UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Freebird

Location: United Kingdom

Job Type: FULL_TIME

Category: UX/UI Design / Growth Design

Date Posted: 2026-08-05T04:43:45.374

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote (with US working hours overlap)

🚀 Role Summary

• Drive revenue growth through conversion-focused UX/UI design for critical customer touchpoints including PDPs, checkout, and landing pages.

• Own and scale the Freebird design system, ensuring consistency and efficiency across all digital experiences.

• Execute and analyze A/B tests, translating data-driven insights into actionable design improvements and hypotheses.

• Collaborate closely with CRO, Engineering, and Product teams to deliver high-quality, production-ready UI within agile sprint cadences.

📝 Enhancement Note: This role is positioned as a "Growth Designer" with a strong emphasis on measurable business impact and conversion optimization, rather than a purely aesthetic-focused UX/UI role. The "9-figure DTC brand" context and focus on "numbers move" indicate a high-performance, data-driven environment.

📈 Primary Responsibilities

• Lead UX/UI design for revenue-critical customer journey stages, including Product Detail Pages (PDPs), checkout flows, landing pages, Calls-to-Action (CTAs), and post-purchase experiences.

• Design A/B test variants with clearly defined hypotheses and success metrics, ensuring all experimental designs are production-ready.

• Analyze A/B test results, identify winning patterns for documentation and iteration, and dissect losing variants to extract key learnings.

• Collaborate with the CRO Manager to develop and maintain a robust design hypothesis backlog, ensuring continuous experimentation.

• Utilize customer behavior data (heatmaps, session replays, analytics) to identify friction points and translate these insights into compelling test briefs.

• Own the entire Freebird design system, including the component library, design tokens, and pattern documentation within Figma.

• Implement version control and governance for the design system to ensure predictable growth and prevent design drift.

• Act as the primary gatekeeper for design consistency, reviewing team outputs, identifying deviations, and evolving the system as product lines expand.

• Develop clear design specifications and acceptance criteria to facilitate efficient and accurate implementation by the development team.

• Translate stakeholder briefs into polished, production-ready designs that adhere to sprint cadences and maintain pixel-perfect execution.

• Deliver clean, comprehensive handoffs to the engineering team, including detailed specifications, interaction notes, and edge-case coverage.

• Participate actively in sprint planning and grooming, providing accurate work estimates and proactively flagging potential risks.

• Contribute to establishing scalable design practices, including fostering a critique culture, optimizing file organization, and refining handoff standards.

📝 Enhancement Note: The responsibilities heavily emphasize a data-driven, experimental approach to design, directly linking design output to measurable business outcomes like CTR, CVR, and AOV. The ownership of the design system is presented as foundational to scalability, not a secondary task.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and practical experience are prioritized over formal education.

Experience: 4-7 years of dedicated UX/UI design experience, with a significant portion focused on Direct-to-Consumer (DTC) or e-commerce environments, specifically involving PDPs, checkout flows, and subscription models.

Required Skills:

• Proven experience building, maintaining, and scaling design systems within Figma, encompassing components, variants, design tokens, and comprehensive documentation.

• Demonstrated ability to execute and analyze A/B tests, translating results into actionable design iterations and driving measurable improvements.

• Advanced proficiency in Figma for all aspects of design, prototyping, and system management.

• Strong understanding of conversion rate optimization (CRO) principles and their application in digital product design.

• Ability to independently manage workload, proactively communicate challenges and blockers, and maintain project momentum.

• Skill in presenting and confidently defending design decisions, supported by customer insights and performance data.

• Experience in designing for both web and mobile app experiences with a focus on pixel-perfect execution. Preferred Skills:

• Direct experience working in close partnership with a CRO or experimentation team.

• Familiarity with e-commerce platforms such as Shopify or headless commerce architectures.

• Background in direct-response marketing or performance creative development.

• Experience in establishing a design system from its inception at a DTC brand.

📝 Enhancement Note: The requirement for "significant experience in DTC or e-commerce" and a portfolio demonstrating "measurable business impact" highlights the company's focus on performance-driven design. The emphasis on "execution-first" and "not just someone who creates beautiful interfaces" further clarifies the role's priorities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio showcasing a clear track record of measurable business impact, specifically detailing improvements in conversion rates (CVR), click-through rates (CTR), Average Order Value (AOV), or similar performance metrics.

• Case studies demonstrating experience in the full experimentation process, from hypothesis formulation and variant design to the analysis of results and subsequent iterations.

• Examples of a well-maintained and scaled design system within Figma, illustrating component libraries, design tokens, and pattern documentation.

• Demonstration of how design decisions were informed by customer insights, data analysis (heatmaps, session replays, analytics), and performance data. Process Documentation:

• Showcase experience in designing and documenting workflows for A/B testing, from hypothesis generation to result analysis and iteration.

• Illustrate your approach to maintaining and governing a design system to ensure consistency and scalability.

• Provide examples of clear design specifications and acceptance criteria designed for efficient implementation by development teams.

• Demonstrate how you translate stakeholder briefs into production-ready designs within agile sprint cycles.

📝 Enhancement Note: The portfolio is expected to be a critical tool for demonstrating ROI and performance impact, not just visual design skills. Emphasis is placed on showcasing the process behind achieving measurable results.

💵 Compensation & Benefits

Salary Range: Based on the "5-10 years" experience level, "United Kingdom" location, and the specific nature of a high-impact "Growth Design" role within a 9-figure DTC brand, a competitive salary range is estimated.

• Estimated Annual Salary: £60,000 - £85,000 GBP (This range is based on market research for experienced UX/UI and Growth Designers in the UK tech/e-commerce sector, considering the company's scale and the role's direct revenue impact. Actual compensation may vary based on specific experience, qualifications, and negotiation.)

Benefits:

• Remote-first and Flexible Work: Enjoy the autonomy and trust of working from anywhere.

• Unlimited Paid Time Off (PTO): Recharge and take time off as needed without strict day counting, promoting work-life balance.

• Meaningful US Working Hours Overlap: Facilitates close collaboration with US-based teams.

• Opportunity for High Impact: Directly contribute to the growth of a 9-figure DTC brand and see the tangible results of your design decisions.

• Growth and Learning: Be part of a culture that embraces change, continuous improvement, and innovation.

Working Hours: While the role is fully remote, candidates are required to have "meaningful overlap with US working hours." This suggests a need for flexibility, but also a commitment to being available during core US business hours (e.g., approximately 1 PM - 7 PM UK time, depending on the specific US team's location). The standard full-time expectation is likely 40 hours per week.

📝 Enhancement Note: The salary estimate is derived from typical mid-to-senior level UX/UI and Growth Design roles in the UK tech market, adjusted for the DTC e-commerce sector where performance-driven roles can command higher compensation. The "9-figure brand" status implies a capacity for competitive compensation. The "meaningful overlap" suggests a need for flexibility within the candidate's schedule.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, specifically in the grooming sector.

Company Size: Described as a "9-figure DTC brand," indicating a significant scale of operations and revenue, likely placing it in the mid-to-large enterprise category in terms of operational complexity and team size.

Founded: Freebird was founded with a mission to redefine grooming for the modern consumer, establishing a strong brand presence and significant customer base.

Team Structure:

• The UX/UI Designer will report to the Senior Director of Design, indicating a structured design leadership.

• Close partnership is expected with the CRO Manager, highlighting a strong focus on experimentation and conversion optimization.

• Collaboration will extend to engineering and potentially product teams, emphasizing a cross-functional, agile development environment. Methodology:

• Data-Driven Experimentation: The core methodology revolves around hypothesis-driven A/B testing and iterative design based on performance metrics.

• Design System Centricity: A scalable design system is foundational to all design output, ensuring consistency and efficiency.

• Agile Development: Work is executed within sprint cadences, requiring accurate estimation, timely delivery, and active participation in agile ceremonies.

• Execution-First Mindset: The culture prioritizes tangible results and efficient execution over extensive debate.

Company Website: myfreebird.com

📝 Enhancement Note: The company culture is depicted as fast-paced, results-driven, and highly collaborative, with a strong emphasis on measurable outcomes and continuous improvement. The "9-figure" status suggests a well-funded, growth-oriented organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior to Senior level (indicated by 4-7 years of experience and ownership of critical systems like the design system and conversion surfaces). It's a hands-on execution role with significant autonomy and impact, rather than a management position, but offers leadership within its domain.

Reporting Structure: The designer reports to the Senior Director of Design, providing a clear line of reporting and mentorship within the design function. Close collaboration with the CRO Manager is also a key element of the operational structure.

Operations Impact: The role has a direct and measurable impact on Freebird's revenue through optimizing conversion rates, improving customer experience on critical sales pages, and ensuring design consistency that supports brand perception and customer retention.

Growth Opportunities:

• Design System Mastery: Become the internal authority on the Freebird design system, shaping its evolution and potentially mentoring junior designers on its application.

• CRO Expertise: Deepen expertise in conversion rate optimization and experimental design, working alongside a dedicated CRO Manager.

• Scalable Design Practices: Contribute to establishing and refining scalable design processes as the company and design team grow.

• Cross-Functional Leadership: Influence product and engineering decisions through data-backed design proposals and high-quality execution.

• Career Progression: Potential pathways could lead to Senior Growth Designer, Design Lead roles, or specialization in areas like product-led growth or advanced experimentation strategy.

📝 Enhancement Note: The growth path is focused on deepening expertise in growth design, experimentation, and design system management, with opportunities to influence processes and scale the design function within a successful DTC brand.

🌐 Work Environment

Office Type: This is a 100% remote role, offering significant flexibility.

Office Location(s): While remote, the requirement for "meaningful overlap with US working hours" suggests that candidates should be in a time zone that facilitates this, likely within Europe, but with a commitment to aligning with US business operations. The company is based in the United States, but the role is open to candidates in the United Kingdom.

Workspace Context:

• Autonomy and Trust: The remote-first environment implies a culture of trust and autonomy for employees to manage their work effectively.

• Digital Collaboration Tools: Expect extensive use of digital tools for communication, design collaboration (Figma), project management, and data analysis.

• Cross-functional Interaction: Opportunities for regular interaction with designers, CRO specialists, engineers, and potentially marketing or product managers.

• Performance-Oriented: The environment is geared towards achieving measurable results and driving business growth through design.

Work Schedule: The role requires a commitment to working full-time (likely 40 hours per week) with "meaningful overlap with US working hours." This means candidates need to be adaptable and available during specific periods that align with US business operations, which may involve adjusting their typical working day.

📝 Enhancement Note: The "remote-first" nature combined with "US working hours overlap" indicates a need for a self-disciplined individual comfortable with asynchronous and synchronous communication across different time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess experience, skills, and alignment with the role's requirements, particularly the emphasis on conversion impact and design systems.

• Portfolio Review & Discussion: A deep dive into the candidate's portfolio with the hiring manager (Senior Director of Design) and potentially the CRO Manager. Expect to discuss specific case studies, design decisions, experiment outcomes, and how your work drove measurable business results.

• Design Challenge/Exercise: A practical exercise to assess design thinking, problem-solving skills, and ability to apply CRO principles. This might involve critiquing an existing page, proposing experiments, or designing a component within a design system context.

• Cross-functional Interview: Conversation with team members from engineering or CRO to evaluate collaboration style, technical understanding, and ability to work within an agile framework.

• Final Interview: Potentially with a senior leader to assess cultural fit, strategic thinking, and long-term potential within the company.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly articulate the problem, your solution, and the quantifiable results (e.g., "Increased conversion rate by X%", "Reduced checkout abandonment by Y%"). Use charts and data visualizations where appropriate.

• Highlight Design System Work: Dedicate specific sections or case studies to your experience building, maintaining, or scaling design systems. Show examples of components, tokens, and documentation.

• Showcase Experimentation Process: Detail your involvement in A/B testing, from hypothesis generation to result analysis. Explain your thought process and how you iterated based on data.

• Demonstrate Figma Proficiency: Be ready to walk through your Figma files, showcasing your organization, component usage, and design system structure.

• Tailor to Freebird: Research Freebird's current website and user experience. Be prepared to discuss specific areas for improvement or opportunities for experimentation relevant to their brand and offerings.

Challenge Preparation:

• Understand DTC Metrics: Familiarize yourself with key DTC metrics like CTR, CVR, AOV, LTV, CAC, and churn rate.

• Practice Hypothesis Formulation: Develop the ability to quickly generate testable hypotheses for common e-commerce scenarios (e.g., "Changing the CTA button color to X will increase clicks by Y% because...").

• Review Design System Best Practices: Refresh your knowledge on current best practices for design system architecture, component libraries, and documentation.

• Prepare for Data Interpretation: Be ready to discuss how you interpret user behavior data (heatmaps, session replays, analytics) to inform design decisions.

📝 Enhancement Note: The interview process is heavily skewed towards assessing practical application, data-driven decision-making, and the ability to deliver measurable results, particularly through A/B testing and design system management.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UX/UI design, prototyping, and design system management. Advanced proficiency is explicitly required.

• Design System Management: Tools and methodologies for building and maintaining component libraries, design tokens, and documentation within Figma.

• A/B Testing Platforms: Experience with tools used for experimentation (e.g., Optimizely, VWO, Google Optimize, or similar platforms) for designing variants and analyzing results.

Analytics & Reporting:

• Web Analytics: Proficiency with tools like Google Analytics for tracking user behavior, conversion funnels, and performance metrics.

• User Behavior Analysis Tools: Experience with heatmaps and session replay tools (e.g., Hotjar, FullStory, Crazy Egg) to identify user friction points.

• Data Interpretation: Ability to analyze performance data and translate insights into actionable design improvements.

CRM & Automation:

• While not explicitly listed as a primary responsibility, familiarity with e-commerce platforms like Shopify or headless commerce environments is a bonus. Understanding how design integrates with these systems is beneficial.

• Project Management Tools: Likely use of tools like Jira or Asana for sprint planning, task management, and workflow tracking.

📝 Enhancement Note: Figma is the cornerstone tool for this role. The emphasis on analytics and experimentation tools underscores the data-driven nature of the position. Familiarity with e-commerce platforms is a plus, indicating the operational context.

👥 Team Culture & Values

Operations Values:

• Execution-Focused: A strong emphasis on getting things done efficiently and effectively, with a bias for action.

• Data-Driven: Decisions are primarily informed by performance data and customer insights, not just opinions.

• Customer-Centric: A deep understanding of the customer journey and a commitment to improving their experience to drive business goals.

• Growth Mindset: Continuous improvement, embracing change, and a willingness to innovate without fear.

• Accountability: High degree of ownership for designs and their impact on business metrics.

Collaboration Style:

• Cross-functional Integration: Close collaboration with CRO, engineering, and potentially product teams is expected, requiring clear communication and shared goals.

• Open Communication: The team is described as "kind, people-focused" and communicating "openly."

• Critique Culture: A willingness to participate in design critiques to foster quality and continuous improvement.

• Results-Oriented Partnership: Collaboration is geared towards achieving shared business objectives and driving measurable outcomes.

📝 Enhancement Note: The culture values autonomy, data-informed decisions, and a results-oriented approach, all within a supportive and collaborative team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Conversion Goals: Navigating the tension between creating beautiful, on-brand designs and optimizing for maximum conversion and revenue.

• Maintaining Design System Scalability: Ensuring the design system can evolve and scale effectively as Freebird's product lines and digital presence expand.

• Data Interpretation and Hypothesis Generation: Continuously identifying meaningful insights from data and formulating effective, testable hypotheses.

• Remote Collaboration Across Time Zones: Effectively collaborating with teams in different time zones while maintaining productivity and clear communication.

• Fast-Paced Environment: Adapting to a high-speed, execution-focused culture where sprints and experiments move quickly.

Learning & Development Opportunities:

• Deep Dive into CRO: Gain extensive experience in conversion rate optimization strategies and experimentation methodologies.

• Advanced Design System Architecture: Develop expertise in creating robust, scalable, and maintainable design systems.

• Growth Design Strategy: Contribute to and learn about strategic growth initiatives for a 9-figure DTC brand.

• Cross-functional Exposure: Work closely with engineering and marketing to understand broader business operations and their impact on design.

• Mentorship: Potential for mentorship from senior design leadership and collaboration with experienced CRO professionals.

📝 Enhancement Note: The challenges are directly tied to the core responsibilities of a growth-focused designer, emphasizing the practical application of design skills to business outcomes. Growth opportunities are concentrated on specialization within performance design and system scaling.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you designed an A/B test that significantly improved a key metric. What was your hypothesis, how did you design it, and what were the results?" (Focus on quantifiable impact and your process.)

• "Describe your experience building or scaling a design system. What were the key components, challenges, and how did you ensure adoption and consistency?" (Highlight your system ownership and governance skills.)

• "How do you identify friction points in a user journey, and how do you translate those insights into actionable design solutions?" (Prepare to discuss your analytical process using data like heatmaps, session replays, and analytics.)

• "Imagine our PDP conversion rate dropped by 5%. What would be your first steps to diagnose the problem and what types of experiments might you propose?" (Demonstrate your problem-solving approach and CRO instincts.) Company & Culture Questions:

• "Why Freebird? What specifically about our brand and this role excites you?" (Research Freebird's mission, products, and current marketing.)

• "How do you stay aligned with US working hours while working remotely in the UK?" (Explain your strategy for managing time zones and ensuring collaboration.)

• "Describe your ideal team culture. How do you contribute to a positive and productive work environment?" (Align your response with Freebird's values of execution, data, and collaboration.)

• "How do you ensure your designs support business objectives and deliver measurable ROI?" (Emphasize your data-driven approach and focus on performance metrics.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to lead with your most impactful projects, especially those demonstrating conversion improvements and design system contributions.

• Tell a Story: For each case study, clearly outline the problem, your role, the process (including data and experimentation), your solution, and the measurable results.

• Show, Don't Just Tell: Use visuals (screenshots, mockups, data charts) effectively. Be prepared to walk through your Figma files to demonstrate your process and system.

• Quantify Results: Reiterate the specific metrics improved and the percentage of change.

• Address the "Why": Be ready to explain the rationale behind your design decisions, linking them to user needs, business goals, and data insights.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating quantifiable results, a deep understanding of CRO, proficiency with Figma and design systems, and the ability to thrive in a fast-paced, remote, data-driven environment.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is tailored to highlight your experience in DTC e-commerce, conversion optimization, and design system development. Prioritize case studies with measurable business impact.

• Resume Optimization: Update your resume to clearly state your years of experience, specific skills (Figma, Design Systems, CRO, A/B Testing), and achievements, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, experimental approach, and the business impact of your work. Prepare to discuss specific projects from your portfolio in detail.

• Company Research: Thoroughly research Freebird, its products, brand identity, and any recent news or marketing campaigns to demonstrate genuine interest and understanding of their business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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