Visual Brand Designer

📍 Job Overview

Job Title: Visual Brand Designer

Company: Sahara Group

Location: Lagos, Lagos State, Nigeria

Job Type: Full time

Category: Marketing & Design Operations

Date Posted: 2026-03-25T15:46:45

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Spearhead the evolution and maintenance of Sahara Group's visual identity system, ensuring a cohesive, modern, and globally appealing brand expression across all touchpoints.

• Execute high-quality creative design and layout for a wide range of corporate collateral, including publications, reports, presentations, and campaign visuals, translating complex information into visually compelling formats.

• Support digital initiatives by translating the Sahara visual language across digital platforms, including website elements, landing pages, and UI components, ensuring brand alignment.

• Design and animate motion graphics for various media, enhancing digital storytelling and brand presence, and providing stylistic support for video editing teams.

• Develop strong visual content for social media platforms and digital campaigns, defining the visual tone for key communication moments and ensuring global style alignment.

📝 Enhancement Note: This role is situated within the broader scope of Marketing & Design Operations, focusing on the strategic application of visual branding to support overarching marketing and communication objectives. The emphasis on evolving established brand systems and ensuring global consistency points to a role that bridges creative execution with strategic brand management.

📈 Primary Responsibilities

• Evolve and maintain Sahara's visual identity system, ensuring a modern, cohesive, and globally appealing brand expression across all business units and regions.

• Develop and enforce design guides, component libraries, and visual standards for consistent application across print, digital, video, and experiential platforms.

• Produce high-quality designs for publications, corporate reports, internal communications, presentations, infographics, and campaign visuals.

• Create clean, structured layouts applying strong visual hierarchy and understanding information flow, adapting complex technical information into simple, visually compelling formats.

• Translate the Sahara visual language across digital platforms, supporting website elements, landing pages, microsites, and intranet visual assets in collaboration with the Digital Web Experience Manager.

• Design and animate motion graphics for intros, transitions, lower thirds, logo stings, brand elements, and video assets to enhance digital storytelling and brand posture.

• Create visually strong content for social platforms and digital campaigns that elevate brand perception, defining the visual tone for major communication moments.

• Review and approve internal and external design outputs to enforce brand consistency and maintain asset libraries, templates, and design repositories for organizational use.

• Provide creative direction to vendors, printers, and production agencies to ensure quality and brand alignment in outsourced materials.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on creative execution. The mention of "evolving and maintaining" suggests a need for both innovation and adherence to existing brand guidelines. The cross-functional collaboration with Digital Web Experience Manager and support for video editing teams indicates a highly integrated role within the marketing and communications ecosystem.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Visual Communication, Digital Design, or a relevant discipline.

Experience: 2–5 years of professional design experience in a corporate, agency, or emerging brand environment.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma.

• Strong grounding in visual hierarchy, typography, color theory, and composition principles.

• Proven experience in brand identity development, logo design, and visual system creation.

• Ability to design effectively for both print and digital platforms, including UI support for web assets.

• Competence in motion design, vector animation, and the creation of animated brand elements.

• Basic understanding of digital formats, rendering, compression, and exporting for multi-channel use.

• Strong creative intuition with the ability to modernize and evolve established brand systems.

• Excellent attention to detail and a commitment to design excellence.

• Ability to manage multiple design requests, prioritize effectively, and deliver on tight timelines.

• Collaborative mindset with strong communication skills and the ability to present design concepts clearly.

Preferred Skills:

• Experience in developing and managing design guides, component libraries, and visual standards.

• Familiarity with user interface (UI) design principles and their application in brand consistency.

• Experience in creating infographics and adapting complex technical information into visual formats.

• Proficiency in video editing support and stylistic overlays for video assets.

• Demonstrated ability to define and execute the visual tone for major communication moments and campaigns.

📝 Enhancement Note: The emphasis on both Adobe Creative Suite and Figma suggests a need for versatility in design tools, covering both traditional graphic design and modern UI/UX workflows. The requirement for a portfolio demonstrating specific deliverables (brand identity, layout, multimedia, motion graphics) is a critical qualification for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong foundation in brand identity development, including logo design and the creation of a cohesive visual system.

• Examples of high-quality layout execution for various corporate collateral such as publications, reports, and presentations, demonstrating visual hierarchy and information flow.

• Demonstrated experience in multimedia design, including motion graphics, vector animation, and animated brand elements for digital storytelling.

• Work samples illustrating the ability to translate a visual language across digital platforms, including website elements and UI components.

Process Documentation:

• Evidence of developing and implementing design guides, component libraries, and visual standards to ensure brand consistency across diverse platforms.

• Examples of adapting complex technical or informational content into simple, visually compelling formats, showcasing clarity and impact.

• Documentation or examples of managing asset libraries, templates, and design repositories for organizational use.

• Processes for reviewing and approving internal and external design outputs to enforce brand governance and quality control.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of design principles and process. Candidates are expected to show not just the final output but also their approach to brand system development, consistency enforcement, and adaptation across various media.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Visual Brand Designer with 2-5 years of experience in Lagos, Nigeria, the estimated annual salary range is between ₦7,000,000 and ₦12,000,000. This estimate considers the company's scale as part of Sahara Group, a major conglomerate, and the specific demands of the role.

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Paid time off, including annual leave, sick leave, and public holidays.

• Opportunities for professional development, including workshops, training sessions, and potential attendance at design conferences.

• Retirement savings plan or pension scheme contributions.

• Access to company-provided tools and resources, including the latest design software and hardware.

• Potential for performance-based bonuses and recognition programs.

Working Hours: Standard full-time work week, typically 40 hours, from Monday to Friday. While the role is on-site, there may be occasional flexibility required for critical project deadlines or international collaboration across different time zones.

📝 Enhancement Note: The salary range is an estimate based on general market data for similar roles in Lagos, Nigeria. Actual compensation will depend on the candidate's specific experience, qualifications, and negotiation. Benefits are standard for a large corporate organization like Sahara Group.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sahara Group operates within the energy sector, with diverse interests spanning oil and gas, power, and renewable energy. This context implies a need for sophisticated, professional branding that can communicate complex offerings and a global presence.

Company Size: Sahara Group is a large, multinational conglomerate, employing thousands of individuals across various business units and geographies. This scale suggests a structured corporate environment with established processes and a significant impact of brand consistency.

Founded: Sahara Group was founded in 1996, signifying a long-standing presence and established reputation in the energy industry. This history suggests a brand that may have evolved over time, requiring a designer adept at both respecting heritage and driving modernization.

Team Structure:

• The Visual Brand Designer likely sits within a central Marketing or Corporate Communications department, potentially part of a larger Brand Management or Creative Services team.

• This team would collaborate closely with various business units, regional offices, and specialized functions like Digital Marketing, Corporate Social Responsibility (CSR), and Investor Relations.

Methodology:

• Data-driven insights are likely used to inform design decisions, ensuring that visuals resonate with target audiences and support business objectives.

• Workflow planning and optimization strategies would be crucial for managing a high volume of design requests across a large organization.

• Automation and efficiency practices may be employed for repetitive design tasks or template creation, allowing more focus on strategic creative work.

Company Website: https://www.sahara-group.com/

📝 Enhancement Note: Sahara Group's industry and size are critical factors. The role requires a designer who can navigate a large corporate structure, understand complex industry nuances, and contribute to a brand that projects stability, innovation, and global reach. The emphasis on "modernizing" the brand suggests a forward-thinking approach within a well-established entity.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer. It requires a solid foundation of 2-5 years of experience, demonstrating the ability to independently execute design tasks, manage projects, and contribute to brand strategy. The role involves evolving established visual systems and ensuring global consistency, indicating a level of responsibility beyond junior execution.

Reporting Structure: The Visual Brand Designer will likely report to a Brand Manager, Creative Director, or Head of Marketing/Communications. This structure allows for mentorship and guidance while providing exposure to higher-level strategic discussions and decision-making processes related to brand management.

Operations Impact: The Visual Brand Designer's work directly impacts Sahara Group's brand perception, market presence, and internal communication effectiveness. Consistent, high-quality visuals are crucial for building trust, attracting talent, engaging stakeholders, and differentiating the company in the competitive energy sector. The designer's role is instrumental in translating the company's mission and values into compelling visual narratives.

Growth Opportunities:

• Specialization: Potential to specialize in areas such as motion graphics, UI/UX design for brand applications, or leading specific brand campaign visual development.

• Leadership: Progression to a Senior Visual Brand Designer, Art Director, or Brand Manager role, involving greater strategic input, team management, and oversight of brand initiatives.

• Skill Development: Opportunities to deepen expertise in emerging design technologies, advanced animation techniques, and cross-cultural design adaptation through workshops, certifications, and project exposure.

• Cross-functional Exposure: Potential to move into broader marketing or communications roles, leveraging design expertise for strategic campaign planning and execution.

📝 Enhancement Note: The growth opportunities suggest a career path within brand management and creative leadership. The ability to adapt and innovate within a large corporate structure will be key to advancing in this role and within Sahara Group.

🌐 Work Environment

Office Type: The role is based at Sahara Group's office in Victoria Island, Lagos, a prominent business district. This implies a professional, corporate office setting designed to facilitate collaboration and productivity.

Office Location(s): Isle Centrum 168B Ozumba Mbadiwe Avenue, Victoria Island, Lagos. This location is a well-established commercial hub, accessible and surrounded by other corporate entities.

Workspace Context:

• The workspace is likely a modern, well-equipped office environment with dedicated design stations featuring high-performance computers and necessary software.

• Collaboration spaces, meeting rooms, and potentially areas for brainstorming sessions would be available to facilitate teamwork with colleagues and stakeholders.

• Access to necessary design tools, software licenses, and potentially digital asset management systems would be provided to support the role's requirements.

Work Schedule: The standard work schedule is Monday to Friday, aligning with typical business hours in Lagos. While the role is on-site, occasional flexibility may be required to meet project deadlines or engage with international teams operating in different time zones, reflecting the global nature of Sahara Group's operations.

📝 Enhancement Note: The on-site requirement in a prime Lagos business district suggests a dynamic and collaborative office culture. Candidates should expect a professional environment where teamwork and direct communication are valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Creative Assessment/Portfolio Review: A deeper dive into your portfolio, focusing on specific projects that demonstrate brand identity development, layout execution, motion graphics, and digital design capabilities. Be prepared to discuss your design process, creative rationale, and how your work aligns with established brand standards.

• Technical Skills Evaluation: Questions or a practical exercise to assess proficiency in Adobe Creative Suite, Figma, and your understanding of design principles like visual hierarchy, typography, and color theory.

• Behavioral & Cultural Fit Interview: Questions designed to understand your creative intuition, attention to detail, ability to manage multiple requests, collaboration style, and curiosity for design trends. This stage also assesses how well you would integrate into Sahara Group's corporate culture.

• Final Interview: Potentially with senior leadership to discuss strategic contributions, overall fit, and career aspirations within the company.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that directly address the requirements: brand identity, layout for corporate collateral, motion graphics, and digital/UI support.

• Showcase Process: For each project, detail your thought process, challenges faced, solutions implemented, and the impact of your design. Use case study format where applicable.

• Highlight Brand Evolution/Consistency: Emphasize projects where you evolved an existing brand or ensured strict visual consistency across multiple platforms.

• Demonstrate Technical Skills: Include examples that clearly showcase your proficiency in Adobe Creative Suite (especially After Effects for motion) and Figma.

• Quantify Impact: If possible, include metrics or outcomes that demonstrate the success of your designs (e.g., increased engagement, improved brand recognition).

Challenge Preparation:

• Be prepared for a potential design challenge that might involve creating a visual asset for a hypothetical Sahara Group campaign or adapting existing brand guidelines to a new context.

• Practice articulating your design decisions clearly and concisely, focusing on how your work supports business objectives and brand strategy.

• Ensure you can explain your workflow for managing multiple design requests and meeting tight deadlines.

📝 Enhancement Note: The interview process emphasizes both creative skill and strategic thinking. A strong portfolio that clearly demonstrates the required technical and creative competencies, along with the ability to articulate the "why" behind your design choices, will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop (image editing, manipulation), Illustrator (vector graphics, logo design), InDesign (layout, publication design), and After Effects (motion graphics, animation).

• Figma: Essential for collaborative design, UI prototyping, and creating component libraries, especially for digital and web assets.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Motion Graphics Software: Beyond After Effects, familiarity with tools like Premiere Pro for video editing support.

• Digital Asset Management (DAM) Systems: Experience with DAM platforms for organizing, storing, and retrieving brand assets.

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira for managing design tasks and workflows.

📝 Enhancement Note: The core technology stack is heavily focused on graphic design and motion graphics software. Mastery of Adobe Creative Suite and Figma is paramount. Understanding how these tools integrate with broader digital marketing and content management systems is a plus.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to producing high-quality, polished, and impactful visual work that upholds and enhances the Sahara Group brand.

• Brand Consistency: A strong dedication to maintaining visual integrity and coherence across all platforms and communications, ensuring a unified brand experience.

• Innovation & Modernization: A proactive approach to evolving the brand's visual identity, embracing new design trends and technologies to keep it relevant and globally appealing.

• Collaboration & Communication: An emphasis on working effectively with cross-functional teams, clearly articulating design concepts, and incorporating feedback constructively.

• Efficiency & Timeliness: A focus on managing workload effectively, prioritizing tasks, and delivering high-quality designs within established timelines.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing teams, digital experience managers, content creators, and potentially business unit representatives to ensure brand alignment across all initiatives.

• Feedback-Driven Development: An open approach to receiving and incorporating feedback from stakeholders, using it to refine designs and ensure they meet project objectives.

• Knowledge Sharing: A willingness to share design best practices, contribute to brand guidelines, and potentially mentor junior designers or provide direction to external vendors.

📝 Enhancement Note: The values and collaboration style highlight a desire for a designer who is not only creatively talented but also a strong team player and brand advocate within a large corporate structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving a Large Corporate Brand: Balancing the need to modernize Sahara Group's visual identity with the preservation of its established heritage and global recognition.

• Managing Diverse Stakeholder Needs: Catering to the distinct visual requirements and expectations of various business units within a large conglomerate.

• Maintaining Global Consistency: Ensuring visual brand integrity across different regions, cultures, and communication channels, which may have varying design standards or preferences.

• Adapting to Rapid Digital Trends: Staying abreast of evolving digital design trends, platform requirements, and animation techniques to keep the brand's visual presence cutting-edge.

Learning & Development Opportunities:

• Advanced Motion Graphics & Animation: Pursue training in advanced techniques for motion design and animation, potentially leading to more complex video content creation.

• UI/UX Specialization: Deepen expertise in user interface design principles and user experience best practices to contribute more significantly to digital platforms.

• Brand Strategy Workshops: Participate in workshops focused on brand strategy, allowing for a more holistic understanding of how visual design contributes to overall brand success.

• Industry Conferences & Certifications: Attend relevant design conferences or pursue certifications in specialized design software or disciplines to enhance skill sets and industry knowledge.

• Cross-Cultural Design Training: Gain insights into designing for diverse global audiences, understanding cultural nuances that impact visual communication.

📝 Enhancement Note: The challenges are inherent to working with a large, established, and global brand. Overcoming them will require strong problem-solving skills, adaptability, and a deep understanding of brand strategy. The growth opportunities are geared towards deepening technical expertise and strategic involvement in brand management.

💡 Interview Preparation

Strategy Questions:

• "How would you approach modernizing Sahara Group's visual identity while respecting its established brand heritage?" (Prepare to discuss your process for balancing tradition with innovation, referencing your portfolio examples.)

• "Describe a time you had to manage conflicting design feedback from multiple stakeholders. How did you resolve it?" (Focus on your communication, negotiation, and decision-making process, highlighting how you prioritized brand consistency and objectives.)

Company & Culture Questions:

• "What do you know about Sahara Group's business and its current brand perception?" (Research their website, recent news, and annual reports. Think about how their visual identity might reflect their industry and values.)

• "How do you stay updated on emerging design trends, and how might you apply them to a corporate brand like Sahara Group?" (Discuss your sources of inspiration and your process for evaluating trend relevance.)

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation with a clear beginning, middle, and end. Start with a brief overview of your approach, dive into specific case studies, and conclude by reiterating your suitability for the role.

• Highlight Key Projects: Focus on projects that directly demonstrate the required skills: brand identity, layout for corporate collateral, motion graphics, and digital/UI support.

• Explain Your "Why": For each project, articulate the brief, your creative process, the challenges you overcame, the tools you used, and the impact or outcome of your work.

• Showcase Technical Proficiency: Be ready to discuss specific techniques used in Adobe Creative Suite and Figma, especially for motion graphics and UI elements.

• Address Brand Governance: Include examples or discuss how you ensure brand consistency and adhere to established guidelines in your work.

📝 Enhancement Note: Preparation should focus on demonstrating a strategic approach to design, a deep understanding of brand principles, and the ability to translate these into tangible visual assets for a corporate environment.

📌 Application Steps

To apply for this Visual Brand Designer position:

• Submit your application through the provided link on the Oracle Cloud portal.

• Curate your portfolio: Select 4-6 of your strongest projects that specifically showcase brand identity development, corporate collateral design, motion graphics, and digital/UI support. Ensure each project highlights your process, challenges, and outcomes.

• Tailor your resume: Emphasize your 2-5 years of relevant design experience, proficiency in Adobe Creative Suite and Figma, and any experience with corporate branding or evolving visual systems. Highlight quantifiable achievements where possible.

• Prepare your presentation: Practice walking through your portfolio, focusing on clear explanations of your creative rationale, technical execution, and how your work aligns with brand consistency and strategic objectives. Be ready to discuss your approach to modernizing a brand.

• Research Sahara Group: Familiarize yourself with Sahara Group's industry, business units, current brand presence, and any recent communications or initiatives. Understand their global reach and the energy sector context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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