UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Freebird

Location: United States

Job Type: FULL_TIME

Category: UX/UI Design / CRO Operations

Date Posted: 2026-08-05

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end UX/UI design for high-impact conversion surfaces, including Product Detail Pages (PDPs), checkout flows, and landing pages.

• Develop, maintain, and scale a comprehensive design system, ensuring consistency and efficiency across all digital touchpoints.

• Drive measurable business outcomes through data-informed design, A/B testing, and a deep understanding of conversion rate optimization (CRO) principles.

• Collaborate closely with CRO Managers, Product Managers, and Engineering teams to translate data insights into actionable design solutions and production-ready UI.

📝 Enhancement Note: This role is positioned within a "CRO Operations" context due to the heavy emphasis on conversion-focused design, A/B testing, data analysis, and direct impact on revenue metrics, which are core functions of a CRO operations specialist. The "5-10 Years" experience level is inferred from the "4-7 years" requirement combined with the expectation of owning and scaling a design system and driving significant business impact, suggesting a mid-to-senior level of expertise.

📈 Primary Responsibilities

• Design and iterate on UX/UI for conversion-critical customer journey touchpoints, including PDPs, checkout funnels, landing pages, calls-to-action (CTAs), and post-purchase experiences.

• Conceptualize, design, and document A/B test variants with clearly defined hypotheses and success metrics, directly contributing to the CRO roadmap.

• Analyze A/B test results, identifying winning patterns for documentation and learning, and dissecting losing variants for deeper insights and iterative improvements.

• Proactively identify customer friction points within the digital experience by leveraging tools like heatmaps, session replays, and web analytics, translating these insights into impactful design test briefs.

• Own the Freebird Design System, including the component library, design tokens, and pattern documentation within Figma, ensuring predictable growth and preventing design drift.

• Act as the primary gatekeeper for design consistency, reviewing team output, flagging deviations, and evolving the design system to accommodate Freebird's expanding product lines.

• Create precise design specifications and acceptance criteria to facilitate smooth and efficient implementation by the development team, minimizing back-and-forth communication.

• Deliver polished, production-ready designs within a sprint cadence, ensuring pixel-perfect execution across web and app interfaces.

• Provide clean and comprehensive handoffs to the development team, including detailed specifications, interaction notes, and edge-case coverage.

• Contribute actively to sprint planning and grooming sessions, providing accurate work estimations, early risk flagging, and reliable delivery of commitments.

• Help establish and refine scalable design practices, including critique culture, file organization standards, and handoff protocols, as the design team grows.

• Set a high quality bar for the team's output through strong personal execution and adherence to rigorous design standards.

📝 Enhancement Note: The responsibilities are detailed to reflect the "execution-first" and "hands-on" nature of the role, emphasizing daily Figma work, sprint cadence delivery, and direct linkage to business metrics as described in the original posting. The inclusion of "CRO roadmap" and "design hypothesis backlog" directly reflects the operational aspect of managing and executing experimentation.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Human-Computer Interaction (HCI), UX Design, or a related field, or equivalent practical experience in a design-centric role.

Experience: 4-7 years of dedicated UX/UI design experience, with a significant portion focused on Direct-to-Consumer (DTC) or e-commerce environments. This experience is a mandatory requirement.

Required Skills:

• Proven expertise in UX/UI design for conversion-critical e-commerce surfaces, including PDPs, checkout flows, and subscription experiences.

• Demonstrated experience in building, maintaining, and scaling comprehensive design systems within Figma, encompassing components, variants, design tokens, and thorough documentation.

• A strong portfolio showcasing measurable business impact, evidenced by conversion improvements, increased Click-Through Rates (CTR), Conversion Rate (CVR) gains, Average Order Value (AOV) growth, or similar performance metrics.

• Hands-on experience managing the full experimentation lifecycle, from hypothesis generation and variant design to analyzing results and implementing iterative improvements.

• Advanced proficiency in Figma for design, prototyping, and design system management.

• Ability to work independently, proactively identify and communicate blockers, and maintain project momentum without reliance on established, perfect processes.

• Comfort and skill in presenting and defending design decisions, grounded in customer insights and performance data.

• Strong understanding of user research methodologies, including heatmaps and session replays, for identifying friction points. Preferred Skills:

• Prior experience working in close collaboration with a dedicated CRO or experimentation team.

• Familiarity with e-commerce platforms such as Shopify or headless commerce architectures.

• Background in direct-response marketing or performance creative development.

• Experience in establishing a design system from its inception within a DTC brand.

📝 Enhancement Note: The "Required Skills" are directly extracted and elaborated from the job description's "What You'll Need" section, emphasizing the mandatory nature of DTC/e-commerce experience and design system proficiency. The "Preferred Skills" are drawn from the "Bonus Points" section, framed as advantageous additions. Education is inferred as a common requirement for design roles at this level.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is essential, demonstrating a minimum of 4-7 years of UX/UI design experience with a clear focus on DTC or e-commerce.

• The portfolio must showcase measurable business impact, with specific examples of how your design decisions led to improvements in key performance indicators such as CTR, CVR, AOV, or customer retention.

• Include detailed case studies of your involvement in the full experimentation process, from initial hypothesis to analyzing results and iterating on designs.

• Demonstrate hands-on experience with building, maintaining, and scaling a design system, highlighting your contributions to its components, tokens, and documentation.

• Showcase advanced Figma proficiency, including examples of complex prototyping and design system implementation. Process Documentation:

• Provide evidence of your ability to create detailed specifications and acceptance criteria for development handoffs, ensuring clarity and minimizing implementation ambiguity.

• Include examples of how you have identified customer friction points using data (heatmaps, session replays, analytics) and translated these insights into actionable design briefs.

• Document your approach to maintaining version control and governance for design systems to ensure predictable growth and prevent inconsistencies.

• Illustrate your process for contributing to sprint planning, including accurate work estimation and proactive risk identification.

📝 Enhancement Note: This section is tailored to a UX/UI design role with a strong CRO focus. The emphasis is on demonstrating measurable impact, a systematic approach to experimentation, and the practical application of design systems and development handoffs, aligning with the operational demands of the role.

💵 Compensation & Benefits

Salary Range: Given the role's requirements for 4-7 years of specialized experience in DTC/e-commerce UX/UI design, advanced Figma proficiency, design system ownership, and a remote-first US-based structure, the estimated salary range for a UX/UI Designer in the United States is between $100,000 and $140,000 annually. This estimate is based on industry benchmarks for similar roles in tech/e-commerce companies, considering the company's 9-figure DTC status which suggests a capacity for competitive compensation, and the high demand for designers with proven CRO impact.

Benefits:

• Remote-first and flexible work environment, allowing for autonomy and trust.

• Unlimited Paid Time Off (PTO) to encourage recharge and work-life balance.

• Opportunity to make a significant impact on a growing 9-figure DTC brand.

• Collaborative and supportive team culture with open communication.

• Continuous learning and growth opportunities within a fast-moving, results-driven organization.

Working Hours: 40 hours per week, with a requirement for meaningful overlap with US working hours to facilitate collaboration with the CRO Manager and engineering teams.

📝 Enhancement Note: The salary range is an estimate based on the provided experience level, location (United States), job type (FULL_TIME), and the company's described scale (9-figure DTC brand). It reflects typical compensation for specialized UX/UI designers with CRO expertise in the US market. Benefits are directly pulled from the "What You'll Get" section of the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Direct-to-Consumer (DTC) - specializing in grooming products, aiming to redefine the consumer experience. Freebird operates as a 9-figure brand with a strong focus on paid acquisition and is now prioritizing conversion, retention, and compounding growth through enhanced customer experiences.

Company Size: While not explicitly stated, the company describes itself as a "9-figure DTC brand" and is hiring for a role that implies a growing, established team structure. This suggests a company size likely ranging from 50-250 employees, large enough to have dedicated CRO and design functions but still agile enough to move fast.

Founded: The founding date is not provided, but the company's description as a "9-figure DTC brand" indicates it has achieved significant scale and market presence. This suggests a company that has successfully navigated early-stage growth and is now focused on optimization and expansion.

Team Structure:

• The UX/UI Designer will report to the Senior Director of Design, indicating a clear reporting line within the design function.

• A key partnership will be with the CRO Manager, highlighting a strong cross-functional collaboration between design and conversion optimization efforts.

• The role implies collaboration with Product Managers and Engineering teams to ensure seamless implementation of designs and experiments. Methodology:

• Data-driven decision-making is paramount, with a focus on hypothesis-led A/B testing and analysis of performance metrics (CTR, CVR, AOV).

• Workflow planning and optimization are embedded in the sprint cadence, requiring agile methodologies for design and development.

• Automation and efficiency are key, particularly through the development and maintenance of a scalable design system.

Company Website: myfreebird.com

📝 Enhancement Note: The company context is built from the provided description, inferring size and stage based on "9-figure DTC brand" and the need for specialized roles. The team structure and methodology are derived from the explicit reporting lines and the emphasis on CRO and design systems.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level within the design and operations spectrum. It requires substantial experience (4-7 years) and the ability to independently own critical functions like the design system and conversion-focused surfaces. The expectation is for the individual to not only execute but also to help establish scalable practices and set quality standards for future team members.

Reporting Structure: The UX/UI Designer reports to the Senior Director of Design, indicating a hierarchical structure within the design department. However, the role's deep integration with the CRO Manager signifies a strong horizontal collaboration, blending design execution with operational CRO strategy.

Operations Impact: The primary impact of this role is directly on revenue generation and customer conversion. By optimizing critical customer touchpoints and driving a steady cadence of successful A/B tests, the designer will directly influence key business metrics such as conversion rates, average order value, and customer lifetime value. The ownership of the design system ensures scalability and efficiency, indirectly supporting broader operational goals.

Growth Opportunities:

• Design System Expertise: Become the internal authority on the Freebird design system, potentially leading its expansion and governance as the company grows.

• CRO Specialization: Deepen expertise in Conversion Rate Optimization by working closely with a dedicated CRO Manager, gaining advanced skills in experimentation, data analysis, and performance marketing design.

• Leadership Potential: Contribute to establishing scalable design practices and setting quality standards, which can pave the way for future leadership roles in design or operations.

• Strategic Influence: Directly influence product development and marketing strategy through data-backed design hypotheses and experimental outcomes, playing a key role in the company's next phase of growth.

📝 Enhancement Note: The "Operations Career Level" is inferred from the experience requirements and the scope of responsibilities, particularly the ownership of the design system and the expectation to set quality standards. "Operations Impact" is framed around revenue and conversion metrics, aligning with the role's stated purpose. Growth opportunities are derived from the "Scale the Design Function" and "What Success Looks Like" sections.

🌐 Work Environment

Office Type: This position is 100% remote, offering a fully distributed work environment.

Office Location(s): While the role is remote, it requires "meaningful overlap with US working hours." This suggests that candidates should be located within the United States and be available to collaborate during core business hours across various US time zones.

Workspace Context:

• Collaborative Environment: Designed for remote collaboration, with an emphasis on open communication, cross-functional partnerships (CRO Manager, Product, Engineering), and a "kind, people-focused team."

• Tools and Technology: Access to Figma for design and prototyping, and likely a suite of collaboration tools (e.g., Slack, Zoom) and analytics platforms (e.g., Google Analytics, Hotjar). The company relies on a robust design system as its foundational UI component library.

• Team Interaction: Opportunities for interaction through virtual critiques, sprint planning, grooming sessions, and regular check-ins with the Senior Director of Design and CRO Manager. The culture promotes a fast-paced, results-driven approach with a focus on execution.

Work Schedule: The standard work schedule is 40 hours per week. While remote and offering flexibility, the need for "meaningful overlap with US working hours" implies a structured daily availability for real-time collaboration.

📝 Enhancement Note: The "Workspace Context" emphasizes the remote nature while highlighting the operational aspects of collaboration, tool utilization (especially Figma and design systems), and the structured interaction within a fast-paced, results-oriented team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on demonstrated UX/UI expertise in DTC/e-commerce, design system experience, and measurable CRO impact.

• Design Challenge/Case Study: Expect a practical exercise or a deep dive into portfolio case studies that showcase your ability to design for conversion, your process for A/B testing, and how you've leveraged data to drive decisions. This may involve presenting a specific conversion hypothesis and design solution.

• Hiring Manager/Team Interviews: Discussions with the Senior Director of Design and potentially the CRO Manager to assess your design philosophy, collaboration style, problem-solving skills, and cultural fit within a fast-paced, execution-driven environment.

• Final Evaluation: Assessment of your overall fit, technical skills, and potential to contribute to Freebird's growth objectives, with a focus on your ability to deliver production-ready UI at sprint velocity and own the design system.

Portfolio Review Tips:

• Quantify Impact: For every project, clearly state the problem, your role, the solution, and most importantly, the measurable business results (e.g., "Increased CVR by 15%," "Reduced checkout abandonment by 10%").

• Showcase Design System Expertise: Dedicate a section to your design system work. Detail its components, tokens, documentation process, and how you've maintained consistency and scalability. Include Figma screenshots or interactive prototypes.

• Highlight Experimentation Process: Present case studies that walk through your A/B testing process. Show your hypothesis, variant designs, and how you analyzed results to inform next steps.

• Demonstrate Figma Proficiency: Include examples that showcase advanced Figma skills, such as complex component structures, interactive prototypes, and efficient workflows.

• Tailor to Freebird: Briefly explain why your skills and experience are a strong match for Freebird's focus on DTC, conversion, and design system-driven growth.

Challenge Preparation:

• Understand CRO Fundamentals: Refresh your knowledge of key CRO metrics (CTR, CVR, AOV, Bounce Rate) and common experimentation strategies for e-commerce.

• Practice Hypothesis Formulation: Be ready to articulate clear, testable hypotheses for improving conversion on specific e-commerce pages (PDPs, checkout).

• Design System Thinking: Prepare to discuss how you would approach building or evolving a design system for a growing DTC brand, focusing on scalability and developer handoff.

• Data Interpretation: Be ready to discuss how you interpret user behavior data (heatmaps, session replays, analytics) to inform design decisions.

📝 Enhancement Note: This section provides actionable advice tailored to a UX/UI designer role with a strong CRO and design system component, focusing on demonstrating quantifiable results, process transparency, and technical proficiency in Figma and experimentation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UX/UI design, prototyping, design system management, and collaboration. Advanced proficiency is a must.

• Design System Tooling: Figma's capabilities for components, variants, auto layout, and design tokens will be central.

• Prototyping Tools: Figma's built-in prototyping features, or potentially dedicated tools for more complex interactions if needed.

Analytics & Reporting:

• Web Analytics Platforms: Google Analytics, Adobe Analytics, or similar for tracking user behavior and performance metrics.

• Heatmap & Session Replay Tools: Hotjar, FullStory, Crazy Egg, or similar for qualitative user behavior analysis and identifying friction points.

• A/B Testing Platforms: Optimizely, VWO, Google Optimize, or internal experimentation frameworks for designing and analyzing tests.

CRM & Automation:

• E-commerce Platforms: Shopify or headless commerce environments are highly relevant, indicating familiarity with their front-end structures and customization capabilities.

• Project Management Tools: Jira, Asana, Trello, or similar for sprint planning, task management, and workflow tracking.

• Collaboration Tools: Slack, Microsoft Teams, or similar for daily communication and team coordination.

📝 Enhancement Note: This section enumerates the specific tools and technologies mentioned or implied in the job description, focusing on design, CRO, analytics, and e-commerce platforms relevant to a UX/UI Designer driving conversion.

👥 Team Culture & Values

Operations Values:

• Execution-First: A strong emphasis on getting things done and delivering tangible results, rather than getting bogged down in lengthy debates.

• Data-Driven: Decisions are expected to be backed by customer insights, performance data, and clear hypotheses.

• Growth & Improvement: A mindset of continuous learning, adaptation, and a commitment to never settling for the status quo.

• Ownership & Accountability: High degree of autonomy and trust, with individuals expected to take responsibility for their work and its outcomes.

• Kindness & Collaboration: A supportive, people-focused team environment that values open communication and mutual support.

Collaboration Style:

• Cross-functional Integration: Close collaboration between Design, CRO, Product, and Engineering is fundamental to the workflow.

• Data-Informed Critiques: Design reviews are expected to be constructive, data-informed, and focused on improving conversion and user experience.

• Agile Cadence: Work is delivered within sprint cycles, requiring efficient communication and timely handoffs.

• Open Communication: A culture that encourages open dialogue, proactive communication of blockers, and sharing of insights.

📝 Enhancement Note: The team culture and values are synthesized from the descriptive language in the job posting, such as "no politics, just execution," "results-driven," "embrace growth and change," and "kind, people-focused team." These are translated into specific values and collaboration styles relevant to an operations-focused design role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Excellence with Sprint Velocity: The need to deliver high-quality, production-ready designs at a rapid pace within sprint cycles, while also maintaining meticulous design system integrity.

• Translating Data into Actionable Design: Effectively interpreting complex user behavior data and CRO metrics to formulate compelling design hypotheses and create variants that drive measurable improvements.

• Owning and Scaling a Design System: Taking full responsibility for a critical design asset that underpins the entire digital experience, ensuring its scalability, consistency, and adoption across the organization.

• Remote Collaboration Effectiveness: Maintaining strong communication, collaboration, and team cohesion in a fully remote environment, requiring proactive engagement and clear articulation of ideas.

Learning & Development Opportunities:

• Deep Dive into CRO: Gain extensive hands-on experience and expertise in conversion rate optimization by partnering closely with a dedicated CRO Manager and contributing to a continuous experimentation roadmap.

• Design System Leadership: Develop advanced skills in design system architecture, governance, and scaling, potentially becoming the subject matter expert for the company.

• Cross-Functional Acumen: Enhance understanding of product development, engineering constraints, and performance marketing through close collaboration with diverse teams.

• Impactful Design Contribution: Directly contribute to the growth of a 9-figure DTC brand, seeing the tangible business results of your design decisions and strategic input.

📝 Enhancement Note: Challenges are identified based on the inherent demands of the role, such as balancing speed with quality, data interpretation, and design system ownership in a remote setting. Growth opportunities are derived from the stated benefits and the potential for skill development within the role's scope.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new Product Detail Page (PDP) for a DTC e-commerce brand, focusing on conversion optimization." (Prepare to discuss hypothesis generation, A/B testing, data analysis, and design system application.)

• "Walk us through a time you built or significantly contributed to a design system. What were the key challenges, and how did you ensure its adoption and scalability?" (Focus on components, tokens, documentation, and governance.)

• "How do you approach analyzing A/B test results? Can you share an example where you used data to iterate on a design and achieve a specific business outcome?" (Emphasize data interpretation, hypothesis refinement, and measurable impact.)

• "Imagine we want to improve our checkout conversion rate. What are the first three hypotheses you would explore, and what would be your initial design approach for each?" (Demonstrate critical thinking, CRO instincts, and design strategy.) Company & Culture Questions:

• "What excites you about Freebird's mission and its focus on redefining grooming for the modern consumer?" (Research the brand and its market positioning.)

• "How do you see your role contributing to a 'no politics, just execution' culture?" (Highlight your proactive, results-driven work style.)

• "How do you foster collaboration and maintain strong working relationships in a remote-first environment?" (Share examples of your communication and teamwork strategies.)

• "How do you stay updated on the latest UX/UI trends, design system best practices, and CRO strategies?" (Showcase your commitment to continuous learning.) Portfolio Presentation Strategy:

• Quantify Everything: For each case study, start with the business objective, your specific role, the actions you took, and the quantifiable results. Use charts and graphs to visualize impact.

• Show, Don't Just Tell: Use high-fidelity mockups and interactive prototypes within Figma to demonstrate your design solutions and user flows.

• Explain Your "Why": For every design decision, be prepared to explain the rationale behind it, referencing user data, CRO principles, or design system constraints.

• Highlight Design System Contribution: Clearly articulate your role in building or maintaining the design system, showcasing its architecture and your process for contributing new components or patterns.

• Focus on CRO Impact: Emphasize projects where your design directly led to improvements in conversion rates, CTR, AOV, or other key business metrics.

📝 Enhancement Note: Interview preparation advice is tailored to the specific requirements of a UX/UI Designer role focused on CRO and design systems, emphasizing data-driven decision-making, quantifiable results, and practical application of design principles in an e-commerce context.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is readily accessible and clearly showcases your 4-7+ years of DTC/e-commerce UX/UI experience, with a strong emphasis on design systems and measurable conversion rate improvements. Tailor any accompanying cover letter to highlight your understanding of Freebird's brand and mission.

• Resume Optimization: Update your resume to prominently feature keywords such as "UX/UI Design," "Figma," "Design Systems," "Conversion Rate Optimization (CRO)," "A/B Testing," "DTC," "E-commerce," and any specific tools or platforms mentioned. Quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your design process, especially your approach to hypothesis-driven experimentation and design system management. Be ready to discuss your portfolio case studies in detail, focusing on the business impact of your work.

• Company Research: Thoroughly review Freebird's website (myfreebird.com), social media presence, and any available press to understand their brand, products, customer base, and overall market positioning. Consider their current digital experience and identify potential areas for UX/UI and CRO improvements.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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