Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Clera

Location: Vienna, Austria

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-09-05

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in shaping Clera's brand perception and supporting its enterprise sales efforts through compelling visual communication.

• You will be responsible for the end-to-end visual design lifecycle, from concept to final asset delivery, across multiple critical channels including sales enablement, web presence, content marketing, and social media.

• The position requires a proactive designer who can translate complex financial technology (fintech) concepts into clear, engaging visuals that drive market understanding and sales conversions.

• As a Visual Designer, you will be a key contributor to the Design team, working in a fast-paced startup environment where speed, clarity, and adherence to brand guidelines are paramount.

📝 Enhancement Note: The raw job description focuses on a "Visual Designer" role. Given the context of a fintech startup, the emphasis on sales decks, enterprise deals, and market perception suggests this role operates at the intersection of marketing, sales enablement, and brand operations. Therefore, the category "Marketing & Design Operations" has been assigned to better reflect the operational impact of visual design within the company's Go-To-Market (GTM) strategy. The experience level is inferred as Mid-Level due to the 3-6 years of experience requirement and the "own the visual language" responsibility.

📈 Primary Responsibilities

• Sales Enablement Collateral Design: Develop and design high-impact sales decks, concise one-pagers, detailed comparison charts, and reusable templates to effectively support the enterprise sales team in their outreach and closing processes.

• Brand Messaging Amplification: Create visually appealing graphics, illustrations, and templates for LinkedIn and other social media platforms to enhance brand visibility, engage the target audience, and reinforce key marketing messages.

• Website and Landing Page Visuals: Design compelling hero images, section graphics, and supporting visual elements for the company website and dedicated landing pages to improve user experience and conversion rates.

• Content Marketing Visual Assets: Produce clear and informative icons, illustrations, and infographics for white papers, blog posts, case studies, and other long-form content to enhance readability and comprehension of complex topics.

• Complex Idea Simplification: Translate intricate fintech concepts, data points, and processes into easily understandable diagrams, charts, and visual narratives that add clarity and value, rather than just aesthetic appeal.

• Visual Language Ownership: Take ownership of Clera's visual identity across all digital touchpoints, ensuring consistency, continuous evolution, and adherence to established brand guidelines without necessitating full brand overhauls.

• AI Design Tool Integration: Actively explore, experiment with, and integrate AI design tools into the workflow to enhance efficiency, creativity, and speed in asset production.

📝 Enhancement Note: The responsibilities have been expanded to detail the strategic purpose behind each design task, framing them within a GTM and sales enablement context. For instance, "Design sales decks" is elaborated to emphasize supporting "enterprise sales motions" and "closing deals," highlighting the operational impact. The responsibility for owning the visual language is framed as a critical Brand Operations function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for roles requiring this level of visual expertise and experience.

Experience: 3 to 6 years of professional experience in visual design, with a strong track record of producing marketing collateral, web graphics, or design assets for B2B or SaaS environments.

Required Skills:

• Visual Design Mastery: Proven ability to create visually compelling and effective designs across various mediums.

• Adobe Creative Suite Expertise: Advanced proficiency in Photoshop, Illustrator, and InDesign for professional production work.

• Figma Proficiency: Strong skills in Figma for interface design, prototyping, and collaborative design workflows, particularly for web-based assets.

• Data Visualization & Infographics: Demonstrated experience in creating clear, informative data visualizations, diagrams, and infographics that communicate complex information effectively.

• Marketing & Sales Collateral Design: Experience in designing essential marketing and sales materials, including presentations (decks), brochures (one-pagers), and landing page visuals.

• Social Media Graphics Creation: Proven ability to design engaging visual content tailored for social media platforms, especially LinkedIn.

• Brand Guideline Adherence: Ability to work within established brand guidelines, maintaining consistency and producing assets at speed without requiring extensive brand system updates.

• AI Design Tool Familiarity: Active curiosity and practical experience integrating AI design tools into a professional workflow.

• EU Timezone Availability: Must be available to work and collaborate effectively within EU-compatible timezones.

Preferred Skills:

• B2B SaaS/Fintech Domain Experience: Previous design experience within the B2B SaaS, fintech, or identity and compliance sectors.

• Motion Graphics/Animation: Basic understanding or experience with motion graphics or animation for digital assets.

• Web Design Principles: Familiarity with web design best practices, UX/UI principles, and responsive design concepts.

• Content Strategy Understanding: Awareness of how visual design supports broader content marketing and GTM strategies.

📝 Enhancement Note: The "Required Skills" have been detailed to reflect the specific software and output types mentioned in the job description. "Preferred Skills" have been inferred based on the industry (fintech) and the nature of the role (remote, fast-paced startup), suggesting that a candidate with prior experience in similar domains or related design disciplines would have an advantage. The AI design tool requirement is highlighted as a modern, forward-thinking skill.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Visual Language Consistency: Showcase examples that illustrate your ability to maintain a cohesive visual language across diverse collateral types (e.g., sales decks, web graphics, social media posts) while adhering to brand guidelines.

• Complex Information Visualization: Include case studies or projects where you successfully translated complex data or abstract concepts into clear, impactful diagrams, charts, or infographics.

• Sales & Marketing Collateral Examples: Present a range of marketing and sales enablement materials you've designed, such as pitch decks, one-pagers, and landing page visuals, highlighting their purpose and impact.

• Speed and Efficiency Showcase: Provide examples of projects completed under tight deadlines, demonstrating your ability to deliver high-quality assets quickly, as expected in a startup environment.

• AI Tool Integration Evidence (Optional but Recommended): If possible, include a project where you leveraged AI design tools to achieve a specific outcome, detailing the tools used and the benefits realized.

Process Documentation:

• Workflow Design for Asset Creation: Be prepared to discuss your typical design process from brief to final delivery, including how you gather requirements, iterate on concepts, and manage feedback for visual asset production.

• Collaboration and Feedback Integration: Illustrate how you incorporate feedback from stakeholders (e.g., sales, marketing) into your design process to ensure alignment and effectiveness.

• Brand Consistency Management: Explain your methods for ensuring visual consistency across all outputs, even when working with established brand guidelines.

📝 Enhancement Note: This section is tailored to a design role, focusing on the tangible output of a visual designer: their portfolio. The requirements emphasize how a designer's work contributes to operational goals like sales enablement, brand consistency, and efficient content production, aligning with the "operations" aspect of the job category.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Visual Designer with 3-6 years of experience in a fully remote role within the EU, the estimated annual salary range is between €45,000 and €65,000. This estimate considers the fintech startup environment, the demand for specialized design skills (Adobe Suite, Figma, data visualization), and the remote nature of the position.

Benefits:

• Remote Work Flexibility: Opportunity to work from anywhere within EU timezones, promoting work-life balance.

• Health & Wellness: Comprehensive health insurance, potentially including dental and vision coverage, with a focus on employee well-being.

• Professional Development: Access to learning resources, training programs, and potentially a budget for conferences or workshops to enhance design skills, including AI design tools.

• Stock Options/Equity: Potential for equity participation in a fast-growing fintech startup, offering a share in the company's success.

• Paid Time Off: Generous vacation days, public holidays, and sick leave to ensure adequate rest and recovery.

• Equipment Stipend: Provision of a budget or company-provided equipment (laptop, software licenses) to ensure a productive remote work setup.

Working Hours: Standard full-time hours, typically 40 hours per week, with flexibility to accommodate collaboration across different EU timezones. The emphasis on speed and fast-paced environment suggests a need for efficient work practices rather than strict adherence to rigid schedules, as long as deliverables are met.

📝 Enhancement Note: Salary is estimated based on the provided location (Vienna, Austria) and the "2-5" AI experience level, with an adjustment for the stated 3-6 years of experience. Research for "Visual Designer salary Vienna remote EU" was used to establish a reasonable range. Benefits are standard for remote tech roles but framed to appeal to design professionals, emphasizing skill development and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology). Clera operates in a dynamic and rapidly evolving sector, likely focusing on services related to financial transactions, identity verification, or financial management, leveraging technology to streamline processes.

Company Size: Startup (implied by "fast-moving fintech startup"). This suggests a lean, agile, and potentially rapidly growing organization where individual contributions have a significant impact.

Founded: Recent founding (implied by "startup"). This means the company is likely in a growth phase, focused on scaling its product, customer base, and internal operations.

Team Structure:

• Design Team: The Visual Designer will be part of a dedicated Design team, likely working closely with other designers, UX/UI specialists, and potentially marketing or product managers.

• Reporting Structure: Reports to a Design Lead or Head of Design, with direct collaboration with Product, Marketing, and Sales teams.

• Cross-functional Collaboration: High degree of collaboration is expected with Sales (for sales collateral), Marketing (for brand messaging, web content, social media), and Product (for understanding features and translating them visually).

Methodology:

• Agile & Iterative Design: Expect a fast-paced, iterative design process common in startups, with a focus on rapid prototyping and continuous improvement.

• Data-Informed Decisions: While design-focused, decisions will likely be informed by user feedback, market analysis, and performance metrics related to visual assets.

• Efficiency & Automation: A strong emphasis on designing efficiently and leveraging tools (including AI) to automate repetitive tasks and speed up production.

Company Website: https://www.getclera.com/

📝 Enhancement Note: Company context is inferred from "fintech startup" and the remote nature. The description emphasizes the operational environment of a startup, which is crucial for a designer expected to work at speed and contribute broadly.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual Designer. It requires independent execution of design tasks and ownership of specific visual domains (sales, web, content, social), indicating a level of responsibility beyond entry-level. The expectation to "own the visual language" suggests a significant scope of influence within the company's visual strategy.

Reporting Structure: The Visual Designer will likely report to a Design Manager or Head of Design, with direct day-to-day collaboration with cross-functional teams like Sales, Marketing, and Product Management. This structure facilitates rapid feedback loops and alignment with business objectives.

Operations Impact: The Visual Designer's work directly impacts Clera's Go-To-Market (GTM) strategy by:

• Enhancing Sales Effectiveness: Providing sales teams with professional, persuasive collateral that aids in closing enterprise deals.

• Strengthening Brand Perception: Ensuring a consistent and appealing brand image across all digital touchpoints, building trust and recognition in the competitive fintech market.

• Improving User Engagement: Creating visually engaging web content and social media assets that capture attention and drive traffic/conversions.

• Clarifying Complex Information: Making intricate fintech offerings understandable and accessible to a broader audience through clear infographics and diagrams.

Growth Opportunities:

• Specialization in Fintech Design: Develop deep expertise in visual communication for the financial technology sector, a high-demand niche.

• Leadership in Visual Branding: Potential to grow into a Senior Visual Designer or Art Director role, taking on more strategic responsibilities for brand direction and team mentorship.

• Cross-Functional Skill Development: Gain exposure to product development, marketing strategy, and sales operations, broadening your understanding of business functions and how design integrates with them.

• AI Design Tool Mastery: Become a go-to expert within the company for leveraging AI in design workflows, a skill increasingly valuable in the industry.

📝 Enhancement Note: This section frames the role's career trajectory within the context of operations and GTM. The "Operations Impact" is detailed to show how design contributes to business outcomes, which is key for operations-minded candidates. Growth opportunities are tied to industry trends and potential career paths within a growing startup.

🌐 Work Environment

Office Type: Fully Remote. This role offers the flexibility and autonomy of working from any location within EU timezones, eliminating the need for daily commutes and allowing for a personalized workspace.

Office Location(s): While the role is remote, candidates are required to be based within EU timezones to facilitate collaboration with the core team and ensure timely communication. Visa sponsorship is not provided, indicating a need for candidates to have existing work authorization within the EU.

Workspace Context:

• Collaborative Digital Environment: Expect to work within a digitally collaborative setting, utilizing tools like Slack, Figma, and project management software for communication and teamwork.

• Access to Design Tools: Will have access to necessary design software (Adobe Creative Suite, Figma) and potentially a stipend for home office equipment to ensure an optimal and efficient working environment.

• Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions with the Design team and cross-functional stakeholders will be integral to the workflow.

Work Schedule: A standard 40-hour work week is expected, with flexibility to manage personal schedules as long as deliverables are met and collaboration within EU timezones is maintained. The fast-paced nature might occasionally require responsiveness outside of standard hours, but the primary focus is on output and efficient workflow management.

📝 Enhancement Note: The remote aspect is emphasized, with specific notes about EU timezone requirements and the implications for collaboration and workspace setup. This provides practical context for a remote operations role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Recruiter/HR): A review of your application and portfolio to assess basic qualifications, experience, and alignment with the role. Expect questions about your general design background and interest in Clera.

• Hiring Manager Interview: A deeper dive into your experience, focusing on your portfolio, design process, and problem-solving skills. Be prepared to discuss specific projects in detail.

• Design Challenge/Portfolio Presentation: You may be asked to complete a short design exercise or present a selection of your portfolio pieces to the Design team. This is where you'll demonstrate your skills in action and your ability to articulate design rationale.

• Cross-functional Stakeholder Interviews: Interviews with members from Sales, Marketing, or Product teams to assess your ability to collaborate and understand business needs.

• Final Interview (Leadership): A discussion with senior leadership to assess cultural fit, strategic thinking, and long-term potential within the company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the responsibilities outlined in the job description (sales collateral, web graphics, infographics, social media visuals).

• Highlight Process & Rationale: For each project, clearly articulate the problem you were solving, your design process, the tools you used (especially Adobe Suite, Figma, and any AI tools), and the outcomes or impact of your work. Use visuals to show your thought process.

• Showcase Speed & Brand Adherence: Include examples that demonstrate your ability to work efficiently and effectively within established brand guidelines. If possible, show how you've adapted existing brands rather than creating new ones from scratch.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive feedback from sales teams).

• Tailor to Fintech: If you have experience in fintech or B2B SaaS, emphasize these projects. If not, explain how your transferable skills apply to this industry.

Challenge Preparation:

• Understand the Business Context: Research Clera, its products, target audience, and competitors. Understand the challenges faced by fintech startups and how visual design contributes to their success.

• Practice Articulating Design Decisions: Be ready to explain why you made certain design choices, not just what you designed. Focus on how your designs support business objectives and user needs.

• Prepare for Data Visualization Questions: Practice explaining how you would simplify complex data or financial concepts visually.

• Familiarize with AI Design Tools: Be ready to discuss your experience with AI tools and how you see them fitting into a design workflow for speed and innovation.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their skills and experience in a way that resonates with operations and GTM functions, emphasizing process, impact, and strategic thinking.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Mastery of Photoshop (raster graphics, image editing), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print/digital publications) is essential for high-quality production work.

• Figma: Proficiency in Figma for UI/UX design, prototyping, collaborative workflows, and creating web-based assets. This is a key tool for modern digital design and team collaboration.

Visual Communication & Content Tools:

• Data Visualization Software: Experience with tools or techniques for creating effective charts, graphs, and diagrams to represent complex data clearly. This could include features within Adobe Suite, dedicated tools, or even advanced Excel/Google Sheets charting.

• Infographic Creation Tools: Familiarity with creating visually engaging infographics that break down information into digestible formats.

• Presentation Software: Expertise in designing professional and impactful sales decks using tools like PowerPoint, Google Slides, or Keynote, with a strong emphasis on visual storytelling.

Collaboration & Workflow Tools:

• Project Management Software: Experience with tools like Asana, Trello, Jira, or Monday.com for managing design projects, tracking tasks, and collaborating with teams.

• Communication Platforms: Proficiency in using Slack, Microsoft Teams, or similar platforms for real-time communication and team collaboration.

• Cloud Storage & Sharing: Familiarity with services like Google Drive, Dropbox, or OneDrive for file sharing and version control.

Emerging Tools:

• AI Design Tools: Active curiosity and practical experience with AI-powered design tools (e.g., Midjourney, DALL-E, Canva's AI features, Adobe Firefly) for ideation, asset generation, or workflow enhancement.

📝 Enhancement Note: The tools listed are directly from the job description or are standard for a Visual Designer in a tech startup. The emphasis is on how these tools facilitate efficient workflow and collaboration, aligning with operational efficiency.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A strong emphasis on delivering high-quality work quickly and efficiently, a hallmark of startup operations. This means streamlining processes and making pragmatic design choices.

• Clarity & Impact: Designs should aim for maximum clarity and impact, ensuring that complex information is easily understood and that visuals effectively support business objectives.

• Data-Driven Collaboration: While a design role, decisions and improvements are expected to be informed by data (user feedback, performance metrics) and collaborative input from various departments.

• Adaptability & Innovation: A willingness to adapt to changing priorities, embrace new tools (like AI design), and contribute innovative visual solutions to business challenges.

• Brand Stewardship: A commitment to maintaining and evolving a strong, consistent brand identity that resonates with the target audience and supports market positioning.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with Sales, Marketing, and Product teams, requiring strong communication skills and an understanding of their respective needs and goals.

• Feedback-Driven Iteration: A culture of open feedback and iterative design, where constructive criticism is welcomed to refine assets and ensure they meet requirements.

• Proactive Communication: As a remote team member, proactive communication about progress, potential roadblocks, and ideas is crucial for effective collaboration.

• Knowledge Sharing: A culture that encourages sharing best practices, new design techniques, and insights, especially concerning emerging tools like AI in design.

📝 Enhancement Note: This section focuses on how the company's values translate into operational expectations for a designer, emphasizing efficiency, collaboration, and impact, which are key to GTM and operational success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge will be to deliver high-quality visual assets rapidly in a fast-paced startup environment, requiring efficient workflows and prioritization skills.

• Translating Complex Fintech Concepts: Effectively simplifying and visually communicating intricate financial technology concepts to diverse audiences will require strong conceptual thinking and design acumen.

• Maintaining Brand Consistency Remotely: Ensuring a cohesive visual identity across all touchpoints while working remotely and collaborating with various teams poses an operational challenge that requires strong process and communication.

• Integrating New Technologies: Staying current with and effectively integrating emerging AI design tools into an existing workflow while maintaining quality and originality.

Learning & Development Opportunities:

• Fintech Design Specialization: Opportunity to become a specialist in visual communication for the fintech industry, a niche with growing demand.

• AI Design Tool Expertise: Develop advanced skills in leveraging AI for creative tasks, positioning yourself as an innovator in design workflows.

• Strategic Design Influence: Grow into a role where you have more input on the overall visual strategy and brand direction, moving beyond execution to strategic contribution.

• Cross-functional Acumen: Gain a deeper understanding of sales enablement, marketing strategy, and product development by working closely with these teams, enhancing your overall business understanding.

📝 Enhancement Note: This section highlights potential difficulties and frames them as opportunities for skill development, aligning with the growth-oriented nature of operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a sales deck for a complex B2B product. How do you ensure it supports the sales team's objectives?" (Focus on your methodology, collaboration with sales, and how you translate features into benefits.)

• "How do you approach designing infographics or diagrams to explain technical or financial concepts? Provide an example." (Showcase your ability to simplify complexity and your understanding of data visualization principles.)

• "How do you ensure visual consistency across different platforms (web, social, sales decks) when working under tight deadlines?" (Highlight your process for managing brand guidelines and efficient asset creation.) Company & Culture Questions:

• "What interests you about Clera and the fintech industry?" (Research Clera's mission, products, and recent news. Connect your design skills to their business goals.)

• "How do you collaborate with non-designers, such as sales or product managers, to achieve project goals?" (Emphasize your communication skills, empathy, and ability to translate business needs into design solutions.)

• "How do you stay updated on design trends and new tools, particularly AI design tools?" (Demonstrate your proactive learning approach and curiosity.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, present the problem, your solution, your process, and the outcome. Use visual aids extensively.

• Emphasize Impact: Clearly articulate how your designs contributed to business goals (e.g., sales enablement, brand awareness, user engagement). Quantify results if possible.

• Showcase Versatility: Present a range of work that demonstrates your proficiency in different asset types (decks, web graphics, infographics) and your ability to work within brand guidelines.

• Discuss AI Tool Usage: If applicable, be ready to discuss how you've used AI tools in your workflow, highlighting efficiency gains or innovative outcomes.

📝 Enhancement Note: These questions are tailored to assess a designer's strategic thinking, operational impact, and ability to collaborate within a GTM context, beyond just technical design skills.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Carefully select and organize your portfolio to highlight projects most relevant to sales enablement, web graphics, data visualization, and social media content. Ensure it demonstrates your ability to work within brand guidelines and at speed.

• Resume Optimization: Tailor your resume to emphasize your experience with Adobe Creative Suite, Figma, data visualization, marketing collateral creation, and any experience in B2B SaaS or fintech. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Be ready to discuss your experience with AI design tools and your approach to collaborating with cross-functional teams.

• Company Research: Thoroughly research Clera, its products, target market, and recent news. Understand their brand identity and how your visual design skills can contribute to their growth and operational success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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