UX/UI Designer*in (w/m/d)

📍 Job Overview

Job Title: UX/UI Designer*in (w/m/d)

Company: hl-studios GmbH

Location: Erlangen, Bavaria, Germany

Job Type: Festanstellung (Full-time)

Category: UX/UI Design, Digital Design, Creative Operations

Date Posted: September 1, 2026

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute user-centered UX/UI solutions from wireframing to interactive prototypes for B2B and industrial applications.

• Drive creative strategy and design for digital campaigns, interactive applications, and trade show/showroom experiences.

• Integrate and leverage AI tools within the design workflow for enhanced concept development, moodboarding, and performance analysis.

• Provide expert design consultation and project leadership for client presentations and keynotes, collaborating closely with business management and development partners.

📝 Enhancement Note: This role sits at the intersection of creative design and client-facing project management within an agency setting. The emphasis on AI tools and "Vibecoding" suggests a forward-thinking agency that values innovation in design processes and client communication. The "w/m/d" (weiblich/männlich/divers) designation is standard in German job postings and signifies inclusivity.

📈 Primary Responsibilities

• Independently conceptualize and design UX/UI solutions, progressing from initial wireframes to fully clickable prototypes.

• Develop user-centric concepts for a range of digital touchpoints, including interactive applications, web presences, digital campaigns, and immersive showroom/trade show experiences, primarily within the B2B/industrial sector.

• Provide design leadership and creative direction for high-quality client presentations and keynotes, ensuring aesthetic excellence and strategic messaging.

• Actively utilize and experiment with AI tools (e.g., Midjourney, Adobe Firefly, Attention Insight) for tasks such as AI-assisted moodboarding, design generation, performance analysis, and Vibecoding functional applications.

• Assume full project responsibility for design developments, guiding them from initial ideation through to final implementation, client consultation, and presentation to technically adept B2B clients.

• Foster close collaboration with Business Management, Creative Direction, and development partners to ensure cohesive project execution and strategic alignment.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic client engagement. The specific mention of "Vibecoding" and AI tools indicates a need for candidates who are not only proficient in traditional design but also eager to explore cutting-edge methodologies for creating impactful digital experiences.

🎓 Skills & Qualifications

Education: Bachelor's degree or equivalent vocational training in Design, UX/UI, or Communications.

Experience: 2-4 years of professional experience as a UX/UI Designer, preferably within an agency environment.

Required Skills:

• Proven ability to independently conceptualize and design UX/UI solutions, from wireframing to interactive prototyping.

• Strong aesthetic sense with a deep understanding of interaction design, usability principles, and user-centered design methodologies.

• Proficiency in industry-standard design and prototyping tools, including Adobe Creative Cloud, Figma, and Mobbin.

• Expertise in creating and delivering compelling client presentations using tools like PowerPoint.

• Practical experience with AI tools for design, such as Midjourney, Adobe Firefly, Attention Insight, and Higgsfield.

• Familiarity with Vibecoding approaches and tools like Claude Code and Codex.

• Foundational understanding of web technologies, including HTML and CSS.

• Excellent written and spoken English communication skills.

• A curious and experimental mindset, with a proactive approach to exploring new tools and design trends. Preferred Skills:

• Experience working within a B2B or industrial sector context.

• Basic understanding of Javascript.

• Experience with digital campaign design and immersive showroom/trade show installations.

📝 Enhancement Note: The requirement for AI tool proficiency and "Vibecoding" is a strong indicator of the agency's commitment to innovation and pushing creative boundaries. Candidates should be prepared to demonstrate how they have integrated these emerging technologies into their design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of UX/UI design projects, clearly illustrating the design process from concept to final output.

• Highlight projects involving wireframing, user flow mapping, interactive prototyping, and final visual design.

• Include case studies demonstrating problem-solving skills, user-centric design thinking, and measurable improvements in usability or engagement.

• Present examples of client-facing deliverables, such as presentation decks or interactive prototypes that were successfully presented to stakeholders.

• Demonstrate experience with digital applications, web interfaces, and potentially immersive/interactive installations. Process Documentation:

• For each portfolio piece, clearly articulate the design process followed, including research, ideation, prototyping, testing, and iteration phases.

• Detail the specific tools and methodologies used, with a particular focus on how AI tools and Vibecoding were integrated into the workflow.

• Quantify results where possible, using metrics related to user engagement, conversion rates, usability scores, or client satisfaction.

• Explain the rationale behind key design decisions and how they addressed specific user needs or business objectives.

📝 Enhancement Note: The emphasis on AI tools and Vibecoding suggests that the portfolio should not only demonstrate traditional UX/UI skills but also highlight the candidate's ability to innovate and leverage emerging technologies to create unique and effective design solutions. Demonstrating a clear understanding of the B2B/industrial context will also be beneficial.

💵 Compensation & Benefits

Salary Range: Given the location (Erlangen, Germany), experience level (2-4 years), and the specific skill set including AI tools and agency experience, a competitive annual salary range for a UX/UI Designer is estimated to be between €45,000 and €60,000 gross per year.

Benefits:

• Company pension scheme (betriebliche Altersvorsorge - bAV) with company contributions.

• Access to the "corporate benefits" portal, offering discounts on various products and services.

• Flexible working hours models to support work-life balance.

• Workation opportunities, allowing for remote work from different locations.

• Accessible office space designed for inclusivity.

• On-site canteen providing convenient meal options.

• On-site coffee bar for refreshments and informal networking.

Working Hours: The role is based on a standard 40-hour work week, with flexible working time models available.

📝 Enhancement Note: The salary estimate is based on regional market data for UX/UI Designers in Germany, considering the specified experience level and the additional technical requirements. Benefits are directly listed from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Design, Advertising & Marketing, Technology Integration. hl-studios GmbH operates within the creative industry, focusing on providing innovative communication and design solutions, particularly for industrial and B2B clients. This involves bridging the gap between complex technical products and compelling digital experiences.

Company Size: The provided data does not specify company size, but the context of an agency with multiple specialized roles suggests a medium-sized organization.

Founded: The founding date is not provided, but the focus on contemporary tools like AI and Vibecoding indicates a modern and adaptive agency culture.

Team Structure:

• The design team likely consists of specialized UX/UI designers, potentially art directors, and graphic designers who collaborate closely.

• There's a clear emphasis on cross-functional collaboration with Business Management, Creative Direction, and Development Partners, indicating a project-team-based approach.

• The reporting structure would typically involve reporting to a Creative Director or Head of Design. Methodology:

• Data-Driven Design: Emphasis on user-centric concepts, usability, and performance analysis, likely supported by data from AI tools and user feedback.

• Agile/Iterative Processes: The mention of wireframes to prototypes and iterative development suggests an agile approach to design.

• Innovation & Experimentation: A strong focus on exploring and integrating new technologies like AI and Vibecoding into the design workflow.

Company Website: https://hl-studios-gmbh.jobs.personio.com/job/2776349 (Note: This is a job portal link, the actual company website might need to be searched separately if not directly provided.)

📝 Enhancement Note: The company's focus on "creating lift" and providing "creative momentum" for industrial brands, coupled with the integration of advanced tools like AI, positions them as an innovative agency that tackles complex B2B challenges with creative digital solutions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely a mid-level UX/UI Designer. It involves significant autonomy in concept development and project execution, with the expectation of leading design aspects of client projects.

Reporting Structure: The role involves close collaboration with Business Management and Creative Direction, suggesting direct reporting to a Creative Director or a senior member of the design/management team.

Operations Impact: The UX/UI Designer's impact is direct on client success by creating intuitive, engaging, and aesthetically strong digital experiences that enhance brand perception, drive user interaction, and ultimately contribute to client business objectives within the industrial and B2B sectors. This role is crucial in translating complex industrial concepts into accessible and impactful digital interfaces.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, Vibecoding, or specific B2B industry design challenges.

• Leadership: Progress to a Senior UX/UI Designer role, leading design sprints, mentoring junior designers, and taking on more strategic client advisory roles.

• Creative Direction: Potential to move into Art Direction or Creative Direction roles, overseeing broader creative strategies and team management.

• Skill Expansion: Develop expertise in broader areas of digital strategy, client management, or emerging interactive technologies.

📝 Enhancement Note: The emphasis on AI and Vibecoding presents a unique growth path for designers interested in cutting-edge digital expression. The agency context also offers exposure to diverse B2B industries, fostering broad practical experience.

🌐 Work Environment

Office Type: The company offers a hybrid work model, valuing both in-office collaboration and the flexibility of remote work. The office is described as accessible and equipped with amenities like a canteen and coffee bar.

Office Location(s): The primary office is located at Reutleser Weg 6, 91058 Erlangen, Bavaria, Germany.

Workspace Context:

• Collaborative: The hybrid model and emphasis on teamwork suggest a dynamic workspace where designers interact with business managers, creative directors, and developers.

• Tech-Forward: Expect access to modern design software, AI tools, and potentially VR/AR equipment if used for showroom/trade show concepts.

• Client-Focused: The environment is geared towards servicing demanding B2B clients, requiring a professional and client-centric approach to daily tasks.

Work Schedule: Standard 40-hour work week with flexible working time models, allowing for adaptability around project deadlines and personal needs, while ensuring core business hours are covered for collaboration.

📝 Enhancement Note: The hybrid setup, combined with "workation" possibilities, indicates a modern approach to work-life balance, attractive to professionals who value flexibility alongside collaborative team engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio, followed by a brief introductory call to assess basic fit and interest.

• Design Challenge/Portfolio Review: Candidates will likely present their portfolio, discussing key projects, design process, and specifically how they've utilized or would utilize AI tools and Vibecoding. A practical design exercise or case study related to B2B industrial design might be assigned.

• Team/Culture Fit Interview: Discussions with potential team members and management to assess collaboration style, problem-solving approach, and alignment with the agency's innovative culture.

• Final Interview: Potentially with senior leadership to discuss strategic contributions and long-term fit.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where AI tools were used for moodboarding, concept generation, or design optimization. Explain the impact of these tools on the outcome.

• Demonstrate Vibecoding: If possible, include examples of how you've used Vibecoding principles or tools to enhance the emotional or experiential aspect of a design.

• B2B/Industrial Focus: If you have relevant experience, emphasize projects within these sectors. If not, articulate how your general UX/UI skills can be applied to complex industrial products and B2B communication challenges.

• Process Clarity: Detail your design thinking process for each project, including problem definition, user research, ideation, prototyping, and testing.

• Presentation Skills: Be prepared to articulate your design decisions clearly, concisely, and persuasively, demonstrating your ability to communicate with technical and non-technical stakeholders.

Challenge Preparation:

• Research hl-studios GmbH's client portfolio and recent projects to understand their style and target industries.

• Familiarize yourself with emerging AI design tools and Vibecoding concepts. Be ready to discuss their potential applications and limitations.

• Prepare to discuss how you would approach designing for a hypothetical B2B industrial product or service, considering user needs, business goals, and technological constraints.

• Practice articulating your design process and decision-making rationale under pressure.

📝 Enhancement Note: The emphasis on AI and Vibecoding means candidates should proactively prepare to discuss these specific technologies. A portfolio that demonstrates experimentation and innovation in these areas will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Adobe Creative Cloud (e.g., Photoshop, Illustrator, XD), Figma, Mobbin.

• Presentation: PowerPoint.

• AI Design Tools: Midjourney, Adobe Firefly, Attention Insight, Higgsfield (or similar generative AI and analysis tools).

• Vibecoding Tools: Claude Code, Codex (or similar AI coding assistants for design expression).

Analytics & Reporting:

• Tools for performance analysis of digital applications (specifics not mentioned, but likely integrated within broader platforms or custom solutions). CRM & Automation:

• While not directly a UX/UI tool, familiarity with how CRM systems and marketing automation platforms influence user journeys and data collection would be beneficial for understanding the broader digital ecosystem.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is foundational. The key differentiator for this role will be demonstrated experience and enthusiasm for integrating AI tools and Vibecoding into the design workflow, suggesting a need for continuous learning and experimentation with new technologies.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A commitment to pushing creative boundaries and exploring new technologies like AI and Vibecoding to deliver unique solutions.

• User-Centricity: A dedication to understanding and addressing user needs through thoughtful and intuitive design.

• Excellence & Quality: A focus on delivering high-quality, aesthetically pleasing, and effective design solutions for demanding B2B clients.

• Collaboration & Teamwork: A strong emphasis on working effectively with colleagues across different departments (Business Management, Creative Direction, Development) and with clients.

• Curiosity & Learning: An encouragement to stay abreast of design trends, experiment with new tools, and continuously develop skills.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with business strategists and developers to ensure design solutions are both creatively sound and technically feasible, meeting business objectives.

• Iterative Feedback: A culture that likely embraces iterative design processes, with regular feedback loops from colleagues and clients to refine concepts.

• Knowledge Sharing: Openness to sharing insights on new tools, techniques, and design trends, particularly those related to AI and innovative digital experiences.

📝 Enhancement Note: The agency's culture appears to be dynamic, forward-thinking, and client-focused, with a strong emphasis on embracing new technologies and fostering a collaborative environment for creative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Integrating AI Effectively: Navigating the rapidly evolving landscape of AI design tools and finding practical, impactful ways to integrate them into client projects without compromising quality or originality.

• B2B/Industrial Complexity: Translating complex technical concepts and industrial processes into user-friendly and engaging digital experiences for a discerning B2B audience.

• Balancing Innovation and Client Needs: Striking the right balance between experimenting with cutting-edge techniques like Vibecoding and delivering on specific client requirements and brand guidelines.

• Hybrid Work Dynamics: Effectively collaborating and maintaining team cohesion in a hybrid work environment, ensuring seamless communication and project continuity.

Learning & Development Opportunities:

• AI & Emerging Tech: Opportunities to lead research and implementation of new AI design tools and Vibecoding techniques, potentially becoming an internal expert.

• Industry Specialization: Gaining deep knowledge in designing for specific industrial sectors through diverse client projects.

• Client Advisory: Developing strong client-facing skills, evolving from a design executor to a strategic design advisor.

• Mentorship: Potential to mentor junior designers and contribute to the agency's overall design talent development.

📝 Enhancement Note: This role offers a unique opportunity to be at the forefront of design innovation, particularly in the application of AI and emergent technologies within the B2B space. The challenges are framed as opportunities for significant professional growth and specialization.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you've used AI tools in your design process. What was the outcome, and what did you learn?"

• "How would you approach designing a user interface for a complex piece of industrial machinery, considering both expert operators and less experienced users?"

• "What are your thoughts on 'Vibecoding,' and how might you use it to enhance a brand's digital presence for a B2B client?"

• "Walk us through your process for creating a clickable prototype from initial wireframes, including any user testing or iteration steps." Company & Culture Questions:

• "What attracts you to hl-studios GmbH and our work with industrial/B2B clients?"

• "How do you stay updated on the latest design trends and emerging technologies like AI?"

• "Describe a challenging client feedback situation and how you handled it."

• "How do you approach collaboration within a hybrid team environment?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by impact, clearly labeling each piece with the client, your role, and the challenges addressed.

• Narrative: For each key project, tell a story: the problem, your approach (emphasizing AI/Vibecoding if applicable), the solutions, and the results. Use visuals effectively to support your narrative.

• Process Focus: Be prepared to deep-dive into your design process, explaining the rationale behind your choices, especially regarding user research, wireframing, prototyping, and the integration of new tools.

• AI/Vibecoding Showcase: Dedicate specific attention to any projects demonstrating your use of AI tools or Vibecoding. Explain the technical aspects and the creative benefits.

• Conciseness: Be mindful of time. Prepare a concise overview and be ready to elaborate on specific projects as requested.

📝 Enhancement Note: Candidates should be prepared to demonstrate not just their design skills but also their forward-thinking approach to technology and their ability to apply these to practical, client-driven challenges in the B2B industrial sector.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on the hl-studios GmbH job portal.

• Tailor Your Resume: Highlight your experience with UX/UI design, wireframing, prototyping, and specifically mention your proficiency with tools like Figma, Adobe Creative Cloud, and any AI design or Vibecoding tools you've used. Quantify achievements where possible.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills in user-centered design, interaction design, and visual aesthetics. Ensure you have clear case studies that detail your process, particularly highlighting any use of AI tools and their impact.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on storytelling and clearly articulating your design process, decision-making, and the outcomes of your projects. Be ready to discuss your experience with AI tools and Vibecoding.

• Research the Company: Familiarize yourself with hl-studios GmbH's client work, their industry focus (B2B/Industrial), and their stated values regarding innovation and technology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.