UX Writer

📍 Job Overview

Job Title: UX Writer

Company: BetterMe

Location: Ukraine

Job Type: FULL_TIME

Category: UX Writing / Content Design (GTM Enablement)

Date Posted: May 18, 2026

Experience Level: Mid-Level

Remote Status: Fully Remote

🚀 Role Summary

• Craft compelling and human-centered microcopy for a global wellness app, impacting millions of users daily.

• Collaborate cross-functionally with Product Designers and Product Owners to translate complex user needs into clear, concise, and intuitive in-app language.

• Drive consistency and brand voice across all product interfaces by maintaining and evolving the content style guide.

• Leverage user research and data insights to optimize copy for clarity, resonance, and conversion.

• Utilize AI tools to enhance writing efficiency and explore innovative content solutions within the digital product space.

📝 Enhancement Note: While the core role is UX Writing, its impact on user acquisition, engagement, and conversion through clear communication aligns it with GTM enablement functions. The emphasis on mobile products and wellness positions it within a dynamic and user-centric market.

📈 Primary Responsibilities

• Develop and refine microcopy for all in-app experiences, including onboarding flows, error messages, paywalls, success screens, empty states, and push notifications.

• Partner closely with UX/UI Designers in Figma to integrate copy seamlessly into user interfaces and address user needs effectively.

• Collaborate with Product Owners to understand product objectives, user context, and flow logic, translating these into strategic copy decisions.

• Apply insights from UX research, user testing, and A/B tests to enhance the clarity, tone, and overall effectiveness of in-app language.

• Maintain and contribute to the product's content style guide, ensuring voice, tone, and terminology are consistent across the entire mobile application.

• Advocate for user-centered language and best practices in content design within the product development lifecycle.

• Explore and implement AI tools to improve writing workflows, generate content ideas, and personalize user experiences.

📝 Enhancement Note: The responsibilities highlight a blend of creative writing, strategic product thinking, and data-informed decision-making, typical for mid-level UX Writers focused on driving measurable product outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in English, Communications, Human-Computer Interaction, Design, or a related field, or equivalent practical experience.

Experience: 1-3 years of professional experience in UX writing, content design, or a similar role focused on digital products, with a strong preference for mobile application experience.

Required Skills:

• Advanced proficiency in English (written and spoken), demonstrating clarity, precision, and appropriate tone for user-facing content.

• Solid understanding of UX principles, including user flows, information hierarchy, user needs, and interaction design.

• Demonstrable comfort and experience working within design tools like Figma for content integration and collaboration.

• Proven ability to manage multiple projects simultaneously, prioritize tasks, ask insightful questions, and effectively advocate for content strategy.

• Strong team player mentality with a commitment to shared ownership of product outcomes and cross-functional collaboration.

Preferred Skills:

• A strong portfolio showcasing UX writing samples with detailed explanations of your thinking process, problem-solving approach, and impact.

• Experience with A/B testing frameworks and an understanding of how to use data to inform and validate copy decisions.

• Previous experience in maintaining or significantly contributing to a content style guide or design system.

• Familiarity with the wellness or health tech industry.

📝 Enhancement Note: The experience requirement is clearly defined as 1-3 years, suggesting a mid-level role. The emphasis on Figma and advanced English proficiency are critical for immediate contribution. The "nice to have" skills, particularly the portfolio and A/B testing experience, are key differentiators for candidates looking to excel in this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Curate a portfolio that clearly demonstrates your UX writing expertise, focusing on mobile applications.

• Include case studies that highlight your approach to understanding user needs, defining product goals, and translating them into effective microcopy.

• Showcase examples of content that improved user flows, increased engagement, or clarified complex features.

• Document your process for collaborating with designers and product managers, illustrating how you incorporated feedback and iterated on copy.

Process Documentation:

• Detail your workflow for creating and refining microcopy, from initial brief to final implementation.

• Explain how you approach maintaining consistency and brand voice through style guides and content audits.

• Describe your method for incorporating user research, usability testing, and A/B test results into your writing process.

• Illustrate how you use design tools like Figma to prototype and test copy within the user interface.

📝 Enhancement Note: For a UX Writer role with 1-3 years of experience, a portfolio is crucial. It should emphasize problem-solving, user-centricity, and measurable impact, showcasing the candidate's ability to think strategically about language within a product context.

💵 Compensation & Benefits

Salary Range: Based on regional Ukrainian market standards for a mid-level UX Writer with 1-3 years of experience in a fully remote tech role, the estimated salary range is approximately 35,000 - 60,000 UAH per month.

Benefits:

• Mission-Driven Work: Contribute to a global wellness ecosystem that empowers millions to improve their physical, mental, and emotional well-being.

• Flexible Work Environment: Enjoy trust without micromanagement, with the ability to manage your own time and work independently, focusing on outcomes rather than online hours.

• Professional Development: Access significant growth opportunities, including space for initiative, taking on new responsibilities, and pursuing real career advancements.

• Transparent Communication: Benefit from an open communication culture across all teams, receiving honest feedback and strong support for your initiatives.

• Ambitious and Recognized Culture: Be part of a rapidly growing company recognized for its positive work environment.

• Potential for Additional Perks: While not explicitly detailed, companies of this caliber often offer health insurance, performance bonuses, and professional development stipends.

Working Hours: While specific daily hours are not defined, the emphasis on "trust without micromanagement" and "manage your time independently" suggests a flexible approach, likely adhering to standard full-time expectations (e.g., 40 hours per week) with flexibility around specific start and end times, accommodating global collaboration needs.

📝 Enhancement Note: Salary is estimated based on Ukrainian market data for tech roles, considering the mid-level experience and fully remote nature. Benefits are drawn from the provided text, highlighting the company's culture and value proposition for employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Health & Wellness, Mobile Applications. BetterMe operates within the rapidly growing digital health and wellness sector, aiming to empower users through a comprehensive ecosystem of apps. This industry demands user-centricity, data-driven insights, and continuous innovation.

Company Size: The company has doubled in size over the past two years, indicating rapid growth. While an exact number isn't provided, this suggests a dynamic, potentially fast-paced environment with evolving structures and opportunities, likely falling into the 'medium to large' category for a tech company.

Founded: Founded with a mission to inspire self-improvement, BetterMe has a history focused on building products that foster personal growth. The mention of Forbes recognition in 2026 points to a strong track record of success and positive employer branding.

Team Structure:

• The UX Writer will be part of the mobile product design team, working closely with UX/UI Designers and Product Owners (POs).

• This structure implies a collaborative, cross-functional approach where design, product, and content work in tandem to achieve product goals.

Methodology:

• User-Centric Design: The core methodology revolves around understanding and addressing user needs through intuitive design and clear communication.

• Data-Informed Decisions: Insights from UX research, user testing, and A/B testing are crucial for refining content and product features.

• Agile Development: While not explicitly stated, the collaborative and iterative nature of working with designers and POs suggests an agile or agile-like development process.

• Content as a Product Feature: Content is treated as an integral part of the product experience, not an afterthought, requiring strategic planning and execution.

Company Website: https://betterme.world/

📝 Enhancement Note: The company's focus on wellness and its rapid growth, coupled with external recognition, paints a picture of an ambitious and impactful organization. The team structure suggests a collaborative environment where UX Writers play a pivotal role in product success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX Writer. It requires independent contribution, collaboration with cross-functional teams, and the ability to manage multiple priorities. The expectation is for the individual to apply established UX principles and contribute to strategic content decisions, rather than just executing tasks.

Reporting Structure: The UX Writer will report into the mobile product design team, likely to a Design Lead or Head of Product Design. They will work closely with Product Owners, indicating a matrixed reporting or strong dotted-line relationship for project-specific work.

Operations Impact: The UX Writer's work has a direct impact on user acquisition (through clear onboarding and value proposition), engagement (through intuitive navigation and feature comprehension), retention (through positive user experiences and error handling), and revenue generation (through effective paywall copy and conversion optimization). Their role is critical in ensuring the product's success by making it understandable and appealing to a global audience.

Growth Opportunities:

• Specialization: Deepen expertise in UX writing for mobile, wellness apps, or specific product areas.

• Leadership: Progress to Senior UX Writer, Lead UX Writer, or Content Design Manager roles, potentially managing a team or owning larger content strategy initiatives.

• Skill Development: Gain experience in A/B testing, data analysis for content, content strategy for global markets, and potentially AI-driven content creation.

• Cross-Functional Expansion: Develop a stronger understanding of product management, UX research, and UI design principles, enabling more holistic product contributions.

📝 Enhancement Note: The role offers a clear path for growth within UX writing and content design, with opportunities to expand into team leadership or specialized areas within the rapidly evolving wellness tech industry.

🌐 Work Environment

Office Type: The role is explicitly stated as TELECOMMUTE and Fully Remote within Ukraine. This indicates a distributed workforce where employees work from their own locations.

Office Location(s): While the company is global, the role is specifically tied to candidates residing in Ukraine. This likely facilitates compliance with local labor laws and potentially offers localized support or team syncs.

Workspace Context:

• Remote Collaboration: Expect a digital-first work environment that relies heavily on communication and collaboration tools (e.g., Slack, Zoom, Figma, project management software).

• Autonomy: The emphasis on "trust without micromanagement" and "manage your time independently" suggests a high degree of autonomy in setting up a productive personal workspace.

• Tools and Technology: Access to industry-standard design and communication tools will be provided or expected. The role specifically mentions Figma as a key collaboration tool.

Work Schedule: The company promotes flexible working hours, valuing outcomes over strict online presence. While a standard full-time commitment (e.g., 40 hours/week) is expected, employees have autonomy in structuring their workday. This flexibility is beneficial for balancing personal life and professional responsibilities, crucial for remote roles.

📝 Enhancement Note: The fully remote nature within Ukraine offers significant flexibility. Candidates should be comfortable with asynchronous communication and proactive self-management, common in distributed tech teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and experience.

• Hiring Manager/Recruiter Interview: A discussion about your background, experience, motivations, and understanding of UX writing principles.

• Portfolio Presentation & Design Challenge: A session where you present your portfolio, explaining your thought process behind specific projects. This may be combined with or followed by a practical UX writing task or critique.

• Cross-functional Interview: An interview with a Product Designer and/or Product Owner to assess collaboration style, understanding of product development, and ability to work within a team.

• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term aspirations, and overall alignment with BetterMe's mission.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your UX writing skills for mobile products.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, iteration), the solutions you implemented, and the impact (quantified if possible).

• Showcase Thinking: Explain why you made specific word choices, how you considered user needs, and how your copy aligned with product goals.

• Highlight Collaboration: Mention how you worked with designers, PMs, and other stakeholders.

• Address AI Usage: If you used AI tools, be prepared to explain how you leveraged them and how you ensured quality and brand consistency.

Challenge Preparation:

• Understand the Product: Familiarize yourself with BetterMe's existing apps, their tone of voice, and their user base.

• Practice Critiques: Be ready to analyze existing copy and suggest improvements based on UX principles and the company's brand.

• Simulate Scenarios: Practice writing microcopy for common app elements (e.g., error messages, onboarding screens, empty states) under timed conditions.

• Articulate Rationale: Be prepared to defend your copy choices and explain the strategic thinking behind them.

📝 Enhancement Note: The interview process likely includes a strong emphasis on the candidate's portfolio and their ability to articulate their strategic thinking. A practical writing exercise or case study is highly probable.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, wireframing, and integrating copy directly into mockups. Proficiency is explicitly required.

• Communication Platforms: Tools like Slack, Microsoft Teams, or similar for real-time team communication and project updates.

• Project Management Software: Potentially Jira, Asana, Trello, or similar for task tracking, workflow management, and collaboration on product development cycles.

Analytics & Reporting:

• Analytics Platforms: Experience with tools like Google Analytics, Amplitude, Mixpanel, or similar for understanding user behavior and tracking the impact of copy changes.

• A/B Testing Tools: Familiarity with platforms like Optimizely, VWO, or in-app testing tools to conduct and analyze copy experiments.

CRM & Automation:

• Content Management Systems (CMS): While not directly mentioned, experience with CMS platforms used for managing app content or style guides could be beneficial.

• AI Writing Tools: Explicitly mentioned as a comfort factor; this could include tools like ChatGPT, Jasper, or specialized AI writing assistants for ideation, drafting, or optimizing copy.

📝 Enhancement Note: Figma proficiency is a non-negotiable requirement. Familiarity with analytics and A/B testing tools will be highly advantageous for demonstrating the impact of UX writing. Experience with AI writing tools is also a key differentiator.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs through clear, empathetic, and intuitive language.

• Impact-Driven: A focus on creating content that drives measurable outcomes, such as improved user engagement, conversion rates, and overall product satisfaction.

• Collaboration: A belief in the power of cross-functional teamwork, valuing open communication and shared ownership with designers, product managers, and engineers.

• Continuous Improvement: An ethos of always seeking to refine and optimize content, leveraging data and feedback to enhance user experiences.

• Innovation: Encouragement to explore new approaches, including the use of AI tools, to push the boundaries of content design.

Collaboration Style:

• Integrated Partnership: UX Writers work hand-in-hand with designers and product owners, participating in the early stages of product development to ensure content is integral to the design.

• Feedback-Oriented: An environment where constructive feedback is regularly exchanged, fostering a culture of continuous learning and improvement for both individuals and the product.

• Transparent Communication: Open dialogue is encouraged, with regular check-ins and discussions to ensure alignment and address challenges proactively.

📝 Enhancement Note: The company culture appears to be highly collaborative, user-focused, and driven by measurable results. Candidates who thrive in such environments and can articulate their alignment with these values will be well-suited.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Clarity and Brand Voice: Simultaneously ensuring copy is easy to understand for a global audience while maintaining BetterMe's distinct brand voice and tone.

• Data Interpretation: Effectively translating complex user research and A/B testing data into actionable content improvements.

• Global Localization: Adapting copy for different cultural nuances and languages, even if the primary role is English-focused, to ensure global resonance.

• Rapid Iteration: Keeping pace with the fast-moving nature of mobile app development and iterating on copy quickly to meet product release cycles.

• AI Integration: Navigating the evolving landscape of AI tools in writing, ensuring ethical use, maintaining quality, and avoiding over-reliance.

Learning & Development Opportunities:

• Advanced UX Writing Techniques: Deepen skills in conversion copywriting, persuasive writing, and accessibility within UX.

• Content Strategy for Mobile: Gain expertise in developing comprehensive content strategies for mobile ecosystems, including information architecture and content modeling.

• Data Analysis for Content: Develop stronger analytical skills to leverage user data for content optimization and strategic planning.

• Cross-Functional Expertise: Enhance understanding of product management, UI/UX design principles, and agile methodologies.

• Leadership Development: Opportunities to mentor junior writers, lead content initiatives, or contribute to building out content design processes.

📝 Enhancement Note: The challenges presented are typical for a growing tech company in the wellness space, offering significant growth potential for individuals who can adapt and learn.

💡 Interview Preparation

Strategy Questions:

• "How do you approach writing microcopy for an onboarding flow to maximize user retention?" (Focus on user journey, clarity, and value proposition).

• "Describe a time you used user research or A/B testing to inform your UX writing decisions. What was the outcome?" (Highlight data-driven approach and impact).

• "How would you ensure consistency in tone and voice across a large mobile application with multiple features?" (Discuss style guides, collaboration, and content governance).

Company & Culture Questions:

• "What interests you about BetterMe and our mission to empower wellness?" (Connect personal values to company mission).

• "How do you handle disagreements with designers or product managers regarding copy choices?" (Showcase collaboration, negotiation, and problem-solving skills).

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your UX writing philosophy, then present 3-5 key case studies. For each case study:

  • Context: Briefly explain the product/feature and the user problem.
  • Your Role: Clarify your specific responsibilities.
  • Process: Detail your research, ideation, and iteration steps, including collaboration.
  • Solution: Showcase the final copy and explain why it was effective.
  • Impact: Quantify results if possible (e.g., conversion lift, reduced errors, improved engagement metrics).

• Visuals: Use screenshots, mockups, and design artifacts to illustrate your points.

• Engagement: Be prepared for questions and actively engage with the interviewers.

📝 Enhancement Note: Candidates should prepare to discuss their strategic thinking, demonstrate a user-centered approach, and articulate the impact of their work with specific examples. The portfolio presentation is a critical component.

📌 Application Steps

To apply for this UX Writer position:

• Submit your application through the provided link on BetterMe's Breezy HR portal.

• Customize Your Resume: Tailor your resume to highlight your 1-3 years of UX writing experience for digital products, specifically mentioning mobile apps, Figma proficiency, and your understanding of UX principles. Use keywords from the job description.

• Prepare Your Portfolio: Select your strongest 3-5 UX writing projects. Ensure each case study clearly outlines the problem, your process, your solutions (including specific copy examples), and the impact. Be ready to articulate your thinking process verbally.

• Research BetterMe: Familiarize yourself with BetterMe's mission, their existing apps, and their overall brand voice. Understand their position in the wellness industry.

• Practice Your Pitch: Be ready to discuss your experience, motivations, and how your skills align with the role and company culture during interviews. Practice presenting your portfolio and answering common UX writing strategy questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.