Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: OMRT

Location: Amsterdam, North Holland, Netherlands

Job Type: Full-time

Category: Marketing Operations / Design

Date Posted: 2026-07-24

Experience Level: Mid-level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the visual identity of a rapidly growing PropTech company, translating complex technical concepts into clear, impactful designs for a C-level real estate audience.

• Develop and maintain a comprehensive visual system and reusable Figma component library to ensure brand consistency across all marketing touchpoints.

• Drive the design and ongoing improvement of the marketing website, focusing on user experience (UX) and conversion rate optimization (CRO) for B2B and investor audiences.

• Create compelling visual assets for marketing campaigns, product materials, sales collateral, and thought-leadership content, supporting demand generation efforts in three key markets.

📝 Enhancement Note: While this role is for a Visual Designer, its focus on B2B marketing, website optimization, and creating assets for sales and investor audiences places it firmly within the broader GTM (Go-To-Market) and Marketing Operations ecosystem. The emphasis on building a visual system and component library also touches upon aspects of design operations, ensuring efficiency and scalability.

📈 Primary Responsibilities

• Visual System Development: Design, build, and maintain a cohesive visual system across all marketing channels, including websites, campaigns, product materials, and sales collateral. Develop a reusable Figma component library to empower the marketing team to independently produce on-brand assets.

• Website Design & Optimization: Take ownership of the design for OMRT's marketing website, utilizing Wix Studio. Implement ongoing improvements to resolve UX issues, enhance engagement, and drive higher conversion rates for B2B and investor visitors.

• Complex Data Visualization: Create clear and impactful diagrams, one-pagers, and hero visuals that effectively distill complex product information and research materials. The success of this will be measured by how quickly prospects grasp OMRT's proposition and the reusability of these assets across sales and content initiatives.

• Campaign Asset Creation: Produce high-quality visual assets for marketing campaigns and advertising in the Netherlands, Germany, and Canada, ensuring timely delivery and effective deployment across various channels to support demand generation.

• Sales & Thought Leadership Collateral: Design professional presentations, reports, and event materials that resonate with a C-level audience and are readily adopted and utilized by the sales team.

• AI-Assisted Workflow Integration: Proactively integrate AI design tools into daily workflows to enhance productivity and output efficiency without requiring additional headcount.

• Motion Graphics & Video: Produce motion graphics, animations, and video content to complement static visual assets and enhance engagement across digital platforms.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking beyond just aesthetic execution. The expectation to "distill complex product and research material" and ensure "prospects grasp the proposition faster" indicates a focus on clear communication and understanding of the business's technical offerings. The AI integration aspect points to a forward-thinking approach to design operations.

🎓 Skills & Qualifications

Education:

• A strong portfolio showcasing relevant B2B or technically complex design work is the primary requirement.

• Formal qualifications are secondary, though a degree or vocational qualification in graphic, visual, or communication design (HBO, MBO, or equivalent) is advantageous. Experience:

• Approximately 3–5 years of experience in visual design, graphic design, or brand design, ideally at a mid-level. The ability to translate complex ideas into clear visuals is prioritized over an exact number of years.

• Experience within a B2B environment is preferred; in-house marketing experience is a significant plus.

• Exposure to PropTech, SaaS, or other technical fields is considered an advantage. Required Skills:

• Figma Proficiency: Demonstrated knowledge and familiarity with using design systems and creating website designs within Figma. This includes experience with component libraries and collaborative design workflows.

• Strong Visual Craft: Excellent command of typography, layout, composition, color theory, and visual hierarchy to create aesthetically pleasing and effective designs.

• Marketing Asset Creation: Ability to produce high-quality design assets for a range of marketing purposes, including campaigns, websites, social media, and other digital formats.

• Web Design Acumen: Experience in web design and marketing site development. While Wix Studio knowledge is a plus, a strong understanding of web design principles and best practices is essential.

• AI Design Tools Integration: Practical experience and a willingness to integrate AI design tools into daily work to enhance efficiency and output.

• Motion Graphics & Animation: Capability to produce motion graphics, animations, and video content to enhance visual storytelling.

Preferred Skills:

• Wix Studio: Prior experience designing websites using Wix Studio.

• Adobe Creative Suite: Familiarity with Photoshop, Illustrator, and InDesign for graphic design tasks.

• Information Design/Data Visualization: Experience in presenting complex information or data in a visually clear and engaging manner.

• Dutch Language Proficiency: While not required, fluency in Dutch is advantageous for communication within the local market.

📝 Enhancement Note: The emphasis on a portfolio over formal qualifications is common for design roles, but the explicit mention of B