UX & Conversion Manager (w/m/d)

📍 Job Overview

Job Title: UX & Conversion Manager (w/m/d)

Company: JACKS beauty line

Location: Berlin, Germany

Job Type: Festanstellung (Full-time)

Category: Revenue Operations / Marketing Operations / Digital Strategy

Date Posted: 2026-06-23

Experience Level: Mid-Level (Approx. 2-5 years)

Remote Status: Hybrid (Minimum 3 days in office)

🚀 Role Summary

• Drive conversion rate optimization (CRO) strategies, focusing on enhancing the entire customer journey from initial touchpoint to final purchase.

• Develop and implement data-driven UX concepts and landing page designs that improve user engagement and conversion metrics.

• Conduct A/B testing and analyze results to derive actionable recommendations for continuous improvement across digital touchpoints.

• Foster cross-functional collaboration between marketing, product, and sales teams to ensure cohesive and high-performing user experiences.

• Translate complex user behavior data and psychological insights into clear, actionable strategies for e-commerce growth.

📝 Enhancement Note: While the title is "UX & Conversion Manager," the responsibilities and required skills strongly align with a specialized role within Marketing Operations or Revenue Operations, focusing on the digital customer acquisition and retention funnel. The emphasis on A/B testing, data analysis, and cross-functional collaboration with Paid, CRM, and Product teams indicates a strategic operational function aimed at maximizing revenue through optimized user journeys.

📈 Primary Responsibilities

• Identify and capitalize on opportunities throughout the User Experience (UX) to create more engaging, clear, and conversion-focused journeys.

• Ensure thematic and visual harmony between advertising content, landing pages, and brand storytelling to maintain a consistent customer narrative.

• Translate raw data and user behavior insights into clear, actionable UX concepts and optimization strategies that drive measurable success.

• Design and conceptualize landing pages and UX flows, creating wireframes and collaborating closely with design and content teams for seamless implementation.

• Plan, execute, and analyze A/B tests across various digital touchpoints to identify key drivers of conversion and user engagement.

• Collaborate directly with Paid Media, CRM, Social Media, and Product teams to create unified customer experiences across all channels and unlock collective conversion potential.

• Continuously monitor key performance indicators (KPIs) related to conversion rates, user engagement, and customer journey progression, reporting findings and recommendations to stakeholders.

📝 Enhancement Note: The responsibilities highlight a hands-on role that bridges strategic thinking with tactical execution. The emphasis on "übersetzt Daten in verständliche Insights und diese Insights in klare, konvertierende UX-Konzepte" (translates data into understandable insights and these insights into clear, converting UX concepts) signifies a need for strong analytical and strategic planning skills, crucial for operations roles focused on performance improvement.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Marketing, Business, Digital Media, Psychology, Human-Computer Interaction, or a related field.

• Equivalent practical experience demonstrating mastery of conversion optimization and UX principles will also be considered. Experience:

• 2-5 years of proven experience in Conversion Rate Optimization (CRO), UX Design, Digital Performance Marketing, or a closely related field.

• Prior experience within a Direct-to-Consumer (D2C) or Beauty industry environment is highly preferred, offering an understanding of the specific customer acquisition and retention dynamics.

• Demonstrated ability to translate complex data into actionable strategies and tangible improvements in user experience and conversion rates. Required Skills:

• Conversion Rate Optimization (CRO): Deep understanding of CRO methodologies, frameworks, and best practices for improving website and landing page performance.

• User Experience (UX) Design: Proficiency in UX principles, user journey mapping, and creating intuitive, engaging digital interfaces.

• Digital Performance Analysis: Strong analytical skills with the ability to interpret data from tools like Google Analytics to identify trends, opportunities, and areas for improvement.

• A/B Testing & Experimentation: Experience in planning, executing, and analyzing A/B tests to validate hypotheses and drive data-informed decisions.

• Wireframing & Prototyping: Ability to create wireframes and conceptual designs to communicate UX flows and layouts effectively.

• Storytelling & User Psychology: A solid grasp of narrative techniques and an understanding of user behavior, motivations, and decision-making processes within a sales funnel.

• Cross-functional Collaboration: Proven ability to work effectively with diverse teams (Marketing, Product, Design, Content, Sales) to achieve shared goals.

Preferred Skills:

• E-commerce Platform Experience: Familiarity with e-commerce platforms such as Shopify, including its functionalities and integration capabilities.

• Data Visualization Tools: Experience with tools for creating clear and impactful data visualizations (e.g., Tableau, Power BI, or similar).

• CRM & Marketing Automation: Basic understanding of CRM systems and marketing automation platforms to comprehend how UX impacts broader customer engagement strategies.

• Figma or Similar Design Tools: Proficiency in design and prototyping tools like Figma for collaborative design processes.

• Clarity or Similar User Behavior Analytics: Experience with tools that track user interactions and behavior on websites for in-depth analysis.

📝 Enhancement Note: The requirements emphasize a blend of analytical rigor and creative problem-solving, typical of high-impact operations roles. The "Mischung aus analytischer Klarheit und kreativer Offenheit" (mix of analytical clarity and creative openness) and the desire to "Emotionen in messbare Erfolge zu übersetzen" (translate emotions into measurable successes) highlight the need for a candidate who can bridge the gap between user-centric design and quantifiable business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion Optimization Case Studies: Showcase 2-3 detailed case studies demonstrating your process for identifying conversion bottlenecks, developing hypotheses, implementing solutions (e.g., A/B tests, UX redesigns), and the resulting impact on key metrics (e.g., conversion rate, average order value, lead generation).

• UX Design Examples: Include examples of wireframes, user flows, or mockups for landing pages or website sections you've designed or significantly improved, along with an explanation of the rationale behind your design decisions and their intended impact.

• Data Analysis & Reporting: Present examples of how you've used data (e.g., Google Analytics, Clarity) to derive insights and inform UX/CRO strategies. This could include sample dashboards or reports that effectively communicate complex data to stakeholders.

• Cross-functional Collaboration Artifacts: If possible, provide examples of how you've collaborated with design, content, or development teams, illustrating your communication and project management skills in a team setting.

Process Documentation:

• Hypothesis Generation Framework: Document your systematic approach to generating testable hypotheses for A/B tests, clearly outlining the inputs (data, user research, business goals) and the outputs (specific, measurable, actionable, relevant, time-bound hypotheses).

• A/B Testing Methodology: Detail your standard operating procedure for planning and executing A/B tests, including defining test parameters, selecting appropriate tools, ensuring statistical validity, and managing test implementation.

• User Journey Mapping Process: Illustrate your method for mapping out customer journeys, identifying key touchpoints, pain points, and opportunities for optimization across different stages of the funnel.

📝 Enhancement Note: For a role focused on conversion and UX, a strong portfolio is paramount. Candidates should be prepared to walk through their process, highlight their analytical thinking, and quantify the impact of their work. The emphasis on "übersetzen Daten in verständliche Insights" and "klare, konvertierende UX-Konzepte" means the portfolio should not just show the what, but the how and why.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Mid-Level UX & Conversion Manager in Berlin, Germany, with 2-5 years of experience, the estimated annual salary range is €45,000 - €60,000. This range accounts for the specific skills in CRO, UX, data analysis, and the D2C/beauty industry focus. Benefits:

• 35-hour work week: Promotes a healthy work-life balance.

• Focus on Work-Life Balance: Company culture emphasizes sustainable working practices.

• High Responsibility & Creative Freedom: Opportunities for significant impact and autonomy in decision-making, with fewer approval layers.

• Direct Collaboration: Close working relationships with the Marketing, Product, Brand, and Founding teams.

• Professional Development: Access to workshops, further education, and regular training sessions to enhance skills.

• Product Discounts: Attractive discounts on JACKS beauty line products and select partner brands.

• Team Engagement: Regular team events to foster camaraderie and a positive workplace atmosphere.

• Office Amenities: A pleasant office environment in Berlin with complimentary snacks, fresh fruit, and beverages.

Working Hours:

• Standard 35-hour work week.

• For full-time employees, a minimum of three days per week on-site in the Berlin office is expected to facilitate collaboration.

📝 Enhancement Note: The salary estimate is based on average compensation data for similar roles in Berlin, considering the experience level and specialized skill set required. The benefits listed are directly from the provided job description and are particularly appealing for operations roles that value work-life balance and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cosmetics & Beauty (D2C E-commerce focus)

Company Size: 40+ employees. This size suggests a dynamic, potentially fast-paced environment where cross-functional collaboration is key, and individual contributions have a visible impact. For operations professionals, it often means more direct access to stakeholders and less bureaucracy compared to larger corporations.

Founded: The company was founded with a vision to unite beauty and environmental responsibility, aiming to shape the beauty industry authentically, honestly, and sustainably. This ethos likely permeates their operational strategies, emphasizing efficiency and responsible growth.

Team Structure:

• Cross-functional Integration: The role emphasizes close collaboration with Marketing, Product, Brand, and the Founding Team. This indicates a flat or matrixed structure where operations professionals are integrated into core business functions, rather than being siloed.

• Direct Reporting & Collaboration: You will work directly with these teams, suggesting a collaborative model where insights and strategies are co-developed.

• Agile Operations: The mention of "viel Verantwortung und Gestaltungsspielraum statt langer Freigabewege" (much responsibility and creative freedom instead of long approval paths) points towards an agile operational environment that values quick decision-making and iterative improvements.

Methodology:

• Data-Driven Optimization: The core of the role is translating data into actionable UX and conversion improvements, highlighting a strong reliance on analytics and performance measurement.

• User-Centric Design & Strategy: A deep understanding of user psychology and the customer journey is central, driving strategies that prioritize the user experience.

• Iterative Improvement: The emphasis on A/B testing and continuous analysis points to a methodology of ongoing refinement and optimization rather than one-off projects.

Company Website: https://www.jacks-beautyline.com/

📝 Enhancement Note: JACKS beauty line's focus on vegan, high-quality products and sustainability, combined with their D2C e-commerce model, creates a specific context for operations. Roles here are likely to be results-oriented, data-informed, and focused on optimizing the digital customer experience to drive growth while aligning with brand values.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring a blend of strategic thinking and hands-on execution. It's ideal for an individual who has foundational experience in conversion optimization and UX and is ready to take on more complex projects and strategic input. The scope includes direct impact on revenue through funnel optimization.

Reporting Structure: While not explicitly stated, the role's emphasis on direct collaboration with Marketing, Product, Brand, and the Founding Team suggests it may report into a Head of Marketing, Head of Digital, or a similar senior leadership position. The "viel Verantwortung und Gestaltungsspielraum" implies a degree of autonomy within this reporting structure.

Operations Impact: The primary impact of this role is directly on revenue generation and customer acquisition/retention through the optimization of the digital customer journey. By improving conversion rates on landing pages, optimizing the e-commerce funnel, and enhancing overall UX, this position directly contributes to sales performance and customer lifetime value.

Growth Opportunities:

• Specialization in CRO/UX: Deepen expertise in advanced A/B testing methodologies, user research techniques, and complex UX strategy within the beauty D2C sector.

• Leadership in Digital Operations: Potential to grow into a leadership role managing a team or broader digital strategy as the company scales, overseeing more aspects of the digital customer acquisition funnel.

• Broader GTM Strategy Involvement: Gain exposure to and influence over broader Go-To-Market strategies by working closely with product, brand, and sales teams, potentially leading to roles in digital marketing management or GTM operations.

• Continuous Learning: Access to workshops and training provides opportunities to acquire new skills in analytics, design tools, or emerging digital marketing trends.

📝 Enhancement Note: The growth path for this role likely involves deepening specialization in digital conversion and user experience, or expanding into broader digital marketing and revenue operations leadership. The company's D2C model and focus on growth present ample opportunities for an ambitious operations professional to make a significant impact and advance their career.

🌐 Work Environment

Office Type: The company operates from a physical office in Berlin, indicating a preference for in-person collaboration and team cohesion. The environment is described as "schön" (beautiful), suggesting a well-designed and pleasant workspace.

Office Location(s): Rotherstraße 16, 10245 Berlin, Germany. This location in Berlin likely offers good accessibility via public transport for employees.

Workspace Context:

• Collaborative Atmosphere: The emphasis on direct collaboration with multiple teams and the requirement for at least three days in the office per week highlights a culture that values face-to-face interaction, brainstorming, and team synergy.

• Operational Tools & Technology: The role requires proficiency with specific digital tools (Google Analytics, Figma, Shopify, A/B testing tools), indicating that the company invests in the necessary technology stack to support data-driven operations and digital marketing efforts.

• Team Interaction: The presence of regular team events and the collaborative work structure provide ample opportunities for operations professionals to interact with colleagues across departments, fostering a strong sense of community and shared purpose.

Work Schedule: A 35-hour work week is standard, with a focus on sustainable working practices and work-life balance. While the role is hybrid, the expectation of at least three days in the office suggests a structured approach to managing remote and in-office time, balancing flexibility with the needs of collaborative operations.

📝 Enhancement Note: The hybrid work model with a minimum office presence suggests a company that values both flexibility and the benefits of in-person collaboration for operational effectiveness and team building. The "schönes Büro" and amenities like snacks and drinks contribute to a positive employee experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Submission of CV and relevant work samples/portfolio.

• Screening Call: A preliminary discussion to assess experience, cultural fit, and alignment with the role's core responsibilities, potentially with an HR representative or hiring manager.

• Skills Assessment/Case Study: A practical exercise or case study focused on conversion optimization or UX problem-solving. This might involve analyzing a scenario, proposing solutions, or presenting a mini-strategy based on provided data.

• Team/Manager Interviews: In-depth discussions with the hiring manager and potentially key cross-functional stakeholders (e.g., Head of Marketing, Product Lead) to evaluate technical skills, strategic thinking, and collaboration capabilities.

• Final Interview: Potentially with a founding team member to discuss overall vision, cultural alignment, and long-term potential.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the problem, your solution, and the measurable results achieved (e.g., "Increased conversion rate by X%", "Reduced bounce rate by Y%", "Improved AOV by Z€"). Use specific numbers and data points.

• Show Your Process: Detail your methodology for analysis, hypothesis generation, A/B test design, and implementation. Explain the "why" behind your decisions.

• Highlight Collaboration: If possible, showcase examples of how you've worked with design, content, or development teams, demonstrating your ability to communicate effectively and drive projects cross-functionally.

• Tailor to JACKS beauty line: Demonstrate an understanding of the beauty D2C market and how your skills can specifically benefit JACKS beauty line's customer journey and conversion goals.

Challenge Preparation:

• Understand the Funnel: Be prepared to discuss the typical customer journey for a D2C beauty brand and identify key conversion points and potential friction areas.

• Data Interpretation: Practice interpreting common web analytics metrics (conversion rate, bounce rate, time on page, traffic sources) and demonstrating how you'd use them to inform strategy.

• A/B Testing Scenarios: Think through how you would structure an A/B test for a specific goal, such as improving a product page conversion rate or optimizing a checkout flow.

• Tool Proficiency: Be ready to discuss your experience with the mentioned tools (Google Analytics, Figma, Shopify, A/B testing platforms) and how you leverage them for optimization.

📝 Enhancement Note: The application process emphasizes practical skills and a portfolio that demonstrates tangible results. Candidates should prepare to articulate their strategic thinking and problem-solving approach, backed by data and specific project examples.

🛠 Tools & Technology Stack

Primary Tools:

• Google Analytics: Essential for tracking website traffic, user behavior, conversion goals, and campaign performance. Proficiency in setting up custom reports, analyzing user segments, and deriving insights is crucial.

• Clarity (or similar user behavior analytics): Tools like Microsoft Clarity provide heatmaps, session recordings, and click tracking to understand user interactions on a granular level, complementing quantitative data from Google Analytics.

• Figma (or similar design/prototyping tools): Used for collaborative design, wireframing, and creating mockups of UX flows and landing pages. Ability to provide constructive feedback on designs is also valuable.

• Shopify (or similar e-commerce platforms): Familiarity with the platform for understanding product pages, checkout processes, and potentially basic content management. Understanding the technical constraints and possibilities of the platform is beneficial.

• A/B Testing Tools: Experience with platforms like Optimizely, VWO (Visual Website Optimizer), Google Optimize (though sunsetting), or built-in e-commerce platform testing features to design and run experiments.

Analytics & Reporting:

• Web Analytics Platforms: Expertise in Google Analytics for comprehensive performance tracking.

• User Behavior Analytics: Proficiency with tools like Clarity for qualitative insights into user interactions.

• Data Visualization: Ability to present findings clearly, potentially using built-in reporting features of analytics tools or exporting data for use in other visualization software.

CRM & Automation:

• CRM Systems (general understanding): While not explicitly listed as a primary tool, an understanding of how leads and customer data flow from website interactions into CRM systems (like HubSpot, Salesforce, or others) is beneficial for understanding the full customer journey.

• Marketing Automation Platforms (general understanding): Awareness of how automated email campaigns and workflows are triggered by user actions on the website.

📝 Enhancement Note: The tech stack is heavily focused on digital analytics, user experience, and e-commerce operations. Candidates should be prepared to demonstrate hands-on experience with these tools and articulate how they use them to drive conversion and improve user journeys.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data and analytics to inform all strategic decisions and optimize operational processes.

• User-Centricity: Prioritizing the user experience and understanding user psychology to create effective and engaging customer journeys.

• Efficiency & Performance: A drive to continuously improve processes, increase conversion rates, and achieve measurable business outcomes.

• Collaboration & Communication: Valuing teamwork, open communication, and strong relationships across departments to achieve shared goals.

• Creativity & Innovation: Encouraging novel solutions and a willingness to experiment with new approaches to optimize performance.

Collaboration Style:

• Integrated Teamwork: Working closely and directly with marketing, product, brand, and founding teams, fostering a highly collaborative and integrated environment.

• Feedback-Oriented: A culture that likely encourages constructive feedback to drive continuous improvement in both individual performance and team processes.

• Shared Ownership: The emphasis on collective success ("gemeinsam Conversion-Potenziale auszubauen") suggests a culture where teams share ownership of results and work together towards common objectives.

📝 Enhancement Note: The company culture appears to value a blend of analytical rigor, user empathy, and collaborative execution. Operations professionals who thrive in environments that encourage autonomy, data-informed strategies, and cross-functional synergy will likely find this a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data with Creativity: Effectively translating analytical insights into creative UX solutions that resonate emotionally with the target audience and drive conversions.

• Cross-Channel Consistency: Ensuring a seamless and consistent user experience across various marketing channels (Paid, CRM, Social, Product) and touchpoints.

• Rapid Iteration in a D2C Environment: Keeping pace with the fast-moving D2C beauty market, adapting strategies quickly based on performance data and evolving customer expectations.

• Measuring Holistic Impact: Attributing conversion improvements accurately across different touchpoints and understanding the broader impact on customer lifetime value.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunities to explore sophisticated experimentation methods, user research, and conversion psychology.

• E-commerce Strategy: Deepen understanding of e-commerce operations, platform management, and digital growth strategies within the beauty sector.

• Cross-functional Skill Development: Gain exposure to product management, brand strategy, and broader marketing operations by working closely with these teams.

• Professional Training: Access to workshops and continuous training programs to enhance skills in analytics, UX design, and digital marketing.

📝 Enhancement Note: The challenges presented are typical for a growth-focused D2C e-commerce role. The company's commitment to learning and development, combined with direct exposure to various business functions, offers significant potential for professional growth and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you identified a significant conversion bottleneck in a user journey and what steps you took to resolve it. What were the results?" (Focus on your process: data analysis, hypothesis, solution, metrics.)

• "How would you approach optimizing the conversion rate of a product detail page for a beauty brand? What key elements would you focus on?" (Demonstrate understanding of UX, copywriting, photography, social proof, and A/B testing.)

• "How do you ensure a consistent brand experience across different digital channels, especially when collaborating with multiple teams like Paid Media and CRM?" (Highlight your communication and integration strategies.) Company & Culture Questions:

• "What interests you most about JACKS beauty line and the beauty D2C industry specifically?" (Show research into the brand's values, products, and market position.)

• "How do you align your analytical approach with creative problem-solving to achieve business goals?" (Explain your ability to bridge quantitative and qualitative thinking.)

• "Describe your ideal collaboration style when working with designers, content creators, and product managers." (Emphasize teamwork, clear communication, and shared ownership.) Portfolio Presentation Strategy:

• Storytelling with Data: Structure your portfolio presentations as narratives. Clearly define the problem, your analytical approach, the solution you implemented, and the quantifiable impact.

• Focus on Process: Be ready to walk through your step-by-step methodology for CRO and UX projects, explaining the rationale behind your decisions.

• Quantify Everything: Use specific numbers, percentages, and ROI figures to demonstrate the success of your initiatives.

• Showcase Tool Proficiency: Integrate discussions about how you used specific tools (Google Analytics, Figma, A/B testing platforms) to achieve your results.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of analytical prowess, user empathy, and collaborative spirit. Candidates should be ready to articulate their strategic thinking, back it with data-driven examples, and show how they can contribute to JACKS beauty line's growth.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Personio.

• Curate Your Portfolio: Select 2-3 of your most impactful conversion optimization or UX projects. For each, prepare a concise summary that includes the challenge, your analytical approach, the solution, and the quantifiable results (e.g., conversion rate lift, revenue impact). Ensure it highlights your process and ability to translate data into action.

• Tailor Your Resume: Emphasize keywords related to Conversion Rate Optimization, User Experience, Digital Performance, A/B Testing, Google Analytics, Figma, Shopify, and D2C/E-commerce. Quantify your achievements wherever possible, using metrics like percentage improvements or revenue generated.

• Prepare Your Presentation: Practice walking through your portfolio examples. Be ready to explain your thought process, the tools you used, and how your work directly contributed to business objectives. Anticipate questions about your methodology and problem-solving skills.

• Research JACKS beauty line: Understand the company's mission, values, product offerings, and target audience. Consider how your skills in UX and conversion can specifically enhance their customer journey and contribute to their brand ethos.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.