UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: SKELAR

Location: Kyiv, Ukraine / Warsaw, Poland

Job Type: FULL_TIME

Category: Design / Product Operations

Date Posted: 2026-06-15

Experience Level: Mid-Level (2+ years)

Remote Status: On-site

🚀 Role Summary

• Design and optimize marketing funnels and user flows to drive business growth and conversion rates.

• Conduct user research and A/B testing to validate hypotheses and enhance user experience.

• Collaborate closely with cross-functional teams, including product managers, developers, and analysts, to deliver impactful design solutions.

• Analyze competitor strategies and user behavior through internal analytics tools to inform design decisions.

• Contribute to a dynamic venture-building environment focused on creating leading global consumer businesses.

📝 Enhancement Note: While the role is titled "UX/UI Designer," the emphasis on marketing funnels, conversion growth, and A/B testing strongly suggests a focus on growth-oriented design and product operations, particularly within a performance marketing context common in venture-backed startups. This role requires a blend of creative design skills and analytical rigor to achieve measurable business outcomes.

📈 Primary Responsibilities

• Design and architect effective marketing funnels and user journeys across digital platforms to maximize conversion rates.

• Develop intuitive and engaging user flows for landing pages, websites, and other digital touchpoints, ensuring seamless user experiences.

• Generate and meticulously validate design hypotheses through extensive A/B testing, leveraging data to drive iterative improvements.

• Conduct thorough analysis of direct and indirect competitor marketing funnels and user engagement strategies.

• Analyze user behavior patterns using internal analytics tools to identify friction points and opportunities for optimization.

• Collaborate closely with a strong team of designers, developers, and analysts to ensure cohesive product development and successful implementation of design solutions.

• Translate complex business challenges into user-centered design solutions that align with strategic objectives.

• Maintain and evolve design systems to ensure consistency and efficiency across multiple projects and brands within the SKELAR ecosystem.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance marketing and data-driven design, aligning with the "venture builder" model where rapid iteration and measurable results are paramount. The role requires an individual who can not only design aesthetically pleasing interfaces but also understand and influence key business metrics like conversion rates.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant design principles and business impact is essential.

Experience: Minimum of 2 years of professional experience in web design, with a proven track record in UX/UI design.

Required Skills:

• Proficient in Figma at an advanced level, with expertise in creating complex designs, prototypes, and design systems.

• Strong understanding of fundamental design principles, including composition, typography, and color theory.

• Demonstrated business acumen, with a primary focus on driving conversion growth through design interventions.

• Ability to structure and present information clearly, including research findings, concept presentations, and brainstorming ideas.

• Excellent communication and persuasion skills, with the ability to articulate and defend design decisions effectively.

• Openness to constructive feedback and a proactive approach to incorporating it into the design process.

• A strong desire for continuous professional development and career progression towards senior-level roles. Preferred Skills:

• Experience with A/B testing platforms and methodologies for design validation.

• Familiarity with user analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) for behavior analysis.

• Understanding of marketing funnel optimization strategies and conversion rate optimization (CRO) principles.

• Experience working in a fast-paced, agile environment, particularly within a startup or venture-building context.

• Basic knowledge of HTML/CSS to understand implementation constraints and possibilities.

📝 Enhancement Note: The emphasis on "business-oriented" and "growth conversion" shifts the typical UX/UI role towards a more product-operations focused design function. Candidates should be prepared to highlight how their design work has directly impacted key performance indicators (KPIs) like lead generation, user acquisition, or sales conversion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating end-to-end UX/UI design projects.

• Highlight projects specifically related to marketing funnels, landing page optimization, or conversion rate improvement initiatives.

• Clearly articulate the business problem, the design process undertaken, the solutions implemented, and the measurable results achieved (e.g., conversion lift, engagement increase).

• Include examples of user research, user flow diagrams, wireframes, high-fidelity mockups, and interactive prototypes.

• Demonstrate proficiency with Figma, showcasing complex layouts, interactive elements, and potentially component-based design systems. Process Documentation:

• For each case study, detail the methodology used, including user research techniques, ideation processes, and prototyping methods.

• Explain how A/B tests were conceptualized, executed, and analyzed to inform design iterations.

• Document the collaboration process with stakeholders (e.g., marketing, product, development) and how feedback was integrated.

• Provide insights into how design decisions were validated through user testing or data analysis.

📝 Enhancement Note: Given the role's focus on business impact and A/B testing, a portfolio that quantifies results and clearly outlines the decision-making process behind design choices will be highly valued. Applicants should be prepared to walk through their portfolio and discuss the strategic thinking behind each project.

💵 Compensation & Benefits

Salary Range:

For Kyiv, Ukraine: Given the 2+ years of experience requirement and the on-site nature of the role, an estimated annual salary range would be between $20,000 - $35,000 USD (or equivalent in UAH). This is based on industry benchmarks for mid-level UX/UI designers in Ukraine, considering the company's focus on building global businesses and offering competitive compensation.

For Warsaw, Poland: For a similar profile in Warsaw, the estimated annual salary range would be between $25,000 - $45,000 USD (or equivalent in PLN). This reflects the slightly higher cost of living and market rates in Warsaw compared to Kyiv for similar roles.

These figures are estimates and can vary based on the candidate's specific experience, portfolio, and interview performance.

Benefits:

• Internal professional development clubs (marketing, development, finance, recruiting).

• Access to training programs, courses, and conference attendance opportunities.

• Modern, comfortable office spaces located in Kyiv and Warsaw.

• Comprehensive medical insurance.

• Access to a corporate doctor.

• Daily complimentary breakfasts and lunches provided at the office.

• Access to on-site gym facilities.

• Relocation assistance for candidates moving to Kyiv or Warsaw.

• Paid business trips may be required depending on project needs.

• Corporate discounts with partner organizations. Working Hours:

• Standard full-time work week, approximately 40 hours.

• The on-site work arrangement suggests a typical office schedule, likely Monday to Friday, with potential for some flexibility depending on team needs and project deadlines.

📝 Enhancement Note: The salary ranges provided are based on general market research for UX/UI Designers with 2+ years of experience in Kyiv and Warsaw, considering the tech industry landscape and the benefits offered by SKELAR. These are estimations and should be confirmed during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Venture Builder) focused on Consumer Businesses (EdTech, Mental Health, Petcare, FashionTech, etc.). SKELAR acts as a "company builder," creating and scaling new ventures.

Company Size: While not explicitly stated, the description implies a significant operational infrastructure (SKELAR Platform) supporting multiple growing businesses, suggesting a mid-to-large size organization with a lean, agile approach to venture development.

Founded: The founding date is not provided, but the mention of building global market leaders and utilizing advanced methodologies points to a relatively established and operationally sophisticated entity.

Team Structure:

• The SKELAR Platform operates as a central hub, providing functional support (Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT) to multiple portfolio companies.

• Design teams likely exist both within the central Platform (for shared tools/standards) and embedded within specific venture teams to focus on individual product needs.

• The UX/UI Designer will report into a design lead or product lead within either the Platform or a specific venture.

• Collaboration is structured around cross-functional teams comprising designers, developers, analysts, marketing specialists, and product managers. Methodology:

• Data-driven decision-making is a core tenet, with a heavy reliance on A/B testing and analytics for validating hypotheses and optimizing performance.

• Agile methodologies are likely employed to facilitate rapid iteration and product development.

• A "build-measure-learn" approach is fundamental to the venture-building process.

• Strong emphasis on domain expertise and continuous learning within specific industry verticals.

Company Website: https://www.skelar.tech

📝 Enhancement Note: SKELAR's "venture builder" model means this role is not just about designing a product but about contributing to the foundational success of multiple businesses. The culture is likely fast-paced, results-oriented, and focused on entrepreneurial execution.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level UX/UI Designer. This role is positioned for individuals with foundational experience looking to deepen their expertise in growth-focused design and contribute to scaling businesses. The potential for growth into senior or lead design roles within specific ventures or the Platform is significant.

Reporting Structure: The designer will likely report to a Head of Design, Product Lead, or a Marketing Lead, depending on the specific venture or team structure. Close collaboration with Product Managers, Marketing Managers, and Development Leads is expected.

Operations Impact: The role has direct influence on key business metrics such as conversion rates, user acquisition costs, and customer lifetime value by optimizing the user experience of marketing funnels and digital products. This impact is crucial for the success and growth of SKELAR's portfolio companies.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion rate optimization (CRO), growth hacking design, and advanced A/B testing strategies.

• Leadership Track: Progress to a Senior UX/UI Designer or Design Lead role, potentially managing junior designers or leading design efforts for a specific venture.

• Domain Expertise: Develop specialized knowledge in one of SKELAR's focus industries (EdTech, Mental Health, Petcare, FashionTech), becoming a subject matter expert.

• Cross-Functional Mobility: Gain exposure to product management, marketing strategy, and business development through close collaboration.

• Venture Contribution: Play a pivotal role in launching and scaling new businesses, offering a unique entrepreneurial experience.

📝 Enhancement Note: For ambitious designers, SKELAR's model offers a unique opportunity to gain broad experience across different business models and industries, accelerating career growth beyond what a traditional single-product company might offer.

🌐 Work Environment

Office Type: Modern, collaborative office spaces designed for productivity and comfort. SKELAR emphasizes creating an inspiring work environment with amenities that support well-being and efficiency.

Office Location(s):

• Kyiv, Ukraine: Offices are equipped with amenities like breakfasts, lunches, and access to sports clubs.

• Warsaw, Poland: Similar office amenities are provided, with partial compensation for sports activities. Relocation assistance is available for those moving to either city. Workspace Context:

• Collaborative Spaces: The environment is designed to foster interaction and knowledge sharing among team members, encouraging a strong sense of community.

• Tools & Technology: Access to up-to-date design software (Figma) and analytics tools is expected. The company likely provides robust IT infrastructure to support design and development workflows.

• Team Interaction: Opportunities for regular interaction with designers, developers, analysts, and marketing teams through stand-ups, workshops, and brainstorming sessions. The on-site nature facilitates spontaneous collaboration and team building.

Work Schedule:

• The role is on-site, requiring daily presence in the office.

• Standard working hours are approximately 40 per week, with a likely Monday-Friday schedule.

• While a structured office environment is expected, there may be flexibility managed by team leads to accommodate project needs and maintain work-life balance.

📝 Enhancement Note: The emphasis on on-site work and provided amenities suggests a company that values in-person collaboration and invests in creating a positive and productive employee experience, which can be a significant draw for many professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role and SKELAR's venture-building model.

• Portfolio Review & Skills Assessment: A more in-depth session with a design lead or senior designer to review your portfolio. Expect questions about your design process, decision-making, and specific contributions to projects. You may be asked to walk through 1-2 key case studies.

• Technical/Case Study Challenge: A practical exercise, potentially involving designing a solution for a given problem or analyzing an existing user flow and suggesting improvements. This might be a take-home assignment or a live working session.

• Cross-Functional Team Interview: An interview with potential collaborators (e.g., a Product Manager, a Developer, an Analyst) to assess teamwork, communication, and ability to work within a cross-functional team.

• Final Interview: A discussion with a hiring manager or senior leader to evaluate overall fit, career aspirations, and understanding of SKELAR's mission.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the business problem, your specific role, the solutions you designed, and, most importantly, the measurable results achieved (e.g., "Increased conversion rate by 15%," "Reduced bounce rate by 10%").

• Show, Don't Just Tell: Use visuals effectively. Include user flows, wireframes, prototypes, and high-fidelity mockups. Explain why you made certain design choices.

• Focus on Growth: Since the role emphasizes conversion, prioritize case studies that demonstrate your ability to drive business outcomes through design.

• Figma Proficiency: Be ready to discuss your Figma workflow, component usage, and any design systems you've built or contributed to.

• Structure: Organize your portfolio logically. A good structure includes: Problem -> Your Role -> Process -> Solution -> Results.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.

• Think Aloud: If it's a live session, verbalize your thought process. Explain your assumptions, the trade-offs you're considering, and the rationale behind your decisions.

• Prioritize: Focus on the most critical aspects of the problem. For a growth-focused role, prioritize features or flows that have the highest potential impact on conversion.

• Be Realistic: Demonstrate an understanding of technical constraints and business realities.

📝 Enhancement Note: The interview process is designed to test not only design skills but also business acumen, analytical thinking, and collaborative capabilities, which are critical for success in a venture-building environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, prototyping, UI design, and potentially design system management. High proficiency is essential.

• Sketch/Adobe Creative Suite (Illustrator, Photoshop): May be used for specific asset creation or legacy projects, but Figma is likely the primary focus.

• Prototyping Tools: Built-in Figma prototyping, or potentially tools like InVision for more complex prototyping or collaboration.

Analytics & Reporting:

• Google Analytics: For website traffic analysis, user behavior tracking, and funnel performance.

• Mixpanel / Amplitude / Hotjar / FullStory: Tools for in-depth user behavior analysis, event tracking, heatmaps, and session recordings. Understanding how to interpret data from these tools to inform design is key.

• A/B Testing Platforms: Tools like Google Optimize, Optimizely, VWO, or custom-built internal platforms for conducting and analyzing A/B tests.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): Understanding how user data flows into and out of CRM systems can be beneficial, especially for understanding how marketing funnels impact sales.

• Marketing Automation Tools: Familiarity with platforms like Marketo, Pardot, or HubSpot for understanding email marketing and lead nurturing workflows.

• Project Management Tools: Jira, Asana, Trello, or similar for task management and collaboration on development sprints.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Experience with analytics and A/B testing tools is highly advantageous, as the role is deeply integrated with data-driven decision-making and performance optimization.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are grounded in data and analytics, with a strong emphasis on measurable outcomes and continuous improvement.

• Growth Mindset: A proactive and entrepreneurial spirit is encouraged, with a focus on learning, experimentation, and pushing boundaries.

• User-Centricity: While business goals are paramount, understanding and advocating for the user experience is crucial for long-term success.

• Collaboration: Open communication, mutual respect, and a willingness to work together across teams to achieve common goals.

• Impact-Oriented: A drive to create tangible value and make a significant contribution to the success of the ventures built.

• Efficiency & Scalability: Developing processes and designs that are not only effective today but can scale with the growth of the businesses.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in product development cycles, working closely with marketing, product, and engineering teams.

• Open Feedback Culture: A culture that encourages constructive feedback to foster continuous improvement in both individual performance and product quality.

• Knowledge Sharing: Internal clubs and regular team meetings facilitate the sharing of best practices, insights, and learnings across different domains.

• Agile & Iterative: The collaboration style supports rapid iteration, with a focus on quick feedback loops and adaptability.

📝 Enhancement Note: The culture at SKELAR appears to be a blend of entrepreneurial drive and structured operational excellence, driven by the unique "venture builder" model. Professionals who thrive in dynamic environments and value data-backed decisions will find this appealing.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Ventures: Potentially working on designs for different companies simultaneously, each with unique brand identities, target audiences, and business goals.

• Rapid Iteration Cycles: The need to quickly generate, test, and iterate on designs in a fast-paced environment can be demanding.

• Data Interpretation: Translating complex user behavior data and A/B test results into actionable design insights requires strong analytical skills.

• Business Objective Alignment: Ensuring that design solutions consistently meet aggressive business objectives and conversion targets.

• Navigating Ambiguity: Working within a venture-building model can sometimes involve ambiguity, requiring adaptability and proactive problem-solving.

Learning & Development Opportunities:

• Advanced CRO & Growth Design: Opportunities to become an expert in conversion rate optimization and growth-focused design strategies through hands-on experience and internal training.

• Industry Specialization: Deep dive into specific consumer markets (EdTech, Mental Health, Petcare, FashionTech) to become a domain expert.

• Product Strategy Exposure: Gain exposure to strategic product decision-making and business model development within SKELAR's portfolio companies.

• Mentorship: Access to experienced founders, product leaders, and senior designers within the SKELAR network for guidance and mentorship.

• Conferences & Training: Financial support for attending relevant industry conferences and pursuing specialized training courses.

📝 Enhancement Note: The challenges inherent in this role are also significant growth opportunities. Candidates who can demonstrate resilience, a proactive approach to problem-solving, and a strong desire to learn will find ample avenues for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing funnel or landing page that significantly improved conversion rates. What was your process, and what were the results?" (Focus on metrics, A/B testing, and business impact.)

• "How do you approach balancing user needs with aggressive business objectives when designing for conversion?" (Highlight your ability to find solutions that satisfy both.)

• "Walk us through your process for generating and validating design hypotheses using A/B testing. What tools do you use, and how do you measure success?" (Demonstrate your understanding of data-driven design.)

• "Imagine you need to design a new user onboarding flow for a consumer app. What are the first steps you would take, and how would you ensure it's effective for user retention and engagement?" (Showcase your structured thinking and user-centric approach.) Company & Culture Questions:

• "What interests you about SKELAR's venture builder model and our focus on building consumer businesses?" (Research SKELAR's portfolio and mission.)

• "How do you handle constructive criticism on your designs, especially from non-designers like marketing or product managers?" (Emphasize your collaborative and adaptable nature.)

• "How do you stay updated on the latest UX/UI trends, especially those relevant to growth and conversion?" (Show your commitment to continuous learning.)

• "Describe a situation where you had to advocate for a design decision that was initially met with resistance. How did you approach it, and what was the outcome?" (Highlight your communication and persuasion skills.) Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the challenge, your journey through the design process, the solution, and the triumphant outcome (quantified results).

• Focus on "Why": Don't just show what you designed; explain why you made those choices. Connect your decisions back to user research, business goals, or A/B test results.

• Highlight Your Role: Clearly define your specific contributions, especially if it was a team project. Use "I" when discussing your actions and "we" when discussing team efforts.

• Quantify Everything Possible: Numbers speak louder than words. Be ready to present metrics, conversion lifts, engagement increases, or cost reductions directly attributable to your design work.

• Be Prepared for Deep Dives: Expect questions about specific design elements, your tool proficiency (especially Figma), and your problem-solving approach.

📝 Enhancement Note: Candidates should prepare to demonstrate not just their design craft but also their analytical capabilities, business understanding, and ability to drive measurable results, which are core to SKELAR's operations.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume and Portfolio: Ensure your resume highlights experience relevant to conversion optimization, A/B testing, and marketing funnel design. Your portfolio should prominently feature case studies that showcase measurable business impact and your proficiency with Figma.

• Prepare Your "Growth" Narrative: Be ready to articulate how your design work directly contributes to business growth and conversion rates. Practice explaining your portfolio case studies with a focus on quantifiable results.

• Research SKELAR: Understand their venture builder model, their portfolio companies, and their mission. Prepare thoughtful questions about their culture, design processes, and the specific challenges within their ventures.

• Practice Your Presentation: Rehearse walking through your portfolio and answering potential interview questions, especially those related to strategy, problem-solving, and collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.