UX UI Designer

📍 Job Overview

Job Title: UX UI Designer

Company: Belkin

Location: Shenzhen, Guangdong, China

Job Type: FULL_TIME

Category: Design / User Experience

Date Posted: 2026-04-30

Experience Level: Mid-Senior (5+ years)

Remote Status: On-site

🚀 Role Summary

• Design and optimize conversion-focused web pages and user journeys for e-commerce and Direct-to-Consumer (DTC) platforms.

• Translate complex data and customer insights into intuitive and engaging user experiences.

• Develop wireframes, high-fidelity mockups, and interactive prototypes using industry-standard design tools.

• Collaborate cross-functionally with performance marketing, CRO, and development teams to drive A/B testing and ensure seamless design implementation.

• Maintain and evolve Belkin's brand visual identity across all digital touchpoints, ensuring consistency and impact.

📝 Enhancement Note: This role is critical for optimizing the digital customer journey, with a strong emphasis on conversion rate optimization (CRO) and direct-to-consumer (DTC) strategies. The ideal candidate will bridge the gap between user needs, business objectives, and technical feasibility.

📈 Primary Responsibilities

• Design engaging, conversion-optimized web pages, including product detail pages, landing pages, and complete shopping flows.

• Translate data analytics, user research, and customer insights into intuitive user journeys and enhanced user experiences.

• Create detailed wireframes, high-fidelity mockups, and interactive, clickable prototypes using advanced design software such as Figma.

• Collaborate closely with performance marketers and CRO specialists to conceptualize, execute, and analyze A/B tests for continuous design refinement and conversion improvement.

• Partner with front-end developers to ensure accurate and responsive implementation of designs across all devices and platforms, maintaining design integrity.

• Uphold and strategically evolve the brand’s visual identity and design language across all digital touchpoints, ensuring brand consistency and recognition.

• Conduct user research, usability testing, and gather feedback to inform design decisions and iterate on existing user interfaces.

• Optimize key e-commerce components such as checkout processes, product filtering mechanisms, and site navigation patterns to improve user flow and reduce friction.

• Stay abreast of emerging UX/UI trends, e-commerce best practices, and digital design innovations to bring fresh perspectives to the team.

• Perform all other duties as assigned and required by supervisor to support the broader digital product strategy.

📝 Enhancement Note: The emphasis on "conversion-optimized" and "A/B testing" indicates a performance-driven design approach. Responsibilities also highlight a need for strong collaboration with marketing and development, suggesting a GTM-aligned operations function.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Human-Computer Interaction (HCI), UX Design, or a related field, or equivalent practical experience.

Experience: Minimum of 5 years of dedicated UX/UI design experience, with a significant portion focused on e-commerce or Direct-to-Consumer (DTC) environments.

Required Skills:

• Proven expertise in UX/UI design principles and methodologies.

• A strong and diverse portfolio showcasing successful e-commerce web design projects, specifically including mobile-first layouts and conversion-focused UI designs.

• High proficiency in industry-standard design and prototyping tools, with a primary focus on Figma.

• Demonstrated experience in creating and managing design systems to ensure consistency and scalability.

• Solid understanding of front-end development concepts, including HTML and CSS, enabling effective communication with development teams regarding design implementation.

• Experience in optimizing critical e-commerce user flows such as checkout experiences, product filters, and site navigation patterns.

• Ability to translate complex data, customer insights, and user research into intuitive and actionable design solutions.

Preferred Skills:

• Experience working within a fast-paced, cross-functional team environment.

• Familiarity with user research techniques and usability testing protocols.

• Knowledge of SEO principles and how they can influence UX/UI design decisions.

• Experience with other design or prototyping tools (e.g., Sketch, Adobe XD, InVision).

• Basic understanding of web analytics tools (e.g., Google Analytics) to interpret user behavior data.

📝 Enhancement Note: The requirement for 5 years of experience and proficiency in Figma, coupled with a strong portfolio emphasis, points to a mid-to-senior level role. The "speak devs' language" note suggests a need for practical understanding of front-end capabilities, crucial for effective collaboration in operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a minimum of 3-5 comprehensive case studies within the portfolio, focusing on e-commerce web design and conversion optimization projects.

• Showcase end-to-end design process for at least two projects, from initial research and wireframing through to high-fidelity mockups, prototyping, and post-launch A/B testing analysis.

• Include examples of mobile-first design strategies and their successful implementation in live e-commerce environments.

• Present clear evidence of how your designs have directly contributed to improved conversion rates, user engagement, or other key performance indicators relevant to e-commerce operations.

Process Documentation:

• Clearly articulate your design process methodology, including how you gather requirements, conduct research, ideate solutions, and iterate based on feedback and data.

• Provide examples of how you have collaborated with cross-functional teams (e.g., marketing, development) to bring designs to fruition, detailing communication strategies and problem-solving approaches.

• Illustrate your approach to A/B testing and data analysis, explaining how you use insights to drive design decisions and measure success.

• Document your experience in creating and managing design systems, including their architecture, component libraries, and implementation guidelines.

📝 Enhancement Note: A strong portfolio is paramount, with a specific emphasis on quantifiable results (conversion optimization) and a demonstrated understanding of the end-to-end design and implementation process, including collaboration with development and marketing operations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced UX/UI Designers in Shenzhen, China, with 5+ years of experience in e-commerce, the estimated annual salary range is approximately ¥250,000 - ¥450,000 CNY. This range accounts for the cost of living in Shenzhen and the specialized skills required.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Paid time off, including annual leave, sick leave, and public holidays.

• Professional development opportunities, including training, workshops, and conference attendance.

• Employee discounts on Belkin products.

• Potential for performance-based bonuses.

• Retirement savings plan contributions.

• A collaborative and innovative work environment with opportunities for professional growth.

Working Hours: Standard full-time working hours are typically 40 hours per week, with flexibility often available depending on project needs and team collaboration. The role is on-site in Shenzhen.

📝 Enhancement Note: Salary is estimated based on typical compensation for mid-senior UX/UI roles in a major Chinese tech hub like Shenzhen, considering the specified experience level and e-commerce focus. Benefits are standard for a multinational tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Electronics / Technology Accessories. Belkin operates within a dynamic and competitive market, requiring continuous innovation in product design and user experience to maintain a competitive edge. This industry context necessitates a strong focus on user-centric design and seamless digital interactions.

Company Size: Belkin is a well-established company with a significant global presence, likely falling into the large enterprise category (1,000+ employees). This size implies structured processes, dedicated departments for various functions (including operations and marketing), and opportunities for cross-functional collaboration on a broader scale.

Founded: Belkin was founded in 1983, bringing decades of experience and a deep understanding of consumer electronics and connectivity solutions. This history suggests a stable company with a mature operational framework and a long-term vision for product development and market presence.

Team Structure:

• The UX/UI Designer will likely be part of a broader Digital Product or Marketing team, potentially reporting to a Design Lead or Head of Digital Experience.

• This team will collaborate closely with E-commerce Operations, Performance Marketing, Product Development, and Engineering departments to ensure cohesive product launches and marketing campaigns.

Methodology:

• Data-driven decision-making is a core methodology, with a strong emphasis on A/B testing, user analytics, and customer feedback to inform design and product strategies.

• Agile methodologies are likely employed for design and development sprints, promoting iterative progress and flexibility.

• A strong focus on user-centric design principles ensures that all digital products are developed with the end-user's needs and experience at the forefront.

Company Website: https://www.belkin.com/

📝 Enhancement Note: Belkin's established presence and focus on consumer electronics suggest a culture that values innovation, quality, and user experience. The company size implies a well-defined operational structure, where this UX/UI role plays a key part in the Go-To-Market strategy by enhancing the digital customer journey.

📈 Career & Growth Analysis

Operations Career Level: This position is considered a Mid-to-Senior level role. It requires a substantial amount of independent work, strategic input into design decisions, and the ability to mentor or guide junior team members. The focus on conversion optimization and cross-functional collaboration indicates a role that contributes significantly to the company's revenue generation efforts through enhanced digital platforms.

Reporting Structure: The UX/UI Designer will likely report to a Design Manager, Head of Digital Experience, or a similar leadership role within the digital product or marketing organization. This structure provides a clear line of mentorship and career development guidance.

Operations Impact: The role has a direct and measurable impact on revenue operations by designing and optimizing the online customer journey. Improved conversion rates on web pages, landing pages, and checkout flows directly translate to increased sales and customer acquisition, making this a vital contributor to Belkin's commercial success.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce UX/UI, CRO, or mobile-first design, becoming a subject matter expert within the organization.

• Leadership: Progress into a Senior UX/UI Designer, Lead Designer, or Design Manager role, taking on more strategic responsibilities and team leadership.

• Cross-functional Expansion: Transition into roles within Product Management, Digital Marketing Strategy, or Customer Experience Management, leveraging a deep understanding of user behavior and digital platforms.

• Skill Development: Opportunities to attend industry conferences, workshops, and pursue certifications in advanced UX/UI techniques, design thinking, and e-commerce strategy.

📝 Enhancement Note: The growth potential for this role is significant, moving from execution and optimization to strategic leadership within the digital product and GTM operations space.

🌐 Work Environment

Office Type: This is an on-site role located in Shenzhen, China. The description mentions "big collaborative spaces," suggesting an open-plan office environment designed to foster teamwork, communication, and idea sharing. The mention of leaving suits at the door implies a relatively casual and approachable work culture.

Office Location(s): Shenzhen, Guangdong, China. This location is a major technology and manufacturing hub, offering a vibrant professional ecosystem and access to talent.

Workspace Context:

• Collaboration: The open office layout and emphasis on communication suggest ample opportunities for spontaneous collaboration with colleagues across different departments, including marketing, development, and product management.

• Tools & Technology: Access to industry-standard design software (Figma), potentially high-performance workstations, and collaboration platforms to support the design workflow.

• Team Interaction: Regular team meetings, design critiques, and cross-functional project discussions will be integral to the daily work, fostering a sense of shared purpose and collective problem-solving.

Work Schedule: The standard work schedule is typically 40 hours per week. While the role is on-site, Belkin's culture appears to value a healthy work-life balance, with potential for some flexibility based on project demands and team agreements, though the core hours will be within the standard business day.

📝 Enhancement Note: The work environment description emphasizes collaboration and an informal culture, which is beneficial for a UX/UI role that thrives on feedback and cross-functional input.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role requirements.

• Portfolio Presentation: A dedicated session where you will walk through selected case studies from your portfolio, explaining your design process, rationale, challenges, and the impact of your work. Be prepared to discuss your role in each project and the metrics achieved.

• Technical/Skills Interview: A discussion focused on your proficiency with design tools (Figma), understanding of UX/UI principles, e-commerce best practices, and ability to communicate technical concepts (HTML/CSS).

• Cross-functional Interview: You may meet with members of the marketing, CRO, or development teams to assess your collaboration style, communication skills, and ability to work effectively in a cross-functional environment.

• Final Interview: A discussion with a hiring manager or senior leader to assess cultural fit, strategic thinking, and overall suitability for the role and Belkin's team.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that best showcase your e-commerce UX/UI and CRO expertise.

• Tell a Story: For each case study, clearly define the problem, your process, the solutions you designed, your specific contributions, and the measurable results (e.g., conversion rate increase, task completion time reduction). Use data to support your claims.

• Highlight Process: Demonstrate your understanding of the entire design lifecycle, from research and ideation to implementation and iteration. Show your wireframes, user flows, mockups, and prototypes.

• Focus on Impact: Quantify the success of your designs whenever possible. Explain how your work contributed to business objectives and improved user experience.

• Showcase Figma Skills: Be ready to discuss your proficiency with Figma, including your use of components, design systems, and prototyping features.

• Address Technical Understanding: Be prepared to discuss how you collaborate with developers and your understanding of HTML/CSS constraints.

Challenge Preparation:

• Design Challenge: You may be given a small design exercise or a hypothetical problem to solve, either as a take-home assignment or during an interview. Practice designing for e-commerce scenarios, focusing on conversion optimization.

• Problem-Solving: Prepare to discuss how you approach complex design challenges, identify root causes, and develop innovative solutions.

• Communication: Practice articulating your design decisions clearly and concisely, especially when explaining technical aspects to non-technical stakeholders.

📝 Enhancement Note: The interview process heavily emphasizes portfolio review and practical application of skills in an e-commerce context. Candidates should be ready to demonstrate not only design talent but also a data-driven approach and strong collaborative capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, high-fidelity mockups, prototyping, and design system management. Proficiency is a core requirement.

• Design Systems: Experience in creating, maintaining, or working within established design systems is crucial for ensuring brand consistency and efficient design workflows.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools (e.g., InVision, Adobe XD) may be beneficial.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with platforms like Google Analytics is expected to understand user behavior, track conversion funnels, and gather data for design optimization.

• A/B Testing Tools: Experience with tools used for A/B testing and multivariate testing to validate design hypotheses and measure performance improvements.

CRM & Automation:

• While not directly a CRM role, understanding how CRM data and marketing automation platforms influence customer journeys and user experience on the website can be advantageous.

• Familiarity with e-commerce platforms (e.g., Shopify, Magento, custom builds) and their design integration capabilities.

📝 Enhancement Note: The technology stack is heavily oriented towards design and user experience, with a critical need for proficiency in Figma and an understanding of how design integrates with analytics and A/B testing for conversion optimization.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the end-user, ensuring that all designs prioritize a positive and intuitive customer experience. This translates to a focus on user journey mapping and usability.

• Collaboration: A strong belief in teamwork and cross-functional partnerships, recognizing that the best digital products are built through collective effort and shared insights.

• Data-Driven Innovation: A value placed on using data, analytics, and A/B testing to inform design decisions, drive improvements, and measure success, rather than relying solely on intuition.

• Continuous Improvement: A culture of iterative design and ongoing optimization, always seeking ways to enhance user experiences and business outcomes through thoughtful design adjustments.

• Brand Integrity: Upholding and enhancing the Belkin brand identity across all digital touchpoints, ensuring a consistent and professional representation of the company.

Collaboration Style:

• Open Communication: Encouraging open dialogue and feedback exchange across teams, fostering an environment where ideas can be shared freely and constructively.

• Cross-Functional Integration: Working closely with marketing, CRO, product, and engineering teams, acting as a bridge between user needs and technical implementation.

• Agile and Iterative: Embracing agile principles to facilitate rapid prototyping, testing, and iteration, allowing for quick adaptation to new insights and market changes.

• Shared Goals: Aligning individual design efforts with broader team and company objectives, particularly those related to driving e-commerce sales and customer engagement.

📝 Enhancement Note: The company culture appears to be a blend of innovation, user focus, and data-driven execution, characteristic of successful tech companies in the consumer electronics space. This emphasizes collaboration across operational functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating diverse user requirements and business objectives (especially conversion targets) into cohesive and user-friendly designs.

• Keeping Pace with Evolving Technology & Trends: Continuously adapting design strategies and toolsets to incorporate new technologies, platform updates, and emerging UX/UI best practices in the fast-paced e-commerce landscape.

• Cross-Functional Alignment: Navigating differing priorities and perspectives among various departments (marketing, sales, engineering) to ensure design solutions are holistically integrated and supported.

• Data Interpretation & Action: Translating complex user data and A/B test results into actionable design improvements that demonstrably enhance conversion rates and user satisfaction.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to attend workshops, webinars, and industry conferences focused on cutting-edge UX/UI methodologies, interaction design, and user research.

• E-commerce Specialization: Deepen expertise in specific areas like checkout optimization, personalization, or mobile-first design through targeted training and project work.

• Design Leadership: Potential pathways to take on more strategic design leadership roles, mentoring junior designers, and influencing product strategy at a higher level.

• Cross-Disciplinary Learning: Exposure to other operational areas like performance marketing, CRO analytics, and product management, broadening understanding of the entire Go-To-Market ecosystem.

📝 Enhancement Note: This role offers significant opportunities for professional growth by tackling complex design challenges and staying at the forefront of e-commerce UX/UI, with clear pathways toward leadership and specialization.

💡 Interview Preparation

Strategy Questions:

• Design Process & Rationale: Be prepared to walk through your end-to-end design process for a key e-commerce project. Explain your rationale for specific design decisions, especially those driven by data or aimed at conversion optimization. For example, "Describe a time you used A/B testing results to significantly improve a landing page's conversion rate. What was your hypothesis, what did you change, and what was the outcome?"

• Collaboration & Stakeholder Management: Discuss how you collaborate with developers, marketers, and product managers. How do you handle design disagreements or feedback that conflicts with your vision? Example: "How do you ensure that your designs are technically feasible while meeting user needs and business goals?"

• Problem-Solving & Optimization: Be ready to analyze a common e-commerce user flow (e.g., checkout, product discovery) and propose UX/UI improvements. Example: "If our product detail page conversion rate dropped by 10%, what steps would you take to diagnose the issue and propose design solutions?"

Company & Culture Questions:

• Belkin's Digital Presence: Research Belkin's current website, product pages, and overall digital user experience. Identify areas for potential improvement from a UX/UI perspective. Be ready to discuss your findings.

• Team Dynamics: How do you contribute to a collaborative team environment? What is your experience working in an open office setting? Example: "How do you provide and receive constructive feedback on designs within a team?"

• Impact Measurement: How do you measure the success of your design work beyond aesthetics? Example: "What key metrics do you track to demonstrate the ROI of UX/UI design in an e-commerce context?"

Portfolio Presentation Strategy:

• Storytelling with Data: Structure your case studies as compelling narratives. Clearly articulate the problem, your specific role and contributions, the design solutions you developed, and the quantifiable business impact (e.g., increased conversion rates, improved user satisfaction, reduced bounce rates).

• Visual Clarity: Ensure your mockups, wireframes, and prototypes are presented clearly and professionally. Highlight key design elements and user flows.

• Figma Demonstration: Be prepared to briefly demonstrate your proficiency in Figma, perhaps by showing how you utilize components, auto layout, or prototyping features.

• Audience Awareness: Tailor your presentation to your audience. Understand that interviewers will be interested in both your design skills and your ability to drive business results through effective UX/UI.

📝 Enhancement Note: The interview process is designed to assess practical design skills, strategic thinking, collaboration abilities, and a strong understanding of how UX/UI directly impacts e-commerce operations and revenue.

📌 Application Steps

To apply for this UX UI Designer position:

• Submit your application through the provided link on the Belkin careers portal.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest e-commerce and DTC design projects. Prioritize case studies that demonstrate conversion optimization success and a clear, data-driven design process. Ensure mobile-first designs are well-represented.

• Resume Optimization: Tailor your resume to highlight your 5+ years of relevant UX/UI experience, specifically mentioning e-commerce, DTC, Figma proficiency, and your ability to collaborate with marketing and development teams. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, explaining your rationale for design decisions, and discussing case studies in detail. Prepare to answer questions about A/B testing, conversion optimization, and your collaboration style.

• Company Research: Thoroughly research Belkin's current digital presence, brand values, and product offerings. Identify specific areas where your UX/UI expertise can add value and be prepared to discuss your insights during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.