UX Writer (Copywriter) | SEB, Vilnius

📍 Job Overview

Job Title: UX Writer (Copywriter)

Company: SEB

Location: Vilnius, Lithuania

Job Type: Full-Time

Category: Marketing & Communication / UX Design

Date Posted: May 11, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Own and define the UX writing strategy and quality standards for all digital products and experiences across the Baltic region.

• Develop clear, concise, and user-centered copy for digital interfaces, web pages, and internal tools, ensuring consistency with brand voice and tone.

• Collaborate closely with cross-functional teams, including design, product management, legal, and marketing, to translate complex business goals, regulatory requirements, and user insights into compelling and actionable content.

• Drive user advocacy by contributing to usability testing and translating feedback into strategic content improvements that enhance the overall user experience.

• Oversee and manage localization efforts in partnership with the Baltic Communication team, ensuring content accuracy and cultural relevance across Lithuanian, Latvian, and Estonian markets, while maintaining accountability for the global content experience.

📝 Enhancement Note: This role is positioned as a critical individual contributor responsible for the strategic direction and execution of UX writing across multiple markets within SEB's Baltic operations. The emphasis on ownership, stakeholder management, and the ability to drive content quality suggests a mid-level to senior individual contributor role, requiring a blend of creative writing talent and operational rigor.

📈 Primary Responsibilities

• Establish and maintain comprehensive UX writing guidelines and best practices for the Baltic region, ensuring brand consistency and user-centricity across all digital touchpoints.

• Craft compelling and effective microcopy, error messages, onboarding flows, and other in-product text that guides users and enhances their understanding and engagement.

• Partner with UX designers to integrate copy seamlessly into wireframes, prototypes, and final product designs, ensuring a cohesive and intuitive user journey.

• Conduct content audits and competitive analysis to identify opportunities for content improvement and innovation within SEB's digital offerings.

• Participate actively in user research and usability testing sessions, synthesizing findings to inform content decisions and advocate for user needs.

• Collaborate with legal and compliance teams to ensure all digital content adheres to regulatory requirements and internal policies, particularly within the financial services sector.

• Manage and prioritize a content backlog, working with product managers to align content development with product roadmaps and release schedules.

• Develop and deliver training or workshops for internal teams on UX writing principles and best practices to foster a shared understanding of content's role in user experience.

📝 Enhancement Note: The responsibility for "organizing localizations" and remaining "accountable for the overall content experience" implies a need for strong project management and oversight skills, beyond just writing. This suggests the need for an individual who can not only create content but also manage its cross-lingual adaptation and ensure its strategic alignment across different markets.

🎓 Skills & Qualifications

Education: Bachelor's degree in English, Journalism, Communications, Marketing, Human-Computer Interaction, or a related field. Equivalent practical experience will also be considered.

Experience: Minimum of 2-5 years of professional experience in UX writing, content design, or copywriting for digital products and services, with a demonstrated portfolio of work.

Required Skills:

• Proven expertise in UX writing principles, content strategy, and information architecture.

• Exceptional written communication skills in both English and Lithuanian, with a keen eye for grammar, style, and tone.

• Demonstrated ability to translate complex technical information and business requirements into clear, concise, and user-friendly language.

• Strong understanding of the UX design process, including user research, wireframing, prototyping, and usability testing.

• Experience collaborating effectively with cross-functional teams such as Product Management, UX Design, Engineering, Legal, and Marketing.

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Proficiency in additional Baltic languages (Latvian, Estonian) for localization oversight.

• Experience with content management systems (CMS) and digital asset management (DAM) tools.

• Familiarity with the financial services industry and its specific regulatory and communication requirements.

• Experience with A/B testing and data analysis to inform content optimization.

• Knowledge of accessibility standards (e.g., WCAG) and their impact on UX writing.

📝 Enhancement Note: The explicit mention of "English and Lithuanian" skills, combined with the "Baltic regions" focus, highlights the critical need for linguistic proficiency. The preference for additional Baltic languages further underscores the importance of localized content. The requirement for a "strong sense of ownership and the ability to drive content quality across multiple products" points towards a need for individuals who can operate autonomously and influence others.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of UX writing samples that demonstrate your ability to craft clear, concise, and user-centered copy for digital interfaces, web pages, and applications.

• Case studies that detail your process for developing content, including problem definition, user research integration, content creation, collaboration with design and product teams, and measurable outcomes or impact.

• Examples showcasing your ability to adapt tone and voice for different audiences and product contexts within the financial services sector.

• Demonstrations of how you've translated complex requirements (business, regulatory, user) into user-friendly copy.

Process Documentation:

• Showcase your approach to content strategy development, including user journey mapping and information architecture.

• Provide examples of how you have managed content localization processes and ensured consistency across different languages and regions.

• Illustrate your methods for collaborating with design and product teams, including your role in the iterative design process.

• Detail your experience with content audits, style guide creation, and maintaining content quality standards.

📝 Enhancement Note: Given the role's emphasis on owning UX writing and driving quality, a portfolio is crucial. It should not just display writing samples but also articulate the thought process, problem-solving, and collaborative efforts behind them, especially concerning cross-functional alignment and user advocacy.

💵 Compensation & Benefits

Salary Range: €2,750 - €3,950 per month (before tax deduction)

Benefits:

• Meaningful and challenging work in an empowering environment.

• Friendly and welcoming company culture that values collaboration and inclusivity.

• Extensive training and continuous learning opportunities to foster professional development.

• Long-term stability and career growth prospects within a reputable financial institution.

• Opportunity to work on impactful digital products that serve a wide customer base.

• Professional development in UX writing, content strategy, and digital product design.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with potential for hybrid flexibility.

📝 Enhancement Note: The salary range provided is a gross monthly figure before tax. The final offer will be determined by the candidate's experience and competencies. The overall remuneration package includes salary plus benefits. For Vilnius, Lithuania, this salary range is competitive for mid-level UX Writer roles, reflecting the cost of living and industry standards in the region, particularly for a financial institution like SEB.

🎯 Team & Company Context

🏢 Company Culture

Industry: Banking and Financial Services (specifically Life and Pension)

Company Size: SEB is a large, international financial group with a significant presence across the Nordic and Baltic countries. This implies a structured corporate environment with established processes and a global outlook.

Founded: SEB was founded in 1856, bringing a legacy of financial expertise and stability.

Team Structure:

• The role sits within the "Baltic Digital Strategy and Design team," indicating a focus on digital transformation and user experience within the Baltic operations of SEB Life and Pension.

• This team likely comprises UX/UI designers, product managers, strategists, and potentially other content specialists, fostering a collaborative environment.

Methodology:

• Emphasis on creating "meaningful digital experiences" and "award-winning design solutions" suggests a commitment to user-centered design principles and innovation.

• The role requires translating "business goals, regulatory requirements, and user insights" into content, highlighting a data-driven and strategic approach to content creation.

• Collaboration with "design, product, legal, and business teams" underscores a cross-functional, agile methodology.

Company Website: https://www.seb.lt/en/career

📝 Enhancement Note: SEB's long history and position in the financial sector suggest a culture that balances tradition and stability with a forward-looking approach to digital innovation. The emphasis on diversity and inclusion ("irrespective of who they are, what they believe or where they come from") is a key cultural pillar.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with significant ownership and strategic influence over UX writing for the entire Baltic region. It represents a mid-level to senior specialization within the broader fields of content design, marketing, and digital product development.

Reporting Structure: The UX Writer will likely report to a Head of Digital Strategy and Design or a similar leadership role within the Baltic Digital team. They will work closely with various product teams and stakeholders across different departments.

Operations Impact: The UX Writer's impact is directly tied to improving user experience, increasing customer engagement, driving conversion rates, and ensuring compliance within SEB's digital platforms. Clear and effective copy can reduce customer support inquiries, enhance brand perception, and contribute to overall business objectives in the life and pension sector.

Growth Opportunities:

• Specialization: Deepen expertise in UX writing, content strategy, and financial services content.

• Leadership: Progress to a Lead UX Writer or Content Design Manager role, overseeing a team or larger strategic initiatives.

• Cross-functional Mobility: Transition into Product Management, UX Design, or Digital Strategy roles leveraging developed understanding of user needs and product development.

• Global Exposure: Opportunity to contribute to broader SEB initiatives or explore roles in other SEB markets.

• Skill Development: Continuous learning through extensive training, workshops, and potentially industry conferences.

📝 Enhancement Note: The role offers a clear path for growth within SEB's digital and operations functions, emphasizing both specialized UX writing expertise and broader product development understanding. The "empowering environment" and "extensive training" suggest a company that invests in employee development.

🌐 Work Environment

Office Type: The role is described as Hybrid, suggesting a blend of remote work and in-office collaboration. SEB's Vilnius office likely offers modern workspaces designed to support both individual focused work and team collaboration.

Office Location(s): Vilnius, Lithuania. Specific office details would be provided during the application process, but SEB typically operates from well-equipped, central office locations.

Workspace Context:

• Collaborative Environment: Expect to work in a dynamic team setting, with frequent interaction with designers, product managers, and other stakeholders.

• Tools & Technology: Access to industry-standard design and collaboration tools (e.g., Figma, Jira, Confluence, potentially specialized CMS/DAM systems).

• Team Interaction: Regular team meetings, workshops, and cross-functional project discussions, both virtually and in person.

Work Schedule: Standard full-time hours, likely Monday to Friday, with a degree of flexibility inherent in a hybrid work model. The focus is on delivering results and meeting project deadlines.

📝 Enhancement Note: The hybrid nature of the role implies a need for strong self-management skills and effective communication across different work settings. The company's commitment to an "empowering environment" suggests a culture that trusts employees to manage their time and productivity effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess qualifications and experience.

• Hiring Manager Interview: Discussion about your background, motivation, and understanding of UX writing principles within a financial context.

• Skills Assessment/Case Study: A practical exercise or case study to evaluate your UX writing skills, problem-solving abilities, and approach to content creation and stakeholder management. This may involve critiquing existing copy or developing new copy for a specific scenario.

• Team/Stakeholder Interviews: Meetings with potential colleagues (designers, product managers) and stakeholders to assess cultural fit, collaboration style, and ability to integrate into existing team workflows.

• Final Interview: Potentially with a senior leader to discuss career aspirations and overall fit within SEB's broader digital strategy.

Portfolio Review Tips:

• Showcase Impact: For each piece in your portfolio, clearly articulate the problem you solved, your process, your specific contribution, and the measurable outcome or impact of your UX writing. Use data and metrics where possible.

• Highlight Collaboration: Demonstrate how you worked with designers, product managers, and other stakeholders. Explain your role in cross-functional discussions and decision-making.

• Tailor to SEB: Emphasize projects relevant to financial services, complex regulatory environments, or user-centric digital experiences. Show an understanding of SEB's brand and target audience.

• Clarity and Conciseness: Ensure your portfolio itself is well-organized, easy to navigate, and free of errors, mirroring the qualities of effective UX writing.

• Process Over Product: While polished samples are important, articulating your thought process and how you arrived at your content solutions is equally crucial for a UX writing role.

Challenge Preparation:

• Understand the Scenario: If given a case study, thoroughly analyze the brief, target audience, and business objectives.

• Focus on User Needs: Always prioritize the user's perspective and how your copy can best serve them.

• Demonstrate Strategic Thinking: Explain why you made certain content choices, linking them back to user insights, business goals, and UX principles.

• Practice Articulation: Be prepared to clearly and concisely present your work and rationale, answering questions about your decisions and potential alternatives.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing not only on writing ability but also on strategic thinking, collaboration, and the ability to navigate the complexities of the financial services industry. A well-prepared portfolio that tells a story of impact and process is essential.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design Software: Proficiency with tools like Figma, Sketch, or Adobe XD, as you'll be working closely with designers and likely reviewing designs within these platforms.

• Content Management Systems (CMS): Familiarity with CMS platforms for web content management and potentially in-app content delivery.

• Project Management Tools: Experience with tools such as Jira, Asana, or Trello for tracking tasks, managing workflows, and collaborating on projects.

Analytics & Reporting:

• Web Analytics Tools: Understanding of tools like Google Analytics or Adobe Analytics to interpret user behavior data and inform content decisions.

• User Feedback Platforms: Experience with tools that collect user feedback, such as surveys, in-app feedback widgets, or usability testing platforms.

CRM & Automation:

• CRM Systems: Familiarity with CRM platforms (e.g., Salesforce) is beneficial for understanding customer data and how content impacts customer journeys.

• Collaboration Tools: Proficiency with communication and collaboration platforms like Slack, Microsoft Teams, or Google Workspace.

📝 Enhancement Note: While not explicitly stated, a strong understanding of how UX writing integrates with these broader technology stacks is essential. The role requires an appreciation for how content functions within a larger digital product ecosystem, including data flow and user journey mapping across different systems.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of SEB's customers through clear and intuitive digital experiences.

• Collaboration: A belief in the power of teamwork, open communication, and cross-functional partnerships to achieve shared goals.

• Excellence: Striving for high quality in all aspects of work, from content creation to process improvement and stakeholder engagement.

• Innovation: Encouraging new ideas and approaches to digital strategy and design to stay ahead in a competitive market.

• Inclusion & Diversity: Valuing diverse perspectives and ensuring all employees feel respected, involved, and able to contribute their best work.

Collaboration Style:

• Cross-functional Integration: Actively engaging with design, product, legal, and business teams to ensure content aligns with strategic objectives and user needs.

• Feedback-Driven: Open to constructive criticism and actively seeking feedback to refine content and processes.

• Knowledge Sharing: Willingness to share expertise, best practices, and learnings with colleagues to elevate the overall quality of digital content.

• Proactive Communication: Maintaining clear and regular communication with stakeholders to manage expectations and ensure alignment.

📝 Enhancement Note: SEB's emphasis on an "inclusive, value-driven culture" and the specific mention of diversity suggests that candidates who can demonstrate empathy, respect, and an ability to work effectively with individuals from diverse backgrounds will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively navigating and reconciling potentially competing priorities from different departments (e.g., marketing goals vs. legal compliance vs. user experience).

• Content Governance: Establishing and maintaining consistent content quality and voice across multiple digital products and channels in a large organization.

• Localization Complexity: Ensuring accurate and culturally resonant translations and adaptations of content across the Baltic states, while maintaining the original intent and impact.

• Pace of Digital Change: Keeping up with evolving user expectations, design trends, and technological advancements in the digital product space.

Learning & Development Opportunities:

• Specialized Training: Access to extensive training programs focusing on advanced UX writing techniques, content strategy, and digital product development.

• Industry Exposure: Opportunities to attend relevant conferences, workshops, and webinars to stay current with industry best practices and emerging trends.

• Mentorship: Potential to learn from experienced professionals within SEB's digital and design teams, fostering career growth and skill enhancement.

• Cross-functional Projects: Gaining broader experience by working on diverse projects that span different product areas and business functions within SEB.

📝 Enhancement Note: The challenges inherent in this role are typical for a UX Writer in a complex, regulated industry. The growth opportunities are substantial, particularly for someone looking to build a career in content strategy and digital product design within the financial sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing UX copy for a new digital feature. How do you incorporate user research and stakeholder feedback?" (Focus on process, user advocacy, and collaboration.)

• "How would you approach establishing UX writing standards for a new product or across multiple existing products in a large organization like SEB?" (Focus on strategy, governance, and influence.)

Company & Culture Questions:

• "What interests you about working for SEB, specifically in the financial services industry and the Baltic region?" (Research SEB's mission, values, and recent digital initiatives.)

• "How do you ensure your work aligns with company values like inclusion and diversity?" (Provide specific examples of how your approach to content considers diverse audiences.)

Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, clearly articulate the challenge, your role, your process, the solution (your copy), and the impact (quantify if possible).

• Focus on "Why": Explain the rationale behind your word choices, structure, and tone. Connect your decisions back to user needs and business objectives.

• Demonstrate Collaboration: Mention how you worked with designers, product managers, and other stakeholders.

• Be Prepared for Questions: Anticipate questions about your creative process, how you handle feedback, and how you measure content success.

📝 Enhancement Note: Interviewers will be assessing not only your writing skills but also your strategic thinking, problem-solving abilities, and cultural fit within SEB's collaborative and user-focused environment. A strong portfolio that showcases impact and process is key.

📌 Application Steps

To apply for this UX Writer position at SEB:

• Submit Your Application: Apply through the provided link on the SEB careers portal.

• Tailor Your Resume: Highlight experience and skills directly relevant to UX writing, content strategy, and digital product design, using keywords from the job description. Quantify achievements where possible.

• Curate Your Portfolio: Select your strongest UX writing samples and case studies that demonstrate your process, impact, and ability to collaborate. Ensure it's easily accessible (e.g., via a link) and well-organized.

• Prepare for Interviews: Research SEB, its digital presence, and its values. Practice articulating your UX writing philosophy, your process, and how you've driven successful content outcomes. Be ready to discuss your portfolio in detail.

• Understand the Context: Familiarize yourself with the financial services industry's unique communication needs, including regulatory considerations and the importance of trust and clarity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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