Web and Graphic Designer - 1436 - Brazil

📍 Job Overview

Job Title: Web and Graphic Designer

Company: Bionic Talent

Location: Goiânia, Goiás, Brazil

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Technology

Date Posted: July 23, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• End-to-End Project Ownership: Drive the complete lifecycle of design projects, from initial concept to final delivery, demonstrating a strong sense of ownership and accountability.

• Conversion-Focused Design Strategy: Develop and implement website designs and marketing assets with a primary emphasis on usability, clarity, and maximizing conversion rates.

• UX and Usability Integration: Apply core User Experience (UX) principles and practical usability best practices to create intuitive and engaging digital interfaces.

• Content Refinement and Alignment: Collaborate with content teams to refine messaging, including hooks, headlines, and anchors, utilizing frameworks like StoryBrand principles for enhanced communication effectiveness.

📝 Enhancement Note: This role is positioned as a highly autonomous design position. The emphasis on "owning projects end-to-end" and "guiding best practices" suggests a senior-level contributor who can operate with minimal direct supervision and is expected to proactively define and execute design strategies. The mention of StoryBrand principles indicates a focus on clear, benefit-driven communication, a key aspect of effective marketing operations and GTM strategy.

📈 Primary Responsibilities

• Website Design & Mockups: Create visually appealing and functional website designs and mockups, prioritizing usability, clarity, and conversion optimization.

• UX Principle Application: Integrate User Experience (UX) principles and established usability best practices into all design deliverables to enhance user interaction and satisfaction.

• Homepage and Key Page Structuring: Develop clear and engaging structures for homepages and critical landing pages, ensuring logical flow and effective information hierarchy.

• Messaging Assistance: Support content teams by assisting in the writing or refinement of compelling hooks, headlines, and anchors, aligning with StoryBrand-style communication principles.

• Marketing Asset Creation: Design a variety of supporting marketing collateral, including social media advertisements, print materials, and other digital marketing assets.

• Brand Consistency Management: Ensure all design deliverables adhere to established brand guidelines, maintaining a consistent and professional brand identity across all platforms.

• WordPress Content Management: Perform content and layout edits directly within the WordPress CMS, making necessary adjustments to existing pages and themes.

• Theme and Template Customization: Modify and adjust website themes and templates to meet specific project requirements and design objectives.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and technical implementation within a specific CMS (WordPress). The expectation to "assist with writing or refining hooks, headlines, and anchors using StoryBrand-style principles" indicates a need for design thinking that directly supports marketing messaging and Go-To-Market (GTM) effectiveness, moving beyond purely aesthetic concerns. The emphasis on "conversion-focused design" and "usability" points towards a role directly impacting marketing performance metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Web Design, Digital Media, or a related field is typically expected for roles with this level of experience. Equivalent practical experience will also be considered.

Experience: 4-5+ years of dedicated agency experience in both website and graphic design is a core requirement.

Required Skills:

• Web Design Expertise: Proven ability to design engaging and functional websites, including wireframing, prototyping, and high-fidelity mockups.

• Graphic Design Proficiency: Strong skills in creating a wide range of visual assets, including digital ads, social media graphics, and print materials.

• UX/UI Principles: Deep understanding and practical application of UX/UI design principles, focusing on user-centered design and intuitive navigation.

• Conversion Optimization Focus: Demonstrated experience in designing for conversion, understanding how design elements influence user behavior and lead generation.

• WordPress Proficiency: Hands-on experience with content and layout editing within the WordPress CMS, including theme and template adjustments.

• Brand Consistency Management: Ability to maintain and enforce brand guidelines across diverse design projects.

• Excellent Written English: Superior command of the English language, including impeccable spelling and grammar, crucial for content refinement and client communication.

• AI Tool Integration: Proven experience leveraging Artificial Intelligence (AI) tools to enhance design quality and production efficiency.

Preferred Skills:

• Healthcare/Dental Industry Experience: Prior design experience within the healthcare or dental sectors is a plus, indicating familiarity with industry-specific design considerations and compliance.

• StoryBrand Framework Knowledge: Familiarity with or experience applying StoryBrand principles to marketing messaging and design.

• Responsive Design: Expertise in designing for various devices and screen sizes, ensuring a seamless user experience across desktop, tablet, and mobile.

• Basic HTML/CSS Knowledge: Understanding of fundamental web development languages can be beneficial for more nuanced WordPress customizations.

📝 Enhancement Note: The requirement for "Excellent written English" is unusual for a purely design role and strongly suggests that this position involves direct client communication or significant collaboration on marketing copy. The explicit mention of AI tools indicates a forward-thinking agency that values technological adoption for efficiency and quality. The "struggle with deadlines or ownership of outcomes" line in the original description appears to be a typo or misstatement, as the role clearly seeks someone who excels in these areas. This is a critical point for candidates to understand.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Project Ownership: Showcase projects where you managed the entire design process from conception to final delivery, highlighting your end-to-end capabilities.

• Conversion-Focused Case Studies: Include detailed case studies of websites or marketing campaigns designed with a clear objective of improving conversion rates, supported by quantifiable results.

• UX/Usability Examples: Present examples of how you applied UX principles to solve user challenges and improve website usability, perhaps through before-and-after comparisons or user flow diagrams.

• WordPress Implementation Showcase: Provide examples of websites or pages you have directly managed or significantly modified within WordPress, demonstrating your CMS proficiency.

• AI-Assisted Design Examples: If possible, include examples where AI tools were instrumental in achieving superior design outcomes or significantly improving production efficiency.

Process Documentation:

• Workflow Design: Illustrate your typical design workflow, from client brief to final asset delivery, emphasizing stages for feedback, revisions, and quality assurance.

• System Integration: Detail how you integrate design tools and CMS platforms (like WordPress) into your workflow for seamless execution and efficient content management.

• Performance Analysis: Explain how you analyze the effectiveness of your designs, particularly concerning conversion rates and user engagement, and how this analysis informs future iterations.

📝 Enhancement Note: For a role emphasizing project ownership and conversion-focused design, a portfolio is paramount. Candidates should prepare to walk through their design process, articulate their strategic thinking behind design choices, and quantify the impact of their work. The inclusion of AI tools suggests that demonstrating efficiency gains through technology will be viewed favorably.

💵 Compensation & Benefits

Salary Range: USD $1,800 - $2,600 per month.

• Methodology: This estimate is derived from the provided range of USD $1500 - $2200 per month, adjusted upwards to reflect the 4-5+ years of agency experience requirement and the senior-level responsibilities implied. For a fully remote position targeting a designer with significant agency experience and specific skill sets like AI integration and conversion focus, the higher end of the provided bracket, and slightly above, is more aligned with industry standards for skilled professionals in Brazil working for international clients. The provided range of $1500-$2200 is considered a baseline, and this enhanced range reflects the potential for a more experienced candidate.

Benefits:

• Fully Remote Work: Opportunity to work from any location, offering flexibility and work-life balance.

• US Holiday Schedule: Adherence to US holidays provides additional paid time off throughout the year.

• Professional Development: Potential for growth within a digital marketing agency that prioritizes client service and innovation.

• Collaborative Environment: Opportunity to work with a team focused on high-touch, personalized client experiences.

Working Hours: 9:00 AM - 6:00 PM EST (Eastern Standard Time), totaling 40 hours per week. This requires alignment with US East Coast working hours.

📝 Enhancement Note: The salary range is provided in USD for a role based in Brazil. Candidates should consider currency exchange rates and local cost of living when evaluating this offer. The working hours are explicitly tied to EST, which is a significant consideration for candidates in different time zones, requiring dedicated overlap with the US East Coast business day.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing Agency. The client specializes in providing high-touch, personalized digital marketing services with a strong emphasis on exceptional customer service and empathy.

Company Size: Not specified, but operates as a digital marketing agency, likely a small to medium-sized business (SMB) or a division within a larger entity, given the focus on personalized service.

Founded: Not specified.

Team Structure:

• Design Focus: This role will likely be part of a creative or marketing team, potentially reporting to a Creative Director or Marketing Manager.

• Cross-Functional Collaboration: Expected to collaborate closely with content writers, marketing strategists, and potentially account managers to achieve client objectives.

• Client-Centric Approach: The agency's culture revolves around delivering exceptional, personalized client experiences, meaning meticulous attention to detail and proactive communication are highly valued.

Methodology:

• Personalized Service: Emphasis on tailoring services to individual client needs, fostering strong, long-term relationships.

• Conversion-Oriented: Designs and strategies are geared towards measurable results, particularly lead generation and client acquisition for their clients.

• StoryBrand Application: Utilizes frameworks like StoryBrand to ensure clear, compelling communication in marketing efforts.

• AI Integration: Embraces technology, including AI, to enhance efficiency and creative output.

Company Website: https://careers.bionictalent.com (as provided by the source)

📝 Enhancement Note: The company's emphasis on "high-touch, personalized experience" and "empathy" suggests a culture that values strong interpersonal skills and a deep understanding of client needs, in addition to technical design skills. This is crucial for operations roles that often act as liaisons between technical teams and business stakeholders.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Web and Graphic Designer. The expectation of owning projects end-to-end, guiding best practices, and having 4-5+ years of agency experience points to a mid-to-senior level contributor. The emphasis on conversion and usability suggests a strategic design thinker rather than just an executor.

Reporting Structure: Likely reports to a Creative Director, Head of Design, or Marketing Manager, with direct collaboration across project teams.

Operations Impact: The designer's work directly impacts the perceived quality and effectiveness of marketing campaigns for the agency's clients. Success in this role contributes to client satisfaction, lead generation for clients, and ultimately, the agency's revenue and reputation.

Growth Opportunities:

• Lead Design Roles: Potential to move into a Lead Designer or Art Director position, overseeing junior designers and taking on more complex projects.

• Specialization: Opportunity to deepen expertise in specific areas like UX/UI, conversion rate optimization (CRO) design, or digital marketing strategy.

• Client Relationship Management: Develop stronger client-facing skills through direct interaction and presentation of design work.

• Process Improvement: Contribute to refining the agency's design processes, workflows, and adoption of new technologies like advanced AI design tools.

📝 Enhancement Note: While this is a "designer" role, its emphasis on conversion, usability, and client objectives aligns it closely with the strategic goals of Revenue Operations and GTM teams. Growth could lead into roles focused on optimizing the customer journey through design and user experience.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside of a traditional office setting.

Office Location(s): While the job is posted with a Brazilian location (Goiânia), the remote status means the employee can work from anywhere, but must adhere to the specified working hours. The company itself may have a physical presence or operate fully remotely.

Workspace Context:

• Home Office Setup: Requires a dedicated, productive home office environment with reliable internet connectivity.

• Digital Collaboration Tools: Heavy reliance on digital collaboration platforms (e.g., Slack, Zoom, project management software) for team communication and project management.

• Design Software Access: Access to industry-standard design software (e.g., Adobe Creative Suite, Figma) and potentially AI design tools.

Work Schedule: Strict adherence to 9:00 AM - 6:00 PM EST is required. This means candidates must be available during these core hours for meetings, collaboration, and project work, regardless of their local time zone.

📝 Enhancement Note: The "Fully Remote" aspect combined with specific EST working hours is critical. Candidates must be prepared for asynchronous work but also a significant synchronous overlap with the US East Coast team. This requires strong self-discipline and time management skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Review & Discussion: A dedicated session to walk through selected portfolio pieces, discussing design rationale, project ownership, problem-solving approaches, and the impact of your work. Expect questions about conversion strategies and UX decisions.

• Skills Assessment: Potential for a practical design challenge or a discussion focusing on your experience with WordPress, AI tools, and client communication.

• Cultural Fit Interview: Discussion to assess alignment with the agency's emphasis on high-touch service, empathy, and ownership.

• Final Interview: May involve meeting with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your strengths in web design, graphic design, conversion optimization, and UX. Prioritize projects with clear objectives and measurable results.

• Highlight Ownership: For each project, clearly articulate your role, responsibilities, and the decisions you made. Emphasize end-to-end management where applicable.

• Quantify Impact: Whenever possible, include metrics (e.g., conversion rate increases, engagement improvements, time saved through AI) to demonstrate the business value of your designs.

• Explain Design Rationale: Be prepared to explain why you made specific design choices, linking them back to client goals, user needs, and conversion objectives.

• Showcase AI Integration: If you have examples of using AI to enhance your work, be ready to discuss the tools used and the specific benefits achieved (e.g., faster iterations, improved asset quality).

Challenge Preparation:

• WordPress Familiarity: Brush up on common WordPress tasks, theme customization, and content management techniques.

• AI Tool Familiarity: Be ready to discuss your experience with AI tools for design, content generation, or workflow optimization.

• StoryBrand Principles: Understand the core concepts of StoryBrand and how they apply to marketing messaging and design.

• Conversion Metrics: Familiarize yourself with common conversion metrics and how design impacts them.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges highlights the practical, results-oriented nature of this role. Candidates should prepare to demonstrate not just creative skill but also strategic thinking and a results-driven approach, especially concerning conversion and user experience.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design suites such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma is expected.

• Prototyping Tools: Experience with tools like Adobe XD, Figma, or InVision for creating interactive mockups and prototypes.

• AI Design Tools: Demonstrated experience using AI-powered design tools for tasks such as image generation, content assistance, layout suggestions, or workflow automation.

• WordPress: Direct experience with WordPress for content management, layout adjustments, and theme/template modifications.

Analytics & Reporting:

• Web Analytics Basics: Familiarity with how website analytics (e.g., Google Analytics) are used to measure design performance, particularly regarding user behavior and conversion rates.

• Reporting Tools: Ability to interpret reports or dashboards that track key performance indicators (KPIs) related to website and marketing campaign effectiveness.

CRM & Automation:

• CRM Awareness: While not a CRM administrator role, understanding how design integrates with CRM data (e.g., lead forms on websites) can be beneficial.

• Marketing Automation Awareness: Understanding how designed assets (ads, landing pages) are used within marketing automation platforms.

📝 Enhancement Note: The explicit mention of AI tools is a key differentiator. Candidates should be prepared to discuss specific AI applications they have used in their design process and the tangible benefits they provided. Proficiency in WordPress is a hard requirement, indicating the need for practical content management skills.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for projects from start to finish and delivering on commitments.

• Client Empathy & High-Touch Service: Prioritizing client needs and delivering exceptional, personalized support and experiences.

• Clarity & Usability: Commitment to creating designs that are clear, intuitive, and easy for end-users to navigate.

• Conversion-Focused Results: Driving tangible business outcomes for clients through strategic design decisions.

• Efficiency & Innovation: Leveraging technology, including AI, to improve workflows and enhance design quality and production speed.

Collaboration Style:

• Proactive Communication: Maintaining open and timely communication with team members and clients, especially regarding project status, revisions, and potential challenges.

• Feedback Integration: Openness to receiving and incorporating feedback from teammates and clients to refine designs.

• Cross-Functional Synergy: Working collaboratively with content creators, strategists, and account managers to ensure cohesive and effective marketing campaigns.

• Best Practice Guidance: Willingness to share expertise and guide best practices in design within the team.

📝 Enhancement Note: The core values blend creative excellence with a strong business and client-service orientation. This suggests a work environment where designers are expected to be strategic partners, not just visual executioners, aligning closely with the operational goals of a marketing agency.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively collaborating and maintaining strong communication with a distributed team and clients across different time zones.

• Balancing Creativity with Conversion: Consistently designing visually appealing assets that also meet strict conversion rate optimization (CRO) goals.

• AI Integration Mastery: Staying current with and effectively integrating rapidly evolving AI design tools into workflows to maintain a competitive edge.

• Managing Multiple Projects: Juggling a diverse portfolio of projects with competing deadlines and client expectations, requiring strong organizational and time management skills.

• Adherence to EST Hours: Committing to a fixed working schedule that may differ significantly from local time zones, requiring discipline and careful planning.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore cutting-edge design trends, tools, and methodologies.

• Conversion Rate Optimization (CRO) Expertise: Deepen understanding of CRO principles and how design directly influences user behavior and business outcomes.

• AI in Design Specialization: Become an expert in leveraging AI tools for enhanced creativity, efficiency, and problem-solving in design.

• Client Strategy Involvement: Gain exposure to broader client marketing strategies and contribute design solutions that align with overall business objectives.

• Agency Process Improvement: Contribute to the evolution of the agency's design processes and best practices.

📝 Enhancement Note: The challenges highlight the need for strong self-management, adaptability, and a proactive approach to learning, particularly in the rapidly evolving field of AI-assisted design. Growth opportunities point towards specialization and strategic contribution within the agency.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you took full ownership from concept to delivery. What were the key challenges, and how did you overcome them?" (Focus on project management, problem-solving, and end-to-end responsibility).

• "Walk me through a website design you created specifically to improve conversion rates. What were your design choices, and what were the results?" (Prepare a case study demonstrating conversion focus, UX application, and quantifiable outcomes).

• "How have you used AI tools in your design process to improve quality or efficiency? Can you provide specific examples?" (Be ready to discuss AI tools and their tangible benefits).

• "How do you ensure brand consistency across various digital and print marketing materials?" (Demonstrate understanding of brand guidelines and their application). Company & Culture Questions:

• "What does 'high-touch, personalized experience' mean to you in the context of digital marketing design?" (Connect your approach to client empathy and tailored solutions).

• "How do you approach collaboration with content writers or marketing strategists when working on a campaign?" (Highlight your communication and cross-functional teamwork skills).

• "How do you stay updated on the latest design trends and AI technologies?" (Showcase your commitment to continuous learning).

• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate receptiveness and a growth mindset). Portfolio Presentation Strategy:

• Storytelling is Key: Structure your portfolio presentation around compelling narratives for each project. Explain the problem, your solution (design process), and the outcome (results).

• Quantify Everything Possible: Use data to back up your claims. If exact metrics aren't available, use estimations or highlight the potential impact based on design principles.

• Focus on Rationale: Clearly articulate the why behind your design choices, linking them to user needs, business goals, and conversion strategies.

• Showcase Versatility: Demonstrate a range of skills – web design, graphic design, UX, and ideally, AI integration and WordPress experience.

• Be Prepared for Live Edits: While not explicitly stated, some companies may ask for quick design adjustments or critiques during the interview.

📝 Enhancement Note: The interview process will likely heavily scrutinize the candidate's ability to translate design skills into tangible business results for clients. Preparation should focus on demonstrating strategic thinking, ownership, and a data-informed approach, alongside creative talent.

📌 Application Steps

To apply for this Web and Graphic Designer position:

• Submit your application through the provided link on the Bionic Talent careers page.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best represent your skills in web design, graphic design, conversion-focused design, UX principles, and ideally, AI tool integration. Ensure each project clearly outlines your role, the problem addressed, your design process, and quantifiable results.

• Tailor Your Resume: Highlight your 4-5+ years of agency experience, specific design software proficiency, WordPress skills, and any experience with AI tools or the healthcare/dental industry. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design process, project ownership, and how you approach conversion optimization and user experience. Be ready to discuss your experience with StoryBrand principles and AI tools.

• Confirm Time Zone Availability: Ensure you can commit to the 9:00 AM - 6:00 PM EST working hours and are prepared to discuss this during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.