UX teksta autors(-e) (Copywriter) | SEB, Rīga

📍 Job Overview

Job Title: UX teksta autors(-e) (Copywriter)

Company: SEB

Location: Rīga, Latvia

Job Type: Full-time

Category: Marketing & Communication / UX Writing

Date Posted: May 11, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site (Hybrid inferred)

🚀 Role Summary

• Drive the development and quality standards of UX writing across all Baltic digital customer journeys, websites, and tools.

• Translate complex business objectives, regulatory requirements, and user insights into clear, actionable, and user-centric content.

• Collaborate cross-functionally with design, product, legal, and business teams to ensure consistency and value in digital experiences.

• Leverage usability testing feedback to strategically refine and enhance content, championing user needs throughout the UX design process.

📝 Enhancement Note: While the raw input lists "Marketing & Communication" as employment type, the core responsibilities and skills strongly indicate a specialized UX Writing role within a broader digital strategy context. The "Hybrid" work arrangement is inferred based on common industry practices for such roles, though the listing emphasizes an on-site presence in Rīga.

📈 Primary Responsibilities

• Define and own the UX writing strategy and quality benchmarks for all digital touchpoints across SEB's Baltic operations.

• Craft compelling, clear, and consistent copy for user interfaces, digital customer journeys, web pages, and internal tools, ensuring adherence to brand voice and style guides.

• Act as a key liaison between business stakeholders, legal compliance teams, and UX designers to translate intricate requirements into user-friendly language.

• Actively participate in usability testing sessions, analyze user feedback, and translate findings into actionable content improvements and strategic recommendations.

• Coordinate and oversee the localization process with the Baltic communications team, ensuring linguistic accuracy and cultural relevance while maintaining overall content integrity and user experience.

• Champion user-centered design principles by effectively advocating for user needs and presenting content strategies to cross-functional teams.

• Continuously iterate on content based on performance data, A/B testing results, and evolving user needs to optimize engagement and task completion.

📝 Enhancement Note: The responsibilities have been expanded based on typical UX writer roles in established financial institutions, emphasizing strategic input, cross-functional collaboration, and data-driven content optimization, which are implicit in the provided description.

🎓 Skills & Qualifications

Education: While specific educational requirements are not stated, a Bachelor's degree in a related field such as Communications, Linguistics, Journalism, English, Marketing, or Human-Computer Interaction is typically expected for this level of role.

Experience: Proven track record of 2-5 years in a UX Writing or Copywriting role, specifically within digital product development environments.

Required Skills:

• Demonstrated expertise in UX writing principles and best practices for digital products and services.

• Exceptional written communication, editing, and proofreading skills in both English and Latvian.

• Strong understanding of the UX design process, including user research, wireframing, prototyping, and usability testing.

• Proven ability to translate complex business goals, technical information, and regulatory requirements into clear, concise, and user-friendly language.

• Experience in collaborating effectively with cross-functional teams, including designers, product managers, developers, and legal departments.

• A strong sense of ownership and accountability for content quality, consistency, and user value across multiple digital products.

Preferred Skills:

• Experience within the financial services or banking industry.

• Familiarity with content management systems (CMS) and digital asset management (DAM) tools.

• Knowledge of SEO principles and their application to UX content.

• Experience with localization management and working with translation agencies.

• Proficiency in tools used for information architecture and content modeling.

📝 Enhancement Note: The experience level has been inferred from the "2-5 years" AI interpretation and the nature of the responsibilities, suggesting a mid-level professional who can take ownership. Education is a common expectation for such roles, even if not explicitly stated.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 distinct UX writing projects, demonstrating a range of applications (e.g., web interfaces, mobile apps, customer journeys, error messages).

• Each project within the portfolio should clearly articulate the user problem, business objective, your specific role and contributions, the content solutions implemented, and the measurable outcomes or learnings.

• Demonstrate a clear understanding of user-centered design principles and how your copy directly supports user goals and enhances usability.

Process Documentation:

• Examples of how you approach content strategy development, including user research synthesis and competitive analysis.

• Case studies detailing your involvement in usability testing, including how you gathered feedback and translated it into content revisions.

• Demonstrations of your workflow for creating, reviewing, and approving UX copy, including collaboration with legal and compliance teams.

• Evidence of your ability to manage content across multiple platforms or products simultaneously, ensuring consistency and adherence to brand guidelines.

📝 Enhancement Note: Portfolio requirements are crucial for UX writing roles to showcase practical application of skills. These points are standard expectations for demonstrating proficiency in UX writing and process management.

💵 Compensation & Benefits

Salary Range: €2,250 - €3,250 per month (gross).

This range is provided before taxes and will be finalized based on the selected candidate's experience and competencies. The total compensation package includes salary along with other employee benefits.

Benefits:

• Inspiring and supportive work environment: Opportunities to work on impactful projects within a collaborative and growth-oriented atmosphere.

• Friendly and open corporate culture: A welcoming and inclusive workplace that values diversity and employee well-being.

• Extensive training and professional development opportunities: Access to learning resources, workshops, and courses to enhance skills and advance career growth.

• Long-term stability: Secure employment within a reputable and established financial institution.

• Comprehensive Health & Wellness Programs: Likely includes access to health insurance, wellness initiatives, and potentially other benefits typical for a large financial organization.

• Career Advancement Pathways: Opportunities for internal mobility and progression within SEB's various departments and regions.

Working Hours: The standard working hours are likely 40 hours per week. While the role is primarily on-site in Rīga, flexibility may be offered, such as hybrid work arrangements, depending on team and business needs.

📝 Enhancement Note: The salary range is directly from the input. Benefits are elaborated based on the provided list and typical offerings from large corporations like SEB. Working hours are inferred from the standard 40-hour week, common for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Banking and Financial Services. SEB operates within a highly regulated and dynamic financial market, emphasizing innovation in digital customer experiences to maintain a competitive edge. This context requires a strong focus on accuracy, security, and user trust in all communications.

Company Size: SEB is a large, established financial group with a significant presence across Northern Europe. This implies a structured environment with clear processes, a wide range of career opportunities, and a focus on long-term stability and growth.

Founded: SEB was founded in 1982 through the merger of Stockholms Enskilda Bank (founded 1856) and Skandinaviska Banken (founded 1864), giving it a rich history and deep roots in the Nordic financial landscape. This heritage suggests a culture that balances tradition with forward-thinking innovation.

Team Structure:

• The UX writer will be part of the Digital Strategy and Design team within SEB Life and Pension Baltic. This team is dedicated to creating meaningful digital experiences and is characterized by a collaborative and learning-oriented environment.

• The role will report to a manager overseeing digital strategy and design, with close collaboration expected with UX designers, product managers, legal advisors, and the Baltic communications team.

Methodology:

• SEB likely employs a data-driven approach to digital product development, utilizing analytics and user feedback to inform design and content decisions.

• Agile methodologies are commonly used in such teams to facilitate iterative development, rapid prototyping, and continuous improvement cycles.

• A focus on user-centricity is paramount, ensuring that all digital solutions are designed with the end-user's needs and experience at the forefront.

Company Website: https://www.seb.lv/ (Latvia specific) / https://www.sebgroup.com/ (Group level)

📝 Enhancement Note: Company context has been enriched by researching SEB's industry, history, and typical operational structures within large financial institutions. The team structure is inferred from the provided description of the "Digital Strategy and Design team."

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX Writer, requiring 2-5 years of experience. It signifies an individual contributor role with significant responsibility for specific product areas or customer journeys, but not yet at a senior or management level. The focus is on execution, strategic input within their domain, and cross-functional collaboration.

Reporting Structure: The UX Writer will report to a manager within the Digital Strategy and Design team. They will work closely with UX Designers, Product Owners, and other stakeholders across various departments (Product, Legal, Marketing/Communications). This structure allows for both direct guidance and broad collaboration.

Operations Impact: The UX Writer's impact is directly tied to enhancing the digital customer experience across the Baltic region. By crafting clear, effective, and user-friendly content, they contribute to increased customer satisfaction, improved conversion rates, reduced support inquiries, and ultimately, stronger customer loyalty and business growth for SEB's digital offerings.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas of UX writing, such as conversational design, accessibility writing, or content strategy for complex financial products.

• Leadership: Progression to a Senior UX Writer role, taking on more complex projects, mentoring junior colleagues, and contributing to broader content strategy initiatives.

• Cross-functional Moves: Opportunities to transition into related roles such as Content Strategist, Product Manager, or UX Designer, leveraging their deep understanding of user communication and product development.

• Global Exposure: Potential to contribute to projects with a wider scope within the SEB group, depending on organizational needs and individual performance.

📝 Enhancement Note: Career analysis is tailored to a mid-level UX writer role within a large corporation, focusing on typical progression paths and the strategic impact of such a role.

🌐 Work Environment

Office Type: SEB Rīga likely operates with a modern, professional office environment. Given the emphasis on collaboration and the hybrid work arrangement often seen in such roles, the office is expected to feature flexible workspaces, meeting rooms, and areas designed for both focused work and team interaction.

Office Location(s): The primary location is Rīga, Latvia. Specific office address details would typically be provided during the interview process, but SEB maintains a significant presence in major business districts. Accessibility via public transport and proximity to amenities are common considerations for such urban office locations.

Workspace Context:

• The workspace is designed to foster collaboration, with ample opportunities for face-to-face interaction with colleagues from design, product, and other relevant teams.

• Access to necessary tools and technology will be provided, including modern computer hardware, software licenses for design and writing tools, and reliable network connectivity.

• Opportunities for informal knowledge sharing and team building are encouraged, contributing to a dynamic and engaging work atmosphere.

Work Schedule: The role is full-time, likely adhering to standard business hours (e.g., 9 AM to 5 PM or similar) with a 40-hour work week. While the core of the role is on-site in Rīga, a hybrid model might be in place, allowing for some remote work days, subject to team agreements and business requirements. This flexibility aims to balance productivity with employee well-being.

📝 Enhancement Note: The work environment description is based on typical office setups for large financial institutions in capital cities and the inferred hybrid nature of the role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios. Candidates with compelling portfolios and relevant experience will be invited for an initial call to discuss qualifications and role fit.

• Technical Interview & Portfolio Review: This stage typically involves a deeper dive into the candidate's UX writing experience. Candidates will be asked to present specific projects from their portfolio, discussing their process, challenges, and outcomes. Expect questions about their approach to user research, content strategy, and collaboration.

• Case Study/Exercise: A practical exercise or case study may be assigned, requiring the candidate to develop UX copy for a given scenario or critique existing copy. This assesses their problem-solving skills and writing proficiency under specific constraints.

• Team/Manager Interview: The final stages will likely involve meeting with the direct manager and potentially other key team members (e.g., Head of Design, Product Lead) to assess cultural fit, communication style, and strategic thinking.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant UX writing projects. Prioritize quality over quantity.

• Tell a Story: For each project, clearly outline the problem, your role, your process (research, ideation, writing, testing), the solution, and the results (metrics, user feedback). Use visuals where appropriate.

• Highlight Impact: Quantify your contributions whenever possible. Did your copy improve conversion rates, reduce error rates, increase task completion, or improve user satisfaction scores?

• Demonstrate Process: Explain how you arrived at your content decisions. Show your understanding of user needs, business goals, and UX principles.

• Adaptation: Include examples showing your ability to adapt tone, style, and voice for different audiences and product types.

Challenge Preparation:

• Understand the Context: If given a case study, thoroughly analyze the provided business context, user personas, and any constraints.

• Focus on User-Centricity: Frame your solutions around user needs and how the copy will guide them effectively.

• Be Concise and Clear: Practice writing brief, impactful copy that is easy to understand.

• Justify Your Choices: Be prepared to explain the rationale behind every word choice, tone decision, and structural element.

• Time Management: Practice completing writing tasks within a set timeframe, as these exercises are often timed.

📝 Enhancement Note: Interview and portfolio advice are tailored to UX writing roles, emphasizing practical application, user focus, and clear communication of process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with platforms like Sitecore, Adobe Experience Manager, or similar enterprise-level CMS used for managing web content.

• Prototyping & Design Tools: Familiarity with tools such as Figma, Sketch, Adobe XD, or InVision for reviewing designs, understanding UI context, and potentially leaving comments or annotations.

• Collaboration Platforms: Proficiency in tools like Microsoft Teams, Slack, Jira, Confluence for communication, project tracking, and documentation.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior, track content performance, and inform content optimization.

• User Feedback Tools: Familiarity with survey tools (e.g., SurveyMonkey, Qualtrics) or in-app feedback mechanisms used to gather qualitative insights.

CRM & Automation:

• While not directly managing CRM, understanding how UX copy integrates with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot) to ensure a cohesive customer journey is beneficial.

• Familiarity with localization management platforms or workflows.

📝 Enhancement Note: The tool stack is inferred based on common technologies used in digital product development and UX writing within large financial institutions.

👥 Team Culture & Values

Operations Values:

• User Focus: A deep commitment to understanding and advocating for the user, ensuring that all content is clear, helpful, and easy to understand.

• Clarity & Precision: Valuing clear, concise, and accurate communication, especially critical in the financial sector where misunderstandings can have significant consequences.

• Collaboration: Embracing teamwork and open communication across diverse departments to achieve shared goals and deliver integrated digital experiences.

• Continuous Improvement: A mindset of ongoing learning, iteration, and optimization, using data and feedback to refine content and processes.

• Integrity & Trust: Upholding the highest standards of ethical communication and information delivery to build and maintain customer trust.

Collaboration Style:

• Cross-functional Integration: Proactively engaging with designers, product managers, legal, and marketing teams to ensure content is aligned with strategy, functionality, and compliance.

• Constructive Feedback: Participating in and providing constructive feedback during design reviews, content critiques, and usability testing debriefs.

• Knowledge Sharing: Actively sharing insights, best practices, and learnings related to UX writing and content strategy with the broader team and organization.

📝 Enhancement Note: Team culture and values are extrapolated from SEB's stated values and the inherent requirements of a UX writing role in a regulated industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business/Regulatory Requirements: Navigating the complexities of financial regulations and business objectives while ensuring content remains user-friendly and accessible.

• Maintaining Consistency Across Multiple Products: Ensuring a unified brand voice and consistent user experience across various digital platforms and customer journeys within the Baltic region.

• Translating Technical/Financial Jargon: Effectively simplifying complex financial concepts and technical terms into plain language that resonates with a broad audience.

• Adapting to Evolving Digital Trends: Keeping pace with rapid changes in UX design, content strategy, and digital technology to ensure SEB's content remains relevant and effective.

Learning & Development Opportunities:

• Advanced UX Writing Workshops: Access to specialized training on topics like microcopy, conversational design, accessibility, and content strategy frameworks.

• Industry Conferences & Webinars: Opportunities to attend leading UX and content design events (e.g., UXPA, Content Marketing World) to stay abreast of industry trends.

• Mentorship Programs: Potential to be mentored by senior UX professionals or leaders within SEB, gaining insights into career development and strategic thinking.

• Cross-departmental Projects: Gaining exposure to different facets of the business through involvement in projects that span beyond pure UX writing.

📝 Enhancement Note: Challenges and growth opportunities are identified based on the typical demands of a UX writer role in the financial sector and the growth potential within a large organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex regulatory requirement into user-friendly UX copy. What was your process, and what was the outcome?" (Assesses understanding of compliance, translation skills, and impact.)

• "How do you approach advocating for user needs when they conflict with business objectives or design constraints? Provide an example." (Evaluates user-centricity, negotiation skills, and strategic thinking.)

Company & Culture Questions:

• "What do you know about SEB's digital strategy, and how do you see UX writing contributing to it?" (Tests research skills and understanding of the company's goals.)

• "How do you handle feedback on your copy, especially if it's critical or from multiple stakeholders with differing opinions?" (Assesses adaptability, collaboration, and professionalism.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the "Before" (problem/challenge), "During" (your process/solution), and "After" (results/impact).

• Show, Don't Just Tell: Use screenshots, mockups, or even short video clips to illustrate your copy in context.

• Quantify Success: Highlight any metrics or data that demonstrate the effectiveness of your copy (e.g., increased conversion, reduced errors, improved task completion).

• Be Prepared for Deep Dives: Anticipate questions about specific word choices, tone decisions, and how you arrived at your solutions. Practice articulating your rationale clearly and concisely.

• Connect to SEB: Where possible, subtly link your experience and approach to SEB's stated values or the challenges of the financial industry.

📝 Enhancement Note: Interview questions and preparation tips are specifically designed for a UX Writer role, focusing on practical skills, strategic thinking, and cultural fit within a financial institution.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link by May 24, 2026.

• Curate Your Portfolio: Select 3-5 of your strongest UX writing projects that demonstrate your ability to craft clear, user-centered copy for digital products. Ensure each project clearly outlines the problem, your role, your process, and the impact.

• Tailor Your Resume: Highlight keywords and responsibilities from your previous roles that align with UX writing, digital product development, cross-functional collaboration, and the financial industry. Quantify your achievements whenever possible.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on storytelling, articulating your process, and explaining the impact of your copy. Be ready to answer questions about your approach to user needs and business objectives.

• Research SEB: Familiarize yourself with SEB's digital offerings, brand voice, values, and the broader financial services landscape in the Baltics. Understand how your skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.