Web and Brand Designer

📍 Job Overview

Job Title: Web and Brand Designer

Company: Wix

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Marketing Operations / Creative Design

Date Posted: April 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and develop visually compelling digital assets, including landing pages, campaign materials, email templates, and banners, that align with Wix's brand identity and marketing objectives.

• Conceptualize and execute creative solutions across various platforms, from web and brand UI to print and video storyboards, demonstrating a strong understanding of visual communication principles.

• Collaborate closely with cross-functional teams and stakeholders to translate business goals into impactful visual designs, ensuring brand consistency and user experience excellence.

• Leverage advanced AI tools and design software (Figma, Adobe Creative Suite) to enhance creative output, streamline workflows, and drive innovation in design processes.

• Manage projects end-to-end, from initial concept development and brand identity definition to final asset delivery, showcasing ownership and strategic design thinking.

📝 Enhancement Note: This role sits within the Wix Marketing team, specifically within the Design Studio. While the title is "Web and Brand Designer," the responsibilities and required skills indicate a strong focus on digital marketing asset creation and brand execution, aligning it with Marketing Operations and Creative functions rather than pure Revenue or Sales Operations. The emphasis on AI tools suggests a forward-thinking approach to design processes.

📈 Primary Responsibilities

• Develop creative concepts and present them clearly to stakeholders, ensuring alignment with project goals and brand guidelines.

• Take ownership of design projects from initiation to completion, including defining brand identity elements, crafting UX/UI designs, and producing all necessary digital assets.

• Collaborate effectively with marketing managers, product teams, and other stakeholders to gather requirements, understand objectives, and devise strategic visual communication plans.

• Proactively acquire new skills and explore unfamiliar design domains, demonstrating strong learning agility and adaptability to evolving design trends and technologies.

• Strategically utilize AI-powered design tools to augment creativity, optimize workflows, and generate innovative design solutions that push creative boundaries.

• Design and iterate on landing pages, promotional campaigns, video storyboards, event materials, digital banners, email marketing content, and print collateral.

• Ensure brand consistency across all touchpoints by meticulously adhering to and evolving the Wix brand identity, style guides, and visual language.

• Conduct user research and usability testing (where applicable) to inform UX/UI design decisions and enhance the overall user experience of digital properties.

• Stay abreast of industry best practices, emerging design trends, and new technologies, particularly in AI-driven design and interactive media, to continuously improve design quality and efficiency.

• Contribute to the continuous development of Wix's world-class brand by delivering rich and sophisticated designs that engage a global audience.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking. The emphasis on "ownership from A to Z" and "collaboration with stakeholders" suggests a need for strong project management and communication skills, in addition to design proficiency. The mention of AI tools is a key differentiator, implying a requirement for candidates who are not only skilled in traditional design but also adaptable to new technological advancements.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for this level of role. Relevant certifications or a strong portfolio demonstrating equivalent practical experience will also be considered.

Experience: 2+ years of experience in a professional design environment, with a proven track record of delivering high-quality visual assets and brand experiences.

Required Skills:

• Proven expertise in branding and visual language creation, with a strong portfolio showcasing brand identity development.

• Advanced proficiency in industry-standard design software, including Figma, Adobe Photoshop, and Adobe Illustrator.

• Comprehensive understanding of the Adobe Creative Suite and its integrated functionalities for design workflows.

• Demonstrated ability to conceptualize, ideate, and experiment creatively, with a curious and self-motivated mindset.

• Strong analytical skills to dissect and understand a brand's core DNA and its target audience to inform design decisions.

• Excellent verbal and written communication skills for articulating creative concepts and collaborating with diverse teams.

Preferred Skills:

• Experience with motion graphics and video editing software such as Adobe After Effects.

• Familiarity with UX/UI design principles and best practices for digital interfaces.

• Experience in designing for web platforms, including landing pages and campaign sites.

• A proven ability to effectively create, ideate, and experiment using AI-based design tools.

• Experience working within a large-scale marketing or design studio environment.

📝 Enhancement Note: The qualifications emphasize a blend of technical design skills (Figma, Adobe Suite) and conceptual abilities (branding, out-of-the-box thinking). The explicit mention of AI tools as a requirement for experimentation indicates a modern design approach. The preference for Motion/After Effects suggests potential for dynamic content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects demonstrating expertise in web design, brand identity development, and UI/UX.

• Clear case studies for at least 2-3 significant projects, highlighting the design process, challenges, solutions, and outcomes.

• Examples of digital assets created for marketing campaigns, landing pages, or digital advertising.

• Showcase of brand identity systems, including logos, color palettes, typography, and brand guidelines.

Process Documentation:

• For each portfolio project, outline the problem statement, target audience, design approach, tools used, and key learnings.

• Demonstrate an understanding of the design workflow, from initial brief and concept ideation to iteration, feedback integration, and final asset delivery.

• Explain how AI tools were incorporated into the design process to enhance efficiency, creativity, or problem-solving.

• Include examples of how brand DNA and target audience insights were translated into concrete design decisions.

📝 Enhancement Note: For a design role, the portfolio is paramount. The requirements emphasize not just the final output but also the thought process and methodology behind it. Highlighting the use of AI tools and the ability to articulate brand strategy through design will be crucial.

💵 Compensation & Benefits

Salary Range: For a Mid-Level Web and Brand Designer in Tel Aviv, Israel, with 2-5 years of experience, the estimated annual salary range is approximately ₪120,000 - ₪180,000 (ILS). This estimate is based on industry benchmarks for design professionals in Israel, considering the company's scale and the role's responsibilities. Adjustments may be made based on specific experience, portfolio strength, and interview performance.

Benefits:

• Comprehensive health insurance (medical, dental, vision).

• Generous paid time off (vacation, sick leave, holidays).

• Opportunities for professional development, including workshops, conferences, and online courses.

• Access to state-of-the-art design tools and technology.

• Employee assistance programs and well-being initiatives.

• Potential for performance-based bonuses or stock options.

• On-site amenities and vibrant office culture.

Working Hours: Standard full-time hours are typically around 40 hours per week, with potential for flexibility based on project needs and team agreements. The role is on-site in Tel Aviv, requiring consistent office presence.

📝 Enhancement Note: Salary is estimated based on market data for Tel Aviv, Israel, for a designer with 2-5 years of experience. Wix is a large, established tech company, so benefits are expected to be competitive and comprehensive. The role is explicitly on-site.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Web Creation, Software as a Service - SaaS)

Company Size: Approximately 5,300 employees globally, indicating a large, established organization with significant resources and structured departments. This size fosters opportunities for specialization and career progression, while also requiring clear communication and process management.

Founded: 2006. Wix has a mature history in the tech industry, known for its user-friendly website builder and expansion into a comprehensive business platform. This longevity suggests stability and a culture that values innovation and adaptation.

Team Structure:

• The role is within the Wix Marketing department, specifically the Design Studio. This implies a dedicated team of designers focused on elevating the Wix brand across all touchpoints.

• The Design Studio likely comprises specialists in various design disciplines, fostering a collaborative environment where designers can learn from each other.

Methodology:

• Wix emphasizes innovation, evolution in non-traditional ways, and collaboration. This suggests a dynamic work environment where new ideas are encouraged and cross-functional teamwork is essential.

• The company's goal to become the "main engine of the Internet" implies a focus on ambitious projects, technological advancement, and a user-centric approach.

• The Design Studio likely employs agile methodologies for project management, allowing for iterative design processes and quick adaptation to feedback.

Company Website: https://www.wix.com/

📝 Enhancement Note: Wix's culture is characterized by innovation, user focus, and a global presence. As a large tech company, it offers stability and structured growth opportunities. The Design Studio within Marketing is a key area for creative talent, emphasizing collaboration and cutting-edge design practices, including AI integration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer. It requires independent work on projects, conceptual thinking, and the ability to manage tasks from start to finish. It's a step beyond junior roles, demanding a solid foundation in design principles and tools, and the ability to contribute strategically to brand initiatives.

Reporting Structure: The designer will likely report to a Design Lead or Art Director within the Wix Marketing Design Studio. They will collaborate closely with marketing managers and project stakeholders who define the objectives for design projects.

Operations Impact: This role directly impacts Wix's brand perception, user engagement, and conversion rates. High-quality visual assets and consistent branding are crucial for attracting and retaining users, supporting marketing campaigns, and reinforcing the company's global image. The integration of AI tools also positions the role at the forefront of design innovation, potentially influencing future design strategies.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like UI/UX, motion graphics, brand strategy, or AI-driven design.

• Leadership: Progress to Senior Designer, Art Director, or Design Lead roles, managing projects and teams.

• Cross-functional Moves: Transition into Product Design, Marketing Management, or other related roles within Wix.

• Skill Development: Continuous learning through internal workshops, external training, and exposure to complex, high-impact projects.

📝 Enhancement Note: The role offers a clear path for growth within a large organization like Wix. The emphasis on AI and strategic brand building provides opportunities for skill enhancement that are highly relevant in the current design landscape.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a traditional office-based work environment. Wix is known for its vibrant and collaborative office spaces.

Office Location(s): Tel Aviv, Israel. This location is a major hub for technology and design in Israel, offering a dynamic professional environment.

Workspace Context:

• Collaborative Environment: Wix fosters a collaborative atmosphere. Expect to work in open-plan areas or dedicated team spaces designed to encourage interaction and idea sharing among designers and marketing professionals.

• Tools & Technology: Access to industry-leading design software (Figma, Adobe Creative Suite), high-performance workstations, and potentially specialized hardware for motion graphics or prototyping. The company's emphasis on AI tools will mean access to relevant software and platforms.

• Team Interaction: Regular team meetings, brainstorming sessions, design reviews, and cross-functional project sync-ups are expected. The opportunity to collaborate with diverse talent across different departments is a key aspect of the Wix work experience.

Work Schedule: The standard 40-hour work week is expected, with the on-site requirement ensuring consistent presence and engagement within the team and office environment. Flexibility may be possible, but the default is on-site collaboration.

📝 Enhancement Note: The on-site nature of the role in Tel Aviv suggests a traditional office culture focused on in-person collaboration and leveraging the resources of a large tech company's physical workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Be ready to highlight projects relevant to web design, branding, and digital asset creation.

• Creative Assessment/Challenge: You may be given a design challenge to complete within a set timeframe. This could involve creating a concept for a campaign, redesigning a small element, or solving a specific visual problem. Focus on demonstrating your process, conceptual thinking, and ability to use AI tools effectively.

• Stakeholder Interviews: Meetings with the hiring manager, design leads, and potentially marketing team members. Expect to discuss your experience, design philosophy, problem-solving approach, and how you collaborate. Be prepared to walk through your portfolio and explain your design decisions.

• Cultural Fit Interview: An assessment of your alignment with Wix's values of innovation, collaboration, and continuous learning.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. For this role, prioritize web design, brand identity, and digital marketing assets.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process (including AI tool usage), the challenges faced, and the measurable results or impact.

• Demonstrate Versatility: Include a range of projects that show your ability to adapt your style and approach to different needs and audiences.

• Highlight AI Integration: If you have projects where AI tools significantly contributed to the outcome, make sure to showcase that explicitly. Explain how you used AI and the benefits it brought.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a website or a PDF.

Challenge Preparation:

• Understand the Brief: Thoroughly read and understand any design challenge prompts. Ask clarifying questions if needed.

• Focus on Process: Demonstrate your thinking process, not just the final polished design. Sketching, mood boards, and wireframes can be valuable.

• Time Management: Allocate your time wisely between concept development, execution, and refinement.

• Brand Alignment: If the challenge involves Wix, consider their existing brand guidelines and aesthetic.

📝 Enhancement Note: The interview process will heavily rely on your portfolio and your ability to articulate your design process, especially your innovative use of AI tools. Demonstrating an understanding of Wix's brand and a collaborative spirit will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency is a must.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, digital painting, and complex visual compositions.
  • Illustrator: For vector graphics, logo design, icon creation, and detailed illustrations.

• AI Design Tools: Proficiency and willingness to experiment with various AI-powered design platforms (e.g., Midjourney, DALL-E, Adobe Firefly, or other emerging tools) for ideation, asset generation, and workflow optimization.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design responsibilities, but understanding how marketing assets are deployed through CRM or marketing automation platforms (e.g., email marketing tools) can provide context for asset creation.

📝 Enhancement Note: The core technical requirements are centered around Figma and the Adobe Creative Suite. The explicit mention of AI tools is paramount, suggesting that candidates should be actively using and experimenting with these technologies in their design practice.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore new ideas, technologies (especially AI), and design approaches to stay ahead of industry trends.

• Collaboration: A strong emphasis on teamwork, open communication, and working effectively with diverse stakeholders to achieve shared goals.

• Excellence: A commitment to producing high-quality, impactful design work that elevates the Wix brand and engages users.

• User-Centricity: Designing with the end-user in mind, ensuring that visual communication is clear, effective, and enhances the user experience.

• Adaptability: A willingness to learn, evolve, and embrace change in a fast-paced technological environment.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing teams, product managers, and other departments, acting as key partners in developing campaign strategies and product launches.

• Feedback Culture: An environment where constructive feedback is regularly exchanged, fostering continuous improvement for both individuals and the design output.

• Knowledge Sharing: Encouragement to share insights, techniques, and learnings, particularly around new tools and methodologies like AI in design.

📝 Enhancement Note: Wix's culture is built on innovation and collaboration. For designers, this means being proactive, communicative, and open to new ways of working, especially with emerging technologies like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace of Design Evolution: Staying current with both traditional design trends and the fast-changing landscape of AI in design.

• Balancing Creativity with Brand Consistency: Ensuring innovative designs always align with Wix's established brand identity and marketing objectives.

• Managing Stakeholder Expectations: Effectively communicating design rationales and incorporating feedback from diverse stakeholders with varying perspectives.

• Project Prioritization: Juggling multiple projects with competing deadlines and priorities within a dynamic marketing environment.

Learning & Development Opportunities:

• AI Design Workshops: Access to internal or external training focused on leveraging AI tools for creative workflows.

• Brand Strategy Deep Dives: Opportunities to understand and contribute to the evolution of Wix's global brand strategy.

• Cross-Disciplinary Learning: Exposure to UI/UX, motion design, and other creative disciplines within the Design Studio.

• Industry Conferences & Events: Potential for attending design conferences to stay updated on trends and network with peers.

📝 Enhancement Note: The primary challenges revolve around the dynamic nature of design and technology. Growth opportunities are strong, particularly in areas like AI-driven design and brand strategy, reflecting Wix's forward-thinking approach.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you used AI tools to achieve a design outcome that wouldn't have been possible otherwise. What was your process and the result?" (Focus on articulating your AI methodology and impact.)

• "How do you approach understanding and translating a brand's 'DNA' into visual assets for different platforms (web, print, social)?" (Prepare to discuss your brand analysis and execution process.)

Company & Culture Questions:

• "What excites you about Wix's mission and our approach to empowering online businesses?" (Research Wix's products and recent news.)

• "How do you stay updated on the latest design trends, especially in AI and digital marketing?" (Showcase your proactive learning habits.)

Portfolio Presentation Strategy:

• Elevator Pitch: Be ready to give a concise overview of your portfolio and highlight 2-3 key projects that are most relevant to this role.

• Deep Dive on Key Projects: For selected projects, be prepared to discuss:

  • The initial brief and your understanding of the objectives.
  • Your creative process, including ideation, sketching, and tool selection.
  • How you incorporated AI tools and the specific benefits they provided.
  • Challenges encountered and how you navigated them.
  • The final outcome and any measurable impact.

• Demonstrate Brand Understanding: Show how your work reflects an understanding of brand identity and target audiences.

• Enthusiasm and Engagement: Show genuine interest in Wix and the role. Ask thoughtful questions.

📝 Enhancement Note: Prepare to discuss your experience with AI tools in detail, as this is a key differentiator highlighted in the job description. Your portfolio presentation should be a narrative that showcases your strategic thinking, creative process, and collaborative abilities.

📌 Application Steps

To apply for this Web and Brand Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Tailor your portfolio to prominently feature web design, brand identity, and digital marketing asset creation. Ensure your best work in these areas is easily accessible and clearly presented.

• Resume Optimization: Update your resume to highlight your 2+ years of professional experience, proficiency in Figma and Adobe Creative Suite, and any specific experience with AI design tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, especially how you leverage AI tools and collaborate with stakeholders. Prepare to present your portfolio and discuss case studies using the STAR method.

• Company Research: Familiarize yourself with Wix's products, recent marketing campaigns, and brand aesthetic. Understand their mission and values to articulate your interest effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.