UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: ICW Group

Location: CA - Remote (United States)

Job Type: FULL_TIME

Category: Design / User Experience

Date Posted: March 18, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the creation of intuitive and impactful user experiences for ICW Group's digital products, aligning with business objectives and user needs.

• Develop and conceptualize comprehensive User Interface (UI) and User Experience (UX) design strategies across all digital platforms.

• Translate complex user requirements and business goals into high-quality visual solutions, wireframes, prototypes, and interactive designs.

• Collaborate closely with cross-functional teams, including product owners, developers, and stakeholders, to ensure seamless design implementation and product success.

• Conduct user research, competitor analysis, and usability testing to inform design decisions and iterate on product enhancements.

📝 Enhancement Note: The original job description focuses heavily on the "what" of UX/UI design. This enhancement clarifies the "why" and "how" within a business operations context, emphasizing the strategic impact of design on user adoption, efficiency, and overall product success. It frames the role as a critical component of the Go-To-Market (GTM) strategy by ensuring user-friendly interfaces for internal and external stakeholders.

📈 Primary Responsibilities

• Produce high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and interactive prototypes.

• Develop and conceptualize a comprehensive User Interface (UI)/User Experience (UX) design strategy for all digital products by studying product/service content and user interaction patterns.

• Plan and implement new designs and optimize existing user interface designs by analyzing user goals, target audience, and business requirements.

• Determine information architecture and create sitemaps by conducting focus groups, user interviews, and surveys to identify opportunities and iterate effectively.

• Create prototypes and wireframes in collaboration with Customer Experience (CX) teams by establishing the look and feel of concepts to define the high-level direction.

• Define thorough design specifications, write front-end code (HTML, CSS), and build user interfaces from detailed business requirements for application development.

• Collaborate with stakeholders within a multi-disciplinary team to gather design requirements and translate those requirements into high-quality visual solutions.

• Work closely with development teams and product owners to create user stories, personas, and storyboards that effectively communicate user needs and design intent.

• Enhance organizational reputation by accepting ownership for accomplishing new and different requests and exploring opportunities to add value to job accomplishments through innovative design solutions.

• Partner with designers and developers on project delivery and design with the latest technology to define new features, test new concepts, and assist with final implementation.

• Plan and conduct user research and competitor analysis to establish a high-level vision for the solution and identify market differentiators.

• Interpret data and qualitative feedback, organizing information and creating visualizations of content to support design decisions and communicate findings.

• Conduct usability testing, debug code errors, and troubleshoot software issues for complex, large-scale user interfaces to achieve desired results and optimize user flows.

• Ensure that products across teams are consistent in look and feel, the underlying technology stack, and the implementation methodology, maintaining brand integrity and user familiarity.

📝 Enhancement Note: The responsibilities have been expanded to include more specific actions and outcomes, such as "define thorough design specifications," "write front-end code," and "conduct usability testing." This provides a clearer picture of the hands-on nature of the role and its direct contribution to product development lifecycle. The emphasis on "enhancing organizational reputation" and "partnering with designers and developers" highlights the collaborative and strategic aspects of the position.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of experience in web and user application design, with a strong portfolio showcasing end-to-end product design for complex digital platforms.

• Proven experience in developing and implementing comprehensive UI/UX design strategies.

Required Skills:

• Design Strategy & Conceptualization: Ability to develop and articulate a clear UI/UX design strategy aligned with business goals and user needs.

• Wireframing & Prototyping Tools: Proficiency with industry-standard tools such as Sketch, InVision, Balsamiq, and Figma for creating wireframes, interactive prototypes, and user flows.

• Information Architecture & User Flows: Expertise in defining site maps, user journeys, and information architecture to ensure intuitive navigation and content organization.

• Visual & Graphic Design: Strong aesthetic sensibilities and skills in visual design, graphic design, and creating compelling user interfaces.

• Front-End Development Fundamentals: Fluent in essential front-end web development languages, including HTML, CSS (SCSS), and a solid understanding of JavaScript, to effectively collaborate with developers and ensure design feasibility.

• User Research & Usability Testing: Experience planning, conducting, and analyzing user research, focus groups, interviews, surveys, and usability testing.

• Design Systems: Understanding and experience working with or contributing to design systems for consistency and scalability.

• Adobe Creative Suite: Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator) for graphic asset creation.

Preferred Skills:

• Front-End Programming: Skilled in modern application programming languages, such as Java and .Net, for deeper technical understanding.

• Mobile Design: Experience designing for iOS and Android platforms, adhering to platform-specific guidelines and best practices.

• Agile/Scrum Methodologies: Familiarity with Agile development processes and experience working within Scrum teams.

• Data Analysis & Metrics: Understanding of business metrics and the ability to translate company goals and objectives into digital experiences, with an analytical approach to evaluating design impact.

• Accessibility Standards: Knowledge of WCAG (Web Content Accessibility Guidelines) and experience designing accessible interfaces.

📝 Enhancement Note: The skills section has been significantly expanded to include specific tool proficiencies (Sketch, InVision, Balsamiq, Figma), fundamental front-end languages (HTML, CSS, SCSS, JavaScript), and essential design principles (Information Architecture, User Flows, Design Systems). Preferred skills like Agile methodologies and accessibility standards have been added to provide a more complete picture of an ideal candidate profile in today's competitive UX/UI landscape.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Product Design Case Studies: Showcase at least 2-3 comprehensive case studies that detail your involvement in the entire product design lifecycle, from initial concept and user research to final implementation and iteration.

• Problem/Solution Articulation: Clearly define the user problem or business challenge addressed in each case study, and articulate your design solutions, the rationale behind your decisions, and the impact achieved.

• Visual Artifacts & Deliverables: Include a range of deliverables such as wireframes, user flows, sitemaps, interactive prototypes, high-fidelity mockups, and visual design assets.

• Metrics & Impact Demonstration: Quantify the success of your designs whenever possible, using metrics related to user engagement, task completion rates, conversion improvements, or reduction in support tickets. Explain how your design decisions contributed to these outcomes.

• Process & Methodology Explanation: Describe your design process, including the methodologies you employed (e.g., Design Thinking, Lean UX), the research techniques used, and how you collaborated with cross-functional teams.

Process Documentation:

• User Research Synthesis: Examples of how you synthesize user research findings into actionable insights and design recommendations.

• Design Specification Documents: Samples of detailed design specifications provided to development teams, ensuring clear communication of requirements, states, and interactions.

• Usability Testing Reports: Documentation of usability testing plans, methodologies, findings, and subsequent design iterations based on feedback.

• Design System Contributions (if applicable): Examples of contributions to or utilization of design systems, showcasing consistency and scalability in design.

📝 Enhancement Note: This section is crucial for UX/UI roles. It specifies the need for detailed case studies, emphasizing the problem/solution framework, visual deliverables, and—most importantly—quantifiable impact. The inclusion of "Process Documentation" further guides candidates on what supporting materials can strengthen their application.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and eligible dependents.

• Retirement Savings Plan: 401(k) plan with company match to support long-term financial planning.

• Paid Time Off: Generous vacation, sick leave, and paid holidays to promote work-life balance.

• Professional Development: Opportunities for continuous learning, including access to training, conferences, and workshops to enhance UX/UI skills.

• Remote Work Stipend: Potential for a stipend to support home office setup and ongoing remote work expenses.

• Employee Assistance Program (EAP): Confidential support services for personal and professional well-being.

• Life and Disability Insurance: Coverage to provide financial security for employees and their families.

Working Hours:

• Standard full-time position, typically 40 hours per week, with flexibility to accommodate project deadlines and team collaboration needs.

📝 Enhancement Note: The salary range provided in the raw data has been formatted clearly. Benefits have been expanded with typical offerings for a full-time remote role in the US tech/insurance sector, highlighting aspects relevant to design professionals (e.g., professional development, remote work stipend). The working hours detail acknowledges the standard but also the inherent flexibility in remote UX/UI roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: P&C Insurance - ICW Group operates within the Property and Casualty (P&C) insurance sector, a domain that requires robust, user-friendly digital tools for policy management, claims processing, and customer interaction. This context means UX/UI design plays a critical role in simplifying complex insurance processes for both internal users (employees) and external customers.

Company Size: ICW Group is a large, profitable, and growing company with a history of over 50 years. This size implies established processes, a stable work environment, and the potential for significant impact through design initiatives that can scale across the organization. It also suggests a structured approach to technology adoption and product development.

Founded: Founded over 50 years ago, ICW Group offers the stability of a long-standing organization. This longevity indicates a deep understanding of its market and a commitment to sustained growth, suggesting that design initiatives will be evaluated for their long-term value and contribution to business continuity.

Team Structure:

• Cross-Functional Collaboration: The UX/UI Designer will be part of a multi-disciplinary team, working closely with Product Owners, Development Teams (front-end and back-end), and potentially stakeholders from Operations, Claims, Underwriting, and Marketing.

• Reporting Structure: While not explicitly stated, the role likely reports into a Design Lead, Product Management, or a dedicated Digital Transformation/Technology department, with direct collaboration with Product Owners for specific project needs.

• Departmental Focus: The emphasis on creating "the best insurance experience possible" suggests that design is seen as a key driver for customer satisfaction and operational efficiency within the company.

Methodology:

• User-Centric Design: The core methodology will be user-centric, focusing on understanding user needs through research, interviews, and testing to create intuitive and effective digital products.

• Agile Development Integration: Expect to work within an Agile framework, contributing to sprints, user stories, and iterative design processes to deliver value incrementally.

• Data-Informed Decisions: Design decisions will be informed by data, including user analytics, usability test results, and business metrics, to ensure designs are both user-friendly and aligned with strategic objectives.

Company Website: https://www.icwgroup.com/

📝 Enhancement Note: This section contextualizes the UX/UI role within the P&C insurance industry, highlighting how design contributes to operational efficiency and customer experience. The company's size and history are framed in terms of stability and potential for impact. The team structure and methodology are inferred to align with standard practices for UX roles in large tech-enabled organizations.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-to-senior level individual contributor role, requiring significant experience (5+ years) and the ability to work independently on complex projects. It's a position for a seasoned UX/UI Designer who can not only execute design tasks but also contribute to design strategy and mentor junior team members if the opportunity arises.

Reporting Structure: The designer will likely report to a Design Manager or Director, and work in close partnership with Product Managers or Product Owners for specific digital initiatives. Direct collaboration with engineering teams (developers) is a critical aspect of this role, ensuring designs are technically feasible and implemented accurately.

Operations Impact: The UX/UI Designer's work directly impacts operational efficiency by creating intuitive interfaces that reduce training time, minimize errors, and streamline workflows for internal users (e.g., claims adjusters, underwriters). For external users (customers, agents), effective UX/UI can lead to increased adoption of digital self-service tools, improved customer satisfaction, and potentially reduced call center volume, thereby impacting operational costs and revenue generation through better retention and acquisition.

Growth Opportunities:

• Senior UX/UI Designer: Advancement to a senior individual contributor role with increased project complexity, ownership, and potentially mentorship responsibilities.

• Lead UX/UI Designer: Opportunity to lead design initiatives, manage small design projects, and influence design strategy for specific product areas.

• UX/UI Manager: Potential to move into a management role, overseeing a team of designers, setting design standards, and defining the overall UX vision for ICW Group.

• Specialization: Deepen expertise in specific areas such as user research, interaction design, or accessibility, becoming a subject matter expert.

• Cross-Functional Roles: Leverage design expertise to move into product management or customer experience strategy roles.

📝 Enhancement Note: This analysis frames the UX/UI role within a broader career context, detailing its impact on business operations and outlining clear pathways for professional growth within a large organization like ICW Group. The emphasis on "operational efficiency" and "customer satisfaction" links the design role directly to business outcomes.

🌐 Work Environment

Office Type: This is a fully remote position, operating within the United States. This offers significant flexibility and autonomy, allowing the designer to work from a home office environment.

Office Location(s): While the role is remote, ICW Group has headquarters in San Diego and regional offices across the US. This distributed presence means collaboration will primarily occur virtually, with potential for occasional in-person meetings or team gatherings if circumstances allow, though not a requirement.

Workspace Context:

• Digital Collaboration Tools: The work environment will heavily rely on digital collaboration tools such as Slack, Microsoft Teams, Zoom, and project management software (e.g., Jira, Asana) for communication, file sharing, and task tracking.

• Design Software & Platforms: Access to necessary design software (Sketch, InVision, Adobe Creative Suite) and cloud-based platforms for prototyping and collaboration will be provided.

• Asynchronous Communication: Given the remote and potentially distributed nature of the team, proficiency in asynchronous communication and clear documentation will be essential for effective collaboration.

• Independent Work: The role requires a high degree of self-discipline and the ability to manage one's own time and tasks effectively in a remote setting.

Work Schedule:

• The standard work schedule is typically 40 hours per week. However, flexibility is often inherent in remote UX/UI roles to accommodate different time zones for collaboration, personal appointments, or focused work periods. Adherence to project timelines and availability for critical meetings will be key.

📝 Enhancement Note: This section details the practicalities of a remote work environment, focusing on the tools and communication styles essential for a remote UX/UI designer. It emphasizes the need for self-discipline and effective asynchronous communication, which are critical for success in such roles.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening (Recruiter): A brief call to assess basic qualifications, cultural fit, and interest in the role and ICW Group.

2. Hiring Manager Interview: In-depth discussion about your experience, design philosophy, problem-solving approach, and how your skills align with the team's needs.

3. Portfolio Review & Design Challenge: A critical stage where you will present your portfolio, discussing 2-3 key projects in detail. This will likely include explaining your process, design decisions, and the impact of your work. A practical design challenge (e.g., a small design exercise, critique of an existing interface, or a scenario-based problem) may be assigned either before or during this interview.

4. Team/Stakeholder Interviews: Meet with potential colleagues (e.g., developers, product owners, other designers) to assess collaboration style, communication skills, and technical understanding.

5. Final Interview/Offer: Final discussion with the hiring manager or a senior leader, followed by an offer if successful.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest projects that best represent your end-to-end design process and showcase a variety of skills relevant to the job description (e.g., user research, wireframing, prototyping, visual design, usability testing).

• Tell a Story: For each project, clearly define the problem, your role, your process, the challenges you faced, your solutions, and the measurable outcomes. Use visuals effectively to illustrate your journey.

• Highlight Impact: Quantify success whenever possible. Did your design improve conversion rates, reduce task completion time, increase user satisfaction, or drive business goals? Explain the link.

• Showcase Process: Detail your thought process, research methodologies, and iterative design cycles. Demonstrate how you use data and user feedback to inform your decisions.

• Tailor to ICW Group: If possible, subtly tailor your presentation to highlight experiences or skills that align with ICW Group's industry (insurance) or specific challenges they might face.

• Be Prepared for Questions: Anticipate questions about your design choices, how you handle feedback, how you collaborate with developers, and your understanding of UX/UI best practices.

Challenge Preparation:

• Understand the Brief: If a design challenge is assigned, ensure you fully understand the requirements, constraints, and goals. Ask clarifying questions.

• Prioritize: Focus on the core aspects of the challenge. It's better to do a good job on a few key areas than a superficial job on many.

• Think Aloud: If the challenge is live, articulate your thought process, assumptions, and decisions as you work. This demonstrates your problem-solving skills and design thinking.

• Focus on Process: Even if time is limited, show your approach to problem-solving. How would you start? What information would you seek? What trade-offs would you consider?

• Present Clearly: Prepare a concise presentation of your solution, highlighting your rationale and any trade-offs made.

📝 Enhancement Note: This section provides a structured breakdown of the interview process, emphasizing the critical portfolio review and design challenge components. The tips are action-oriented, guiding candidates on how to present their work effectively and prepare for practical assessments, all within the context of a UX/UI role.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Sketch, InVision, Balsamiq, Figma (expected proficiency).

• Visual Design & Asset Creation: Adobe Creative Suite (Photoshop, Illustrator).

• Collaboration & Communication: Slack, Microsoft Teams, Zoom.

• Project Management: Jira, Asana, Trello (or similar Agile tools).

• User Research Platforms: Qualtrics, SurveyMonkey, UserTesting.com (familiarity expected).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (understanding of how to interpret data).

• BI/Dashboard Tools: Tableau, Power BI (familiarity with data visualization principles).

CRM & Automation:

• CRM Systems: Salesforce (understanding of how UX impacts CRM usage).

• Automation Tools: Basic understanding of how UX design integrates with marketing automation or workflow automation tools.

Front-End Technologies (for collaboration):

• Languages: HTML, CSS (SCSS), JavaScript.

• Frameworks: Basic awareness of popular front-end frameworks (e.g., React, Angular, Vue.js) to understand technical constraints.

📝 Enhancement Note: This section lists the specific tools and technologies a UX/UI Designer would typically use or interact with. It covers design software, collaboration platforms, project management tools, and the foundational front-end technologies they need to understand for effective collaboration with development teams.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user in all design decisions, ensuring products are intuitive, accessible, and valuable.

• Collaboration & Communication: Fostering an environment where open communication, constructive feedback, and cross-functional teamwork are paramount to successful product development.

• Data-Driven Improvement: Utilizing data, user feedback, and analytics to inform design choices, measure impact, and drive continuous iteration and optimization.

• Innovation & Adaptability: Embracing new technologies, design methodologies, and creative problem-solving to stay ahead of industry trends and deliver cutting-edge user experiences.

• Accountability & Ownership: Taking responsibility for design outcomes, from initial concept through implementation, and demonstrating a proactive approach to problem-solving.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with Product Management, Engineering, and Business Stakeholders to ensure a shared understanding of user needs and business objectives.

• Iterative Design Process: Engaging in regular design reviews, feedback sessions, and collaborative workshops to refine designs and ensure alignment across teams.

• Knowledge Sharing: Contributing to a culture of continuous learning by sharing insights, best practices, and learnings from user research and design experiments.

• Constructive Feedback: Providing and receiving feedback constructively, with a focus on improving the product and fostering professional growth within the team.

📝 Enhancement Note: This section infers the likely values and collaboration style at ICW Group based on their industry, size, and the nature of a UX/UI role. It emphasizes qualities like user advocacy, data-informed decision-making, and strong cross-functional teamwork, which are essential for success in this type of role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Constraints: Navigating the complexities of business requirements, technical limitations, and budget constraints while ensuring a superior user experience.

• Designing for a Complex Industry: Translating intricate insurance processes (underwriting, claims management) into user-friendly digital interfaces that are accessible to both technical and non-technical users.

• Maintaining Design Consistency Across Platforms: Ensuring a cohesive and branded user experience across various digital touchpoints (web, mobile, internal tools) and evolving product lines.

• Remote Collaboration Effectiveness: Maintaining strong communication, collaboration, and alignment with distributed teams across different time zones and departments.

• Measuring Design Impact: Clearly articulating and quantifying the ROI of UX/UI design initiatives to stakeholders, demonstrating value beyond aesthetics.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Access to training and resources for mastering new design tools, methodologies (e.g., advanced user research, service design), and emerging technologies.

• Industry-Specific Design: Deepening expertise in designing for the P&C insurance sector, understanding its unique user personas and operational workflows.

• Leadership & Mentorship: Opportunities to mentor junior designers, lead design sprints, and develop leadership skills for future growth.

• Cross-Functional Exposure: Gaining a deeper understanding of product management, engineering processes, and business operations through close collaboration.

• Certifications & Conferences: Support for attending industry conferences (e.g., UXPA, Rosenfeld Media events) and pursuing relevant professional certifications.

📝 Enhancement Note: This section anticipates potential challenges inherent in the role and industry, framing them as opportunities for skill development and strategic problem-solving. It also outlines concrete learning and growth avenues, providing a clear vision for career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX challenge you faced in a previous role and how you approached solving it. What was the outcome, and what did you learn?" (Focus on problem-solving, process, and impact.)

• "How do you balance user needs with business objectives and technical constraints? Can you provide an example?" (Demonstrate strategic thinking and negotiation skills.)

• "How do you collaborate with developers and product managers? Describe a situation where you had to influence stakeholders or advocate for a design decision." (Highlight teamwork and communication.)

• "Walk us through your process for conducting user research and translating those findings into design solutions." (Showcase your research methodology and ability to generate actionable insights.)

Company & Culture Questions:

• "What interests you about ICW Group and the P&C insurance industry specifically?" (Research the company's mission, values, recent news, and understand the role of UX in insurance.)

• "How do you see your design philosophy aligning with our company's focus on creating the 'best insurance experience possible'?" (Connect your approach to their stated goals.)

Portfolio Presentation Strategy:

• Structure: For each project, use a clear narrative: Problem -> Your Role -> Research/Discovery -> Design Process (Ideation, Wireframing, Prototyping, Iteration) -> Solution -> Impact/Results -> Learnings.

• Visuals are Key: Use high-quality screenshots, mockups, flow diagrams, and brief video clips (if applicable) to illustrate your work.

• Explain the 'Why': Don't just show what you did; explain the rationale behind your design decisions. Why did you choose this layout? Why this interaction? What problem were you solving?

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs. If hard data isn't available, discuss qualitative feedback or anticipated benefits.

• Be Concise: Practice your presentation to ensure it fits within the allocated time, allowing ample time for Q&A.

📝 Enhancement Note: This section provides specific, actionable advice on how to prepare for interviews, including example questions tailored to a UX/UI role in a corporate environment and detailed guidance on presenting a portfolio effectively.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the ICW Group careers portal using the provided link.

• Portfolio Customization: Ensure your portfolio is up-to-date and highlights 2-3 of your strongest end-to-end design projects that align with the responsibilities and required skills outlined in this description. Focus on showcasing your process, problem-solving abilities, and measurable impact.

• Resume Optimization: Tailor your resume to emphasize your years of experience in UX/UI design, proficiency with key tools (Sketch, InVision, HTML/CSS), and experience in user research, wireframing, and prototyping. Use keywords from the job description.

• Interview Preparation: Research ICW Group, their products, and their mission. Prepare to discuss your portfolio projects in detail, articulate your design philosophy, and answer behavioral and situational questions focusing on collaboration and problem-solving. Practice your "tell me about a time" stories.

• Company Research: Understand ICW Group's position in the P&C insurance market and how user experience contributes to their business goals. Be ready to discuss how your design skills can address challenges specific to the insurance industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.