UX/UI Designer Sr

📍 Job Overview

Job Title: UX/UI Designer Sr

Company: VML

Location: Mexico City, Mexico City, Mexico

Job Type: Full-Time

Category: Creative & Design Operations / Digital Product Design

Date Posted: April 23, 2026

Experience Level: Senior (5+ years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end design lifecycle for digital products, web platforms, and mobile applications, encompassing user research, wireframing, prototyping, and final delivery.

• Drive user research initiatives using both qualitative and quantitative methodologies, including user interviews, usability testing, behavioral analysis, and card sorting to inform design decisions.

• Develop comprehensive design documentation, including user personas, customer journeys, user flows, wireframes, interactive prototypes, and detailed design specifications.

• Craft high-fidelity user interfaces that balance aesthetic appeal with optimal functionality and adherence to universal accessibility standards (WCAG).

• Establish and maintain robust design systems, component libraries, and style guides to ensure visual consistency and design efficiency across all digital touchpoints.

• Facilitate collaborative design workshops and Design Thinking sessions with cross-functional stakeholders and multidisciplinary teams.

• Collaborate closely with front-end developers to ensure faithful implementation of designs and technical feasibility.

• Mentor and guide junior designers, sharing best practices, methodologies, and elevating the overall quality of the design team's output.

• Present design proposals and research findings to senior stakeholders, effectively defending design decisions with data and UX principles.

• Define and monitor key user experience metrics, identifying opportunities for continuous optimization and iterative improvements.

• Ensure designs comply with Canadian market regulations, accessibility standards, and brand guidelines.

• Stay abreast of emerging trends in UX/UI, industry best practices, and evolving digital consumer behavior.

📝 Enhancement Note: This role is positioned as a Senior UX/UI Designer, indicating a need for leadership in design strategy, execution, and mentorship. The emphasis on end-to-end product design, research methodologies, design systems, and stakeholder presentation suggests a strategic role within the product development lifecycle, closely aligned with GTM and product operations. The requirement for advanced English and familiarity with Canadian market regulations hints at potential international project involvement.

📈 Primary Responsibilities

• Spearhead the complete design process for digital products, from initial user research and concept development through to the final delivery of polished interfaces and user experiences.

• Conduct in-depth user research, employing a range of qualitative and quantitative techniques such as user interviews, usability testing, behavioral analytics, and card sorting to gather critical insights.

• Develop essential UX artifacts, including detailed user personas, comprehensive customer journey maps, intuitive user flows, functional wireframes, interactive prototypes, and precise design specifications.

• Design visually appealing and highly functional user interfaces that adhere to universal design principles and WCAG accessibility standards, ensuring an inclusive user experience.

• Create, implement, and manage scalable design systems, component libraries, and style guides to maintain visual consistency and streamline the design workflow.

• Lead and facilitate co-design workshops and Design Thinking sessions with diverse stakeholder groups and cross-functional teams to foster innovation and alignment.

• Act as a key liaison between design and front-end development teams, ensuring designs are accurately translated into functional products and addressing technical constraints proactively.

• Provide mentorship and guidance to junior UX/UI designers, fostering a culture of continuous learning and skill development within the team.

• Articulate and present design strategies, research findings, and proposed solutions to senior leadership and key stakeholders, backing recommendations with robust data and UX rationale.

• Define, track, and analyze key UX performance metrics to identify areas for improvement and drive ongoing optimization of digital products.

• Ensure all design outputs comply with relevant market regulations (specifically Canadian), accessibility guidelines, and VML's established brand identity.

• Proactively research and integrate the latest trends in UX/UI design, emerging technologies, and shifts in digital consumer behavior into design practices.

📝 Enhancement Note: The responsibilities highlight a senior-level individual contributor with significant autonomy and influence over product design. The emphasis on "leading," "driving," and "mentoring" points to a role that requires not just execution but also strategic input and team development. The inclusion of specific research methodologies and design system management indicates a need for deep expertise in UX/UI best practices and operational efficiency within the design process.

🎓 Skills & Qualifications

Education: Bachelor's degree in Interaction Design, UX Design, Digital Design, Graphic Design, or a closely related field.

Experience: Minimum of 5 years of professional experience in UX/UI design, with a proven track record of end-to-end product design leadership.

Required Skills:

• Advanced proficiency in UX/UI design principles and methodologies.

• Expert-level command of design and prototyping tools, including Figma and the Adobe Creative Suite (Photoshop, Illustrator, XD).

• Demonstrated experience in conducting user research using qualitative and quantitative methods.

• Ability to create detailed user personas, customer journeys, user flows, wireframes, and high-fidelity prototypes.

• Strong understanding of design systems, component libraries, and style guide development.

• Experience with accessibility standards, specifically WCAG.

• Excellent communication, presentation, and stakeholder management skills.

Preferred Skills:

• Experience with advanced prototyping tools such as Principle, ProtoPie, or Framer.

• Familiarity with web analytics tools like Google Analytics and behavioral analytics platforms such as Mixpanel.

• Experience with agile project management tools like Jira and Confluence.

• Knowledge of Canadian market regulations relevant to digital products.

• Experience mentoring junior designers or leading design initiatives.

📝 Enhancement Note: The requirement for "Advanced English" is critical for this role, suggesting significant interaction with international teams or clients. The specific mention of both advanced prototyping tools and analytics platforms indicates a need for a designer who can not only create visually compelling interfaces but also understand user behavior and optimize for performance. The inclusion of Jira and Confluence points to a need for seamless integration into agile development workflows, a common operational requirement in tech and creative agencies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 3-5 end-to-end digital product design case studies, demonstrating a full project lifecycle from research to launch.

• For each case study, clearly outline the problem, your role and responsibilities, the design process followed, key decisions made, and measurable outcomes.

• Include examples of user research findings, wireframes, user flows, interactive prototypes, and high-fidelity UI designs.

• Highlight contributions to or creation of design systems, component libraries, or style guides.

Process Documentation:

• Provide evidence of your ability to document design processes, including user research methodologies, design decision rationales, and usability testing reports.

• Illustrate how you have used design documentation to ensure consistency and scalability.

• Showcase how you have collaborated with development teams, including any handoff processes or shared documentation practices.

• Include examples of how you have defined and tracked user experience metrics for continuous improvement.

📝 Enhancement Note: A strong portfolio is paramount for this role. Applicants should prepare to walk through their case studies in detail, explaining their strategic thinking, problem-solving approach, and how they leveraged data and user feedback. The emphasis on design systems and WCAG compliance suggests that portfolios should highlight these aspects prominently, demonstrating a mature understanding of scalable and accessible design practices.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX/UI Designers in Mexico City with 5+ years of experience and advanced English proficiency, the estimated annual salary range is MXN $600,000 - $900,000. This estimate considers the competitive nature of the role, the hybrid work model, and the provision of work tools.

Benefits:

• Hybrid Work Model: Offers flexibility with an average of four days per week in the office, balancing collaboration with personal work preferences.

• Work Tools Provided: Essential tools for design and communication (laptop, software licenses) will be supplied.

• Competitive Remuneration: A strong salary package reflecting the senior level and required expertise.

• Flexible Schedule: Options for flexible working hours to accommodate individual needs and optimize productivity.

• Short Fridays: Enjoy extended weekends with shorter working hours on Fridays.

• Development and Growth Plans: Opportunities for continuous learning, skill enhancement, and career advancement within VML.

• Diverse and Inclusive Work Environment: A commitment to fostering a respectful and equitable workplace culture.

Working Hours: The standard workweek is likely 40 hours, with provided flexibility and the benefit of shorter Fridays.

📝 Enhancement Note: The salary range is estimated based on market data for senior design roles in Mexico City, factoring in the advanced English requirement and the hybrid work model. The benefits listed are directly from the job description and are presented to highlight the value proposition for operations and design professionals seeking a balanced work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, Digital Transformation, Experience Design. VML operates at the intersection of creativity, technology, and business strategy, working with global brands to drive growth through connected experiences. This environment demands agility, innovation, and a deep understanding of consumer behavior across digital and physical touchpoints.

Company Size: VML is a large global agency, part of WPP, with over 26,000 employees worldwide. This scale offers significant resources, diverse client opportunities, and a broad network for professional development, but may also mean navigating larger organizational structures and processes.

Founded: VML was formed through the merger of Wunderman Thompson and VMLY&R. This heritage brings together extensive experience in digital transformation, advertising, and brand strategy, creating a comprehensive service offering.

Team Structure:

• The UX/UI team is likely part of a larger Experience Design or Product Design department within VML.

• Designers collaborate closely with strategists, content creators, developers, project managers, and account teams.

• The Senior UX/UI Designer will report into a Design Lead, Director, or Head of Experience, and will mentor junior designers.

Methodology:

• VML emphasizes a human-first, data-driven approach to design, integrating research, strategy, creative execution, and performance measurement.

• Agile methodologies are likely employed for project management and development, requiring designers to be adaptable and iterative.

• Design Thinking principles are utilized in workshops to foster innovation and collaborative problem-solving.

• A strong focus on creating connected brand and customer experiences across multiple channels.

Company Website: https://www.vml.com/

📝 Enhancement Note: VML's positioning as a "leading creative company" blending brand experience, customer experience, and commerce indicates a sophisticated operational environment where design is integral to business outcomes. The hybrid approach and emphasis on collaboration suggest a culture that values both individual contribution and team synergy. The global nature of VML means that operations professionals should expect diverse projects and potentially cross-cultural team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, focused on leading complex UX/UI design projects. It requires a high degree of autonomy, strategic input, and the ability to mentor others. Success in this role can lead to opportunities in Design Leadership, Principal Designer roles, or specialized areas within Experience Design.

Reporting Structure: The Senior UX/UI Designer will likely report to a Design Manager, Director of Experience Design, or a similar leadership position within the agency's creative or product development structure. They will also be expected to mentor junior designers, influencing their development.

Operations Impact: The role has a direct impact on the success of digital products and client initiatives by ensuring intuitive, engaging, and effective user experiences. This directly influences user adoption, customer satisfaction, conversion rates, and ultimately, client business growth. Strong UX/UI design contributes to brand perception, operational efficiency through reduced support needs, and competitive advantage.

Growth Opportunities:

• Design Leadership: Progression to Lead UX/UI Designer, Art Director, or Head of Experience roles, managing teams and strategic design direction.

• Specialization: Deepen expertise in specific areas such as UX Research, Interaction Design, Design Systems, or Accessibility Consulting.

• Cross-functional Mobility: Opportunities to move into Product Management, Experience Strategy, or even client-facing roles that leverage design expertise.

• Continuous Learning: Access to VML's development programs, industry conferences, and workshops to stay current with design trends and technologies.

📝 Enhancement Note: For operations professionals, understanding the growth trajectory is key. This Senior role is a strong stepping stone. The emphasis on mentorship suggests that developing leadership and coaching skills is part of the growth path. The impact on client business growth ties directly into revenue operations and GTM objectives, making this role crucial for business success.

🌐 Work Environment

Office Type: VML operates a hybrid work model, meaning employees are expected to be in the office for an average of four days per week. This setup is designed to foster creativity, collaboration, and connection among teams.

Office Location(s): The primary location for this role is Mexico City, Mexico. While the exact office address isn't specified, it's implied to be a modern workspace designed to support collaborative activities.

Workspace Context:

• Collaborative Environment: The office is structured to encourage teamwork, brainstorming, and in-person interaction, essential for creative agencies.

• Tools & Technology: Employees will have access to necessary design software, hardware (provided work tools), and communication platforms to facilitate both in-office and remote work.

• Team Interaction: Expect frequent opportunities to engage with designers, developers, strategists, and other cross-functional team members, both formally in meetings and informally.

Work Schedule: A flexible schedule is offered, allowing employees to manage their working hours effectively. Combined with the hybrid model and short Fridays, this indicates a focus on work-life balance and employee well-being, while still maintaining operational efficiency and client delivery standards.

📝 Enhancement Note: The hybrid model with an average of four days in the office is a key differentiator. Operations candidates should consider how this impacts their daily routine, commute, and ability to engage in spontaneous collaboration. The flexibility and shorter Fridays are significant perks that contribute to a positive work environment and can aid in maintaining high productivity and team morale.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and experience.

• Hiring Manager Interview: Discussion about your experience, skills, and how you align with the role and VML's culture. This is often where initial portfolio review occurs.

• Design Challenge/Case Study Presentation: You may be asked to present one or more of your portfolio case studies in detail, explaining your process, rationale, and outcomes. Alternatively, a practical design exercise might be assigned.

• Team/Stakeholder Interviews: Meetings with potential colleagues (designers, developers, product managers) and senior stakeholders to assess collaboration style, technical proficiency, and strategic thinking.

• Final Interview: Typically with a senior leader to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant case studies that showcase end-to-end product design, research, and system thinking.

• Tell a Story: For each case study, clearly define the problem, your specific contributions, the methodologies used, key challenges, design decisions, and quantifiable results or learnings.

• Highlight Process: Emphasize your thought process, how you approached problem-solving, and how you integrated user feedback and data.

• Showcase Systems & Accessibility: If applicable, dedicate sections to your experience with design systems and adherence to WCAG standards.

• Be Ready for Deep Dives: Prepare to discuss every aspect of your portfolio, including your rationale for specific design choices and any trade-offs made.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly analyze the requirements, target audience, and business objectives.

• Structure Your Approach: Outline your process before diving into execution—define research steps, key deliverables, and how you'll present your solution.

• Focus on Impact: Demonstrate how your proposed solution addresses the core problem and delivers value.

• Time Management: Be mindful of any time constraints and prioritize key elements of your solution.

• Articulate Your Rationale: Be prepared to explain your design decisions clearly and concisely, as if presenting to stakeholders.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, collaborative ability, and cultural fit. The portfolio is central, so candidates must be prepared to articulate their process and impact. Operations candidates should also consider how their experience aligns with VML's broader goals of driving growth and creating connected experiences.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI design, prototyping, and collaboration. Expect advanced usage for complex interfaces and design systems.

• Adobe Creative Suite: Essential for asset creation, image manipulation, and graphic design tasks (Photoshop, Illustrator, XD).

• Advanced Prototyping Tools (Preferred): Principle, ProtoPie, Framer. Proficiency here indicates a deeper capability in creating interactive and complex user flows.

Analytics & Reporting:

• Google Analytics: For understanding website traffic, user behavior, and conversion tracking.

• Mixpanel (or similar behavioral analytics): For in-depth analysis of user interactions within digital products, event tracking, and funnel analysis.

CRM & Automation:

• While not explicitly listed for this role, understanding how UX/UI design impacts CRM systems (e.g., lead gen forms, customer portals) and marketing automation workflows can be beneficial. Collaboration with teams managing these systems is likely.

• Jira & Confluence: For agile project management, task tracking, documentation, and team collaboration.

📝 Enhancement Note: The technology stack emphasizes modern digital product development tools. Proficiency in Figma and the Adobe suite is non-negotiable. Experience with advanced prototyping and analytics tools will significantly differentiate candidates. Understanding how UX/UI integrates with broader operational tools like Jira and CRM systems demonstrates a holistic approach to digital product management.

👥 Team Culture & Values

Operations Values:

• Human-First Design: A core principle at VML, emphasizing empathy and understanding user needs to create meaningful experiences.

• Data-Driven Decisions: Leveraging research and analytics to inform design choices and measure impact, ensuring objectivity.

• Collaboration & Connection: Valuing teamwork, open communication, and collective problem-solving to achieve shared goals.

• Innovation & Agility: Encouraging creative thinking, embracing new technologies, and adapting quickly to evolving client needs and market trends.

• Excellence & Craftsmanship: A commitment to high-quality design, attention to detail, and delivering impactful, polished work.

Collaboration Style:

• Cross-functional Integration: Designers work closely with strategists, developers, content creators, and account managers, fostering a holistic approach to project delivery.

• Open Feedback Culture: Encouraging constructive feedback loops within the design team and with other departments to continuously improve designs and processes.

• Knowledge Sharing: Actively participating in team discussions, sharing insights from research, and mentoring junior colleagues to elevate collective expertise.

📝 Enhancement Note: VML's values point to a dynamic and collaborative work environment. Operations professionals will thrive here if they are comfortable with data-informed decision-making, enjoy working in diverse teams, and are motivated by creating impactful user experiences. The emphasis on continuous improvement and agility is crucial for staying competitive in the agency world.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing diverse expectations from clients, internal teams, and end-users, often requiring strong negotiation and communication skills.

• Rapidly Evolving Technology: Staying current with new design tools, platforms, and user behavior trends in a fast-paced digital landscape.

• Global Project Complexity: Working on projects for international markets may involve navigating different cultural nuances, regulations, and user preferences.

• Integration with Development: Ensuring seamless handoff and ongoing collaboration with development teams to maintain design integrity while respecting technical constraints.

Learning & Development Opportunities:

• Skill Advancement: Access to VML's internal training programs, workshops, and online learning resources focused on advanced UX/UI techniques, emerging technologies, and design leadership.

• Industry Exposure: Opportunities to attend leading industry conferences, participate in design competitions, and gain exposure to best practices from a global network.

• Mentorship: Formal and informal mentorship opportunities with senior designers and leaders, fostering career growth and skill development.

• Cross-Disciplinary Learning: Exposure to other agency disciplines like strategy, creative, and technology, broadening your understanding of the full marketing and product lifecycle.

📝 Enhancement Note: The challenges presented are typical for senior roles in a global agency. Successfully navigating these requires strong problem-solving skills and adaptability. The growth opportunities are robust, offering clear pathways for skill enhancement and career progression, which are critical considerations for operations professionals seeking long-term career development.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex digital product you designed from concept to launch. What was your process, what challenges did you face, and what were the key outcomes?" (Focus on end-to-end ownership, problem-solving, and measurable impact.)

• "How do you approach user research for a new product or feature? Can you walk us through an example where research significantly influenced your design decisions?" (Demonstrate understanding of qualitative/quantitative methods and data-driven design.)

Company & Culture Questions:

• "What interests you about VML and this specific role? How does your approach to UX/UI align with our agency's values?" (Research VML's work, values, and recent news; connect your experience to their mission.)

• "How do you collaborate with developers and product managers? Can you provide an example of a successful cross-functional partnership?" (Showcase your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction (Project Goal/Problem), Your Role, Process (Research, Ideation, Design, Testing), Key Decisions & Rationale, Outcomes/Results, Key Learnings.

• Conciseness: Be articulate and focused. Avoid getting bogged down in minor details; highlight the most critical aspects of your work.

• Visuals: Use high-quality visuals of your designs, prototypes, and research artifacts. Ensure they are clear and easy to understand.

• Storytelling: Frame your case studies as compelling narratives that showcase your problem-solving abilities and impact.

• Q&A Readiness: Anticipate questions about your design choices, challenges, and how you would approach similar problems in the future.

📝 Enhancement Note: Preparation is key for this role. Candidates should not only have a strong portfolio but also be able to articulate their design philosophy, process, and the business impact of their work. Practicing presentations and anticipating questions related to cross-functional collaboration and data-driven design will be crucial for success.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through VML's official careers portal via the provided link.

• Customize Your Resume: Tailor your resume to highlight your 5+ years of experience, specific UX/UI skills, proficiency in Figma and Adobe Creative Suite, advanced English, and any experience with design systems or WCAG compliance. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is polished, showcases 3-5 strong end-to-end case studies, and clearly articulates your process, contributions, and impact. Make sure it's easily accessible (e.g., via a link).

• Practice Your Presentation: Rehearse presenting your portfolio case studies, focusing on clear articulation of your process, design rationale, and user impact. Be ready to answer detailed questions.

• Research VML: Familiarize yourself with VML's work, clients, company culture, and recent achievements. Prepare to discuss why you are a good fit for their environment and how you can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.