UX/UI Designer (50/50 hybrid)

📍 Job Overview

Job Title: UX/UI Designer (50/50 Hybrid)

Company: Greene King

Location: Burton-on-Trent, Staffordshire, United Kingdom

Job Type: Full-time

Category: UX/UI Design, Digital Product Design

Date Posted: April 09, 2026

Experience Level: Mid-Level (2+ years)

Remote Status: Hybrid (50/50 office/remote)

🚀 Role Summary

• Drive end-to-end user experience (UX) and user interface (UI) design for both web and mobile applications, focusing on creating intuitive and engaging customer journeys.

• Maintain and contribute to a robust design system and component libraries to ensure visual consistency, accessibility, and efficient design handoffs across all digital platforms.

• Leverage Figma as the primary design tool for creating wireframes, prototypes, high-fidelity interfaces, and collaborating effectively with cross-functional teams.

• Collaborate closely with Product Managers, Developers, Marketing, and the Merchandising team to align user-centered design principles with business objectives, product roadmaps, and promotional strategies.

📝 Enhancement Note: The role's focus on "leading consistent web and/or app user experience designs" and "supporting the performance of products throughout the customer journey" indicates a mid-level position requiring ownership and strategic input, not just execution. The emphasis on a 50/50 hybrid model suggests a structured approach to collaboration and independent work.

📈 Primary Responsibilities

• Design and iterate on user flows, wireframes, and high-fidelity mockups for web and app interfaces, ensuring a seamless and compelling customer experience.

• Develop and maintain interactive prototypes in Figma to effectively communicate design concepts and gather early feedback.

• Actively participate in user research and usability testing sessions to gather insights and validate design decisions.

• Contribute to the evolution of the design system by creating new components, updating existing ones, and documenting usage guidelines.

• Translate business requirements and user needs into intuitive and visually appealing UI elements that align with Greene King's brand identity.

• Collaborate with engineering teams to ensure accurate implementation of designs and provide support throughout the development lifecycle.

• Work with the merchandising team to design effective user journeys that showcase venues, campaigns, and promotional offers, balancing commercial goals with user needs.

• Participate in Agile ceremonies, providing design expertise and ensuring design considerations are integrated into sprint planning and execution.

• Conduct design reviews and present work to stakeholders, articulating design rationale and incorporating feedback.

📝 Enhancement Note: The explicit mention of collaborating with the "merchandising team to ensure trading and promotional messaging lands in the right moments of the user journey" highlights a specific responsibility to integrate commercial objectives directly into the UX/UI design process, a key aspect of GTM (Go-To-Market) operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field is typically expected for roles requiring end-to-end design ownership. Relevant certifications or a strong portfolio can often substitute formal education for experienced candidates.

Experience: A minimum of 2 years of professional experience in crafting and measuring digital user experiences across web and app platforms is required. Experience within a fast-paced, cross-functional product development environment is highly beneficial.

Required Skills:

• Proven experience in end-to-end UX/UI design for digital products (web and app).

• Proficiency in using Figma for designing, prototyping, and asset handoff.

• Strong understanding and practical application of design system principles and component libraries.

• Experience in creating wireframes, user flows, and interactive prototypes.

• Familiarity with customer research methodologies and conducting usability testing.

• Understanding of core interaction design principles and best practices.

• Experience collaborating effectively within cross-functional teams (Product, Engineering, Marketing).

• Excellent communication and presentation skills for stakeholder engagement.

• Ability to contribute to customer-centered design processes.

Preferred Skills:

• Experience with Agile methodologies in product development.

• Knowledge of accessibility standards (WCAG) and their application in design.

• Experience working with merchandising or e-commerce teams.

• Familiarity with A/B testing and data analysis to inform design decisions.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate developer collaboration.

• Experience with design handoff tools beyond Figma's native capabilities.

📝 Enhancement Note: The "2Y+ experience crafting & measuring digital UX" directly informs the experience level. The emphasis on Figma, design systems, and cross-functional collaboration are critical technical and soft skills for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A well-curated portfolio showcasing a minimum of 2-3 comprehensive UX/UI design case studies.

• Each case study should clearly articulate the problem statement, your role and contributions, the design process followed (research, ideation, wireframing, prototyping, testing), and the final solution.

• Demonstrate the impact of your designs, ideally with quantifiable metrics related to user engagement, conversion rates, or task completion success.

• Showcase proficiency in Figma, including examples of complex components, auto-layout usage, and design system contributions.

Process Documentation:

• The portfolio should implicitly demonstrate an understanding of design process documentation, showing how you transition from initial concept to final design and handoff.

• Examples of how you have documented design decisions, user flows, or component specifications would be beneficial.

• Evidence of participation in usability testing and how feedback was incorporated into design iterations.

📝 Enhancement Note: Given the role's emphasis on end-to-end design and collaboration, a portfolio that clearly outlines the design process, showcases Figma proficiency, and demonstrates measurable impact is critical. This aligns with how operations roles often require tangible proof of process improvement and efficiency.

💵 Compensation & Benefits

Salary Range: Competitive Salary (as advertised). Based on industry benchmarks for a mid-level UX/UI Designer with 2+ years of experience in the UK hospitality sector, a typical range would be £35,000 - £50,000 per annum, depending on experience and specific skill set.

Benefits:

• Competitive Salary

• Pension contribution

• Career development training and opportunities across Greene King brands

• 33% discount on food and drink across all Greene King brands for the employee

• 15% discount on food and drink across all Greene King brands for loved ones

• Free Employee Assistance Program (offering mental health, well-being, financial, and legal support)

• 50% discount on stays at Greene King Inns and hotels for the employee

• 25% discount on stays at Greene King Inns and hotels for loved ones

• Refer a friend bonus (£1,500 upon successful placement)

• Wagestream access (allowing early access to earned wages)

• Various retail discounts (e.g., Superdrug, Three Mobile)

Working Hours: The role is full-time. While a standard 40-hour work week is implied, the hybrid nature suggests flexibility. Specific daily start/end times may vary but are expected to align with typical business hours and team collaboration needs.

📝 Enhancement Note: The "50/50 hybrid" arrangement implies a structured work schedule where approximately half the working days are spent in the office and the other half remotely. The advertised salary is "Competitive," requiring estimation based on market data for similar roles in the specified region and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality and Brewing. Greene King is a prominent player in the UK's hospitality sector, operating a vast network of pubs, restaurants, and hotels, alongside its brewing operations. This context means the digital products support a customer-facing, service-oriented business.

Company Size: Greene King employs approximately 39,000 people, indicating a large, established organization with significant resources and a complex operational structure.

Founded: Greene King has a long brewing and pub history spanning over 220 years, providing a strong heritage and deep roots in British culture.

Team Structure:

• The UX/UI Designer will likely be part of a digital product or marketing team, reporting into a Head of Digital, Product Lead, or Senior UX/UI Designer.

• This role requires close collaboration with Product Managers, Developers, Marketing teams, and specifically the Merchandising team.

Methodology:

• Greene King's digital product development likely follows an Agile methodology, emphasizing iterative design and development cycles.

• A customer-centered design approach is stated, meaning data from user research, usability testing, and analytics will inform design decisions.

• The integration with merchandising implies a strong focus on driving commercial outcomes through digital experiences.

Company Website: https://www.greeneking.co.uk/

📝 Enhancement Note: Understanding Greene King's position as a leader in British hospitality and its long history is crucial for appreciating the brand's values and the context of its digital products. The large company size suggests established processes but also potential for broad impact.

📈 Career & Growth Analysis

Operations Operations Career Level: This role is positioned at a Mid-Level, requiring independent contribution to design projects and a solid understanding of UX/UI principles and tools. The designer is expected to execute end-to-end design tasks, contribute to a design system, and collaborate effectively across teams.

Reporting Structure: The UX/UI Designer will likely report to a more senior design or product management role within the digital team. They will work closely with peers in development, product, and marketing, as well as collaborate with the merchandising team.

Operations Impact: The UX/UI Designer's work directly impacts customer engagement, satisfaction, and conversion rates for Greene King's digital platforms (apps and web). By creating intuitive and effective user journeys, the role contributes to increased bookings, food and drink sales, and overall brand loyalty, aligning closely with Go-To-Market (GTM) objectives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like interaction design, accessibility, or user research.

• Design System Leadership: Take on more responsibility for evolving and managing the design system.

• Product Ownership: Progress to a Senior UX/UI Designer role or potentially a Product Designer role with broader responsibilities.

• Cross-functional Mobility: Gain experience in product management or marketing roles through cross-functional exposure.

• Apprenticeship & Training: Greene King offers extensive apprenticeship and training programs, providing structured pathways for career advancement.

📝 Enhancement Note: The company's emphasis on apprenticeships and career development suggests a commitment to internal growth, which is a significant draw for ambitious operations professionals. The role's direct link to customer experience and GTM objectives provides a clear path for demonstrating impact.

🌐 Work Environment

Office Type: The role is designated as "50/50 hybrid," meaning employees are expected to work from the office approximately half of their working week, with the remainder being remote. This suggests a collaborative office environment designed for team interaction and focused work.

Office Location(s): The primary office location is Sunrise House, Ninth Ave, Burton-on-Trent, Staffordshire, DE14 3JZ, United Kingdom. This location will serve as the hub for in-office collaboration days.

Workspace Context:

• The office environment at Sunrise House is likely set up to facilitate collaboration, with meeting rooms, hot-desking facilities, and spaces for team brainstorming sessions.

• Access to necessary hardware, software licenses (e.g., Figma), and potentially other design and prototyping tools will be provided.

• The hybrid model allows for focused, independent work during remote days, leveraging a personal workspace, while in-office days are dedicated to team synergy and face-to-face interactions.

Work Schedule: The standard working hours are likely 9:00 AM to 5:00 PM, Monday to Friday, totaling 40 hours per week. The hybrid arrangement allows for flexibility, but core hours will be expected to ensure team availability for meetings and collaborative tasks.

📝 Enhancement Note: The "50/50 hybrid" model is a key characteristic of the work environment, indicating a blend of in-office collaboration and remote flexibility. This structure is common in modern operations roles to balance team cohesion with employee autonomy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios. Be prepared to clearly articulate your UX/UI experience and demonstrate your fit for the role.

• Technical Interview/Portfolio Review: Expect a dedicated session to walk through your portfolio. Focus on 2-3 key case studies that best represent your skills in Figma, end-to-end design, and collaboration. Be ready to explain your design process, rationale, and the impact of your work.

• Practical Exercise (Potential): You may be asked to complete a small design challenge or critique an existing interface to assess your problem-solving skills and design thinking.

• Team/Hiring Manager Interview: This stage will assess your cultural fit, collaboration style, and how you would integrate with the existing team. Questions may focus on your experience with Agile, stakeholder management, and working within a hybrid environment.

• Final Interview: A discussion with a senior leader or department head to confirm suitability and discuss career aspirations.

Portfolio Review Tips:

• Highlight Figma Mastery: Showcase your proficiency with Figma's advanced features like auto-layout, variants, components, and shared libraries.

• Quantify Impact: Wherever possible, include metrics that demonstrate the success of your designs (e.g., increased conversion rates, improved task completion times, higher user satisfaction scores).

• Process Clarity: Clearly outline your design process for each case study, emphasizing user research, iteration, and collaboration.

• Tailor to Greene King: If possible, subtly tailor your case study selection or presentation to reflect an understanding of the hospitality industry and Greene King's brand.

• Concise Storytelling: Present your case studies as compelling narratives that showcase your problem-solving abilities and design thinking.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize user needs and business goals in your approach.

• Think aloud during the exercise, explaining your thought process.

• Demonstrate your ability to work efficiently and produce a clear, well-reasoned solution within the given timeframe.

📝 Enhancement Note: The portfolio review is paramount for UX/UI roles. Emphasizing clear case studies that showcase process, tools (Figma), and measurable outcomes is key to impressing the hiring team. This mirrors the need for operations candidates to present tangible results from their work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool, essential for all UI design, wireframing, prototyping, and collaboration tasks. Proficiency with its advanced features (components, variants, auto-layout, shared libraries) is critical.

• Prototyping Tools: Figma's built-in prototyping capabilities are central, but familiarity with other tools like InVision or Adobe XD might be beneficial for broader context.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics or Adobe Analytics for understanding user behavior on web platforms.

• App Analytics Tools: Experience with tools such as Firebase, Mixpanel, or Amplitude for app usage and performance tracking.

• Data Visualization Tools: Basic understanding of how to interpret data presented in dashboards (e.g., Tableau, Power BI) to inform design decisions.

CRM & Automation:

Other Relevant Tools:

• Project Management Software: Jira, Asana, Trello for tracking tasks and collaborating within Agile workflows.

• Collaboration Platforms: Slack, Microsoft Teams for day-to-day team communication.

• User Research Platforms: Tools like UserTesting.com, Lookback, or Maze for conducting remote usability studies.

📝 Enhancement Note: Figma is explicitly called out as a core tool. Highlighting familiarity with analytics and collaboration tools is important as UX/UI designers in operations-focused roles need to understand how their work impacts business metrics and integrates with other teams.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and meeting user needs to create exceptional digital experiences.

• Collaboration: Valuing teamwork and open communication across departments to achieve shared goals.

• Innovation & Learning: Encouraging continuous improvement, embracing new design trends, and a willingness to learn and adapt.

• Quality & Consistency: Maintaining high standards in design execution and ensuring a consistent brand experience across all touchpoints.

• Efficiency: Designing solutions that are not only user-friendly but also efficient to develop and maintain.

Collaboration Style:

• The team likely operates with a collaborative, iterative approach, common in Agile environments.

• Expect regular design critiques, cross-functional syncs, and active participation in team meetings.

• The 50/50 hybrid model necessitates proactive communication and a commitment to making both in-office and remote collaboration effective.

• Feedback is likely encouraged at all stages of the design process to ensure alignment and continuous improvement.

📝 Enhancement Note: Greene King's mission to "pour happiness into lives and become the pride of great British hospitality" suggests a culture that values customer satisfaction, positive experiences, and a strong sense of community and service, which should be reflected in the team's operational values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively integrating commercial objectives (e.g., promotions, sales) with user experience requirements.

• Maintaining Consistency Across Platforms: Ensuring a unified brand and user experience across web, mobile apps, and potentially other digital touchpoints.

• Adapting to Evolving Technology: Staying current with design tools, user expectations, and emerging digital trends.

• Cross-functional Alignment: Navigating the complexities of collaborating with diverse teams (e.g., Merchandising, Product, Development) to achieve consensus.

• Measuring Design Impact: Quantifying the ROI of design improvements, especially in a large organization with established processes.

Learning & Development Opportunities:

• Formal Training: Greene King's commitment to apprenticeships and training provides structured opportunities for skill enhancement.

• Mentorship: Opportunities to learn from senior designers and product managers within the organization.

• Industry Exposure: Attending design conferences, webinars, and engaging with the broader UX/UI community.

• Project Variety: Working on diverse projects within the hospitality sector offers exposure to different user needs and business challenges.

• Design System Growth: Contributing to and potentially leading the development of a growing design system.

📝 Enhancement Note: The challenges presented are typical for mid-level designers in large organizations, especially those balancing creative output with commercial demands and cross-functional dependencies. The growth opportunities are significant, particularly with Greene King's stated commitment to internal development.

💡 Interview Preparation

Strategy Questions:

• Design Process & Figma: "Walk me through a project from your portfolio where you used Figma extensively. How did you leverage its features for efficiency and collaboration?" Be ready to explain your end-to-end process, from discovery to delivery.

• User-Centered Design: "How do you ensure user needs are met while also achieving business objectives? Can you provide an example?" Focus on your research and testing methodologies.

• Collaboration & Stakeholders: "Describe a time you had to work with a challenging stakeholder or navigate differing opinions within a cross-functional team. How did you reach a resolution?" Highlight your communication and negotiation skills.

• Design Systems: "What is your experience with design systems? How do you contribute to or maintain them?" Be prepared to discuss components, variants, and their importance for consistency.

Company & Culture Questions:

• "What interests you about Greene King and the hospitality industry?" Research their brands, values, and recent initiatives.

• "How do you approach collaboration in a hybrid work environment?" Discuss your strategies for effective communication and teamwork across remote and office settings.

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem > Your Role > Process > Solution > Impact.

• Visuals: Use high-quality visuals – wireframes, mockups, prototypes, user flow diagrams.

• Storytelling: Frame each case study as a story where you are the problem-solver.

• Figma Focus: Explicitly mention and demonstrate your Figma skills where relevant in your case studies.

• Conciseness: Be mindful of time; focus on the most impactful aspects of your projects.

📝 Enhancement Note: The interview preparation should guide candidates to connect their UX/UI skills directly to Greene King's business context and operational needs within the hospitality sector. Emphasizing the ability to balance user needs with commercial goals is critical.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio is readily accessible and clearly showcases your best work, with a strong emphasis on Figma proficiency and at least two detailed case studies demonstrating end-to-end UX/UI design processes.

• Resume Optimization: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "UX/UI Design," "Figma," "Design Systems," "Usability Testing," "Agile," and "Cross-functional Collaboration." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare to discuss your experience with hybrid work environments and your understanding of the hospitality industry.

• Company Research: Familiarize yourself with Greene King's brands, mission, and recent digital initiatives to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---