Web designer

📍 Job Overview

Job Title: Web Designer

Company: Studio GR (on behalf of TOTALCOM)

Location: Bolzano, Italy

Job Type: Full-Time

Category: Digital Design & Web Development Operations

Date Posted: 2026-06-10

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and develop aesthetically pleasing and functionally intuitive responsive websites and digital interfaces.

• Collaborate closely with creative, marketing, and technical teams to translate client brand identities into effective digital solutions.

• Optimize web graphics, visual elements, and user experiences for maximum impact and engagement.

• Contribute to front-end development, ensuring seamless integration of design elements with underlying code.

• Drive client business objectives through effective web design, focusing on lead generation and e-commerce sales.

📝 Enhancement Note: While the role is "Web Designer," the description emphasizes its integration into a web agency environment (TOTALCOM) focused on tangible business results (lead generation, sales). This suggests a need for design professionals who understand the impact of their work on broader GTM (Go-To-Market) strategies and revenue generation, aligning it with operational excellence in a digital context.

📈 Primary Responsibilities

• Design responsive web layouts for diverse devices, screen sizes, and formats, ensuring optimal user experience across all platforms.

• Execute graphic design and visual styling for websites and digital interfaces, maintaining brand consistency and modern aesthetics.

• Actively participate in cross-functional team meetings, contributing design perspectives to creative, marketing, and development projects.

• Optimize all graphical assets, visual components, and user interface elements for web performance and loading speed.

• Support front-end development efforts by preparing design assets and collaborating on the implementation of digital pages and components.

• Ensure meticulous attention to detail, visual coherence, and a user-centric approach throughout the design and development lifecycle.

• Leverage AI tools for content creation and SEO optimization to enhance website effectiveness and search engine visibility.

• Develop and implement accessible web design solutions, adhering to best practices for inclusivity.

📝 Enhancement Note: The responsibility to "Contribute to front-end development" and "optimize graphics, visual elements and interfaces for the web" indicates a need for a designer with a strong understanding of how their designs translate into functional code and impact site performance. This bridges the gap between pure design and operational efficiency in web deployment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating conceptual understanding and practical application of design principles is essential. Relevant education in graphic design, web design, digital media, or a related field is beneficial.

Experience: A minimum of 2-5 years of consolidated experience in web design and responsive design is required. Proven experience in graphic design for digital platforms and front-end development (HTML, JS, CSS) is crucial.

Required Skills:

• Proven expertise in web design and responsive design principles.

• Strong graphic design skills with a portfolio showcasing digital projects.

• Proficiency in front-end development technologies: HTML, JavaScript, CSS.

• Excellent command of WordPress and page builders like WPBakery.

• Familiarity with design software such as Photoshop, Illustrator, and Figma.

• Solid problem-solving abilities and a proactive approach to design challenges.

• Ability to work effectively in a team environment, fostering collaboration and clear communication.

• Precision and a keen eye for detail in all design outputs. Preferred Skills:

• In-depth knowledge of SEO principles and practices.

• Experience in creating SEO-oriented content, potentially with AI assistance.

• Familiarity with advanced design tools like Webflow and Framer.

• Demonstrated ability to create accessible websites adhering to WCAG standards.

📝 Enhancement Note: The explicit mention of HTML, JS, and CSS, alongside WordPress and page builders, suggests that candidates should not only be proficient in visual design tools but also understand the technical implementation of their work. This is critical for operational efficiency in web development projects. The preference for SEO and AI tools indicates a forward-thinking approach to digital marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of responsive web design projects, demonstrating a strong understanding of user experience (UX) and user interface (UI) design principles.

• Case studies highlighting the design process from concept to execution, with clear explanations of design choices and their rationale.

• Examples of work that demonstrate an ability to translate client brand identities and business objectives into effective digital solutions.

• Projects that illustrate proficiency with WordPress, WPBakery, and other relevant design and development tools.

• Visuals demonstrating optimization for different devices and screen resolutions. Process Documentation:

• Showcase examples of how you approach design problem-solving, detailing the steps taken to overcome challenges and achieve desired outcomes.

• Provide evidence of collaboration with technical and marketing teams, illustrating how design integrates with broader project workflows.

• Highlight your understanding of front-end implementation, showing how you prepare assets and communicate with developers to ensure design fidelity.

• Demonstrate an awareness of SEO and accessibility best practices within your design process.

📝 Enhancement Note: For a role blending design with front-end understanding within a results-oriented agency, the portfolio should not just be visually appealing but also demonstrate a strategic approach to design that drives business outcomes. This includes showing how design choices impact user engagement, lead generation, and e-commerce performance.

💵 Compensation & Benefits

Salary Range: €28,000 - €32,000 Annual Gross Salary (RAL - Retribuzione Annua Lorda)

Benefits:

• Continuous Training: Opportunities for ongoing professional development and skill enhancement.

• Permanent Contract: A stable, full-time employment contract.

• Choice of Work Equipment: A new PC or Mac, allowing personal preference for your primary work tool.

• Daily Meal Vouchers: €10 per day for 20 working days per month, contributing to daily expenses.

Working Hours: Standard full-time hours, likely around 40 hours per week, with potential for flexibility depending on project demands and team coordination.

📝 Enhancement Note: The salary range of €28,000-€32,000 for a Mid-Level Web Designer in Bolzano, Italy, is competitive within the region for this experience level. The inclusion of meal vouchers and a choice of work equipment are attractive benefits that contribute to the overall employee value proposition.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing & Web Agency Services. TOTALCOM operates as a web agency focused on delivering concrete business results for its clients, emphasizing lead generation, new customer acquisition, and e-commerce sales. This means the operational focus is on client success and measurable ROI.

Company Size: Studio GR is acting as a recruiter for TOTALCOM. While TOTALCOM's exact size isn't specified, being a web agency that requires dedicated roles like this suggests it's a medium-sized entity with specialized teams.

Founded: The founding date of TOTALCOM is not specified, but its description as an "affermata nel territorio" (established in the region) implies a history of successful client engagements and a stable presence in the market.

Team Structure:

• The Web Designer will be part of a dynamic team, likely including other designers, developers, marketing specialists, and project managers.

• They will report to a creative lead or design manager, working closely with the technical team and marketing department.

• Cross-functional collaboration is key, with regular interaction with client account managers and project leads to ensure design alignment with client objectives. Methodology:

• A results-driven methodology focused on client business outcomes (lead generation, sales).

• Agile or iterative project management approaches are likely employed to manage client projects efficiently.

• Emphasis on collaboration, continuous improvement, and leveraging technology (including AI) to enhance service delivery.

• Data-informed design decisions, where possible, to ensure the effectiveness of web solutions.

Company Website: https://lavoro.studiogr.com (Recruitment portal for Studio GR) / https://www.studiogr.com (Studio GR) - Direct website for TOTALCOM is not provided but implied to be a client of Studio GR.

📝 Enhancement Note: The operational success of TOTALCOM hinges on its ability to deliver measurable results for clients. This means the Web Designer's role is not just about aesthetics but about contributing to the agency's overall service delivery and client satisfaction metrics. Understanding this client-centric, results-oriented operational framework is crucial.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Web Designer, requiring independent work on design projects with guidance. It's a crucial contributor to the agency's service delivery, directly impacting client project success and the agency's reputation for delivering results.

Reporting Structure: The Web Designer will likely report to a Creative Director, Design Manager, or Head of Digital Production within TOTALCOM. They will collaborate closely with front-end developers, UX/UI specialists, and marketing strategists.

Operations Impact: The Web Designer's output has a direct impact on the operational efficiency of client projects and the agency's ability to meet client KPIs. Well-designed, functional, and optimized websites contribute to higher conversion rates, better lead generation, and improved e-commerce performance, all of which are core operational metrics for a web agency.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like advanced UX/UI design, front-end development, web accessibility, or AI-driven design optimization.

• Leadership: Progress to a Senior Web Designer or Art Director role, potentially leading design teams and mentoring junior designers.

• Client Management: Develop skills in client communication and project management, moving towards roles that involve direct client interaction and strategic input.

• Skill Expansion: Acquire new skills in areas like motion graphics, advanced SEO strategy, or performance marketing design.

📝 Enhancement Note: Growth in this role is tied to both design excellence and an understanding of operational impact. Demonstrating an ability to design for business results and collaborate effectively within the agency's workflow will be key to career advancement.

🌐 Work Environment

Office Type: The role is on-site in Bolzano, Italy, implying a traditional office-based environment typical of a web agency. This setting fosters direct collaboration and team synergy.

Office Location(s): Bolzano, Italy. This location offers a specific regional context and work-life balance potential.

Workspace Context:

• A collaborative workspace designed to facilitate teamwork between designers, developers, and marketing specialists.

• Access to professional-grade work equipment (PC or Mac) and software licenses for design and development tools.

• Opportunities for spontaneous brainstorming and problem-solving sessions with colleagues.

• A professional setting where client needs and project deadlines are paramount.

Work Schedule: A standard full-time schedule, likely Monday to Friday, with typical working hours. While not explicitly stated, web agencies often experience periods of higher workload due to client project timelines, requiring flexibility.

📝 Enhancement Note: The on-site requirement indicates an emphasis on in-person collaboration, which is often valued in creative and fast-paced agency environments for rapid iteration and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, potentially including an automated questionnaire (as mentioned in the job description).

• Portfolio Presentation: Candidates will be asked to present their portfolio, highlighting relevant projects and design process. Be prepared to discuss your role, challenges, and outcomes.

• Technical/Skills Assessment: A practical exercise or technical interview may be conducted to assess proficiency in HTML, CSS, JavaScript, WordPress, and design tools.

• Team/Cultural Fit Interview: Discussions with team members and management to assess collaboration style, problem-solving approach, and alignment with agency values.

• Final Interview: May involve a discussion about career aspirations and suitability for the specific role and company culture.

Portfolio Review Tips:

• Curate your portfolio to highlight projects most relevant to web agency work, focusing on client objectives like lead generation and e-commerce.

• For each project, clearly articulate the client's brief, your design process, key challenges, solutions, and the impact of your design (e.g., improved conversion rates, user engagement metrics).

• Be ready to discuss your experience with responsive design, cross-device compatibility, and front-end implementation considerations.

• Showcase your proficiency with WordPress, WPBakery, and any experience with SEO-oriented content creation or AI tools.

• Prepare to demonstrate your understanding of user experience (UX) and user interface (UI) principles. Challenge Preparation:

• Be prepared for a potential design challenge that tests your ability to quickly interpret a brief and propose a design solution, possibly with front-end considerations.

• Practice articulating your design choices and their rationale under pressure.

• Familiarize yourself with the agency's client portfolio to understand their typical projects and industries.

• Prepare questions about the team structure, project workflows, and opportunities for growth within the agency.

📝 Enhancement Note: The mandatory questionnaire from Studio GR is a critical first step. Candidates must complete it thoroughly. The emphasis on "solutions that bring concrete results to the client's business" means the portfolio review will likely focus on how design choices contribute to business objectives and operational efficiency, not just visual appeal.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Photoshop, Adobe Illustrator, Figma (or similar professional design tools).

• CMS: WordPress (expert level), WPBakery Page Builder (expert level).

• Front-end Technologies: HTML, CSS, JavaScript (proficient understanding for implementation).

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand user behavior and design impact.

• Understanding of SEO principles and tools for content optimization. CRM & Automation:

• While not a direct responsibility, an understanding of how web design contributes to lead generation and CRM integration is beneficial.

• Potential exposure to AI tools for content creation and SEO. Preferred Tools:

• Webflow

• Framer

• Tools for creating accessible websites.

📝 Enhancement Note: Proficiency in WordPress and its associated page builders is paramount. The role requires not just the ability to design but also to implement or closely collaborate on the implementation of those designs using these specific platforms, highlighting an operational need for efficient content management system utilization.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on delivering tangible results and value to clients, aligning design efforts with business objectives.

• Collaboration: Working effectively within a multidisciplinary team, valuing input from developers, marketers, and project managers.

• Innovation: Embracing new technologies and methodologies, such as AI in content creation, to enhance service offerings and efficiency.

• Excellence & Precision: A commitment to high-quality design, attention to detail, and delivering polished, professional work.

• Efficiency: Streamlining processes and design workflows to meet project deadlines and client expectations.

Collaboration Style:

• Open communication and active participation in team discussions.

• Willingness to provide and receive constructive feedback on designs and processes.

• A proactive approach to problem-solving and a team-oriented mindset.

• Integration with marketing and development workflows to ensure seamless project execution.

📝 Enhancement Note: The agency’s operational ethos is clearly centered around client success and delivering measurable outcomes. The team culture likely reflects this, with an emphasis on teamwork, efficiency, and a shared commitment to achieving client goals through effective digital solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Functionality: Creating visually appealing designs that are also highly functional, user-friendly, and optimized for performance across devices.

• Meeting Client Expectations: Translating diverse client visions and business needs into cohesive and effective web designs within project constraints.

• Staying Current with Technology: Continuously learning and adapting to new design trends, web technologies, and AI advancements in the digital space.

• Collaborative Workflow Integration: Effectively integrating design processes with development and marketing workflows to ensure smooth project execution and timely delivery.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore and master advanced UI/UX principles, micro-interactions, and sophisticated visual design trends.

• Front-end Skill Enhancement: Potential to deepen knowledge and practical skills in front-end development, bridging the gap between design and code.

• SEO & Digital Marketing Insights: Gaining a deeper understanding of SEO strategies, content marketing, and performance analytics to inform design decisions.

• AI Tools & Automation: Learning to leverage AI for design ideation, content generation, and workflow automation, enhancing efficiency and creativity.

📝 Enhancement Note: The challenges and growth opportunities are closely linked to the agency's operational demand for designers who are not just artists but also strategic thinkers who can contribute to client success through effective, efficient, and technically sound web solutions.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where your web design directly contributed to a client's lead generation or sales increase. What was your process and what were the key design elements responsible for this success?" (Focus on ROI and operational impact).

• "How do you approach designing for responsiveness and accessibility across various devices and user needs?" (Tests technical understanding and user-centric operations).

• "Walk us through your process for optimizing web graphics and interfaces for performance. What tools and techniques do you employ?" (Focus on efficiency and technical execution).

• "How would you collaborate with a front-end developer to ensure your design is implemented accurately and efficiently?" (Tests teamwork and operational workflow). Company & Culture Questions:

• "What do you know about TOTALCOM and its focus on delivering concrete business results for clients?" (Shows research and alignment with agency ethos).

• "How do you handle constructive criticism on your designs from team members or clients?" (Assesses collaboration and adaptability).

• "What are your thoughts on using AI in web design and content creation?" (Gauges openness to new technologies and operational efficiency). Portfolio Presentation Strategy:

• Structure your portfolio around case studies that clearly demonstrate the problem, your solution, and the resulting impact, ideally with quantifiable results.

• Be prepared to discuss the technical aspects of your designs, including your understanding of HTML, CSS, and JavaScript implementation within WordPress.

• Highlight your experience with WordPress and WPBakery, showcasing complex layouts or functionalities you've built.

• Emphasize how your designs contribute to the client's business objectives and operational goals, such as lead generation, user engagement, or e-commerce conversion.

• Clearly articulate your process for ensuring responsive design and web accessibility.

📝 Enhancement Note: Interviewers will be looking for candidates who can connect their design skills to tangible business outcomes and demonstrate an understanding of the operational aspects of web development within an agency context.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on the Studio GR recruitment portal.

• Complete the mandatory profiling questionnaire sent by Studio GR srl. This is a critical step for proceeding with your application.

• Tailor your resume and portfolio to highlight your experience with WordPress, responsive design, front-end development (HTML, CSS, JS), and any work that demonstrates a direct impact on client business results (lead generation, e-commerce).

• Prepare to discuss specific projects in detail, focusing on your design process, problem-solving approaches, and the measurable outcomes achieved for clients.

• Research TOTALCOM's client portfolio and their emphasis on results-driven solutions to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.