UX Writer

📍 Job Overview

Job Title: UX Writer

Company: EY

Location: Multiple locations across Brazil (Curitiba, Macae, Brasilia, Recife, Salvador, Blumenau, Fortaleza, Goiania, Porto Alegre, Belo Horizonte, Ribeirão Preto, Rio de Janeiro, Campinas, Vitória, São Paulo)

Job Type: Full-Time

Category: Design & User Experience / Content Strategy

Date Posted: August 28, 2026

Experience Level: 1-2 years

Remote Status: On-site

🚀 Role Summary

• This role focuses on crafting clear, concise, and user-centered content for digital products, particularly within the Financial Services sector (FSO) at EY.

• The UX Writer will be instrumental in translating complex financial concepts and user needs into intuitive and engaging user interfaces and experiences.

• Key responsibilities include conducting user research, developing content strategies, and collaborating with design and product teams to ensure a seamless user journey.

• The position requires a strong understanding of design principles, digital marketing, and the application of AI-driven conversational interfaces.

📝 Enhancement Note: While the title is "UX Writer," the description indicates a broader "Pessoa Designer UX" role encompassing UX Design, research, and content creation, suggesting a hybrid function. The focus on Financial Services (FSO) and AI (IBM Watson/Dialogflow) signifies a specialized domain within EY's consulting offerings.

📈 Primary Responsibilities

• Conduct qualitative and quantitative user research, including interviews, usability testing, and metric analysis, to deeply understand user needs and behaviors.

• Plan and execute research studies, define clear research objectives, develop effective interview scripts, and synthesize collected data into actionable insights.

• Design user experiences by creating presentations, mapping user journeys, developing personas, and other relevant UX artifacts.

• Generate compelling and effective content for digital products, applying UX writing principles and digital marketing best practices.

• Apply knowledge of AI concepts, specifically IBM Watson/Dialogflow, to contribute to the design and content strategy for chatbots and conversational interfaces.

• Collaborate closely with cross-functional teams, including product managers, designers, and engineers, to ensure content aligns with user needs and business objectives.

• Champion user-centered design principles and content best practices across product development lifecycles.

• Stay abreast of emerging trends in UX, AI, Behavioral Economics, and Digital Marketing to continuously improve content and user experience strategies.

📝 Enhancement Note: The responsibilities outline a blend of pure UX Writing with broader UX Design and Research functions, indicating a need for versatility. The emphasis on AI and chatbots suggests a forward-looking role within EY's digital transformation services.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Marketing, Advertising, Communications, or a related field. Experience:

• 1 to 2 years of professional experience in UX Writing, UX Design, or Content Strategy roles.

• Demonstrated experience in user research methodologies (qualitative and quantitative).

• Proven ability to translate research findings into actionable design and content recommendations. Required Skills:

• UX Writing: Expertise in crafting clear, concise, and user-friendly copy for digital interfaces.

• UX Design Principles: Solid understanding of user-centered design, information architecture, and interaction design.

• Figma & Figjam: Advanced proficiency in these collaborative design and prototyping tools.

• User Research: Experience conducting interviews, usability tests, and analyzing user data.

• Content Creation: Ability to develop engaging and effective content for various digital platforms.

• Marketing Digital: Knowledge of digital marketing strategies and their application in UX.

• Chatbot Content: Experience or strong understanding of content creation for conversational AI interfaces.

• Behavioral Economics: Understanding of how psychological principles influence user behavior.

• Heuristics: Familiarity with usability heuristics and evaluation methods.

Preferred Skills:

• Basic knowledge of AI platforms like IBM Watson or Dialogflow.

• Experience with persona development and user journey mapping.

• Familiarity with data analysis tools and techniques.

• Understanding of accessibility guidelines and best practices.

📝 Enhancement Note: The "1-2 years" experience level suggests an entry-to-mid-level role. The required skills are comprehensive, blending core UX writing with broader design and research capabilities, plus specific tool and AI platform knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing at least 2-3 projects demonstrating UX Writing and UX Design expertise.

• Each project should highlight the problem statement, your role, the process undertaken, key design decisions, and measurable outcomes.

• Specific examples of content strategy, microcopy, and user flow optimization should be clearly presented.

• Demonstrate proficiency in Figma/Figjam through case studies or interactive prototypes.

• Include examples of user research conducted and how insights informed content and design. Process Documentation:

• Showcase examples of how you've documented user journeys, content hierarchies, and style guides.

• Illustrate your process for collaborating with designers and developers to implement content solutions.

• Provide evidence of iterative content refinement based on user feedback and performance data.

• Include examples of how you've applied principles of Behavioral Economics or Digital Marketing to content creation.

📝 Enhancement Note: A strong portfolio is critical for this role, demonstrating not just writing skills but also a strategic, research-driven, and collaborative approach to UX. The emphasis on process and measurable outcomes is key.

💵 Compensation & Benefits

Salary Range:

• Based on EY's typical compensation structures for junior UX professionals in major Brazilian metropolitan areas, and considering the specified 1-2 years of experience, the estimated annual salary range is between R$ 60,000 to R$ 90,000 (Brazilian Real). This range can vary based on specific location, candidate qualifications, and negotiation. Benefits:

• Flexible Work Environment: EY promotes a flexible work environment to support work-life balance.

• World-Class Experience: Opportunities to work on diverse and challenging projects for leading clients in the Financial Services sector.

• Professional Development: Access to EY's learning and development programs, including training in new technologies and methodologies.

• Inclusive Culture: Participation in EY's diversity and inclusion programs and employee resource groups.

• Comprehensive Health and Wellness Programs: Including health insurance, dental care, and wellness initiatives.

• Career Growth Opportunities: Clear pathways for advancement within EY's global network.

• Performance-Based Bonuses: Potential for bonuses based on individual and company performance.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week. Flexibility may be offered depending on project needs and team arrangements, aligning with EY's commitment to a flexible work environment.

📝 Enhancement Note: Salary is estimated based on market research for UX Writer/Designer roles with 1-2 years of experience in major Brazilian cities, considering EY's standing as a global professional services firm. Benefits are inferred from typical large corporate offerings and EY's stated values.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services / Consulting (with a strong focus on Financial Services)

Company Size: EY is a global leader in assurance, tax, transaction, and advisory services, employing over 300,000 people worldwide. This specific role is within EY's Brazil operations, which is a significant part of their global presence.

Founded: Ernst & Young was formed in 1989, but its origins trace back to the late 19th century through predecessor firms.

Team Structure:

• This UX Writer role is likely part of a broader Digital, Technology, or Design practice within EY's Financial Services Organization (FSO).

• The team structure would typically involve reporting to a UX Lead, Design Manager, or a Partner overseeing digital transformation initiatives.

• Collaboration is expected with UX Designers, Researchers, Product Managers, Developers, Data Scientists, and business stakeholders within the FSO. Methodology:

• EY emphasizes a data-driven and client-centric approach, leveraging Design Thinking and Agile methodologies.

• Emphasis on rigorous research, ideation, prototyping, and iterative testing to deliver impactful solutions.

• Focus on leveraging technology, including AI and automation, to drive efficiency and innovation for clients.

Company Website: https://www.ey.com/pt_br

📝 Enhancement Note: EY's culture is characterized by its global reach, commitment to professional development, and a strong emphasis on client service and innovation, particularly in digital transformation for the financial sector. The FSO designation indicates a specialized focus.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an early career stage, likely an "Associate" or "Senior Associate" equivalent within EY's consulting framework, with 1-2 years of focused experience. It provides a foundation for specializing further in UX Writing, UX Design, or a hybrid role.

Reporting Structure: The UX Writer will likely report to a Senior UX Designer, UX Lead, or a Manager within the EY's FSO Digital or Technology practice. This structure allows for mentorship and guidance from experienced professionals.

Operations Impact: The UX Writer's impact is crucial in shaping the user experience of digital products and services delivered by EY to its financial services clients. By ensuring clarity, usability, and engagement through content, they directly contribute to client satisfaction, adoption rates, and the overall success of digital transformation projects. This role bridges the gap between technical solutions and user needs, making operations more efficient and effective for clients.

Growth Opportunities:

• Specialization: Develop deep expertise in UX Writing, conversational design, or content strategy for specific financial domains.

• Skill Expansion: Gain experience in broader UX Design, user research, and AI/chatbot development through cross-functional project involvement.

• Leadership Potential: Progress to Senior UX Writer, UX Lead, or Managerial roles, overseeing teams and client engagements.

• Industry Expertise: Become a subject matter expert in UX for Financial Services, a highly sought-after niche.

• Global Mobility: Opportunities to work on international projects or transfer to EY offices globally.

📝 Enhancement Note: EY provides structured career paths. For this role, growth would involve deepening UX writing skills, expanding into adjacent UX disciplines, and developing domain expertise in financial services technology.

🌐 Work Environment

🏢 Company Culture

Industry: Professional Services / Consulting (with a strong focus on Financial Services)

Company Size: EY is a global leader in assurance, tax, transaction, and advisory services, employing over 300,000 people worldwide. This specific role is within EY's Brazil operations, which is a significant part of their global presence.

Founded: Ernst & Young was formed in 1989, but its origins trace back to the late 19th century through predecessor firms.

Team Structure:

• This UX Writer role is likely part of a broader Digital, Technology, or Design practice within EY's Financial Services Organization (FSO).

• The team structure would typically involve reporting to a UX Lead, Design Manager, or a Partner overseeing digital transformation initiatives.

• Collaboration is expected with UX Designers, Researchers, Product Managers, Developers, Data Scientists, and business stakeholders within the FSO. Methodology:

• EY emphasizes a data-driven and client-centric approach, leveraging Design Thinking and Agile methodologies.

• Emphasis on rigorous research, ideation, prototyping, and iterative testing to deliver impactful solutions.

• Focus on leveraging technology, including AI and automation, to drive efficiency and innovation for clients.

Company Website: https://www.ey.com/pt_br

📝 Enhancement Note: EY's culture is characterized by its global reach, commitment to professional development, and a strong emphasis on client service and innovation, particularly in digital transformation for the financial sector. The FSO designation indicates a specialized focus.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an early career stage, likely an "Associate" or "Senior Associate" equivalent within EY's consulting framework, with 1-2 years of focused experience. It provides a foundation for specializing further in UX Writing, UX Design, or a hybrid role.

Reporting Structure: The UX Writer will likely report to a Senior UX Designer, UX Lead, or a Manager within the EY's FSO Digital or Technology practice. This structure allows for mentorship and guidance from experienced professionals.

Operations Impact: The UX Writer's impact is crucial in shaping the user experience of digital products and services delivered by EY to its financial services clients. By ensuring clarity, usability, and engagement through content, they directly contribute to client satisfaction, adoption rates, and the overall success of digital transformation projects. This role bridges the gap between technical solutions and user needs, making operations more efficient and effective for clients.

Growth Opportunities:

• Specialization: Develop deep expertise in UX Writing, conversational design, or content strategy for specific financial domains.

• Skill Expansion: Gain experience in broader UX Design, user research, and AI/chatbot development through cross-functional project involvement.

• Leadership Potential: Progress to Senior UX Writer, UX Lead, or Managerial roles, overseeing teams and client engagements.

• Industry Expertise: Become a subject matter expert in UX for Financial Services, a highly sought-after niche.

• Global Mobility: Opportunities to work on international projects or transfer to EY offices globally.

📝 Enhancement Note: EY provides structured career paths. For this role, growth would involve deepening UX writing skills, expanding into adjacent UX disciplines, and developing domain expertise in financial services technology.

🌐 Work Environment

🏢 Company Culture

Industry: Professional Services / Consulting (with a strong focus on Financial Services)

Company Size: EY is a global leader in assurance, tax, transaction, and advisory services, employing over 300,000 people worldwide. This specific role is within EY's Brazil operations, which is a significant part of their global presence.

Founded: Ernst & Young was formed in 1989, but its origins trace back to the late 19th century through predecessor firms.

Team Structure:

• This UX Writer role is likely part of a broader Digital, Technology, or Design practice within EY's Financial Services Organization (FSO).

• The team structure would typically involve reporting to a UX Lead, Design Manager, or a Partner overseeing digital transformation initiatives.

• Collaboration is expected with UX Designers, Researchers, Product Managers, Developers, Data Scientists, and business stakeholders within the FSO. Methodology:

• EY emphasizes a data-driven and client-centric approach, leveraging Design Thinking and Agile methodologies.

• Emphasis on rigorous research, ideation, prototyping, and iterative testing to deliver impactful solutions.

• Focus on leveraging technology, including AI and automation, to drive efficiency and innovation for clients.

Company Website: https://www.ey.com/pt_br

📝 Enhancement Note: EY's culture is characterized by its global reach, commitment to professional development, and a strong emphasis on client service and innovation, particularly in digital transformation for the financial sector. The FSO designation indicates a specialized focus.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an early career stage, likely an "Associate" or "Senior Associate" equivalent within EY's consulting framework, with 1-2 years of focused experience. It provides a foundation for specializing further in UX Writing, UX Design, or a hybrid role.

Reporting Structure: The UX Writer will likely report to a Senior UX Designer, UX Lead, or a Manager within the EY's FSO Digital or Technology practice. This structure allows for mentorship and guidance from experienced professionals.

Operations Impact: The UX Writer's impact is crucial in shaping the user experience of digital products and services delivered by EY to its financial services clients. By ensuring clarity, usability, and engagement through content, they directly contribute to client satisfaction, adoption rates, and the overall success of digital transformation projects. This role bridges the gap between technical solutions and user needs, making operations more efficient and effective for clients.

Growth Opportunities:

• Specialization: Develop deep expertise in UX Writing, conversational design, or content strategy for specific financial domains.

• Skill Expansion: Gain experience in broader UX Design, user research, and AI/chatbot development through cross-functional project involvement.

• Leadership Potential: Progress to Senior UX Writer, UX Lead, or Managerial roles, overseeing teams and client engagements.

• Industry Expertise: Become a subject matter expert in UX for Financial Services, a highly sought-after niche.

• Global Mobility: Opportunities to work on international projects or transfer to EY offices globally.

📝 Enhancement Note: EY provides structured career paths. For this role, growth would involve deepening UX writing skills, expanding into adjacent UX disciplines, and developing domain expertise in financial services technology.

🌐 Work Environment

🏢 Company Culture

Industry: Professional Services / Consulting (with a strong focus on Financial Services)

Company Size: EY is a global leader in assurance, tax, transaction, and advisory services, employing over 300,000 people worldwide. This specific role is within EY's Brazil operations, which is a significant part of their global presence.

Founded: Ernst & Young was formed in 1989, but its origins trace back to the late 19th century through predecessor firms.

Team Structure:

• This UX Writer role is likely part of a broader Digital, Technology, or Design practice within EY's Financial Services Organization (FSO).

• The team structure would typically involve reporting to a UX Lead, Design Manager, or a Partner overseeing digital transformation initiatives.

• Collaboration is expected with UX Designers, Researchers, Product Managers, Developers, Data Scientists, and business stakeholders within the FSO. Methodology:

• EY emphasizes a data-driven and client-centric approach, leveraging Design Thinking and Agile methodologies.

• Emphasis on rigorous research, ideation, prototyping, and iterative testing to deliver impactful solutions.

• Focus on leveraging technology, including AI and automation, to drive efficiency and innovation for clients.

Company Website: https://www.ey.com/pt_br

📝 Enhancement Note: EY's culture is characterized by its global reach, commitment to professional development, and a strong emphasis on client service and innovation, particularly in digital transformation for the financial sector. The FSO designation indicates a specialized focus.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an early career stage, likely an "Associate" or "Senior Associate" equivalent within EY's consulting framework, with 1-2 years of focused experience. It provides a foundation for specializing further in UX Writing, UX Design, or a hybrid role.

Reporting Structure: The UX Writer will likely report to a Senior UX Designer, UX Lead, or a Manager within the EY's FSO Digital or Technology practice. This structure allows for mentorship and guidance from experienced professionals.

Operations Impact: The UX Writer's impact is crucial in shaping the user experience of digital products and services delivered by EY to its financial services clients. By ensuring clarity, usability, and engagement through content, they directly contribute to client satisfaction, adoption rates, and the overall success of digital transformation projects. This role bridges the gap between technical solutions and user needs, making operations more efficient and effective for clients.

Growth Opportunities:

• Specialization: Develop deep expertise in UX Writing, conversational design, or content strategy for specific financial domains.

• Skill Expansion: Gain experience in broader UX Design, user research, and AI/chatbot development through cross-functional project involvement.

• Leadership Potential: Progress to Senior UX Writer, UX Lead, or Managerial roles, overseeing teams and client engagements.

• Industry Expertise: Become a subject matter expert in UX for Financial Services, a highly sought-after niche.

• Global Mobility: Opportunities to work on international projects or transfer to EY offices globally.

📝 Enhancement Note: EY provides structured career paths. For this role, growth would involve deepening UX writing skills, expanding into adjacent UX disciplines, and developing domain expertise in financial services technology.

🌐 Work Environment

🏢 Company Culture

Industry: Professional Services / Consulting (with a strong focus on Financial Services)

Company Size: EY is a global leader in assurance, tax, transaction, and advisory services, employing over 300,000 people worldwide. This specific role is within EY's Brazil operations, which is a significant part of their global presence.

Founded: Ernst & Young was formed in 1989, but its origins trace back to the late 19th century through predecessor firms.

Team Structure:

• This UX Writer role is likely part of a broader Digital, Technology, or Design practice within EY's Financial Services Organization (FSO).

• The team structure would typically involve reporting to a UX Lead, Design Manager, or a Partner overseeing digital transformation initiatives.

• Collaboration is expected with UX Designers, Researchers, Product Managers, Developers, Data Scientists, and business stakeholders within the FSO. Methodology:

• EY emphasizes a data-driven and client-centric approach, leveraging Design Thinking and Agile methodologies.

• Emphasis on rigorous research, ideation, prototyping, and iterative testing to deliver impactful solutions.

• Focus on leveraging technology, including AI and automation, to drive efficiency and innovation for clients.

Company Website: https://www.ey.com/pt_br

📝 Enhancement Note: EY's culture is characterized by its global reach, commitment to professional development, and a strong emphasis on client service and innovation, particularly in digital transformation for the financial sector. The FSO designation indicates a specialized focus.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an early career stage, likely an "Associate" or "Senior Associate" equivalent within EY's consulting framework, with 1-2 years of focused experience. It provides a foundation for specializing further in UX Writing, UX Design, or a hybrid role.

Reporting Structure: The UX Writer will likely report to a Senior UX Designer, UX Lead, or a Manager within the EY's FSO Digital or Technology practice. This structure allows for mentorship and guidance from experienced professionals.

Operations Impact: The UX Writer's impact is crucial in shaping the user experience of digital products and services delivered by EY to its financial services clients. By ensuring clarity, usability, and engagement through content, they directly contribute to client satisfaction, adoption rates, and the overall success of digital transformation projects. This role bridges the gap between technical solutions and user needs, making operations more efficient and effective for clients.

Growth Opportunities:

• Specialization: Develop deep expertise in UX Writing, conversational design, or content strategy for specific financial domains.

• Skill Expansion: Gain experience in broader UX Design, user research, and AI/chatbot development through cross-functional project involvement.

• Leadership Potential: Progress to Senior UX Writer, UX Lead, or Managerial roles, overseeing teams and client engagements.

• Industry Expertise: Become a subject matter expert in UX for Financial Services, a highly sought-after niche.

• Global Mobility: Opportunities to work on international projects or transfer to EY offices globally.

📝 Enhancement Note: EY provides structured career paths. For this role, growth would involve deepening UX writing skills, expanding into adjacent UX disciplines, and developing domain expertise in financial services technology.

🌐 Work Environment

🏢 Company Culture

Industry: Professional Services / Consulting (with a strong focus on Financial Services)

Company Size: EY is a global leader in assurance, tax, transaction, and advisory services, employing over 300,000 people worldwide. This specific role is within EY's Brazil operations, which is a significant part of their global presence.

Founded: Ernst & Young was formed in 1989, but its origins trace back to the late 19th century through predecessor firms.

Team Structure:

• This UX Writer role is likely part of a broader Digital, Technology, or Design practice within EY's Financial Services Organization (FSO).

• The team structure would typically involve reporting to a UX Lead, Design Manager, or a Partner overseeing digital transformation initiatives.

• Collaboration is expected with UX Designers, Researchers, Product Managers, Developers, Data Scientists, and business stakeholders within the FSO. Methodology:

• EY emphasizes a data-driven and client-centric approach, leveraging Design Thinking and Agile methodologies.

• Emphasis on rigorous research, ideation, prototyping, and iterative testing to deliver impactful solutions.

• Focus on leveraging technology, including AI and automation, to drive efficiency and innovation for clients.

Company Website: https://www.ey.com/pt_br

📝 Enhancement Note: EY's culture is characterized by its global reach, commitment to professional development, and a strong emphasis on client service and innovation, particularly in digital transformation for the financial sector. The FSO designation indicates a specialized focus.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an early career stage, likely an "Associate" or "Senior Associate" equivalent within EY's consulting framework, with 1-2 years of focused experience. It provides a foundation for specializing further in UX Writing, UX Design, or a hybrid role.

Reporting Structure: The UX Writer will likely report to a Senior UX Designer, UX Lead, or a Manager within the EY's FSO Digital or Technology practice. This structure allows for mentorship and guidance from experienced professionals.

Operations Impact: The UX Writer's impact is crucial in shaping the user experience of digital products and services delivered by EY to its financial services clients. By ensuring clarity, usability, and engagement through content, they directly contribute to client satisfaction, adoption rates, and the overall success of digital transformation projects. This role bridges the gap between technical solutions and user needs, making operations more efficient and effective for clients.

Growth Opportunities:

• Specialization: Develop deep expertise in UX Writing, conversational design, or content strategy for specific financial domains.

• Skill Expansion: Gain experience in broader UX Design, user research, and AI/chatbot development through cross-functional project involvement.

• Leadership Potential: Progress to Senior UX Writer, UX Lead, or Managerial roles, overseeing teams and client engagements.

• Industry Expertise: Become a subject matter expert in UX for Financial Services, a highly sought-after niche.

• Global Mobility: Opportunities to work on international projects or transfer to EY offices globally.

📝 Enhancement Note: EY provides structured career paths. For this role, growth would involve deepening UX writing skills, expanding into adjacent UX disciplines, and developing domain expertise in financial services technology.

🌐 Work Environment

🏢 Company Culture

Industry: Professional Services / Consulting (with a strong focus on Financial Services)

Company Size: EY is a global leader in assurance, tax, transaction, and advisory services, employing over 300,000 people worldwide. This specific role is within EY's Brazil operations, which is a significant part of their global presence.

Founded: Ernst & Young was formed in 1989, but its origins trace back to the late 19th century through predecessor firms.

Team Structure:

• This UX Writer role is likely part of a broader Digital, Technology, or Design practice within EY's Financial Services Organization (FSO).

• The team structure would typically involve reporting to a UX Lead, Design Manager, or a Partner overseeing digital transformation initiatives.

• Collaboration is expected with UX Designers, Researchers, Product Managers, Developers, Data Scientists, and business stakeholders within the FSO. Methodology:

• EY emphasizes a data-driven and client-centric approach, leveraging Design Thinking and Agile methodologies.

• Emphasis on rigorous research, ideation, prototyping, and iterative testing to deliver impactful solutions.

• Focus on leveraging technology, including AI and automation, to drive efficiency and innovation for clients.

Company Website: https://www.ey.com/pt_br

📝 Enhancement Note: EY's culture is characterized by its global reach, commitment to professional development, and a strong emphasis on client service and innovation, particularly in digital transformation for the financial sector. The FSO designation indicates a specialized focus.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an early career stage, likely an "Associate" or "Senior Associate" equivalent within EY's consulting framework, with 1-2 years of focused experience. It provides a foundation for specializing further in UX Writing, UX Design, or a hybrid role.

Reporting Structure: The UX Writer will likely report to a Senior UX Designer, UX Lead, or a Manager within the EY's FSO Digital or Technology practice. This structure allows for mentorship and guidance from experienced professionals.

Operations Impact: The UX Writer's impact is crucial in shaping the user experience of digital products and services delivered by EY to its financial services clients. By ensuring clarity, usability, and engagement through content, they directly contribute to client satisfaction, adoption rates, and the overall success of digital transformation projects. This role bridges the gap between technical solutions and user needs, making operations more efficient and effective for clients.

Growth Opportunities:

• Specialization: Develop deep expertise in UX Writing, conversational design, or content strategy for specific financial domains.

• Skill Expansion: Gain experience in broader UX Design, user research, and AI/chatbot development through cross-functional project involvement.

• Leadership Potential: Progress to Senior UX Writer, UX Lead, or Managerial roles, overseeing teams and client engagements.

• Industry Expertise: Become a subject matter expert in UX for Financial Services, a highly sought-after niche.

• Global Mobility: Opportunities to work on international projects or transfer to EY offices globally.

📝 Enhancement Note: EY provides structured career paths. For this role, growth would involve deepening UX writing skills, expanding into adjacent UX disciplines, and developing domain expertise in financial services technology.

🌐 Work Environment

🏢 Company Culture

Industry: Professional Services / Consulting (with a strong focus on Financial Services)

Company Size: EY is a global leader in assurance, tax, transaction, and advisory services, employing over 300,000 people worldwide. This specific role is within EY's Brazil operations, which is a significant part of their global presence.

Founded: Ernst & Young was formed in 1989, but its origins trace back to the late 19th century through predecessor firms.

Team Structure:

• This UX Writer role is likely part of a broader Digital, Technology, or Design practice within EY's Financial Services Organization (FSO).

• The team structure would typically involve reporting to a UX Lead, Design Manager, or a Partner overseeing digital transformation initiatives.

• Collaboration is expected with UX Designers, Researchers, Product Managers, Developers, Data Scientists, and business stakeholders within the FSO. Methodology:

• EY emphasizes a data-driven and client-centric approach, leveraging Design Thinking and Agile methodologies.

• Emphasis on rigorous research, ideation, prototyping, and iterative testing to deliver impactful solutions.

• Focus on leveraging technology, including AI and automation, to drive efficiency and innovation for clients.

Company Website: https://www.ey.com/pt_br

📝 Enhancement Note: EY's culture is characterized by its global reach, commitment to professional development, and a strong emphasis on client service and innovation, particularly in digital transformation for the financial sector. The FSO designation indicates a specialized focus.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an early career stage, likely an "Associate" or "Senior Associate" equivalent within EY's consulting framework, with 1-2 years of focused experience. It provides a foundation for specializing further in UX Writing, UX Design, or a hybrid role.

Reporting Structure: The UX Writer will likely report to a Senior UX Designer, UX Lead, or a Manager within the EY's FSO Digital or Technology practice. This structure allows for mentorship and guidance from experienced professionals.

Operations Impact: The UX Writer's impact is crucial in shaping the user experience of digital products and services delivered by EY to its financial services clients. By ensuring clarity, usability, and engagement through content, they directly contribute to client satisfaction, adoption rates, and the overall success of digital transformation projects. This role bridges the gap between technical solutions and user needs, making operations more efficient and effective for clients.

Growth Opportunities:

• Specialization: Develop deep expertise in UX Writing, conversational design, or content strategy for specific financial domains.

• Skill Expansion: Gain experience in broader UX Design, user research, and AI/chatbot development through cross-functional project involvement.

• Leadership Potential: Progress to Senior UX Writer, UX Lead, or Managerial roles, overseeing teams and client engagements.

• Industry Expertise: Become a subject matter expert in UX for Financial Services, a highly sought-after niche.

• Global Mobility: Opportunities to work on international projects or transfer to EY offices globally.

📝 Enhancement Note: EY provides structured career paths. For this role, growth would involve deepening UX writing skills, expanding into adjacent UX disciplines, and developing domain expertise in financial services technology.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, interest, and cultural fit. Be prepared to briefly articulate your UX writing philosophy and relevant experience.

• Hiring Manager/Team Interview: Deeper dive into your experience, skills, and portfolio. Expect questions about your approach to user research, content strategy, and collaboration. This stage will likely involve behavioral questions and discussions around your portfolio projects.

• Portfolio Presentation/Case Study: You will likely be asked to present 1-2 key projects from your portfolio, detailing the problem, your process, solutions, and outcomes. Focus on demonstrating your UX thinking, research methodologies, and content rationale.

• Technical/Skills Assessment: This might involve a short exercise or a more in-depth discussion about specific tools (Figma, Figjam) or concepts (Behavioral Economics, AI content).

• Final Round: May involve meeting with senior leadership or cross-functional team members to ensure alignment and assess overall suitability.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best showcase your UX writing skills, problem-solving abilities, and impact. Highlight projects involving financial services or AI/chatbots if possible.

• Tell a Story: For each project, clearly articulate the challenge, your role, the process you followed (research, ideation, design, testing), the content solutions you developed, and the measurable results or impact.

• Show, Don't Just Tell: Use visuals (screenshots, wireframes, prototypes) to illustrate your work. Explain why you made specific content decisions.

• Highlight Collaboration: Emphasize how you worked with designers, researchers, developers, and product managers.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the effectiveness of your UX writing (e.g., improved conversion rates, reduced support queries, higher task completion rates).

• Tailor to EY: Research EY's values, their work in Financial Services, and their emphasis on technology and AI. Frame your portfolio around these aspects.

Challenge Preparation:

• Content Audit/Critique: Be ready to analyze a piece of existing UI copy and suggest improvements.

• Microcopy Challenge: You might be asked to write microcopy for specific UI elements (e.g., error messages, button labels, onboarding flows).

• Persona/Journey Mapping Exercise: A brief exercise to demonstrate your ability to empathize with users and map their experiences.

• AI/Chatbot Content Scenario: Prepare for a scenario where you need to write dialogue or define the persona for a chatbot.

📝 Enhancement Note: The interview process is typical for design roles in consulting firms, emphasizing a blend of technical skills, strategic thinking, and client-facing capabilities. A strong, well-presented portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative workflows. Proficiency expected for creating mockups and interactive prototypes.

• Figjam: Used for collaborative brainstorming, workshops, user journey mapping, and ideation sessions.

• IBM Watson / Dialogflow (Basic Knowledge): Familiarity with AI platforms for conversational design and chatbot content development. Understanding of intent recognition, entity extraction, and dialogue flow logic is beneficial.

Analytics & Reporting:

• User Analytics Platforms (e.g., Google Analytics, Adobe Analytics): Understanding how to interpret user behavior data to inform content decisions.

• A/B Testing Tools: Experience with or understanding of how to use A/B testing to optimize content effectiveness.

• Data Visualization Tools (e.g., Tableau, Power BI): Ability to understand and interpret data presented in dashboards.

CRM & Automation:

• **CRM Systems (e.g., Salesforce):