UX/UI Manager (Remote)

📍 Job Overview

Job Title: UX/UI Manager (Remote)

Company: Carter's Inc.

Location: Atlanta, Georgia, United States

Job Type: Full-Time

Category: UX/UI Design Management (GTM Focus)

Date Posted: May 23, 2026

Experience Level: 7+ Years UX/UI Design, 2+ Years Management

Remote Status: Fully Remote (Occasional travel to Atlanta offices)

🚀 Role Summary

• Lead and mentor a team of UX/UI Designers to drive innovative digital experiences and execute an enhancement roadmap that attracts, engages, and retains customers.

• Oversee the design of end-to-end customer journeys across discovery, browse, evaluation, and purchase, ensuring cohesive, intuitive, and brand-aligned experiences.

• Champion the consistent adoption and evolution of the design system, fostering a culture of growth, accountability, and creative excellence within the UX team.

• Leverage industry knowledge in user behavior, interaction design, and design systems to maintain a high standard of design quality across the portfolio.

• Collaborate closely with Product Management, Engineering, Marketing, and Brand teams to ensure alignment on priorities and deliverables, advocating for the customer.

📝 Enhancement Note: While the title is "UX/UI Manager," the responsibilities clearly indicate a strong focus on Go-To-Market (GTM) initiatives by emphasizing customer acquisition, engagement, retention, and driving business objectives through digital experiences. This role is pivotal in translating business goals into user-centric digital solutions that directly impact revenue and customer lifetime value.

📈 Primary Responsibilities

• People Leadership & Strategy (60%):

  • Manage, mentor, and develop a team of 3 UX/UI Designers, fostering a culture of growth, accountability, and creative excellence.
  • Partner with the Director of UX Design + Design Systems to define and execute the UX roadmap aligned with organizational growth initiatives and business objectives.
  • Build and maintain strong cross-functional relationships with Product Management, Engineering, Marketing, and Brand teams to ensure alignment on priorities and deliverables.
  • Present design strategy, research findings, and experience recommendations to senior leadership and key stakeholders, effectively advocating on behalf of the customer.
  • Champion the consistent adoption and evolution of the design system across the UX team and cross-functional partners.
  • Establish and refine team processes, workflows, and standards that improve efficiency and enhance overall design quality.

• Experience Design & Execution (40%):

  • Oversee the design of end-to-end customer journeys from discovery through purchase, developing wireframes, user flows, interactive prototypes, and high-fidelity comps.

  • Ensure experiences are cohesive, intuitive, and aligned with both business outcomes and platform capabilities, maintaining brand consistency.

  • Guide and review design work across the team, providing clear, actionable feedback rooted in UX best practices and brand guidelines.

  • Actively contribute to hands-on design work for high-priority or complex initiatives as needed.

  • Collaborate with Product Management to define user stories, acceptance criteria, and product backlogs, ensuring user needs are central.

  • Partner with Engineering to ensure design intent is maintained through development, reviewing front-end implementations for visual and interaction fidelity.

  • Drive the use of user research, usability testing, and analytics to inform design decisions and measure the impact of user experience initiatives.

  • Ensure responsive design principles are applied consistently to deliver seamless experiences across devices and screen sizes.

📝 Enhancement Note: The responsibilities are clearly divided between people management/strategy and hands-on design execution. The "Experience Design & Execution" section highlights the direct impact on GTM by focusing on customer journey optimization and conversion. The emphasis on user research and analytics underscores a data-driven approach to design, crucial for optimizing marketing and sales funnel performance.

🎓 Skills & Qualifications

Education:

Experience:

• 7+ years of experience in UX/UI design, with a strong portfolio demonstrating end-to-end experience design across web and mobile platforms.

• 2+ years of direct people management experience, including coaching, mentoring, and developing designers at varying levels of seniority.

Required Skills:

• Proficiency in Figma as a primary design tool, with extensive experience building and maintaining design system libraries and component documentation.

• Strong understanding of interaction design principles, information architecture, visual design best practices, and web accessibility standards (WCAG).

• Demonstrated ability to present and defend design decisions persuasively to senior leadership and diverse cross-functional stakeholders.

• Proven experience using user research methodologies (e.g., interviews, surveys) and usability testing to inform and validate design decisions.

• Excellent communication, collaboration, and interpersonal skills to work effectively with cross-functional teams in a remote environment.

Preferred Skills:

• Familiarity with design system frameworks such as Chakra UI or Material UI.

• Experience with remote usability testing platforms like UserTesting.com.

• Working knowledge of web analytics tools (e.g., Adobe Analytics) to interpret user behavior data and measure experience outcomes.

• Familiarity with e-commerce platforms such as Salesforce Commerce Cloud (SFCC).

• Basic understanding of front-end technologies (HTML, CSS, JavaScript, React.js) to collaborate effectively with engineering teams and review implementations.

📝 Enhancement Note: The "Must Have" and "Preferred Skills" sections are crucial for candidates to understand the technical and soft skills required. The emphasis on Figma, design systems, user research, and e-commerce experience directly aligns with the needs of a GTM-focused operations role, where driving customer experience to achieve business goals is paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end UX/UI design projects for both web and mobile platforms, demonstrating a full design lifecycle from concept to launch.

• Highlight projects that specifically address customer acquisition, engagement, or conversion optimization within an e-commerce context.

• Include examples of how user research and data analytics informed your design decisions and led to measurable improvements.

• Demonstrate expertise in creating and utilizing design systems, including component libraries and style guides, showcasing consistency and efficiency.

Process Documentation:

• Be prepared to discuss and illustrate your team's established processes for workflow planning, design system implementation, and performance analysis.

• Showcase examples of how you have refined team processes and workflows to improve efficiency and design quality.

• Demonstrate experience in documenting design decisions, user flows, and interaction patterns for clear communication with engineering and product teams.

• Be ready to articulate how your team measures the success and impact of design initiatives, linking them to business objectives.

📝 Enhancement Note: For a UX/UI Manager role with a GTM focus, the portfolio should not just showcase design execution but also strategic thinking, leadership, and the ability to translate design into business results. Demonstrating process maturity and the ability to scale design efforts through systems and methodologies is key.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Generous Paid Time Off (PTO) and Holiday Schedule (implied standard for full-time)

• Comprehensive Health, Dental, and Vision Insurance (standard for full-time)

• Retirement Savings Plan (e.g., 401k) with Company Match (standard for full-time)

• Career Development: Access to internal and external training programs.

• Mentorship Programs: Opportunities to be mentored or to mentor others, fostering professional growth.

• Training And Development Programs: Structured programs designed to enhance skills and career evolution.

• Employee Discount on Carter's Brands (likely available)

Working Hours:

• Standard full-time hours, estimated at 40 hours per week. While the role is remote, an expectation of consistent availability during core business hours for collaboration with teams across different time zones is implied. Occasional travel may require adjustments to the schedule.

📝 Enhancement Note: The provided salary range is specific. The benefits listed are extracted directly from the input, with standard benefits for a full-time role in the US added for completeness, as is common practice for such positions. The enhancement note clarifies the salary estimation methodology.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel Retail (Specializing in baby and young children's clothing)

Company Size: Carter's Inc. is a large enterprise, indicated by its status as the largest North American apparel retailer for young children and its public listing. This implies a structured environment with established processes and a significant market presence.

Founded: Carter's Inc. was founded in 1865, signifying a long-standing history and deep expertise in the retail and apparel sector.

Team Structure:

• The UX/UI team is led by a Director of UX Design + Design Systems, to whom this Manager role reports.

• The UX/UI Manager directly manages a team of 3 UX/UI Designers.

Methodology:

• Data-Driven Design: Emphasis on using user research, usability testing, and analytics (e.g., Adobe Analytics) to inform design decisions and measure outcomes.

• Design System Centric: Championing the consistent adoption and evolution of a design system to ensure brand consistency, efficiency, and scalability across all digital touchpoints.

• Agile Collaboration: Working closely with Product Management and Engineering suggests an agile or iterative development process, focusing on delivering value incrementally.

• Customer-Centricity: A core tenet of the role is advocating for the customer and ensuring their needs are met through intuitive and engaging digital experiences.

Company Website: https://www.carters.com/

📝 Enhancement Note: Understanding Carter's as a long-standing retail giant is crucial. The operations for such a company will be robust, focusing on scalability, brand consistency, and driving significant customer volume. The UX/UI team's role is directly tied to the success of their e-commerce presence, impacting revenue and brand perception.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level management position within the UX/UI discipline. It bridges individual contributor design expertise with people leadership and strategic roadmap execution. The scope involves managing a team and influencing product strategy, making it a critical leadership role within the GTM operations.

Reporting Structure:

• Reports directly to the Director of UX Design + Design Systems.

• Manages a team of 3 UX/UI Designers.

Operations Impact:

• Directly impacts customer acquisition, engagement, and retention through the design of user-friendly and compelling digital experiences.

• Contributes to revenue growth by optimizing the e-commerce customer journey, from discovery to purchase.

• Enhances brand perception and customer loyalty through consistent and high-quality design across all digital platforms.

Growth Opportunities:

• Team Growth: Opportunity to expand and develop the UX/UI team, potentially managing a larger group or specialized functions.

• Strategic Influence: Potential to take on more strategic responsibilities within the broader UX/Design Systems organization, influencing company-wide digital strategy.

• Leadership Development: Access to mentorship programs and training designed to enhance leadership and management capabilities.

• Cross-Functional Expertise: Deepen understanding of e-commerce, retail operations, and product development through close collaboration.

• Advancement: Potential to move into Director-level roles or specialized leadership positions within Carter's digital organization.

📝 Enhancement Note: This analysis focuses on how a UX/UI Manager role contributes to the broader GTM operations and provides a clear path for career progression within a large retail organization. The emphasis is on how this role drives business outcomes and offers opportunities for professional development.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility. However, occasional travel to the Atlanta offices is required, suggesting opportunities for in-person collaboration, team building, and strategic planning sessions.

Office Location(s):

• Primary work location: Remote within the United States.

Workspace Context:

• Remote Collaboration: The environment necessitates strong asynchronous and synchronous communication tools and practices to maintain team cohesion and productivity.

• Technology & Tools: Access to industry-standard design software (Figma), collaboration platforms (e.g., Slack, Teams, Jira), and potentially project management tools.

• Team Interaction: Regular virtual team meetings, design critiques, and cross-functional syncs are expected to foster a collaborative spirit. The occasional in-office visits provide opportunities for deeper, face-to-face interaction.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week).

• Flexibility is inherent in remote work, but availability for meetings and collaborative sessions during core business hours (likely Eastern Time) is essential, especially when working with teams across different locations.

📝 Enhancement Note: The remote nature is a key aspect, and the occasional travel indicates a hybrid-leaning culture for critical touchpoints, which is common in larger organizations. The focus is on how the work environment supports operational efficiency and collaboration for a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or Talent Acquisition will review applications and resumes, looking for alignment with core requirements (experience, management, Figma proficiency).

2. Hiring Manager Interview: A conversation with the Director of UX Design + Design Systems to assess fit, leadership style, strategic thinking, and high-level experience.

3. Portfolio Review & Design Challenge: A dedicated session to present your portfolio, discuss past projects in detail, and potentially complete a design exercise or case study relevant to Carter's e-commerce challenges. This stage assesses your design acumen, problem-solving skills, and ability to articulate design strategy and impact.

4. Cross-Functional Interviews: Meetings with key stakeholders from Product Management, Engineering, and Marketing to evaluate collaboration skills, communication effectiveness, and understanding of cross-functional dynamics.

5. Final Interview: Potentially a discussion with a senior leader or executive to gauge overall fit, strategic alignment, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate leadership, strategic thinking, end-to-end design process, and measurable impact. Prioritize e-commerce or retail examples if possible.

• Tell a Story: For each project, clearly articulate the business problem, your specific role and contributions, the design process followed (including research and iteration), the final solution, and the quantifiable results (e.g., increased conversion rates, improved user satisfaction, reduced bounce rates).

• Highlight Management: Showcase instances where you mentored designers, improved team processes, or championed the design system.

• Figma & Design System Focus: Be ready to discuss your experience with Figma, design system creation/maintenance, and how you drive adoption.

• Conciseness and Clarity: Present your work clearly and concisely, focusing on impact and strategic decision-making.

Challenge Preparation:

• Understand Carter's Business: Research Carter's brands, target audience, current digital presence, and any recent news or strategic initiatives.

• E-commerce UX Trends: Be prepared to discuss current trends in e-commerce UX/UI, mobile-first design, personalization, and conversion rate optimization.

• Design System Application: Consider how you would apply or evolve a design system to address specific Carter's business goals or user pain points.

• Team Management Scenarios: Prepare for questions about managing designers, resolving conflicts, fostering growth, and setting team goals.

📝 Enhancement Note: This section provides actionable advice for candidates, emphasizing the critical elements that hiring managers for this type of role will scrutinize, particularly the blend of design leadership, strategic thinking, and business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UX/UI design, wireframing, prototyping, and design system development. Proficiency is a must.

• Design System Frameworks: Familiarity with Chakra UI or Material UI is preferred, indicating an understanding of component-based design architecture.

• Prototyping Tools: Figma's built-in prototyping capabilities, or potentially integration with tools like InVision or Adobe XD for specific workflows.

Analytics & Reporting:

• Adobe Analytics: Preferred for interpreting user behavior data, measuring the performance of digital experiences, and informing design decisions.

• UserTesting.com (or similar): For conducting remote usability testing and gathering qualitative user feedback.

CRM & Automation:

• Salesforce Commerce Cloud (SFCC): Familiarity is preferred, indicating an understanding of the e-commerce platform environment and its design constraints/opportunities.

• Project Management Tools: Likely usage of tools like Jira, Asana, or Trello for managing design workflows, tasks, and team sprints.

• Collaboration Tools: Slack, Microsoft Teams for daily communication and team coordination.

📝 Enhancement Note: This list is crucial for operations professionals as it details the specific technical landscape. Proficiency in these tools is often a gatekeeper for applications and demonstrates a candidate's readiness to integrate into the existing operational framework.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of families with young children, translating into intuitive and delightful digital experiences.

• Innovation: Encouraging creative solutions and embracing new approaches to digital design and customer engagement.

• Collaboration: Fostering strong partnerships across departments (Product, Engineering, Marketing, Brand) to achieve shared business objectives.

• Accountability & Excellence: Upholding high standards for design quality, team performance, and delivery, with a focus on driving tangible business results.

• Continuous Learning: Promoting an environment where team members are encouraged to learn, grow, and adapt to evolving industry trends and technologies.

Collaboration Style:

• Cross-Functional Integration: Expectation of close collaboration with Product Management for roadmap definition, Engineering for implementation feasibility, and Marketing/Brand for consistent messaging and campaigns.

• Design System Advocacy: A collaborative approach to evolving and promoting the design system, involving feedback loops with various teams.

• Constructive Feedback: A culture where constructive criticism is shared openly and respectfully during design reviews and team discussions to elevate the quality of work.

• Remote-First Mindset: Emphasis on clear, asynchronous communication and proactive engagement to ensure smooth collaboration despite geographical distribution.

📝 Enhancement Note: Understanding the company's values and how they translate into the operational culture is vital for candidate fit. For a UX/UI Manager, aligning with these values ensures effective leadership and team management within the broader organizational context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing competing priorities and feedback from various stakeholders (Product, Marketing, Sales, Leadership) to deliver cohesive design solutions.

• Scaling Design Systems: Ensuring the design system remains robust, scalable, and adopted effectively across a growing product portfolio and multiple teams.

• Remote Team Management: Maintaining team cohesion, engagement, and high performance within a fully remote environment, fostering a strong team culture.

• E-commerce Evolution: Keeping pace with rapidly evolving e-commerce trends, customer expectations, and technological advancements to ensure Carter's digital presence remains competitive.

• Data Interpretation: Translating complex user data and analytics into actionable design improvements that drive measurable business outcomes.

Learning & Development Opportunities:

• Advanced Design Leadership: Opportunities to attend leadership training, workshops, and conferences focused on managing creative teams and driving strategic initiatives.

• E-commerce & Retail Specialization: Deepen expertise in the nuances of e-commerce UX, retail technology stacks, and consumer behavior within the apparel industry.

• Design System Strategy: Develop advanced skills in the architecture, governance, and strategic deployment of enterprise-level design systems.

• Mentorship: Benefit from mentorship from senior leaders within Carter's and potentially external industry experts.

• Cross-Functional Exposure: Gain deeper insights into product management, engineering, and marketing operations through extensive collaboration.

📝 Enhancement Note: Identifying potential challenges and outlining corresponding growth opportunities helps candidates assess the role's demands and potential for professional development, making the job description more attractive and informative.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed and executed a UX roadmap that directly supported key business objectives. What were the challenges, and how did you measure success?" (Focus on strategic thinking, roadmap creation, and impact measurement).

• "How do you foster a culture of creativity and accountability within a remote design team? Provide an example of how you mentored a designer to improve their skills or performance." (Focus on people management, leadership style, and team development).

Company & Culture Questions:

• "What do you know about Carter's brands and our target audience? How would you approach designing for our specific customer base?" (Demonstrate company research and customer empathy).

• "How would you ensure consistent adoption and evolution of our design system across multiple product teams and stakeholders?" (Focus on design system advocacy and cross-functional influence).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically: Introduction (company/project context), Problem Statement, Your Role & Responsibilities, Design Process (Research, Ideation, Iteration), Solution (Key Screens/Prototypes), and Results/Impact (Quantifiable metrics).

• Quantify Everything: For each project, clearly state the business goals and the measurable outcomes achieved. Use numbers, percentages, and data points to demonstrate the ROI of your design work.

• Showcase Leadership: Integrate examples of how you mentored designers, influenced strategy, or improved team processes within your project narratives.

• Figma & Design System Deep Dive: Be prepared to demo specific Figma features, discuss your design system philosophy, and explain how you've built or contributed to design systems.

• Concise Storytelling: Be articulate and concise, focusing on the "why" behind your decisions and the "what" of your impact. Avoid overly technical jargon unless it's directly relevant to the discussion.

📝 Enhancement Note: Providing specific interview question examples and preparation strategies helps candidates immensely. This section guides them on how to tailor their responses to showcase the specific skills and experience Carter's is looking for in a UX/UI Manager with a GTM focus.

📌 Application Steps

To apply for this UX/UI Manager position:

• Submit your application through the provided Workday link: https://carters.wd1.myworkdayjobs.com/CartersCareers/job/Atlanta-GA/UX-UI-Manager--Remote-_JR56221

• Portfolio Customization: Tailor your online portfolio or PDF to highlight at least 2-3 projects that demonstrate your UX/UI management experience, e-commerce design expertise, and measurable impact on customer acquisition, engagement, or conversion. Ensure it clearly showcases your leadership and process optimization skills.

• Resume Optimization: Update your resume to prominently feature keywords related to UX/UI management, Figma, design systems, e-commerce, people leadership, cross-functional collaboration, and driving business results. Quantify your achievements wherever possible.

• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result), focusing on your management style, strategic contributions, and ability to lead design initiatives that impact GTM success. Prepare to present your portfolio confidently and discuss design challenges.

• Company Research: Thoroughly research Carter's Inc., its brands (Carter's, OshKosh B'gosh, Skip*Hop, Little Planet), its target audience, and its current digital presence. Understand their business objectives and how UX/UI design contributes to their overall GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.