UX Product Designer, Frndly TV Experience

📍 Job Overview

Job Title: UX Product Designer, Frndly TV Experience

Company: Roku

Location: San Jose, California

Job Type: Full-Time

Category: User Experience (UX) Design / Product Design

Date Posted: 2026-06-22T20:05:08

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the evolution of the Frndly live TV streaming experience and its integration into the overall Roku discovery and playback ecosystem.

• Design user experiences for browsing, searching for shows, live TV guide integration, playback, DVR functionality, merchandising, and subscription signup flows.

• Collaborate closely with Product Managers, Engineers, and other UX Designers to ensure a consistent, seamless, and delightful user experience across TV OS and web platforms.

• Leverage AI tools to refine features, build prototypes, and contribute to the advancement of UX craft and AI-focused process innovations at Roku.

📝 Enhancement Note: This role focuses on the intersection of user experience design and product strategy within the rapidly evolving TV streaming landscape. The emphasis on Frndly TV integration and the use of AI tools indicates a forward-thinking approach to design and product development.

📈 Primary Responsibilities

• Work closely with product managers and business stakeholders to define problems, prioritize business objectives, and articulate desired user outcomes for design initiatives.

• Act as the primary UX point of contact, collaborating with Product Management and Engineering throughout the entire project lifecycle from concept to launch.

• Partner with User Researchers to understand user needs, identify appropriate research methodologies, and integrate research findings into design iterations.

• Design features for Frndly TV that contribute to a cohesive, intuitive, and user-friendly experience for subscription and content consumption.

• Coordinate with other UX designers responsible for adjacent features such as browsing, search, playback, live TV guide, and sign-up flows to ensure holistic experience design.

• Utilize AI tools to enhance feature refinement, prototype development, and to innovate UX processes and methodologies.

• Take ownership of design solutions, effectively communicating design decisions and rationale to diverse cross-functional teams.

• Actively participate in design critiques and formal design reviews, providing and receiving constructive feedback to elevate design quality.

📝 Enhancement Note: The responsibilities highlight a need for strong collaboration, user advocacy, and a hands-on approach to design. The explicit mention of AI tools suggests an expectation for designers to be adaptable and innovative in their workflow.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), or a related field.

Experience: 3+ years of UX design experience, with a strong focus on interaction design for consumer products. Experience designing for TV streaming services is a significant advantage.

Required Skills:

• Proven track record in interaction design, supported by a portfolio showcasing design process, decision-making artifacts, and demonstrable business results.

• Expertise in designing and prototyping using Figma.

• Practical experience and enthusiasm for utilizing AI tools within the UX design process.

• Demonstrated ability to collaborate effectively with Product Managers, Developers, and management through rapid design iterations.

• Experience working with User Researchers or conducting User Research and applying findings to shape designs.

• Strong understanding of user-centered design principles and a deep empathy for the end-user.

• Ability to articulate design decisions and communicate effectively with diverse stakeholders. Preferred Skills:

• Experience designing features for TV streaming services, specifically for consumer audiences.

• Experience with "10-foot" (TV OS) user interfaces and web experiences.

• Familiarity with user research methodologies and their application in design.

• A passion for detail and commitment to creating high-performing, world-class user experiences.

📝 Enhancement Note: The emphasis on a proven track record with artifacts and business results, along with specific tool proficiency (Figma) and a proactive approach to AI tools, indicates a need for experienced, results-oriented designers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of interaction design projects, clearly illustrating the problem, your design process, key decisions, and the rationale behind them.

• Include case studies that demonstrate how your designs have addressed user needs and achieved business objectives, ideally with quantifiable results.

• Present examples of your work with Figma, highlighting your proficiency in creating interactive prototypes and detailed design specifications.

• Demonstrate how you've incorporated user research findings and feedback into your design iterations to improve user outcomes.

• Include examples of how you've leveraged AI tools in your design workflow, if applicable, to streamline processes or enhance design solutions. Process Documentation:

• Clearly articulate your design process, from initial problem definition and user research to ideation, prototyping, user testing, and final implementation.

• Provide examples of how you collaborate with cross-functional teams (Product Management, Engineering) to iterate on designs and ensure successful product launches.

• Showcase your approach to managing design projects, including timelines, stakeholder communication, and the integration of feedback.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating practical application of design skills, a structured approach to problem-solving, and the ability to deliver tangible results. The inclusion of AI tools suggests a willingness to explore new methodologies.

💵 Compensation & Benefits

Salary Range: $185,000 - $210,000 annually (for California-based employees).

Benefits:

• Comprehensive health insurance (medical, dental, vision).

• Equity awards.

• Life insurance.

• Disability benefits.

• Generous parental leave.

• Wellness benefits.

• Paid time off.

• Global access to mental health support and resources.

• Global access to financial wellness support and resources.

• Retirement options (401(k)/pension).

• Commuter benefits.

Working Hours: 40 hours per week.

📝 Enhancement Note: The salary range provided is specific to California. For other locations, compensation may vary. The benefits package is extensive, covering health, financial, and personal well-being, aligning with industry standards for a tech company of Roku's caliber.

🎯 Team & Company Context

🏢 Company Culture

Industry: Streaming Media / Technology / Consumer Electronics. Roku is a leader in the TV streaming platform market, connecting consumers, content publishers, and advertisers.

Company Size: Large (over 1,000 employees). This implies established processes but also opportunities for impact within specialized teams.

Founded: 2002. Roku has a significant history in pioneering streaming technology, indicating a culture of innovation and market leadership.

Team Structure:

• The User Experience team is comprised of UX Designers, Researchers, and Writers.

• This role will collaborate closely with Product Managers and Engineering teams.

• Designers work collaboratively, with an expectation of giving and receiving feedback in regular design critiques and reviews.

• The Frndly TV experience will integrate with other premium subscription service integrations on the Roku platform, requiring coordination with teams managing those integrations. Methodology:

• Emphasis on user-centered design, with a strong focus on understanding customer needs and delivering simplicity and delight.

• Collaborative approach, encouraging teamwork and cross-functional partnerships.

• Pragmatic approach to innovation, focusing on building and delivering solutions that meet customer needs.

• Data-driven decision-making, leveraging user research and performance metrics.

• Growing integration of AI tools into the design and development workflow.

Company Website: https://www.weareroku.com/

📝 Enhancement Note: Roku's culture is described as fast-paced, collaborative, and focused on impact. The emphasis on problem-solving, bold action, and a pragmatic approach to innovation is key. The "fewer number of very talented folks" philosophy suggests a high bar for individual contribution and collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level UX Product Designer, focused on a specific product area (Frndly TV) within the larger Roku platform. It requires independent contribution and collaboration with cross-functional teams.

Reporting Structure: The UX Designer will report to UX management and work closely with Product Management and Engineering leads for the Frndly TV initiative.

Operations Impact: The UX Designer's work directly impacts the user experience of millions of Roku customers, influencing content discovery, subscription choices, and overall platform satisfaction. Designs for Frndly TV will contribute to Roku's strategy of integrating a wide range of content services seamlessly.

Growth Opportunities:

• Skill Specialization: Deepen expertise in TV OS design, live streaming UX, subscription flows, and AI-assisted design processes.

• Product Ownership: Potential to take on ownership of larger feature sets or product areas within the Roku ecosystem.

• Mentorship: Opportunities to mentor junior designers and contribute to the growth of the UX team's craft and best practices.

• Cross-functional Exposure: Gain experience working on diverse product integrations and collaborating with various Product and Engineering teams across Roku.

• Leadership Potential: Develop leadership skills through design reviews, critiques, and contributing to strategic design initiatives.

📝 Enhancement Note: This role offers a clear path for growth within UX design at Roku, with opportunities to specialize, gain broader product experience, and develop leadership capabilities within a leading streaming platform company.

🌐 Work Environment

Office Type: Hybrid work model. Employees are expected in the office Monday through Thursday, with flexible remote work on Fridays. Some roles may require a 5-day in-office presence.

Office Location(s): San Jose, California.

Workspace Context:

• A collaborative office environment designed to foster teamwork and cross-functional interaction.

• Access to modern design tools and technology, including Figma and AI tools.

• Opportunities for regular interaction with UX peers, Product Managers, and Engineers for brainstorming, design critiques, and project alignment.

• The hybrid model balances in-person collaboration with the flexibility of remote work.

Work Schedule: Standard full-time working hours (approximately 40 hours per week), with flexibility offered on Fridays. The nature of product design may require occasional adjustments to meet project deadlines.

📝 Enhancement Note: The hybrid work model is designed to balance the benefits of in-person collaboration with the flexibility of remote work, a common practice in the tech industry. The emphasis on collaboration within the office days is a key aspect of Roku's culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios. Be prepared to articulate your relevant UX experience and passion for streaming media.

• Portfolio Review & Design Exercise: Candidates will likely present their portfolio, highlighting key projects that demonstrate interaction design skills, problem-solving abilities, and impact. A design exercise (e.g., a take-home challenge or live whiteboarding session) may be part of this stage to assess your design thinking and process.

• Hiring Manager/Team Interviews: Interviews with the hiring manager and potential team members to assess fit, collaboration style, and deeper technical/design skills. Expect questions about your experience with Figma, AI tools, and user research.

• Cross-functional Interviews: Interviews with Product Management and Engineering stakeholders to evaluate your ability to collaborate effectively and understand business/technical constraints.

• Final Round: Potentially a final interview with senior leadership to discuss overall fit and strategic thinking.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that best represent your interaction design skills and experience relevant to consumer streaming products.

• Tell a Story: For each project, clearly outline the problem, your role, the design process, key decisions, user research insights, and the final outcome/impact. Quantify results where possible.

• Highlight Figma Proficiency: Demonstrate your ability to create detailed wireframes, interactive prototypes, and design systems within Figma.

• Showcase AI Tool Integration: If you have examples of using AI tools to enhance your design process, present them clearly, explaining the benefits and outcomes.

• Focus on Interaction: Emphasize the user flow, navigation, and interactive elements of your designs.

• Tailor to Roku: If possible, subtly align your examples with Roku's focus on simplicity, delight, and the streaming experience.

Challenge Preparation:

• Understand the User: Be ready to discuss user needs and pain points in the context of live TV streaming, content discovery, and subscription services.

• Think Systemically: Consider how new features integrate into an existing platform (like Roku OS) and the impact on the overall user experience.

• Embrace AI: Be prepared to discuss how you envision AI tools being used to improve UX design processes or user experiences.

• Articulate Trade-offs: Be ready to discuss design decisions and the trade-offs made between user experience, business goals, and technical constraints.

📝 Enhancement Note: The interview process is designed to thoroughly assess not only design skills but also collaboration abilities, strategic thinking, and adaptability to new technologies like AI. A well-prepared portfolio is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Expertise is a must.

• AI Tools: Experience and enthusiasm for using AI tools to assist in feature refinement, prototyping, and process innovation. Specific tools are not mentioned, indicating a willingness to learn and adapt.

• Prototyping Tools: Proficiency in creating interactive prototypes is expected, with Figma being the primary tool.

Analytics & Reporting:

• While not explicitly stated, experience with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand user behavior and measure design impact would be beneficial.

• Familiarity with A/B testing methodologies to validate design decisions. CRM & Automation:

• Not directly relevant to this UX design role, but understanding how design integrates with user lifecycle and potential CRM data would be a plus.

📝 Enhancement Note: The core technical requirement is deep proficiency in Figma. The emphasis on AI tools suggests an openness to integrating emerging technologies into the design workflow, requiring a proactive and learning-oriented mindset.

👥 Team Culture & Values

Operations Values:

• Teamwork: Strong emphasis on collaboration, with "Teamwork makes the stream work" as a core motto.

• User Empathy: A deep understanding and focus on the end-user's needs and experience.

• Attention to Detail: A commitment to getting the subtle details right to create high-performing experiences.

• Innovation & Action: A pragmatic approach to innovation, focusing on building and delivering solutions, acting boldly, and moving fast.

• Collaboration & Trust: Fostering an environment where talented individuals work together effectively.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product Managers and Engineers, requiring strong communication and partnership.

• Feedback Culture: Regular design critiques and reviews are integral to the process, encouraging constructive feedback exchange.

• Knowledge Sharing: Expected to contribute new skills and ideas, particularly around AI-focused process innovations.

• Holistic Experience: Collaboration with other UX designers ensures a consistent and seamless experience across the platform.

📝 Enhancement Note: Roku values individuals who are not only skilled but also collaborative, user-focused, and action-oriented. The culture fosters a sense of shared responsibility and a drive for impactful results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs and Business Goals: Designing for Frndly TV while ensuring it aligns with Roku's platform strategy and monetization objectives.

• Seamless Integration: Creating a unified experience for Frndly TV within the broader Roku ecosystem, which hosts numerous other services.

• Evolving Technology: Staying abreast of advancements in streaming technology and AI, and effectively integrating them into design.

• Cross-functional Alignment: Navigating diverse stakeholder priorities and ensuring design solutions meet the needs of multiple teams.

Learning & Development Opportunities:

• AI Tool Proficiency: Gaining hands-on experience and expertise with cutting-edge AI tools for design applications.

• Streaming Platform Expertise: Deepening knowledge of the complexities and user behaviors specific to TV streaming platforms.

• Advanced Interaction Design: Refining skills in designing for complex user flows, such as live guides, DVR, and subscription management.

• Contribution to UX Craft: Opportunity to influence and elevate UX practices at Roku, especially concerning AI integration.

📝 Enhancement Note: This role presents challenges that are common in fast-growing tech companies, requiring adaptability and a proactive approach to learning. The growth opportunities are tied to specialization, technological adoption, and contributing to the overall UX strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex consumer-facing feature. What was the problem, your approach, and the outcome?" (Focus on interaction design, process, and results.)

• "How would you approach designing a new live TV guide experience for a streaming service, considering user needs and platform constraints?" (Demonstrate your design thinking, user empathy, and understanding of TV interfaces.)

• "How do you see AI tools impacting the future of UX design, and how would you leverage them in this role?" (Showcase your awareness of emerging tech and your willingness to innovate.) Company & Culture Questions:

• "Why Roku, and why this specific role focusing on the Frndly TV experience?" (Research Roku's mission, your passion for streaming, and how your skills align.)

• "Describe your experience collaborating with Product Managers and Engineers. How do you handle disagreements or conflicting priorities?" (Highlight your teamwork and communication skills.)

• "What does 'simplicity and delight' mean to you in the context of a TV streaming experience?" (Connect your design philosophy to Roku's stated values.) Portfolio Presentation Strategy:

• Start with Impact: Begin with your most impactful project, clearly stating the problem and the positive results achieved.

• Walk Through Your Process: For each project, guide the interviewers through your design thinking, from research and ideation to iteration and final solution. Use visuals effectively.

• Highlight Figma and AI: Explicitly point out your proficiency with Figma and any instances where AI tools were used to enhance your work.

• Be Ready for Deep Dives: Anticipate detailed questions about specific design decisions, user research findings, and trade-offs made.

• Show Enthusiasm: Convey your passion for UX design, the streaming industry, and the opportunity to contribute to Roku.

📝 Enhancement Note: Preparation should focus on demonstrating a strong, user-centered design process, clear communication skills, a collaborative spirit, and an innovative mindset, particularly regarding AI tools.

📌 Application Steps

To apply for this UX Product Designer position:

• Submit your application through the Roku careers portal using the provided link.

• Portfolio Customization: Curate your portfolio to prominently feature 3-5 projects demonstrating your interaction design expertise, especially any related to consumer products, streaming services, or complex user flows. Ensure each project clearly outlines the problem, your process, key decisions, and measurable outcomes.

• Resume Optimization: Tailor your resume to highlight keywords such as "UX Design," "Interaction Design," "Figma," "Prototyping," "User Research," "AI Tools," and "TV OS Design." Quantify your achievements wherever possible.

• Interview Preparation: Practice articulating your design process, defending your design decisions, and discussing your experience with Figma and AI tools. Prepare specific examples for behavioral questions related to collaboration and problem-solving.

• Company Research: Familiarize yourself with Roku's products, mission, and culture. Understand their approach to user experience and their position in the streaming market, paying attention to their emphasis on simplicity and delight.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.