UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: WeDev Technologies

Location: Holon, Israel

Job Type: Full-Time

Category: UX/UI Design

Date Posted: 2026-06-15

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and deliver end-to-end digital experiences for complex web-based software solutions.

• Create intuitive, visually compelling, and high-performing user interfaces for Shopify eCommerce stores, websites, and custom web applications.

• Collaborate closely with clients, project managers, and development teams to translate business requirements into user-centric designs.

• Leverage expert proficiency in Figma and Design Systems to build scalable and maintainable design solutions.

• Utilize AI tools to enhance design workflows, productivity, and innovative problem-solving.

📝 Enhancement Note: The role specifically calls for designing for both Shopify eCommerce platforms and complex custom web applications, indicating a need for versatility in handling diverse project scopes and client needs within a software development agency context. The emphasis on AI tools suggests a forward-thinking design team embracing technological advancements.

📈 Primary Responsibilities

• Conceptualize and design user-centric digital experiences across various platforms, including Shopify eCommerce, websites, and custom web applications.

• Develop comprehensive wireframes, user flows, interactive prototypes, and high-fidelity mockups to effectively communicate design concepts and user journeys.

• Maintain and evolve Design Systems to ensure consistency, scalability, and efficiency across all projects and product offerings.

• Conduct user research, usability testing, and gather feedback to inform design decisions and iteratively improve user experiences.

• Collaborate effectively with cross-functional teams, including product managers, developers, and stakeholders, to ensure seamless integration of designs into development.

• Translate complex business requirements and technical constraints into elegant, intuitive, and visually appealing design solutions.

• Apply strong understanding of responsive design principles and best practices to create adaptable interfaces for various devices and screen sizes.

• Ensure pixel-perfect execution of designs with meticulous attention to detail and adherence to brand guidelines.

• Present design concepts, rationale, and solutions clearly and persuasively to clients and internal teams.

• Stay abreast of industry trends, emerging technologies, and best practices in UX/UI design, particularly within eCommerce and custom software development.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX thinking and detailed UI execution, emphasizing the end-to-end design process. The inclusion of "complex web applications" alongside Shopify indicates a need for robust problem-solving skills beyond typical e-commerce design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience, is highly beneficial.

Experience: Minimum of 3 years of professional experience in UX/UI design, with a proven track record of delivering successful digital products and experiences.

Required Skills:

• 3+ years of hands-on experience in UX/UI design, with a focus on digital products and web applications.

• Strong portfolio showcasing a deep understanding of UX thinking, user-centered design principles, and high-quality visual design execution.

• Expert proficiency in Figma for interface design, prototyping, and collaboration.

• Demonstrated experience in creating and maintaining Design Systems, ensuring consistency and scalability.

• Skilled in developing detailed Wireframes, User Flows, and interactive Prototypes.

• Solid understanding of responsive design principles and best practices for multi-device experiences.

• Ability to design pixel-perfect interfaces with exceptional attention to detail and visual aesthetics.

• Proven experience collaborating effectively with developers, project managers, and cross-functional teams.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design rationale.

• Strong problem-solving abilities and a proactive approach to identifying and addressing design challenges.

• Experience using AI tools to enhance design workflows, generate ideas, and improve productivity.

• Independent, self-motivated, and eager to learn, adapt, and grow within a dynamic agency environment. Preferred Skills:

• Specific experience designing and optimizing Shopify stores and complex eCommerce experiences.

• Prior experience working with Consumer, Lifestyle, or Fashion brands, understanding their unique design needs.

• Familiarity with front-end development workflows and an understanding of how designs are implemented.

• Experience with additional eCommerce platforms beyond Shopify.

📝 Enhancement Note: The requirement for "expert proficiency in Figma and Design Systems" strongly suggests that candidates should not only be proficient users but also have experience in building or contributing to design systems, indicating a focus on scalable and efficient design processes. The mention of AI tools is a significant differentiator, pointing towards a team that values innovation and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that vividly demonstrates a strong UX thinking process, showcasing user research, ideation, wireframing, prototyping, and final UI design.

• Showcase high-quality visual design execution with a focus on aesthetic appeal and brand alignment.

• Include case studies that detail the problem, your process, the solutions you designed, and the impact of your work, preferably with quantifiable results where possible.

• Highlight experience with Figma, including examples of complex component libraries or design system contributions.

• Demonstrate proficiency in creating interactive prototypes that effectively communicate user flows and interaction design.

• Include examples of responsive design across different breakpoints and device types.

• Showcase any experience with AI tools used to enhance design workflows or outcomes. Process Documentation:

• Evidence of structured design processes, including user journey mapping, information architecture, and wireframing stages.

• Examples of how design decisions were informed by user feedback, data, or A/B testing.

• Documentation or examples of how designs were handed off to development teams, including style guides or design system specifications.

• Showcase an understanding of iterative design processes and how feedback was incorporated.

📝 Enhancement Note: For a UX/UI Designer role, the portfolio is paramount. The emphasis on "UX thinking" and "high-quality visual design" means candidates should present a balanced portfolio. The inclusion of "Design Systems" and "AI tools" suggests a need to demonstrate not just individual project execution but also contributions to scalable design infrastructure and modern workflow integration.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a UX/UI Designer with 3+ years of experience in Holon, Israel, the estimated salary range is approximately ₪150,000 - ₪250,000 per year (gross). This range can vary based on the candidate's specific experience, portfolio strength, and interview performance.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance coverage.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Access to cutting-edge design tools and technologies, including AI-powered design software.

• Collaborative and innovative work environment within a leading software development agency.

• Opportunities to work on diverse and challenging projects for prominent Israeli and international clients.

• Potential for career advancement within the design team and the broader organization.

• Paid time off and holiday leave as per Israeli labor laws.

Working Hours: Standard full-time working hours are expected to be around 40 hours per week, with potential for some flexibility depending on project needs and team collaboration.

📝 Enhancement Note: Given the location in Holon, Israel, and the experience level (3+ years), a salary range was estimated using Israeli market data for UX/UI Designers. Benefits are inferred based on typical offerings for full-time roles in tech agencies in Israel, with a specific mention of AI tools and diverse project work as attractive elements for designers.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development Agency, Technology, E-commerce (Shopify Plus Partner). WeDev Technologies operates at the intersection of technology services and digital commerce.

Company Size: While not explicitly stated, the description of working with "leading brands and organizations" and having "some of the biggest commerce brands in Israel and even the world" suggests a mid-to-large sized agency, likely employing 50-200+ professionals. This size allows for specialized teams while maintaining a collaborative atmosphere.

Founded: Founded in Israel, WeDev Technologies has established itself as a reputable software development agency. The company's longevity is implied by its status as a Shopify-certified Plus Partner and its extensive client list across various sectors.

Team Structure:

• The UX/UI design team likely consists of several designers specializing in different areas, potentially including eCommerce specialists and custom application designers.

• Designers will report to a Lead UX/UI Designer or Design Manager, operating within project-based teams.

• Close collaboration is expected with Project Managers, Frontend Developers, Backend Developers, and direct client stakeholders. Methodology:

• Data-Driven Design: Utilizing analytics and user feedback to inform design decisions, especially for eCommerce platforms.

• Agile Development: Working in iterative cycles, with design integrated closely with development sprints.

• Client-Centric Approach: Prioritizing client requirements and business objectives while advocating for user needs.

• Best Practice Integration: Adhering to industry standards for UX/UI, accessibility, and responsive design.

Company Website: [Company URL]

📝 Enhancement Note: The company description points to a dynamic agency environment serving diverse clients. The emphasis on Shopify Plus and custom solutions implies a need for designers who can adapt to different project types and client expectations. The "mid-to-large sized agency" inference is based on the scope and caliber of clientele mentioned.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer. It requires independent contribution, the ability to manage design tasks within projects, and a solid foundation of design principles and tool proficiency. It's a step beyond junior roles, demanding ownership and a strategic approach to design problems.

Reporting Structure: The UX/UI Designer will likely report to a Design Lead or Head of Design within WeDev Technologies. They will work within project teams, reporting to Project Managers for day-to-day task management and project timelines.

Operations Impact: As a UX/UI Designer, the impact is direct and significant. Well-designed user experiences lead to increased customer engagement, higher conversion rates on eCommerce platforms, improved user satisfaction for custom applications, and ultimately, greater business success for clients. The role directly influences the usability, desirability, and effectiveness of digital products.

Growth Opportunities:

• Specialization: Deepen expertise in eCommerce UX/UI, particularly within the Shopify ecosystem, or focus on complex web application design.

• Leadership: Progress to a Senior UX/UI Designer role, mentoring junior designers, leading design initiatives, and taking ownership of larger projects.

• Skill Expansion: Develop skills in user research methodologies, service design, or even gain familiarity with product management principles.

• Client Management: Enhance client-facing skills, leading design presentations and client consultations.

• Tool Mastery: Become an expert in advanced features of Figma, Design Systems, and explore emerging AI design tools.

📝 Enhancement Note: The growth path for a UX/UI Designer in an agency like WeDev typically involves deepening technical skills, taking on more responsibility for project outcomes, and potentially moving into leadership or specialized roles. The emphasis on diverse projects provides ample opportunity for broad skill development.

🌐 Work Environment

Office Type: This is an on-site role, indicating a physical office environment in Holon, Israel. The office is likely designed to foster collaboration and creativity, with dedicated workspaces for designers.

Office Location(s): Holon, Israel. This location provides access to a significant tech hub in the Tel Aviv District.

Workspace Context:

• Collaborative Spaces: The office likely features meeting rooms, breakout areas, and open-plan spaces conducive to team discussions and brainstorming sessions.

• Tools & Technology: Designers will have access to industry-standard hardware and software, including powerful workstations, large monitors, and licensed design tools like Figma, complemented by AI design tools.

• Team Interaction: Opportunities for daily interaction with other designers, developers, project managers, and potentially clients during project meetings.

Work Schedule: The role is full-time, typically aligned with standard business hours in Israel, with an expectation of around 40 hours per week. While on-site, there might be some degree of flexibility for focused work or team collaboration needs.

📝 Enhancement Note: An on-site role in a software development agency typically implies a dynamic, collaborative, and tech-forward environment. The focus on design tools and team interaction is crucial for a UX/UI Designer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Technical Interview: A deeper dive into your portfolio with a senior designer or design lead. Be prepared to walk through 2-3 key projects, explaining your design process, challenges, solutions, and the impact of your work. This stage will assess your UX thinking, UI execution, and proficiency with tools like Figma.

• Design Challenge/Case Study: You may be given a small design exercise or asked to present a prepared case study addressing a specific problem relevant to WeDev's client base (e.g., improving an eCommerce conversion funnel, designing a feature for a custom app).

• Team/Manager Interview: Meeting with the hiring manager and potentially other team members to assess collaboration skills, problem-solving approach, and cultural fit.

• Final Interview: Potentially with a company leader.

Portfolio Review Tips:

• Curate Wisely: Select 3-5 of your strongest projects that best represent your skills and experience relevant to the job description (e.g., eCommerce, web applications, complex interfaces).

• Tell a Story: For each project, clearly articulate the problem statement, your role and responsibilities, the design process you followed (research, ideation, wireframing, prototyping, UI design), your design decisions, and the outcomes/impact. Use visuals effectively.

• Highlight Process: Emphasize your UX thinking – how you approached user needs, research, and testing. Showcase your UI skills with clean, well-executed designs.

• Showcase Figma & Design Systems: Clearly demonstrate your proficiency in Figma and any experience with Design Systems, perhaps by showing a component library or how you've maintained consistency.

• Include AI Tool Usage: If you've used AI tools, explain how they helped you achieve specific design outcomes or improved your efficiency.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced bounce rates, improved user satisfaction scores).

Challenge Preparation:

• Understand the Context: If given a challenge, ensure you understand the client type, target audience, and business goals.

• Think Aloud: During a live challenge, articulate your thought process. Explain your assumptions and how you're approaching the problem.

• Focus on Process: Even if you can't complete a full design, demonstrate your understanding of the UX/UI process and your ability to make informed design decisions.

• Prepare Questions: Have thoughtful questions ready about the company, the team, their design process, and their clients.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges is standard for UX/UI roles. The specific mention of Figma, Design Systems, and AI tools means candidates must be prepared to showcase their expertise in these areas.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency required for all aspects of design, prototyping, and collaboration.

• Design Systems: Experience in creating, maintaining, or utilizing Design Systems is crucial for scalable design solutions.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, understanding how to interpret analytics data (e.g., Google Analytics, Hotjar, Amplitude) to inform design decisions is highly valuable.

• Familiarity with A/B testing methodologies and how design impacts key metrics. CRM & Automation:

• Not directly applicable to the designer's core tools, but an understanding of how user interactions in CRM or marketing automation platforms relate to user experience on the front end can be beneficial. Other Relevant Tools:

• Prototyping Tools: Figma's prototyping capabilities are primary, but familiarity with others like InVision might be a plus.

• Wireframing Tools: Figma, Sketch, Adobe XD.

• AI Design Tools: Proficiency or familiarity with tools that enhance design workflows (e.g., AI-powered image generators, AI assistants for design tasks).

• Project Management Tools: Jira, Asana, Trello (for understanding workflow and collaboration).

• E-commerce Platforms: Deep understanding of Shopify's design capabilities and limitations.

📝 Enhancement Note: Figma is highlighted as a core tool. The inclusion of "Design Systems" and "AI Tools" indicates a need for candidates who are not just users of software but contributors to a robust design ecosystem and adopters of modern, efficient design technologies.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the end-user in all design decisions.

• Excellence & Quality: Striving for high standards in design execution, attention to detail, and delivering polished, professional work.

• Collaboration & Teamwork: Valuing open communication, constructive feedback, and working effectively with colleagues across disciplines.

• Innovation & Adaptability: Embracing new technologies, design approaches, and staying curious to find the best solutions.

• Client Focus: Understanding and delivering on client business objectives while ensuring a superior user experience.

Collaboration Style:

• Cross-Functional Integration: Designers work hand-in-hand with project managers and developers, fostering a collaborative environment where design is integral to the development process.

• Feedback Culture: Open to receiving and providing constructive feedback to continuously improve designs and processes.

• Knowledge Sharing: Encouraging team members to share insights, best practices, and learnings from projects.

📝 Enhancement Note: The values and collaboration style are inferred based on the nature of a high-performing software development agency that serves diverse clients. A strong emphasis on user needs, quality, and teamwork is essential for success in such an environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Needs with User Experience: Navigating client requests that may conflict with best UX practices, requiring strong persuasive skills and data-backed recommendations.

• Designing for Diverse Platforms: Adapting design skills to a wide range of project types, from visually rich eCommerce sites to functional complex web applications.

• Keeping Pace with Technology: Rapidly evolving design tools, AI advancements, and front-end capabilities require continuous learning.

• Managing Multiple Projects: Juggling design responsibilities across several client projects simultaneously, requiring excellent time management and prioritization skills.

Learning & Development Opportunities:

• Advanced Figma & Design System Training: Opportunities to master advanced features and contribute to the agency's design system library.

• Workshops on AI in Design: Learning to leverage AI tools for ideation, asset creation, and workflow optimization.

• Client Presentation Skills Development: Enhancing abilities to present design solutions and influence stakeholders.

• Exposure to Various Industries: Gaining experience and insights from designing for diverse sectors like retail, healthcare, and government.

📝 Enhancement Note: The challenges and growth opportunities are typical for a mid-level designer in an agency setting, emphasizing continuous learning, client management, and technical skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting client requirements with user needs. How did you resolve it?" (Focus on your process, negotiation, and data-backed arguments.)

• "Walk us through a complex web application or eCommerce project from your portfolio. What was the problem, your approach, your key design decisions, and the outcome?" (Prepare to share your screen and dive deep into your UX thinking and UI execution.)

• "How do you approach designing for responsive interfaces across different devices (mobile, tablet, desktop)?" (Discuss your methodology for breakpoints, content prioritization, and interaction design.)

• "How have you used AI tools in your design process, and what benefits did they provide?" (Be specific about the tools and the impact on your workflow or the final design.) Company & Culture Questions:

• "What interests you about WeDev Technologies and our client base?" (Research WeDev's portfolio, especially their Shopify Plus work and custom applications.)

• "How do you approach collaboration with developers and project managers?" (Highlight your understanding of handoff processes, feedback loops, and agile methodologies.)

• "Describe your experience working with Design Systems. What makes a good design system?" (Showcase your understanding of consistency, scalability, and efficiency.) Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically. Start with the business problem, your role, your process, key design solutions (with visuals!), and finally, the results.

• Focus on "Why": For every design decision, explain the "why" behind it. What user need or business goal did it address?

• Showcase Figma Capabilities: Be ready to demonstrate specific Figma features you used, like auto-layout, components, variants, or prototyping interactions.

• Be Ready for Technical Questions: Expect questions about UI patterns, accessibility, performance considerations, and how your designs translate to code.

• Practice Your Narrative: Rehearse your presentation to ensure it flows smoothly and stays within the allotted time.

📝 Enhancement Note: The interview preparation advice is tailored to highlight the specific requirements of this role, particularly the emphasis on Figma, Design Systems, AI tools, and the agency's diverse client base.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your submitted portfolio highlights projects relevant to eCommerce (especially Shopify) and complex web applications. Tailor your case studies to showcase your UX thinking, UI execution, and proficiency with Figma and Design Systems.

• Resume Optimization: Align your resume with the job description by using keywords like "UX/UI Design," "Figma," "Design Systems," "Wireframing," "Prototyping," "Responsive Design," and "AI Design Tools." Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through 2-3 key portfolio pieces, focusing on your process, design decisions, and impact. Be ready to discuss your experience with Figma and any AI tools used.

• Research WeDev: Understand WeDev Technologies' work, their client portfolio, and their position in the market, particularly their Shopify Plus partnership and custom development services.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.