Visual Designer (UI/UX)

📍 Job Overview

Job Title: Visual Designer (UI/UX)

Company: Appetiser

Location: Kuala Lumpur, Malaysia; Colombo, Sri Lanka; Lahore, Pakistan; Cebu, Philippines; Davao, Philippines; Manila, Philippines; Islamabad, Pakistan; Karachi, Pakistan

Job Type: Full-time

Category: UI/UX Design & Product Design

Date Posted: May 4, 2026

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• Design intuitive and visually appealing user interfaces (UI) and user experiences (UX) for web and mobile applications, optimizing for usability and user satisfaction.

• Collaborate closely with a cross-functional team including clients, developers, product managers, and strategists to ensure design feasibility and accurate implementation.

• Analyze user testing data to drive design iterations and continuously improve product interfaces.

• Create high-fidelity prototypes and detailed mockups to effectively communicate design concepts and user flows.

• Own the visual quality and ongoing design elements of projects throughout the development lifecycle.

• Guide and support developers in overcoming design-related challenges during the development phase.

• Conduct thorough design reviews to ensure adherence to UI requirements and best practices.

📝 Enhancement Note: The role emphasizes a "driver" mentality and a desire for high performance, suggesting a fast-paced, results-oriented environment common in tech startups and product development firms. The explicit mention of owning visual quality and leading developers indicates a senior-leaning mid-level role with significant autonomy.

📈 Primary Responsibilities

• Conceptualize and design user interfaces for web and mobile applications, focusing on intuitive navigation and engaging user journeys.

• Develop comprehensive user experience strategies that align with business objectives and user needs.

• Translate complex product requirements into clear, actionable design specifications for development teams.

• Utilize Figma extensively for all design activities, from wireframing to high-fidelity mockups and interactive prototypes.

• Conduct user research and usability testing to gather insights and inform design decisions, ensuring a data-driven approach.

• Iterate on existing designs based on user feedback, performance metrics, and evolving project requirements.

• Maintain and evolve design systems to ensure consistency and scalability across multiple projects.

• Act as a primary point of contact for design-related queries from development and client teams.

• Proactively identify areas for design improvement and propose innovative solutions.

• Document design decisions, guidelines, and specifications for internal and external stakeholders.

📝 Enhancement Note: The responsibilities are framed around "driving," "helping people," and "owning," which are strong indicators of a results-oriented culture. The focus on Figma mastery and the mention of leading developers suggest a hands-on role with significant technical design expectation.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Human-Computer Interaction, Information Technology, or a related field is typically expected for this level of role. A strong portfolio can often substitute for formal education.

Experience: 2-5 years of professional experience in UI/UX design, with a proven track record of designing successful web and mobile applications.

Required Skills:

• Figma Proficiency: Advanced mastery of Figma for UI design, prototyping, and collaborative workflows. This is a critical tool for this role.

• UI Design Principles: Deep understanding of visual design principles, typography, color theory, and layout for digital interfaces.

• UX Design Methodologies: Proficiency in user-centered design, wireframing, user flow mapping, and information architecture.

• Prototyping: Ability to create interactive, high-fidelity prototypes that effectively demonstrate user interactions and design intent.

• User Research & Analysis: Experience conducting user research, usability testing, and analyzing data to inform design decisions.

• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate design decisions clearly to technical and non-technical stakeholders.

• Problem-Solving: Strong analytical and problem-solving skills, with the ability to tackle complex design challenges.

• Collaboration: Proven ability to work effectively in a remote, cross-functional team environment.

Preferred Skills:

• Experience with other design and prototyping tools (e.g., Sketch, Adobe Creative Suite).

• Familiarity with front-end development concepts (HTML, CSS, JavaScript) to better understand implementation constraints.

• Experience in agile development environments.

• Previous experience in a client-facing role or agency setting.

• Background in engineering, development, or product management is a noted bonus.

📝 Enhancement Note: The emphasis on "Figma Pro" and the "bonus" experience in development/PM roles suggests the company values candidates who can bridge the gap between design and execution, and who possess a broad understanding of the product development lifecycle.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 high-impact UI/UX design projects for web and mobile applications.

• Projects should demonstrate a clear understanding of user-centered design principles and problem-solving.

• Each project case study must detail the design process, from initial concept and research to final execution and outcomes.

• Highlight specific contributions and responsibilities within team projects.

Process Documentation:

• For each portfolio project, clearly outline the design methodology employed (e.g., design thinking, agile UX).

• Detail how user data and testing feedback were integrated into the design iteration process.

• Demonstrate an understanding of how designs were implemented and any challenges encountered during development.

• Include metrics or evidence of the design's impact on user satisfaction, engagement, or conversion rates, where applicable.

📝 Enhancement Note: The company mentions building a "personal portfolio & track record" and emphasizes public recognition. This indicates that the portfolio is not just a requirement but a key element for career progression and visibility within the company. The focus is on demonstrating a robust design process and measurable impact.

💵 Compensation & Benefits

Salary Range: Given the remote nature and the company's global hiring, and based on the mid-level experience implied (2-5 years) and the specific markets of operation (Malaysia, Sri Lanka, Pakistan, Philippines), a competitive salary range would be:

• Malaysia: MYR 5,000 - MYR 9,000 per month

• Sri Lanka: LKR 150,000 - LKR 280,000 per month

• Pakistan: PKR 150,000 - PKR 280,000 per month

• Philippines: PHP 50,000 - PHP 90,000 per month

These figures are estimates and can vary based on individual experience, specific skill set, and final negotiation. The company's emphasis on "drivers" and "high performance" might suggest compensation tied to performance metrics.

Benefits:

• Flexible Work Arrangements: Work from anywhere globally, offering significant autonomy and work-life balance.

• Accelerated Career Growth: Bi-annual performance reviews (every 6 months) enabling faster progression based on merit.

• Personal & Professional Development: Quarterly goal setting with a talent coach, including optional counseling support.

• Global Impact: Opportunity to contribute to products with worldwide reach and significant user impact.

• Public Recognition: Build a public portfolio and track record for achievements.

• Referral Bonus: Attractive bonus for successful candidate referrals.

• Culture of Drivers: Be part of a motivated, high-performance team.

Working Hours: Approximately 40 hours per week, with flexibility due to the remote, global nature of the role. Core collaboration hours may be required depending on team and client needs across different time zones.

📝 Enhancement Note: The salary ranges are derived from general market data for mid-level UI/UX designers in the specified countries, adjusted for a remote, potentially international hiring context. The benefits highlight a strong focus on performance, growth, and flexibility, aligning with the "driver" culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development, App Development, Technology Consulting. Appetiser specializes in building mobile and web applications for clients.

Company Size: While not explicitly stated in the provided data, the availability of multiple remote locations and a structured hiring process suggests a growing company, likely in the range of 50-250 employees.

Founded: Appetiser was founded in 2011, indicating a decade of experience in the app development industry, building a solid foundation and reputation.

Team Structure:

• The UI/UX design team likely operates within a product development framework, working closely with product managers, developers, and client teams.

• Designers are expected to be self-starters and autonomous, especially given the remote working arrangement.

• Collaboration is emphasized, bridging the gap between design, development, and client needs.

Methodology:

• The company promotes a "Just Build It" philosophy, suggesting a proactive, execution-focused approach to product development.

• Design processes are expected to be data-driven, incorporating user feedback and testing results.

• Agile methodologies are likely employed, allowing for iterative design and development cycles.

• Emphasis on continuous improvement and pushing boundaries to achieve market leadership.

Company Website: http://appetiser.com.au/

📝 Enhancement Note: The company's slogan and description highlight a culture of ambition, high performance, and turning dreams into reality. The "driver" mentality is central to their identity, suggesting an environment for motivated individuals who thrive on challenges and rapid growth.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual Designer (UI/UX), requiring 2-5 years of experience. It involves significant autonomy in design execution, client interaction, and guiding development teams, indicating a step beyond junior roles into more impactful contributions.

Reporting Structure: While specific reporting lines aren't detailed, in a remote and product-focused environment, this role likely reports to a Lead Designer, Head of Design, or a Product Manager. The emphasis on "talent coach" suggests a structured mentorship and development framework.

Operations Impact: The Visual Designer's impact is direct and crucial:

• User Satisfaction & Retention: By creating intuitive and engaging interfaces, designers directly influence user experience, leading to higher satisfaction and retention rates.

• Product Success: High-quality UI/UX is critical for the success of any application, directly impacting user adoption and client satisfaction with the delivered product.

• Development Efficiency: Clear, well-executed designs and prototypes reduce ambiguity for developers, leading to more efficient and accurate implementation.

• Brand Perception: The visual design of an application is a key component of brand identity and user perception.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like interaction design, motion design, or design systems.

• Leadership: Progress to a Senior Visual Designer, Lead UI/UX Designer, or Design Team Lead role, mentoring junior designers and overseeing larger projects.

• Product Strategy: Grow into roles with more strategic input, influencing product direction and user research initiatives.

• Cross-Functional Roles: Leverage design understanding for potential transitions into Product Management or UX Research roles.

• Continuous Learning: The company's emphasis on performance reviews and talent coaching supports ongoing skill development and career pathing.

📝 Enhancement Note: The company's commitment to bi-annual reviews and talent coaching signifies a structured approach to career development, encouraging ambitious individuals to rapidly advance their careers based on performance. The "Public Recognition" benefit also points to a culture that values and rewards individual contributions.

🌐 Work Environment

Office Type: Fully Remote. The company embraces a distributed workforce, allowing individuals to work from anywhere. This requires strong self-discipline and communication skills.

Office Location(s): The role is open to candidates in Malaysia, Sri Lanka, Pakistan, and the Philippines. While specific office locations are listed (Kuala Lumpur, Colombo, Lahore, Cebu, Davao, Manila, Islamabad, Karachi), the "TELECOMMUTE" and "Remote OK" tags confirm that physical office presence is not mandatory.

Workspace Context:

• Autonomy: High degree of autonomy in managing one's workday and work environment.

• Collaboration Tools: Reliance on digital collaboration tools (e.g., Slack, Zoom, Figma, project management software) for communication and teamwork.

• Global Connectivity: Opportunity to interact with a diverse, international team and client base.

• Technology Focus: Access to modern design tools and technologies, with Figma being central.

Work Schedule: While the role implies a standard ~40-hour work week, the flexibility of remote work allows for managing hours around personal needs, provided deliverables are met and collaboration with teams in different time zones is effective. Some overlap with core team hours may be necessary.

📝 Enhancement Note: The "work from anywhere" policy is a significant draw, emphasizing flexibility. However, it also places a premium on self-management, proactive communication, and the ability to thrive in an asynchronous or distributed team environment.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Initial review of resumes and portfolios for essential skills and experience, particularly Figma proficiency and project relevance.

2. Hiring Manager/Recruiter Call: A preliminary discussion to assess cultural fit, motivation, understanding of the role, and initial salary expectations.

3. Design Challenge/Portfolio Review: A practical assessment, likely involving a design challenge or an in-depth review of the candidate's portfolio. This stage will focus on design process, problem-solving, and Figma skills.

4. Team/Stakeholder Interviews: Interviews with potential team members or key stakeholders to evaluate collaboration skills, technical depth, and alignment with company values.

5. Final Offer: Based on successful completion of all stages.

Portfolio Review Tips:

• Showcase Figma Mastery: Ensure your portfolio prominently features work created in Figma, highlighting your skills in creating complex designs, prototypes, and component libraries.

• Detail Your Process: For each project, clearly articulate your role, the problem you solved, your design process (research, ideation, prototyping, testing), and the impact of your design. Use visuals to illustrate each step.

• Quantify Impact: Whenever possible, include metrics or user feedback that demonstrate the success of your designs (e.g., improved conversion rates, user satisfaction scores, reduced task completion time).

• Tailor to Appetiser: Understand Appetiser's "driver" culture and "Just Build It" ethos. Frame your projects to reflect proactivity, problem-solving, and a results-oriented mindset.

• Prepare for Questions: Be ready to discuss your design decisions in detail, defend your choices, and explain how you handle feedback and collaboration.

Challenge Preparation:

• Figma Practice: Refresh your skills in Figma, focusing on rapid prototyping and creating high-fidelity mockups under time constraints.

• Problem-Solving Scenarios: Anticipate design challenges that involve common UI/UX problems in web and mobile applications. Think about how you would approach them systematically.

• Communication Strategy: Practice articulating your design rationale clearly and concisely. Be prepared to present your work and answer questions from a technical and business perspective.

📝 Enhancement Note: The emphasis on "drivers," "becoming your best," and "public recognition" suggests the interview process will heavily assess not just technical skills but also ambition, work ethic, and the candidate's proactive approach to their career and contributions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI design, wireframing, prototyping, and collaboration. Mastery is essential.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping functionalities is beneficial.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar, to understand user behavior and inform design decisions.

• A/B Testing Tools: Understanding how designs are tested and validated through experimentation.

CRM & Automation:

Collaboration & Project Management:

• Communication Platforms: Slack, Microsoft Teams, or similar for daily team communication.

• Video Conferencing: Zoom, Google Meet, or similar for remote meetings and collaboration.

• Project Management Tools: Jira, Asana, Trello, or similar for tracking tasks and project progress.

📝 Enhancement Note: The explicit mention of Figma as the "playground" and "essential" tool underscores its importance. The inclusion of analytics tools suggests that data-driven design is a key requirement, moving beyond purely aesthetic considerations.

👥 Team Culture & Values

Operations Values:

• Drive & Ambition: A core value is to be a "driver," constantly pushing for peak performance and self-improvement.

• Impact & Purpose: A strong desire to create technology that impacts millions of users worldwide and contributes to client success.

• Growth & Development: Commitment to personal and professional growth, evidenced by talent coaching and performance reviews.

• Collaboration: Working effectively with diverse, global teams to achieve common goals.

• Efficiency & Execution: A "Just Build It" mentality that prioritizes getting things done effectively and efficiently.

Collaboration Style:

• Remote & Distributed: Collaboration happens primarily through digital tools, requiring clear, asynchronous communication and proactive engagement.

• Cross-Functional: Designers are integral to product teams, working closely with developers, product managers, and clients.

• Feedback-Oriented: An environment that encourages constructive feedback to drive continuous improvement in designs and processes.

• Results-Driven: Collaboration is focused on achieving project milestones and delivering high-quality outcomes.

📝 Enhancement Note: The company's culture is heavily centered around high achievers and a proactive "driver" mentality. This means candidates should be prepared for a dynamic, demanding, yet rewarding environment where initiative and performance are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Time Zone Management: Effectively collaborating with team members and clients across various time zones requires careful scheduling and communication strategies.

• Maintaining Design Consistency: Ensuring a cohesive visual language and user experience across diverse projects and evolving requirements in a remote setting.

• Remote Communication Nuances: Navigating potential communication barriers inherent in a fully remote, distributed team.

• Fast-Paced Development Cycles: Adapting to rapid iteration cycles and tight deadlines common in a high-performance tech environment.

Learning & Development Opportunities:

• Accelerated Career Progression: Bi-annual performance reviews provide frequent opportunities for advancement and salary increases based on merit.

• Skill Diversification: Exposure to various projects and client needs can broaden design expertise and potentially lead to learning new skills.

• Mentorship: Access to "talent coaches" for personalized guidance on professional and personal development goals.

• Industry Exposure: Working on a range of applications provides exposure to different industry challenges and user bases.

• Portfolio Building: The emphasis on public recognition and building a track record directly supports professional development and future career opportunities.

📝 Enhancement Note: The challenges are typical for remote, high-growth tech companies, emphasizing the need for strong organizational and communication skills. The growth opportunities are significant, particularly the bi-annual reviews which suggest a meritocratic system for rapid advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to influence a development team to adopt your design recommendations. What was the outcome?" (Focus on communication, negotiation, and technical understanding.)

• "Walk us through your process for designing a new feature for a mobile app, from initial concept to high-fidelity prototype, using Figma." (Demonstrate your end-to-end design process and Figma proficiency.)

• "How do you approach analyzing user feedback or testing data to make design improvements? Can you provide an example?" (Highlight your data-driven approach and iterative design skills.)

Company & Culture Questions:

• "What does it mean to you to be a 'driver' in a professional setting?" (Assess your alignment with the company's core value.)

• "How do you stay motivated and productive in a fully remote work environment?" (Evaluate your self-management and discipline.)

• "What are your long-term career aspirations, and how do you see Appetiser helping you achieve them?" (Understand your ambition and how the company's growth opportunities align.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative. Start with the problem, describe your approach and role, showcase key design artifacts (wireframes, flows, mockups, prototypes), and conclude with the results and learnings.

• Figma Demonstration: Be prepared to share your Figma file or walk through specific interactive prototypes. Highlight your use of components, auto-layout, and collaborative features.

• Focus on Impact: Emphasize the "why" behind your design decisions and, crucially, the impact your designs had on users or business objectives. Use metrics if available.

• Conciseness: Present your most relevant projects efficiently, respecting the interviewer's time. Be ready to dive deeper into specific aspects if asked.

• Enthusiasm: Show genuine passion for design and for the opportunity to contribute to Appetiser's mission.

📝 Enhancement Note: The interview questions are designed to probe for the "driver" mentality, problem-solving skills, and practical application of design principles using Figma. Your portfolio presentation is critical, so focus on telling a compelling story about your design impact.

📌 Application Steps

To apply for this Visual Designer (UI/UX) position:

• Submit your application through the provided link on the Appetiser careers portal.

• Curate Your Portfolio: Select your strongest 3-5 UI/UX projects that best showcase your Figma skills, problem-solving abilities, and impact. Ensure each project has a clear case study detailing your process and outcomes.

• Tailor Your Resume: Highlight your experience with UI/UX design, Figma mastery, remote work capabilities, and any achievements that align with Appetiser's "driver" culture. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on clear explanations of your design process, Figma usage, and the results achieved. Be ready to discuss your approach to collaboration and problem-solving.

• Research Appetiser: Understand their mission, their "Just Build It" philosophy, and their focus on client success and global impact. This will help you tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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