Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Antimetal

Location: New York, NY, United States

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-07-28

Experience Level: 5-10 years (Senior Level)

Remote Status: On-site

🚀 Role Summary

• Lead the visual identity and brand expression for Antimetal across all external touchpoints, ensuring a cohesive and impactful brand presence.

• Drive the design of marketing sites, campaign landing pages, and social media assets, translating complex technical concepts into clear, compelling visuals.

• Act as a key tastemaker, elevating the visual standards across the company and collaborating directly with executive leadership to shape brand perception.

• Develop and maintain scalable brand systems, templates, and guidelines to empower rapid, brand-consistent execution across all teams.

• Partner closely with marketing, growth, and product design teams to ensure visual polish and strategic alignment across all initiatives.

📝 Enhancement Note: While the title is "Visual Designer," the description strongly indicates a senior role with significant strategic ownership and leadership potential, akin to a Brand Design Lead or Senior Visual Brand Designer. The emphasis on "owning and evolving" the visual identity, working directly with the "executive suite," and acting as a "tastemaker" points to a high-impact, foundational position for the company's external brand presence. This is not a junior or mid-level execution-only role.

📈 Primary Responsibilities

• Own and meticulously evolve Antimetal's core visual identity, ensuring pixel-perfect consistency across all digital (marketing site, social, campaigns) and physical touchpoints.

• Conceptualize, design, and deliver high-impact marketing site designs and campaign landing pages, from initial ideation through polished, production-ready assets.

• Lead the visual strategy and execution for product launches, announcements, and marketing campaigns, effectively translating intricate technical product features into clear, confident, and memorable visual narratives.

• Create engaging and high-quality social graphics, blog artwork, event collateral, and merchandise that resonate with the target audience.

• Develop, document, and implement scalable visual templates, comprehensive brand guidelines, and robust asset management systems to enable rapid, on-brand execution by the broader team.

• Collaborate strategically with marketing and growth teams on campaign development from concept to final delivery, providing and receiving constructive critique to maximize campaign effectiveness.

• Partner with Product Designers to ensure seamless visual parity and brand consistency between external-facing communications and the user interface of the product itself.

📝 Enhancement Note: The responsibilities emphasize end-to-end ownership, strategic brand guardianship, and cross-functional collaboration, typical of a senior-level design role in a growing startup. The focus on "translating technical products into imagery" and "pushing the boundaries of taste" for technical audiences highlights a specific challenge and opportunity within the B2B infrastructure management space.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in visual design principles, graphic design, or a related field is expected, demonstrated through a compelling portfolio.

Experience: 5-10 years of progressive experience in visual design, with a significant focus on brand identity, web design, and campaign collateral. Experience in a startup environment, particularly in building design functions from inception ("zero-to-one"), is highly valued.

Required Skills:

• Exceptional visual craft and a refined eye for detail, with a proven ability to define and evolve brand systems.

• Proficient in typography, layout, color theory, and composition, with a strong understanding of visual hierarchy and storytelling.

• Demonstrated experience designing effective and aesthetically pleasing marketing websites and landing pages.

• Versatility across multiple design mediums, including digital (web, social), print, presentations, and event assets.

• Fluency with modern design tools, including proficiency in industry-standard software (e.g., Adobe Creative Suite) and an aptitude for leveraging AI tools for enhanced speed and creativity.

• Ability to translate complex technical concepts and products into clear, compelling, and accessible visual narratives.

• Adaptability and resilience in a fast-paced, high-performance startup environment, balancing meticulous detail with rapid execution. Preferred Skills:

• Motion design or video editing capabilities (e.g., After Effects, Rive).

• Direct experience designing for technical B2B brands, developer tools, or infrastructure management sectors, with a focus on premium aesthetics.

• Front-end development sensibility, with an understanding of web feasibility and experience working with engineers or independently creating pages in tools like Framer or Webflow.

• Illustration or 3D design skills to add unique depth and range to brand visuals.

• Deep understanding of highly technical audiences and their aesthetic preferences, with a capacity to innovate within those boundaries.

• Prior experience as the first or an early Brand/Marketing Designer at a startup, tasked with building the function from the ground up.

📝 Enhancement Note: The requirement for AI tool fluency and potential front-end sensibility (Framer/Webflow) positions this role as forward-thinking and integrated with modern design and development workflows. The "bonus" skills are crucial for candidates looking to differentiate themselves, particularly experience in technical B2B and building design functions from scratch.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing exceptional visual craft, with a strong emphasis on brand system development, web design, and campaign work that demonstrates tangible business impact.

• Clear case studies illustrating the design process for marketing sites and campaign landing pages, highlighting problem identification, ideation, execution, and final results.

• Examples of how brand identity has been successfully extended across diverse touchpoints, demonstrating scalability and consistency.

• Evidence of ability to translate complex or technical subject matter into visually cohesive and easily understandable narratives.

• Documentation of how scalable templates, guidelines, or asset systems were created to facilitate team-wide brand adherence. Process Documentation:

• Visual documentation of design workflows from initial concept to final production-ready assets, especially for marketing sites and campaigns.

• Examples of how brand guidelines were developed and implemented to ensure consistency across various marketing and growth initiatives.

• Case studies demonstrating the process of creating and managing asset systems that enable rapid content creation for social media, blogs, and events.

• Evidence of collaborative processes with marketing, growth, and product teams, detailing how feedback was integrated and design decisions were made.

📝 Enhancement Note: The portfolio is paramount. It needs to go beyond just aesthetics to demonstrate strategic thinking, process rigor, and business impact. Candidates should be prepared to articulate their design process, the rationale behind their decisions, and how their work contributed to specific business objectives, particularly in a technical B2B context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Visual Designer with 5-10 years of experience in a high-cost-of-living area like New York City, and considering the startup environment with equity, a competitive annual salary range would typically fall between $140,000 - $180,000 USD. This includes the potential for significant equity grants, which are a key component of startup compensation.

Benefits:

• Pay & Ownership: Competitive salary, generous equity grants, and significant ownership in a growing company.

• Comprehensive Health Coverage: Fully covered health, dental, and vision insurance plans for employees.

• Retirement Planning: Robust retirement benefits to support long-term financial security.

• Work-Life Balance: Unlimited Paid Time Off (PTO) to encourage well-being and recharge.

• Convenience & Support: Dinner provided for late-night work sessions, and a monthly fitness stipend for health and wellness.

• Productivity Tools: Provision of all necessary equipment and tools to facilitate optimal work performance.

• Commute Benefits: Support for commuting through Citi Bike and train benefits.

Working Hours: A standard 40-hour work week is expected, with flexibility to accommodate project deadlines and campaign pushes. The role is on-site, requiring full-time presence in the New York office.

📝 Enhancement Note: The salary estimate is based on data from reputable compensation platforms for senior design roles in New York City tech startups, factoring in the competitive nature of the market and the "ownership" component. The benefits package is comprehensive, with a strong emphasis on employee well-being and work-life balance, which is attractive for senior talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the Infrastructure Management sector, a critical and rapidly evolving area within the broader Technology/SaaS industry. Antimetal is building a platform focused on investigating, resolving, and preventing issues for engineers, aiming to significantly improve their productivity and focus.

Company Size: Antimetal is positioned as a startup, likely in its growth or scaling phase. This implies a dynamic, fast-paced environment where individuals can make a significant impact and have direct access to leadership. For operations professionals, this means opportunities for broad exposure, rapid learning, and the ability to shape processes and systems from early stages.

Founded: While the founding date isn't explicitly provided, the description of building the future of infrastructure management and being a "zero-to-one" entity suggests a relatively young company with ambitious goals. This history influences the company's culture towards innovation, agility, and a strong sense of mission.

Team Structure:

• Operations Team: As the first dedicated visual designer for comms and marketing, this role will likely operate within or closely with the Marketing or Growth team. There might not be a large, established "operations" department in the traditional sense yet, but rather specialized functions within key departments.

• Reporting: The designer will work "directly with our executive suite" and partner with marketing and growth leads. This suggests a direct reporting line to a senior marketing leader or potentially a co-founder, emphasizing high visibility and strategic input.

• Collaboration: Cross-functional collaboration is core, with close partnerships expected with marketing, growth, product design, and engineering teams. The culture encourages "ambitious, caring" individuals who "think in systems" and thrive in "fast-paced iterative" environments.

Methodology:

• Data-Driven Design: While the role is visual, the emphasis on "real business impact" and working with marketing/growth suggests an expectation for data-informed design decisions, even if the primary metrics are qualitative through A/B testing or campaign performance.

• Agile & Iterative: The "fast-paced iterative environment where experimentation is essential" points to agile methodologies being applied to design and marketing efforts.

• Process Building: As the first dedicated designer, a key part of the methodology will involve building and refining design processes, brand systems, and workflows from the ground up.

Company Website: https://antimetal.com/

📝 Enhancement Note: The company's focus on infrastructure management and its startup nature are critical context. Designers must understand the technical audience and be comfortable with the ambiguity and rapid evolution inherent in early-stage tech companies. The emphasis on "building" and "zero-to-one" implies a culture that values initiative, ownership, and a pioneering spirit.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as Senior Visual Designer. It signifies a level of expertise and autonomy where the individual is expected to not only execute but also to define strategy, lead projects, and mentor others (even if informally). The opportunity to be the "first dedicated visual designer for comms and marketing" means this role has the potential to build and shape the future of visual branding and design operations at Antimetal.

Reporting Structure: The designer will report to a senior leader, likely within the marketing or growth function, and will engage directly with executive leadership. This structure offers significant visibility and direct influence on company-wide branding and communication strategies. The cross-functional collaboration with product design ensures alignment with the core product experience.

Operations Impact: The impact of this role is substantial and goes beyond typical design execution. By owning the visual identity and external expression, the designer directly influences brand perception, market positioning, lead generation through marketing assets, and overall company credibility. In a technical B2B space, strong visual design can be a key differentiator, making complex products more approachable and trustworthy. This role is critical to establishing Antimetal's "premium aesthetic" and communicating its value proposition effectively.

Growth Opportunities:

• Strategic Leadership: Opportunity to grow into a Brand Design Lead or Art Director role as the company scales, potentially building out a design team.

• Functional Ownership: Deepen expertise in brand building, marketing design strategy, and working with technical products, becoming a go-to expert in this niche.

• Cross-functional Expertise: Develop stronger skills in collaborating with product, engineering, and marketing teams, gaining a holistic understanding of product development and go-to-market strategies.

• Impactful Contribution: Contribute to establishing a company's visual identity from its early stages, a highly rewarding experience for ambitious designers.

📝 Enhancement Note: The "first dedicated designer" aspect is a significant growth opportunity. It means the individual has the chance to define their role, processes, and impact, which can be more valuable than stepping into an established function. The focus on "building" and "zero-to-one" experience aligns with this growth trajectory.

🌐 Work Environment

Office Type: The role is on-site at Antimetal's "new and spacious office in New York." This suggests a modern, well-equipped workspace designed to foster collaboration and productivity.

Office Location(s): New York, NY. This location offers access to a vibrant talent pool, industry events, and a dynamic business environment. Specific details about accessibility (e.g., proximity to public transport) are not provided but are generally expected in a New York office setting.

Workspace Context:

• Collaborative Environment: The "spacious office" and emphasis on meeting the team suggest a culture that values in-person interaction and teamwork. This is beneficial for brainstorming, feedback sessions, and fostering a strong team dynamic.

• Tools & Technology: The company provides "tools of the trade," indicating they invest in high-quality equipment and software necessary for design work. This likely includes powerful workstations, high-resolution monitors, and access to the latest design software and potentially AI-enhanced tools.

• Team Interaction: Being on-site allows for spontaneous interactions, quick problem-solving with colleagues, and a deeper integration into the company culture and daily rhythms. The role specifically mentions collaborating with product designers, implying a shared or adjacent workspace.

Work Schedule: The role is full-time, with an implied standard 40-hour work week. However, the startup culture and the nature of campaign-driven work might necessitate some flexibility and occasional late nights, for which the company provides "Dinner on late nights."

📝 Enhancement Note: The on-site requirement is a deliberate choice to foster collaboration and company culture. For a designer, especially one building a brand from scratch, the ability to have spontaneous discussions and build rapport with colleagues is invaluable. The "spacious" office suggests an environment that prioritizes comfort and productivity.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Review: Submit resume, portfolio, and a brief note expressing excitement for the role and company.

2. Intro Chat: An initial conversation to discuss career aspirations, learn more about Antimetal's mission, and assess mutual fit.

3. Portfolio & Craft Interviews: This stage likely involves a deeper dive into the candidate's portfolio, discussing specific projects, design process, and rationale. A short, role-specific exercise might be assigned to assess practical skills and problem-solving abilities.

4. Onsite Interviews: An in-person session at the New York office. This will include a series of 1:1 interviews with various team members (likely including leadership, marketing, product, and potentially engineering) to assess cultural fit, collaboration style, and technical acumen. It's also an opportunity for the candidate to share their work and vision more extensively.

5. Decision: The company aims to move "fast."

Portfolio Review Tips:

• Showcase Brand Evolution: Highlight projects where you've built or significantly evolved a brand identity. For Antimetal, focus on how you translated complex B2B offerings into compelling visual systems.

• Demonstrate Web Design Impact: Include case studies of marketing sites and landing pages that not only look good but also achieved specific business goals (e.g., increased conversion rates, improved user engagement). Quantify impact where possible.

• Detail Your Process: For each project, explain your problem-solving approach, research methods, ideation stages, and the rationale behind key design decisions. Use visuals to illustrate your process.

• Highlight Technical Translation: Provide examples of how you've simplified or visually represented technical concepts. This is crucial for Antimetal's product.

• Present Scalability: Show how you've created reusable assets, templates, or style guides that enable efficient and consistent design execution.

• Emphasize Collaboration: If possible, describe how you've worked with cross-functional teams (marketing, product, engineering) and how that collaboration influenced the final outcome.

Challenge Preparation:

• Anticipate a Visual Exercise: Be prepared for a design challenge that tests your ability to create marketing assets, develop a brand concept, or translate a technical feature into visual language.

• Focus on Speed & Quality: The role requires balancing meticulous detail with rapid execution. Your exercise should reflect this ability.

• Articulate Your Strategy: Be ready to explain the strategic thinking behind your design choices, not just the aesthetic execution. Understand Antimetal's mission and target audience.

📝 Enhancement Note: The "Portfolio & Craft Interviews" and "Onsite" stages are where candidates will truly differentiate themselves. The emphasis on a "short exercise specific to the role" means preparation should focus on practical application rather than just theoretical knowledge. The portfolio review is key; candidates should curate it to directly address Antimetal's needs in technical B2B branding and marketing design.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in modern, industry-standard design tools is essential. This will likely include:

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign.
  • Prototyping Tools: Figma, Sketch, or Adobe XD for UI/UX design and prototyping.

• AI Design Tools: Explicitly mentioned as a requirement to "expand your speed and creative range." Candidates should be familiar with leveraging AI for ideation, asset generation, or workflow enhancement.

• Web Design/Development Tools (Preferred):

  • Framer or Webflow: For designing and potentially building marketing pages. This indicates a need for designers who understand web feasibility and can bridge the gap with developers.

Analytics & Reporting:

• While not explicitly listed for the designer, understanding how to interpret basic analytics from marketing sites and campaigns (e.g., conversion rates, engagement metrics) will be beneficial for demonstrating ROI and informing future design decisions. Familiarity with tools like Google Analytics or platform-specific analytics dashboards would be a plus. CRM & Automation:

• Not directly relevant for this design role, but an understanding of how marketing assets are deployed through CRM or marketing automation platforms could be helpful for context.

📝 Enhancement Note: The explicit mention of AI tools and preferred web design tools like Framer/Webflow signifies that Antimetal is looking for a designer who is not only a skilled visual craftsperson but also technologically savvy and forward-thinking. Proficiency in these areas will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Builder Mentality: A core value is identifying as a "builder." This implies a proactive, hands-on approach, a desire to create and establish, and a comfort with ambiguity. For operations, this translates to a willingness to define processes, implement systems, and drive initiatives from conception.

• Speed & Iteration: The company thrives in a "fast-paced iterative environment where experimentation is essential." This means valuing agility, quick learning, and continuous improvement over rigid, slow-moving processes.

• System Thinking: The team values individuals who "think in systems." This is highly relevant to operations, emphasizing the ability to see how different parts of a business or process connect and influence each other.

• Ambition & Care: The culture fosters "ambitious, caring" individuals. This suggests a drive for high achievement coupled with empathy and a supportive team dynamic.

• Humility & Collaboration: The ability to "admit when you're wrong, and enjoy working with others that do too" points to a culture of open communication, constructive feedback, and a focus on collective success over individual ego.

Collaboration Style:

• In-Person & Direct: The emphasis on an on-site office and direct collaboration with executives and cross-functional teams suggests a preference for open, direct communication and frequent interaction.

• Critique-Oriented: The role involves "giving and receiving sharp critique," indicating a culture where constructive feedback is welcomed and used for improvement.

• Process-Driven (Emergent): While not explicitly stated as a formal "process review culture," the need to build scalable templates and guidelines implies a systematic approach to design and brand management. Collaboration will likely involve refining these emergent processes together.

• Knowledge Sharing: Working closely with marketing, growth, and product teams will naturally foster knowledge sharing about product, market, and customer insights.

📝 Enhancement Note: The values of "builder," "system thinking," and "speed/iteration" are highly aligned with operations roles. Candidates who can demonstrate these qualities in their experience and approach will resonate well with Antimetal's culture. The emphasis on admitting mistakes and working collaboratively is crucial for a startup environment where learning and adaptation are constant.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: As the first dedicated visual designer for comms and marketing, a primary challenge will be establishing the visual identity and design function from the ground up, defining processes, and setting initial standards.

• Balancing Speed and Craft: The need to "move fast without breaking the brand" and "balance meticulous detail with rapid execution" is a common startup challenge that requires strong prioritization and efficient workflows.

• Translating Technical Complexity: Effectively communicating a deeply technical product (infrastructure management) into visually compelling and accessible narratives for diverse audiences.

• Defining Visual Strategy: Developing a cohesive and impactful visual strategy that aligns with Antimetal's ambitious goals and premium aesthetic, especially in a competitive B2B market.

• Cross-functional Alignment: Ensuring consistent visual messaging and brand adherence across multiple departments (marketing, growth, product, engineering) requires strong collaboration and communication skills.

Learning & Development Opportunities:

• Brand Stewardship: Opportunity to become the primary custodian of Antimetal's visual brand, shaping its trajectory and impact.

• Strategic Design Leadership: Grow into a leadership role, potentially building and managing a design team, and influencing broader marketing and product strategies.

• Technical Domain Expertise: Develop a deep understanding of the infrastructure management space and how to visually communicate its value to technical audiences.

• Startup Acumen: Gain invaluable experience in scaling a company, building functions from the ground up, and navigating the unique challenges of a fast-growing startup.

• Tool & Technology Advancement: Opportunity to work with and potentially integrate cutting-edge design tools, including AI-powered solutions, and explore modern web design platforms like Framer/Webflow.

📝 Enhancement Note: The challenges presented are significant but also represent key growth opportunities. Candidates who are motivated by building, solving complex problems, and having a direct impact will find this role particularly rewarding. The emphasis on learning and development is tied to the company's growth and the individual's potential to evolve with it.

💡 Interview Preparation

Strategy Questions:

• Brand Vision: "How would you approach defining and evolving Antimetal's visual identity for a technical B2B audience, considering our focus on infrastructure management?" (Prepare to discuss your process for brand system development, understanding target audiences, and setting visual standards.)

• Campaign Design Process: "Describe your process for taking a marketing campaign from initial brief to final visual assets. How do you ensure alignment with marketing goals and maintain brand consistency?" (Be ready to walk through a relevant case study and highlight your collaboration with marketing teams.)

• Technical Translation: "Given Antimetal's complex product, how would you visually represent its core value proposition (investigating, resolving, preventing issues) in a way that is both clear and engaging to engineers?" (Prepare examples of how you've simplified technical concepts visually.)

• Startup Design Role: "What are the unique challenges and opportunities of being the first dedicated visual designer at a startup like Antimetal? How would you approach building this function from the ground up?" (Discuss your experience with "zero-to-one" initiatives and process building.)

Company & Culture Questions:

• "What excites you most about Antimetal's mission and the infrastructure management space?" (Research the company thoroughly and connect your passion to their work.)

• "How do you approach collaboration in a fast-paced, iterative startup environment? Describe a time you worked effectively with product or engineering teams." (Focus on your adaptability, communication skills, and ability to give/receive constructive feedback.)

• "What does 'thinking in systems' mean to you in the context of visual design and brand building?" (Relate this to how you approach creating scalable brand assets and cohesive brand experiences.) Portfolio Presentation Strategy:

• Curate for Relevance: Select projects that best showcase your skills in brand identity, web design, campaign visuals, and translating technical concepts. Prioritize impact and process.

• Tell a Story: For each case study, frame it as a narrative: the problem, your approach, the solution, and the results. Use visuals to support your story.

• Quantify Impact: Where possible, include metrics or data that demonstrate the success of your designs (e.g., improved conversion rates, engagement, positive feedback).

• Highlight Process & Tools: Clearly articulate your design process, the tools you used (including AI and Framer/Webflow if applicable), and your rationale for key decisions.

• Be Prepared for Live Exercise: Practice thinking out loud and sketching/designing under pressure, demonstrating your ability to translate ideas into visuals quickly and strategically.

📝 Enhancement Note: The interview process is designed to assess not just design skills but also strategic thinking, cultural fit, and ability to contribute to a high-performance startup. Candidates should prepare to speak about their processes, strategic rationale, and how they embody Antimetal's core values.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand system evolution, impactful web design, and successful translation of technical concepts into compelling visuals. Focus on case studies that showcase your process and business impact.

• Resume Optimization: Ensure your resume clearly articulates your 5-10 years of experience, highlighting achievements in visual design, brand identity, web design, and any experience building design functions from scratch. Use keywords relevant to the role and industry.

• Prepare Your Narrative: Be ready to articulate your excitement for Antimetal's mission and the infrastructure management space. Practice presenting your portfolio projects, focusing on your strategic thinking, design process, and quantifiable results.

• Research Antimetal: Thoroughly research Antimetal's product, market position, and stated values. Understand their target audience and consider how your design philosophy aligns with their "premium aesthetic" and "builder" culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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