UX Researcher

📍 Job Overview

Job Title: UX Researcher

Company: NBCUniversal

Location: 30 Rockefeller Plaza, New York, New York, United States

Job Type: Full-time

Category: User Experience Research / Product Insights

Date Posted: 2026-07-29T15:30:08.105

Experience Level: 5-10 Years

Remote Status: Hybrid (4 days in office)

🚀 Role Summary

• Play an influential role in shaping the future of the Peacock product by conducting and synthesizing user research.

• Execute a variety of studies to answer critical questions about user behavior, content discovery, and feature adoption within the Peacock viewing experience.

• Collaborate closely with cross-functional partners including Product, Design, Analytics, and Product Marketing to define research questions and identify opportunities for insights.

• Support the User Research roadmap, ensuring alignment with stakeholder needs and organizational KPIs.

📝 Enhancement Note: This role is focused on deepening the understanding of user behavior within a digital streaming platform (Peacock), directly impacting product strategy and user experience design. The emphasis on "shaping the future" and influencing "product initiatives" highlights a strategic, rather than purely tactical, research function.

📈 Primary Responsibilities

• Conduct, analyze, and synthesize research on multiple aspects of consumer product and device experiences for the Peacock platform.

• Design and execute a range of qualitative and quantitative research studies, including surveys, moderated and unmoderated usability studies, in-depth interviews, diary studies, and card sort exercises.

• Collaborate with Product Managers, Designers, Data Analysts, and other UX Researchers to define research questions and identify opportunities for actionable insights.

• Support the User Research roadmap, working with management and peers to ensure stakeholder and product needs are met and aligned with organizational KPIs and goals.

• Communicate and socialize research findings effectively, translating complex insights into clear, actionable recommendations for product and design teams.

• Manage external research vendors as needed for specific projects, ensuring quality and timely delivery of insights.

• Leverage innovative research methodologies and AI-enabled tools to streamline efficient and repeatable workflows, enhancing research productivity.

• Champion a consumer-centric mindset throughout the organization, advocating for user needs in product development and decision-making processes.

📝 Enhancement Note: The responsibilities indicate a need for end-to-end research ownership, from study design to insight dissemination. The inclusion of "vendor management" and "AI-enabled tools" suggests a mature research function with expectations for efficiency and strategic resource utilization.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Psychology, Sociology, Anthropology, Information Science, or a related field is typically expected for this level of UX Research role.

Experience: 5+ years of experience conducting UX research, with a proven track record of executing product research projects from study design through fielding, synthesis, and reporting.

Required Skills:

• Proficient in a variety of qualitative and quantitative research methods, including surveys, moderated and unmoderated usability studies, in-depth interviews, diary studies, and card sort exercises.

• Strong understanding of the strengths and weaknesses of different research methods and experience applying them appropriately throughout the product development lifecycle.

• Familiarity with statistics and practical experience using survey tools such as Qualtrics.

• Demonstrated success in using data and insights to influence product decisions and guide product direction.

• Ability to connect insights and identify overarching themes across multiple research projects, demonstrating strategic thinking.

• Skill in balancing effort across multiple projects simultaneously in a fast-paced environment.

• Clear written and verbal communication skills, with strong data storytelling and presentation abilities.

• Proven experience partnering closely with designers, product managers, and data analysts. Preferred Skills:

• Experience researching streaming products, sports experiences, and/or mobile games.

• Demonstrated experience designing and executing quantitative research across a variety of analytical approaches.

• Experience managing projects and working effectively within a large, matrixed organization.

• Basic understanding of behavioral user analytics and experience incorporating them into UX research efforts.

• A genuine passion for entertainment and media, with a deep curiosity about culture and trends as they relate to products and user experiences.

📝 Enhancement Note: The "Desirable Characteristics" section strongly suggests a preference for candidates with domain experience in media and entertainment, particularly within digital streaming and interactive content. The emphasis on influencing product direction and data storytelling indicates a need for strong analytical and communication skills beyond just executing studies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 robust UX research case studies demonstrating end-to-end project ownership from problem definition to actionable recommendations.

• For each case study, clearly articulate the research objectives, methodology employed (qualitative/quantitative mix), participant recruitment strategy, key findings, and the impact of your research on product decisions or user experience improvements.

• Highlight examples where your insights directly influenced product strategy, design iterations, or feature prioritization for digital products.

• Include examples of how you translated complex data into compelling narratives and actionable insights for diverse stakeholders.

• Demonstrate proficiency in using research tools (e.g., survey platforms like Qualtrics, usability testing platforms, analytics tools) within your case studies. Process Documentation:

• Examples of how you have documented research processes, including study plans, participant screeners, discussion guides, and synthesis frameworks.

• Evidence of contributing to or developing research roadmaps and aligning research activities with broader product development cycles.

• Showcase how you've integrated qualitative and quantitative data to create a holistic understanding of user behavior and needs.

📝 Enhancement Note: For a UX Researcher role at this level, a strong portfolio is paramount. It should not only display research execution but also strategic thinking, impact, and effective communication of insights. The ability to manage the research process from start to finish and integrate diverse data sources will be key evaluation points.

💵 Compensation & Benefits

Salary Range: $90,000 - $115,000 annually (bonus eligible).

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• 401(k) retirement savings plan with company contributions.

• Paid time off, including vacation, sick leave, and holidays.

• Tuition reimbursement program for continued education and professional development.

• A variety of other discounts and perks offered by NBCUniversal.

Working Hours: The role is based on a standard 40-hour work week. While the specific daily schedule may vary, the hybrid arrangement requires a minimum of four days per week in the New York office.

📝 Enhancement Note: The salary range provided is specific to the New York City metropolitan area and reflects the experience level and industry standards for UX Research at a major media conglomerate. The "bonus eligible" status indicates potential for additional compensation based on individual and company performance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media and Entertainment, with a strong focus on digital streaming and content distribution through its premium ad-supported service, Peacock. NBCUniversal is a subsidiary of Comcast Corporation.

Company Size: NBCUniversal is a very large organization, part of Comcast, indicating a complex, matrixed structure with extensive resources and diverse business units. This scale offers opportunities for broad impact and exposure to various projects and teams.

Founded: NBCUniversal has a long history through its constituent companies, with the current entity formed in 2004 and later acquired by Comcast in 2011. This history brings a legacy of innovation and established brands.

Team Structure:

• The User Research team likely operates within a larger Product or Design organization, reporting to a Senior Director of User Research and Consumer Insights.

• This role involves close collaboration with Product Managers, UX Designers, Data Analysts, and Product Marketing teams, indicating a highly cross-functional operational environment.

• The team structure will likely involve a mix of specialists and generalists, with opportunities to collaborate with other UX Researchers on shared roadmaps and best practices. Methodology:

• A strong emphasis on data-driven decision-making, leveraging both qualitative and quantitative research to inform product strategy and user experience.

• The research methodology will likely involve a mix of foundational, generative, and evaluative research, applied throughout the product development lifecycle.

• Expect a focus on agile research practices to keep pace with the fast-moving digital product environment, with an increasing integration of AI-enabled tools for efficiency.

Company Website: www.nbcuniversal.com

📝 Enhancement Note: Working within a large media conglomerate like NBCUniversal offers a unique blend of established industry presence and cutting-edge digital innovation. The culture likely values creativity, data-informed insights, and a passion for entertainment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced UX Researcher, likely mid-level to senior, with 5+ years of experience. It involves significant autonomy in study design and execution, influencing product decisions, and potentially mentoring junior researchers or managing vendors.

Reporting Structure: The UX Researcher reports to the Senior Director of User Research and Consumer Insights. This provides a clear line of management and development support, with opportunities to learn from experienced leadership.

Operations Impact: The UX Researcher has a direct and significant impact on the success of the Peacock product by ensuring it meets user needs and expectations. Insights generated will influence product strategy, feature development, user interface design, and overall user satisfaction, ultimately contributing to subscriber growth and retention.

Growth Opportunities:

• Specialization: Deepen expertise in specific research methodologies (e.g., advanced quantitative analysis, generative research for new product innovation) or domain areas (e.g., live sports streaming, personalized content recommendations).

• Leadership: Potential to lead larger, more complex research initiatives, mentor junior researchers, or take on more strategic responsibilities within the research roadmap.

• Cross-functional Mobility: Opportunity to gain deep knowledge of product management, design, and analytics, potentially leading to roles in product strategy, consumer insights management, or even product management.

• Skill Development: Access to internal training, external conferences, and professional development resources to stay current with the latest UX research techniques and tools.

📝 Enhancement Note: The growth potential in this role is substantial, given NBCUniversal's size and investment in digital platforms like Peacock. The hybrid nature and focus on innovation suggest a dynamic environment ripe for career advancement.

🌐 Work Environment

Office Type: Hybrid work environment, requiring a minimum of four days per week at the 30 Rockefeller Plaza office in New York City. This suggests a blend of focused individual work and collaborative team interaction.

Office Location(s): 30 Rockefeller Plaza, New York, NY 10112-0002. This iconic location offers access to a vibrant urban environment and excellent public transportation.

Workspace Context:

• The office environment is expected to be collaborative, with opportunities for in-person brainstorming, design critiques, and team meetings with Product, Design, and Analytics partners.

• Access to necessary tools and technology will be provided, including research software, collaboration platforms, and standard office amenities.

• The hybrid model allows for dedicated focus time at home while ensuring strong team cohesion and spontaneous collaboration opportunities when in the office.

Work Schedule: The standard work schedule is approximately 40 hours per week. Flexibility may be available, but the hybrid requirement necessitates regular in-office presence.

📝 Enhancement Note: The hybrid model at a prominent New York City location indicates a company that values both in-person collaboration and the flexibility that modern professionals expect. It suggests a dynamic workspace designed to foster innovation and teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and resumes, potentially conducting a brief phone screen to assess basic qualifications and cultural fit.

• Portfolio Review: Candidates will be asked to present their UX research portfolio, showcasing key case studies that demonstrate their skills in study design, execution, synthesis, and impact. Be prepared to discuss your role, the challenges faced, and the outcomes of your research.

• Hiring Manager/Team Interviews: Interviews with the Senior Director of User Research and other members of the UX Research and Product teams. These will delve deeper into your experience, research methodologies, problem-solving skills, and how you collaborate with cross-functional partners.

• Skills Assessment/Case Study: You may be asked to complete a take-home assignment or participate in a live case study exercise to evaluate your research thinking, analytical skills, and ability to translate findings into actionable recommendations.

• Final Interview: Potentially a final interview with a senior leader or stakeholder to assess overall fit and strategic alignment.

Portfolio Review Tips:

• Curate 3-5 of your strongest, most relevant case studies. Focus on projects that demonstrate end-to-end research ownership and measurable impact.

• For each case study, clearly define the problem, your approach, your specific contributions, the key insights, and how those insights influenced product decisions. Use visuals where appropriate.

• Be ready to discuss the "why" behind your methodological choices and how you adapted your approach based on project constraints or goals.

• Quantify impact whenever possible (e.g., "led to a 15% increase in feature adoption," "reduced user errors by 20%").

• Practice articulating your findings concisely and persuasively, tailoring your presentation to the audience. Challenge Preparation:

• Familiarize yourself with common UX research challenges in the streaming or media industry.

• Be prepared to discuss how you would approach researching a new feature, diagnosing a drop in user engagement, or understanding user needs for content discovery on Peacock.

• Practice articulating your thought process for research design, participant selection, data analysis, and synthesizing findings.

• Consider how you would present your recommendations to a diverse group of stakeholders (e.g., product managers, designers, executives).

📝 Enhancement Note: The interview process is designed to assess not only your technical UX research skills but also your strategic thinking, communication abilities, and capacity to influence product direction within a fast-paced, collaborative environment. A strong, impact-focused portfolio is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Survey & Data Collection: Qualtrics (required), SurveyMonkey, Google Forms, Typeform.

• Usability Testing Platforms: UserTesting.com, Lookback, Maze, UsabilityHub.

• Analytics & Behavioral Data: Experience with tools like Amplitude, Mixpanel, Google Analytics, or internal data platforms for understanding user behavior patterns.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams.

• Design Prototyping Tools (for review): Figma, Sketch, Adobe XD.

Analytics & Reporting:

• Proficiency in analyzing quantitative data from surveys and behavioral analytics to complement qualitative findings.

• Experience creating compelling reports and presentations that clearly communicate research insights and recommendations.

• Familiarity with data visualization tools and techniques to present complex data effectively.

CRM & Automation: While not directly a CRM role, understanding how user data is managed and how research insights can feed into customer segmentation or personalization efforts is beneficial. Familiarity with how research findings can inform marketing automation or customer journey mapping is a plus.

📝 Enhancement Note: Proficiency with Qualtrics is explicitly mentioned. Beyond that, a strong UX Researcher should be comfortable with a range of tools for data collection, analysis, and collaboration, demonstrating adaptability and a comprehensive understanding of the research toolkit.

👥 Team Culture & Values

Operations Values:

• Consumer-Centricity: A deep commitment to understanding and advocating for the user's needs, ensuring that product decisions are grounded in user insights.

• Data-Driven Innovation: Utilizing both qualitative and quantitative data to drive product strategy, validate hypotheses, and foster an environment of continuous improvement.

• Collaboration & Transparency: Working effectively with cross-functional teams, sharing insights openly, and fostering a culture of constructive feedback.

• Curiosity & Continuous Learning: An intrinsic drive to explore user behavior, stay abreast of industry trends, and continuously refine research methodologies and tools.

• Impact & Accountability: A focus on delivering actionable insights that lead to tangible product improvements and business outcomes.

Collaboration Style:

• Highly collaborative, working hand-in-hand with Product Managers, Designers, and Data Analysts to define research questions and interpret findings.

• Proactive communication and a willingness to share insights broadly across teams and stakeholders.

• Openness to feedback and a constructive approach to critique, both for research plans and findings.

• A culture that encourages experimentation with new research methods and tools to enhance efficiency and depth of insight.

📝 Enhancement Note: The emphasis on collaboration, consumer-centricity, and data-driven approaches aligns with best practices in modern product development. The culture likely supports a proactive researcher who can effectively integrate into fast-paced, cross-functional teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Innovation: The digital streaming landscape is highly competitive and fast-paced, requiring researchers to adapt quickly to new features, market trends, and user behaviors.

• Balancing Research Needs: Juggling multiple research projects simultaneously, each with different stakeholders, timelines, and priorities, requires strong organizational and prioritization skills.

• Translating Insights into Action: Effectively communicating complex findings in a way that resonates with diverse audiences and leads to concrete product changes can be challenging.

• Measuring Research Impact: Quantifying the direct impact of research on product success and demonstrating ROI can be difficult, requiring strategic data analysis and storytelling.

Learning & Development Opportunities:

• Methodology Expansion: Opportunities to learn and apply advanced quantitative research techniques, causal inference, or experimental design.

• Domain Expertise: Deepen knowledge of the media and entertainment industry, streaming user behaviors, and competitive landscape.

• AI in Research: Explore and implement AI-powered tools and methodologies for research synthesis, data analysis, and workflow automation.

• Cross-functional Skill Building: Gain a deeper understanding of product management, design thinking, and data analytics through close collaboration.

• Leadership & Mentorship: Potential to mentor junior researchers, lead workstreams, or contribute to the strategic direction of the User Research function.

📝 Enhancement Note: This role offers significant opportunities for professional growth by tackling complex challenges within a dynamic industry. The company's investment in its platforms and employees suggests a supportive environment for continuous learning and career advancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach researching user needs for a new live sports streaming feature on Peacock, considering different device types and user segments?" (Focus on methodology, participant selection, and key questions).

• "Describe a time when your research findings contradicted a popular assumption or a team's initial product direction. How did you communicate this, and what was the outcome?" (Focus on data storytelling, influencing stakeholders, and handling pushback).

• "Imagine Peacock's user engagement metrics have dropped in a specific area. How would you use UX research to diagnose the root cause and propose solutions?" (Focus on problem-solving, hypothesis generation, and mixed-methods approaches). Company & Culture Questions:

• "What interests you about working for NBCUniversal and specifically on the Peacock product?" (Demonstrate passion for entertainment, media, and the platform).

• "How do you see your research skills contributing to a consumer-centric culture?" (Highlight your advocacy for users and how you champion their needs).

• "Describe your ideal collaboration with Product Managers, Designers, and Data Analysts. How do you ensure alignment and shared understanding?" (Showcase your cross-functional teamwork and communication style). Portfolio Presentation Strategy:

• Structure: For each case study, follow a clear narrative: Problem -> Your Role -> Research Questions -> Methodology -> Participants -> Findings -> Recommendations -> Impact.

• Data Storytelling: Use compelling visuals (charts, graphs, anonymized quotes, screenshots) to illustrate your findings and make your data accessible.

• Quantify Impact: Whenever possible, highlight the tangible business or product outcomes that resulted from your research.

• Focus on "Why": Be prepared to explain the rationale behind your methodological choices and how they addressed the specific research objectives.

• Conciseness: Practice delivering your presentation within a set timeframe, focusing on the most critical insights and their implications.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just research execution, but also strategic thinking, problem-solving capabilities, and the ability to translate complex data into actionable insights that drive product success. Quantifying impact and showcasing collaborative skills are key.

📌 Application Steps

To apply for this UX Researcher position:

• Submit your application through the provided link on the NBCUniversal careers portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight your most relevant UX research experience, focusing on your 5+ years of experience and proficiency in qualitative and quantitative methods. Emphasize any experience with streaming platforms or media.

• Portfolio Preparation: Select 3-5 of your strongest UX research case studies that demonstrate end-to-end ownership, impact, and strong data storytelling. Ensure they are well-organized and ready for presentation.

• Interview Practice: Prepare to discuss your case studies in detail, practicing your responses to common UX research interview questions and scenario-based challenges related to product development and user behavior analysis.

• Company Research: Thoroughly research NBCUniversal, Peacock, and the current media/streaming landscape. Understand their business goals, target audience, and recent product developments to demonstrate your genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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