Web Content / UX Lead Strategist

📍 Job Overview

Job Title: Web Content / UX Lead Strategist

Company: RIVA Solutions Inc.

Location: Reston, Virginia, United States

Job Type: Full Time

Category: UX & Content Strategy / Digital Transformation Operations

Date Posted: May 22, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid or Remote (US-based)

🚀 Role Summary

• Spearhead the strategic direction for Federal client digital experiences, driving innovation in web content modernization and user experience (UX) design.

• Lead comprehensive UX strategy, information architecture, content organization, navigation design, metadata strategy, and Search Engine Optimization (SEO) efforts.

• Leverage data analytics, user feedback, and usability testing to inform and implement continuous improvements across digital platforms.

• Collaborate closely with cross-functional teams, including program offices, developers, content managers, accessibility testers, and government stakeholders, to ensure cohesive and effective digital product development.

• Drive the enhancement of websites, microsites, landing pages, search functionalities, and data visualizations to deliver exceptional user-centered digital experiences.

📝 Enhancement Note: This role, while titled "Web Content / UX Lead Strategist," has significant operational components. The focus on process improvement, system integration (WCMS, analytics tools), data-driven decision-making, and cross-functional collaboration aligns it with operations roles, particularly within digital transformation and GTM enablement for government clients. The emphasis on translating complex information into user-friendly digital products is a core operations function in ensuring effective communication and service delivery.

📈 Primary Responsibilities

• Orchestrate and lead UX strategy, content strategy, information architecture, navigation design, taxonomy development, metadata frameworks, and SEO recommendations for Federal client websites and digital products.

• Facilitate and lead stakeholder meetings to elicit and synthesize business, content, design, accessibility, and user experience requirements for complex web initiatives.

• Develop strategic UX documentation, including wireframes, interactive prototypes, sitemaps, content models, navigation structures, content inventories, migration plans, and user-centered design concepts.

• Guide and oversee content migration, consolidation, archiving, and reorganization efforts to enhance content findability, reduce redundancy, and ensure content accuracy and relevance.

• Analyze web analytics data (e.g., DAP/Google Analytics), Voice of Customer (VoC) feedback, search logs, public inquiry trends, and usability study findings to identify opportunities for digital experience enhancements.

• Lead or actively support user research activities such as usability studies, card sorting exercises, heuristic evaluations, stakeholder interviews, and comprehensive usability analyses.

• Coordinate closely with development teams to ensure accurate, responsive, accessible, and consistent implementation of UX designs across various platforms and devices.

• Partner with internal RIVA staff (IR staff) and client content analysts to maintain taxonomy governance, establish robust content tagging standards, and refine search improvement processes.

• Provide strategic input and support for emerging digital capabilities like chatbots, AI-powered search, automated content suggestions, and related content initiatives by identifying user needs, content gaps, and metadata optimization opportunities.

• Offer strategic guidance on optimal content placement, microsite architecture, visual design principles, plain language adoption, content standards adherence, and digital product roadmap development.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking and tactical execution, common in senior operations roles. The emphasis on "leading," "developing," and "guiding" indicates a senior-level contribution, requiring not just execution but also strategic planning and team enablement. The focus on " Federal client websites" and "public health, research, or policy content" suggests a need for understanding government sector operations and communication nuances.

🎓 Skills & Qualifications

Education: Bachelor's degree in a relevant field (e.g., Human-Computer Interaction, Information Science, Communications, Computer Science, Design) or equivalent practical experience. Professional certificates in UX, IA, or related fields are highly valued.

Experience: Minimum of 5-10 years of demonstrated experience leading UX, content strategy, web design, information architecture, taxonomy development, or digital communications initiatives for public-facing websites, with a strong preference for government sector experience.

Required Skills:

• Proven experience leading UX and content strategy for public-facing websites, with a strong portfolio showcasing successful projects and outcomes.

• Expertise in creating essential UX artifacts, including wireframes, interactive prototypes, sitemaps, comprehensive content inventories, and user-centered navigation models.

• Deep understanding of plain language principles, metadata standards, SEO best practices, web analytics interpretation, content governance frameworks, and web content lifecycle management.

• Experience working with Content Management Systems (CMS) such as Drupal or comparable platforms, and collaborating effectively with cross-functional teams including developers, content managers, accessibility testers, and diverse stakeholders.

• Working knowledge of accessibility standards (Section 508/WCAG), U.S. Web Design System (USWDS), responsive design principles, mobile-first design methodologies, and general Federal web requirements.

Preferred Skills:

• Hands-on experience with web analytics and customer feedback tools such as Google Analytics, Google Tag Manager, Digital Analytics Platform (DAP), ForeSee, or other Voice of Customer (VoC) platforms.

• Familiarity with data visualization tools like Tableau for presenting insights and performance metrics.

• Experience with specialized UX/design software including Axure, Figma, Adobe XD, Sketch, Visio, or Miro for wireframing and prototyping.

• Prior experience supporting Federal government agencies, healthcare quality initiatives, public health organizations, scientific dissemination platforms, or research-focused web properties.

• Certifications such as Google Analytics certification, Certified ScrumMaster (CSM), a recognized UX certification, or specialized IA/taxonomy training.

📝 Enhancement Note: The experience level (5-10 years) and the specific mention of "leading" UX/content strategy indicate a senior role requiring significant autonomy and strategic impact. The preferred qualifications point towards a need for advanced analytical and tool proficiency, common in operations roles focused on optimization and continuous improvement. The emphasis on translating complex government content is a key operational challenge in this sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase at least 2-3 distinct projects demonstrating leadership in UX and content strategy, detailing the problem, your approach, key deliverables (wireframes, sitemaps, content models), and quantifiable results.

• Process Documentation: Include examples of how you've documented workflows, requirements, or content governance policies.

• System Implementation: Highlight projects where you've worked with CMS platforms (e.g., Drupal) and integrated analytics or user feedback systems.

• ROI Demonstration: For each case study, articulate the impact of your strategic decisions on user engagement, content findability, accessibility compliance, or operational efficiency, ideally with supporting metrics.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you've mapped out user journeys, content workflows, or information architecture, and how you've optimized these processes for efficiency and user satisfaction.

• Implementation & Automation: Detail instances where you collaborated with development teams to implement UX designs or content strategies, and any contributions to automating content updates or management processes.

• Measurement & Analysis: Showcase how you've used data and analytics to measure the effectiveness of your strategies, identify areas for improvement, and report on key performance indicators (KPIs) to stakeholders.

📝 Enhancement Note: For a role focused on strategy and digital transformation within the government sector, a strong portfolio is crucial. It needs to demonstrate not just design thinking but also a structured approach to process implementation, system integration, and measurable outcomes. The emphasis on documentation and analysis aligns with operational rigor.

💵 Compensation & Benefits

Salary Range: $120,000 - $150,000 per year. (This range is an estimate based on the provided $120K salary, the role's seniority (5-10 years experience), the required skills, and the Reston, Virginia location, which has a higher cost of living and a strong government contracting presence. The upper end reflects potential for highly experienced candidates with specialized federal experience.)

Benefits:

• Paid Time Off & Sick Leave: Generous accrual for work-life balance.

• Comprehensive Health Coverage: Includes Health, Dental, and Vision insurance plans.

• Life Insurance: Provided to support employees and their families.

• Retirement Planning: 401(k) plan with a company match, fostering long-term financial security.

• Spending Accounts: Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) for tax-advantaged healthcare and dependent care expenses.

• Disability Coverage: Both Long-Term and Short-Term Disability insurance to provide income protection.

• Additional Perks: Pet Insurance, Wellness Program Initiatives, and RIVA Flex (Flexible Hours and Hybrid Support).

Working Hours: Standard full-time hours, typically 40 hours per week. The "RIVA Flex" policy suggests potential for flexible scheduling and hybrid work arrangements, offering adaptability for operations-focused tasks requiring deep concentration.

📝 Enhancement Note: The stated salary of $120K serves as a baseline. Given the seniority, required specialized skills (UX/Content Strategy for Federal clients), and location, a competitive range for this role in the Reston, VA area would likely extend higher. The benefits package is comprehensive and includes elements often valued by operations professionals seeking stability and support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology (IT) Services and Systems Integration, with a primary focus on supporting Federal government agencies in their digital transformation and modernization efforts. RIVA Solutions operates within the complex and highly regulated government contracting space.

Company Size: RIVA Solutions is a growing company, likely falling into the small to medium-sized business (SMB) category within