System (CMS) workflows beyond Webflow and Wix.

• Hotjar/User Behavior Tools: Experience using tools like Hotjar for heatmaps, session recordings, and user feedback analysis.

• Agile Methodologies: Comfort and experience working within Agile project management frameworks.

• Healthcare/Pharmaceutical Industry: Experience in regulated sectors like healthcare or pharmaceuticals, understanding specific compliance needs.

• GDPR & Data Compliance: In-depth knowledge of GDPR, data privacy regulations, and secure form handling practices.

• CRM & Marketing Automation Integration: Experience integrating CRM tools (e.g., Salesforce, HubSpot) and marketing automation platforms.

• Personalization Engines: Familiarity with personalization tools and implementing behavioral triggers for tailored user experiences.

📝 Enhancement Note: The requirement for "SME with hands-on expertise in Webflow and Wix (must-have)" is a critical differentiator. The combination of technical skills with a strategic growth mindset is paramount. The experience level of 5+ years suggests a mid-to-senior level role where autonomy and strategic input are expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow/Wix Case Studies: Showcase specific projects built or significantly optimized using Webflow and/or Wix, detailing the problem, your solution, and the measurable results.

• CRO Experimentation: Present examples of A/B tests or multivariate tests conducted, clearly outlining hypotheses, methodologies, results, and lessons learned.

• Performance Optimization: Include examples demonstrating improvements in website speed, user experience, or technical SEO, supported by data and metrics.

• Custom Code Implementation: If applicable, provide examples of custom HTML, CSS, or JavaScript implemented within Webflow/Wix to achieve specific design or functional goals.

• Growth Impact: Highlight projects where your development efforts directly contributed to key growth metrics such as conversion rates, lead generation, or user engagement.

Process Documentation:

• Workflow Design: Demonstrate an ability to map and document website development and optimization workflows, identifying bottlenecks and areas for efficiency.

• Implementation & Automation: Showcase processes for deploying new features, managing updates, and automating repetitive tasks related to website management.

• Measurement & Analysis: Outline the process for setting up analytics tracking, monitoring key performance indicators (KPIs), and generating reports for stakeholders.

📝 Enhancement Note: For a role emphasizing growth and optimization, a portfolio demonstrating tangible results and strategic thinking is crucial. Candidates should be prepared to walk through their contributions to specific projects, highlighting their problem-solving process and the impact of their work.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5+ years), the required expertise in Webflow/Wix, and the location in Cape Town, South Africa, a competitive salary range is estimated to be between ZAR 500,000 - ZAR 850,000 per annum. This range reflects the demand for specialized web development skills combined with growth marketing acumen in the South African market.

Benefits:

• Medical Insurance: Comprehensive medical insurance provided by KaeloHealth, paid for by the company.

• Paid Maternity Leave: 3 months of paid maternity leave at 100% salary for female employees.

• Annual Leave: 20 days of annual leave, increasing by one day per year of service up to a maximum of 25 days.

• Provident Fund: Contribution to a Momentum Provident Fund, with a minimum employee contribution of 6% per month.

• Remote Work: Fully remote work arrangement, offering flexibility and work-life balance.

Working Hours: The role is full-time, typically requiring around 40 hours per week. While remote, adherence to standard business hours for collaboration with teams in South Africa and potentially other regions is expected. Flexibility may be offered, but responsiveness during core business hours is key.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for experienced web developers with specialized skills in South Africa. The benefits package is comprehensive and reflects employment through an Employer of Record (MindPearl), offering benefits aligned with local South African standards.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Pharmaceuticals. Montu UK and Alternaleaf operate within the health and wellness sector, likely focusing on digital-first patient care and prescription services. This industry often demands high standards of compliance, data security, and user trust.

Company Size: While not explicitly stated, the mention of multiple brands (Montu UK, Alternaleaf) and cross-functional teams suggests a growing, dynamic organization, likely a scale-up or established tech company within the health sector. This implies opportunities for impact and potential for rapid career progression.

Founded: The founding date is not provided, but the company appears to be in a growth phase, indicated by the focus on website growth and optimization.

Team Structure:

• Cross-Functional Collaboration: The role explicitly requires close collaboration with marketing, pharmacy, product, and growth teams. This suggests a matrixed or project-based team structure where the web developer will integrate with various departments.

• Growth-Oriented: The emphasis on "website growth," "CRO," and "testing, iteration, and innovation" points to a company culture that values data-driven decision-making and experimentation.

• Technical Ownership: The expectation for the developer to "own" and be the "technical owner" indicates a culture that empowers individuals with responsibility and autonomy.

Methodology:

• Data-Driven Decision Making: The role relies heavily on analytics (Google Analytics, Hotjar) and A/B testing to inform website improvements and growth strategies.

• Agile & Iterative Development: The mention of "testing, iteration, and innovation" suggests an agile approach to development and optimization, where continuous improvement is key.

• User-Centric Design: Translating marketing and product initiatives into "seamless on-site user journeys" highlights a focus on the end-user experience.

Company Website: https://www.montu.uk/

📝 Enhancement Note: The company operates in a regulated industry, which will shape the approach to development, testing, and data handling. Expect a need to balance innovation with strict compliance.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Web Developer with a strong focus on growth operations and digital strategy. It requires not just technical execution but also strategic input on how websites can contribute to business growth. The "ownership" aspect implies a level of seniority and responsibility beyond a standard developer role.

Reporting Structure: The exact reporting structure is not detailed, but given the cross-functional nature, the role likely reports into a Head of Digital, Head of Marketing, or a dedicated Growth Lead. The developer will collaborate upwards, downwards, and sideways across departments.

Operations Impact: This role has a direct and measurable impact on revenue and business decisions by optimizing conversion funnels, improving lead generation, and enhancing the overall digital customer acquisition and retention strategy. The developer's work will be critical in driving key business performance indicators.

Growth Opportunities:

• Specialization in Growth Operations: Deepen expertise in CRO, SEO, and web analytics within a high-growth tech environment.

• Leadership in Web Strategy: Potential to evolve into a Web Strategy Lead or Digital Growth Manager role, taking on more strategic planning and team management responsibilities.

• Industry Expertise: Gain valuable experience in the healthcare/pharmaceutical tech sector, a rapidly expanding and impactful industry.

• Skill Expansion: Opportunity to explore integrations with CRM, marketing automation, and personalization tools, broadening technical and operational skill sets.

• Cross-Functional Exposure: Develop strong collaboration and communication skills by working closely with diverse teams like marketing, product, and pharmacy operations.

📝 Enhancement Note: The career trajectory for this role leans towards growth-focused positions rather than pure software engineering. The emphasis on strategic contribution and ownership suggests a fast-track potential for individuals who excel in this hybrid role.

🌐 Work Environment

Office Type: Fully Remote. This position is designated as "TELECOMMUTE" and requires the candidate to be based in South Africa.

Office Location(s): The primary location is listed as Century City, Cape Town, South Africa, but the "TELECOMMUTE" designation confirms that the role is entirely remote within South Africa.

Workspace Context:

• Autonomous Work: As a remote role, the developer will be expected to manage their own time and workspace effectively, demonstrating self-discipline and productivity.

• Digital Collaboration Tools: The role will heavily rely on digital collaboration tools (e.g., Slack, Zoom, project management software) for communication and teamwork.

• Access to Technology: While remote, the company likely provides or expects employees to have reliable access to necessary technology and internet connectivity to perform their duties effectively.

• Team Interaction: Regular virtual meetings, stand-ups, and collaborative sessions will be part of the daily routine to maintain team cohesion and project alignment.

Work Schedule: Full-time, approximately 40 hours per week. While remote, a degree of flexibility is implied, but responsiveness during core South African business hours will be crucial for effective collaboration with local teams and potentially other stakeholders.

📝 Enhancement Note: The remote nature requires strong self-management skills and excellent digital communication capabilities. Candidates should be comfortable working independently and proactively engaging with their remote team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess technical skills (Webflow, Wix, HTML/CSS/JS), experience, and alignment with growth objectives.

• Technical/Skills Interview: A deep dive into your Webflow and Wix expertise, custom coding capabilities, and understanding of web performance, SEO, and CRO principles. This may involve technical questions or a brief coding challenge.

• Portfolio Presentation: A dedicated session where you will present key projects from your portfolio, detailing your role, the challenges faced, the solutions implemented, and the quantifiable results achieved. This is where you demonstrate your strategic thinking and impact.

• Cross-Functional/Team Interview: Discussions with members from marketing, product, or growth teams to assess your collaboration style, communication skills, and ability to translate business needs into technical solutions.

• Final Interview: Potentially with a hiring manager or senior leader to discuss overall fit, long-term vision, and alignment with company culture and growth ambitions.

Portfolio Review Tips:

• Quantify Achievements: For each project, clearly state the problem, your specific contribution, the solution, and the measurable impact (e.g., "Increased conversion rate by 15%," "Reduced page load time by 2 seconds").

• Showcase Webflow/Wix Mastery: Highlight projects that demonstrate advanced use of Webflow/Wix, including custom interactions, integrations, or complex layouts.

• Demonstrate CRO Process: For CRO examples, explain your hypothesis, the testing methodology, the data analysis, and the conclusion.

• Technical Depth: Be prepared to discuss custom code implementation, API integrations, and technical SEO considerations.

• Storytelling: Frame your projects as compelling narratives that showcase your problem-solving skills and strategic approach to web development and growth.

Challenge Preparation:

• Scenario-Based Questions: Expect questions about how you would approach specific website growth challenges, optimize a particular funnel, or implement a new feature.

• Technical Problem-Solving: Be ready to discuss how you'd troubleshoot performance issues or implement a complex feature within Webflow/Wix.

• CRO Strategy: Prepare to outline your process for identifying CRO opportunities and designing tests.

• Company Research: Understand Montu UK and Alternaleaf's business model, target audience, and current digital presence to tailor your responses.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should curate examples that specifically highlight their Webflow/Wix skills, CRO experience, and demonstrable impact on website growth and performance.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Core platform for website development and design. Deep expertise required.

• Wix: Secondary platform for website development and maintenance. Proficiency expected.

• HTML/CSS/JavaScript: Essential for custom coding, component development, and fine-tuning website functionality.

Analytics & Reporting:

• Google Analytics: For tracking website traffic, user behavior, conversions, and campaign performance.

• Hotjar (or similar): For heatmaps, session recordings, user feedback, and qualitative analysis of user interactions.

• Page Speed Tools (e.g., Google PageSpeed Insights, GTmetrix): For diagnosing and improving website performance.

CRM & Automation:

• CRM Systems (e.g., HubSpot, Salesforce - mention if known): Potential for integration with sales and marketing platforms.

• Marketing Automation Platforms (e.g., Mailchimp, ActiveCampaign - mention if known): For email campaigns and lead nurturing.

• API Integration Tools: For connecting various systems and enabling data flow.

Other Potential Tools:

• SEO Tools (e.g., SEMrush, Ahrefs): For keyword research, competitor analysis, and SEO audits.

• Project Management Software (e.g., Asana, Jira, Trello): For managing tasks and workflows.

• Version Control (e.g., Git): While less common for Webflow/Wix, may be relevant for custom code deployment.

• Schema Markup Generators: For implementing structured data.

📝 Enhancement Note: The emphasis on Webflow and Wix as primary tools is a key differentiator. Proficiency in these platforms, coupled with strong analytics and CRO skills, is paramount. Experience with API integrations and compliance-related tracking is also highlighted.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A relentless focus on driving business growth through data-informed decisions, experimentation, and continuous improvement.

• Data-Driven: Utilizing analytics and performance metrics to guide strategy, measure success, and identify opportunities for optimization.

• Customer-Centricity: Prioritizing the user experience, ensuring seamless journeys, and building trust through reliable and accessible digital platforms.

• Collaboration & Communication: Working effectively across diverse teams, sharing insights, and fostering open communication to achieve shared goals.

• Innovation & Agility: Embracing new ideas, testing hypotheses, and adapting quickly to market changes and user feedback in a fast-paced environment.

• Technical Excellence & Compliance: Maintaining high standards for website development, performance, and adhering to regulatory requirements within the healthcare sector.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with marketing, product, pharmacy, and growth teams to align website strategies with broader business objectives.

• Transparent Communication: Proactively sharing progress, insights, and challenges with relevant stakeholders through regular updates and meetings.

• Feedback Loops: Regularly soliciting and providing constructive feedback on website performance, user experience, and development processes.

• Shared Ownership: Fostering a sense of collective responsibility for website success and growth outcomes.

📝 Enhancement Note: The company operates in a regulated industry (healthcare/pharma), implying that values around trust, data security, and compliance will be highly emphasized, alongside growth and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Compliance and Innovation: Navigating the strict regulatory landscape of the healthcare/pharmaceutical industry while implementing creative and cutting-edge website features and optimizations.

• Rapid Iteration in a Growth Environment: Keeping pace with aggressive growth targets and frequent testing cycles, requiring efficient development and deployment processes.

• Technical Debt Management: Proactively managing and mitigating technical debt that can arise from rapid development and iterative changes within Webflow/Wix.

• Cross-Functional Alignment: Ensuring consistent messaging and user experience across multiple brands (Montu UK, Alternaleaf) and aligning diverse team priorities.

• Platform Limitations: Maximizing the capabilities of Webflow and Wix while understanding their inherent limitations and knowing when custom solutions are truly necessary.

Learning & Development Opportunities:

• Advanced CRO & A/B Testing: Deepen expertise in experimental design, statistical analysis, and advanced CRO strategies.

• Technical SEO Specialization: Become an expert in technical SEO, structured data, and performance optimization within CMS platforms.

• API & Integration Expertise: Gain hands-on experience with complex API integrations and building robust data workflows.

• Digital Strategy Leadership: Transition towards strategic planning for digital presence, contributing more significantly to overall business growth initiatives.

• Industry Knowledge: Develop specialized knowledge of the healthcare technology and pharmaceutical sectors, including regulatory nuances.

📝 Enhancement Note: The challenges are typical for roles in fast-growing tech companies within regulated industries. The growth opportunities are well-defined and align with a career path focused on digital growth and technical leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved website conversion rates. What was your process, and what were the key metrics you tracked?" (Focus on CRO process, data analysis, and quantifiable results).

• "How would you approach optimizing a landing page for a new marketing campaign, considering both user experience and SEO best practices?" (Demonstrate strategic thinking, cross-functional awareness, and technical implementation knowledge).

Company & Culture Questions:

• "What do you know about Montu UK and Alternaleaf, and how do you see your role contributing to their respective goals?" (Showcase research and understanding of the business context).

• "How do you stay updated with the latest trends in Webflow, web development, and digital marketing?" (Demonstrate a commitment to continuous learning).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, follow a clear structure: Problem -> Your Solution (highlighting Webflow/Wix/code) -> Results (quantified with metrics) -> Lessons Learned.

• Show, Don't Just Tell: Use visuals, screenshots, and live demos (if possible and appropriate) to illustrate your work.

• Focus on Impact: Emphasize the business impact of your work, not just the technical execution. How did your development efforts drive growth, improve user experience, or solve a business problem?

• Be Ready for Technical Deep Dives: Anticipate questions about your code, design choices, and the specific features you implemented.

• Tailor to the Role: Highlight projects that are most relevant to growth, CRO, SEO, and Webflow/Wix expertise.

📝 Enhancement Note: The interview process will likely assess technical proficiency, strategic thinking related to growth, and the ability to collaborate effectively within a cross-functional team. A strong portfolio presentation is key to demonstrating impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashbyhq.com.

• Curate Your Portfolio: Select 2-3 key projects that best showcase your Webflow/Wix expertise, CRO achievements, and impact on website growth. Ensure each project clearly outlines the problem, your solution, and quantifiable results.

• Tailor Your Resume: Highlight your years of experience in website marketing/digital strategy, your SME-level proficiency in Webflow and Wix, and specific achievements related to conversion rate optimization, SEO, and performance improvements. Integrate keywords like "Webflow," "Wix," "CRO," "SEO," "HTML," "CSS," "JavaScript," and "Google Analytics."

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on storytelling, quantifiable results, and how your work aligns with driving business growth. Be ready to discuss your process and problem-solving approach.

• Research Montu UK & Alternaleaf: Understand their business models, target audiences, and current digital presence. Be prepared to discuss how your skills can contribute to their specific growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.