Web Designer & UX Sr.

📍 Job Overview

Job Title: Web Designer & UX Sr. (Por Proyecto)

Company: VML

Location: Mexico City, Mexico

Job Type: Contract

Category: Creative & Design / User Experience

Date Posted: April 23, 2026

Experience Level: Senior (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design of intuitive and visually compelling web interfaces by translating complex ideas into user flows, wireframes, and functional prototypes.

• Champion the user-centric approach throughout the entire project lifecycle, ensuring seamless and engaging digital experiences.

• Drive innovation in digital design by collaborating closely with cross-functional creative and development teams to bring cutting-edge websites and platforms to life.

• Leverage advanced proficiency in industry-standard design tools to produce high-fidelity mockups and interactive prototypes that clearly communicate design intent and user pathways.

• Act as a key contributor to VML's digital strategy, ensuring all designed experiences align with brand objectives and user needs.

📝 Enhancement Note: The job title "Web Designer & UX Sr. (Por Proyecto)" indicates a senior-level role focused on project-based work, likely requiring a strong portfolio and the ability to work independently on defined deliverables. The "Por Proyecto" aspect suggests the role might be a fixed-term contract, emphasizing the need for adaptability and efficient project execution.

📈 Primary Responsibilities

• Conceptualize and execute user flows, wireframes, and interactive prototypes that effectively address user needs and business objectives.

• Design aesthetically pleasing and highly functional web interfaces, adhering to best practices in usability, accessibility, and responsive design.

• Conduct user research, usability testing, and gather feedback to iteratively refine designs and ensure optimal user satisfaction.

• Collaborate effectively with UX researchers, product managers, developers, and stakeholders to ensure design feasibility and alignment with project goals.

• Maintain a keen understanding of current digital design trends, emerging technologies, and user behavior patterns to inform design decisions and drive innovation.

• Contribute to the development of design systems and style guides to ensure consistency and scalability across digital products.

• Present design concepts and rationale clearly and persuasively to internal teams and clients, articulating the value proposition of proposed solutions.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX thinking and hands-on UI execution. The emphasis on collaboration with "equipos de desarrollo y creatividad" suggests a need for strong communication and team-player skills, essential for agency environments. The mention of "voz del usuario" underscores the critical role of user advocacy in this position.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Interactive Design, Visual Communication, or a related field.

Experience: Minimum of 4+ years of experience in digital design, with a strong focus on User Experience (UX) and User Interface (UI) design, preferably within an agency setting. A robust portfolio showcasing successful digital projects is mandatory.

Required Skills:

• Design Software Proficiency: Expert-level command of Figma, Sketch, and/or Adobe XD.

• UX/UI Principles: Deep understanding and practical application of usability principles, information architecture, and responsive design methodologies.

• Prototyping & Wireframing: Proven ability to create effective user flows, wireframes, and functional prototypes.

• Visual Design: Strong aesthetic sensibility and skills in visual design, layout, typography, and color theory.

• Language Proficiency: Advanced English proficiency for both written and verbal communication.

Preferred Skills:

• User Research: Experience conducting user interviews, surveys, and usability testing.

• Human-Computer Interaction (HCI): Certifications or formal training in HCI or UX/UI design.

• Agency Experience: Prior experience working in a fast-paced agency environment.

• Agile Methodologies: Familiarity with Agile development processes.

• Web Technologies: Basic understanding of HTML, CSS, and JavaScript capabilities.

📝 Enhancement Note: The requirement for advanced English proficiency is crucial for roles within international agencies like VML, especially for client-facing communication and collaboration with global teams. The explicit mention of a portfolio being "esencial" is a direct indicator that candidates will be heavily evaluated on their past work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a minimum of 4+ years of UX/UI design experience.

• Case studies showcasing end-to-end design processes, from initial concept and research to final execution and outcomes.

• Examples of user flows, wireframes, interactive prototypes, and high-fidelity UI designs for web applications and platforms.

• Evidence of problem-solving skills and how design decisions directly addressed user needs and business goals.

Process Documentation:

• Detailed explanations of your design process, including user research methodologies, ideation techniques, and iterative design approaches.

• Examples of how you have applied usability principles and information architecture to create intuitive user experiences.

• Documentation of responsive design strategies and how they were implemented across different devices and screen sizes.

• Insights into your collaborative process with development and creative teams, illustrating how designs were translated into functional products.

📝 Enhancement Note: Given the "Sr." designation and agency context, the portfolio is not just a collection of work but a critical tool to assess problem-solving capabilities, process maturity, and the ability to articulate design rationale. Candidates should be prepared to walk through their design decisions and their impact on user experience and business results.

💵 Compensation & Benefits

Salary Range: Based on the senior experience level (4+ years), hybrid work model, and competitive remuneration stated, a salary range of MXN $35,000 - $55,000 per month is estimated for this role in Mexico City. This range accounts for the contract nature of the position and the specialized skills required.

Benefits:

• Hybrid Work Model: Flexibility to balance remote and in-office work.

• Work Tools Provided: Access to necessary equipment (laptop, phone) to perform job duties.

• Competitive Remuneration: A salary package designed to be attractive within the market.

• Flexible Schedule: Ability to adjust working hours to better manage personal and professional commitments.

• Short Fridays: Enhanced work-life balance with abbreviated working hours on Fridays.

• Development and Growth Plans: Opportunities for professional development, training, and career advancement.

• Diverse and Inclusive Work Environment: A commitment to fostering a welcoming and equitable workplace culture.

Working Hours: Full-time, with a flexible schedule and the added benefit of "short Fridays," suggesting a standard 40-hour work week with potential for compressed hours or early departures on Fridays.

📝 Enhancement Note: The "Remuneración competitiva" and "Horario flexible" are key attractors. The "Viernes cortos" is a specific perk that enhances work-life balance, a significant consideration for senior talent. The salary estimation is based on typical senior UX/UI designer roles in major Mexican cities, adjusted for agency environments and contract positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising, with a strong focus on integrated brand experience, customer experience, and commerce. VML is part of WPP, a global leader in marketing and communications services.

Company Size: VML is a large, global organization with over 26,000 employees across 55+ markets, indicating a robust infrastructure and a wide range of potential projects and collaborations.

Founded: VML was formed through the merger of VML and Wunderman Thompson. Its history reflects a commitment to innovation and client-centric solutions, fostering a culture that values creativity, technology, and data.

Team Structure:

• The role involves collaboration within project teams composed of designers, developers, strategists, and account managers.

• As a Senior UX/UI Designer, you will likely work closely with a Creative Director or Design Lead, providing mentorship to junior team members.

Methodology:

• VML emphasizes a human-first approach, combining creative excellence with data-driven insights to deliver impactful campaigns and experiences.

• Design thinking and agile methodologies are likely employed to ensure iterative development and continuous improvement.

• The company prioritizes creating "connected brands" by integrating CX, BX, and Commerce, suggesting a holistic approach to digital solutions.

Company Website: https://www.vml.com/

📝 Enhancement Note: VML's positioning as a "leading creative company" and part of WPP signifies a high-performance environment. The company culture likely values innovation, collaboration, and a strong client focus, which is typical for top-tier advertising agencies. The "human first" approach should translate into a design philosophy that prioritizes user needs.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role, requiring significant expertise and autonomy in UX/UI design. It implies a capacity for leading design initiatives, mentoring junior staff, and contributing to strategic design decisions.

Reporting Structure: The Senior UX/UI Designer will likely report to a Creative Director, Head of Design, or a Project Lead within the VML Mexico office. There's an expectation of acting as a subject matter expert and potentially guiding less experienced designers.

Operations Impact: The role directly impacts the success of digital products by ensuring they are user-friendly, engaging, and meet client objectives. This translates to improved customer satisfaction, higher conversion rates, and stronger brand loyalty, all of which contribute to client growth and VML's reputation.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas of UX/UI, such as interaction design, user research, or accessibility.

• Leadership Development: Progress into roles with greater responsibility, such as Design Lead, Creative Director, or managing design teams.

• Cross-Disciplinary Learning: Gain exposure to other areas of marketing and advertising, such as brand strategy, content creation, or performance marketing, through VML's integrated services.

• Global Exposure: Participate in projects for international clients, leveraging VML's global network for broader experience and networking.

📝 Enhancement Note: The "Planes de desarrollo y crecimiento" benefit directly supports career progression. For a senior role, growth often involves taking on more complex projects, leading initiatives, and potentially moving into management or specialized expert tracks within the agency.

🌐 Work Environment

Office Type: The job description mentions a "Modalidad de trabajo híbrido" (Hybrid work model) and that "teams in the office an average of four days a week." This indicates a structured hybrid approach.

Office Location(s): Mexico City, Mexico. This is a major metropolitan hub, offering access to a vibrant professional community and diverse talent pool.

Workspace Context:

• The hybrid model allows for focused work at home and collaborative sessions, brainstorming, and team meetings in the office.

• The office environment is expected to foster creativity and collaboration, supporting the agency's culture.

• Access to necessary tools (laptop, phone) suggests a well-equipped workspace, whether at home or in the office.

Work Schedule: While a flexible schedule is offered, a standard 40-hour work week is implied, with specific benefits like "Short Fridays" enhancing work-life balance. The hybrid model requires coordination to ensure team presence on designated office days.

📝 Enhancement Note: The explicit mention of "four days a week" in the office for hybrid roles provides clarity on expectations. This structure is common in agencies aiming to balance remote flexibility with the in-person collaboration essential for creative work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience against role requirements.

• Portfolio Presentation: An opportunity to present your portfolio, detailing your design process, problem-solving approach, and the impact of your work. Expect to discuss specific case studies.

• Skills Assessment: Potentially a design challenge or practical exercise to evaluate your Figma/Sketch/XD skills, UX thinking, and ability to translate requirements into design solutions.

• Team/Cultural Fit Interview: Discussions with team members and hiring managers to assess collaboration style, communication skills, and alignment with VML's values (e.g., diversity, inclusion, innovation).

• Final Interview: A discussion with senior leadership to finalize decisions, potentially covering strategic contributions and long-term vision.

Portfolio Review Tips:

• Curate Select Projects: Showcase 3-5 of your strongest projects that best represent your UX/UI expertise and the requirements of this role.

• Detail Your Process: For each project, clearly articulate the problem, your role, your design process (research, ideation, design, testing), the tools used, and the measurable outcomes or impact.

• Highlight Collaboration: Emphasize how you worked with cross-functional teams (developers, product managers, clients) and how you incorporated feedback.

• Showcase Tool Proficiency: Ensure your portfolio clearly demonstrates mastery of Figma, Sketch, and/or Adobe XD.

• Tailor to VML: Research VML's work and clients to understand their aesthetic and strategic direction, and highlight projects that align with their portfolio.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a user flow, wireframes, or a high-fidelity mockup for a given scenario.

• Practice articulating your design decisions clearly and concisely, focusing on user needs and business objectives.

• Be ready to explain your rationale for tool choices and design patterns.

📝 Enhancement Note: The "Por Proyecto" nature of the role means interviewers will be keen to understand your ability to quickly grasp project requirements, work autonomously, and deliver high-quality results within project timelines. Portfolio presentations should emphasize efficiency and impact.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design: Figma, Sketch, Adobe XD (mastery required).

• Prototyping: In-built features within Figma, Sketch, or Adobe XD; potentially specialized tools if needed for complex interactions.

• Wireframing: Figma, Sketch, Adobe XD, or similar.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design responsibilities, but understanding how designs integrate into platforms managed by CRM or marketing automation systems is a plus.

📝 Enhancement Note: Proficiency in Figma, Sketch, and Adobe XD is explicitly stated as a requirement. Candidates should be ready to demonstrate their skills in these tools during the interview process, likely through portfolio reviews and potentially a practical exercise.

👥 Team Culture & Values

Operations Values:

• Human-First: Prioritizing user needs and empathy in all design decisions.

• Creativity & Innovation: Encouraging novel ideas and pushing creative boundaries.

• Collaboration: Fostering teamwork and open communication across disciplines and with clients.

• Diversity & Inclusion: Valuing diverse perspectives and creating an equitable environment for all employees.

• Excellence: Striving for high-quality work and client satisfaction.

Collaboration Style:

• Cross-Functional Integration: Working closely with developers, strategists, copywriters, and account managers to ensure cohesive project execution.

• Feedback-Driven: Actively seeking and providing constructive feedback to refine designs and processes.

• Agile & Iterative: Embracing flexibility and adaptability, with a focus on continuous improvement through iterative design cycles.

📝 Enhancement Note: VML's stated commitment to diversity and inclusion is a significant cultural aspect. Candidates should be prepared to discuss how they contribute to or thrive in such an environment, and how their design work can be inclusive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: The ongoing challenge of creating user-centric designs that also meet stringent client objectives and timelines.

• Rapidly Evolving Digital Landscape: Staying abreast of new technologies, design trends, and user behavior shifts in the fast-paced digital marketing world.

• Project Variety: Adapting quickly to different client needs, brand guidelines, and project scopes inherent in agency work.

• Remote/Hybrid Coordination: Effectively collaborating and maintaining design quality in a hybrid work environment, ensuring seamless communication and workflow.

Learning & Development Opportunities:

• Access to VML's Global Network: Opportunities to learn from and collaborate with experts across VML's worldwide offices.

• Industry Conferences & Workshops: Potential for attending relevant UX/UI and design events to stay current.

• Internal Training Programs: Access to VML's internal learning resources and development pathways.

• Mentorship: Opportunities to be mentored by senior design leaders and to mentor junior designers.

📝 Enhancement Note: The "Por Proyecto" aspect suggests that managing multiple project timelines simultaneously and demonstrating adaptability will be key to overcoming challenges. Growth opportunities are tied to excelling in these challenges and continuously expanding one's skill set.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX challenge you faced and how you approached it. What was the outcome?" (Focus on your process, problem-solving, and impact.)

• "How do you prioritize user needs versus client requirements when they conflict?" (Showcase your advocacy for the user while understanding business constraints.)

Company & Culture Questions:

• "What do you know about VML and our work? What excites you about joining our team?" (Research their clients, campaigns, and recent news.)

• "How do you contribute to a diverse and inclusive work environment?" (Align your response with VML's stated values.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your role, your process, your solutions, and the results.

• Focus on Impact: Quantify outcomes whenever possible (e.g., "increased conversion by X%," "reduced task completion time by Y seconds").

• Showcase Tool Mastery: Be ready to briefly demonstrate your proficiency in Figma/Sketch/XD if asked, or point to specific features you leveraged.

• Be Concise and Engaging: Respect the interviewer's time. Clearly articulate your key contributions and design thinking.

📝 Enhancement Note: Given the "Sr." title and agency context, expect questions that probe your strategic thinking, ability to influence stakeholders, and capacity to manage projects with a degree of autonomy. Your portfolio presentation should be a story of problem-solving and impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the official VML careers portal.

• Tailor Your Resume: Highlight your 4+ years of UX/UI experience, proficiency in Figma/Sketch/Adobe XD, and successful project outcomes. Use keywords from the job description like "user flows," "wireframes," "prototypes," and "responsive design."

• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating your end-to-end design process, problem-solving skills, and quantifiable results. Make sure it's easily accessible and clearly showcases your best work relevant to web design and UX.

• Prepare Your Presentation: Practice walking through 2-3 key portfolio projects, focusing on your role, process, design rationale, and the impact of your work. Be ready to discuss specific metrics and user feedback.

• Research VML: Familiarize yourself with VML's recent work, client portfolio, and company values. Understand their approach to design and how your skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.